2015-16 SALES BROCHURE - Progressive International Motorcycle

#RIDERSUNITE
PORTLAND, OR x SACRAMENTO, CA x LONG BEACH, CA x NEW YORK x MIAMI, FL
x DALLAS, TX x OHIO x MINNEAPOLIS, MN x CHICAGO, IL x PHOENIX, AZ x
2015-16
SALES BROCHURE
WELCOME
TO THE WORLD’S LARGEST
MOTORCYCLE SHOW TOUR
TOTAL EST. ATTENDEES
400,000+
2015/2016
TOUR SCHEDULE
PORTLAND, OR
NEW
CITY!
Oct. 31 - Nov. 1, 2015
SACRAMENTO, CA
NEW
CITY!
November 6 - 8, 2015
MINNEAPOLIS
PORTLAND
1
9
LONG BEACH, CA
CHICAGO
November 20 - 22, 2015
NEW YORK
OHIO
NEW YORK
SACRAMENTO
December 11 - 13, 2015
MIAMI, FL
10
4
9
2
January 8 - 10, 2016
DALLAS, TX
January 22 - 24, 2016
OHIO
3
January 29 - 31, 2016
LONG BEACH
MINNEAPOLIS, MN
11
PHOENIX
February 5 - 7, 2016
7
CHICAGO, IL
February 12 - 14, 2016
PHOENIX, AZ
February 20 - 21, 2016
DALLAS
NEW
DATE!
NEW
VENUE!
PROGRESSIVE® INTERNATIONAL MOTORCYCLE SHOWS® TOUR l 2015/2016
CONTACT: Christina Anders, 310-857-7328, [email protected]
5
MIAMI
motorcycleshows.com
WHAT ARE THE
PROGRESSIVE INTERNATIONAL
MOTORCYCLE SHOWS ?
®
®
A 10-city, nationwide tour of events for more than 400,000 powersports
enthusiasts, providing an all-access pass to the world of motorcycling. Come
celebrate our 35th Anniversary Tour in 2015-16, supported by 13 vehicle
manufacturers and featuring hundreds of the latest street bikes, off-road and
adventure touring bikes, cruisers, scooters, ATVs and UTVs, and all the parts, gear
and accessories associated with them. Experienced motorcyclists, new
riders, young and old will enjoy our interactive show features with hours
of entertainment and fun!
TABLE OF CONTENTS
2
THE TOUR DELIVERS QUALITY BUYERS
4
ENGAGING BUYERS COAST TO COAST
6
EXPAND YOUR BRAND EXPOSURE
7
SHOW FEATURES
8
MARKET PROFILES
9
EXHIBIT SPACE
15
OUR SUPPORTERS
18
WELCOME TO THE TOUR
Besides the obvious allure of seeing 30 spotless Harleys parked
beside 30 spotless KTM racing bikes, the show had a series of
surprises that offer a look at the future of riding on two wheels.
For the right guy, this show is paradise.” — Maxim
PROGRESSIVE® INTERNATIONAL MOTORCYCLE SHOWS® TOUR l 2015/2016
CONTACT: Christina Anders, 310-857-7328, [email protected]
motorcycleshows.com
THE TOUR DELIVERS
QUALITY BUYERS
WHO ARE THEY?
CO RE R ID ER S (males 35+)
95% Active riders
66% Core buying audience
N E W A ND CO MMIT TED BUYE RS
20% New attendees to the Tour
54% Attend every year
400,000+ BUYERS
HOW ARE THEY BUYING?
46% $212 75% 55% Make a purchase at the show
Average spend
Say the show influences their future purchases
Are in the market to purchase a vehicle within
12 months of attending the show
E M E RGIN G K EY BU YER GROUPS
41% 13% 26% 8% 10% Affluent Buyers — Household Income of $75,000 or more
New Riders — New Buyers for You!
Female Riders
Young Riders — Under 35 Years of Age
Represent Ethnic Groups, including Hispanics/Latinos
I come to look but I usually end up buying — a helmet last year,
and a pair of riding pants this year.”
PROGRESSIVE® INTERNATIONAL MOTORCYCLE SHOWS® TOUR l 2015/2016
CONTACT: Christina Anders, 310-857-7328, [email protected]
motorcycleshows.com
THE TOUR DELIVERS
QUALITY BUYERS
400,000+ BUYERS
WHAT ARE THEIR INTERESTS?
