new shopping experience

Transcription

new shopping
experience
Echo Katowice / new shopping experience
GFK Polonia confirmed
Before the idea of the centre emerged, we thoroughly checked
the localisation potential and expectations of our future customers.
Research conducted by GFK Polonia, in particular optimistic data,
showing that the market has not yet been saturated
with competitors, confirmed the assets
of the southern part of Katowice.
Katowice
intentional choice
1
Perfect conditions
for investment
Airport Pyrzowice
Będzin
Dąbrowa Górnicza
Chorzów
Wrocław
195 km
2’00 h
Sosnowiec
C.H. Silesia
Galeria Katowicka
A4
South of A4 motorway
The A4 motorway crossing the city
divides Katowice into two distinguished
parts: northern and southern.
In terms of retail, these two areas
are partially independent of each other
Ruda Śląska
C.H.3 Stawy
Echo Katowice
44
A4
Mysłowice
81
86
Auchan Mikołów
Kraków
79 km
1’00 h
Mikołów
Tychy
44
Jaworzno
2
GLA density
South –
224 sqm per 1,000 inhabitants
1 219 sqm per 1,000 inhabitants
North –
2
Airport Pyrzowice
Chorzów
GLA density
C.H. Silesia
Wrocław
195 km
2’00 h
A4
Dąbrowa Górnicza
Będzin
Sosnowiec
Galeria Katowicka
Ruda Śląska
C.H.3 Stawy
Echo Katowice
Jaworzno
Gierałtowice
Mysłowice
44
Knurów
Auchan Mikołów
A4
Mikołów
A1
Imielin
Łaziska Górne
81
Kraków
79 km
1’00 h
Lędziny
Tychy
Orzesze
86
Chełmek
Kobiór
the borders of Katowice
44
Żory
Bojszowy
Echo Katowice
competition
GLA density per 1290 sqm/1000 inhabitants
GLA density per 220 sqm/1000 inhabitants
Pszczyna
3
High purchasing power
of the population
Even
25% higher than the country average
Developments adjacent to the Galeria Echo site Katowice, i.e. Ligota-Panewniki, Piotrowice-Ochojec, Brynów-Osiedle Zgrzebnioka,
and Załęska Hałda-Brynów are characterized by a very high purchasing power index.
The shopping budget of the average resident is 20-25% higher than the national average.
3
Wełnowiec
-Józefowiec
Purchasing
power
Bogucice
Tysiąclecia
Dąb
Witosa
Załęże
Załęska
Hałda-Brynów
Echo Katowice
Brynów
Osiedle-Zgrzebnioka
Paderewskiego
-Muchowiec
115 - 120
120 - 125
Janów Nikiszowiec
A4
Ligota-Panewniki
Piotrowice-Ochojec
Kostuchna
Purchasing power index
Szopienice-Burowiec
C.H.3 Stawy
Giszowiec
competition
110 - 115
C.H. Silesia
Galeria Katowicka
Echo Katowice
Zawodzie
Koszutka
Śródmieście
A4
Dąbrówka-Mała
Murcki
Zarzecze
Podlesie
4
Enormous
demographic resources 520 000 inhabitants
A total of over 810,000 people inhabit the catchment area of Galeria Echo Katowice,
of which nearly 520,000 people live south of the A4 road.
4
Chorzów
Catchment
Dąbrowa Górnicza
Będzin
Gliwice
Sosnowiec
A4
Ruda Śląska
Echo Katowice
Jaworzno
Gierałtowice
Mysłowice
44
Knurów
Echo Katowice
A4
Omontowice
Mikołów
A1
Imielin
Łaziska Górne
81
1st basic zone*
107 thous.
Orzesze
population
Lędziny
Tychy
86
Chełmek
2nd zone / up to 30 min. driving
391,2 thous.
Kobiór
44
Żory
Bojszowy
population
3rd zone / up to 45 min. driving
810 thous.
population
* The basic range zone determined using the Multihu_ method. An area that “naturally” gravitates toward the Echo shopping center,
characterized by the lowest cannibalization with the basic first zones of the competition.
Pszczyna
5
The potential which is
still growing
If you decide where to settle, choose south.
The southern part of Katowice is developing very rapidly. Here are the housing areas which are perceived as the best
in town. At least 10 of these have been developed here during the recent years, and more are pending or planned.
3000 customers are studying right now
A student campus is located within the first catchment area of Galeria Echo Katowice, with 10 student hostels inhabited by 3 000
students of the Medical University, the University of Silesia, the University of Economics and the Katowice School of Economics.
5
Development
of the housing
market
C.H. Silesia
Dębowe Tarasy
Galeria Katowicka
Apartamenty Moderna
C.H.3 Stawy
A4
Wille Parkowa
