Reimagined. Redesigned. Redefined.

Comfort Inn®
Reimagined. Redesigned. Redefined.
We’ve reimagined, redesigned and redefined the entire Comfort Inn brand to make
it stronger and more inviting. Now with our Truly Yours new prototype, our flagship
TM
midscale brand offers a whole new level of accommodations that will enhance
guest loyalty and contribute to a return on investment.
Our stunning redesign caters to the three key stages of the guest experience.
Our warm exterior and lobby send immediate visual cues that guests can RELAX,
confident they’re in for a wonderful, worry-free stay. Our new guest rooms are
tranquil retreats in which guests can kick back and RESTORE. In the morning,
guests RENEW for the day ahead in our enhanced breakfast area.
COMFORT INN
When Guests Speak, We Listen
Designed with Developers in Mind
We designed the new Comfort Inn hotel with the idea that our guests and developers are the
We worked closely with developers during the design process. The result? A flexible and efficient
true architects. Through extensive consumer testing, we identified the amenities and design
prototype with a cohesive look and feel throughout. Every aspect was thoughtfully considered in
elements that appeal most to them. The result is a warm, inviting hotel design that not only
our goal to blend sophistication and value.
resonates with our guests, but also appeals to experienced developers seeking a hotel which
is highly cost-effective to build, maintain and operate.
The Exterior
The design welcomes you with a sense of warmth
and character. Every detail was strategically placed
to provide a premium appearance while being
mindful of costs.
Public Spaces
The new Truly Yours™ design achieved significant lift in stay intent among hotel users.** Research also
Here, perception is truly reality. Votive-like lighting
compliments an elegant signature welcome wall
behind the front desk—presenting a first impression
of gracious greeting and warmth. Open spaces
feature generous natural light, enhancing the
indoor-outdoor connection. Designed with flexibility
in mind, these spaces meet a variety of needs for
business and leisure.
found guests are willing to pay significantly more on average per night compared to the current design.***
Comfort Inn is one of the hotel industry’s most recognized brands.**** The largest of the Choice Hotels®
brands, it offers owners and developers strong potential for a return on investment. Low development
and operating cost models, in addition to the long-standing equity in our flagship brand, make the Truly
Yours design an appealing investment.
Guest Rooms
Great care has been applied to creating guestrooms
that offer a luxurious experience. Pleasing natural color
palettes and soothing textures provide true relaxation.
*Source: Element Market Research, Inc., Choice Hotels International Comfort Inn Design Test, January 2010. Design test found that respondents would be more likely
to stay at a Comfort Inn with the Truly Yours design than the current design and gave the Truly Yours design high ratings (top-three box scores) on the brand positioning
attributes. Element Market Research, Inc. is a provider of primary market research to companies nationwide to help improve products, services, and processes by
providing information, consultation, and strategic direction.
**Source: Element Market Research, Inc., Choice Hotels International Comfort Inn Design Test, January 2010. Respondents indicated that they would be likely to stay
at a Comfort Inn with the Truly Yours design (75%) than the current design (40%) and to give the Truly Yours design high ratings (top-three box scores) on the brand
positioning attributes.
***Source: Element Market Research, Inc., Choice Hotels International Comfort Inn Design Test, January 2010. Design test found that respondents expect to pay an
average nightly rate of $93 for the Truly Yours design vs. $77 for the current design.
****Source: Millward Brown Advertising Tracking Study 2010. Millward Brown is a global marketing research firm specializing in advertising, marketing communications
and brand equity research. According to the study, the Comfort Inn brand enjoys 99% unaided brand awareness.
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COMFORT INN
Relax
The new wELCOME EXPERIENCE.
Relaxation at first sight.
• Contemporary lobby with warm decorative lighting and
plush furnishings
• Spacious seating areas for relaxing, working or gathering
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5
COMFORT INN
Relax
Lobby Amenities
• Elegant signature welcome wall behind the centrally
located front desk with votive-like lighting
• The fireplace provides warmth and promotes social
gathering and conversations
• Complimentary high-speed internet connection
throughout hotel
• Signature map offers an artistic sense of place
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7
COMFORT INN
Restore
Our New Rooms Are Private
Sanctuaries Of Calm.
• Soothing materials, textures and colors
• Spa-like upscale bath design
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9
COMFORT INN
Restore
KING ROOM
DOUBLE QUEEN ROOM
KING SUITE
Guestroom Amenities
• Inviting new bedding package
• Complimentary in-room high-speed internet access
• Signature artwork
• 32” flat panel high definition TV
• King suite offers pull out sofa bed, microwave and
refrigerator
• King room features full size walk-in showers
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11
COMFORT INN
Renew
Fresh energy served daily
in our new breakfast area.
