ceraspaña/18 - Tile of Spain

CERASPAÑA/18
2007 / CERAMICS / ARCHITECTURE / DESIGN
CERAMIC TILE IN HOTELS
CUTTING EDGE SKIN
COLOR BREATHES NEW LIFE INTO CERAMIC TILES
CASA DECOR BARCELONA ‘07
CERASPAÑA/18
Editorial
Ceramic tile equals versatility
Ceramic tile equals versatility, not simply nowadays in terms of its functional
applications in any public or private space, but also from an aesthetic point of
view. This is one of the features that define it as a material and is, without
a doubt, one of its greatest competitive advantages compared to other
materials.
Summary
02
EDITORIAL: CERAMIC TILE EQUALS
VERSATILITY
03
COLOR BREATHES NEW LIFE INTO
CERAMIC TILE
09
CEVISAMA AND QUALICER: TWO EVENTS
THE CERAMIC TILE TRADE CANNOT
AFFORD TO MISS
10
XAVIER CLARAMUNT GIVES MOVEMENT
TO CERAMIC TILE AT CASA DECOR
BARCELONA 2007
12
CUTTING EDGE SKIN
16
INTERVIEW: EDUARDO SOUTO DE MOURA
18
CERAMIC TILE IN ARCHITECTURE AND
INTERIOR DESIGN AWARDS
21
SHOWROOM
28
SPANISH CERAMIC TILES ON A SAFE
FOOTING
30
CERAMIC TILES IN HOTELS: WARM
WELCOMES
34
NEWS AND EVENTS
35
READER SERVICES
Thus, in this new issue of Ceraspaña, we will be looking at the new possibilities
that ceramic tile is offering in terms of color. There is no other material on
the market, in coverings, that affords such a huge range of colors. This
lends ceramic tile enormously versatility for use outside its usual contexts,
which in turn opens up infinite possibilities. See the “Ceramic tiles in motion”
installation by Xavier Claramunt at Casa Decor Barcelona 2007 and judge for
yourselves.
Equally and in addition to this bounty, ceramic tile offers countless virtues
from the functional point of view. Another of the articles in this issue looks at
the Civic and Social Center in Ártica, the work of prestigious architects Miguel
Ayape and Andrés Martínez, who chose ceramic tile for their building. Why?
Because of the energy savings to be gained from using large format porcelain
tiles on the building’s ventilated façades.
Along similar lines, we also take a look at the efforts that manufacturers
invest in order to make products that fulfill all the consumer’s demands as
regards to quality and safety. One of the specific areas that is wide open in
the field of R&D in the ceramic tile industry, is research to devise products that
will deliver guaranteed anti-slip properties.
All the faces of the multi-faceted product that is ceramic tile are covered in this
new issue of Ceraspaña. We hope you enjoy it.
ISSUE 18 · 2007
EDITED BY ASCER
Spanish Ceramic Tile
Manufacturers’ Association
C/ Ginjols, 3 · 12003 Castellón · Spain
Tel. +34 964 727 200 · Fax +34 964 727 212
[email protected] · http://spaintiles.info
Ceraspaña is a free newsletter distributed
by ASCER.
PUBLISHED BY
Iberamic Inc.
DESIGN AND PRODUCTION
Plató
SPONSORED BY
ICEX, Spanish Institute for Foreign Trade
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Front cover photograph:
Casa Decor Barcelona 2007
CERASPAÑA/18
COLOR BREATHES NEW LIFE INTO
CERAMIC TILES
The new aesthetic trends, in which color is re-emerging with a vital force, typical of nature itself – which in turn is imbuing
these trends with its shapes and its essence – reinforce ceramic tile as a star player in the latest designs of spaces and
environments. There is an infinite range of color palettes along with passion, voluptuousness and a trend towards harmony.
These are the new offerings from ceramic tiles that, when used with unbridled imagination, can transform any space into
a personal habitat.
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The wealth of colors that ceramic tiles offer is unique in the coverings market.
Vitro series, Ceracasa
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oday Spanish ceramic tiles are witnessing
a veritable explosion of color as an
essential ingredient in the design of spaces
and as a cornerstone of architecture and
interior design. Ceramic tiles are at the
leading edge of the latest trends, which are
showing a return to forgotten colors and a
multiplicity of choices in color palettes.
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CERAMIC TILES ARE
DRESSING NEW SPACES
WITH FASHION IN A
GREAT RANGE OF COLOR
PALETTES THAT MAKE
IT EASY TO CREATE
A PERSONALIZED
ENVIRONMENT
Key to this resurgence of color in ceramic
tiles is personalization.
Now more than
ever the customer or end user has the last
word and manufacturers are offering a vast
array of choices which means that the final
result depends on the wishes of the person
who is buying the style or series of ceramic
tile.
There are as many needs to satisfy
consumers as there are different tastes and
this is reflected in the extensive range of
colors offered, which the main ceramic tile
manufacturers hope will be able to provide the
right solution in each instance.
Logos series, Equipe Cerámicas
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Extreme minimalism, with its predominance
of shades of white and black and its neutral
color palette, has now been left behind.
This “essentialist” style, that made few
concessions to color, has given way to new
designs, to a repertory of graphics that break
the mould, inspired by natural vegetation,
with a profusion of flowers, ornaments and
details.
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Prisma collection, Togama.
Melodía de la Natura (Melody
from Nature) series, Monte
Allegro with Pop Monte décor
by Marazzi España
A whole repertoire is thus emerging that
could be described as functional-bucolic and
has clearly been inspired by vivid, intense
nature. Nature is not just being interpreted
but, often, an attempt is being made to evoke
a real sense of it. Ceramic tiles are trying
to capture the colors and graphic shapes of
nature, the way it changes visually and also
a rhythm that is apparent in the compositions
of the current styles. There has, accordingly,
been an explosion of greens in both exterior
and interior spaces and these are being used
without inhibitions but, rather, with limitless
freedom and imagination.
Ceramic tile fits this mood perfectly,
complementing the spaces, adding value and
enhancing the space overall. The versatility
of ceramic tiles affords the designer the
opportunity to personalize rooms and surfaces
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by using hundreds of possible combinations
and making a great feature of color. Ceramic
tiles can always be found to fit the most
demanding requirements.
