FADEN MEDIA

FADEN MEDIA
What Marketers Dream Of
‫شركة وكالة فادن للدعاية و اإلعالن‬
Faden Advertising Agency Co.
Our Clients
Company background
FADEN trading group founded and
established in Saudi Arabia in 1976 with
its head office located in Riyadh, since its
findings FADEN had successfully
established different business lines, one
of these is FADEN media group.
Faden media group has two companies:
• Faden Advertising
• Giant LED screen (Jeddah)
•In-Mall Mupis
•Faden Below The Line
•In-Mall Stands
•Im-Mall Branding
Faden owns all media spots in the above
mentioned mediums and offers a
customized media mixes based on our
clients’ requirements.
FADEN LED Screen
FADEN LED Screen is located at King Abdul Aziz Road
opposite of Saudi Airlines main office in Jeddah and it is
the biggest LED screen in the world. the north and south
facade is composed of 6,000 square meters and the west
facade is composed of 4,000 square meters with a total of
10,000 square meters.
FADEN LED Screen can entice consumers with timely,
relevant messaging that is continually updated and fresh.
Digital outdoor advertising using Larger LED screen
represent an exciting and new digital media capable of
rallying around bold images and full motion digital ad. Our
larger LED screen is cutting edge of digital media
advertising – offering eye-catching, full motion
commercials and information when shoppers are in the
buying mindset. And our larger LED screen entertains,
informs and persuades a captive audience as they shuttle
to and from work.
King Abdulaziz Road is one of the highly traffic streets in
Jeddah with an average of 255,000 vehicles per day. Due
to the huge Ad visibility on 10,000 sqm, Ad will be viewed
from all Jeddah main streets.
LED Screen Rate Card
Standard Campaign Rate North and South Facades
Spot Duration
15 sec.
Shown
Every
2.5 min
Frequency in 2 weeks
AD Size
Gross Cost
10,752
6,000 sqm
480,000SR.
Operation Cost and Fees 15,000 SR.
North Facade
South Facade
LED Screen Rate Card
Mega Campaign Rate North, South and West Facades
Spot Duration
15 sec.
Shown
Every
2.5 min
Operation Cost and Fees 25,000 SR.
Frequency in 2 weeks
AD Size
Gross Cost
16,128
10,000 sqm
800,000SR.
LED Screen Specifications
Video Format
Pixel Dimension
LED Screen Size
Description
30 - 50 fps. AVI
394 w x 1005 h
~ 35 x 88 mm
North and South Facade
30 - 50 fps. AVI
( 2 x 382 ) w x 763 h
~ 62 x 67 mm
West Facade
Logo, Clips, Illustration must be on CD open layered with high resolution. The file extension can be .PSD or .AI/EPS for PC.
Materials must be supplied 1 week before the starte of the campaign.
Why In-Mall?
Importance of Malls in KSA
• Shopping malls are an increasingly
important segment of the Saudi retail
sector.
• Over half the Saudi Adult population
visits a mall every fortnight in the main
3 cities.
• Average People visiting Malls in
Jeddah and Riyadh around 250,000
per city daily during weekdays and
400,000 during weekends *
• Number increases by around 50%-70% during End of Shaban
and the holly month of Ramadan
FADEN In-Mall Mupi
FADEN in-mall mupi’s are located in the majority of malls
of the kingdom main and rural cities (Riyadh, Jeddah,
Dammam, Khobar, Madinah, Qassim, Ehsaa, Jubail,
Yanbu, & Makkah).
FADEN become the biggest in-mall mupi network in the
Kingdom after getting the exclusivity in the biggest group
of malls like Arabian Markets (Al Hokair) , Kinan Group
(Savola), Al Othaim, Sawary Group, & Al Raya Group.
FADEN in-mall mupi’s are so attractive and very effective
as an advertising medium that not only entice
consumers in thier point of buying products but also
inform them in so many ways through simple text and
messages. Its very static where indeed consumers could
feel and right thoroughly gives them idea of what the
advertisement is trying say.
