the 7 unwritten laws that only game-changers know

Transcription

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ROBIN SHARMA
THE 7 UNWRITTEN
LAWS THAT ONLY
GAME-CHANGERS
KNOW
TRANSCRIPT
© 2015 THE TITAN ACADEMY GLOBAL AG
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THE 7 UNWRITTEN LAWS ONLY GAME-CHANGERS KNOW
Hi. It’s Robin Sharma, author of ‘The Leader Who Had No Title’ and founder of ‘The Titan Academy’. I’m uber
excited to share this high-impact training video filled with cutting edge information on you becoming world
class in your mindset, in your performance, and in your life with you. You’re absolutely going to adore the fresh,
mind-bending, and behavior-shifting insights, and winning moves that I’ll be sharing with you throughout this
session that I’ve made with utter devotion to you doing your greatest work and living your finest life. The reality
increasingly being confirmed by very good science is that every single human being alive today has the potential
to become BIW, best in world at something, and lead lives that not only fill us with intense happiness, but
contribute to the construction of a better world. Shortly, after we’re born into this opportunity for original genius,
the people in messaging around us starts its job of installing the limits and blockages that eventually hypnotize
us into betraying our natural power and experience gorgeous lives we’ll be proud of at the end.
This video is your antidote to self-sabotage. This video is your loving right angle turn from any form of weak
performance into a whole new operating system of legendary performance. This video is a call to action for
anyone feeling stuck or frustrated, good but not great, and sensing that your life was meant to be exponentially
more than what you’re experiencing today. I recently watched the unforgettable movie ‘Fight Club’ again. One
line out of the many remarkable lines stands out, and it’s valuable for us here. “This is your life, and it’s ending
one moment at a time.”
I’ve crafted this video for you, poured a ton of heart into it, and it’s called ‘The Seven Unwritten Laws that Only
Game-Changers Know’. I’m about to walk you through the little known mental architectures and core beliefs that
people ranging from visionary entrepreneur and Tesla creator Elon Musk, basketball legend Shaquille O’Neal,
billionaire financer Sir John Templeton, media titan Oprah Winfrey, and pop culture icon Kanye West to the
great geniuses of history like William Shakespeare, Leonardo da Vinci, and Roman emperor Marcus Aurelius ran
through their brains on a daily basis to generate the epic results that these rare-air producers released to the
world. Along the way, you’ll be suddenly exposing your conscious mind to transformational ideas that will change
the way you think, your unconscious mind to insight that will influence the way you behave and your spirit to
content that will change the way you feel about your ability to make the highest version of your bravest visions
come to life elegantly and swiftly. The former world champion boxer, Mike Tyson once said it so interestingly. He
said, “Everybody has a plan until they get punched in the face.”
This free training video I’ve made to really help you will also teach you how game-changers leverage
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disappointment and adversity into unmatched opportunity, how they use fear as a practice field for personal
mastery, and the best ways the best performers use what breaks their hearts to open their hearts for even
greater creativity, skill, wisdom, and compassion. Please get this. According to fresh research, the average
person in our society exposed to 63,000 words of information on an average day is distracted by interruptions
every 11 minutes and checks their smartphones 110 times. I want to underline that for you, 110 times between
the time they wake up and the time they go to sleep. I guess what I’m suggesting to you is an addiction to
distraction is the death of your creative production.
There are so many people in the world today suffering from what I call ‘Broken focus syndrome’. I know you’re
busy, but my promise to you is if you’ll make the time to protect your focus from distractions and commit to
watching this video that I’ve crafted for you with vast devotion and passion for your success, all the way to the
very end, three things will happen to you by the time this video is over. Number one, you’ll know information that
less than .0001% of the people in the world know about what it takes to make a master, and how ordinary people
can become game-changers, who lead their fields, who enjoy immensely rewarding lives, and massively lift the
world via their lives. Number two, you’ll ignite the fire in the belly to get your big dreams done, and spark within
your heart that too many people have allowed to be put out by the stresses of daily life, the messages of their
critics, and the negative thinking of the energy vampires around them. Number three, you’ll understand your
personal blocks to unleashing your talents, power, and confidence within you so you can swiftly move through
them.
I have got to emphasize this and almost congratulate you. The very fact that you’re here with me right now
tells me you’re the kind of person who watches valuable training right to the end, versus someone who snacks
on good information and bounces around without any serious commitment to your growth. Again, I want to
congratulate you for that. The fact you’re here with me right now also tells me you are the kind of person who
does not only eat up great ideas, but acts on them so you make big things happen in the most important areas of
your life. Key principle, ideation without execution is mere delusion.
Okay. In case you don’t know me, please allow me to take a few minutes just to share my backstory. I come from
humble beginnings, very humble beginnings. No privilege background, no special talents, zero exceptional
resources. I’ve been very candidly to the mountaintop of success, and I’ve walked through the darkness of the
valley of defeat, but life lacks color and richness and depth without a taste of both.
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I grew up in a small town of about 2,000 people and I’d never really fit in or I’ve had that feeling I’ve never really
fit in. I’m an introvert by nature like a lot of creative people, and I’ve spent a lot of time living in my mind. I once
heard the author of ‘The Life Of Pi’ say, “He lives a life in the mind.” A lot of people told me maybe just like people
told you, I wouldn’t amount very much, that I didn’t have what it takes, that I’d never make the cut. Maya Angelou
once said it so well.
She said, “People may forget what you say. People may forget what you do, but no one will ever forget how you
make them feel.” In grade five, when I was ten years old, an angel showed up when I least expected it. Isn’t life like
that? Her name was Cora Greenaway.
She had the gift of being able to shine a light on the best in people, and she shined that light on me. Cora
Greenaway was my history teacher. She taught me to believe in me. To this day, I still remember how she made
me feel bigger, stronger, and braver in her presence. Fast forward to university, and I decided to become a lawyer.
Not because it spoke to my heart, not because it was right for me, but because the people around me kept on
suggesting that being a lawyer was the fast track to success and fitting in, and so I went to law school.
Then, I did a master’s degree of law. Then, I became what most people said was a tremendous success. Only one
problem. I wake up in the morning, and I’d look in the mirror every single day, and I didn’t like the person who is
looking back at me. I mean, what’s the point of being a success in the world but an empty man or empty woman
within yourself?
Another key principle. When the pain of your stagnation grows larger than the fear of your transformation, then
your life begins to explode into success. I knew it was time to change my thinking. I knew it was time to change
my feelings. I knew it was time to change my fundamental ways of being, and I started off on my big adventure
just like I hope today will be the beginning of you starting off on your big adventure into your best life.
I’d work as a litigator by day, but late into the night and very early in the mornings, I’d be deep into studying
“What made the great human beings who have graced our planet before us so great? How do those who lead
lives of great creativity and courage and conviction and compassion do it while so many of us die at 30 and
are buried at 90? How do a small percentage of humans get more done in a few years than most achieved in
an entire lifetime? Why do some get crushed by failure and pain and tragedy, and actually that’s most of us,
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while some strong souls somehow find it within them to use that pain and adversity and heartbreak to their
advantage?” I read hundreds of books, attended seminar after seminar, worked with coaches and elders,
business titans, and basically became outright obsessed.
