LEARN HOW YOU CAN SAVE A LIFE WITH ELBERT “ICKEY

Transcription

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LEARN HOW YOU CAN SAVE A LIFE WITH ELBERT “ICKEY”
WOODS AT APRIL GENERAL MEMBERSHIP DINNER MEETING
Elbert “Ickey” Woods graduated from the
University of Nevada Las Vegas and was drafted
in the 2nd round as a running back by the Cincinnati Bengals in 1988. He continued to play for
the Bengals through 1991. His claim to fame,
however, despite his successful NFL career, was
the creation of the “Ickey Shuffle” that was first
debuted against the Cleveland Browns in 1988.
On August 14, 2010, Jovante Woods died
suddenly from a severe asthma attack at the tender
age of 16. His parents, Ickey and Chandra, were
inspired to educate and help prevent others from
experiencing the loss of a loved one. Together
they created the Jovante Woods Foundation which
strives to educate people on asthma research, awareness and organ donation.
There is no cure for asthma, but asthma can be managed with proper prevention and treatment. It is one of this country’s most common and costly diseases.
While one in every 10 Americans suffers from asthma, most are not aware of
how very dangerous it can be. The mortality rate for children 19 and under has
risen 80% since 1980. Asthma has become epidemic and accounts for nearly
25% of all emergency room visits. Information and education regarding asthma
is woefully sparse.
Unbeknownst to his parents, Jovante had chosen to become an organ donor.
GOLF OUTING
SPONSORSHIPS AND
FOURSOMES ON SALE
His remarkable decision resulted in five lives being saved
and others being forever changed.
The mission of the Jovante Woods Foundation is threefold: asthma research and awareness, organ donation and
education. The foundation works to bring asthma awareness to the community, nation and world, and to provide
screenings and education to families in need. The statistics
are staggering, with nearly 4000 lives cut short by this
disease each year.
Join us at the April General Membership Dinner Meeting on Tuesday, April 16, 2013, at the Maketewah County
Club, 5401 Reading Road in Cincinnati, as former Cincinnati
Bengal and head of the Jovante Woods Foundation Ickey
Woods discusses how your decisions today can save a life
in the future. Networking begins at 5:30 pm and cost is $30
per person. To register, call the Apartment Association office at 513 407-8612 or click here.
We will be raffling off an autographed football for $5
per chance. The winner will also have the opportunity to
meet Ickey Woods for a photograph as well. All net proceeds
directly benefit the Jovante Woods Foundation. For more
information on the Jovante Woods Foundation, and how
you can help, click here.
TRADE SHOW RAFFLES OFF $1000
IN PRIZES
On Thursday, March 21, 2013, sponsorship opportunities and foursome registrations for the 27th Annual Golf
Outing went on sale to the general membership. And by 10
a.m. on March 22, 2013, hole sponsorships were already
sold out! As of print of this newsletter, other sponsorships
are also close to selling out for our outing on June 13, 2013,
at Aston Oaks Golf Club.
Foursomes are - at time of print - still available for
$680. This all-inclusive price includes lunch, dinner, round
of golf, free beverages, golf balls and souvenir Nike shirt
for 4 individuals.
The shotgun scramble begins at 10:30 am on Thursday,
June 13, 2013. Registration begins at 9:30 am. Click here
for more details.
Congratulations to Marianne King of
Capital Investment Group (pictured right
with Ken Rylee of Icon Environmental and Rick
Holste of HD Supply), Kenneth Wilson of
PEDCOR and Tom Karle of JRK Residental
for winning, respectively, the $500, $300 and
$200 cash prizes at the 2013 GCNKAA Trade
Show on March 21.
A crowd of 1000 people attended the annual trade show which featured 91 exhibitors
displaying their products or services. A big
thank you to all our sponsors and exhibitors
who made this event a huge success and we hope to see you back in 2014!
For complete details, photos and other highlights, see the insert inside this
newsletter.
Together Serving the
Multifamily Housing Industry
Discover Cassidy Turley.
Cassidy Turley Multi-Family Services
Don Murphy and Kurt Shoemaker focus exclusively on the Multi-Family industry, advising and marketing
apartment properties to and for private owners, developers and institutional clients.
We would welcome the opportunity to discuss your Multi-Family sale and investment needs.
Discover all that we have to offer in commercial real estate services.
Don Murphy, CCIM, SIOR
Kurt Shoemaker
Senior Vice President, Principal
513.763.3008
[email protected]
Associate Vice President
513.763.3022
[email protected]
221 E. 4th Street, 26th Floor / Cincinnati, OH 45202 / 513.421.4884 / www.cassidyturley.com
Capital Markets / Corporate Services / Project & Development Services / Project Leasing / Property Management / Tenant Representation
2
April 2013 
SUNDAY
MONDAY
Apartment
Advantage
Deadline, 5 pm
TUESDAY
1
2
WEDNESDAY THURSDAY
FRIDAY
SATURDAY
5
6
11
12
13
18
19
20
26
27
3
4
CAM Property
Maintenance, 3 pm
CAM Risk
Management, 5 pm
7
14
8
15
9
Auction
Committee, 11 am
10
Education
Committee, 9 am
Associate Council,
Noon
Membership
Committee, 9 am
CAM Financial
Management, 3 pm
Crime & Trauma
Scene Clean Up,
11:30 am
Executive
Committee,
7:45 am
16
Board of Directors,
8:30 am
17
CAMT HVAC II
Air Conditioning,
8:30 am*
22
23
Pool School,
9 am
CAM Human
Resource
Management, 3 pm
General
Membership
Meeting, 5:30 pm
21
Legislative
Committee,
8:30 am
5K for Outreach
Committee, 9 am
CAM Research
Analysis, 1 pm
CAM Legal Resp.,
3 pm
24
25
Outreach Board,
8:30 am
Plumbing 101 For
Managers, 9 am
Golf Outing Comm.
12 pm
CAM Fair Housing,
3 pm
28
29
30
APRIL 2013
COMING UP IN MAY
COMMITTEES
8 Education Committee, 9 am
8 Membership Committee, 9 am
EVENTS
EDUCATION
17 BB Riverboat Cruise,
1:30 Boarding
16 CAMT: Plumbing, 3 pm
23 Apartment All Stars, 9 am
9 Legislative Committee, 8:30 am
9 5K for Outreach Committee, 9 am
14 Auction Committee, 11 am
14 Associate Council, 12 pm
21 Executive Committee, 7:30 am
21 Board of Directors, 8:30 am
23 Outreach Board, 8:30 am
28 Golf Committee, 12 pm
APARTMENT ADVANTAGE 3
GCNKAA PAST PRESIDENTS
2013 EXECUTIVE COMMITTEE
MARIA STANTON
Miller Valentine Group
President
[email protected]
RUSTY LYKES
Hills Communities
Vice President
[email protected]
BRIAN HENDY
Wallick-Hendy Properties
Treasurer
[email protected]
2012...Maria Stanton
2011...Jeff March
2010...Brian Fullenkamp
2009...Brian Hendy, CPM
2008...Brian Hendy, CPM
2007...Becky Alejandrino, CPM
2006...Marc Cameron, CPM
2005...Marc Cameron, CPM
2004...Gary Sanzone, CPM, CAPS, CAM, NALP
2003...Gary Sanzone, CPM, CAPS, CAM, NALP
2002…Jim Ruh
2001…Jay Ingram, CPM
2000…Roy Wergers
1999…Roy Wergers
1998…Robert J. Wahlke, CAPS
1997…Terry Sievers
1997…Dave Lockard
1996…Jim Cohen, CPM
1995…Jim Ruh
1994…Mark Robinson
1993…David Noll
1992…Bernie Wessels **
1992…Jerry A. Molique, CPM, CAPS **
1991…Jay O. Ingram, Jr., CPM
1990…Ronald Bommer
1989…John Cobey
1986…Charles Berling
1985…Joseph Fullenkamp, CAPS
1984…John Stalnaker
1983…Jerry A. Molique, CPM, CAPS
1982…Harry Fath
**Apartment Association of N. KY merged with GCNKAA
STACY WALTON
Capital Investment Group
Secretary
[email protected]
JEFF MARCH
BRG Apartments
Immediate Past President
[email protected]
2013 BOARD OF DIRECTORS
Becky Alejandrino, Fath Properties
Karen BOUQUET, CMHA
Karen Brunner, The Apartment Guide
Bruce Forrester, Cornerstone Realty Corp.
Brian Fullenkamp, Legacy Management
Jeff Greenberger, Katz Greenberger & Norton
Parliamentarian
Elizabeth Hardman, Apartments.com / Enquirer Media
Associate Council 2nd VP
Rick Holste, HD Supply
Associate Council 1st VP
Chris Kohnen, Ackermann Group
Cindy Mincks, Epic Rental Properties
Jud Oscherwitz, Towne Properties
Ken Rylee, Icon Environmental
Associate Council President
GCNKAA STAFF
Mark Franks, Executive Vice President
Rebecca McLean, Assistant Vice President
Michele Klusman, Director of Communications,
Education & Programs; Apartment Advantage
Editor
Charles Tassell, Director of Governmental Affairs
Patty Braun, Director of Membership and Sales
Viann Goins, Education Coordinator, Bookkeeper
Vicki Burke, Administrative Assistant
4
April 2013 
Office Hours:
Monday Through Friday
8:30 am to 5:00 pm
ADVERTISING RATES 2013
The following advertising rates are for full year contracts. Six month and 3 month
contracts are also available. Call Patty at 513 407-8612 for more information.
