bring nature in your home

bring nature
in your home
pure succulents
OUTSTANDING SUCCULENTS
STARTED AS A HOBBY IN 1974 BY HANS AMMERLAAN
ZERO CO2 EMISSION
ZERO GAS
CONSUMPTION
OFFICIALLY FOUNDED IN JULY 1987
WORLDWIDE PLANT HUNTING
CONTINUOUSLY INNOVATING
PURE QUALITY
ZERO WATER, FERTILIZER AND PESTICIDE WASTE
AUTOMATED LOGISTICS
THE NEXT LEVEL
IN SUCCULENTS
CUSTOMERS ALL OVER EUROPE
Aloe pillansii
(South-Afrika, Richtersveld)
NICE TO MEET YOU
managing director
office assistant
Hans Ammerlaan
Karin Ammerlaan
quality manager
general manager
Pieter Dijkshoorn
Sander Heeneman
grower
accountant
Tristen Groen
Ilse Kellevink
sales manager
Rob Welles
account manager
Gertjan van den Burg
5
pearls
shines like a pearl
Echeveria
Echeveria
Echeveria
agavoides
colorata
chihuahuaensis
P
Echeveria
Echeveria
Echeveria
‘Green Pearl’
‘Perle von Nurnberg’
pulvinata ‘Frosty’
P
P
Echeveria
Echeveria
Echeveria
pulidonis
‘Purple Pearl’
setosa
Echeveria
Pachyveria
Dudleya
lilacina
scheideckeri
britonii
= variety is protected by Plant Variety Rights
7
P
P
Aloe
Aloe
Aloe
aristata
aristata ‘Magic’
mitriformis
Aloe
Aloe
Aloe
peglerae
reitzii
aculeata
Aloe
Aloe
squarrosa
variegata ‘Magic’
= variety is protected by Plant Variety Rights
9
P
Astroloba
Gasteria
Haworthia
spiralis
Flow
cooperii
Haworthia
Haworthia
Haworthia
cymbiformis mirabilis
limifolia
planifolia
P
Aloe
Pachyphytum
rauhii ´Snow Flake´
oviferum
= variety is protected by Plant Variety Rights
11
GROW YOUR OWN TREE
P
P
Crassula
Crassula
Crassula
arborescens
undilatifolia ‘Magic’
‘Magical Tree’
Crassula
Crassula
Crassula
‘Convoluta’
‘Hobbit’
‘Giant Hobbit’
P
P
P
Crassula
Crassula
Crassula
‘Minor’
‘Minova Magic’
‘Sunset Magic’
= variety is protected by Plant Variety Rights
13
MIXES
sensation mix
Blue
sensation mix
Green
sensation mix
White
sensation mix
Summer
Also available with labels
BRANDS
pure succulents
pearls
15
STANDARD LABELS
pearls
Shines like a
pearl
Echeveria
•
•
•
•
From Mexico
Range of colors
Indoor and outdoor
Enjoy this beauty
35°C
5°C
ZERO
GAS
ZERO
CO2
puresucculents.com
Haworthia | Aloe
•
•
•
•
From South Africa
Different shapes
Indoor and outdoor
Enjoy this survivor
35°C
5°C
ZERO
GAS
ZERO
CO2
puresucculents.com
GROW YOUR OWN
TREE
Crassula
•
•
•
•
From South Africa
Different shapes
Indoor and outdoor
Enjoy this desert tree
puresucculents.com
35°C
5°C
ZERO
GAS
ZERO
CO2
SPECIAL LABELS
ICE CRYSTALS
ICE CRYSTALS
Echeveria pulvinata
‘Frosty’
• From Mexico
• Indoor and outdoor
• Enjoy this beauty
35°C
5°C
ZERO
GAS
ZERO
CO2
puresucculents.com
MONEY TREE
Crassula ovata
‘Magical Tree’
•
•
•
•
35°C
5°C
Brings you happiness
Makes you rich
Indoor and outdoor
Enjoy this MONEY TREE
ZERO
GAS
ZERO
CO2
puresucculents.com
Special occasion
To:
From:
...................................................................................................
35°C
5°C
ZERO
GAS
ZERO
CO2
puresucculents.com
Create your own custom made label
17
GREAT TO GIVE
WONDERFUL TO GET
� OVATA GIFTBOX �
This giftbox is based on the Circle of Life
principle. During life several keywords are of high
importance: passion, nature, food, future, luck,
care and health. All these words are combined in
this giftbox, making it a wonderful present. This
Giftbox is an idea by Ovata, based on needs and
wishes among European consumers.
BOX �
� SPACIOUS
BIGGER PLANTS!
� REGULAR 12 CM SIZE PLANT
XXL GIFTBOX 12 CM SIZE PLANT �
EASY...
to enjoy
to be trendy
to love
to care for
Succulents have never been this trendy!
A Succulent creates a unique atmosphere in any living room while it hardly
needs care. An Ovata Succulent is a long lasting fighter, well-known for
it’s strong quality. The T&S sleeve is an idea by Ovata, based on needs and
wishes among consumers around the world. The plants are produced
environmentally friendly and meet all MPS requirements.