Shades of green, blue and orange are appearing
now, looking as if they have been pulled out
of a trunk and dusted down. They are not
exactly pure colors but have all the intensity
of pure colors. No ideas are dismissed and
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everything considered in an attempt to help
the end user of the tile product make a choice
between the infinite possibilities and many
different color palettes (and there can be as
many as ten) of a given series. The most
acid, bright and saturated colors are still in
evidence but are giving way to lighter colors
and pastel finishes. Excessive contrasts
are on the way out and in their place is a
rising trend that pursues chromatic harmony.
Combinations such as yellows and oranges,
pinks and reds or blues and purples are
becoming increasingly popular and are all
finding their way onto ceramic tiles.
In spite of this, ceramic tiles – as a substantial
element of architecture and interior design –
are still being made in all colors and styles.
They are also taking on board other trends
that are emerging at the moment as part of
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this resurgence of color, such as the trend
towards excessive passion – also referred to
as voluptuousness – which is defined by its
being opposite to classical elegance. Evoking
sensations and stirring emotions is of prime
importance. The triumph of color applied
to ceramic plays a key part here along with
highly worked and ornamented noble materials
and the renewed taste for the most baroque
craft-work possible. Trends have thus gone
THE USE OF PASTEL SHADES AND THE PURSUIT OF
CHROMATIC HARMONY ARE THE MAIN FEATURES OF
THE RESURGENCE OF COLORISM
Infant and Primary Education Center in Polinyà (Spain)
All the colors of the rainbow can be reproduced in ceramic tiles, both for interiors or exterior uses.
from one extreme to another, from the purest
minimalism to the theatrical, creating a fantasy
that is breath-taking and full of impact, raising
the most common space to a sublime level.
Current design is thus seeking to use color
and ceramic tile to stimulate memories of
places experienced only in dreams. None who
comes across spaces thus created can remain
indifferent to them as they have been conceived
for precisely this purpose, to stir the emotions
and awaken the fantasies and the sense of
freedom that brought them into being.
Look series, Natucer
It is not only the full range of color palettes that
is important to this search. Elements that add
expression and modernity are also important
such as the interpretation of techniques taken
from the world of comics, graffiti, collage,
digital printing of images directly onto ceramic
tiles and the many different applications of
decorative brush strokes.
Ceramic tiles are thus becoming a means of
helping spread and expand the use of color
therapy for enhancing wellbeing and health. It
is possible through careful choice of palettes
to create, in specific spaces, an atmosphere
conducive to treating certain ailments
naturally. It has been proven in this respect
that colors are no more than reflections of
light that our brain gives form to, through the
receptors in our eyes. They travel as waves
of different lengths, at different rhythms and
at different speeds depending on their color
and they have a physical, psychological and
emotional effect on people.
The ancient Chinese, Indian and Greek cultures
were the first to discover the influence of
color and they too applied chromatic variety
to ceramic.
Today, just as it happened
yesterday, the West is looking to the East to
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CERASPAÑA/18
find traditional and natural remedies for the
diseases caused by stress and the civilized
world.
So it is that warm colors such as orange,
yellow and red project optimism, vitality and
strength and are proven stimulants. Colors
held to be cold such as green, blue and
violet are relaxing and the spaces colored
with ceramic tiles in these hues create a
sensation of peace and wellbeing and are a
good antidote to anxiety.
Talking about fashion in ceramic tiles means
talking about color, health, infinite choices and
personalization. All power to imagination!
Rainbow series, Roca Cerámica
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Joy series, Alaplana Cerámica
Blanco-Rojo (White-Red) series, Recercasa
CERASPAÑA/18
CEVISAMA:
THE FIRST TO SHOW THE LATEST
The best possible exhibition of ceramic tiles
for use in architecture and interior design
is being complemented by the CEVISAMA
Indi program of displays, competitions,
awards and lectures that will reflect trends
and cutting edge design.
CEVISAMA Indi will be presenting the 2.1
version of the Trans/hitos display. Subtitled
“Nómadas” (“Nomads”) this is a new phase
for the exposition based on cooperation,
sharing knowledge and experiences
experienced in different projects.
Indi will also be featuring international
design competitions for ceramic tiles for use
in architecture and bathroom furnishings,
the Architecture and Design Forum and the
Alfa de Oro Awards, given in recognition to
companies for achievements in innovation.
The tile installers’ meeting and Bluespace,
the new exhibit centered on the new
bathroom culture, complete the program.
he 26th edition of CEVISAMA is set to take place from February 5-9,
2008. The fair is being refreshed with new initiatives designed to
satisfy the many different demands. More than 1200 exhibitors from
around the world will be showing their latest products; those arriving in
the near future and the designs which we will imminently develop.
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The upcoming CEVISAMA also features “Cerámica innova” (“Ceramic tile
innovates”). The initiative coincides with the Machinery Show and will
focus specifically on the latest technological innovations in ceramic tile
machinery and production processes for the product itself and its applications. The event will also cover environmental and energy issues
QUALICER 2008:
XTH WORLD CONGRESS ON QUALITY IN
CERAMIC WALL AND FLOOR TILES
he forthcoming QUALICER, which
takes place February 10-13, 2008,
will be offering a retrospective on the
9 congresses that have been held
previously. These have been dynamic
events which have served to add
experience to the congress and to
broaden its horizons. QUALICER’s 10th
anniversary comes 18 years after the
first congress was first held in 1990.
Since those early years it was obvious
that the congress would make an impact
of unprecedented success for an event
dedicated to ceramic tile coverings. The
years have proven that QUALICER is
more alive now than ever before.
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Lectures and round table debates
Four round table debates will add content to
a technical program that is stronger every
year and promises a memorable anniversary.
