Longines FEI World CupTM Jumping Identity Guidelines

Longines
FEI World Cup Jumping
Identity Guidelines
TM
Longines FEI World CupTM Jumping
Identity Guidelines
Page 1
Introduction
Welcome to the new guidelines for the Longines FEI World Cup
Jumping. The new identity highlights the global stage on which
the riders and horses compete for the ultimate glory represented
by the winner’s sash.
TM
This guide provides information for hosts and partners when
working with the event logo in order to ensure that the new
identity is applied and reproduced consistently.
If you require any further information or assistance, please
contact the FEI.
Longines FEI World CupTM Jumping
Identity Guidelines
Page 2
Master logo
The Longines FEI World CupTM Jumping logo
consists of three parts: the FEI World CupTM
Jumping globe, the Longines logo and brand
space, and the sash featured in red for
jumping. Together these elements form
the event identity.
Longines logo and
brand-space
Sash and discipline colour
The master logo is set in portrait format,
however a landscape variant is also available.
In order to maintain a high level of consistency
and recognition, the original artworks should
never be altered and in particular, the logo
elements should never be separated or
disproportionately changed in any way.
FEI World Cup TM globe
Discipline designation
Longines FEI World CupTM Jumping
Identity Guidelines
Master logo
Colour variants
Page 3
This page features the master logo for the
Longines FEI World Cup TM Jumping event.
The logo should be featured in full colour
gradient whenever possible and can be
used on light and dark coloured backgrounds
for the greatest flexibility.
FEI_WC_Longines_Jumping_
Logo_3C_PMS.eps
However, when the logo cannot be used in
full colour gradient, colour output alternatives
are available as separate artworks. Each is
designed for use across different forms of
reproduction. Always select the appropriate
colour output to ensure consistency, high
quality reproduction and standout.
FEI_WC_Longines_Jumping_Logo_Gradient_cmyk.eps
Also available in RGB and as .jpg and .png
FEI_WC_Longines_Jumping_Logo_Greyscale.eps
Also available as .jpg
FEI_WC_Longines_Jumping_
Logo_1C_White.eps
FEI_WC_Longines_
Jumping_Logo_1C_Black.eps
Full colour gradient
The preferred colour output features full colour
gradients and should be used as a preference
across all CMYK printing and RGB screen use.
Greyscale
On the rare occasion when colours are not
available, for example newspaper printing,
the greyscale variant can be used.
Flat colour (PANTONE®, black & white)
When the gradients cannot be reproduced,
for example for embroidery and engraving,
flat colour variants are available.
Longines FEI World CupTM Jumping
Identity Guidelines
Landscape logo
Colour variants
Page 4
The Longines FEI World CupTM Jumping logo is
also available in landscape format and should
be preferably applied when space or visibility is
restricted and would diminish the impact of
the master logo format.
All colour output variants are available for use
across the different forms of reproduction,
however, the full colour gradient logo should
be used whenever possible.
FEI_WC_Longines_
Jumping_Logo_
Landscape_3C_PMS.
eps
FEI_WC_Longines_
Jumping_Logo_1C_
White.eps
FEI_WC_Longines_Jumping_Logo_Landscape_Gradient_cmyk.eps
Also available in RGB and as .jpg and .png
Full colour gradient
The preferred colour output features full colour
gradients and should be used as a preference
across all CMYK printing and RGB screen use.
FEI_WC_Longines_Jumping_Logo_Landscape_Greyscale.eps
Also available as .jpg
Greyscale
On the rare occasion when colours are not
available, for example newspaper printing,
the greyscale variant can be used.
FEI_WC_Longines_
Jumping_Logo_1C_
Black.eps
Flat colour (Pantone®, black & white)
When the gradients cannot be reproduced,
for example for embroidery and engraving,
flat colour variants are available.
Longines FEI World CupTM Jumping
Identity Guidelines
Usage rules
Clearance area and minimum size
Clearance area
The Longines FEI World CupTM Jumping logo
must be surrounded by adequate clear space,
known as the clearance area. The determined
clearance area must not feature any other
design element and is set by the width of
‘FEI’ within the logo.
Page 5
7.5 mm
The minimum size at which all
portrait logos can be used is
7.5 mm wide
Minimum size
It is important that when using all formats of
the logo, legibility is maintained across all
mediums. A minimum size under which the
logos must not be reproduced has therefore
been set, as shown.
7.5 mm
The minimum size at which all
landscape logos can be used is
7.5 mm high
Please note: final legibility will depend on the
quality of reproduction and output, therefore
each application should be tested by the user
as an individual case.
Clearance area
Longines FEI World CupTM Jumping
Identity Guidelines
Usage rules
Application on different backgrounds
The Longines FEI World Cup™ Jumping logo
can be placed on both light and dark colours,
as well as photographic backgrounds. However,
always avoid placing the logo on extremely
busy backgrounds to provide the greatest
visibility and impact.
Page 6
Longines FEI World CupTM Jumping
Identity Guidelines
Usage rules
Logo misuse
Page 7
In order to ensure consistency, never alter
the original Longines FEI World CupTM Jumping
logo artworks.
Shown here are a few examples of misuse in
relation to the application of the logo. If in any
doubt as to the usage and reproduction of the
logo, please contact the FEI.
Please note: when exporting artwork to PDF
from Adobe Illustrator, select the most basic
Adobe Acrobat compatibility setting to ensure
correct replication of the artwork.
Do not alter the colours of any elements within the logo
Always retain the outer frame to ensure standout
against a variety of backgrounds
Do not separate the logo elements or
feature single elements alone
Do not distort or stretch the logo
Longines FEI World CupTM Jumping
Identity Guidelines
Page 8
Colour specifications
The Longines FEI World CupTM Jumping logo
consist of three colour palettes.
Core colour palette
Sponsor colour palette
FEI Purple
Longines Blue
The core colour palette, inspired by the
FEI’s identity, is used consistently across all
FEI World CupTM logos to encourage recognition
of the new identity.
Unique to the Longines FEI World CupTM
Jumping logo, additional palettes exist which
have been created from the sponsor’s identity
and the discipline colour of red.
Each colour palette consists of a primary
colour, which should be used predominantly
across all materials. The additional tones
shown can be used as highlights and when
creating gradients, as demonstrated.
Primary FEI Purple
C 60, M 100, Y 0, K 15
R 117, G 15, B 125
PMS 259
Light Purple
C 30, M 50, Y 0, K 7
R 166, G 129, B 178
Dark Purple
C 80, M 100, Y 30, K 30
R 71, G 29, B 88
Discipline colour palette
Jumping
Colours should not be altered from the
specifications provided.
Primary Jumping Red
C 0, M 95, Y 100, K 29
R 179, G 35, B 23
PMS 484
Secondary Red
C 0, M 94, Y 100, K 0
R 238, G 53, B 36
Light Red
C 0, M 70, Y 70, K 0
R 238, G 107, B 80
Primary Longines Blue
C 100, M 70, Y 30, K 50
R 0, G 22, B 51
PMS 539
Light Blue
C 100, M 70, Y 30, K 25
R 13, G 45, B 87
Dark Blue
C 100, M 80, Y 40, K 60
R 7, G 18, B 31
Thank you
Fédération Equestre Internationale
HM King Hussein I Building
Chemin de la Joliette 8
1006 Lausanne
Switzerland
t +41 21 310 47 47
f +41 21 310 47 60