An obsession is only an obsession if it’s a bad obsession, so I became obsessed with human capacity and
capability, and the road to human nature and what makes the great ones the great ones. Along the journey,
I transformed personally. You cannot help but be exposed to a great idea with somehow your mind not
fundamentally being different by that exposure. Along this journey, I transformed. You can’t expose your mind
to a new idea with somehow your mind, your self-identity, your subconscious mind also being transformed by
the exposure to great ideas, which is why this video, why education, why being around people who are thinking
bigger than you, playing bigger than you is so fundamentally important to you becoming a game-changer.
I opened up a whole new universe within my thinking. I saw the world in just fundamentally different terms. The
way I felt when I woke up every morning was vastly better. I had this inexplicable joy growing within me. I felt an
internal power I hadn’t known. I got more done in a week by what I learned and what I’m going to share with you
throughout this video right to the end than most people get done in a year.
The way I related to people was different. My whole self-concept began to change. As I started listening to myself
versus the chattering voices of the naysayers around me, a silent whisper from within me suggested “Write a
book. Share your learnings. Share your transformation with other people”, and I was a lawyer, never a writer.
When your “Mighty Why” is big enough, the hows of how to do it line up pretty beautifully, and the universe
always has a way of supporting you when you come from the integrity of your truth and the passion of your
authentic ambition. I started to write often at three in the morning. I’m not sure where all the energy came from.
I’m not sure where all the drive came from. I’d be a lawyer in the day, and then get back to this book I wanted to
write in the night.
I wrote for many months, and I’ve got to share with you, the world around me ridiculed me. They mocked my
dream, so I started to write often at three in the morning. I’m still not really sure where all the energy and drive
came from. I’d be a lawyer in the day, and then I get back to my book at night. I wrote for many months.
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Those around me ridiculed me. They mocked my dream. They called me crazy, just like they’re going to call you
crazy as you start to apply what I’m teaching you and unleash it in the world. They called me crazy for thinking
anyone would read my book. Criticism is the price brave repays to get its best work done, and I was relentless.
I love that word, ‘Relentless’. I called the book, ‘The Monk Who Sold His Ferrari’. I self-published it in a 24-hour
coffee shop. My mom was my editor, and my first printing was very, very small. My first seminar, 23 people
attended. Twenty-one of those people were my own family members.
I mean, this all started from very, very humble beginnings. Fast forward to where I am now, and I say this with
the utmost of humility, but I want you to know what happens when you start to apply the ideas I’m going to be
teaching you throughout this video and in the two videos that will follow. My books have sold over 10 million
copies in 76 nations. I’ve been blessed across the planet many, many times speaking at events by many of the
best known companies in the world including Nike and FedEx, General Electric, Oracle, Starbucks, IBM, Microsoft.
Inc. Magazine listed me as one of their Top Leadership Gurus. Success Magazine included me in their Top 25
Influencers Across The World.
Almost every year, I am so privileged to run the most special event that I do called ‘The Titan Summit’, which
brings together many of the smartest, most successful and kindest people in the world to learn from my faculty
of thought leaders on exponential productivity, taking your health and longevity to world class. We also teach
at The Titan Summit how to grow a great company, and then, the final day’s theme which is perhaps the most
exciting which is using the rest of your life to influence, lift up the entire world so you can make history and take
so many people along with you. Faculty members have included Richard Branson, Seth Godin, Shaquille O’Neal,
the NBA legend and other game-changers. Please know, just because you’re watching me here right now, I’m
no different from you. I just learn different ideas and apply different things, and wired in different beliefs, and
discover different rituals and patterns and architectures that I’m going to share with you. Once you do those
things, you will get through these results.
This is not a quick fix. I know you’re not a quick fix person. Of course, no idea works unless you do the work. You
can’t be a world class athlete until you hit the gym. You can’t be a world class chess champion unless you learn
and practice. You can’t be a world class mother or entrepreneur unless you do the work, stay with the practice,
put in the training, find the right people, learn the right lessons, and then apply them. When you do on a daily
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basis, you’ll see daily progress.
I also want to tell you, I am a work in progress just like you as well. Like every other human being, I make mistakes
on a constant basis. If you’re not making mistakes regularly, you’re playing too small. I have experienced
great victories as I’ve shared with you hopefully with tremendous humility, but I’ve also endured crushing
defeats, although I’ve trained my brain to see those as platforms of growth and progress and wisdom-building
opportunities. Because I’ve dreamed so big and pushed so hard, I’ve also fallen very hard, and I’ve got the scars
to show it.
I think you’re the same. Life is meant to be lived out loud and played in the arena. I still love and adore the quote
of Teddy Roosevelt that has got me through a lot of my painful times. “It’s not the critic who counts, not the man
who points out how the strong man stumbles or where the doer of deeds could have done them better. The credit
belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood, who valiantly
strives, who errs, who comes up short again and again because there is no effort without error and shortcoming,
but who does actually strive to do the deeds, who knows great enthusiasms, the great devotions, who spends
himself in a worthy cause, who at best knows in the end the triumph of high achievement, and who at the worst,
if he fails, at least fails while daring greatly so that his place shall never be with those cold, timid souls who
neither know victory, nor defeat.”
Okay. A few final important suggestions before I walk you through the seven laws that only game-changers know.
Please don’t fall into the thinking trap that you don’t have what it takes to become amazing at what you do and
one of the most successful people that you know and a game-changer, a true game-changer that inspires all
witnesses. It’s a total myth destroyed by researchers like Anders Ericsson, the preeminent researcher in the field
of great performance, scientists like Roy Baumeister, and positive psychology pioneers like Martin Seligman,
and thinkers like Howard Gardner who’s done some amazing work on multiple intelligences and what true
intelligence really means. The myth that they’ve really debunked is that great skill comes from special talents
that you need to be born with, and a privileged childhood that you need to blessed with and lucky breaks.
That’s just nonsense being debunked by great science. As you’re about to learn the best of the best that you
admire, that we all admire and celebrate, we’re no smarter, no gifted, no richer, no genetically inclined more than
the person next door to you and you yourself. They just did different things, and they learned different concepts.
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When you start learning what they know and doing what they do consistently, you’re going to get the results that
they get. As we go through the rest of this video, please, please, please don’t let the voice of your lowest self and
the chatter of your biggest fears tell you to stop the video, or that the ideas you’ll soon learn won’t work for you,
or that you’re too busy to learn whatever I’m teaching, or whatever excuses your insecurities will start to try to
sell you as you leave the safe harbor of your known, and go out into the brightest possibilities of the rest of your
life.
I guess I want you to remember this powerful thought. “Your fears are not real. Your fears are just an emotion.
They’re neither good, nor bad. They just are.”
It’s human psychology for your fears to start screaming when you have the opportunity to leave this circle of
security and grow into more of your power and realize more of your potential. You’re smart and committed to
becoming your absolute best. Don’t give up. Your life is just too important to give it over to your loudest excuses.
Then, also, and this is the last thing to keep in mind, please watch out for your self-sabotaging patterns that are
going to come up when you start to hear these new ideas.
They are new ideas, and they’re very fresh, and many of them you’ve never heard before. The patterns that will
self-sabotage you sound like this. “I’ve heard all of this before”, or “I don’t agree with what this bald man in the
black shirt is teaching me, so it’s wrong”, or “That might be fine for Robin and the billionaires that he coaches
privately or those who show up The Titan Summit, but I’m just an ordinary person, so what he’s sharing is not
practical for me.” Everything I’m sharing with you is perfectly practical for you and it will work if you do the work
and you open up your mind to what I’m sharing with you. Please, please, don’t shoot the messenger as an escape
route for the changes the best part of you knows you need to make.