Business Card ....................................................................................... $45
Quarter Page ......................................................................................... $65
Half Page ............................................................................................... $95
Full Page ............................................................................................. $115
Inside Front ......................................................................................... $145
Back Cover ......................................................................................... $165
Ad rates are for full color ads. Link from your ad to your website is included. Ads
must be submitted as a press quality pdf file or high resolution jpg sized as listed
above.
ADVERTISING DEADLINES
Ad deadlines are the first of the month for the next month’s issue. Placement of articles and
ads is limited to pre-set space and dimensions of the Apartment Advantage. Submissions
may or may not be used and placement is at the discretion of the editor.
May 2013 ................................................................................April 1, 2013
June 2013 ................................................................................. May 1, 2013
July 2013 .................................................................................. June 3, 2013
August 2013 ..............................................................................July 1, 2013
September 2013 ...................................................................August 1, 2013
October 2013.................................................................. September 2, 2013
November 2013.................................................................. October 1, 2013
December 2013 .............................................................. November 1, 2013
January 2014 ...................................................................December 2, 2013
February 2014 .....................................................................January 2, 2014
March 2014 .......................................................................February 3, 2014
April 2014 .............................................................................March 3, 2014
Apartment Advantage is a monthly publication of the Greater Cincinnati Northern Kentucky Apartment Association, Kenwood Executive Center, 7265 Kenwood Rd, Ste. 100,
Cincinnati, OH 45236; phone (513) 407-8612; fax (513) 407-7868; Contact the NAA at
703-518-6141, or call 1-800-421-1221 for the NAA Hotline for Handicapped Accessible
Properties. For up-to-date information check out our web site: www.gcnkaa.org.
This section contains articles and
information concerning the Board of
Directors and Association policies.
Across the Board
A MESSAGE FROM THE PRESIDENT
By Maria Stanton, President
If you didn’t get a chance to attend
the Trade Show, you missed out on a fantastic evening with great booths, lots of
fabulous industry information and terrific
networking opportunities. I want to thank
the Associate Council and its leadership
for another incredible Trade Show! I also
want to thank everyone for coming out
and participating, as I’m sure you had a
fabulous time just as I did!
In March, Mark Franks, Charles TasMaria Stanton
sell,
Jeff March and I attended the Capitol
Miller Valentine Group
Conference in Washington, D.C. This was
an excellent opportunity to learn about the issues that confront our
industry nationally, and to lobby our legislators on Capitol Hill.
I thought I would share with you the three core issues we were
briefed on and shared with the several legislative offices we visited. They were Finance Reform, Bed Bugs and Regulatory Issues.
On March 13, which was Lobby Day on Capitol Hill, Charles,
Don and Karen Brunner and I visited our legislators and had the
pleasure of spending time with the Supreme Court Justice Thomas, Senator Rob Portman, Congressman Steve Chabot, Senator
Sherrod Brown and Representative Brad Wenstrup.
This experience was rewarding and it taught me two important lessons. First, we are extremely fortunate to have Mark Franks
as our Association Executive as he is well known and widely respected in the industry, and Charles Tassell is an excellent representative for our association as we navigate the many important
legislative issues that confront our industry. Second, it is critically
important that we involve ourselves in educating those that make
policy since it was very clear to me how little is truly understood
about the issues that impact the multifamily industry. If we don’t
educate them, then they will not make informed policy decisions. I
encourage all members to get active with Charles and the Legislative Committee on apartment industry issues.
We have some tremendous activities and events upcoming. At
the April 17 GMM at Maketewah Country Club, football legend
Ickey Woods will be joining us as guest speaker. There is still time
to get involved with the “Walk for Outreach” on June 8 at 9am.
Please mark your calendar so you do not miss these terrific events.
GCNKAA APRIL GENERAL
MEMBERSHIP DINNER MEETING
APRIL 16, 2013
NETWORKING AT 5:30
MAKETEWAH COUNTRY CLUB
5401 READING RD
$30 PER PERSON
HOW YOU CAN SAVE A LIFE
WITH ELBERT “ICKEY” WOODS
FORMER CINCINNATI BENGAL/JOVANTE WOODS FOUNDATION
On August 14, 2010, Jovante Woods died suddenly from a severe asthma attack at the tender age of 16. His parents, Ickey
and Chandra, were inspired to educate and help prevent others from experiencing the loss of a loved one. Together they
created the Jovante Woods Foundation which strives to educate people on asthma research, awareness and organ donation.
Join us at the April General Membership Dinner Meeting as former Cincinnati Bengal and head of the Jovante Woods
Foundation Ickey Woods discusses how your decisions today can save a life in the future. We will be raffling off an
autographed football for $5 per chance. All net proceeds directly benefit the Jovante Woods Foundation.
The Perfect Combination
Brain Power
APARTMENT ALL STARS RETURN TO CINCINNATI MAY 23
The Apartment All Star Experience is like no other event you
will attend this year. The unique blend of three national speakers on
our stage at one time creates an energy force that will be the most
exciting time you will spend at a seminar. The reason is that this is
not just a seminar; Apartment All Stars is an event. This dynamic
tour has been igniting the leasing and marketing arena for 10 solid
years and only visits 12 cities each year. We are pleased to welcome
the All Stars back to Cincinnati on Thursday, May 23, 2013, at the
Radisson Hotel in Covington, Kentucky, from 9 am to 12 pm! Cost
per person is only $54.95 or register five (5) or more from the same
company for the discounted price of $44.95 per person. Your speakers for this year include Kate Good, Lisa Trosien and Pete Regules.
The 2013 tour is all new with fresh, up to the moment, information to win in any market. In addition, we are adding a new feature
to the event where we invite 3 experts to join the All Stars stage via
Google Hangout. The entire program is designed to give you the
tools you need to succeed. Topics include:
• How to Create an Unforgettable First Impression
• Ways to Raise the Standard for Those Around You
• How to Deliver Your Message in a Way Others Can Receive It
• Five Strategies to Connect with People at Every Level and
Lease More Apartments
• How to Ask the Tough Questions and Get the Answers You
Need In All Business Situations
6
April 2013 
• The Five Essential Elements of Powerful Leasing Presentations
• How to Communicate and Market with Confidence and
Clarity
• Keys to Create Marketing Tactics that Beat the Competition
• Maximize Your Team’s Performance to Guarantee Success
• Tips to Create a Winning Social Media Marketing Plan
• Top Reasons Social Media Does NOT Work and How to
Avoid Mistakes
• How to Make Social Media Work For You – Now
• Essential Strategies You Must Know to Build a Loyal Base
of Residents
• Ways to Massively Improve Traffic and Lead Generation
• Win Coveted Door Prizes
Sign up today and be there to win surprise giveaways and
prizes, and always learn fresh new ideas for team management,
marketing, leasing, and resident retention! Your experience with
the Apartment All Stars will kick off with our popular Idea Factory where we will present 24 brand new ideas in just 20 minutes.
This “idea a minute session” will wake up your brain and show
you some creative new ways to lease and market apartments. Get
ready for a total mind burst of cutting edge new ideas. You will
want to be in your seat throughout the morning as our speakers
will take the stage to present tips, tools and techniques for leasing,
marketing, service, retention and management. There is so much
to absorb that you will probably wish you brought the whole team!
KATE GOOD
Kate Good has been leasing apartments her entire adult life.
She quickly gained recognition from her employer, Trammell
Crow, as the number one leasing consultant by leasing 52 apartments and closing 48 renewals in one month! Her expertise and
enthusiasm took her up the ladder in the corporate world until 14
years ago when she decided to start her own business as a professional speaker and marketing solutions expert.
Kate has shared her innovative ideas with many organizations, including Apartment Associations in 53 cities, and national
conventions such as 18 presentations at The National Apartment
Association Annual Convention, 24 appearances at the MultiFamily Brainstorming Sessions, 10 presentations at the International Builders Show, and is an eight time presenter at the MultiHousing World Annual Convention. She consistently receives the
highest marks possible for her content, presentation style and audience involvement. Her presentations have been described as “enthusiastic,” “cutting-edge,” and “quality information.” Each year
she is proud to share her depth of knowledge with over 20,000
industry professionals.
What sets Kate apart from other speakers is her career long
path of always working on site. For 14 years Kate consulted with
companies across the United States and Canada to create game
changing leasing and marketing programs for new construction
and distressed communities. In 2012, Kate joined forces with
Hunington Properties to create Hunington Residential which is the
multifamily development and management arm of this firm. Kate
serves as a Development Partner and Director of Multifamily Operations. Her first community, Vargos on the Lake in Houston, TX,
broke ground in the first quarter of 2012. Three additional apartment communities started development in the summer of 2012.
Twelve years ago, Kate joined three of the industry’s top
speakers to form The Apartment All Stars, an educational tour delivering high energy events in association with local Apartment
Associations. The team has now grown to seven and expanded to
offer private events for individual companies and Webinars.
LISA TROSIEN
A frequent multifamily speaker for the National Multihousing Council and other associations, Lisa started out as a Leasing
Professional who worked part time to finance her undergraduate
studies. Upon discovering how much she enjoyed leasing and the
apartment industry as a whole, Lisa decided that she would use
her teaching degree and apply what she has learned in school to
the industry she has grown to love. A dedicated professional, Lisa
has contributed to different leasing programs all around the United
States. The curriculum development and content specialist
has a column titled “On Site Solutions” in UNITS magazine
of the National Apartment Association.
