EcoSMART Technologies is the world`s leading producer

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EcoSMART Technologies is the world’s leading producer of
organic pesticides.
Founded in 1992, EcoSMART’S historical focus has been on
serving the agricultural, professional and commercial markets.
Much of the nation’s booming natural foods market is being
supplied by organic growers using EcoSMART USDA Certified
Crop Protection products.
In the professional pest control industry, EcoSMART technology
is used by Orkin, Terminix and other leading PCO’s, to meet the
growing demand for natural and organic pest control treatments.
EcoSMART also provides technology solutions through licensing
agreements. Its exclusive supply agreement with Sergeants Pet
Care Products, Inc. provides natural flea and tick control products
under the Nature’s Guardian and Natural Defense brand names.
In 2008, EcoSMART launched a proprietary line of organic
pesticides in the retail market.
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EcoSMART is now the fastest growing pesticide brand in the
United States. Here’s why…
1. EcoSMART is The Safe Pesticide Brand™, offering
consumers a completely safe alternative at a time when
concerns about pesticide safety have never been higher.
2. EcoSMART is the only major supplier that is 100%
committed to safe and natural pesticide alternatives. That’s
all we do, while our competitors are primarily known for and
focused on their synthetic pesticide brands.
2. EcoSMART products are supported with aggressive
national advertising on TV, radio and print. As the word
spreads, demand for EcoSMART safe pesticides will continue to
grow.
4. EcoSMART products are as effective as traditional
synthetic pesticides. Our technology has been proven
effective in the highly demanding commercial, professional and
agricultural markets for the past fifteen years.
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Factory sales of EcoSMART retail products increased four-fold in
2009, and are on track to more than triple in 2010.
Three Year Sales History
2008 Actual
2009 Actual
2010 Projection
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EcoSMART is the only U.S. Supplier with a complete line of
EPA exempt (25-b), organic pesticides.
This means that EcoSMART is the only brand that can make
explicit safety claims.
All EcoSMART pesticides are child-safe and pet-safe…and
contain pictures of children and pets on their labels (an implied
safety claim disallowed by the EPA on registered pesticides.)
EcoSMART products feature proprietary technology and are
protected by nearly 100 U.S. and international patents. Its
product line can not be duplicated.
EcoSMART’S revolutionary plant-based formulas are as
effective as synthetic chemicals but completely safe for
people, pets and the environment.
Patented technology kills fast; and is based on natural
defenses that plants and trees use to protect themselves from
insects and disease.
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In 1997, EcoSMART scientists discovered The
Octopamine Blocker, a unique mode of action that
shuts down insects’ central nervous systems.
Octopamine is the insects’ equivalent to adrenaline;
it regulates their heart rate, movement, behavior
and metabolism.
The unique molecular structure in EcoSMART’S
proprietary botanical formulas “block” the
Octopamine neurotransmitter receptors in insects.
This causes immediate “knock-down”, followed
rapidly by the insect’s death. EcoSMART’s
botanical formulas also have strong repellency
characteristics, keeping new bugs out of the treated
area.
Mammals, birds and fish do not have receptors for
Octopamine, so EcoSMART pesticides have no
adverse effect on them.
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Consumer research has validated that, in today’s pesticide category,
safety claims drive purchase decisions, far more so than organic or
natural claims.
Reasons for Purchase Intent
Nov '08 Home Pest Consumer Study
(Concept Phase - 68 consumer responses)
Safe for Family & Pets
38%
Effective
13%
Organic
9%
Non-Toxic
8%
Safe for Environment
All Natural
6%
4%
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Purchase interest based on safety claims is significantly higher than
purchase interest based on “natural ingredients” claims, underscoring
the importance of EcoSMART’S 25-b exemption.
Purchase Intent Based on Claims
March ‘08 Ant & Roach/Repellent Consumer Study
Safe for Entire Family;
Non-Toxic
Definitely Will Buy
Made with Natural Plant Oil
Active Ingredients
3%
46%
Probably Will Buy
17%
54%
Might or Might Not Buy
0
Probably Will Not Buy
0
Definitely Will Not Buy
0
41%
36%
3%
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Raid Earth
Options
5.5%
Bayer Natria
9.2%
Hot Shot Naturals
3.3%
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Other
7.1%
Garden Safe
8.5%
EcoSMART
39.3%
Ortho Ecosense
27.0%
Estimated Dollar Share of Natural Pesticide
YTD June, 2010
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EcoSMART is now the
leading natural
pesticide brand in the
United States, with an
estimated 39% share of
dollar sales through
June 2010.
