Team Jack Radiothon 2016

Dear Friends,
Nebraska Radio Stations are responsible for helping the Team Jack Foundation raise nearly $2,000,000 for
pediatric brain cancer research in the past two years. In the fall of 2012, nearly 18 months before Jack Hoffman
scored his ESPY winning touchdown, I reached out to Mike Flood of 94 Rock in Norfolk, Nebraska for help in
raising money for pediatric brain cancer research.
Mr. Flood and I came up with a plan to sell “Team Jack” t-shirts, with the help, of course, of over a dozen Husker
Sports Network Affiliates. Six months later, and “Team Jack” had raised nearly $300,000 for research. The Team
Jack Foundation, and its Founders (Jack’s mom and dad) will forever be grateful for getting their start on the
Nebraska Air Waves. To this day, we credit Nebraska broadcasters for serving as the core engineers of a Cancer
Foundation that is, today, helping fund National Clinical Trials that will have lifesaving ramifications.
Pediatric brain cancer is a vicious disease that attacks the center of all function. Speech, mobility, balance,
hearing, and all other things that we do on a day-to-day basis, are impacted by a brain tumor. With over 120
different types of brain tumors, and one clinical trial costing nearly $2 million dollars, it is going to take a lot of
work to get to the finish line. However, we are convinced that Team Jack will be a part of reaching that finish line,
especially with your help.
In the past three years, Nebraska stations have helped Team Jack raise over $160,000 on their annual radiothon.
This year, we are doubling-down, but we need your help. It is our hope that every Husker Sports Network Affiliate
will consider broadcasting the Radiothon in its entirety. By doing so, you will help us make an incredible
difference in this fight.
Recognizing other broadcast commitments, budget requirements, and advertising needs, we are confident that
we have developed an overall Radiothon package that will provide you with several benefits, including but not
limited to:
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Advertising Real Estate to Sell within the Radiothon
Free, Hourly Give-aways that your radio listeners will be eligible for
Public Service Recognition and securing of public good will for helping fight the leading childhood cancer
cause of death
Team Jack Foundation Brand Association
Social media promotion via Team Jack social media and extended followers
It is noteworthy that, for you, the Radiothon would be a turnkey opportunity. The production of the stories, the
securing of the listener prizes, the answering of the phones, the taking and tracking of donations–all of this would
be provided for you. The Radiothon is scheduled to occur on September 15, 2016 right before the much
anticipated opening season game for the Cornhuskers with new coach Mike Riley. We have enormous confidence
in your station’s ability to have a favorable experience.
Please consider joining us on September 15th, as we storm the Nebraska Air Waves in the fight against pediatric
brain cancer. Thank you for your consideration.
Best,
Andy & Bri Hoffman, Founders of the Team Jack Foundation
4th ANNUAL TEAM JACK RADIOTHON
September 15, 2016 | 7 AM-6 PM | Live from Lincoln, NE
The Team Jack Foundation is holding their Annual Radiothon event to raise funds for pediatric brain cancer
research on September 15, 2016. We invite you to be part of this great event, offering your business a unique
opportunity to reach thousands of listeners through various promotional packages, increase brand loyalty and
deepen your relationships among customers.
Why Your Station Should Participate: Benefits for Radio Stations
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Unique opportunity to reach thousands of listeners
Increase brand loyalty
Profitable advertising real estate to sell to increase your revenue
Free, hourly give-a-ways that your radio listeners will be eligible for
Public service recognition
Team Jack Foundation Brand Association
o Customizable radio station page on
www.TeamJackFoundation.org
o Logo representation on event webpage as a Team Jack partner
o Social media announcements prior to and during event
Station Commitment
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A minimum of five (5) or more hour’s air time to the event.
Preferably, we would ask that each station would follow the format
included below. This format is designed for your to continue your local
programming while at the same time air the radiothon event.
Pre-event marketing.
KLIN from Lincoln, Nebraska will provide each station with pre-recorded
:30 second promos to use to promote the event no later than August 8,
2016. With these promos, your station can add taglines on the end to
include your sponsors.
Offer stories, suggestions and feedback.
This event is truly a community event. We are open to suggestions as
well as featuring other children and affected by the disease that are not
already involved. Please forward any contacts to
[email protected].
Getting your listeners involved…
The most important part of the radio-thon is for each station to engage listeners and even perhaps gain more
listeners and Team Jack wants to help! With that, the Foundation will be offering contests, incentives, etc.
throughout the day to get listeners involved. Check these out below!