Apart from UNITS, Lisa is also a member of Professional Apartment Magazine’s Editorial Advisory Board and
a contributor to publications such as the Journal of Property
Management, Multifamily Executive, and Rent and Retain.
These publications are witness to the apartment trainer’s expertise in resident retention, apartment leasing, apartment
technology and maintenance and apartment management.
Lisa is a busy woman because, aside from being a multifamily speaker for various industry associations and a contributor to different magazines, she also owns APT Listserve
and is one of the founders of Apartment All Stars. APT Listserve is an email-based forum for professionals in the apartment industry while www.ApartmentAllStars.com is a team
of experts that provide top-notch instructive programming to
apartment associations across the nation.
A celebrated professional and a multifamily speaker in
the leasing and apartment industry, she is usually consulted as
an industry expert by major publications in the United States.
This includes the Wall Street Journal, Newsweek, National
Public Radio, Associated Press, Chicago Tribune, the Washington Post, and the Atlanta Journal Constitution.
PETE REGULES
Pete Regules has worked for CORT Furniture Rental for his entire
career. CORT Furniture Rental helps businesses and individuals in transition, specifically relocation, apartment finding, and rental services.
Pete is CORT’s National Manager of Multi Family Housing Products
and Services. In this role, he assists property management companies
develop new and creative ways to rent apartments.
Over the years, Pete has held a variety of leadership positions with
the Apartment Association of Greater Orlando (AAGO) and the Florida
Apartment Association (FAA). He has served in many capacities, from
being a committee chair to the Associate Vice President for these organizations. Pete has been the Volunteer of the Year on 3 separate occasions for his work with AAGO and FAA. Pete is probably best known
in the multifamily housing industry as the “Doctor of Fun.” (If your
event needs a “Free MC” or a jolt of fun, all you need to do is call the
“Doctor”!) He has been very involved with the Apartment Association’s educational series, teaching classes related to leadership, retention and marketing.
Pete currently serves on the National Supplier Council Executive
Board for the National Apartment Association (NAA). Also, he is active
on several NAA committees. In 2011, Pete received NAA’s Paragon
Award and graduated from the Lyceum Program.
Also in 2011, the Apartment All*Stars welcomed Pete as the newest member of their national speaking tour. The Apartment All*Stars
are the marketing and idea innovation leaders in the apartment industry.
POOL SCHOOL
FUN IN THE SUN STARTS WITH A CLEAN POOL .
Summer is just around the corner and the pool will be in constant use. Keeping your water clear, blue and odor free can be a challenge. At this
workshop, you will learn tips on how to keep your pool in great shape while reducing maintenance costs. Other topics to be highlighted include
the proper water testing procedures and solutions to water quality imbalance.
Thursday, April 18 | 9 am to Noon
Apartment Association / CORT Education Center
7265 Kenwood Road, Suite 100
$35 per person
8
April 2013 
NAAEI NAMES KELLY TABOLT AS WINNER OF ITS 2013 ‘GET REEL’
CAREER VIDEO CHALLENGE
The National Apartment Association Education Institute
(NAAEI) has selected Kelly Tabolt of Winn Residential as the
winner of its 2013 “Get Reel” Career Video Challenge, which invites people working in the industry to share with others what they
enjoy most about their jobs and the many career opportunities to
be found in multifamily housing.
NAAEI conducts the contest every February as part of Apartment Careers Month. This year was the third year for the contest,
and organizers received dozens of entries from around the country.
Tabolt said she decided to enter the contest because she loved
the idea of being able to promote the apartment industry. She started working in the industry in 2006 after graduating from college.
She took a position as an assistant resident director at Syracuse
University and was later hired by Winn Residential as a leasing
consultant for The Timbers at Fort Drum in New York.
“When I was in high school and in college, I was not sure
where I would end up in a career with a degree in theatre,” she
said. “If I can help others who are unsure of their future find their
place in this world in the housing industry, I will have succeeded.”
When Tabolt made her winning video, she was leasing manager for Winn Residential’s Mountain Community Homes at Fort
Drum. On April 1, she starts her new job as property manager for
the company’s Tierra Vista Communities at Peterson Air Force
Base in Colorado Springs, Colo. She said she hopes she can continue to excel in the apartment industry as she works her way up
the career ladder and meets new challenges.
“I love making sure soldiers and families have homes, and I
love working with my staff,” she said. “I believe in holistic and
servant leadership. I love forming relationships with my staff
members and helping them grow into the most amazing people
they can be.”
Members of NAAEI’s Apartment Careers Month Committee
reviewed all of the contest entries and selected Tabolt’s as the winner. As winner, Tabolt will receive registration, hotel accommodations and airfare to the 2013 National Apartment Association Education Conference and Exposition that will be held this summer in
San Diego.
Tabolt’s winning entry may be viewed on Youtube. Information on apartment industry careers may be found by visiting http://
www.apartmentcareerhq.org.
The National Apartment Association Education Institute
(NAAEI) is the education arm of the National Apartment Association. Their mission is to provide broad-based education, training
and recruitment programs that attract, nurture and retain highquality professionals and develop tomorrow’s apartment industry
leaders.
2013 SURVEY OPEN FOR PARTICPATION
The 2013 National Apartment Association Survey of
Income & Expenses in Rental
Apartment Communities is
open for participation. This
year marks the 25th anniversary of the survey. No other
single source of apartment
industry specific economic
analysis can provide as valuable, accurate financial and
benchmarking information. You
can use this data to not only compare your performance against your
peers regionally and nationally, but utilize this information for
various strategic budgeting or planning initiatives.
CEL & Associates, Inc. is our survey provider again this
year. CEL is a nationally known real estate survey provider
and consultant, and is a regular contributor to NAA’s units
magazine. If your management company has multiple properties participating in the survey, Janet Gora of CEL is available
to assist in determining which response method will work best
for your company. Please contact Janet Gora at 310/571-3113.
You can complete the form on our secure survey website
or download the pdf version. The deadline to complete the
survey is April 26.
2013 NATIONAL REAL ESTATE COMPENSATION & BENEFITS SURVEY
NAA has partnered with CEL & Associates to
conduct the National Apartment Compensation
and Benefits Survey, the nation’s largest, most
widely used, referenced and recognized compensation resource for the real estate industry. This is an overall company/corporatelevel survey, and is completed by the human
resources department or CFO/COO offices
for your firm.
In its 24th year, the national survey encompasses compensation trends, benefits,
compensation policy questions, long-term incentive compensation structures, and detailed information/statistical
(quartile) breakout of compensation results on a position by position
basis stratified by company size (employees), company yype (public
and private), specialization, region, and metropolitan area.
Companies wishing to participate can complete the survey on
our secure survey website. In addition to the general company-level
questions online, a designated Excel file is available to download individual salary/bonus data from your HRIS or other internal database.
The survey results will be available in early August.
Companies participating in the survey receive a complimentary
copy of the results. For further information, contact CEL’s Janet Gora
at 310/207-7328. The deadline to complete the survey is April 26.
PLUMBING 101
FOR MANAGERS
When To Call Your Maintenance Technician
When To Call The Professionals
Save Money In Plumbing Costs
MONEY. TIME. EFFORT.
JUST A FEW THINGS WE DON’T WANT YOU TO FLUSH DOWN THE DRAIN.
CONTINENTAL BREAKFAST SPONSORED BY ADVANCED CONSTRUCTION
THURSDAY, APRIL 25 | 9 AM TO 12 PM
APARTMENT ASSOCIATION / CORT EDUCATION CENTER
$39.95 PER PERSON WITH CONTINENTAL BREAKFAST
10
April 2013 
The Apartment Association
Outreach, Inc.
A 501(c)(3)
Charitable Organization
LETTER FROM THE PRESIDENT
By Betty Bohlinger, Outreach President
Hurry and wait… This seems to be
the mantra for today’s lifestyle; however
no one likes to wait. With our website,
www.gcnkoutreach.org, there is no waiting to register for the 5K for Outreach. If
you hurry up and register before April 30,
2013, you will get a free T-shirt.
This event, scheduled for June 8,
starts at 9:00 a.m. with a timed 5K race
through the Voice of America Park in West
Chester, Ohio. Then, at 9:30 a.m., we kick off the Walk. You get to
choose the 1.4 miles around the lake or the full 5K course. The fee
for each participant is $25. Again, if you register prior to April 30,
2013, this includes a free t-shirt. After April 30, 2013, you may
purchase a commemorative T-shirt for $10. Children under 10 are
free and pets on a leash are welcome.
This year, the event will feature Vendor Tables for $100 each,
so let your friends know of this opportunity to show off their wares,
crafts, goods or services. Space for an 8 foot table is available for
each of these vendors around the race/walk course.
Sponsorships are also available. Information about these are
also available at www.gcnkoutreach.org. Associates Members can
include materials in the “Goodie bag” prepared for the participants,
so be sure to contact Viann at [email protected] to find out how.
And finally be sure to gather your co-workers, residents,
friends and family for the 5K for Outreach Management Company
Challenge – be the one to take home the trophy and be featured in
the Apartment Advantage newsletter.
In other activities, April begins the second quarter and the Rent
Assistance donation checks are in the mail to the FreeStore, Welcome House of Northern Kentucky and CAIN (Churches Active in
Northside). Should one of your residents be in need of emergency
assistance, please go to www.gcnkoutreach.org/programs and select the Ohio form for the FreeStore or the Kentucky form for the
Welcome House. Please contact CAIN at 513.591.2246.