• Natural light and bright, invigorating colors create
a memorable breakfast experience
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13
COMFORT INN
Renew
• Breakfast area makes serving hot breakfast to
guests easy and efficient
• Flexible seating and ample counter space
• Fitness center conveniently located for guest
• Meeting room conveniently connected to breakfast
area for dual purpose and easy conversion
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15
COMFORT INN
PUBLIC SPACE
The public space is a warm greeting for our guests, but that feeling is only the beginning. Look
closer and you’ll find features that marry form with function, and meet the needs of a modern
hotel operator. The meeting room opens to the breakfast area to create overflow breakfast
seating or meeting space. Location of the sales office helps you do business with your biggest
clients. Back-of-house areas were arranged by developers to smooth the flow of daily operators.
Working areas are arranged to minimize guest impact and ample storage space is provided..
As guests enjoy the welcoming look and feel, you’ll enjoy a new level of functional efficiency.
16
17
87 Room–3 Story End Loaded with Outdoor Pool
COMFORT INN
PUBLIC SPACE (NSF)
Total (sf)
Function
Lobby
Lobby Seating
Business Lounge
Meeting Room
1131
619
179
346
Food & Beverage
Breakfast Room
144
Recreation
Fitness Room
473
Public Circulation
Vestibule
Public Relations
Public Corridor
113
192
654
Total Public Space
3,851
GUESTROOMS (NSF)
King
Double Queen
King Suite Wide
King Suite
Acc. Roll-in King
Acc. King Suite
Acc. Double Queen
Rooms Unit Area
Total (sf)
25%
48%
5%
16%
1%
2%
2%
22
42
4
14
1
2
2
282
318
496
355
318
457
355
6,204
13,356
1,984
4,970
318
914
710
Total Guestrooms
87
327
28,456
Per Floor
Total (sf)
Elevator Lobby
Stairs
2
Elevators
1
Cart Storage
Guest Laundry
Ice Room (First Floor)
Vending (Upper Floor)
Guestroom Corridors
337
924
43
135
51
145
3,811
Total Guestroom Support
5,446
GUESTROOM SUPPORT (NSF)
BACK OF HOUSE (NSF)
Total (sf)
Administration
Reception
Work Room
Office
Work Room Closet
Director of Sales Office
128
255
109
56
125
Employee
Employee Restroom
Employee Break Room
97
249
Laundry & Linen Storage
Main Laundry
Linen Storage
Laundry Storage
Housekeeping Room (Upper Floors)
605
147
125
236
Food Service
Food Preparation
144
Miscellaneous Service
General Storage
Meeting Room Storage
Storage Room (Upper Floors)
Storage Room (Central to All Floors)
Mechanical Room
Electrical Room
Electrical/Tel. Data (Upper Floors)
PBX Room
Elevator Equipment
0
81
226
472
234
97
97
64
46
Total Back-of-House
PROGRAM AREA SUMMARY
Total (sf)
Total Guestroom
Total Guestroom Support
Total Public Space
Total Back-of-House
28,456
5,446
3,851
3,593
Total Net Building Area
Walls and Shafts/Total Estimated
9.70%
41,346
4,443
Total Gross Building Area
Total SF per Room
45,789
526
DEVELOPED SITE SUMMARY Total (sf)
Building Coverage
Paved Areas (Parking, Walks, Desks, etc).
Net Landscape Area
15,320
38,642
20,468
Total Developed Site Area
74,430
1.71
AC.