You’re watching this for a reason because you’re ready to transform. What you’re about to learn will transform
you as you apply it. What you’re about to learn in the next two training videos I’m going to share with you will
transform you because they’ve transformed millions of the people I’ve been blessed to work with over the 20
years of devotion I’ve been in this field of leadership epic performance, helping ordinary people scale their
internal brilliance to world class, but the go is a sneaky beast. It’s brilliant. I mean, the fears within are brilliant.
They’re vicious. They know that as you rise to your brilliance, it’s going to die. Your fear is going to crumble, and
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it’s going to lose its hold over you. This self-saboteur that lies deep in the murky waters of your unconscious self
where the real work is to be done will start to come up as you start to transform and learn, and all these limiting
messages that if you’re not careful and really awake, you’ll actually believe they’re true. Your excuses and your
self-sabotaging mental patterns and your false beliefs are just the lies your fears are trying to sell you.
Trust me. Today is the day to stop listening to them and get busy making outrageous success happen. ‘The Seven
Unwritten Laws that Only Game-Changers Know’ is a framework for uncommon performance, rewiring your
mindset to win in both excellent and miserable conditions. Hey. We’re all human here. Right? We all go through
the ups and the downs, and it’s really all about leading a life that truly does make history.
You can do this. You’re meant to experience this. Today is your day. Now is your time, so let’s get right into these
laws. Okay. Fasten your seat belts. Here we go.
Game-Changer Law number one: “A mighty vision releases massive talent.” As a child, you had a natural sparkle
in your eye. You never want to lose that sparkle. You’re hardwired to dream bold, juicy, ingenious, and inspiring
dreams. As you grew, that audacity was smothered deep within you. You were told to be sensible and practical
and responsible.
What a word. Responsible. Because you’re a little kid and you trusted the adults around you to teach you how the
world worked, you bought into their fears without realizing they were just teaching you the fearful thinking they
themselves had been raised with, and so you stop tending to your dreams. You lost private access to your power.
You began to play small, and the sparkle within your eyes went dim.
The main value of the past is what it’s made of you in the present, and today is the ideal day to start your best
life. Six months from now, my guess is that you’ll have wished you began today, so why wait? Let go of any form
of average. Lift up your expectations and your standards, and get seriously unreasonable with yourself and your
dreams, because here’s the real key I’m trying to suggest to you. The bigger your dream, the more talent gets
released from within you as you walk towards it.
I’m going to repeat that again because it’s so important. The bigger your dream, the more talent gets released
from within you. The problem is most people don’t have the confidence and self-belief to set an audacious vision
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that awakens the greatness that sleeps within them. One of my favorite pieces of wisdom ... I love wisdom. I love
quotes. I love a lot of the old literature because there’s so much to be learned from it.
The playwright, George Bernard Shaw said it so beautifully. He said, “The unreasonable man adapts himself to
the world. The unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends
on the unreasonable man.” Today, together, you begin your journey into the unreasonable.
Please know, I am here to help, encourage, inspire, and support you in every step along the way. We are in this
together as of today. The starting point for you though is to start the process of discovering what I’d call ‘Your
compelling cause’. We’re hardwired neurobiologically to come to life, to really come to life once we discover a
vision and a purpose that speaks to us at an emotional level. This truth explains why great producers like Steve
Jobs, William Shakespeare, Leonardo da Vinci, Warren Buffett, John Coltrane were able to create and deliver as
much epic work as they did. They were cause-fueled. That’s what law number one of a game-changer really is.
One big example, Elon Musk. Born in 1971 in South Africa. From an early age, he viewed the world through a
different filter. He coded his first computer game at 12, and sold it to a computer magazine for $500. After
moving to Canada, and then to the United States where he joined Stanford’s PhD program, he and his brother
started their company called ‘Zip2’.
After only a few years in business, given it was during these 1990s and the Internet frenzy, they sold it to a
company called ‘Compaq’, which you’ve heard of, for 307 million. Musk was 27. His next company was ‘X.com’
which morphed into PayPal, which he kneaded 100 million on when eBay bought it. Rather than retiring to some
villa in the Caribbean, and coasting through the rest of his life in extreme wealth, Musk did the unfathomable.
He invested 100 million of his own money in a beyond risky venture, involving a rocket company that would allow
human beings to become multi-planetary species including his dream of colonizing Mars in the next 100 years.
Then, he also started at the same time pretty much an electric car company called ‘Tesla’ in a world where no
electric car company had ever been created.
To add to the seeming insanity, he launched yet another company around the same time called ‘SolarCity’, which
would install solar panels in the homes of millions of people. In 2008, he almost lost everything. The rockets
being built were not launching. Tesla’s first car was vastly behind delivery schedule, and people started laughing
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at him. They started ridiculing Musk, calling his ambitions impossible, and chattering away that his companies
were on the way towards tragedy, and they lost everything.
Then, on top of it all, the global economy collapsed. On top of even that, he was enduring a very messy divorce
with his first wife. These words of Albert Camus have sustained me personally during adversity, and I think they
fit here. “In the midst of winter, I found there was within me an invincible summer, and that makes me happy. For
it says that no matter how hard the world pushes against me, within me, there’s something stronger, something
better pushing right back.”
In the midst of this personal winter that Elon Musk found within himself, something bigger than his adversity,
he pushed right back. Life replied to his bravery born of a mighty vision with even more success. Within a few
months, the fourth rocket launched by SpaceX was finally a success. NASA decided to make a big bet on Musk,
and gave him a 1.6 billion dollar contract, and Tesla course corrected in investors, and investors including Dyler
stepped up and saved the company. The results are exciting for me to share with you right now.
SpaceX is valued at many billions of dollars. His outrageous dreams are coming true, and it’s a widely respected
pioneer in the rocket field. Tesla, this brave and ridiculous idea of an electric car company is a leader in the
electric car company arena. I love what Elon Musk himself said. He said, “If something is important enough to
you, you should try even if the probable outcome is failure.”
I watched the video where he was speaking at Stanford University, and he said, “The first two companies, SpaceX
and Tesla, the likelihood of success was less than 50%, but it was something important so it needed to be done.”
This is what law number one is all about. You want to be a game-changer, you need to have these audacious,
scary goals that almost frighten you when you look at them written on the printed page. Once you set that goal
and you 20X your life, and you say “I feel scared, but I need to do this whether it’s being a better baker, a better
taxi drive, a better mother or father, starting something like a nonprofit in your field, being the best entrepreneur
in your community, being an awesome teacher, being a great marathoner.” I don’t know what your dream is deep
in your heart, but you need to get it done.
If you don’t write it down and then start the process of executing around it, not next month, not next year, but
today, and then start the process, you will not only die with your greatest dreams left within you, but you will not
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evoke and elicit the talent that is slumbering within you. I guess what I’m suggesting probably not very elegantly,
but it’s setting the mighty vision starts the process of your mighty vision coming true. The very nature of setting
that mighty why evokes and elicits the talents, and the passion, and the energy that will bring the talents to the
world and give you the fire in the belly that is probably missing in your life, otherwise, you wouldn’t be here right
now. You are the kind of person who can get those dreams done, and you owe it to yourself. It’s not only your duty
to do it, because then you honor the talents you were born into, but it’s your duty to your family.
It’s your duty to the people you work with. It’s your duty to your community. It’s your duty to the world because
the world will be better and benefit by your talents being in the world. Not only that, but you living your highest
expression of your deepest vision will inspire us, and you’re going to show us what’s possible in a world where
there is such a race to the bottom. Okay.