And as always, every donation is greatly appreciated…the
combined effort of many strengthens the organization to accomplish good works.
The Apartment Association Outreach, Inc.
Cincinnati Coin Laundry 5k Race/Walk
Saturday, June 8, 2013 Voice of America Park
7850 VOA Park Drive, West Chester OH 45069
Race starts at 9:00 a.m.—Walk starts at 9:30 a.m.
Registration Fee $25 for Adults;
FREE for Children 10 & Under
Registrations received by April 30 include a T-Shirt!
Registeronlineat www.sprunning.com byJune4,2013or
Send your entry by Mail to AA Outreach before May 30, 2013
7265 Kenwood Road Suite 100 Cincinnati OH 45236
Pets on a leash are welcome.
There is a $3 parking fee for non-Butler County residents on entry to VOA
Race day registration fee $30, free for children 10 and under
SNACKS
WoodspringApartmentCommunityandHDSupplywillbeproviding
refreshments.
AWARDS
Overalltopthreemaleandfemale
Topmaleandfemaleineachagecategory. (Noduplications)
Allchildrenunder10getaparticipationaward.
The5kcourseiswithintheVOAPark
andwillbetimedbyPrescottRace
Coordination.www.sprunning.com
MoJoRunningofWestChesteris
partneringtohavethepacketpickͲup
attheirstoreonFridayJune7during
regularbusinesshours.
www.runmojo.com
Mojo Running is a Specialty Running Store
located in West Chester, Ohio. We have a great
staff dedicated to finding you the best shoe,
apparel or accessory for you. Our goal is to
keep you running/walking and give you the
information and motivation you need to take
your running to the next level!
Come in and see us and we will do everything
we can to help you "Live Life in Forward
Motion."
CallViannat513.407.8612,email
[email protected]
www.gcnkoutreach.orgformore
information.
OfficialEntryForm
First Name ___________________________ Last Name ___________________________________ Gender (M/F)
Address ___________________________________ City _________________________ State _____ Zip _______
Email __________________________________________ Day Telephone ______________ Cell _______________
T-Shirt: Youth Large
Small
Medium
Large
EntryFee $25for11andover FREEfor10andunder
AdditionalShirts____x$10pershirt ______
______
TotalEnclosed
______ XL
XXL
Age on June 8 _____
Choose Event (Runner/Walker)
PaymentOptions
_____BillMe
_____CheckEnclosed
_____CreditCardNameonCard___________________________________
Card#________________________________Exp____/________
ZipCode_________________SecurityCodeonBackofCard______
Signature_______________________________________________
Waiver:IunderstandandagreethatIamvoluntarilyparticipatinginthe5KforOutreach,throughTheApartmentAssociationOutreach,Inc.,at
myownriskandmyownrequest.IherebywaiveallclaimsagainstTheApartmentAssociationOutreach,Inc.,andeventsponsors,personnel,
volunteers,VOA,MetroParksofButlerCounty,personnelorrace/walkcourseorStevePrescottRunningforanyinjurythatImightsufferin
theevent.Ialsograntfullpermissionforthefreeuseofmyname,pictureandvoiceinanybroadcast,telecast,printaccountoranyotheraccount
inanymediumofthisevent.Ifyouareunder18,thiswaivermustbesignedbyaparentorguardian.
Signature:
Mustbesignedbyparentorlegalguardianifparticipantisunder18.
12
April 2013 
The Greater Cincinnati Northern Kentucky Apartment Association
2013
GOLF
OUTING
ǧ
ǡͳ͵ǡʹͲͳ͵
ASTON OAKS COUNTRY CLUB
9:30 am
10:00 am
10:30 am
5:00 pm
Check In Opens
Hot Lunch Opens
Shotgun Start
Buffet Dinner
Hot lunches will be served this year at 10:15. You may eat prior to
the outing, take a lunch with you on the course, or stop at the
clubhouse to pick one up. Please plan your arrival time accordingly.
REGISTRATION AND PAYMENT INFORMATION
Company Name:______________________________________Main Contact Name:_________________________________________
Phone:_______________________________Fax:___________________________Email____________________________________________
Please indicate activity choice for each person listed below:
Name:____________________________________________#______Company:_________________________________Shirt Size_______
#1
#2
#3
#4
#5
Foursome Package
Individual Golfer
Reservations for Dinner only
Reservations for Lunch only
Additional Shirt
$680.00
$170.00
$30.00
$15.00
$40.00
Reservations required and payment
must be made in advance.
--NO INVOICING--
Enclosed: $_____________________________
Credit Card #:__________________________
Exp. Date:______________________________
Print Name:____________________________
Signature:______________________________
PHONE
5
1
3
4
FAX
5
1
3
4
7265 Kenwood Rd., Ste. 100, Cincinnati, OH 45236
0
7
8
6
1
2
0
7
7
8
6
8
No reservations or cancellations will be
accepted after Friday, June 7 at noon
WWW.GCNKAA.ORG
GOLF SPONSORS
HOLE SPONSORS
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EVENT SPONSOR
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PUTTING GREEN SPONSOR
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CIGAR SPONSOR

DIRECTIONS
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From Downtown, eastern Cincinnati and Kentucky:
LUNCH SPONSORS
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DRIVING RANGE SPONSORS

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BEVERAGE SPONSORS
April 2013 
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From northern and western parts of Cincinnati:
Our House
This heading contains membership, staff,
committee information and events.
GCNKAA RELEASES DETAILS OF BB RIVERBOAT CRUISE SCHEDULED
FOR MAY 17, 2013
WELCOME ABOARD
The Greater Cincinnati Northern Kentucky Apartment Association has recently released information on the BB Riverboat Cruise
scheduled for Friday, May 17, 2013, and the response has been overwhelming! As seating is limited, be sure to contact the Apartment Association at 513 407-8612 to reserve your seat(s) as soon as possible.
What’s included in your registration? Appetizers, beer, house
wine, soft drinks, bottled water, juice and entertainment. This event is
rain or shine and must be paid in advance.
BASIC DIRECTIONS: 101 RIVERBOAT ROW, NEWPORT
From I-71/ I-75 Take exit #192 (Covington/5th Street). Follow
5th Street through Covington to end staying in the right hand lane.
Turn left onto Garrard. Turn right onto 4th Street. Follow 4th Street
across the small bridge into Newport. Turn left onto Columbia and
follow to the end. Turn left on Riverboat Row. BB Riverboats is on
the right.
More specific directions can be found at www.bbriverboats.com
under the Visitor Information tab.
Hey do
don’t worry.
They just hire
hired
Holt.
CAPTAIN SPONSOR (LIMIT OF 10!) - $600
• Reserved Table For 8 Guests On The Main Deck
• Beverage Sponsorship
• Company Inclusion on Event Signage
• Company Recognition in Apartment Advantage Newsletter
• Company Recognition on www.gcnkaa.org
• Verbal Recognition Aboard BB Riverboat
ANCHOR SPONSOR - $150
• General Admission For 2 Guests
• Food Sponsorship
• Company Inclusion on Event Signage
• Company Recognition in Apartment Advantage Newsletter
• Company Recognition on www.gcnkaa.org
• Verbal Recognition Aboard BB Riverboat
INDIVIDUAL REGISTRATION - $50
• General Admission For 1 Guest
Multi-talented in
multi-family.
• Fire, Wind and Water Restoration
• Roofing
• Siding and Window Replacement
• Exterior Paint
• Interior Renovation
• Miscellaneous Repair
• 24-Hour Emergency Service
Offices in Indianapolis, Columbus,
Cincinnati and Lansing
1.888.884.HOLT (4658)
www.holtconstruction.com
CONGRATULATIONS TO THE TRADE SHOW BOOTH AWARD WINNERS
AND GRAND PRIZE RUNNER UPS
Left: $200 Cash Prize
Winner Tom Karle of JRK
Residential (center) with
Ken Rylee of Icon
Environmental and Rick
Holste of HD Supply.
Right: $300 Cash Prize
Winner Kenneth Wilson of
PEDCOR.
A. E. FICKERT
Best New Booth
VIP WASTE
Best Of Theme
RITE RUG
Best Display of Product
For more photos from the 2013
Greater Cincinnati Northern Kentucky Apartment Association’s Annual Trade Show, please see the center
of this newsletter, visit gcnkaa.org or
like us on Facebook.