I MS AT TEN D EES IN D IC AT E HIGH INT E RE ST IN:
CRUISING/TOURING
78%
OFF-ROAD/ADVENTURE
66% already own a cruiser/touring vehicle 49% report a household income of $75,000 or
higher and 35% report $100,000 or higher
77% ride at least twice a week
45% made a purchase at the show last year
$192 avg. spend at the show
30% already own a off-road/adventure
$234 avg. spend at the show
vehicle
77% ride at least twice a week
43%
53% report a household income of $75,000 or
higher and 35% report $100,000 or higher
44% made a purchase at the show last year
Off-road/adventure vehicles make up 25% of US vehicle sales* — IMS boasts a higher %
of active off-road/adventure riders!
81% say they are likely or very likely to buy
or have already bought from an IMS partner
81% say they are likely or very likely to buy
or have already bought from an IMS partner
*MIC 2014 Statistical Annual
SPORTBIKE
77% ride at least twice a week
39%
50% report a household income of $75,000 or
higher and 34% report $100,000 or higher
45% made a purchase at the show last year
$209 avg. spend at the show
51% report a household income of $75,000 or
higher and 35% report $100,000 or higher
50% made a purchase at the show last year
$181 avg. spend at the show
83% say they are likely or very likely to buy
or have already bought from an IMS partner
V-TWIN/CUSTOM
80% ride at least twice a week
PROGRESSIVE® INTERNATIONAL MOTORCYCLE SHOWS® TOUR l 2015/2016
CONTACT: Christina Anders, 310-857-7328, [email protected]
82% say they are likely or very likely to buy
or have already bought from an IMS partner
motorcycleshows.com
ENGAGING BUYERS
COAST-TO-COAST
2.4 Million estimated marketing spend for
the 2015/16 Tour.
The Progressive® International Motorcycle Shows® seven-month advertising
and marketing campaign reaches millions of consumers to draw
400,000+ quality buyers and prospects to the shows.
OUR CHANNELS = UNPRECEDENTED REACH
Traditional Advertising Efforts: 145 Million Media Impressions
TV – Radio – Outdoor Billboards
Social Media & Website: 99 Million Social Media Impressions
FOLLOWERS: Twitter (28,158), Facebook (565,308),
Instagram (20,728), YouTube (944)
Motorcycleshows.com
National & Regional Print Advertising: 1.19 Million Print Impressions
Consumer & Trade Powersports Publications
Digital Advertising: 5 Million Digital Impressions
Powersports Consumer Websites and Online Portals
Email Marketing: 5 Million Emails
Consumer-direct emails with 28% average open rate
Direct Mail: 300,000+ Mail Pieces
Market-specific, consumer-direct postcards
 For more inFormation, call 800.331.5706
Manufacturers subject to change.
LATESTSTREET
MODELS
+ DEMONSTRATIONS + MUSIC + GEAR
CRUISER Off-ROAD ADvENTURE ATv UTv ELECTRIC pwC SCOOTERS
NEW YORK
JAVITS CENTER
Grassroots Outreach: Events with 700,000+ Consumers & 1,000+ Dealers
Bike Nights – Motorcycle Events – Drive 2 Dealer Program
PROGRESSIVE® INTERNATIONAL MOTORCYCLE SHOWS® TOUR l 2015/2016
CONTACT: Christina Anders, 310-857-7328, [email protected]
DECEMBER 12-14, 2014
RIDERS UNITE
SAVE 25% ON ADMISSION!
USE PROMO CODE: AMNY15
MOTORCYCLEShOwS.COM
BUY TICKETS AT
 For more inFormation, call 800.331.5706
Manufacturers subject to change.
motorcycleshows.com
EXPAND YOUR BRAND
ON THE TOUR
MEDIA COVERAGE
Nearly 200 media outlets coast-to-coast cover the annual Progressive®
International Motorcycle Shows® tour.
We continue to expand our clients’ exposure through mainstream and endemic
initiatives, supporting our core audience while emphasizing outreach to new
buyers – especially key demographics, such as Spanish-language consumers.