The subjects that leading professionals
will be debating are: “Innovation, Design,
Technology and Marketing”, “Ceramic Tile and
the Environment: a potential strategy for the
ceramic tile industry”, “Rising to the challenge
of the ceramic tile market in the United States
and beyond” and the central issue of debate,
“The efforts to overcome recurrent challenges:
Qualicer 1990 – 2008”
Detail information on QUALICER 2008 can be
viewed at www.qualicer.org
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CERASPAÑA/18
XAVIER CLARAMUNT GIVES
MOVEMENT TO CERAMIC TILES AT
CASA DECOR
BARCELONA 2007
The architect astonishes visitors at Casa Decor Barcelona with an
undulating structure made movable thanks to innovative applications of
robotics. Successful use of lighting adds a highly evocative aspect to
the installation.
CAD’07 Casa Decor
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CERASPAÑA/18
eramic tile in motion.
This apparent
contradiction is at once the title and
the leitmotif of the space created by Xavier
Claramunt at Casa Decor Barcelona 2007.
Ceramic tile and movement may be opposite
concepts but in this installation they combine
to create a stunning, ground-breaking space.
Claramunt has managed to give movement to
the tiles in this space by using latest generation
applications of robotics.
C
A GROUND-BREAKING,
INSTALLATION
HIGHLY
What Claramunt set out to do in this project
was to express the versatility of ceramic
tiles.
Setting ceramic tiles in a moving
structure is a blatant assertion regarding the
product’s versatility and is a perfect example
of how ceramic tile can “move and adapt” to
different shapes and surfaces without losing
a single iota of its value and visual appeal.
As Claramunt himself points out, “it has a
thousand faces, none of which needs even a
millimeter of cosmetic surgery.”
The “Ceramic tiles in motion” space created by
Xavier Claramunt exclusively for ASCER was
extremely well received by visitors attending
Casa Decor and was also given substantial
coverage in the market press
EVOCATIVE
“Ceramic tiles in motion” is an enveloping,
undulating structure made from small ceramic
tiles, that sways gently. The piece marries
ceramic tiles, oscillating movement and light,
creating from this marriage an absolutely
fascinating, thought provoking space.
CAD’07 Casa Decor
CAD’07 Casa Decor
CAD’07 Casa Decor
A CUTTING EDGE ARCHITECT
XAVIER CLARAMUNT, WHO CREATED THE CERAMIC TILE SPACE AT
CASA DECOR BARCELONA 2007, IS ONE OF SPAIN’S BEST KNOWN
ARCHITECTS. THE STUDIO WHERE HE WORKS UNDERTAKES
ARCHITECTURE, INTERIOR DESIGN AND INDUSTRIAL DESIGN
PROJECTS. CLARAMUNT HAS WON PRESTIGIOUS PRIZES SUCH
AS THE “CONTRACT WORLD AWARD 2007” AND HAS ALSO BEEN A
FINALIST FOR OTHERS SUCH AS THE FAD AWARDS. THE CATALAN
ARCHITECT HAS ALSO DESIGNED JEWELLERY FOR TIFFANY & CO
IN NEW YORK AND DUCHCLARAMUNT IN BARCELONA. ONE OF
HIS MOST AUDACIOUS PROJECTS IS THE SPACE HOTEL HE IS
DESIGNING WHICH HE WANTS TO OPEN IN 2012.
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CERASPAÑA/18
CUTTING EDGE
SKIN
Spanish ceramic tiles have been chosen by
two of today’s leading architects to create
a pure, elegant covering for one of the most
modern creations in Navarra, the Artica civic
and social center near Pamplona. The large
format porcelain tiles that have been applied to
the ventilated façades have made this jewel of
architectural design a veritable aesthetic and
functional landmark. Looks and function are
mirrored perfectly in the essence and character
of the material that envelops and enhances the
building, captivating all who see it.
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CERASPAÑA/18
odern
architecture’s
greatest
ally
is Spanish ceramic tile.
The most
prestigious professionals, great creators of
emblematic spaces, choose this material to
dress their buildings both inside and out in a
skin that is a perfect combination of inherent
and unalterable functional properties and
the style of a look able to satisfy the most
demanding taste. This is why ceramic tile
gleams on the interior and exterior walls of
the Artica Civic Centre, a new building that
is intended to become the cultural and social
hub of the township of Berrioplano, just by
Pamplona (Navarra) and has since the day it
opened been perceived as a beacon of cutting
edge aesthetics.
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The work of prestigious architects Miguel Ayape
and Andrés Martínez, the Arica Civic Centre has
been clad with ceramic tile on three of its four
exterior walls (those facing south, east and
west), while the main façade, which gives way
onto a large public square on the north side, has
been covered in glass. The architects chose a
product by Saloni, the Efir series designed by
Francesc Rifé, which consists of large format
(18” x 36”) white porcelain tiles. The tiles create
a stunning visual impact and lend a modern,
luminous air to this space that is intended to be
a center for social life available to all and has
already, from the moment it was built, become
a major architectural landmark not just for its
users but for all who see it.
The Artica Civic Centre was built by HM
Compañía General de Construcción S.A. and
is located next to the old Cerrioplano Fort, on
the edge of the town. It stands impressively,
surrounded by holm oaks and cereal crops,
in an exceptional enclave at the foot of the
Ezkaba mountains opposite the town. The
architectural solution for fixing the tiles was a
ventilated façade because a mixed application
fixing system (which remains unseen)
could be used which combines chemical
fixing with size and cement and mechanical
fastenings. The mechanical part of the fixing
is achieved by making two parallel slots
down the back of the covering sheets and
then attaching aluminium fasteners to each of
THE LARGE FORMAT, 18X36 INCHES PORCELAIN
TILES, ADD A STRIPED, UNEVEN TEXTURE AND A
SUBTLE RELIEF TO THE PURITY OF THE WHITE
More and more architects are choosing large format
ceramic tiles for their most spectacular projects.
them to improve the safety and stability of the
fastenings. The combination of the tension of
the fastening on the tile and the system’s own
mechanics avoids the possibility of the tiles
breaking because of their great size.
Using a ceramic tile ventilated façade means
that the building is insulated and prevents the
temperature inside rising too high because of
excessive sun in the summer, or falling too low
because of the inclement weather that prevails
at these latitudes during the winter months.