ICON ENVIRONMENTAL
Overall Star of Show
THE APARTMENT GUIDE
Spirit Award
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Replacement & Repair of
All Types of Roofing and Gutters
513-791-7400
11099 Deerfield Road, Blue Ash, Ohio
Serving Greater Cincinnati Since 1900
16
April 2013 
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MARCH 2013 NEW MEMBERS
PRIMARY
Prominent Realty Group/
Grandview Summit
Rick Stetzer
5425 Peachtree Parkway
Norcross, GA 30092
(678) 906-4041
[email protected]
ASSOCIATE
A.E. Fickert
Rhonda Potter
2908 Springboro West
Dayton, OH 45439
(937) 689-0176
[email protected]
Business: Water and Fire Restoration
Lang, Quill & Powers PLC
John Lange IV
4 West 4th Street, Suite 400
Newport, KY 41071
(859) 491-1500
[email protected]
Business: Evictions, Leasing, Collections
Apartment Energy
Mark Derrick
7126 Lawyer Road
Cincinnati, OH 45244
(513) 834-9800
[email protected]
Business: Energy Usage Audits
Light Source International
Chris Straley
3737 Roundbottom Road
(513) 602-0374
[email protected]
Business: Lighting, Energy Audits
CertaPro Painters
Jordan Abeyta
394 Wards Corner Suite C
Loveland, OH 45140
(513) 891-3068
[email protected]
Business: Painting
Main Awning and Tent
Alan Fox
415 W. Seymour Avenue
(513) 621-6947
[email protected]
Business: Awning and Tent Rental
Cool Times Heating & Cooling
Calvin Lanier
3251 Highland Avenue
(513) 608-5201
[email protected]
Business: Heating and Cooling
Mella Window and Carpet Cleaning
B. J. David
1418 Chesapeake Street
Covington, KY 41011
(859) 360-3377
[email protected]
Business: Carpet and Window Cleaning
Klekamp Paving & Sealing
Fred Polly III
4381 Creek Road
(513) 561-4600
[email protected]
Business: Paving And Sealing
Two Men And a Truck
Dean Mason
5930 Cheviot Road
(513) 245-1900
[email protected]
Business: Moving Services
Connect With NAA
Industry-Wide PR Campaign in Full Swing
By Alexandra Jackiw, CAPS, CPM, McKinley, Inc.
2013 National Apartment Association Chairman of the Board
O
n May 6, NAA and NMHC will launch
a direct mail campaign to news
media and policy groups as part of
our major outreach campaign targeting policymakers. With the tagline, “Apartments.
We Live Here,” the ads will run in
Washington, D.C., print and online political
journalism publications. In addition, two
60-second ads will air on a D.C.-based allnews radio station. The ads will be available
to affiliates and members to customize with
your logos in your localities. Learn more at
bit.ly/1382FMo or contact NAA’s Carole Roper at [email protected].
Research From 2013 NAA Student Housing
Conference & Exposition Now Available
NAA is pleased to announce that research conducted by Christian
Ruzich of TRU, presenter of “The Millennial Immersion” closing
keynote session at the 2013 NAA Student Housing Conference &
Exposition, is now available at www.naahq.org/SHC.
Want more great information affecting the student housing
industry? Save the date for NAA’s 2014 Student Housing Conference &
Exposition, March 3-5 at the ARIA Resort in Las Vegas.
2013 NAA Education Conference & Exposition
Exciting Opportunity: Win Lunch with
Life is good® Co-Founder Bert Jacobs
An unbelievable opportunity awaits attendees of the 2013 NAA
Education Conference & Exposition, June 19-22 in San Diego, to both
help children in need and win lunch with Bert Jacobs, Chief Executive
Optimist of Life is good®.
Jacobs, back by popular demand following his moving thought
leader presentation during the 2012 NAA Education Conference &
Exposition, will be a featured speaker during the NAA Awards Breakfast
Celebration. The opportunity to witness Jacobs speak is enough reason
to stay for this special Saturday session; but it gets even better: the
chance to participate in NAA Play It Forward.
NAA is holding a fundraising contest to encourage attendees to raise
money for the life is good® Playmakers charity, a 501(3)(c) public
charity that helps kids overcome violence, poverty and illness.
Teams and individuals can decide when, how and where to
fundraise using the Life is good® fundraising site,
https://lifeisgood.fundraise.com/play-it-forward-fundraiser.
Not only will NAA match 20 percent of the total raised by all teams
18
April 2013 
up to $5,000, but the winning team (the team raising the most funds)
will be invited to choose up to 10 people to share a private lunch with
Jacobs on Saturday, June 22, following the conclusion of the conference. Hear from Jacobs about this exciting opportunity at
bit.ly/ZQ3HFh. This could be a life-changing experience—but only
if you’re registered for the 2013 NAA Education Conference &
Exposition. Visit bit.ly/WFOo0Z.
Independent Rental Owners: Earn Your IROP
Certificate In Your Pajamas
Do you manage your own personally held rental properties? Are you
searching for a way to learn what it takes to be a successful property
manager? Is your time valuable and in short supply?
If you’ve answered yes to any (or all!) of these questions, then be
aware the NAA Education Institute is now offering you the chance to
earn your Independent Rental Owner Professional (IROP) Certificate
entirely online. The webinar series will begin Tuesday, April 2 and will
run every Tuesday through April 23. All webinars will run from 1 p.m.
to 4 p.m. ET. Cost is $349 for members and $499 for non-members.
Module pricing is $99 for members and $125 for non-members.
Find out more at bit.ly/WTkBrh
Attend the 2013 NAA Green Conference:
Your Residents—and Your Bottom Line—
Will Thank You
Attendees of the 2013 NAA Green Conference, April 15-17 at the
Baltimore Marriott Waterfront, stand to reap huge savings on energy
and utility expenses from the knowledge and insight delivered by the
apartment management professionals scheduled to share their proven
methods for cost reduction.
But don’t be intimidated by the perceived costs of sustainable community improvements—many of the savings strategies promised at
the 2013 NAA Green Conference are ideal for small and mid-sized
owners.
“To anyone who says they can’t afford to be green, I say, ‘You
can,’’ says Villas at Chase Oaks Property Manager, Tina Paysinger,
CAM, who recently identified easier, more affordable ways to green
her Plano, Texas, community. Using a few simple steps, from
replacement lighting (an annual savings of $14,067) to programmable thermostats (a $16,077 annual savings), Paysinger was able to
save her community $50,000 by going green (visit bit.ly/XDJDcD to
see what owners can do to achieve similar bottom-line savings).
The best part? You can, too, by attending the 2013 NAA Green
Conference. And, to help you begin saving money right away, register
by April 5 at bit.ly/TSsgPZ for a $100 discount.
ASSOCIATE SPOTLIGHT: A.E. FICKERT
A.E. FICKERT’S CORE BELIEFS: BE HONEST; DO YOUR
BEST; TREAT OTHERS WITH RESPECT AND DIGNITY
A.E. Fickert has been providing Southern Ohio’s property
owners and property managers with quality craftsmanship, industry leading responsiveness and unprecedented customer satisfaction since 1951. The A.E. Fickert team is skilled in the fields of
commercial, industrial, office, retail, multi-family and residential
properties and is known for its technical excellence and indisputable integrity.
A.E. Fickert is proud to employ quality professionals with the
skills and proven track record to ensure satisfaction with our work.
Our team is fully insured and licensed. We continually update our
skills through seminars, trade programs, mandatory schooling and
industry affiliations. A.E. Fickert utilizes available association,
industry and government resources to provide and maintain stateof-the-art technical training and current information related to our
trade.
OUR VISION
To be the leading and most trusted, full service restoration
company in Southwest Ohio.
OUR MISSION:
To deliver the highest quality services to property owners,
property managers, insurance agents, insurance adjusters and all
customers in the restoration market.
A. E. Fickert proudly offers the highest quality and up-to-date
services in disaster related areas, including:
• Fire, smoke, water, or sewer damage;
• Water extraction, drying, and dehumidification;
• Mold remediation;
• Emergency board-up from fire, water, and wind damage;
• Structural repair and restoration;
• Heat ventilation and air conditioning duct cleaning;
• Contents removal, cleaning, and restoration;
• Deodorization and decontamination;
• Carpet, upholstery, area rug and mini-blind cleaning;
• Structure damage from vandalism
• And infrared thermography.
Call us today to discuss further how we can assist you with
our Emergency Response Program for Property Managers. ONE
NUMBER TO CALL. ONE COMPANY TO RESPOND. NO
MATTER WHAT THE DAMAGE.
A.E. Fickert | 2908 Springboro West | Dayton, OH 45439
(800) 299.5531
CATCH THE WAVE OF SAVINGS: REGISTRATION IS OPEN FOR THE
2013 NAA EDUCATION CONFERENCE & EXPOSITION
Registration and housing for individual and group attendees
for the 2013 NAA Education Conference & Exposition in San Diego, June 20-22 is open. Housing for the conference is also available. You must register for the conference before you can reserve
hotel rooms through the NAA hotel block.
INSPIRATION, INNOVATION, CONNECTIONS
The NAA Education Conference & Exposition keeps growing each year. Why? Because multifamily housing professionals
from across the country keep coming back with their colleagues to
be inspired by world-class speakers, explore the latest innovations
that the NAA Exposition offers to help them do their jobs easier
and faster, and connect with thousands of like-minded colleagues
who share insightful stories.
REGISTER BY APRIL 19 TO SAVE UP TO $275!
Register for the full package - currently priced at $775 for
members - and receive over 50 breakout sessions and thought
leaders, 3 general sessions, access to NAA expo, admission to
the conference kick off celebration, lunch on Thursday and Friday (of the conference), continental breakfast on Saturday (of the
conference), admission to the Opening Party, tickets for cash and
prize giveaways, admission to Maintenance Mania, attendee bag
and more. After April 19, the price increases to $900 and higher!
KEYNOTE SPEAKERS
Three very unique and awe-inspiring business leaders will
share their stories and valuable insights with attendees during the
20
April 2013 
General Sessions. On Friday, June 21, internationally recognized
graffiti artist, author and entrepreneur, Erik Wahl, will delight and
move attendees with his on-stage painting that seamlessly becomes a visual metaphor to the core of his message, encouraging
organizations toward profitability through innovations and superior levels of performance.