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For $10 per month you become a Team Jack Teammate and get a FREE wristband. This is an Officially
licensed Nebraska Team Jack wristband.
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For just $20 per month you become a Team Jack All-Star and receive a FREE Take A Stand t-shirt AND a
FREE wristband which is a $30 value
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All people that donate $20 per month, or with a 1-time donation of $250 or more, will be entered to win a
grand prize in excess of $1000, to be announced soon! Winners will be announced at the 6:00 PM hour.
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Everyone that participates today, regardless of donation level, is entered to win tickets to a future named
Nebraska Huskers game.
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EVERY HOUR ... a statewide winner will be announced to win a piece of sports memorabilia from the
Team Jack Foundation. Team Jack will use their social media networks to share this item and listeners
will contact the radio stations to donate. Radio stations will direct listeners throughout the day to
Team Jack’s Facebook & Twitter pages to see what and when the item is being given away.
(ITEMS BELOW MAY CHANGE)
HOUR ONE (7 a.m.) – Rex Burkhead Autographed Bengals Mini Helmet
HOUR TWO (8 a.m.) – Alex Gordon Autographed baseball
HOUR THREE (9 a.m.) – Tommie Frazier Huskers Football
HOUR FOUR (10:00 a.m.) – [tickets or misc package—TBD]
HOUR FIVE (11:00 a.m.) – Team Jack Football Autographed by Rex & Jack
HOUR SIX (12:00 p.m.) – Jim Kelly Autographed Buffalo Bills Jersey
HOUR SEVEN (1:00 p.m.) – Danny Woodhead Autographed mini-helmet
HOUR EIGHT (2:00 p.m.) – Rex Burkhead Autographed Huskers mini-helmet
HOUR NINE (3:00 p.m.) – Kenny Bell Huskers #80 Jersey
HOUR TEN (4:00 p.m.) – [tickets or misc package—TBD]
HOUR ELEVEN (5:00 p.m.) – [tickets or misc package—TBD]
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SALES PITCH for stations to listeners: Giving nearly $5,000 of sports memorabilia today, tune in every hour to see
how you can win!
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ANY PERSON that donates over $500 today, right off the barrel head, will receive a Customized Team
Jack Football, Autographed by Rex Burkhead and Jack Hoffman. No questions asked. This limited item
has a value of $1,000. This is a special item.
Technologically, how it works…
General Information:
 Full programming “Team Jack Day” radiothon originating from Lincoln, NE
 Radiothon will be held live in Lincoln, NE
 Audio distribution via either Husker Sports Network satellite (NET 2) or designated internet stream
o The Team Jack Foundation in conjunction with KLIN is working on creating a unique IP address for
a live stream
 Listeners across the state will be directed to call one number for donations (855-RUN-JACK)
 Listeners will be encouraged to be Team Jack All-Stars with two donation levels
o Each donation of $10/month for a year comes with a free Team Jack Wristband
o Each donation of $20/month for a year comes with the new Team Jack T-shirt and wristband
 Donors will be entered into drawings through the day for awesome prizes (see above)
Programming:
 Stories and interviews on Team Jack, the Hoffman family and Huskers’ involvement
 Stories of other families affected by pediatric brain cancer
 Stories of the researchers and work done with the help of Team Jack funding
 Talent in Lincoln will be available to local stations to join during local segments
 Local time built into each hour for local content, discussion, sponsorships, advertising
 Incentives will be offered to encourage donations at both network and local level
 Sponsorship opportunities will be left open for local stations to bring in local partners
Programming Clock
To ensure maximum results, we encourage stations to follow the below programing throughout the day. With
this programming, we have allowed for your station to still include your local programming, music, news, etc. as
well as honor your sponsor commitments.
Local Programming: This is where the station will continue their local programming, news, music, etc. as well as
honor their radiothon sponsors, i.e. “This radiothon is brought to you locally by [COMPANY].”
Team Jack Network: During these hours you will tune into the network that will be featuring updates from the
radiothon including celebrity interviews, children and family stories, competitions, etc.
Hourly Schedule--(same every hour)—32:00 Team Jack Network; 28:00 Local:
Stay tuned for a detailed schedule of hourly events for that day
00:00 – 00:07 Local
07:00 – 17:00 Team Jack Network
17:00 – 22:00 Local
22:00 – 28:00 Team Jack Network
28:00 – 34:00 Local
34:00 – 44:00 Team Jack Network
44:00 – 49:00 Local
49:00 – 55:00 Team Jack Network
55:00 – 60:00 Local
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