EcoSMART market
share is up nearly fourfold versus 2009, when
it had an estimated
11.2% share of
segment dollar sales.
Market share estimates based
on compilation data using retail
POS reports and IRI/A.C.
Nielsen national and regional
audit data.
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A growing number of consumers are aware of – and concerned
about – the potential dangers of synthetic pesticides.
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According to the EPA, there are more than two million poisoning
incidents reported each year, half involving children under six years
old and 90% occurring in the home.
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Every 13 seconds, a call is placed to a poison control center due to
an unintentional poisoning.
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Mounting scientific evidence has linked the use of synthetic
pesticides to adverse human health conditions including birth
defects, learning disabilities, asthma symptoms and various
forms of cancer.
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At least 50 deaths have been attributed to exposure to pyrethroids,
one of the most commonly used synthetic pesticide ingredients.
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Several Provincial and Municipal Governments in Canada including
Quebec, Ontario and Vancouver have enacted laws restricting or
banning the sale of synthetic pesticides for residential landscapes.
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Recent EPA regulatory actions will further drive EcoSMART growth and make it
more difficult for registered pesticides to operate in the natural/organic market
segment.
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Proposed new rules regarding False or
Misleading Pesticide Product Brand
Names would prohibit the use of brand
names that imply disallowed safety and
environmental claims such as Safe,
Safer, Natural, Eco and Earth Friendly.
These proposed rules will only apply
to registered pesticides, and not 25-b
exempt products.
Ortho is reportedly discontinuing its ecosense product line.
Hot Shot Naturals is now referring to EcoSMART as “the leading national
product” in comparative radio advertising.
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Additionally, a growing number of consumers
and consumer-advocate interest groups are
demanding “legitimacy” from products making
natural and environmental claims; and rejecting
those products that do not deliver on their
promises.
The link below is to a recent New York Times
article discussing the rise of lawsuits against
companies making false or misleading
environmental claims, including a suit against
S.C. Johnson and their self proclaimed “green
list” initiative.
http://online.wsj.com/article/SB1000142405270230450
6904575180210758367310.html?KEYWORDS=VANE
SSA+O%27CONNELL
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No other product line in the U.S. Pesticide Market provides the level
of natural and environmental legitimacy as EcoSMART.
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Just read the product labels to see the clear differences between
EcoSMART Safe Pesticides and other so-called “natural” pesticides.
Bayer Natria
Ortho
ecosense
Garden Safe
Raid Earth
Options
Safer Brand
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“Harmful if inhaled. Avoid breathing vapor.”
“If inhaled: Move person to fresh air. If person is not breathing, call 911 or an
ambulance, then give artificial respiration, preferably mouth-to-mouth, if possible.
Call a poison control center or doctor for further treatment advice.”
This warning does not appear
on any EcoSMART labels!
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“CAUTION: Harmful if absorbed through the skin.”
“Avoid contact with skin, eyes or clothing. Wash thoroughly with soap and water
after handling and before eating, drinking, chewing gum, or using tobacco.
Remove and wash contaminated clothing before reuse.”
This warning does NOT appear
on any EcoSMART labels!
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“ENVIRONMENTAL HAZARDS: This product is toxic to aquatic
organisms including fish and invertebrates”
“Do not apply directly to water or near water. Drift and run-off may be hazardous to
fish in water adjacent to treated areas. Do not contaminate water when disposing
of equipment, wash water or rinsate.”
This warning
does NOT
appear on any
EcoSMART
labels!
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“Harmful if swallowed ”
“IF SWALLOWED: Call a poison control center or doctor immediately for treatment
advice. Do no give any liquid to the person. Do not induce vomiting unless told to
do so by a poison control center or doctor. Do not give anything by mouth to an
unconscious person”
This warning
does NOT
appear on any
EcoSMART
labels!
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The EcoSMART brand is supported with heavy levels of
national advertising on TV, radio and print.
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Currently schedules are generating150 GRP’s per week
and 2.5 billion consumer impressions.