Ventilated façades made of ceramic tile avoid
these problems by creating an inner insulating
chamber between the visible façade and the
wall on which the tiles are hung. This creates
a flow of rising warm air that dissipates the
heat, in a “chimney effect”, during the most
stiflingly hot months and helps keep the inside
of the building warm when the mercury drops
below 59 degrees, thereby reducing the energy
spent on artificial air conditioning.
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CERASPAÑA/18
The interior façade of the building has also been clad with porcelain tiles, which were fixed here using a cement adhesive.
Architects Ayape and Martínez also chose
Saloni tiles for a fourth interior façade, fixing
the Efir tiles here by the traditional method of
size and cement adhesive.
With 25,000 square feet of floor space
spread over a basement and three other
floors, the new Artica centre offers the people
of Barrioplano a total of six multifunctional
rooms that can be used for ongoing courses
and hobby and leisure workshops. There is
also a function room that can accommodate
244 people and can also be used for
theatrical or musical performances as a stage
can be erected and stage machinery, lighting
and sound equipment can be installed and
controlled from dedicated booths. There are
also two dressing rooms, meeting rooms,
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THE FIXING SYSTEM USED ON THE VENTILATED
FAÇADE COMBINES TENSION AND MECHANICS TO
AVOID THE POSSIBILITY OF THE TILES BREAKING
BECAUSE OF THEIR GREAT SIZE
exhibition rooms, a ballroom, a library, a café
and a kitchen. A car park with space for 65
vehicles has been provided also. The entire
project cost around 2.5 million euros.
The new building leaps out of its surroundings
like the firm, vigorous and brilliant brush
strokes of a painter. Straight lines and flat
surfaces in ceramic tile, edges that break up
empty spaces and suggestive curves make
this creation a total pleasure to visit. This is
a modern, attractive volume with a magical
design that takes the quality of the ceramic
tiles that envelop and enhance it to a whole
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Color and texture on a
grand scale
The ceramic tiles used as the skin for
this particular architectural space are
available in four medium and large formats. The one chosen for the Artica
Civic Centre was the largest (18”x36”),
and the others measure
12”X12”
12”X23” and 23”x23”. The main features of the product cladding this emblematic building near Pamplona are its
texture and surface. With their uneven
surface and subtle relief, these porcelain tiles add a soft decorative stripe
to the pure color, giving the ceramic
character and personality.
The porcelain tiles used were originally designed for tiling bathrooms and
interior spaces, but their versatility
is demonstrated quite clearly here,
applied as they have been to an outside façade to dress one of the most
important civic and cultural centers in
Navarra.
One of the advantages of using ceramic tiles for ventilated façades is the significant energy savings.
new level. The content and purpose of this
building were a challenge for its designers
and those who commissioned it: to provide
culture and energize a growing population
that could top 5000 in ten years, not just
in the Artica district but also in Mogotes
and Rochapea.
The House of Culture,
which occupies a major part of the building
(20,200 square feet) has been dedicated to
pioneer and revolutionary in the promotion
of education, María de Maeztu, and, like her,
it has a mission to shape education. It is
already a marvel of design.
Tradition and modernity are two values that go
hand in hand and also define contemporary
Spanish ceramic tiles, which are seen yet
again here to be the epitome of brilliance
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Interview
Would it be fair to say that you are a Portuguese
architect with a universal aspiration?
Architects should have universal aspirations
but adapt the scale of their ambitions to the
nature of the problem or the requirements they
are having to contend with, since the recipes
cannot be the same. Architecture has its
own universal laws because it is a universal
discipline like medicine. Without these laws
there would be no explanation, for example, for
the fact that the Romans built Greek temples
in Portugal, Turkey and Tunisia.
You are thought of as a master of understanding
and using different materials. Where does
ceramic tile stand?
Ceramic tile is one of the materials that are
used for building. I think there should be
no differentiation between noble and other
materials because, for the sake of example,
plastic is no worse than marble. Everything
depends on how it is used. Architecture sets
out to solve problems and the right means and
methods have to be found for each situation.
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EDUARDO SOUTO DE MOURA
Chairman of the VIth Ceramic Tile Awards Jury
“
“
Eduardo Souto de Moura is a name
synonymous
with
architecture
today. Born in Oporto, Portugal, on
July 25, 1952, Souto has designed
such emblematic public spaces in
his own country as the stadium and
market in Braga and underground
stations in Oporto, as well as private
residences for the famous. He has
also worked on projects to restore
ancient and historical buildings
that are part of Portugal’s national
heritage. Souto has worked primarily
in Portugal but in recent years has
also undertaken projects abroad. At
the age of 55 – at the height of his
professional career and with many
years of success and recognition
behind him – he has been chosen to
chair the jury for the Ceramic Tiles
in Architecture and Interior Design
Awards competition, which is being
run by the Spanish Ceramic Tile
Manufacturers´ Association, ASCER,
for the sixth time.
CERAMIC TILE SHOULD
BE USED FOR ITS INTRINSIC
PROPERTIES, PRESERVING
ITS FULL DIGNITY
CERASPAÑA/18
Interview
Intelligence will produce the solution to fit
the challenge. There are many situations in
which ceramic tile can be that solution and yet
others where it is the only solution.
For example...
In state-subsidized housing projects, where
you have to give a great deal of thought to
the preservation of the building, because
ceramic tile is a material that performs very
well, is highly resistant and remains unaltered
by the passage of time. It is also ideal in
those situations and places where advanced
technology is not available and where ceramic
tile, as an easy to handle material, needs no
great know-how to install.
Do you use ceramic tile in your projects?
I have done in recent years. Before, I used to
favor more natural materials such as stone, but
ceramic tile has proved to be a great solution
for construction and gives very good results.
What is the key to a good architectural result
using ceramic tile?
In the first place, you need to understand the
material very well, but also the coherence of
the construction system and the language you
want to convey. If any of the three sides of this
triangle fails, a project can fall apart. This is
one of the few rules of architecture that work.
I think that you have to use ceramic tile for the
dignity of its function, looking to its intrinsic
properties, not use it as a representation of
something. One of the great ills of architecture
today is that everything is simulated:
laminates take the place of wood and faceted
strips mimic stone. You have to make full use
of all of ceramic tile’s capabilities, from its
strength and resistance as a base for building
upon to its strong colors as a decorative tool.