Osiedle Franciszkańskie
Osiedle Książęce
Echo Katowice
Panewnicka
Ligota Park
Osiedle Pastelowe
Koszykowa
Kryniczna
Bażantowo Milenium
Miłe Zacisze
Bażantów Murapol
Mała Skandynawia
Zielone Katowice
Konwaliowa Dolina
Kamionka
Echo Katowice
Słoneczna Enklawa 1
competition
new housing projects
dormitories
A4
6
Strategic position
Always on your way
Galeria Echo will be located at Tadeusza Kościuszki street, which is one of the city’s most important traffic arteries
(national road no. 81). It crosses several city districts: Śródmieście, Brynów-Osiedle Zgrzebnioka, Piotrowice-Ochojec,
leading to Mikołów. In addition, a convenient link is planned between road 81 with route 86 and A4 motorway.
6
site plan
Location
902
C.H. Silesia
Witosa
86
Zawodzie
Galeria Katowicka
Załęże
A4
Śródmieście
Janów Nikisziwiec
Załęska
Hałda-Brynów
C.H.3 Stawy
Ko
l
ej
* Measurement in peak hours 14:45-15:45
ciu
sz
k
Echo Katowice
Ko
ś
vehicles/h
crossroad Kościuszki/Kolejowa *
i
15 155
Brynów
Osiedle
Zgrzebnioka
Paderewskiego
-Muchowiec
81
A4
ow
a
Giszowiec
Ligota-Panewniki
Echo Katowice
81
Murcki
Piotrowice-Ochojec
competition
new roundabout
Kostuchna
86
Architecture
The vision you want to create
Project - Mofo Architects studio
Echo Katowice
means
new shopping
experience*
Today shopping
is not enough
Today’s consumers want something different than just
shopping. They want different area management
as well as different time management. These days,
doing one’s shopping in a stylish manner becomes even
more important than what one can actually buy.
This, in turn, means that there are new challenges for
any developer. Those, who meet the expectations, may
offer their tenants quite a new set of opportunities.
*The centre
of all the
good things
*A new level of
comfort
*Ecology
and economy
*The centre of
all the good things
From speedy shopping to complex shopping.
From entertainment to sport and recreational activities.
We have come up with thousands of reasons to visit Echo Katowice.
*The centre of all the good things
Balance yet
diversified
tenant mix
Accesories 500 m2
Health & Beauty 1 000 m2
Services 2 300 m2
Electronics 3 000 m2
8%
Kids fashion & toys 1 500 m
3% 1%
2
Shoes 3 000 m2
Entertainment 6 500 m2
5%
15%
3,5%
7%
8%
42 000 m2
GLA
7%
Fashion 16 000 m2
Gastronomy 3000 m2
40%
5%
Developed in cooperation with independent
experts on the basis of detailed research.
Sport & Leisure 3 200 m2
Supermarket 2 000 m2
Entertainment
and sports area
on the top floor
level 2
restaurants
multiplex
badminton
squash
fitness
bilard
kids play
patio
Namely on floor +2: 7-room cinema complex,
billiard club, Kids Play zone, fitness club,
squash and badminton courts, two restaurants
with an outdoor patio.
External square
The square in front of the main entrance has
been designed in a way that encourages
visitors to spend time at it: you may relax in an
outdoor café, watching your children playing
in the playground or enjoy your time in the
skate park or at the ice rink during winter time.
More than
a food court
Offers not only diversity but also an attractive
and friendly space with an observation window.
*A new level
of comfort
Each detail of the centre has been designed to meet particular needs.
Echo Katowice combines beauty with functionality in a completely new way.
*A new level of comfort / So functionally
Easy access from
many sides
Centrum
ul.Kościuszki
A
Kraków
pedestrian entrances/exits
vehicle entrances
vehicle exits
The centre has been equipped with two vehicle
entries and a new roundabout at the crossroads
of Kościuszki street and Kolejowa street,
ensuring comfortable and traffic-free access
from each side of the city. Public transport stops
located in close vicinity to the entrances also
allow non-drivers to reach the gallery
fast and safely.
A
A
public transport stops
new roundabout
a
lejow
ul.Ko
fuel station
car wash
recreation yard
Mikołów
Tychy
Compact body
of the building