That’s a little bit of my rant in this video, but I just want you to think about Elon Musk. I want you to be the Elon
Musk of your work and your life beginning now. The big question becomes, “How did Musk really do it?” As I’ve
been suggesting in one line, he was driven by a deeply compelling cause. More than any other human being on
the planet today, I believe so, Musk is obsessed with helping elevate humanity, and it’s all driven by a powerful,
game-changing vision to improve the very fate of humanity.
The drive behind SpaceX is and was to save the world’s population crisis. The commitment behind Tesla is to
remove the dependence on fossil fuels the world has and save the environment, and develop alternate forms of
energy. That’s the same with SolarCity. We are hearing more and more about “I think the time is ready. The world
is ready. Business is ready.”
People are ready to hear, “You know what? You’ve got to know your purpose.” When I started out, people laughed
at that. They say, “That’s two pie in the sky”, but probably, 15 years ago, I wrote a book called ‘Leadership Wisdom
From The Monk Who Sold His Ferrari’ in a time where people were not talking about their why and their purpose
and their mighty cause which has become very sexy right now. I wrote a chapter called ‘Link Paycheck to
Purpose’.
I talked about you’ve got to know your compelling cause, and you really do have to know your compelling cause
beginning today, which is what this law number one is really all about. We’re just about to get to Game-Changer
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Law number two, but I want to mention as well what Elon Musk did was not about ego, not about money, not
about fame, not about external power. It was about getting the gorgeous vision that would raise humanity down
with excellence and speed.
Martin Luther King Junior said it so much better than I ever could when he said, “Unless you found the cause
you’re willing to die for, you’re not fit to live. Be in service of something bigger than yourself, and the by-product
is worldly fame.” Steve Jobs, his cause was to bring beautifully designed objects to the world to make their lives
better. Taylor Swift, you might not love her or you might love her, but she’s a game-changer in the music industry.
She was fueled by a cause, and is. “My hope”, she said, “Is that in every young girl, they realize their self-worth.”
Harry Potter star, Emma Watson, who’s now obsessed with standing for the rights of women across the planet
saying she has “a passionate purpose about releasing the talents young women didn’t know they had.” I guess
what I’m suggesting to you is if you lead from your ego and if you make it all about money and fame and power,
your focus and your acumen, and your drive, and your obsession will be off the creativity and the vision and the
fire in the belly that will get you all those other worldly things, guaranteed. Before I end on this first law, you don’t
have to be an Elon Musk. You don’t have to be a Steve Jobs.
You don’t have to be a Thomas Edison or even a Mother Teresa to find the cause that the folks you write is talent.
There was a Johannesburg janitor that I met when I went into the men’s room or the bathroom or the restroom,
whatever you call it in wherever from the across the world you’re watching this video. As I walked into this
restroom, his eyes lit up. He said, “Welcome to my office.” This man was a janitor, but he cleaned the washroom in
the Johannesburg men’s room like Mozart composed music, and like Van Gogh did his paintings.
Why? Because he actually told me he sees himself as an ambassador of South Africa, and that every single
person who walks into that place where he is blessed to work and make his living, he can have the opportunity
to lift them up a little bit. I was on the airplane a little while ago, and the flight attendant said, “We don’t have the
green tea that you want, but in my purse, I have some. I’d be blessed to share it with you.” She understood and is
driven by some cause which is every day is an opportunity to influence and lift up the world one person at a time.
I was in New York City from LaGuardia going into Manhattan, and there was a taxi driver. He was not an Elon
Musk, but he was the Elon Musk of his own life. He said, “I dress the way I do, and my cab is the way it is, which
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is impeccable, because this is not a dirty job, and I am all about making a difference.” You know the teacher in
your community, and you know the barista in your coffee shop. These are the true game-changers in many ways
because they have found something bigger than themselves that they’re investing their life in.
Okay. Great job being with me so far. We’re ready for Game-Changer Law number two. “You don’t get lucky. You
make lucky.”
The world sells us a series of lies about what it takes to lead a life that wows all witnesses. Society trains us to
believe from a pretty young age that those among us who express a great skill achieve awesome results and
rise to iconic, are cut from a different cloth, that they have uncommon genetics, have divinely blessed talents,
and other worldly gifts that make them exceptional from the rest of us. The average person is then left with the
psychology that world class performance is something that is just not intended for them. Becoming an A-Player
is not within their grasp. Being considered a titan of what they do and how they live has no role in their fate, and
so most of us don’t even start the process of becoming one, because what would be the point?
Key insight I invite you to really wrap your thinking around. Positive psychologists confirmed that your
perception about your potential determines how much of your potential you will actually bring to life. That’s a
tremendously important point, so I’ll say it again or suggest it again is probably a better way of saying it. “Your
perception about your potential determines how much of your potential you’ll actually allow to see the light of
day.” If you don’t think you’re worth very much, you won’t do very much.
If your self-identity says you’re just the kind of person who needs to spend the best hours of your life watching
television in the subdivision then your performance will match that, because your daily behavior always reflects
your deepest beliefs. Leading scientists like Steven Spencer, and you’re going to love this. They write about a
phenomenon known as ‘Stereotype threat’, which describes the fact that when people think they’re part of a
social group that doesn’t succeed in a certain area, they perform in a way that exactly matches that internal
expectation. What does this mean for you and me? It means that if you come from a neighborhood of low
achievers, and if you’re not careful to manage your thinking and your self-identity well, you’ll unconsciously ...
It’s unconscious. You don’t even know you’re doing it. Unconsciously, you’ll buy into the stereotype and perform
as a low achiever. This means that if you fall into the trap of making excuses like “My parents didn’t have money,
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so I can’t have money”, or “People just like me can’t achieve amazing results”, that kind of thinking program will
create a self-fulfilling prophecy, and you’ll get a life born of those fears. There is even more extremely powerful
information emerging from science, and it’s called ‘Epigenetics’. You’re going to adore even this.
Okay. If you love that, even more powerful information that I’m going to offer to you. It’s emerging again from
science. It’s called ‘Epigenetics’. What is epigenetics? It’s information in a cell that determines which traits within
a genome will get expressed.
Now, it’s all pretty complex, but the bottom line for you and me right now is this. Science is discovering that
environmental factors including how you think, behave, what you do every day, how you respond to stress, your
daily diet, your environment, even things like do you watch the news actually influence what part of your genetic
potential you will express over the course of your lifetime. It even suggests according to epigenetics, if the people
around you are depressed, you will become depressed. If the people around you don’t think they’re going to play
at world class, you will become someone who thinks you can’t play at world class. If your environment is dull and
uninspired, don’t be surprised if your genetic languaging in your DNA which is in every one of your cells does not
express the genes that you were born into.
Another bottom line what it means for you, it actually means you have the choice, the choice, the choice as to
how much of your genetic potential you actually get to express between now and the rest of your life. That is an
incredibly exciting finding because it means you actually have the power to choose whether you fully express
your genetic potential or not. It means that your decisions actually affect your epigenetics and gene expression.
It also means if you’re making bad dietary choices or friend choices or circle of influence choices or fitness
choices or intellectual choices or emotional decisions, you’re actually going to pass that way of being not only
across the rest of your life, but down to your future generations who will follow you according to science. On the
other hand, when you make new choices as to how you think, how you perform, how you achieve, what you learn,
how you live, you literally change the abilities and the lives not only of your life, but your future generations.