“THE MARKET NEEDS NEW CERAMIC TILE PRODUCTS AND
INNOVATION NEEDS TO DELIVER SOLUTIONS, SUCH AS A
FEATURE THAT WOULD INTEGRATE THERMAL INSULATION
PROPERTIES AND THEREFORE SAVE SEVERAL STEPS IN
THE CONSTRUCTION PROCESS”
A building that uses more ceramic tiles is no
better than a building where ceramic tile is
used in better ways even if it is less visible
and more subdued.
What do you think of Spanish architecture and
architects?
In Spain average quality is higher than
anywhere else in Europe, which is down to the
high level of training in schools of architecture.
There are no schools anywhere in Europe
that are as good as the Spanish ones, where
architects are required to train for longer and
with a greater degree of specialization in
subjects such as engineering, which in other
countries is quite separate to architecture.
There is considerable continuity between the
project and its realization, thinking and doing.
Spanish architects never do anything that
goes against nature.
Do you think that ceramic tiles are fashionable
amongst architects?
Ceramic tiles have never gone out of fashion.
From the Mesopotamian civilization to Ludwig
Mies van der Rohe, my favorite architect,
people have worked with ceramic tile. The
material still has a brilliant future ahead of it,
especially where it is being led by research.
The market needs new ceramic tile products.
Innovation must, for example, deliver ceramic
Eduardo Souto de Moura chaired the jury for the VIth Ceramic Tile Awards.
tile solutions that feature its intrinsic thermal
insulation, which saves a number of steps in
the construction process and, because of the
material’s make-up and characteristics, repels
the heat of the summer and protects from the
cold in winter. In any event and whatever the
circumstances, ceramic tile will never become
obsolete because it is easy to handle, is
useful in all sorts of situations and can provide
all kinds of solutions.
Some people see the mark of a Portuguese
school in your work, and that you share the
same aesthetics and identifying features as
Álvaro Siza or Fernando Távora. How do you
view yourself?
I am an architect, Portuguese because I am
Portuguese and I live there and that is part of
my culture. That does not mean that I consider
myself to be a local architect. I do, rather,
see myself as a universal architect and I am
concerned about global issues. As to whether
there is a Portuguese or, more specifically an
Oporto school, I cannot tell because, as that
is where I come from, I am too close to be
able to see that. There may well be common
identities between architects that would mean
that in Spain, for instance, you could identify a
Madrid or a Catalan school.
How would you define the ideal architectural
space?
This is something I have been asked to do for
an exhibition in Rome where I am being given
an empty room that has to be structured with
this ideal space. This can be done in two totally
different ways: from a more banal perspective
and starting from the premise that there are
no absolute concepts – there is no happiness,
just small joys, no love but, instead, loves; no
friendship, but friendships – in my ideal space
I would have the things I like, in other words
music, books and the people I like. There
can also be an ideal space that is immaterial,
which is another, more abstract point of view,
with colors and sensations of hot and cold. I
would tend to favor the first solution because
there is no ideal space, just ideal spaces in
which people feel good
17
CERASPAÑA/18
JOSÉ DURÁN AND THE ENTRESITIO
STUDIO WIN THE VI CERAMIC TILE IN
ARCHITECTURE AND INTERIOR DESIGN
AWARDS
THE Ceramic Tile in Architecture and Interior Design Awards have become increasingly highly regarded and more widely
accepted by professionals and architecture students every year. The competition is now in its sixth year and reached
a milestone by becoming the most hotly contested competition yet, with double the number of projects entered. Nearly
a hundred projects aspired to carry off the first prize in one of the three categories: architecture, interior design and
degree projects.
‘Color Revolution’project by José Durán, Architecture category winner.
18
CERASPAÑA/18
‘San Blas Municipal Health Centre (Madrid)’ by the Entresitio studio, winner of the Interior Design category.
n November 30 just past the jury judging,
the VI Ceramic Tile in Architecture and
Interior Design Awards decided unanimously
to award first prize in the architecture category
of the competition to “Color Revolution”, a
project by José Durán Fernández. Chaired
by prestigious architect Eduardo Souto de
Moura, “The jury is impressed that with just
two materials – color and ceramic tile – the
architect has given the street a new urban
identity.” The project involved a re-design of
San Vicente Street in Burriana (Castellón), in
which ceramic tiles were the star feature, their
brightness and colors used to create the paving
that, in turn, creates a very unusual image for
this traditional city center street.
O
Ceramic tiles act as a mirror, bringing light into the interior.
JURY AWARDS PRIZE
FOR FIRST TIME TO
AN URBAN DEVELOPMENT
PROJECT USING
CERAMIC TILE
In this project Durán has made a commitment
to using ceramic tile as a material for exteriors,
choosing extruded glazed stoneware ceramic
blocks to create the street’s paving. The use
of colored paving blocks and supplemental
lighting does indeed achieve the colorful effect
that Durán was seeking to achieve in this
project.
First prize in the interior design category
was awarded unanimously to the “San Blas
Municipal Health Center (Madrid)” by María
Hurtado de Mendoza Wahrolén, César Jiménez
The color of the ceramic tiles gives new life to the
fabric of the city centre
de Tejada Benavides and José María Hurtado
de Mendoza Wahrolén at the Entresitio
studio. The jury gave the award on the basis
of “coherence in the use of materials outside
and inside, including ceramic tile as a mirror to
reflect the light through patios and skylights.”
Turn to page 20...
CERASPAÑA/18
España and Port of Valencia. Its purpose is
to promote and give a sense of prestige to the
use of ceramic tiles in architecture and interior
design.
The Ceramic Tile Awards also include a
category designed to recognize the best
Degree Project by a student from a School
of Architecture either in Spain or abroad, that
makes significant use of ceramic tile.
This sixth competition received the highest
number of entries since its inception. Around
100 projects were entered for the three
categories of the VI Ceramic Tile Awards,
reflecting the growing popularity of this yearly
challenge to architects and interior designers.
