Seadog Newsletter 1

3 November 2015
SEADOG
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More shares available
Taster Films
New Partners, Fresh
The Next Step
With high demand and new
So what are the taster films,
Projects
What are the immediate plans
projects, the equity available
and where will they be pitched?
Partner organisations and a
for the company, and when do
description of our new projects.
you get to meet us?
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has increased.
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WELCOME TO SEADOG PRODUCTIONS
We’ve been absolutely delighted with the support we’ve received to
date, and of course the fact that we’ve hit our equity target so early.
We’re energised and inspired that we now have a shareholder
community, and thought we’d take this opportunity to let you know
of our immediate plans for the company.
If you are receiving this newsletter you have either already invested, or expressed
an interest in doing so. If you have seen fit to invest your money in Seadog, it’s a
responsibility that we feel very keenly. It is therefore incumbent on us to keep you our investors, both actual and potential - fully informed as to developments and
activities within the company.
With that philosophy firmly to the fore we are sending out this newsletter. We
already have a number of developments to pass on - this being our first real
opportunity to go into more detail about the next twelve months or so.
This newsletter describes, in essence, how your
investment will be utilised as Seadog continues to
grow and develop over the next few years.
It’s also a chance to say welcome - you are part of a
dynamic company, with an enviable track record,
and extraordinary potential.
Seadog has been a trading
style within Monty Halls Ltd
since 2009, operating mainly
as a specialist dive contractor
for underwater filming.
Seadog has been involved in
productions for the BBC,
Channel 5, and the Discovery
Channel. Latterly the company
also provided aerial filming
support for the Discovery
series Lost Worlds, filmed in
Guyana and Borneo in 2014.
This year Seadog provided all
of the marine logistical
support for a 1,000km Land
Rover expedition in South
Africa, resulting in a one off
documentary to be screened
later this year.
The equity raised will be used
to upgrade Seadog to a full
scale production company,
creating new commercial and
media opportunities.
Seadog Productions ltd • Dartmouth • Devon, UK • [email protected]
3 November 2015
S EA D O G P RO D UC TIO N S - M O RE S H A RES M A D E A V A ILA B LE
Why Increase the Equity Available?
Seadog has been presented with several new projects
recently, one of which in particular has extraordinary
commercial potential. Although the equity already raised puts
the company in a strong position, to fully explore and develop
some of these new concepts will require a dedicated team. As
such, much of the new equity will go towards a fully staffed and
resourced R&D facility within the company.
Does this dilute previous investments?
The way the equity is structured has no impact at all on
previous investments. The new equity target of £500,000 will
come out of existing shares - and in fact will decrease Monty
Hall’s own share holding within Seadog although not to the
point that effects the day to day running of the company.
Investors and current shareholders will note the equity
percentage increase on the Crowd Cube site as more shares are
purchased - this is a reassuring sign that your share value
remains undiluted.
Might there be another round of equity?
It’s a possibility, but only if the company is expanding very
rapidly and we need more resources to meet demand very
quickly. As we are a production company this would be unusual,
as equipment gets hired in as a rule once a commission is
secured for a series or a film. At this stage there is no second
round of equity planned.
A “Critical Mass” Moment
Many companies speak of “Critical Mass” moments in their
development, when all the right contacts and market forces
combine to present a moment of rare opportunity. It would
appear that such an opportunity has recently been presented to
Seadog. It is a project of considerable scope, that has the
potential to be rolled out on a national scale.. The increased
equity is extremely useful for any company looking to grow, but
in this case it particularly provides the means to properly
develop these contemporary projects.
The project in question is expanded
upon in the “New Projects” section
of this newsletter.
How do I purchase more shares?
The equity pitch at present on Crowd Cube is due to end on 19th November,
however there is the potential to extend the pitch if required for another fifteen days
beyond this point. There is an investors event in London in mid November at which
Seadog will be presenting it’s plans, and several smaller meetings planned with large
scale investors who have expressed an interest in coming on board but wish to meet
first.
To purchase some of the shares that remain available simply visit our pitch on the
Crowd Cube site:
https://www.crowdcube.com/investment/seadog-productions-20510
The ability to utilise any means
possible to explore potential has
always been a Seadog characteristic
In the interim, please don’t hesitate to drop us a line if you have any questions at
all about the equity available, or indeed any queries relating to the allocation of shares
in this new round.