Then on Saturday, June 22, Bert Jacobs returns. At the 2012
NAA Education Conference, he delivered a moving message that
had attendees walking away with a gift of positive energy and
ideas to improve the strength and meaning behind their brands.
He’s back again in a special Saturday session, so stick around and
don’t miss this truly unique and successful business executive as
he helps you understand how Life is good®.
And if all that doesn’t grab your attention, you will get to
spend several days in glorious San Diego! In San Diego, a world of
possibilities awaits you. With friendly laid-back locals, 70 miles of
coastline, spectacular year-round weather, and easy accessibility to
beaches, mountains, deserts and a dynamic downtown, your trip
planning is only limited by the number of days you have to experience it all. Bring your family and friends and tack on a few extra
days before or after the NAA Education Conference & Exposition
and enjoy this beautiful region.
Can’t wait to see you there! Come catch the NAA wave of
excellence—REGISTER TODAY!
Stay connected before the conference begins—sign up to join
in on our social media pages.
22
April 2013 
GCNKAA
Trade Show
March 21, 2013
24
April 2013 
REGISTER
TODAY!
www.naahq.org/aprunits
Register now and save.
Bring a group of five or more and get even bigger discounts!
NAA SPONSORS
DIAMOND
PLATINUM
GOLD
SILVER
As of 3/4/13
Interested in exhibiting, sponsorships or advertising? Please contact NAA Sales at [email protected].
CATCH THE
INNOVATION!
Throughout the 2013 NAA Education Conference & Exposition you’ll see and
hear innovative solutions that will help your business and career grow.
AN EXCITING MARKETPLACE TO EXPLORE
At the NAA Exposition, 350 knowledgeable suppliers will demonstrate the latest
technology, products and services on the market. You will be able to compare
new products and services all in one place at one time and see firsthand what
they have to offer.
PRACTICAL TAKEAWAYS
Choose the hot topics most relevant to you among the more than 40 breakout
sessions. Experts will lead these interactive sessions while you and your colleagues
share ideas and come up with new solutions to problems you deal with every day.
myNAA Planner
FREE personal event
planning tool so you can
meet, greet and connect!
Use the myNAA Planner to plan your time, read
education session descriptions, and pre-qualify
your meetings with other attendees and suppliers.
26
April 2013 
CATCH THE INSPIRATION!
World renowned speakers lead inspiring and thought-provoking sessions throughout
the four-day event. Only at the 2013 NAA Education Conference & Exposition will
you be able to see all of these featured speakers for one low registration fee.
Sir Richard Branson
Erik Wahl
Bert Jacobs
Founder, Virgin Group
Branson’s internationally
recognized brand Virgin is
splashed across everything from
credit cards and airlines to mobile
phones and gyms. Much can be
learned from this business icon
and his leadership approach.
He’ll share insights into how
he’s identified new markets,
engaged stakeholders and how
he’s challenged legacy dominant
players to win market share.
Artist, Author and Entrepreneur
Wahl’s on-stage painting
seamlessly becomes a visual
metaphor for the core of
his message, encouraging
organizations and individuals
toward profitability through
innovation and superior levels
of performance.
Co-Founder, Life is good®
Mr. Optimist is back! Jacobs,
co-founder of Life is good, is
back to share his insights into
branding yourself and your
company through positive
messages and a unique outlook
on life and work.
Sponsored by:
Sponsored by:
DON’T MISS THESE THOUGHT LEADERS WHO WILL MOTIVATE
YOU IN WAYS YOU’VE NEVER EXPERIENCED.
VERNICE AMOUR, Combat Pilot, Author, Motivational Speaker
CHUCK MARTIN, Author, Digital Pioneer, Business Leader
JANINE DRIVER, Author, Media Expert, Communications Trainer
MICHAEL WOOD, Teen Expert, Speaker, Consultant
For more information on these speakers and their
sessions, visit www.naahq.org/aprunits
CATCH THE CONNECTIONS!
NAA has developed numerous opportunities for you and 6,200 of your industry
peers to connect at the 2013 NAA Education Conference & Exposition.
Visit www.naahq.org/aprunits for
details on all the networking events.
NAA
OPENING PARTY
THURSDAY, JUNE 20, 7 p.m.–10 p.m.
Don’t miss the networking event of the year as NAA takes
over the San Diego Gaslamp Quarter and Rocks the Block.
Entry is included with all full
conference registrations.
Additional tickets can be
purchased for $175 via the
online registration form.
NAA attendees will stroll into the historic San Diego Gaslamp Quarter and
enter NAA’s very own private block party, where two blocks of streets, sidewalks,
restaurants and shops will be closed to the public!
You’ll find 10 restaurants located within the two city blocks with stations of delicious
California cuisine located in the streets, as well as bars and food in each of the
restaurants. You’ll also enjoy live music, street dancing and interactive entertainment!
The NAA National Suppliers Council and its members have taken the lead in helping
to develop this party—ensuring a great time for everyone!
Sponsored by:
As of 3/19/13
28
April 2013 
Government & Housing Legalities
This heading deals with
housing & legal issues within
the Governmental structure.
LEGISLATIVE UPDATE
By Charles Tassell, Director of Governmental Affairs
plus ça change, plus c’est la même
chose (The more things change, the
more they stay the same!)
~ Old French Proverb
The irony of writing this month is
how little things have changed, especially after all the change in February.
The prices of photo-electric smoke detectors are coming down, and increasing in availability. And neither Ohio
Charles Tassell
nor Kentucky can seem to get their
laws figured out. Ohio has fast-tracked the changes in sales and
income tax to the bone pile. Kentucky focused on the state pension issue and had little time for anything else. Too bad the City
of Cincinnati wouldn’t spend some time focusing on their billion
dollar pension problem and leave additional code changes alone.
As it is, there are several efforts to ramp up new and additional fire
codes and inspection programs, all of which are receiving a poor
reception.
The Cities of North Bend, Cleves, and Addyston have all
passed similar legislation on inspections and now that a federal
case has been filed, at least in North Bend, the Mayor and Council are looking at alternatives. GCNKAA has offered insights and
model legislation to assist the communities in addressing several
serious code violators.
Kentucky seems to have a penchant for misguided application
of state law in that we are working with several counties who have
been led to believe the KRS should be applied in a unique fashion
when it comes to HVAC replacements, with maintenance workers restricted to filter changes and coil cleaning. We are working
through some clarifications, and those involved have been quite
reasonable. We expect a resolution over the next couple months…
KAA is also working on the adoption process for the 2012 International Building Code which requires sprinklers. This has created significant trouble considering that the Home Builders were
quite content to carve out a loophole for for-sale houses but not
apartments – built in the same fashion. In addition we are work-
CONSISTENTLY TOP-RANKED AMENITY BY THE
NATIONAL APARTMENT ASSOCIATION
WASTEPOINT DOORSTEP TRASH & RECYCLING
PROGRAMS FOR APARTMENTS
NO COST FOR PROPERTY OWNERS & MANAGERS TO
USE OUR SERVICES
ATTRACT NEW RESIDENTS & HAPPIER TENANTS
INCREASE RETENTION RATES
GUARANTEED ANCILLARY INCOME
CONVENIENT, RELIABLE WEEKLY SERVICE
REDUCE
REUSE
RECYCLE
ALL WORKERS WEAR PROMINENT UNIFORMS AND ARE BACKGROUND CHECKED FOR YOUR SAFETY AND CONVENIENCE.
Call Toll Free Today!
1-855-88-WASTE
[email protected]
www.WASTEPOINT.com
ing on the hidden mandate on carbon monoxide alarms and the
potential for those to be mandated as a retrofit. More to come on
this as we work to address the concerns.
TALKING TRASH:
With the Cincinnati City budget passed and the franchise
fee getting ready to be implemented, the Association is considering legal action due to the discriminatory aspect of this program.
The result is that not only do renters, the majority of whom are
minorities, have higher housing costs due to solid waste removal,
as compared to single family houses where the City picks it up
for free, these residents will also have to support an additional
10% tax on that removal as though they were a business. Without
a doubt it is one of the most regressive taxes in Cincinnati.
PHOTOELECTRIC SMOKE ALARMS
For compliance with the Cincinnati Photoelectric Smoke
Alarm Regulations, the Greater Cincinnati Northern Kentucky
Apartment Association has compiled several options for you.
HOME DEPOT OPTION:
Battery operated Photo Electric Smoke alarm (21008063).
There are two prices: one for quantities of 1-143 ($10.70) and
the second for orders over 144 pieces ($8.96). At this point these
are special order. Have anyone that wants to order? Email: [email protected]. Contact Tim Flynn, Pro Account
Manager (Cincinnati-Dayton-NKY). These come with a 10 year
warranty.
30
April 2013 
HD SUPPLY OPTION:
Battery Photoelectric Smoke Alarm. HD Supply Part #: 126631.
Battery Photoelectric Smoke Alarm - Test Button - Audible Low
Battery Signal - LED Power Indicator - Reduces Nuisance Alarms
In Smoke-Prone Areas Such As Kitchens And Bathrooms - Tamper
Resistant - One 9 Volt Battery Included - 5-Year Warranty - Base
Plate Diameter: 5”
Call John Scheels at 513 484-9281 or Brian Cambre at 513 4138283 to order Price is $8.50 each through April 30, 2013. After this
date, call for latest price. These come with a 10 year warranty.