The jury elected to award first prize to the
“C_DAC Contemporary Architecture Documentation Center” by architecture student Sergio
Bruns Banegas. The jury was particularly struck
by “the fact that the urban setting determined
the project’s strategy, in which ceramic tile is
used in a way that is consistent with its urban
setting. The project’s inventiveness and daring
was also highly valued.”
‘Palencia Law Courts’, by Isabel García Vázquez, Honorary Mention.
As well as the first prize the jury also decided
to award an Honorary Mention to the “Palencia
Law Courts” project by Isabel García Vázquez.
The main feature of this project, the jury pointed
out, is that it is “a disquieting assemblage of
boxes where the quality of the ceramic tiles
and the light guide the viewer and give order
to the labyrinth.”
The jury judging this VI Ceramic Tile Awards
competition included top-ranking architects
and was chaired by distinguished Portuguese
architect Eduardo Souto de Moura.
The
chairman was joined by leading architects
including Rafael de La-Hoz; Jacob Van Rijs
of the MVRDV studio in Holland; Felipe PichAguilera of Pich Architects; Canary Islander
Fernando Menis; Catalan architect Mercé
Berengué, of Roldán+Berengué; and Ramón
Monfort, president of the Castellón Association
of Architects
As well as the recognition implicit in these
awards, the winners of the Architecture and
Interior Design categories also receive 20,000
euros each. The Degree Projects category
prize winner takes home 10,000 euros.
The competition is made possible thanks to
sponsorship from Gas Natural, Vodaphone
‘Contemporary Architecture Documentation Centre in Valencia’ by Sergio Bruns Banegas,
winner of the Degree Projects category.
20
The jury gave its verdict after considering almost 100
projects.
GRESPANIA · HELSINKI SERIES
SHOWROOM // LAST TRENDS
CERASPAÑA/18
Showroom
AZTECA CERÁMICA
DECORADO TAPIZ 1 SERIES AND TRIP GRAPHITE SERIES
[email protected] · www.aztecaceramica.com
IBEROCERÁMICA
ARIA SERIES – ARIA PORCELÁNICO, FULL-BODY COLLECTION
[email protected] · www.iberoceramica.com
EL BARCO
AZULIBER – PORCELIBER
FUTURA SERIES - TEXTURAS COLLECTION
[email protected] · www.elbarco.com
ARGENTE SERIES
[email protected] · www.azuliber.com
22
Showroom CERASPAÑA/18
CRISTACER
HISPANO AZUL
GÓTICO SERIES
[email protected] · www.cristalceramicas.com
STERLING SERIES-COLLECTION
[email protected] · www.hispanoazul.com
AZULEV
ELEMENTS COLLECTION
[email protected] · www.azulev.com
23
CERASPAÑA/18
Showroom
DUALGRES
AURORA SERIES – TITANIO COLLECTION
[email protected] · www.dualgres.com
VENUS CERÁMICA
CURELU 20X50 CM. SERIES
[email protected] · www.venusceramica.com
TRES ESTILOS
ECOLOGY OCEAN SERIES – ECOLOGY COLLECTION
[email protected] · www.tresestilos.com
24
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GRES CID
METROPOLITAN SERIES
[email protected] · www.grescid.com
A & M CERÁMICA
RECERCASA
NORDICA SERIES
[email protected] · www.azulindusymarti.com
ANTIGA SERIES
[email protected] · www.recercasa.com
25
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Showroom
FANAL CERÁMICAS
GRES RÚSTICO EXTRUSIONADO – HISPAGREX
DREAMS SERIES
[email protected] · www.fanal.com
COTTO SERIES
[email protected] · www.hispagrex.es
TECNICERAMICA
ZEBRANO SERIES
[email protected]
www.tecniceramica.es
26
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GLASS CERÁMICA
ARQUITECTURA SERIES
[email protected]
www.glassceramica.es
CERÁMICAS L’ALCALATEN
CONSTELACIÓN SERIES
[email protected] · www.alcalaten.com
REAL CERÁMICA
SCABOS-SCABOS ANTIDESLIZANTE SERIES
[email protected] · www.realceramica.com
27
CERASPAÑA/18
SPANISH CERAMIC TILES
ON A SAFE FOOTING
Concept Series, Alcalagres
Avoid slipping can be crucial in certain circumstances. A bad fall, a misplaced foot,
a skid or simply a mark on the pavement can make us slip and incur a fracture,
break, lesion or another form of injury than we dare imagine. Spain’s ceramic tile
manufacturers are aware of the benefits that their products add to the quality of
life of millions of people and have managed to provide an excellent response to the
demand for safer flooring. This has been achieved as a result of their investment
in R&D, which has been geared to avoiding the enormous physical and financial
costs of such accidents.
Spanish ceramic tile manufacturers are very aware of the growing
concern in floor safety and consequently they have expanded their
slip-resistant lines.
28
CERASPAÑA/18
applied to one side in sprig-like lines or
straight grooves. The aim of these is to
hold the shoe better, make the tile easier to
clean and liquid easier to drain off and avoid
residue build-up -although these latter will
always find a way of filing up any empty
spaces created. Nonetheless, floor tiles with
relief neither slow pedestrian down nor afford
resistance to heavy traffic.
Centre Nautique Intercommunal Saint Affrique (France). Rosagres, Aqua series.
afety has become a pre-requisite in
an increasingly changing environment
where human and goods traffic is growing
at a vertiginous rate. This is where, once
again, ceramic tiles come into their own
with their multiple applications, versatility
and facility for adapting to all circumstances.
They are one of the most complete materials,
offering effective solutions for the highest
requirements.
S
Investment in R&D has enabled manufacturers to find various formulae for making
ceramic floor tiles slip-resistant without losing one iota of their aesthetic or functional
qualities. Outdoor public spaces exposed to
harsh weather, changes in the weather and
different kinds of precipitation, high traffic
areas, pavements, parks, avenues, water
parks, hotels, shopping centers, swimming
pools, gymnasiums, hospitals, recreational
areas, staircases, ramps and an infinite number of other locations have been covered with
slip-resistant ceramic tiles to prevent injury
and improve users’ lives, thereby contibuting
to the wellbeing of millions of people around
the world.