19
ADDED VALUE
Bombay
Manhattan
Toledo
Tanzania
Woody
Rio
21
INDEX 2015
About Ovata . . . . . . . . . . . . . . . . . . . . . . . . . . 02
Nice to meet you. . . . . . . . . . . . . . . . . . . . . . . 04
ROCKS Ø12
Aloe aristata. . . . . . . . . . . . . . . . . . . . . . . . . . . 09
Aloe aristata ‘Magic’
P
. . . . . . . . . . . . . . . . . . 09
Aloe mitriformis. . . . . . . . . . . . . . . . . . . . . . . . . 09
PEARLS Ø12
Echeveria agavoides. . . . . . . . . . . . . . . . . . . . 07
Aloe peglerae . . . . . . . . . . . . . . . . . . . . . . . . . 09
Echeveria colorata. . . . . . . . . . . . . . . . . . . . . . 07
Aloe reitzii . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 09
Echeveria chihuahuaensis . . . . . . . . . . . . . . . 07
Aloe aculeata . . . . . . . . . . . . . . . . . . . . . . . . . 09
Echeveria ‘Green Pearl’
Aloe squarrosa. . . . . . . . . . . . . . . . . . . . . . . . . 09
P
. . . . . . . . . . . . . . . . 07
Echeveria ‘Perle von Nurnberg’. . . . . . . . . . . . 07
Aloe variegata ‘Magic’. . . . . . . . . . . . . . . . . . . 09
Echeveria pulvinata ‘Frosty’. . . . . . . . . . . . . . . 07
Astroloba spiralis . . . . . . . . . . . . . . . . . . . . . . . 09
Echeveria pulidonis . . . . . . . . . . . . . . . . . . . . . 07
Gasteria flow P. . . . . . . . . . . . . . . . . . . . . . . . . 11
Echeveria ‘Purple Pearl’
. . . . . . . . . . . . . . . . 07
Haworthia cooperii. . . . . . . . . . . . . . . . . . . . . 11
Echeveria setosa . . . . . . . . . . . . . . . . . . . . . . . 07
Haworthia cymbiformis mirabilis. . . . . . . . . . . 11
Echeveria lilacina. . . . . . . . . . . . . . . . . . . . . . . 07
Haworthia limifolia . . . . . . . . . . . . . . . . . . . . . . 11
Pachyveria scheideckeri . . . . . . . . . . . . . . . . . 07
Haworthia planifolia. . . . . . . . . . . . . . . . . . . . . 11
P
Dudleya brittonii. . . . . . . . . . . . . . . . . . . . . . . . 07
Aloe rauhii ‘Snow Flake’. . . . . . . . . . . . . . . . . . 11
Pachyphytum oviferum . . . . . . . . . . . . . . . . . . 11
P
= variety is protected by Plant Variety Rights
Ovata Head Office
(Bleiswijk, The Netherlands)
BRANDS
WOODS Ø12
Crassula arborescens . . . . . . . . . . . . . . . . . . . 13
pure succulents. . . . . . . . . . . . . . . . . . . . . . . . 15
. . . . . . . . . . . 13
pearls . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 + 15
. . . . . . . . . . 13
ROCKS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 + 15
Crassula ovata ‘Convoluta’. . . . . . . . . . . . . . . 13
WOODS. . . . . . . . . . . . . . . . . . . . . . . . . . . 12 + 15
Crassula undilatifolia ‘Magic’
P
Crassula ovata ‘Magical Tree’
P
Crassula ovata ‘Hobbit’. . . . . . . . . . . . . . . . . . 13
Crassula ovata ‘Giant Hobbit’. . . . . . . . . . . . . 13
LABELS
Crassula ovata ‘Minor’. . . . . . . . . . . . . . . . . . . 13
Standard labels . . . . . . . . . . . . . . . . . . . . . . . . 16
Crassula ovata ‘Minova Magic’
Special labels. . . . . . . . . . . . . . . . . . . . . . . . . . 17
Crassula ovata ‘Sunset Magic’
P
P
. . . . . . . . . 13
. . . . . . . . . . 13
PACKAGING
MIXES
Giftbox. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
Blue Sensation Mix. . . . . . . . . . . . . . . . . . . . . . 14
T&S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
Green Sensation Mix. . . . . . . . . . . . . . . . . . . . 14
White Sensation Mix. . . . . . . . . . . . . . . . . . . . . 14
ADDED VALUE
Summer Sensation Mix . . . . . . . . . . . . . . . . . . 14
Bombay. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Manhattan. . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Toledo. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Tanzania. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
Woody . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
Rio. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
23
Echeveria colorata
(Mexico, Oaxaca de Juárez)
Ovata BV
Hoefweg 152
NL-2665 LD Bleiswijk
The Netherlands
T +31 (0)10 - 5241088
F +31 (0)10 - 5241080
website www.ovata.nl
email [email protected]