activity trips in scotland

the definitive guide to
activity trips
in scotland
Do you want more
from the Activity Trip
market next year?
The Facts
Fact 1
Fact 2
Fact 3
A YouGov survey predicts that over
the next three years we will see a
trebling in the number of people
taking an adventure holiday
Nearly a quarter of adventure
travellers in Scotland spend around
£70 - £100 per day. The average trip
lasts about a week
It is predicted that by the end of next
year there will be:
• A doubling of participation in
activity, ‘off the beaten track’ or
special interest holidays
Source : Adventure Travel in Scotland
(Source: TIS, Adventure Travel in Scotland Report 2011)
(Source: TIS, Adventure Travel in Scotland Report 2011)
Fact 4
Fact 5
Fact 6
There are currently 351,000 specific
Adventure Sports & Mountain
Biking holidays taken in Scotland
every year
Tourism Intelligence Scotland’s
Adventure Travel in Scotland Report
estimates that participation in activity
sports could increase to as much
as 3.7million trips and £848million
expenditure by the end of this year
73% of visitors use official VisitScotland
Guides or websites to plan their holiday
in Scotland
Source : Adventure Travel in Scotland
Source : VisitScotland UK Segmentation Research (2013)
What is active in scotland?
•Active in Scotland 2017 will provide a single definitive print source of inspiration and information for anybody
anywhere who is considering planning an Activity break in Scotland
•
The guide will be split into geographical regions for ease of use
•This full colour A5-guide will cover all of the key disciplines from mountain biking and skiing to white-water rafting
and sky-diving!*
•The guide will provide an ideal platform for any business planning to target the growing Activity holiday and day
trip market – RIGHT AT THE PLANNING STAGE
•
The guide will also contain an easy to use ACCOMMODATION SECTION
*Excludes walking, golf and fishing as these are covered in separate VisitScotland guides
who uses active in scotland?
•Anyone planning an Activity break or day trip in Scotland – particularly visitors who fall into the ‘novice’ or
‘beginners’ categories
•Anyone who is keen to add an element of adventure/outdoors tourism to their short break or holiday
•These readers will spend £848 million per year and contribute 1.9 million bed-nights to the Scottish tourist
industry.
•There will be 40,000 copies of the guide printed and distributed free-of-charge to these visitors
•The interactive online version of the guide benefits from over 14 million yearly visitors to the VisitScotland website
Don't miss out on this opportunity
How to get involved
There are four easy ways
to book your advertising
space and guarantee
your inclusion for 2017,
or just to get some more
information
FAX Complete the form on the next page of this booklet
and fax it to 0141 332 3839
or
TELEPHONE S­­imply call the sales team on 0141 353 2222
or
EMAIL Send us a message to: [email protected]
Please remember that advertising space in this
annual guide is strictly limited and must be
allocated on a first-come, first-served basis, so if you
decide that you want to get involved, please contact
the team as soon as you possibly can to avoid
disappointment.
or
ONLINE Click and complete the booking/enquiry form on
www.pspbookings.com
media information
Not Actual size
Set Template Advert for
Accommodation Providers
AVIEMORE
Book your space
Rates
CALL US, EMAIL, BOOK ONLINE, OR COMPLETE AND FAX BACK THE FORM
BELOW TO BOOK YOUR SPACE
Please book the following advert space for me in Active in Scotland 2017
*All prices subject to VAT
*
Sixth Page.............................................................. £325
62mm (w) x 61mm (d)
*
62mm (w) x 91.5mm (d)
*
Half Page................................................................. £875
126mm (w) x 91.5mm (d)
Luxuriously furnished and equipped
bungalows ranging from 2–4 bedrooms
sleeping 2–8. All have Sky TV, free Wi-Fi,
cooker, washer/drier, fridge and
microwave. Some have open fires. All
have mountain views. Leisure club, skiing,
golf, pets welcome. Walking distance of
Aviemore. Short breaks available.
1/4 page [Display] .............................................................................................. £545* o
1/2 page [Display] .............................................................................................. £875* o
HHH TO HHHH SELF-CATERING
Cairngorm
Highland Bungalows
Accommodation Providers only......................................... £247.50* o
1/6 page [Display] .............................................................................................. £325* o
Quarter Page..................................................... £545
SC prices from £220 pw
1/6 page [Template]
*
Full Page (Front Section).................................... £1535
Bleed: 154.5mm (w) x 216mm (d)
Type: 126mm (w) x 185mm (d)
Trim: 148.5mm (w) x 210mm (d)
Full Page [Front Section] ................................................................................ £1535* o
Or contact me to discuss a space o
Please write clearly for faxing purposes
Name
Company
WELCOME
WELCOME
WALKERS
Address
WALKERS
T: 01479 810 653
E: N/A
29 Grampian View, Aviemore PH22 1TF
www.cairngorm-bungalows.co.uk
premium positions
*All prices subject to VAT
The guide includes a dedicated accommodation
section containing easy-reference set-template
1/8th page adverts. Each of these will include the
standard VisitScotland quality assurance symbols
£247.50
*
*
Inside Back....................................................... £1150
Postcode
*
Inside Front...................................................... £1250
*
Outside Back.................................................. £1550
Tel
Fax
Email
exclusive sponsorship
*All prices subject to VAT
Signature*
Front cover branding plus full-page advert
The sponsor will receive front cover exposure providing an excellent opportunity
to get in front of this very lucrative market. They will also receive a full-page
advert within the guide thus guaranteeing maximum
*
exposure for their brand. The sponsor will receive first
refusal on next year’s guide.
£2950
Your VisitScotland
Reference Number
[if applicable]
*This signature confirms the above is authorised to book on behalf of the company and accepts the terms and conditions set by
PSP Media Group Ltd. For more info log onto: www.pspad.co.uk/terms.html