Equally, interior spaces such as care homes
for senior citizens, public toilets and baths
need greater adherence in order to avoid
users having accidents.
Therefore there
is need to have the right kind of flooring to
prevent unfortunate falls.
THE INVESTMENT IN
R&D OF THE CERAMIC
TILE INDUSTRY IN SPAIN
HAS ENABLED US
TO LAUNCH SEVERAL
MARKET STRATEGIES
TO SOLVE AND
GUARANTEE ANTI-SLIP
INTERIOR AND EXTERIOR
SURFACES
or a high traffic area. The floor should also
be aesthetically pleasing and have dynamic
qualities. For those who devote themselves
to developing new ceramic tile products, the
search for solutions that are increasingly high
specification and satisfying in this regard,
is vital. Years ago, the first slip-resistant
floor tiles were the most difficult to clean
and maintain, but this is no longer the case
as they have been superseded by the new
advances.
SOLUTIONS FOR ALL
All these surfaces are required to be cleaned
constantly and this process must be – i.e.
resistant to chemical products and solvents –
especially if the floor is in a health care facility
The ceramic tile industry has found different
ways of making their products slip-resistant.
One of these is to add relief, which can be
Another way of making slip-resistant
ceramic flooring is to use a laser. Thanks
to this powerful ray it is now possible to
create microscopic cavities on the surface
of polished porcelain stoneware tiles. This
process does not alter tile quality and design
and allows the user to pick among the wide
array of series, colors and finishes.
A different approach to develop anti-slip tile
is to create a thin, rough surface on top of
the finish. This formula adds an extra step
in the production line without altering the
original product characteristics which will be
maintained intact and will not take away any
aesthetics such as color, shine or texture.
All these initiatives are testament that the
Spanish ceramic tile industry invests in R&D
to achieve advances in the slip-resistant
market with the aim to keep intact the
aesthetics and dynamics of the materials,
without altering colors, textures, finishes
while solving problems such as cleaning
and maintenance of these surfaces while
at the same time creating a comfortable
environment
29
CERASPAÑA/18
Hallway in the H10 Princess Hotel in Salou, Land Porcelánico.
CERAMIC TILE IN HOTELS:
WARM WELCOME
Being away from home involves discovering a new world of sensations. Some people when traveling,
do not want to sacrifice the comforts of their own home. Others prefer to be carried away by the
different and the exotic. For most, hotels are usually the first point of contact with the new destination.
There is nothing better than to try to ensure that the first impression is a good one. Ceramic tile plays
a role in this first impression. In common spaces it can be used to welcome people aesthetically, with
a warm and inviting sensibility.
30
CERASPAÑA/18
Exterior cladding of the Tryp Zaragoza Hotel, Cerámicas Casao.
hen it comes to choosing a hotel service,
location and facilities are the three key
features that will steer people towards a
specific choice. The fourth feature is comfort.
It is the synthesis of first three features but
with the added value of having chosen the
right materials to provide maximum warmth
and convenience.
W
If warmth is what is wanted, ceramic tile is
a good option due to the wide variety o f hue
finishes that can be achieved. If functionality
is what is desired, then ceramic tile is again
a good choice because it maximizes the
efficiency of space and volume. If looks are
the priority, ceramic tile is also the best
material to specify because of the vast
array of textures, formats and styles that are
available and that enable any kind of setting
TEXTURES, SHAPES
AND SHADES OF
COLOR CAN BE USED
TO PERSONALIZE ANY
SPACE, STARTING WITH
THE NEW RANGES OF
WALL TILE THAT CAN
TRANSFORM A SPACE
INTO AN OPPORTUNITY
FOR DESIGN
to be reproduced. A final reason, if the plan
is to mix a combination of building materials,
then using ceramic tile is a wonderful option
because it works well with many other
structural materials.
In many new or recently renovated hotels, we
can find trend setting, significant examples
of how to create genuine surroundings with
ceramic tile. Tiles laid on floors and walls can
make the space look longer and create unity
on both the horizontal and the vertical planes.
For hotels, ceramic tiles can also be the most
practical and durable material option. Those
who choose it, can say goodbye to cleaning
problems linked to other materials such as
porosity as well as feel confident in its longlasting quality.
31
CERASPAÑA/18
Another of the usual reasons for using
ceramic tiles in hotels is their ability to blend
easily with other materials being specified,
generally, they mix well with everything.
Exteriors are a good case in point.
Exteriors ranging from ventilated façades,
swimming pools and spa zones provide
another creative challenge to the designer to
merge technical performance and aesthetics
together in one space. The result is a new
horizon for interior designers, architects and
other professionals for whom ceramic tiles
afford a magnificent opportunity to continue to
out do previous projects.
Reinvention is what’s behind those little
ceramic details which prompt us to want to
stay in this place were we are only passing
through. Bathrooms thus become the ideal
paradise where everything can be found to
dream without leaving the room.
Ceramic Tile has transformed many baths into
retreats and private havens. Having become
the panacea of relaxation it is the place where
many people will spend the best moments of
their day. Be it fortunate travellers enjoying
the personality of a charming hotel, or timestarved executives on brief business trips,
what could be better after a hydro-massage
Areca Elche Hotel (Alicante), Newstone collection by
Apavisa.
or a spa bath in a beautifully ceramic tiled
room, than satisfying our hunger? Without
leaving the hotel, the in house restaurant is
another transit space where new generation
tile finds its ideal destiny.
Again obvious reasons come to mind, such as
how easy tiles are to clean and how difficult
they are to damage. But, if we give flight to
our imagination we should remember that they
offer incalculable aesthetic potential for creating
different atmospheres. Combinations that until
very recently were unthinkable are now within
many people’s reach.
Initial expectations
fall short as soon as it becomes apparent
all that ceramic tile can accomplish to create
either sober, minimalist, welcoming, modern,
harmonious and innovative environments.
To use a metaphor, the diner can supply the
adjectives but there is no doubt that it is the
design that helps make the dishes taste better
or, at the very least, be more enjoyable.