As I’ve been suggesting, if you buy into the myth, that those who were called ‘Geniuses’ and ‘Lead Performers’
are naturally endowed with talents you don’t have, then you won’t do the work required, invest in the learning
programs needed, surround yourself with the right people to become a genius in your chosen field, and live a life
that you’ll be proud of at the end. Why? Because what would be the point? What would be the value of setting
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this epic vision for your future I mentioned under law one? What would be the point of practicing relentlessly and
putting them to training hours obsessively?
What would be the sense of learning more and investing in your personal development, and investing in the
online courses, and getting the right coaching, and being in the right population because it wouldn’t make a
difference? If you think and behave like this, you’ll betray your genetic and human potential to do amazing things
with your life and live a life that does inspire the world around you. I’m going to encourage you to think about
famous psychologist, Alfred Binet, who invited the first practical intelligence test. He once observed, “It’s not
always the one who starts out the smartest who ends up the smartest.” I’ve got to repeat that again because it’s
so fundamentally important.
I’ve got to repeat that again because it’s so mind-bending. He said, “It’s not the one who starts out the smartest
who ends up the smartest.” According to science, our very definition of what potential means is changing.
Science really is teaching us that that whole idea of potential is a lot more flexible and plastic, and moving than
we traditionally have been taught for hundreds of years. For example, the concept of neuroplasticity is now
explaining that our brains are like a muscle, and that the more we flex them, the stronger and faster they grow. In
this moment, you actually have the brain you’ve earned versus the brain you deserve.
What’s the game-changing idea right now? Even more confirmation of what I’m sharing from you comes from
psychologists like Carol Dweck. She says, “It all comes down to...” In other words, being a game-changer and an
epic performer all comes down to instillation of one simple, yet extremely important belief. Here’s that belief. My
potential and talent is not fixed from birth.
My potential and talent can grow if I do the work to get the growth. In her excellent book, ‘Mindset’, Dweck makes
the distinction between a fixed mindset and a growth mindset. Her research shows that every top performer in
her studies had this second growth mindset in common. In other words, they believed that if they did the right
things, they would get the results, and if they kept on learning and training, they would keep on rising. You can
spot a person with a fixed mindset a mile away.
What do they look like? They’re stuck. They’re stagnant. They unconsciously operate as victims, blaming the
unfair hands of fate for the way their lives look. These people with a fixed mindset recite excuses like “Successful
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people just get lucky”, and “Geniuses have special genetics”, and “Learning is a waste of time”, and “I tried to get
better, but it didn’t work”, and “I could never do what those great people do. They’re just different from me, and
I’m just born this way.”
Human beings with this mindset, they complain a lot and they excuse a lot. They watch a lot of mindless TV. They
do as little as possible on any given day. They think investing in personal development courses and professional
education is a waste of time. They numb the pain of potential unexpressed by video games and web searching,
and they basically live the same year 80 times, and they call it a life.
No judgment, but they totally see themselves as unfortunate little victims. They’re giving away their power to
do the amazing things that they could do with their lives to the people in conditions around them. People with
the growth mindset to use Carol Dweck’s term are extremely different in their thinking and their world view.
They think like leaders. They get that fortune and success is less about your static DNA, and more about your
perception, and your commitment, and your character, and your choices.
As I’ve shared, you can actually cause your DNA to more fully and beautifully express itself through the power of
epigenetics. Producers with the growth mindset love to learn. They get that the more they know, the more they
can achieve. They understand that through focus, hard work, things that are within their control, other things like
tons of practice, persistence, grit, patience, extraordinary results are guaranteed to show up pretty quickly. When
they fail, people with the growth mindset treat it as part of the process of getting better.
When they are challenged, they rise to meet the challenge, knowing that setbacks are nothing more than
opportunity in wolf’s clothing. Today, in this moment, my encouragement to you is to tattoo onto your brain cells
the belief that rare-air performance and vast success has less to do with the potential you were born with, and
a lot more about ... I’m going to underline this for you, mentally what you choose to do with whatever potential
you are born with. In life, it’s not the most talented who wins, but the bravest, the one willing to focus the most,
practice, persevere when failure appears, outlearn the competition, surround themselves with other A-Players,
and create the environment needed to be the best. I guess what I’m suggesting to you is confidence in your
abilities, faith in your capacities is far more valuable than this inborn talent concept, and commitment beats
giftedness every single time.
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You’re smart, so you know this truth. The world really is full of these super high I.Q. and genetically blessed
human beings who did very little with what they were born with. The history books are full of top athletes
and musicians and business greats, and science pioneers who started off average but worked their way up to
legendary. Just one example is Einstein was called “slow”. Can you believe that?
More science. James Flynn, the psychologist, uses the term ‘Capitalization I.Q.’ to describe the phenomenon
I’m speaking of, that what you do with your talent is far more essential than how much of it you were born with.
Again, the key idea is this is within your hands. Okay. We’re almost at law number three to be a game-changer,
but I want to offer some final examples of so-called ‘Ordinary people’ who did extraordinary things.
Sir John Templeton who passed away at the age of 95 a number of years ago, he grew up in very humble
beginnings in a small town in Tennessee. Very few people around him had ever been to university, but he believed
in his own potential, and he believed in his own talents, and believed in the value of education and relentless
persistence. What did he do? He worked his way into Yale. He paid his way into Yale, and at the age of 26, he
borrowed $10,000 to purchase 100 shares in 104 companies that at the time were offering a share for less than
one dollar.
Thirty-four of those companies were in bankruptcy. You see what I mean? A bit of bold, crazy vision and how
important it is. Because of that, he found it within himself to step into the talents that he was born with. Within
a few years, he made a small fortune for this move and formed an investment company, that then went about
pioneering this unheard of concept at the time of mutual funds. Over the decades, his fortune grew into billions,
but he still lived simply driving his own car, spending most of his days reading and writing and dedicating himself
to philanthropy.
Another example as we get to law number three which you’re going to love, Misty Copeland. I love this example.
She could have behaved as a victim. She could have been addicted to her excuses. She could have given away her
power as a human being through the tough conditions she experienced.
She could have waved the white flag of surrender to the promise of her highest possibilities, but she dug deep,
and she made a series of choices that made her now one of the brightest ballet stars in the world and a hero
to so many. Here’s a backstory. Copeland grew up not knowing her father, living with a number of step-fathers,
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eventually living in a single room at the Sunset Inn next to a highway and a bunch of liquor stores. She had to
take buses to ballet practice, one time missing it and having to walk 13 miles home. Through endless focus,
persistence, grit and practice, Copeland has worked to become the first African-American woman to be named a
principle dancer in the 75-year history of the American Ballet Theatre.
The final example, a few weeks ago, I read about this kid from Kenya. He was poor as dirt. He didn’t get shoes
until his teens. He was one of 11 children in his family. Yet, he longed to run.
He wasn’t the most gifted, but he was the most committed. He longed to lead his field. He longed to be on the
podium of the heroes he would watch and represent his nation as a runner. Again, he wasn’t the most gifted.
He wasn’t the most talented, but through his choices, he expressed his epigenetic potential, and he did some
amazing things.
He did the work too though. He’d run a 125 miles a week, and yet, in his day job, he smashed rocks in a quarry to
feed himself. Years later, Geoffrey Mutai is now considered one of the greatest marathoners in the history of the
marathon. He’s rich. He’s famous. He’s adored, but you know what? More than anything else from everything I’ve
read about him, he’s a man who loves himself by the things that he’s done.