Key regional, national and syndicated placements include:
REACH RETAILERS — NEW PROGRAM
NE W TO TH E TO UR
Brand new for the 2015-16 Tour, our B2B program will enable
you to “talk business” with dealers and retailers in each region —
before the consumers arrive.
• Expand your Dealer Network
• Conduct Product Training
• Make Sales!
PROGRESSIVE® INTERNATIONAL MOTORCYCLE SHOWS® TOUR l 2015/2016
CONTACT: Christina Anders, 310-857-7328, [email protected]
motorcycleshows.com
SHOW FEATURES
Engaging, entertaining and educating more than 400,000 consumers. Our Show
Features are designed to encourage buyers to stay longer with high-energy activities
to help them connect with exhibitors and sponsors.
PROGRESSIVE WELCOME
PROGRESSIVE STAGE
SCHOOL OF ROCK
PROGRESSIVE STAGE
SEMINARS
PROGRESSIVE GARAGE
J&P CYCLES ULTIMATE
BUILDER CUSTOM BIKES
VINTAGE CLUBS
DEMO RIDES
STUNT SHOW
THE MARKETPLACE
SWEEPSTAKES
FREE GEAR CHECK
AND PARKING
PROGRESSIVE® INTERNATIONAL MOTORCYCLE SHOWS® TOUR l 2015/2016
CONTACT: Christina Anders, 310-857-7328, [email protected]
motorcycleshows.com
MARKET PROFILES
PORTLAND, OR
NEW CITY
* Statistics taken from 2014/15 Seattle show
to indicate attendee behavior in the Northwest
SACRAMENTO, CA
OREGON CONVENTION CENTER / OCT. 31 – NOV. 1, 2015
ATTENDANCE
NEW CITY
* Statistics taken from 2014/15 San Mateo show
to indicate attendee behavior in Northern California
CAL EXPO / NOVEMBER 6 – 8, 2015
ATTENDANCE
26,112
28,462
FIRST TIME ATTENDEE
ATTEND EVERY YEAR
FIRST TIME ATTENDEE
ATTEND EVERY YEAR
13%
54%
74% SAID THEY “DEFINITELY” WILL RETURN NEXT SEASON
19%
59%
66% SAID THEY “DEFINITELY” WILL RETURN NEXT SEASON
TOP BIKES OF INTEREST
TOP BIKES OF INTEREST
25%
21%
22%
SPORTBIKE
ADVENTURE/DUAL
23%
OFF-ROAD
25%
ADVENTURE/DUAL
18%
CRUISER
32%
19%
SPORTBIKE
TOURING
TOURING
45% PURCHASED PRODUCT AT THE SHOW
— $166 Average Spend
61% PURCHASED PRODUCT AT THE SHOW
Always a great show, brought
four friends for the first time,
they loved it.”
Some folks look forward
to the Super Bowl. I look
forward to the Progressive IMS.”
$215,245 spent
to market the show
PROGRESSIVE® INTERNATIONAL MOTORCYCLE SHOWS® TOUR l 2015/2016
— $326 Average Spend
$212,043 spent
to market the show
CONTACT: Christina Anders, 310-857-7328, [email protected]
motorcycleshows.com
MARKET PROFILES
LONG BEACH, CA
NEW YORK
LONG BEACH CONVENTION CENTER / NOVEMBER 20 – 22, 2015
ATTENDANCE
JAVITS CENTER / DECEMBER 11 – 13, 2015
ATTENDANCE
57,253
63,515
FIRST TIME ATTENDEE
ATTEND EVERY YEAR
FIRST TIME ATTENDEE
ATTEND EVERY YEAR
19%
56%
78% SAID THEY “DEFINITELY” WILL RETURN NEXT SEASON
15%
58%
71% SAID THEY “DEFINITELY” WILL RETURN NEXT SEASON
TOP BIKES OF INTEREST
TOP BIKES OF INTEREST
26%
24%
22%
SPORTBIKE
CRUISER
ADVENTURE/DUAL
19%
24%
21%
21%
CRUISER
53% PURCHASED PRODUCT AT THE SHOW
TOURING
SPORTBIKE
TOURING
— $248 Average Spend
to market the show
PROGRESSIVE® INTERNATIONAL MOTORCYCLE SHOWS® TOUR l 2015/2016
ADVENTURE/DUAL
51% PURCHASED PRODUCT AT THE SHOW
— $217 Average Spend
Like it better these last two
years — just before Christmas.”