3,593
3 Story Outdoor Pool
87 Room, 45,106 GSF
Site Statistics
18
Building Footprint:
15,320 SF
Total Acres:
1.70 Acres
Total Parking:
Standard Spaces:
Accessible Spaces:
87 Spaces
83 Spaces
4 Spaces
19
82 Room–3 Story End Loaded with Indoor Pool
COMFORT INN
PUBLIC SPACE (NSF)
Total (sf)
Function
Lobby
Lobby Seating
Business Lounge
Meeting Room
1131
619
179
346
Food & Beverage
Breakfast Room
144
Recreation
Fitness Room
Indoor Pool
Fitness Vestibule
Pool Mechanical
Pool Storage
547
1186
56
195
120
Public Circulation
Vestibule
Public Relations
Public Corridor
113
192
654
Total Public Space
5,482
GUESTROOMS (NSF)
King
Double Queen
King Suite Wide
King Suite
Acc. Roll-in King
Acc. King Suite
Acc. Double Queen
Rooms Unit Area
Total (sf)
27%
45%
5%
17%
1%
2%
2%
22
37
4
14
1
2
2
282
318
496
355
318
457
355
6,204
11,766
1,984
4,970
318
914
710
Total Guestrooms
82
328
26,866
Per Floor
Total (sf)
Elevator Lobby
Stairs
2
Elevators
1
Cart Storage
Guest Laundry
Ice Room (First Floor)
Vending (Upper Floor)
Guestroom Corridors
337
924
218
43
135
51
145
3,671
Total Guestroom Support
5,524
GUESTROOM SUPPORT (NSF)
BACK OF HOUSE (NSF)
Total (sf)
Administration
Reception
Work Room
Office
Work Room Closet
Director of Sales Office
128
255
109
56
125
Employee
Employee Restroom
Employee Break Room
97
249
Laundry & Linen Storage
Main Laundry
Linen Storage
Laundry Storage
Housekeeping Room (Upper Floors)
605
147
125
236
Food Service
Food Preparation
144
Miscellaneous Service
General Storage
Meeting Room Storage
Storage Room (Upper Floors)
Mechanical Room
Electrical Room
Electrical/Tel. Data (Upper Floors)
PBX Room
Elevator Equipment
0
81
226
234
97
97
64
46
Total Back-of-House
PROGRAM AREA SUMMARY
Total (sf)
Total Guestroom
Total Guestroom Support
Total Public Space
Total Back-of-House
26,866
5,524
5,482
3,121
Total Net Building Area
Walls and Shafts/Total Estimated
9.12%
40,993
4,113
Total Gross Building Area
Total SF per Room
45,106
550
DEVELOPED SITE SUMMARY Total (sf)
Building Coverage
Paved Areas (Parking, Walks, Desks, etc).
Net Landscape Area
15,086
33,932
18,943
Total Developed Site Area
67,961
1.56
AC.
3,121
3 Story Indoor Pool
82 Room, 45,106 GSF
Site Statistics
20
Building Footprint:
15,086 SF
Total Acres:
1.56 Acres
Total Parking:
Standard Spaces:
Accessible Spaces:
82 Spaces
78 Spaces
4 Spaces
21
COMFORT INN
22
3 Story End Loaded with Outdoor Pool
3 Story End Loaded with Indoor Pool
87 ROOM
82 ROOM
Floor 1
Floor 1
23
3 Story End Loaded (Indoor and Outdoor Pools)
COMFORT INN
24
82 & 87 ROOM
82 & 87 ROOM
Floor 2
Floor 3
25
87 Room–3 Story Center Loaded with Outdoor Pool
COMFORT INN
PUBLIC SPACE (NSF)
Total (sf)
Function
Lobby
Lobby Seating
Business Lounge
Meeting Room
1131
619
179
346
Food & Beverage
Breakfast Room
144
Recreation
Fitness Room
473
Public Circulation
Vestibule
Public Relations
Public Corridor
113
192
654
Total Public Space
3,851
GUESTROOMS (NSF)
King
Double Queen
King Suite Wide
King Suite
Acc. Roll-in King
Acc. King Suite
Acc. Double Queen
Rooms Unit Area
Total (sf)
25%
48%
5%
16%
1%
2%
2%
22
42
4
14
1
2
2
282
318
496
355
318
457
355
6,204
13,356
1,984
4,970
318
914
710
Total Guestrooms
87
327
28,456
Per Floor
Total (sf)
Elevator Lobby
Stairs
2
Elevators
1
Cart Storage
Guest Laundry
Ice Room (First Floor)
Vending (Upper Floor)
Guestroom Corridors
337
924
43
135
51
145
3,811
Total Guestroom Support
5,446
GUESTROOM SUPPORT (NSF)
BACK OF HOUSE (NSF)
Total (sf)
Administration
Reception
Work Room
Office
Work Room Closet
Director of Sales Office
128
255
109
56
125
Employee
Employee Restroom
Employee Break Room
97
249
Laundry & Linen Storage
Main Laundry
Linen Storage
Laundry Storage
Housekeeping Room (Upper Floors)
605
147
125
236
Food Service
Food Preparation
144
Miscellaneous Service
General Storage
Meeting Room Storage
Storage Room (Upper Floors)
Storage (Central to All Floors)
Mechanical Room
Electrical Room
Electrical/Tel. Data (Upper Floors)
PBX Room
Elevator Equipment
0
81
226
472
234
97
97
64
45
Total Back-of-House
PROGRAM AREA SUMMARY
Total (sf)
Total Guestroom
Total Guestroom Support
Total Public Space
Total Back-of-House
28,456
5,446
3,851
3,593
Total Net Building Area
Walls and Shafts/Total Estimated
9.70%
41,346
4,443
Total Gross Building Area
Total SF per Room
45,789
526
DEVELOPED SITE SUMMARY Total (sf)
Building Coverage
Paved Areas (Parking, Walks, Desks, etc).