FMCG
Education
Resturant
Financial
Furniture
Multimedia
Tourism
Electronics
Telecom
Medical
Fashion
Central Region Coverage
Riyadh:
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
Name of Mall
Kingdom Mall
Faisaliah Mall
Riyadh Gallery
Sahara Plaza
Sahara Mall
Khurais Plaza
Salam Mall
Othaim Mall
Othaim Mall
Othaim Mall
Al Azizia Mall
Al Remal Center
Al Takhasousi
City Center
Flamingo Mall
Doof Plaza
Sultana Mall
Euromache
Euromache
Lulu
Class
VIP-A+
A+
A+
A+
A+
A+
A+
A+
A+
B
B+
A
B
B
B
B+
B+
B+
B+
B+
Location
General Olaya St.
General Olaya St.
General Olaya St.
King Abdullah Rd.
Weekly Visitors
200,000
175,000
190,000
130,000
King Abdulaziz Rd.
Khurais St.
North Ring Rd.
Rabwa
Khurais St.
Swede St.
King Fahad St.
Exit 15
Al Takhasousi St.
Batha St.Cross Wazzer St.
Souwaydi St.
Um Al Hamam
Al Badiaa
Takhasousi Rd.
Euromache –Al Dereah
85,000
140,000
150,000
100,000
90,000
120,000
160,000
150,000
120,000
130,000
110,000
56,000
55,000
90,000
8,000
Location
King Abdullah Rd.
Othman Bin Affan St.
Weekly Visitors
175,000
140,00
Status
Exclusive
Exclusive
Exclusive
Exclusive
Exclusive
Exclusive
Exclusive
Exclusive
Exclusive
Exclusive
Exclusive
Exclusive
Exclusive
Exclusive
Faces
40
210
88
50
55
190
270
170
150
120
132
160
16
40
40
16
24
56
20
40
Qassim:
1
2
Name of Mall
Al Nakheel Plaza
Othaim Mall
Class
A
A+
Status
Exclusive
Exclusive
Faces
64
50
Western Region Coverage
Jeddah:
1
2
Name of Mall
Mall of Arabia
Red Sea Mall
Class
A+
A+
Location
Madinah Airport Rd.
King Rd.
Weekly Visitors
240,000
240,000
Status
Exclusive
Faces
206
188
3
Aziz Mall
A+
Prince Majed Rd.
190,000
Exclusive
200
4
Tahlia Mall
A+
Al Tahlia St.
110,000
Exclusive
140
5
Al- Sirafi Mall
A+
Al Tahlia St.
125,000
6
Le Mall
A+
Al Tahlia St.
50,000
Exclusive
18
7
Al-Jamaa Mall
B+
Al Jamaa St.
150,000
Exclusive
160
8
Roushana Mall
A+
Al Tahlia St.
80,000
Exclusive
140
9
Roushan Mall
A+
King Rd.
140,000
Exclusive
160
10
Haifa Mall
A
Palestin Madina St.
110,000
Exclusive
40
11
12
13
14
15
Najjar Mall
N2 Mall
Soulaimania Mall
Ice Land
Sawary Landmark
B
B
B+
B+
B
Al Darrajah Circle
Rawda St.
King Abdullah Rd.
Prince Sultan St.
King Rd
80,000
90,000
140,000
110,000
90,000
Exclusive
Exclusive
Exclusive
Exclusive
48
22
180
30
30
16
Sawary Mall
B
King Rd.
120,000
Exclusive
20
17
Sari Mall
B
Sari St.
80,000
Exclusive
40
18
19
Star Avenue
Flamingo
A
A
Kings Road
Prince Majed St.
180,000
140,000
Exclusive
Exclusive
80
60
80
Western Region Coverage
20
21
Name of Mall
Basateen Mall
Al Raya Market 1
Class
A+
B
Location
Al Tahlia St.
Prince Majed St.
Weekly Visitors
190,000
60,000
Status
Exclusive
Exclusive
Faces
24
30
22
Al Raya Market 2
B
Sari St. near Maktabah Center
55,000
Exclusive
42
23
Al Raya Market 3
B+
Sari St.