I spent far more than I did
last year.”
$296,586 spent
21%
$309,180 spent
to market the show
CONTACT: Christina Anders, 310-857-7328, [email protected]
motorcycleshows.com
MARKET PROFILES
DALLAS, TX
MIAMI, FL
MIAMI BEACH CONVENTION CENTER / JANUARY 8 – 10, 2016
KAY BAILEY HUTCHISON CONVENTION CENTER / JANUARY 22 – 24, 2016
ATTENDANCE
ATTENDANCE
19,727
26,808
New to the tour in 2014/15
FIRST TIME ATTENDEE
ATTEND EVERY YEAR
72% SAID THEY “DEFINITELY” WILL RETURN NEXT SEASON
26%
44%
80% SAID THEY “DEFINITELY” WILL RETURN NEXT SEASON
TOP BIKES OF INTEREST
TOP BIKES OF INTEREST
35%
CRUISER
50% PURCHASED PRODUCT AT THE SHOW
— $232 Average Spend
50% PURCHASED PRODUCT AT THE SHOW
to market the show
PROGRESSIVE® INTERNATIONAL MOTORCYCLE SHOWS® TOUR l 2015/2016
OFF-ROAD
— $187 Average Spend
Good representation of
accessory vendors — apparel,
helmets, etc. ”
PLEASE DO IT AGAIN!”
$204,190 spent
7%
ADVENTURE/DUAL
ADVENTURE/DUAL
SPORTBIKE
TOURING
12%
13%
TOURING
22%
CRUISER
SPORTBIKE
14%
22%
33%
25%
$211,389 spent
to market the show
CONTACT: Christina Anders, 310-857-7328, [email protected]
motorcycleshows.com
MARKET PROFILES
CLEVELAND, OH
MINNEAPOLIS, MN
MINNEAPOLIS CONVENTION CENTER / FEBRUARY 5 – 7, 2016
I-X CENTER / JANUARY 29 – 30, 2016
ATTENDANCE
ATTENDANCE
41,571
47,460
FIRST TIME ATTENDEE
FIRST TIME ATTENDEE
ATTEND EVERY YEAR
19%
54%
69% SAID THEY “DEFINITELY” WILL RETURN NEXT SEASON
14%
62%
71% SAID THEY “DEFINITELY” WILL RETURN NEXT SEASON
TOP BIKES OF INTEREST
TOP BIKES OF INTEREST
38%
ATTEND EVERY YEAR
CRUISER
TOURING
10%
31%
15%
20%
SPORTBIKE
19%
CRUISER
14%
8%
ADVENTURE/DUAL
60% PURCHASED PRODUCT AT THE SHOW
TOURING
ADVENTURE/DUAL
OFF-ROAD
— $153 Average Spend
54% PURCHASED PRODUCT AT THE SHOW
to market the show
PROGRESSIVE® INTERNATIONAL MOTORCYCLE SHOWS® TOUR l 2015/2016
OFF-ROAD
— $119 Average Spend
We will definitely go again
with my son. We traveled over 400 miles to attend.”
Loved the show, loved the
location. I would go to Cleveland
again for sure!!”
$210,614 spent
7%
$202,090 spent
to market the show
CONTACT: Christina Anders, 310-857-7328, [email protected]
motorcycleshows.com
MARKET PROFILES
CHICAGO, IL
NEW DATE
PHOENIX, AZ
NEW
LOCATION
UNIVERSITY OF PHOENIX STADIUM / FEBRUARY 20 – 21, 2016
DONALD E. STEPHENS CONVENTION CENTER / FEBRUARY 12 – 14, 2016
ATTENDANCE
ATTENDANCE
19,562
66,017
FIRST TIME ATTENDEE
FIRST TIME ATTENDEE
ATTEND EVERY YEAR
27%
35%
73% SAID THEY “DEFINITELY” WILL RETURN NEXT SEASON
18%
57%
72% SAID THEY “DEFINITELY” WILL RETURN NEXT SEASON
TOP BIKES OF INTEREST
38%
ATTEND EVERY YEAR
TOP BIKES OF INTEREST
15%
20%
CRUISER
TOURING
10%
SPORTBIKE
65% PURCHASED PRODUCT AT THE SHOW
24%
CRUISER
SPORTBIKE
22%
8%
ADVENTURE/DUAL
25%
TOURING
OFF-ROAD
— $226 Average Spend
to market the show
PROGRESSIVE® INTERNATIONAL MOTORCYCLE SHOWS® TOUR l 2015/2016
ADVENTURE/DUAL
46% PURCHASED PRODUCT AT THE SHOW
— $204 Average Spend
You guys keep it up, and I’ll see
you next year!”