Net Landscape Area
15,320
38,642
20,468
Total Developed Site Area
74,430
1.71
AC.
3,593
3 Story Outdoor Pool
87 Room, 45,789 GSF
Site Statistics
Building Footprint:
15,320 SF
Total Acres:
1.71 Acres
Total Parking:
Standard Spaces:
Accessible Spaces:
26
87 Spaces
83 Spaces
4 Spaces
27
3 Story Center Loaded with Outdoor Pool
COMFORT INN
87 ROOM
Floor 1
28
FloorS 2 & 3
29
89 Room–4 Story End Loaded with Outdoor Pool
COMFORT INN
PUBLIC SPACE (NSF)
Total (sf)
Function
Lobby
Lobby Seating
Business Lounge
Meeting Room
1128
508
179
311
Food & Beverage
Breakfast Room
144
Recreation
Fitness Room
492
Public Circulation
Vestibule
Public Relations
Public Corridor
113
192
654
Total Public Space
3,721
GUESTROOMS (NSF)
King
Double Queen
King Suite Wide
King Suite
Acc. Roll-in King
Acc. King Suite
Acc. Double Queen
Rooms Unit Area
Total (sf)
25%
47%
7%
16%
1%
2%
2%
22
42
6
14
1
2
2
282
318
496
355
318
457
355
6,204
13,356
2,976
4,970
318
914
710
Total Guestrooms
89
331
29,448
Per Floor
Total (sf)
Elevator Lobby
Stairs
2
Elevators
1
Cart Storage
Guest Laundry
Ice Room (First Floor)
Vending (Upper Floor)
Guestroom Corridors
452
1,240
290
43
135
51
217
3,872
Total Guestroom Support
6,300
GUESTROOM SUPPORT (NSF)
BACK OF HOUSE (NSF)
Total (sf)
Administration
Reception
Work Room
Office
Work Room Closet
Director of Sales Office
128
255
109
56
125
Employee
Employee Restroom
Employee Break Room
97
249
Laundry & Linen Storage
Main Laundry
Linen Storage
Laundry Storage
Housekeeping Room (Upper Floors)
605
147
125
355
Food Service
Food Preparation
144
Miscellaneous Service
General Storage
Meeting Room Storage
Storage Room (Upper Floors)
Mechanical Room
Electrical Room
Electrical/Tel. Data (Upper Floors)
PBX Room
Elevator Equipment
0
81
339
234
97
147
64
46
Total Back-of-House
PROGRAM AREA SUMMARY
Total (sf)
Total Guestroom
Total Guestroom Support
Total Public Space
Total Back-of-House
29,448
6,300
3,721
3,403
Total Net Building Area
Walls and Shafts/Total Estimated
9.68%
42,872
4,595
Total Gross Building Area
Total SF per Room
47,467
533
DEVELOPED SITE SUMMARY Total (sf)
Building Coverage
Paved Areas (Parking, Walks, Desks, etc).
Net Landscape Area
11,930
39,539
18,183
Total Developed Site Area
69,652
1.60
AC.
3,403
4 Story Outdoor Pool
89 Room, 47,467 GSF
Site Statistics
Building Footprint:
30
11,930 SF
Total Acres:
1.60 Acres
Total Parking:
Standard Spaces:
Accessible Spaces:
89 Spaces
85 Spaces
4 Spaces
31
4 Story End Loaded with Outdoor Pool
COMFORT INN
89 ROOM
Floor 1
32
FloorS 2, 3 & 4
33
COMFORT INN
3 Story Center Loaded with Outdoor Pool
ELEVATION
SANDALWOOD
FEATURES
• Warm and elegant facade
• Combination of brick and stone conveys a timeless and upscale feel to the exterior
• Complex blend of earthy colors and patterns ground the building within its natural surrounding
• Roofline is adaptable to a variety of roofing applications
• Extensive use of glazing enhances the indoor-outdoor connection
• Specialty lighting adds a sense of sophistication
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3 Story End Loaded with Outdoor Pool
COMFORT INN
ELEVATION
SANDALWOOD
ALTERNATE COLOR OPTIONS
ALPINE
SOLEIL
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37
COMFORT INN
NOTES:
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