Seadog Productions ltd • Dartmouth • Devon, UK • [email protected]
3 November 2015
TH E TA S TER F ILMS
Five Taster Films
in Twelve Months
Seadog has always had a
clearly stated aim of
producing five broadcast
standard taster films in it’s
first twelve months of
operation. It is not unknown in the world of the
media for ideas to be
poached, so for this newsletter we will
remain reasonably discreet! Suffice to say
they will be high quality, and be precursors
to films and series that have international
appeal and good commercial viability.
They will also retain the core values of
Seadog - incorporating adventure, the
environment, and natural history.
The Titles
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The Real Apprentice
The Royal River
Plan B
Feast
Conservation Heroes
Why Make Taster Films?
All of these tasters
will be pitched to
named individuals
at commissioning
level at the major
channels, as well as
at industry events
such as MIPCOM
and Wildscreen
Tasters - sometimes known as
“sizzlers” - are short films that
encapsulate an larger scale idea
for a series or a film. They are
generally about three minutes in
duration but, if done well, are very
effective tools indeed for securing
commissions. They not only pass on
the concept for new programming,
they also act as a showcase for the
skills of the production company
making them - in this case Seadog.
Martin Pailthorpe - the executive
producer we would use to make
several of our tasters - has an
excellent record in creating tasters
that become series. He filmed a
young Bear Grylls in his first ever
taster, and also launched the tv careers of Chris Ryan and a certain
Monty Halls.
Important stories, beautifully told
Seadog Productions ltd • Dartmouth • Devon, UK • [email protected]
3 November 2015
NE W P AR TN E RS AN D F R E S H P RO J EC TS
Inspiring a New Generation
Seadog has recently been
a p p ro a ch e d by t h e H M C - t h e
Headmasters and Headmistresses
Conference - to create leadership content
for the schools within their organisation.
This will have a strong
fi l m i n g a n d o n - l i n e
element, and as such
comes firmly under our
remit as a production
company.
Utilising Industry Expertise
Seadog is in discussion with
several organisations that are, to
use a good Royal Marines
expression, force multipliers.
These discussions are at an early
stage, but offer the potential for
Seadog to operate at a much
higher level in terms of
distribution and finance for our
projects. We will keep all our
investors fully informed as to
how these discussions progress
over the next few months.
The project also
utilises our excellent
track record in the team
building and leadership
training environments,
and as such combines
our two key skills - creating video
content, and creating viable leadership
packages. It makes us uniquely suited to
take on this task.
The HMC represent 300 of the best
independent schools in the world, but
their avowed intention is to roll this
content out to all schools. With 24,000
schools in the UK alone, this is a huge
commercial opportunity for the company.
Filming A Global Icon
Through Monty Halls’ connection
with Land Rover - he is a Global
Brand Ambassador for the company - he
has been invited to pitch a project to
create global centres for
expedition training.
Seadog will be presented
as the production
c o m p a ny t o fi l m t h e
establishment of these
centres.
The pitch to Land Rover at their invitation - will
take place in January next
year. On the pitching team
is Ben Saunders - legendary
Polar Explorer - and Roger Crathorne,
known universally as “Mr Land Rover”.
Ro g e r c r e a t e d t h e L a n d Rov e r
Experience centres, who will advise the
pitch team for the expedition academies.
The filming of this programme is
another potentially very significant
commercial contract for Seadog.
Seadog Productions ltd • Dartmouth • Devon, UK • [email protected]
3 November 2015
TH A NKS TO Y O U
First Shareholders
Meeting
We’ll be holding our
first shareholders
meeting in London in
early December - this
will be our chance to
present our plans to
you in more detail,
and to answer any questions you may
have, but for now we just want to
say.....
....thanks for investing in
Seadog, and supporting us
in making the films that
matter.
All of the projects discussed
in this first newsletter will be
actively pursued and developed
over the next twelve months. As
well as working on the more
commercial aspects of filming,
and creating projects with our
corporate partners, we will
continue to tell important stories
about the world around us. That
has always been the strength of
Seadog, and will continue to be at
the heart of everything we do.
“The Great Shark Chase”
This is our latest filming project that
took us for 1,000km along the
coast of South Africa. To create this
documentary for Discovery, we
worked in conjunction with Tigress
Productions - an excellent company
with which we have a long
standing relationship - whilst we
concentrated on the marine
support and underwater filming.
The project also told the stories on
the land, visiting the Born Free
Foundation to tell the tale of their
work with the beleaguered large
predators of Africa.
If ever there was a project that
summarised Seadog’s ethos going
forward, this was probably it.
Seadog Productions ltd • Dartmouth • Devon, UK • [email protected]