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EcoSMART will continue to increase its commitment to
heavy levels of national advertising support in 2011
EcoSMART National Advertising Campaign - Spring & Summer 2010
10-May
17-May
24-May
TV
National Cable
50 GRP'S/Week
14-Jun
TV
21-Jun
28-Jun
National Cable
50 GRP'S/Week
12-Jul
TV
19-Jul
26-Jul
National Cable
50 GRP'S/Week
RADIO
National Network
50 GRP'S/Week
RADIO
National Network
50 GRP'S/Week
RADIO
National Network
50 GRP'S/Week
PRINT
National Magazines
50 GRP'S/Week
PRINT
National Magazines
50 GRP'S/Week
PRINT
National Magazines
50 GRP'S/Week
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Highly targeted national cable TV networks, as well as national and
regional network radio programs will deliver EcoSMART’S unique
SAFE PESTICIDE message to millions of concerned mom’s throughout
the United States.
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Works Fast! Kills on contact.
Kills ants, carpenter ants, cockroaches,
crickets, pill bugs, silverfish, spiders
and other crawling insects.
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SAFE to use around children & pets.
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Non-Toxic, plant-based formula.
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100% food grade ingredients.
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Supported with national advertising.
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Works Fast! Kills on contact.
Kills flies, gnats, mosquitoes, moths,
wasps and other flying insects.
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SAFE to use around children & pets.
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Non-Toxic, plant-based formula.
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100% food grade ingredients.
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Fresh natural scent.
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Supported with national advertising.
Source: IRI
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Works Fast! Kills on contact.
Kills wasps, hornets, yellow jackets
and other flying insects; also kills
nuisance spiders.
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SAFE to use around children & pets.
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Non-Toxic, plant-based formula.
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18 foot jet-spray to safely reach nests.
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Supported with national advertising.
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Keeps away mosquitoes, ticks, gnats &
more.
Non-Toxic; Safe to use on the entire
family, including small children and
infants.
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DEET FREE Formula.
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Fresh, natural scent.
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Non-oily. Dries quickly.
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Supported with national advertising.
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Source: IRI
NEW
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EcoSMART DEET FREE Personal Insect Repellent
2 oz. Travel size.
Keeps away mosquitoes, ticks and gnats for hours.
Ideal travel size can be taken on-board airplanes in
carry on bags.
Non-toxic. Safe to use on the entire family
including small children and infants.
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Fresh, natural scent.
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Non-oily; dries quickly.
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Available in a 12-unit counter display or 12-unit clip
strip.
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Kills and repels over 100 home
invading pests.
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For indoor & outdoor use.
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SAFE to use around children & pets.
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Non-Toxic, plant-based formula.
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100% food grade ingredients.
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Easy-to-use 24 oz. RTU.
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Supported with national
advertising.
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Kills and repels over 100 insects.
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Works fast! Kills on contact.
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SAFE to use around children & pets.
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100% food grade ingredients; spray and
harvest on same day.
Use on fruits, vegetables, flowers and
ornamentals.
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Convenient 24 oz. RTU.
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Supported with national advertising .
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Food
Grade
ingredients
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Kills and Repels garden insects
and mites.
Works fast! Kills on contact.
Safe to use around children &
pets.
100% food grade ingredients;
spray and harvest on same day.
Non-toxic, plant based formula.
Use on fruits, vegetables,
flowers and ornamentals.
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Non-selective herbicides are the
# 1 selling product segment in
lawn & garden.
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Works fast! See results in hours.
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Kills all types of weeds & grasses.
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SAFE to use around children & pets.
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Non-Toxic, plant-based formula.
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Easy-to-use 24 oz. RTU.
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Supported with national advertising.
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New 64 oz. size.
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Proprietary bottle design.
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Ergonomically designed
handle for easy
application.
Better value Weed & Grass
Killer; 33% lower cost per
ounce versus 24 oz. RTU.
Supported with national
advertising.
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New 64 oz. size.
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Proprietary bottle design.
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Ergonomically designed
handle for easy
application.
Better value Home Pest; 33%
lower cost per ounce versus
24 oz. RTU.
Supported with national
advertising.
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Disease control for roses, flowers and
shrubs.
Prevents and controls most common
plant diseases.
SAFE to use around children & pets.
Controls black spot, rust, powdery
mildew, petal blight & more.
For use on roses, fruits, vegetables,
flowers, shrubs and lawns.
Supported with national advertising.
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The only 25-b, hose-end insect killer
for lawns & landscapes on the market.
One of the largest segments of lawn &
garden pesticides.
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Safe to use around children & Pets.
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Non-Toxic, plant-based formula.
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Easy-to-use hose end spray application.
Just connect and spray.
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Treats up to 5,000 sq. ft.
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Supported with national advertising.
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An estimated 40% of consumers prefer
liquid concentrates.
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Works Fast! Kinds on Contact.
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Safe to use around children & pets.