70,000
Exclusive
42
24
Al Raya Market 4
B
Palestin St.
75,000
Exclusive
24
25
Al Raya Market 5
B
Prince Fahed St. Bawadi Dist.
55,000
Exclusive
24
26
Al Raya Market 6
B
Old Makkah Rd.-Kilo 14
50,000
Exclusive
30
27
Al Raya Market 7
B+
Herra St.
70,000
Exclusive
48
Madinah:
1
2
Name of Mall
Aliyat Mall
Al Noor Mall
Class
A+
A+
Location
Aliyat Area
South Ring Rd.
Weekly Visitors
210,000
225,000
Status
Exclusive
Exclusive
Faces
100
104
Class
A
Location
Makkah
Weekly Visitors
170,000
Status
Exclusive
Faces
50
Class
A
Location
Yanbu
Weekly Visitors
150,000
Status
Exclusive
Faces
40
Makkah:
1
Name of Mall
Makkah Mall
Yanbu:
1
Name of Mall
Al Dana Mall
Eastern Region Coverage
Dammam & Khobar:
Name of Mall
Class
Location
Weekly Visitors
Status
Faces
1
Al Rashid Mall 1
A+
Al Dhahran St.
240,000
64
2
Al Rashid Mall 2
A+
Al Dhahran St.
240,000
16
3
Al Dhahran Mall
A+
Al Dhahran St.
225,000
4
Othaim Mall
A+
Dammam Fouad Area
90,000
5
Al Issa Mall
B
Al Dhahran St.
60,000
Exclusive
20
6
Al Rahmania Mall
B
Al Dhahran St.
45,000
Exclusive
20
7
Al Waha Mall
B
Prince Mohammed St.
90,000
Exclusive
40
8
Al Awal Plaza
A+
1st St.
85,000
Exclusive
18
9
Al Qatif Mall
A+
Al Qatif City
90,000
Exclusive
40
10
Lulu
A
Khobar
Exclusive
262
40
40
Ehsaa:
1
2
Name of Mall
Othaim Mall
Al-Ehsaa Mall
Class
A+
A
Location
Al Ehsaa
Al-Ehsaa
Weekly Visitors
70,000
70,000
Status
Exclusive
Exclusive
Faces
90
50
Class
A
Location
Al Jubail
Weekly Visitors
80,000
Status
Exclusive
Faces
16
Jubail:
1
Name of Mall
Howailat Mall
In-Mall Rate Card
Circuit
Duration
Gross Cost
40 faces
2 weeks
50,000 SR.
Production Cost per Circuit 3,000 SR.
Type
Dimension
Floor Mupi
70cm x 153cm
Hanging Mupi
70cm x 120cm
Material must be supplied on a CD in open layered file.
Adobe Photoshop or Adobe Illustrator with color proof.
It must be deliver 1 week prior to campaign starting date.
In-Mall Branding & Promotion
Elevators
Pillars
Arches
Escalator
Sliding Doors
Glass Gate
Banners
Big Banners
Small Banners
2x6 m
1x3 m
Food Court
Tables
Promotion
Floor
Stickers
Washroom
Our Malls
Centeral Region
Western Region
Eastern Region
Salam Mall
Arab Mall
Dahran Mall
Khurais Mall
Aziz Mall
Rashid Mall
Sahara Plaza
Haifa Mall
Ehsaa Mall
Azizia Mall
Jamaa Mall
Hawilat Mall
Rimal Center
Roshan Mall
Dana Mall
Nakheel Mall
Stars Avenue Mall
Alshate Mall
Kingdom Center
Red Sea Mall
Faisaliah Mall
Makkah Mall
Alnoor Mall
Aliya Mall
‫شركة وكالة ف ادن للدعاية و اإلعالن‬
Faden Advertising Agency Co.
Safwah building, Soulimania St. Riyadh KSA
T +966 1 2884609F +966 1 288 4609 ext. 115
www.fadenmedia.com