I want to congratulate you because we are now at Game-Changer Law number three. “You can be a virtuoso or
you can be popular, but you can’t be both.” In a biography on Jay Z that I read, something just popped off the
page for me. It was his comment that he knew he’d achieved lift off in pop culture success when haters started
trying to tear him down. He even wrote a song about it with Kanye West called ‘Haters’.
Taylor Swift who I mentioned a little earlier in this video has written a similar song that speaks to this human
reality of people leaving the membership of the cult of mediocrity and starting to make the rise into rare-air
levels of success and influence, experience the fact that other human beings try to bring them down. The deeper
psychology behind this is when you model the highest of creative and productive possibility, you will inevitably
bring up the insecurities of all those who have not used their own potential. Rather than accepting personal
responsibility for the way their lives look, and then making the changes needed to make their life a life that
wows, it’s far easier for people in this cult of mediocrity and safer to throw stones at those who have succeeded.
Winston Churchill said it beautifully. “You have enemies? Good. That means you’ve stood up for something
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sometime in your life.”
When you stand up for your gifts, when you stand up for your dreams, when you stand up for your values, when
you stand up for your life, when you stand up for your gifts, when you stand up for your dreams, when you stand
up for your deepest values, when you stand up for the life you have been placed on this earth to live, my friend, I
share with you from the deepest place within me right now, people will attack you. If you really get to a place of
world class, they will start to hate you because the very nature of a disruptor, the very nature of a game-changer,
the very nature of a leader means you leave the herd of average, and you rise into the rare-air of the place
you have been designed to be. I guess what I’m suggesting to you is being a game-changer is a lonely sport.
As you apply all the ideas I’ve hopefully very passionately shared and researched, and really obsessed on so
they’re great for you and make a real visceral difference in your work life, your productivity, your mindset, your
performance, your family life, your love life, your community life, every core area of your life, but as you start to
do what I’m sharing, you’re going to rise to this new level of achievement, results and impact.
Please just expect. Just expect it that you’ll be criticized and that you’ll be condemned, and you’ll be
misunderstood, and oftentimes by the people who are closest to you. Also, just remember that ridicule is the
price visionaries pay for leading a life that makes history. I mean, just imagine where the music world would be if
Kanye West or John Coltrane or Mozart or Beethoven or Bach had listened to the haters who were threatened by
the full expression of their highest brilliance. Just imagine where technology would be if Steve Jobs or the Google
guys didn’t persist in executing around their goals.
Just imagine where science would be without Da Vinci or Copernicus or Jonas Sulk or Albert Einstein if they
listened to the people who laughed at them and who said, “Your visions are impossible and you don’t have
enough talent.” Where would the world be if the true game-changers had bought into their haters? As you know,
the starting point is believing in you because no one is going to believe in your vision until you deeply believe in
your vision. Just remember as well, self-confidence is contagious. Okay.
Game-Changer Law number four, “Failure reveals progress, and heartbreak delivers strength.” Before we go
further, I’ve got to say I think you’re awesome. Do you know how rare it is someone in this world right now where
people are addicted to distraction, they can’t sit still, so many people don’t have the focus? I call it ‘Broken focus
syndrome’. So many people, they snack on great content. They don’t show commitment anymore.
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They don’t follow through on their learning. They don’t follow through on their promises. They don’t follow
through on their dreams. No judgment whatsoever. Just an observation.
You are here with me to this point, Game-Changer Law number four. What does that say about you? What does
that say about what’s within you? What does that say about your potential? What does that say about the kind of
person you are?
It says to me you are the kind of person that has something deep within you that knows you want to be a gamechanger, and you want to learn how to be a game-changer. It says to me you’re the kind of person that will do the
things that I will share now in this video, throughout this video in the next two videos that I’m going to be sending
to you, that you will not only read them, you’ll not only watch them, you’ll not only be open to them, you’ll not
only digest them. You’re actually going to execute around them. It also suggests to me you will get the results as
you do the work. I just want to congratulate you because you don’t see it so much in the world that we currently
live in, and I think it’s worth me saying “Congratulations”.
Okay. Law number four is going to start off with a great quote from Nietzsche who once said, “What doesn’t kill
you makes you stronger.” He also sagely observed that “Chaos gives birth to dancing stars.” I guess what I’m
suggesting is crisis brings the potential for extraordinary transformation. I say potential because most people
really do allow failure to crush them, but the game-changer is vastly different. She or he leverages. Leverages.
Leverages is the key word, adversity to grow them. It’s just a belief they install and then a decision they practice,
and just as the violinist who trains daily gets better, and the chess champion who practices regularly becomes
greater, and the boxer who does the workouts every morning while the world is asleep grows stronger. Using
difficulty to your advantage is a skill that you will definitely become brilliant at with daily devotion and practice.
That’s one of the great things about practice. Every single workout makes you a little bit better, and small daily
optimizations and improvements over time lead to legendary results.
The victim will say “I’m having a bad day or a bad decade or a bad life”, or the fixed mindset entrepreneur will
say, “Why me?”, and get stuck, and the growth mindset entrepreneur and the real game-changer will practice
developing a mindset and an emotional architecture and a way of being. Again, it’s not something that’s a quick
fix, but it happens inevitably over weeks and months until it becomes your automatic default, which is exciting
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for you because it’s within your choices and you will get there as you do the work. The big idea is you will get
to a mindset where when you get knocked down, you automatically get up. You will get to a mindset where you
actually see hardship as opportunity, and beautiful possibility to make yourself and your results even greater.
Please just remember this core principle. A problem only becomes a problem if you’re running the mental
software and install the hard-wiring architecture and operating system that says “Problems are problems”. I
totally get that you say, “But Robin, isn’t feeling the pain or getting discouraged during a difficult time, isn’t that
part of being human?” I’d say to you, “That’s an old way of being human.” What I’m inviting you to start playing
with and being a game-changer is human nature 2.0.
I want you to start feeling that “Yes. It’s human nature in the past for most human beings according to those old
beliefs to feel that intense hardship is hard.” It is at times. I agree it’s definitely just top five percent thinking to
see that something difficult and feeling stuck that has knocked you down can actually lift you up. I get that this
way of being definitely takes practice over the coming days, weeks, and months until you get there, but it’s so
worth it.
I mean, if this was easy, everyone would be doing it. If being world class was easy, everyone would be doing it. If
being in the best fitness of your life was easy, everyone would be in the best fitness of their lives. If doing world
class work that stuns your industry was easy, everyone would be a Jordan or a Picasso or an Elon Musk or the
Mother Teresa of what it is that they do, or the Misty Copeland of their industry. That’s the opportunity, because
so few people are willing to do the work and go deeper. It’s because so few people believe that they can rise to
iconic, and I’ve given you the science.
That’s all just a myth. You have that opportunity here today. What I’m suggesting to you is as you do the practice
and do the training and do the work, you will feel confident, positive, happy, and peaceful on the inside no matter
what’s going on on the outside. That is a great place to be. Your inner state of grace and power will no longer be
conditional on everything in your outer world being perfect, and that’s an amazing place to be.
If you’re still resisting me on this idea that you really have it within you to get to a place where no matter if
your outer world is falling apart, you are graceful, powerful, and strong within, please just think about this.
Everything you now find easy, you once found hard. That’s the very nature of developing any skill. See, all of this
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is developing a skill. Unconditional bravery is the skill that we’re talking about. Of course, it’s going to be hard at
first. Of course it’s going to be messy in the middle as all your false beliefs get torn down and make way for better
beliefs, and it’s going to be ever so gorgeous at the end which is the state of mastery.