The show is a great place
to go for the start of the
riding season.”
$227,387 spent
16%
$215,245 spent
to market the show
CONTACT: Christina Anders, 310-857-7328, [email protected]
motorcycleshows.com
STANDARD
EXHIBIT SPACE
Join the 2015-16 Progressive® International Motorcycle Shows® Tour - in one
market or all ten, we have affordable packages for you!
CHOOSE THE MARKETS RIGHT FOR YOUR BRAND
STANDARD EXHIBIT SPACE PACK AGE INCLUDES
Raw Space
Standard Pipe and Drape
Booth ID Sign
PACK AGE PRICING PER 10 x 10 UNIT:
1 – 4 Units = $1,250 each
5 – 9 Units = $1,175 each
10+ Units = $1,060 each
PREMIUMS
Corner Booth = $300
Island Booth = $600
Booth Transportation Package available
Contact your sales representative for details
PROGRESSIVE® INTERNATIONAL MOTORCYCLE SHOWS® TOUR l 2015/2016
CONTACT: Christina Anders, 310-857-7328, [email protected]
motorcycleshows.com
THE
MARKETPLACE
Join the 2015-16 Progressive® International Motorcycle Shows® Tour
in all 10 markets with our 100% TURNKEY solution.
SAVE MONEY – SAVE TIME
Connect Your Brand With 400,000+ Consumers & Retailers
WE BUILD
WE MOVE
WE ASSIST
MARKE TPL ACE BOOTH PACK AGE INCLUDES
•
•
•
•
•
•
Custom-designed product kiosk
Tour wide transportation
Set-up, dismantle and drayage
A dedicated team of product specialists to represent your brand
Promotion of your brand in national marketing campaign
Inclusion in East and West Coast Media days
TOTAL COST = $42,000
PROGRESSIVE® INTERNATIONAL MOTORCYCLE SHOWS® TOUR l 2015/2016
CONTACT: Christina Anders, 310-857-7328, [email protected]
motorcycleshows.com
RETAIL
PAVILION
Join the 2015-16 Progressive® International Motorcycle Shows® Tour
with a turnkey Retail Display Space in all 10 Markets
WE BUILD IT – WE MOVE IT – YOU MAKE THE SALES
WE BUILD
WE MOVE
YOU SELL
RETAIL PAVILION BOOTH PACKAGE INCLUDES
•
•
•
•
Custom-designed Retail Display Space
Tour wide transportation
Set-up, dismantle and drayage
Ability to sell directly to the 400,000+ consumers
PACKAGE PRICING PER 10 x 10 UNIT:
10’ x 10’ program includes 2 high units and 1 low unit,
plus booth space: $ 2,295
10’ x 20’ program includes 3 high units and 2 low units,
plus booth space: $ 4,330
10’ x 30’ program includes 5 high units and 3 low units,
plus booth space: $ 6,345
At all shows, we were able to share our story, answer questions and satisfy the
consumers’ need for high-quality, heated clothing options. We found the IMS series
was a good way to build a point of reference for our market, and take our message
directly to the consumers.”
— Jeffery Boaz, Venture Heat
PROGRESSIVE® INTERNATIONAL MOTORCYCLE SHOWS® TOUR l 2015/2016
CONTACT: Christina Anders, 310-857-7328, [email protected]
motorcycleshows.com
OUR SUPPORTERS
Pantone 1797
BLACK
WHITE
The show gave me the push to go ahead and start saving to get my new bike this summer. I did not know
how many companies care about riders. Love all the information and the companies that came to inform us
as riders we have benefits, and good equipment.”
PROGRESSIVE® INTERNATIONAL MOTORCYCLE SHOWS® TOUR l 2015/2016
CONTACT: Christina Anders, 310-857-7328, [email protected]
motorcycleshows.com