Welcome to Chester`s - Harbor Wholesale Foods

Transcription

63679 ch_salesFlipbook_11x14-011609.qxd
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Page 1
Welcome to Chester’s
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Chester’s In The News
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Page 3
History of Chester’s
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Flexible Locations
& Store Design
Biscuits Chicken Tenders
Snacks Sandwiches Biscu
Chicken Tenders Snacks S
Chicken Tenders Snacks
Chester’s Restaurant-In-Store
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Flexible Locations
& Store Design
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Flexible Locations
& Store Design
Chester’s In-Line
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Flexible Locations
& Store Design
Airport Locations
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Flexible Locations
& Store Design
PP
MS
FREEZER
GT
8'x10'
WH
KITCHEN
COOLER
3CS
WASH
BIB
CARB
OIL
RP
MEN
WF
ICE 2
42"
1CS
HS
WOMEN
LT
Drive-thru
CF
18x72 SHELF
PREP
46"
CF
Hood
COOK
EOF
CO
C
HHC
36"
46"
24x36
CORRIDOR
24x72 SHELF
FILE
BBT
DESK
H
HS
MB
REF
XT
CM
POS
COM
pass-thru
L
DTC
SERVICE
42"
DC
POS
FSC POS
DRINK
BEV
ICE
CC
®
36"
DINING
36"
26"
DB
Chicken Tenders Snacks S
30"
TR
Chicken Tenders Snacks
Menu sign
Chester’s Drive-Thru Option
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Supermarket Programs
1. Independents
2. Small Chains
3. Large Chains
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Chester’s Core Equipment
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Chester’s Estimated
Cost Summary
Item
Approximate Cost
Graphics Package
(1) Menu Board and inserts
(1) Promotional Signage Package
Countertop Poster Holder
Street Talker
Stanchion Poster Holder
(1) Coming Soon Banner
(1) Grand Opening Kit
Chester’s Yard Signs
Balloons
(1) Counter Graphic Panel
(1) Interior Décor Package
Thank You Door Sign
Restroom Signs
Pick Up Here Sign
Store Hours Sign
Employees Only Sign
$4,308.00
Wall Poster Holder
Change Mat
Now Open Banner
Posters
Come Back Soon Sign
Order Here Sign
Wash Hands Signs
Now Hiring Sign
Equipment Package
$32,250.00
(2) Fry Kettles, electric
(1) Breading and Batter Table
(1) 6’ Merchandiser
(1) Blodgett Oven, electric
(1) Oil Caddy
(1) Landing Table
(1) Potato Wedger
Signage
(1) Exterior Illuminated Sign
(1) Interior Illuminated Sign
Other Items Needed:
(as required)
Walk-In Cooler/Freezer
Dispenser, Drink/Ice Self-Serve
Vented Hood
Smallwares Package
Monument/Pole Sign
Employee Uniforms
Service Counter
Wall Tile
*Prices subject to change.
$2,278.00
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Before Opening Chester’s
After Opening Chester’s
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Chester’s Menu
Early Bird Biscuits
Chicken Biscuit
0.00
Sausage Biscuit
0.00
Bacon Biscuit
0.00
Add Egg
0.00
Add Cheese
0.00
Cinnamon Raisin Biscuit 0.00
Old-Fashioned Biscuit 0.00
Make It A Combo
0.00
with biscuit
Dark
White
2 Piece Snack
3 Piece Snack
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
Family Meals
t
Make I
bo
A Com
0.00
with 2 family sides & biscuits
8 Piece Family Meal
12 Piece Family Meal
16 Piece Family Meal
0.00
0.00
0.00
2
combo
meals
Chester Breaster
Sandwich Combo
Chester Breaster
Sandwich, individual
side, drink
2 Piece Combo
3
1 thigh, 1 leg,
2 individual sides,
biscuit, drink
3 Piece
Meal Combo
1 thigh, 2 legs,
2 individual sides,
biscuit, drink
0.00
0.00
Individual 0.00
Family
0.00
Potato Wedges
Mashed Potatoes
Cole Slaw
Baked Beans
Macaroni Ind 0.00 Fam 0.00
& Cheese
Biscuits 4 for 0.00 12 for 0.00
Desserts
0.00
5
0.00
6
0.00
Chester Breaster
BBQ Chicken Sandwich
0.00
4
1 thigh, 1 leg, individual
side, biscuit, drink
2 Piece
Meal Combo
4 pc 0.00 8 pc 0.00 12 pc 0.00
Sandwiches
4 Piece
Tender Combo
CHESTER’S
Sides
Chester‘s
Chester’s Tenders
0.00
4 tenders, 2 individual
sides, biscuit, drink
with 2 individual sides & biscuit
2 Piece Meal
3 Piece Meal
1
3 tenders,
individual side,
drink
Chester’s Meals
with breakfast side and regular coffee
Breakfast Sides
2 Breakfast Wedges
3 Piece
Tender
Combo
Chester‘s Snacks
Chester’s
Cookies
Specialties
Chester Wrap
Chester Caesar Wrap
Garden Salad
Chester Tender Salad
0.00
Chester’s Sample Menu Board
0.00
0.00
0.00
0.00
0.00
Beverages
Sm $0.00 Med $0.00 Lrg $0.00
Coke, Diet Coke, Dr. Pepper
Sprite, Sunkist, Iced Tea
Coffee
Reg $0.00
Orange Juice
0.00
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Chester’s Tenders & Signature
Potato Wedges
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Chester’s Combo Meals
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Chester’s Support
Chester’s Uniforms and Packaging
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Chester’s Support
Chester’s University
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Chester’s Support
Chester’s Business Manuals
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Chester’s Support
Chester’s Grand Opening Kit