A new way of interpreting elegance and
wellbeing is definitely in the air: priorities
in our daily live become necessities when
they are transferred to a place where we are
simply passing through.
Barcelona Princess Hotel, Porcelanosa.
32
There are many ways of creating links through
design between the guest and the physical
space, but few will stand the test of time so
well as ceramic tiles. We can guess as much,
and more, the moment we arrive at what will be
our home for a few days. The theory and the
reasoning behind it are proven moments later as
we discover tiles placed in the most favorable
corners of the room. It is the best way to begin
our stay, knowing it will be wonderful
CERASPAÑA/18
New formats, new
uses
The option of using ceramic tiles in
public spaces such as hotels has
been made possible to a great degree
by the recent introduction of new
formats and sizes that offer greater
adaptability and more versatility in
terms of applications.
Cerámica Elías, Manual series.
Façade of the Luz Hotel in Castellón, Tau Cerámica.
FOR A HOTEL, CHOOSING CERAMIC TILE MEANS
CLEANING AND MAINTENANCE WILL BE AS EASY AS
POSSIBLE. IF A TIMELESS LOOK IS CHOSEN TOO, THE
TILES’ DECORATIVE VALUE IS GUARANTEED TO HAVE
NO SELL-BY DATE
Sol Meliá Gorriones Hotel (Fuerteventura),
Azuvi.
Their increasing use in architectural
projects is a good demonstration of
how practical ceramic tile is for much
more than just covering floors and
walls. More and more specifiers are
seeing on site just how true this is
and are beginning to view ceramic tile
as a material that has great potential
for use in construction and worth
considering at the planning stage as it
always prompts new options.
For the experts, continuing along these
lines will depend to a fair extent on
the amount of resources that continue
to be invested in research, which is
the real driver for thinking outside the
standard box of modern construction
and daring to devise new propositions.
It is not just a question of innovating
with the sizes of tiles but also with
shapes, colors, textures and a lengthy
list with special emphasis on potential
exterior uses.
In the opinion of those at the forefront
of design, now that today’s ceramic tile
offers incredible quality and versatility,
as seen in its use in hotels, the time
has come to take advantage of this trend
and exploit the almost infinite creative
possibilities. The only limit is imagination. Technology makes it now possible and continued progress will depend
as much on will as on creativity.
Ceramic tile dresses reception areas, rooms, corridors, restaurants, spas, terraces and façades of hotels all over
the world.
33
News and Events
and gave an overview of the real applications
for ceramic tile in architectural spaces of
yesterday, today and tomorrow. The students
were also given a talk by the ceramicists
who made the emblematic tiles for the
Spanish pavilion at the Aichi Expo in Japan
and who are currently working with Patxi
Mangado’s studio to create the tiles for the
Spanish Pavilion at Zaragoza in 2008. The
visit was based at ASCER’s main offices and
included a practical session on innovation in
ceramic tile given by Vicente Sarrablo, PhD in
architecture, who is Director of the Ceramic
Tile Department in Barcelona.
ASCER SPONSORS AN
ARCHITECTURE WORKSHOP AT
HARVARD
In line with its strategy of organizing activities
to develop and promote the use of ceramic
tiles amongst specifiers, ASCER is sponsoring
a workshop on architectural projects at the
Harvard Graduate School of Design (USA)
during the 2007-8 academic year. Prestigious
Spanish architect Patxi Mangado is directing
the course. Mangado is currently designing
the Spanish Pavilion at the International Expo
Zaragoza 2008, in which ceramic tile makes a
major feature of ceramic tile. During the course
students will be taught about the different
types of ceramic material, their characteristics
and their applications.
One of the most important parts of the course
was a visit to Spain by the group of 12
students. The architects visited a number of
projects and sites that were key to developing
the workshop’s own target project. As part of
the program in Spain the students visited the
city of Castellón at the end of September to
gain a closer insight into the Spanish ceramic
tile industry and attend a series of lectures that
gave them information designed to help their
work on future projects.
The content of the lectures covered the
features and different types of ceramic tile
This international course complements
the Ceramic Tile Studies Departments that
have been set up in a number of Schools of
Architecture across Spain since 2004. The
Departments are designed to be a bridge
between future professional architects and
their potential for creativity and innovation,
and industry and its potential to produce
extraordinary aesthetics and functionality
KERABEN RECEIVES OHSAS
18001 CERTIFICATION
GRESPANIA EXPANDS WITH
NEW SUBSIDIARY IN POLAND
Company News
TRES ESTILOS: PIONEERS
IN DIGITAL THIRD FIRE
DECORATION
The most important recent launch from
Cerámica Tres Estilos is, without doubt, digital
third fire decoration. The company has made
a significant investment in R&D in order to
become the first manufacturer in the world to
decorate glazed, previously fired tiles digitally.
The company has consequently managed to
overcome the color limitations that ceramic tile
manufacturers sometimes face and is the first
manufacturer to achieve truer, more intense
colors (reds, greens, yellows...) through mixed
technology
34
Keraben’s Risk Prevention in the Workplace
Management System has been certified
as being up to international OHSAS 18001
standards. The award is a clear endorsement
of the company’s commitment to ongoing
improvement of their personnel’s working
conditions and to health and safety at work
as factors that are key to their development.
This acknowledgement of their standards
means that Keraben now joins the small
group of innovative companies in Spain’s tile
industry that have been similarly recognized.
The OHSAS 18001 standards are considered
the highest with regard to risk prevention in
the workplace
Grespania continues to expand internationally
as their new subsidiary in Poland, the strategic hub for Central and Eastern Europe, demonstrates. The company has set up a distribution center in Piotrkròv, near Lodz, which
includes over four thousand square feet each
of display and office space
SUPERCERÁMICA GROUP EXPANDS
Supercerámica has acquired, through Planomyr, all the shares in Cercos-López, Cerámicas Arcigrés and Star Cerámica. The industrial group comprising Supercerámica, Garogrés and Planomyr
has thus taken the expansion they have been pursuing for the past few years a stage further. The
process is characterized by a very clear commitment to quality (every company in the group is ISO
9001 certified) and by continued improvement to the group’s trading position
Enquiry Service
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