MEIJER OPTION:
Store #224 in the Cincinnati Market located at 4825B Marburg
Avenue, Cincinnati, OH 45209. You may contact them by phone at
513-458-2409 ext 688.
Download pre-order form and take to Meijer Courtesy Desk.
10 year warranty. Pre-order: First Alert Smoke Detector
First Alert Photoelectric Smoke Detector (UPC 029054856807)
($12.49).
PREORDER PRICE FOR GCNKAA MEMBERS: $10.99
WILMAR OPTION
USAI 9V BATT OP PHOTOELEC SMOKE: $7.35 - Special
order – 1-3 week delivery. 5 year warranty. 6984 Stanton Dr., Hamilton, OH 45011|Office: 513-759-6982. Or E-mail: michael.young@
wilmar.com | Website: www.wilmar.com
Remember: a dual sensor smoke alarm does not qualify under
the law.
FOR LEASE > OFFICE SPACE
Kenwood Executive Center
7265 KENWOOD ROAD, CINCINNATI, OHIO 45236
Building Amenities
127
4
27
> 17,588 Rentable Square Feet Available for Lease
747
22
HAMILTON COUNTY
> Signage Opportunities
> Asking Rate $12.00/SF Net + $7.75/SF Estimated
INDIANA
OHIO
127
> 0% Earnings Tax
42
28
27
SITE
22
562
264
Operating Expenses for 2013
R
IO RIVE
INT’L
AIRPORT
32
52
125
27
42
S
> Abundant Parking
RIVER
E
W
> 19,500 SF Floor Plates
OH
IO
OH
CBD
N
CLERMONT
COUNTY
50
50
> On-Site Management
50
BOONE COUNTY
18
> Excellent Interstate Exposure
KENTON COUNTY
42
9
CAMPBELL COUNTY
52
KENTUCKY
MATT SMYTH
513 562 2260
CINCINNATI, OH
[email protected]
CHRIS VOLLMER, JR.
513 562 2242
CINCINNATI, OH
[email protected]
COLLIERS INTERNATIONAL
GREATER CINCINNATI
425 Walnut Street, Suite 1200
www.colliers.com
Ken ood Executive Center
YOUR NAME HERE
Kenwood Rd
Contact Us
MATT SMYTH
513 562 2260
CINCINNATI, OH
Rd
[email protected]
o
ntg
Mo
y
me
Exit
12
CHRIS VOLLMER, JR.
3
Kenwood Rd
513 562 2242
Kenwood
Kenwood Executive
Executive Center
Center
Exit
11
The information contained herein has been obtained from sources we deem reliable. We have no reason to doubt its
accuracy, but we do not guarantee it. A Copyright by Colliers International 2012. This flier may be reproduced only in its
entirety, without modification or deletion.
32
April 2013 
CINCINNATI, OH
[email protected]
COLLIERS INTERNATIONAL
GREATER CINCINNATI
425 Walnut Street, Suite 1200
www.colliers.com
NAA 2013 CAPITOL CONFERENCE HITS RECORD HIGH LOBBY VISITS
Thank you to everyone who participated
in the 2013 NAA Capitol Conference and
Lobby Day in March! The National Apartment
Association (NAA) recorded their most Lobby
Day visits on Capitol Hill and had one of their
largest contingents of first-time attendees ever!
Today our industry’s involvement in the
ppolitical process is not a choice – it’s just good
bbusiness. So join us and make the best investment you'll ever make!
NAA GOVERNMENT AFFAIRS DEPARTMENT WORKS
FOR YOU!
NAA works to promote the apartment industry’s public policy
interests and protect its business practices. Their work provides a
safety net for NAA members so they can focus on what’s important
to them—the business of providing quality homes for Americans.
At the federal level, NAA partners with the National Multi
Housing Council to advocate for a supportive legislative and regulatory climate to benefit members’ businesses. At the state and local levels, they analyze legislation, conduct research and provide
resources including legal advocacy to help their affiliated associations build their members’ strength and influence.
Their grassroots advocacy network (the Apartment Industry
Mobilization Service) represents 60,000 people who voluntarily engage with their elected
officials and ensure that constituents’ voices on apartment
issues are heard and understood.
The political action committee,
the NAA Political Action Committee (NAAPAC), supports
congressional candidates who
represent good government and
understand our industry’s needs
and concerns.
And they protect the apartment industry’s reputation and
build its position through communications and public affairs initiatives targeting policymakers and other influential groups.
(Photo left: Karen and Don Brunner with GCNKAA President
Maria Stanton on Capitol Hill; photo top right: Don and Karen
Brunner and Maria Stanton meet with Representative Brad Wenstrup of Ohio; photo right: Charles Tassell (L) and other local area
apartment association leaders meet with Senator Rand Paul of
Kentucky.)
In the midst of chaos, we have
what you need most — options.
We give you options. You take control.
From mold remediation to total reconstruction, BELFOR is experienced and available
24/7 to take care of your emergency and help you recover from any disaster.
24-HOUR EMERGENCY RESPONSE
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Michael Kendrick
513.860.3111
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Full-Service General Contractor Capital Improvement Projects
Multi-Family Renovations
emergency response reconstruction water extraction fire & smoke restoration
structural dehumidification structural cleaning & decontamination mold remediation
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34
April 2013 
Trend Setting
This heading contains information on
Management & Leasing.
THE SERVICE MENTALITY
By Nancy Friedman, The Telephone Doctor
Customer Service. Pick up any ad, and there’s probably a line
of type or two of how well you’ll be treated when you shop there.
Usually the advertisement reads, “We’re the best” or “Service is
our middle name” – something like that. The phone book advertisements are loaded with commercials for being very customer
service minded.
Why then, do we hear so many horror stories about how
people were treated? Telephone Doctor recently surveyed several
companies, to seek out the traits – the characteristics of those that
have the service mentality. Clearly, not everyone does. The good
news is; you can learn the skills of the “best.” No one has a monopoly on a Service Mentality.
Telephone Doctor culled together the seven traits that were
among the highest in the survey. Here are the results.
#1 EMPATHY
This trait won hands down as the most important characteristic when serving customers. In so many cases you get APATHY,
the exact opposite of EMPATHY. Simply put, empathy is putting
yourself in the other person’s shoes. How would you feel if what
happened to them, happened to you? True Story – On a recent
trip, my wallet was stolen. All my credit cards, checkbook, drivers
license, and, of course, the few dollars I had in it.
I proceeded to start making the appropriate phone calls to
each credit card company – there were 4 in all. After explaining
who I was, and that I was at Disneyland and my wallet was stolen with four credit cards, cash, and checkbook, the person on the
other end blurts out: NAME?
There was no, “Gee, I’m sorry that happened,” no “Oh my,
how sad.” All they wanted was my name. No empathy at all. I
hope those people (and by the way; all four credit card companies
did the very same thing) never have to go through that loss. All I
wanted to hear was a, “Gee, that’s so sad.” Or a plain old, “I’m
sorry to hear that.” Someone who understood.
Empathy is the # 1 ingredient for a service mentality.
#2 ENTHUSIASM
Ah yes, enthusiasm. Appropriate enthusiasm cannot be replaced. It’s a sign of giving service that is above and beyond.
When a customer feels that you are enthusiastic for them, they
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just fall right into the palm of your hand.
Generating enthusiasm with a customer
is perceived as their having made the
right decision. It’s a confirmation that
they’ve done the right thing. And everyone likes that.
It’s the #2 ingredient of a great service mentality. Do you show enough enthusiasm in your job?
#3 RESPONSIBILITY
Being responsible is so important.
Being responsible is living up to a previously agreed commitment. It can be a large responsibility or a
small one. Example: I was speaking at a corporate meeting last
spring, and when asked my needs, I told them all I needed was a
handheld wireless microphone. “No problem,” I was told by the
contact. She said she had told “BOB” to have the handheld wireless microphone ready for when I was supposed to speak.
Well, when I got to the meeting room; there was only what
they call a “lavaliere” microphone. The one you clip onto your
garment. Not the correct one we ordered; but nonetheless, it would
have worked. However, my contact was terribly disappointed. She
told me, “You know, I gave Bob the responsibility to get you the
handheld, and he let me down – which in turn let you down.” She
continued, “I gave Bob the responsibility of getting you the microphone you needed, and he didn’t do it.” When you agree to
something for a co-worker or a customer it’s key to be responsible
and keep your commitment.
36
April 2013 
#4 RESILIENCY
How fast can you pop back into a good mood
when something has disrupted your schedule? Or do
w
yyou pout and fret about it, and linger and wallow in
it? The ability to bounce back from any adversity is
an important service mentality.
We all get hit with some problems during the
day. Things that weren’t what we planned. And as
my mother use to tell me, “It’s not the problem,
Nancy, it’s HOW you handle it.” As usual, mothN
ers are right. The handling of any situation is what
makes the situation good or bad. And if you’ve been
hit with a disappointment or something that you
weren’t planning on, it’s up to you to bounce back – be resilient.
Your customers should never know you were disappointed. Need
to work late and miss dinner with some friends? Or perhaps you
had a minor disagreement with someone. The customer should
never know that. Resiliency is needed to have the service mentality.
#5 BALANCE
Just like the justice scales that need to be kept in balance; so
it is with our workload vs. the customer. There’s a fine line between pleasing the customer and losing money for the company. In
other words, it shouldn’t all be one sided. When a customer needs
something, that’s fine. If, however, we go over the line, it becomes
unbalanced and not fair to either the customer or the company.