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Kills and Repels over 100 insects
including ants, aphids, caterpillars,
centipedes, chinch bugs, crickets, fleas
and more.
Treats up to 5,000 sq, ft.
NEW
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Kills and repels over 100
insects.
Works fast! Kills on contact.
SAFE to use around children &
pets.
Non-Toxic, plant-based formula.
10 lb. bag for lawn or perimeter
application. Treats up to 5,000
sq. ft.
Supported with national
advertising.
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Home perimeter treatments are one of the
fastest growing segments of consumer
lawn & garden sales.
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Kills and Repels bugs outside, so they
can’t come inside.
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Safe to use around children & pets.
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2 lb. container treats up to 1,200 square
feet, enough to treat the average home six
times.
Non- toxic plant based formula.
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Supported with National Advertising.
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Unique product position targets two of
the most common human health pests.
The only 25-b, hose-end yard insect
repellent on the market.
Kills and Repels mosquitoes, ticks and
other nuisance yard insects.
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SAFE to use around children and pets.
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Non-Toxic, plant based formula.
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Treats up to 5,000 sq. ft.
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Supported with national advertising.
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Safe & effective alternative to
traditional area mosquito and
flying insect foggers.
Kills and repels mosquitoes and other
flying insects.
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Provides up to 8 hour area control.
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SAFE to use around children & pets.
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Non-Toxic, plant-based formula.
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Supported with national advertising.
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High powered, oil based formula
that safely and effectively
eliminates spiders inside and out.
Kills Black Widows, Brown Recluse and
other dangerous spiders.
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Underdeveloped market segment.
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SAFE to use around children & pets.
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Non-Toxic, plant-based formula.
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Supported with national advertising.
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EcoSMART Home Pest Control significantly outperforms both Bayer Natria and
Hot Shot Natural, providing four-times the knock-down power just 1 minute after
application.
Home Pest % Knock Down
German Cockroaches
Natria
EcoSmart
Hot Shot Natural
Source: Iowa State University, Department of Entomology, March, 2010
100
92%
92% 92%
92% 92%
90
83%
80
83%
75%
67%
70
60
50
42%
40
30
20
25%
17%
17%
17%
25%
25%
25%
17%
10
0
1 min
3 min
5 min
10 min
20 min
30 min
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Independent scientific testing proves that EcoSMART Personal Insect
Repellent results in fewer bites than the leading synthetic insect repellent.
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Average Bites
10
Bites / Period
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(Lower is better)
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6
EcoSMART
OFF! Family
4
Untreated
2
30
60
90
120
150
180
Minutes
Testing performed by Snell Scientific, March 2008. “Evaluation of repellent efficacy
of EcoSMART Organic Insect Repellent against OFF Family product.”
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Scientific testing also confirms that EcoSMART provides higher levels of
repellency and lasts longer than the leading synthetic insect repellent.
120%
Average Percentage Repellency
100%
80%
60%
EcoSMART
40%
OFF! Family
Untreated
20%
0%
15
30
60
90
120
180
Minutes
Testing performed by Dr. Joel Coats, Chairman, Dept. of Entomology, Iowa State University
“Mosquito, culex pipiens, spatial repellency to surfaces treated with EcoSMART Organic Insect Repellent”
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EcoSMART Ant & Roach Killer kills four times as many German Cockroaches in
the first 30 seconds than Hot Shot Natural Ant & Roach Killer.
Ant & Roach % Mortality
German Cockroaches
EcoSmart
Hot Shot Natural
Source: Iowa State University, Department of Entomology, March, 2010
120%
100%
100%
100%
100%
100%
100%
100%
100%
80%
80%
60%
60%
40%
20%
13%
0%
30 sec
1 min
2 min
3 min
5 min
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EcoSMART Flying Insect Killer delivers five times more knock-down power than
Hot Shot Natural Flying Insect Killer in the first 30 seconds after application.
Flying Insect Killer % Knock Down
House Flies
EcoSmart
Hot Shot Natural
Source: Iowa State University, Department of Entomology, March, 2010
120%
100%
100%
100%
100%
100% 100%
100%
88%
80%
60%
60%
40%
28%
20%
20%
0%
30 sec
1 min
2 min
3 min
5 min
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In 2011, EcoSMART will transition to a next generation of package design,
created to better differentiate between the line’s growing assortment of safe
pesticide SKUS.
Wavy color
bars help
differentiate
products
Real bug/plant images replace renderings
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Floor Stands/Side Kicks
Quarter Pallets
Rolling Racks
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