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Chester’s Support
Opening Day
Chester’s Team Members
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Chester’s Support
Quarterly Promotions
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Chester’s Support
Monthly – Local Promotions
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Chester’s Support
Chester’s Business Consultant or Area
Developer will Visit Chester’s Locations to:
Assess Customer Experience (BEST Report) and Review
Quality Assurance Standards
Food Costs / Gross Margin Evaluations
Store Performance and Profitability Analysis
Marketing Materials and Promotions
Technical Service
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What’s New With Chester’s
Chester’s Sauces
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Chester’s Sauces
Labor Efficiencies – No more portioning from bulk
Shelf Stable – Do not need refrigeration
Sauce Portion is 2 oz.
– Recommendation of 1 for a 3 piece, 2 for a 6 piece
UPC code to charge/scan for additional sauces
– Recommend 25¢ for each additional sauce
Consistency of sauce flavor across the board
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Chester’s QwikThaw Chicken
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Chester’s QwikThaw Chicken
Consistent size across brand
Less waste
Consistent quality
Pre-marinated
Operational ease
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Objective:
The Nest Egg
To develop an impactful freestanding
Grab N’ Go concept for Chester’s
Chicken targeted at convenience
retailers that offer customers a
convenient meal solution.
Multiple touch points for branding include logo and signage
announcing Chester’s to-go offer, and a freestanding kiosk housing
branded boxed product.
Cooking and packaging of the food is completed on site and extra
supplies are housed within the kiosk.
Products are freezer to fryer and labor is minimized.
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Chester’s Chicken On The Fly!
Why “On The Fly”
1. Food – a must for c-store in today’s market
2. Small footprint – flexible for multiple store layouts
3. Minimal investment needed
4. Low to no labor requirements
5. Chicken – fastest growing protein
6. Portability of food product (dashboard)
7. 4 menu items (KISS)
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Why “On The Fly”
8. Chicken biscuit all day (in between meal segments)
9. Wedges – great item for vegetarians; value
consideration for cash-strapped consumers
10. Food safety – freezer to fryer
11. Turn key set up and training
12. Chester’s brand equity – 1,500+ locations
13. The Nest Egg – attention-getting design
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Brand Equity:
Chester’s Chicken has built a reputation for serving
Great Tasting Fried Chicken that’s cooked to
perfection, with a unique taste and style.
The distinct identity, featuring the image of Chester
the Chicken and expressive type, is the single most
powerful projection of the brand.
The Chicken On The Fly offer and tag line builds on
the equity of the current identity that customers have
come to know in the marketplace today.
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The Nest Egg
Floor Model
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The Nest Egg
Countertop Model
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Packaging Box
Packaging Wrap
Packaging
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Chicken Biscuit Wrap
Packaging Sticker Labels
Packaging Labels
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Menu Strip Labels
Menu Offering
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Exterior Building Sign / Wall Sign
Window Cling
Blade Sign – Top Mount
Blade Sign – Side Mount
Signage
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Equipment Needed
1. Ventless Deep Fryer
2. Landing / Make Up Table
3. Heated Holding Cabinet
4. The Nest Egg with
slide-through warmer
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Why Chester’s
A Great Business Opportunity
Great Tasting Menu Items = A Loyal Customer Base
Flexible Locations Allow You Options That Best Meets Your Needs
Chicken is a Thriving Growth Segment
Operational Experts with Knowledge and Understanding of
the Foodservice Business are Here to Help You Succeed
Affordable Investment Ranges Relative to Other QSR
Opportunities
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Why Chester’s
A Great Business Opportunity
Full Support
– Chester’s University
– Training Manuals
– Marketing Support
– Ongoing Operational Support
Brand Recognition – 1,500+ Locations
Core Equipment Discount – Savings Offset Franchise Fees
Proven To Be Successful
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Why Chester’s
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Why Chester’s
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Ready to Roll?

Welcome to Chester`s - Harbor Wholesale Foods

Transcription

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