Finding the right balance at your job and in your company
will help you maintain the right balance for both you and the
company. Is the customer always right? No, the customer always
thinks he’s right. We need to know the difference between giving
away the store and sticking to company guidelines.
BALANCE keeps everything in “check.”
#6 OWNERSHIP
This is my personal favorite. Because I see it so much as I call
and shop around. It runs rampant though the business world. This
is the proverbial “it’s not my job, or not my department, or I wasn’t
here that day, or I don’t know anything about that.”
Customers don’t care if you were on vacation when something happened and they need help. They don’t care if it’s not your
department. You answered the phone; they’re depending on you.
You were at the counter to help them now.
If you answered the call, you own the call. Take ownership of
the situation. It’s not that you’ll need to do everything; but taking
ownership; and making sure the customer knows that you will find
out for them is the key! Telephone Doctor feels it should never
take two people to give good customer service. You get the call.
You own the call.
Think about the number of people who you help every day,
either on the phone or in person. They’re all different, aren’t they?
Not only in culture, color or accent, but in mood and personality.
We need to be able to adapt to all kinds of personalities. Having
difficulty understanding someone? Learn to adapt to their particular problem. Ask them if they could please slow down so you can
get what they need. Slow talkers? Adapting to them is so important. Mostly because slow talkers don’t like to be rushed. So rushing a slow talker through a conversation will only make matters
worse. You’ll need to adapt to those that are slow talkers. And of
course, there’s the fast talker – who you also need to adapt to.
Think of the chameleon. That little lizard like animal that
takes on the color of what it lands on. They adapt to the color. And
usually they’re difficult to see. We need to adapt to the situation so
that every transaction is a seamless one.
Well, there you have it, the 7 characteristics that make up a
SERVICE MENTALITY. You probably have some of them. Work
on the ones that you don’t have or aren’t up to par in. Possessing
these traits will garner you happier customers (and a happier boss).
#7 ADAPTABILITY
Granted, this service mentality might need some practice, but
it is another important ingredient, characteristic, or trait of the service mentality.
Nancy Friedman is president of Telephone Doctor Customer Service Training and a professional speaker at association
and corporate meetings. Visit www.nancyfriedman.com or call
314-291-1012 to get a demo of Nancy in action.
FLAT ROOF SPECIALISTS
GCNKAA Mission
CONSTRUCTION
SOLUTIONS, INC.
5897 Soldiers Home Rd.
Miamisburg
Family Owned - 3rd Generation
Residential
To be a united voice
working toward the
beĴerment of multi
family housing
Kenwood
Executive
525
West Fifth
Street,Center
Suite 105
7265 Kenwood
Road
Ste.
100
Covington, KYCincinnati,
41011 OH 45236
P:859.581.5990
513 407-8612 F: 513
407-7868 www.gcnkaa.org
859.581.5993
gcnkaa.org
Commercial
WE WORK ALL YEAR ROUND
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38
April 2013 
RETENTION THROUGH RESIDENT SERVICE MARKETING
By Tami Siewruk
Your community doesn’t have to be a revolving door of residents entering and exiting. You can go beyond resident service,
increase resident retention, and enhance your marketing efforts all
at the same time. In fact, your resident-retention policies double as
excellent marketing approaches for your community.
Take the following quiz. Answer each question with a “yes”
or “no.” Ask why your community does or does not perform any
of the following activities, and create other activities,services, or
programs that can be implemented. Does your community employ:
Yes
o
o
o
o
o
o
o
No
o
o
o
o
A “pay your rent on time” or “early bird”program
Resident reward and recognition programs
A frequent referral program
Thank you cards sent periodically to residents who
pay rent on time
o Newsletters
o Telephone follow-ups/surveys
o Resident special events
over by 20% with one very simple technique. Each month a resident paid their rent on or before the first of the month, the resident
received a coupon for one day of free rent. The coupons were redeemable upon renewal! When you compare the possible 12 days
of free rent to the average turnover cost of around $3000; that 12
days of free rent offers a pretty impressive return on your investment!
START A RESIDENT ADVANTAGE PROGRAM
Arrange discounts for your residents with popular local businesses. Issue your residents a laminated card that identifies them
as a resident and entitles them to discounts. The card should expire
the same day as their lease. With the economy in its current condition it will be super easy to arrange your discounts with Professionals (doctors, lawyers, dentists, eye doctors, accountants, etc.);
Personal Services (salons, spas and health clubs); Auto Services
(repair, cleaning, purchasing,etc.); and Entertainment & Travel
Services (video rental, theaters,restaurants, airlines, car rentals,
hotels, etc.).
Action: Do it now! Local businesses need customers and your
residents need discounts and advantages now more than ever!
These ideas are all great resident-retention boosters that also
double as great marketing strategies for your community. You
should be able to answer “Yes” to all of the above, and more. Don’t
stop at these suggestions–seek out new ways to better serve your
residents and prospects. You’ll never regret that you did! If you
weren’t able to say “Yes” to each of the above, then it’s time to get
busy. Let’s take a closer look at some of our examples, and how
they might be added to your Marketing & Retention Plan.
EARLY BIRD PROGRAMS…OLD IDEA WITH A NEW
TWIST!
Offering a reward for paying on time or paying before the first
is by no means a new idea, but it’s a classic because it works. Residents like to feel appreciated even for doing the most fundamental
thing you expect them to do … pay their rent on time.
An apartment community in Ohio reduced their resident turnDENTAL
DISABILITY
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FORM BUSINESS PARTNERSHIPS FROM THE START
Each time a new business opens in your area, make it a point
to meet the proprietor. You may be able to form a partnership that
will help the new business get off to a good start, and keep your
residents informed as well. Offer to advertise the new business in
your newsletter or in a flyer to your residents with a small coupon
for the goods or services that the business offers. The merchant
gets advertising,and your residents get a small discount and an
awareness of the services at their disposal locally!
REWARD LOYALTY AND LONGEVITY
Does a two year resident get the same treatment as a one-year
resident at renewal time? They deserve more appreciation! Let
them know it. Give them a gift, take them to lunch,spotlight them
on a bulletin board, or put them in the newsletter. One little bit of
recognition can go a long way toward future renewals!
DO THE LITTLE THINGS AS A MATTER OF POLICY
Each time a service request is completed, have the technician
find one more thing to be checked or repaired. The resident will
value that little bit of attention listed on their copy of the service
request. I love it when the dry cleaner replaces a button without
my asking. It’s the same principle here. TRY IT! I call it my “One
Extra Thing Program”.
JUST SAY THANKS
This is a simple and tremendously effective resident-retention technique that few communities use with frequency after a
resident moves in. In fact, I often find that communities neglect
to send thank you cards after someone moves into the community.
This is a simple gesture that’s been around for years, and for great
reason! It takes only a moment, and immediately conveys to the
resident the level of attention they can expect to receive from you.
Cards are the best resident marketing investment you can make,
and should be a fundamental part of your apartment marketing and
retention plan. You’ll find plenty to choose from in the product
section of Multifamilypro’s store. Here are some other great opportunities to say “Thanks!”
Tami L. Siewruk began leasing apartments more than 20 years
ago and specializes in solutions that increase occupancy, rents and
traffic while reducing resident turnover.
Upcoming Events
EVENTS FOR 2013
CAM Property Maintenance
April 4, 2013
CAM Risk Management
April 4, 2013
CAM Financial Management
April 9, 2013
Crime and Trauma Scene Clean Up April 10, 2013
CAM Research Analysis
April 11, 2013
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CAMT HVAC Maintenance
April 17, 2013
Pool School
April 18, 2013
Plumbing 101 For Managers
April 25, 2013
CAMT Plumbing
May 16, 2013
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40
April 2013 
GROUP RETROSPECTIVE PROGRAM DEADLINE APRIL 26, 2013
By CareWorks Consultants
CAREWORKS CONSULTANTS GROUP RETROSPECTIVE PROGRAM
CareWorks Consultants offers a comprehensive, full-service
group retrospective rating program. Our unique approach to safety
consultation and cost control initiatives fosters an environment
where our group retrospective program participants successfully
obtain the benefits of participating in the program. As your advocate, we will continually provide you the information necessary to
succeed.
GROUP RETROSPECTIVE PROGRAM RULES
As indicated in your enrollment documents, the required key
components to obtaining the program goals and premium savings
are:
• Provide salary continuation to minimize claims costs including reserves;
• Safety program development;
• Provide transitional duty to injured workers;
• Aggressively settle claims when feasible;
• Work with your safety consultant;
• Timely premium payments made to BWC; and,
• Contact your CareWorks Consultants claims examiner imme-
diately upon the occurrence of any work-related injury or accident for advice on all claims-related filings.
Group Retrospective Program Support Services
CareWorks Consultants will provide claims administration
services, hearing representation and representation in risk-related
matters before the Ohio Bureau of Workers’ Compensation (BWC)
and the Ohio Industrial Commission. You will also receive periodic status updates for your company individually and for the group.
Deadline to Enroll
Employers who are interested in enrolling in this program
must return their paperwork back to CareWorks Consultants by
April 26, 2013.
To discuss your unique savings situation or receive a new
copy of your retro quote, please call CareWorks Consultants’
knowledgeable Sales Assistants toll-free at 1-800-837-3200.
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April 2013 
We’re Opening Doors For You.
We are delivering more leads than ever before, helping you reach more qualified
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