Okay. You’re saying, “Robin, you gave us some beautiful science in the previous laws. Give it to me now.” Science
is confirming a lot on what I’m talking about under this law, which is that as human beings, we have been
hardwired to grow into this life state, or we can stay strong even if our outer life is falling apart, whether it’s a
business failure or job loss or divorce or health issue. If you look at what’s going on in the global economy right
now, and if you look at what’s going on geopolitically right now, these are top topsy-turvy, messy, dangerous,
confusing times for the victim, and these are gorgeous, inspiring, amazing, exciting times for the game-changer.
I mean, this is a time where a lot of people are going to crumble as we advance into what’s coming. Not only
economically, but with the world, with industry, with job losses that are going to be coming, with emotional
change that what people are going to be going through. It’s going to be a messy, messy time of turbulence, and
sometimes, people say chaos. For those who are going to apply the things that I’ve been teaching you, for those
committed to being game-changers, for those who are going to be practicing the concepts I’ve been teaching
you, this is going to be the best ten years that you have ever lived until your next ten years, and you really do want
to create an internal state of such power and such invincibility that you no longer need your outer world to be
wonderful for you to feel wonderful. You want to build yourself up to the point where you feel wonderful no matter
what. Unconditional bravery, so please allow me to share with you some of the cutting edge insights that science
is teaching us on dealing with adversity.
Number one, stress isn’t evil. Stress is actually essential for your finest performance. Stress wakes up your gifts.
It wakes up your capacities. It wakes up your abilities.
To expand your universe of your potential and your performance, the key is really to push all the way to your
limits and a little beyond is what the research says. As you do so, you’re going to leave your safe harbor of the
known and sail into the blue ocean of greater achievement. As you do, what happens is you bring up a very
human emotion called ‘Fear’. Fear is just a symptom, and the symptom of fear is stress. It’s just part of the
process of developing any new skill, and it’s just part of the process of growing and expanding your production
and your performance.
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Stress is really just growth coming to get you. The second insight from science is that the key to stress
management is actually recovery management. As I mentioned to you, stress is good. The key is to install
the right rituals and routines that ensure that you have enough recovery from the stress that you’re going to
experience as you become an epic performer. In studies of groups like war vets and adults who experienced
trauma, the ones who actually used the hard times to get better all had similar recovery routines in common.
These are people who practice things like gratitude, which there’s a ton of good science coming out, which is
gratitude is actually the antidote of fear. It releases the motivational neurotransmitter like dopamine, and it
has to be deliberate gratitude which is you don’t just do it once a year. You develop a gratitude practice that’s
very deliberate, so every day you list ten things that are blessings in your life. That might sound a little soft, but
actually, it affects the way that your brain works. It releases these neurotransmitters, and it also trains your brain
to focus on what’s good in your life versus what’s not working in your life.
These people also have in common recovery routines like reframing adversity into opportunity. Other recovery
routines included leveraging physical fitness. They were in the best fitness of their lives, and that created this
internal pharmacy of mastery that allowed them to turn hard times into times of growth. Almost all of these
people that were studied found some great purpose and learned from the lessons of the trials they were working
through. What these recovery routines did ...
Another one would be meditation. Meditation is nothing really spiritual or religious. Meditation actually grows
your prefrontal cortex. Meditation actually releases BDNF, brain-derived neurotropic factor that has been shown
not only to grow brain cells. Isn’t that exciting? Grow brain cells, but actually to repair damaged brain cells that
occurred during stress.
Physical fitness also releases brain-derived neurotropic factor which has been called ‘Miracle-Gro for the
Brain’, so you definitely want to use these recovery methods including the meditation, the physical fitness, the
daily gratitude practice to then train your brain to release the dopamine and all the good chemicals so that
your response to difficult times actually is vastly different from the ordinary people around you. Okay. GameChanger Law number five, “Daily wins beat unexpected breakthroughs.” Consistency is the mother of mastery.
Consistency is more valuable than intelligence. What you do every single day is so much more important and
valuable than what you do once every once in a while.
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The best writers write when they wake up, not only when they feel inspired. The best athletes do their
practice when they’re committed to doing it, instead of when they just feel like doing it. The most successful
entrepreneurs do the work when they scheduled it, not when they had the energy to execute around it. What I’m
really asking you to wrap your brain cells around is self-discipline beats lucky breaks every single time, and you
really want to get your daily schedule right. One of my favorite stories is the story of Picasso.
By the way, if you ever have a chance, go to Barcelona and find the Picasso Museum. It’s full of his great works.
It’s full of a lot of information on how he ran his days. One thing that really stands out even to this day was in
there, there was a sign that said “People were disturbed by the genius of Picasso”. When you start playing your
best game and when you start being the game-changer, I know you are built to be. People will be disturbed by the
brilliance, and the giftedness, and the talent, and the energy, and the work you release out in the world.
One day, Picasso was in a marketplace. This woman saw Picasso. She ran over to him and she said, “Mr. Picasso,
I’m a huge fan. Would you please do a little drawing for me?” He said, “Sure.”
She pulled out a little piece of paper and handed him a pencil. She said, “Mr. Picasso, here you go.” He looked at
this little piece of paper and he did this little drawing and handed it to the woman. The woman looked at it and
said, “Ah. Mr. Picasso, you’re a genius. You’re so brilliant”, and she walked away.
He stopped her and he said, “Ah, my dear lady.” She said, “Yes.” He said, “That’ll be a million dollars.” She said,
“What? Mr. Picasso, that took you 30 seconds to do that.”
He looked at her and he said, “My dear lady, it took me 30 years of daily focus and running a daily routine and
daily consistency to be able to do what I gave to you in 30 seconds.” Again, what you do every day is so very
important. A lot of the great companies or a lot of the great performers, sometimes it’s easy to fall into the
seduction that let me have a revolutionary act that allows me to rise to world class. Even businesses. Just let me
do one product created on one Friday afternoon that will change the world, that will change the industry, that will
change the way this company rises.
If you look at the Apples and you look at the Googles, you look at the Amazons, you look at the William
Shakespeares, you look at the Alexander Wangs, you look at the Emma Watsons, you look at the best of the best,
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and they all got that. Greatness is less about revolution, and greatness is so much more about evolution. Your
days are your life in miniature. What you do today is literally creating the entire future you’ll be experiencing,
which brings me to game-changer law number six. This is one of my favorite ones. “The more you learn, the more
you’ll achieve.”
Read almost any great biography from any great performer, and you’ll discover they all have one thing in
common. They are absolutely fanatical learners. They totally get that the single best investment you will ever
make is to go all in in investing in yourself. Elon Musk’s brother, Kimbal said that “Elon would regularly read for 10
hours a day.” I remember hearing a fantastic interview on Warren Buffett by Charlie Rose.
He said, “What do you do every day that has made you one of the brightest thinkers in investing?” He said, “I read
for about 10 hours every day.” I mean, Charlie Rose couldn’t believe it. He said, “You spend most of your days
reading?” The key to really remember this is as you know more, you can do more.
Steve Jobs was not a genius. Steve Jobs could see more and around corners compared to his industry peers
because he was obsessed. All he did was read and live and think about technology, the intersection between
entertainment and technology, and the things that mattered most to him. A key high performance law is simply
this. Your external results can never be greater than your internal self.
What’s going on within your thinking, within your feelings, within your physical life and your spiritual world
all unite to produce your behavior in the world. The core move is to do the inner work need to construct an
undefeatable self. Then, as you advance through the world, you become undefeatable. Psychologists have a term
... Again, we’ll go to some science.