Two floors of retail space and one additional
floor dedicated to sports and entertainment
allow you to move around the gallery
fast and easy.
Friendly length
of passages
level 0
96 m
vertical communication distance
elevators
71 m
lifts
96 m
135 m
Owing to the interiors being designed on
a triangle ground plan, we shortened the length
of vertical passages as well as the time needed
to reach a particular tenant’s store.
panoramic lifts
level 0
A well thought
out localisation
of anchors
supermarket
fashion anchor
45 m
It is easy to come by for speedy shopping or receipt of products purchased online.
FMCG operator and main fashion anchors have
been located by the main gallery entrance in the
corners and close to the entrance from the roofed
parking lot integrated with the retail part
of the centre.
level 1
A well thought
out localisation
of anchors
multimedia & electronics
fashion anchor
food court
45 m
It is easy to come by for speedy shopping
or receipt of products purchased online.
FMCG operator and main fashion anchors have
been located by the main gallery entrance in the
corners and close to the entrance from the roofed
parking lot integrated with the retail part
of the centre.
A well thought
out localisation
of anchors
level 2
medical centre
55 m
Located on floor +2 accessible directly
from the parking lot.
That is quickly and comfortably.
Clustering
of tenants
level 0
necessities and services
fashion / women
kids
Retail tenants offering similar goods or services
are clustered in one location, which allows you
to move intuitively around the mall.
Clustering
of tenants
level 1
fashion / men
hausehold & multimedia
young
sport
shoes
food court
Clustering
of tenants
level 2
leisure & entertaiment
Exposure
to natural light
Multiple windows and skylights guarantee
the sense of open, friendly space.
Exquisite visibility
We took care of visibility of display windows
of tenants’ stores from the neighbouring floors,
which shortens the search time and enhances
the comfort of reaching a particular spot.
*A new level of comfort / Stress-free parking
Under the roof
and nearby
Each floor of retail space is directly
connected with the parking lot.
For larger
vehicles
The maximum height clearance of 2,20 metres.
Smooth and safe
10o
5-5,2 m
Low angle of the slope at the parking
lot entrances (10%).
Spacious
6m
2,60 m
Parking lot with a minimum number of structural
columns. Wide parking spaces (2,60 m).
2,60 m
Family-friendly
5m
6m
3,6 m
A special family zone in the parking lot,
where owners of larger vehicles can feel
comfortable and safe. Parking places
are as much as 3.6 metres wide.
3,6m
Fast
Parking lot equipped with a modern parking lot
occupancy tracking system.
For bike riders
Monitored area designed especially for bike
riders and equipped with comfortable bicycle
stands and bicycle self-repair stands.
Nice and easy
Parking lot exposed to natural light and air.
*Ecology and economy
Ecotechnologies:
reduced energy use,
rational water use,
proper waste management,
proper care of green areas
Advantages for investors and tenants:
image advantages
financial benefits
BMS technology – intelligent building management:
*Intelligent
building
air temperature control,
water and energy use control,
system proven in other ECHO Investment buildings
Energy-efficient LED system:
warm and homogenous light
friendly atmosphere
BREEAM – building evaluation system, standard within the
real estate industry in Europe and all over the world
*BREEAM
certificates
BREEAM takes into consideration:
energy-efficiency
materials and construction
water and waste management
quality of the internal environment
accessibility
Echo Katowice- the fifth structure of Echo Investment
declared to assessment. Four structures already has been
awarded by this certificate.
Discover
NEW SHOPPING EXPERIENCE
www.echokatowice.pl

new shopping experience

Transcription

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