The psychologists have a term for this called ‘Personality Hardiness’. The great news is via practice and via
choices, like learning, investing in your personal development, professional education, you can cultivate it. Via
practicing, you can strengthen it. By devotion, you will unleash it. I call this the ‘2X3X Mindset’.
If you want to double your income and your impact, you absolutely must make a commitment to tripling your
investment in two core areas. Your personal development. In other words, thinking like a pro, releasing the anger
and frustration and lack of self-worth in your emotional life, doing the work required and learning what it takes to
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ROBIN SHARMA
become physically fit like an athlete, and doing the spiritual work so that you do live for a cause that’s larger than
yourself. That’s the whole physical piece, and that’s the whole personal development piece. The second thing to
invest in is your professional education.
I mean, you literally want to be the heavyweight champion of your industry. You really, really want to know more
about what you do than anyone who’s ever done the work that you do. That’s a gorgeous opportunity, because
people pay for the best, even if we’re in a recession, even if there’s a meltdown globally, economically, even if
there’s job layoffs, even if you are facing more competition in your sector than ever before. If you are the best at
what you do, people will blaze a path to your door. You want to commit yourself today, now, to outright mastery.
Every legendary performer truly has invested massively in their learning and in their skills development.
Personally, I invest in at least two audiobooks every single week. I call it ‘Traffic University’. When I’m driving to
the office, when I’m driving to a meeting, when I’m driving to pick up my kids from let’s say soccer practice or
whatever it is, I am listening to Audiobooks. I’m learning about productivity.
I’m learning about mindset. I’m learning about relationship building. I’m learning about stress management. I’m
learning about leadership. I’m learning about entrepreneurship.
I’m learning about philosophy. I’m learning about the lives of great people through their autobiographies or their
biographies. I’m going through one right now. It’s on Roosevelt. I went through another one recently on John F.
Kennedy, but I download books relentlessly.
Personally, I invest in online courses constantly. I’ve got some of the best ideas that have been truly right angle
turns that have transformed my business life, my mental life, my productivity life, my energy life, my physical life,
my personal life from the courses that I’ve invested in online. Then, every quarter, you definitely want to invest
in going to a conference, because you can’t put a price tag not only on the information you’re going to learn, but
being in a room with people who are as smart as you or even smarter and who have done the things that you
want to do. I call this the ‘Roger Bannister Metaphor’. You know who Roger Bannister is.
He was the first human being to run a mile in under four minutes. Before he did that, people said “No one could
ever do this. It is simply impossible given the human dimensions for a human being to run a mile in under four
28
minutes.” After he did it, within the weeks and months have followed, lots of people did it. It’s not that it wasn’t
possible. It’s no one had ever seen it done.
That’s why I call it the ‘Roger Bannister Metaphor’. Once you’re in a room like by going to a conference, being
around the people who are doing the things you want to do, and living the life you want to live, you see what’s
possible. Then, you trigger your mirror neurons, and then you trigger their what’s called ‘Emotional Contagion’,
so you actually pick up their emotions of hope and confidence and possibility, and you leave the conference
totally transformed. I guess what I’m suggesting is an investment in education scales your confidence. Being
around big thinkers and game-changers shows you what’s possible. If they can do it, you can do it.
Here’s the real question for you right now. If they can do it, why not you? Education is inoculation against
disruption. As you know more, you can do more. The person who learns the most wins.
Okay. Almost at law number seven, but I really do just have to share this final idea with you because it’s relevant
to law number six. One of the best ideas I’ve learned from billionaire, Warren Buffett is to focus on return on
value versus the cost, because it’s so easy for your self-saboteur to say “I can’t afford this book”, or “I can’t afford
this online course. I can’t afford to go to things like The Titan Summit that you do every year, Robin. I can’t afford
good coaching. I can’t afford to get a physical trainer”, which is another game-changer.
What I learned from Warren Buffett is this. Average performers are constantly worried about the cost of learning,
investing in a book, investing in the course, going to the seminar, but the best of the best thinks so fundamentally
different. If the investment in the learning in education doubles or triples what they pay, then what they paid was
actually free. They actually made money on the investment. That’s a fundamentally different way of seeing the
world.
I encourage you whatever it is you do, whether it’s the equipment you use for work, whether it’s the things you
do in your personal life, look at the return on investment versus just the cost. Game-Changer Law number seven,
“What you release into the world is donated back to you.” I always think about what my father shared using the
words of the great poet, Rabindranath Tagore. Rabindranath Tagore once said, “When you were born, you cried
while the world rejoiced. Live your life in such a way that when you die, the world cries while you rejoice.”
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ROBIN SHARMA
It’s a fundamental truth which is even the longest life is a very short ride. Before you know it, you will be at the
end. Before you know it, you’re on the last hour of your last day. The human reality is that the CEO gets buried
next to the street sweeper. My friend, what if the things you now think are most important, and the last hour of
your last day, you realize those things mattered so little? I don’t think when you get the last hour of your last day,
the car you drove, the title on your business card, the size of the house you lived in, whether your peers thought
you were cool, whether you were liked by the people around you, whether you had a certain level of net worth, I
don’t think all of those shiny toys that society sells us on the true measures of success will be most important
when you connect with your mortality.
With deep respect and love, I suggest to you what will matter most when you get to the very end of your life will
really come down to two fundamental things. Number one, who did you become? Did you use whatever potential
and gifts you were born into to express them to the world? Who did you become? Did you become brave, amid
fear?
Did you become loving, amid turmoil? Did you do work that matters? Were you the industry leader of what you
did even if you clean toilets? Who did you become? Were you a woman or a man of honor and integrity and
decency and humanity?
Number two, how many people did you help? I mean, even people with so-called ‘unimportant jobs’ can change
the world like that janitor in the Johannesburg Airport changed my life, and to this day, I remember him. All it
takes is one encounter with one person who says “I might not have the big title, and I might not be who the world
calls ‘a game-changer’, but using my own inner power, using my power to transform, my power to do great work,
my power to uplift other people, I can one person at a time change their world.” That could have a cascading
effect through our world. Law number seven really is about that which is “Whatever you give to the world, that is
what you’re going to receive.”
You give out great work, great things come to you. You radiate positivity, positivity comes back to you. You keep
your promises, great things come back to you. You treat even strangers with decency and respect and optimism,
that’s what going to come back to you. You give, that’s what’s you get.
Please just remember, life fundamentally is very, very short. The things you do today, it’s occurred to me, the
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things that we all do today that we think are ordinary. Someone took their last breath doing that very thing. When
we’re born, we take this big inhalation to start our lives, and at the very end, the last thing we do is we exhale.
Really, what we do in between those defines our entire life and our legacy.
My great wish to you, as you take this information I’ve so passionately and with such devotion put together in
this video, and that you apply it starting today, and when you fall, you get up. When you get discouraged, you
reach in and you find your courage, and you share it with other people, and you actually take this material, and
you live and you breathe it. I hope I’ve been of service to you.
As I mentioned, this free video is the first of three training videos. In the next few days, I’m super excited and
absolutely amped to be sharing with you the second of the three training videos. Definitely check out and
look for it in your inbox, and I will talk to you very, very soon. Again, green lights. Wishing you all the best, and
definitely be the person we both know you can definitely be starting today. Thanks so much. Goodbye.

the 7 unwritten laws that only game-changers know

Transcription

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