Israel`s Leader In Classifieds

Israel’s Leader In Classifieds
Yavin Gillmore - CEO
Yad2: Hebrew for “second hand”
Israel – Key Statistics
Population
8.3M
GDP
per capita
32.7K$
Unemployment
Largest cities
rate
Jerusalem - 831K
Tel Aviv - 422K
6.3%
Haifa - 276K
2
68%
100%
75%
Own a house
tax rate for new
cars
smartphone
penetration
Israel – Key Statistics
3
Tel Aviv "Silicon Wadi"
Startup
nation
Entrepreneurs
Global ideas
Digital
companies
Leading Position
4
#1
Generalist
#1
Real Estate
#1
Cars
1#
Second Hand
4th Ranked Local Website In Israel
Over 500K daily visits
Over 16M monthly Visits
10K new ads per day
4
5
Ynet.co.il
6
walla.co.il
11
mako.co.il
12
yad2.co.il
5
12 minute average time on site
375
winwin.co.il
619
homeless.co.il
Similar Web Ranking - Israeli Websites
Yad2’S 5 Principles For Enhancing
Leading Position
Free Ads
Brand
Strengh
Quality
of
Service
Innovation /
VAS
6
Economies
Of Scale
Marketing - Continues Brand Investment
97%aided brand
awareness
94%
Traffic
Continue marketing
spend across all
platforms
6%
Free
- Direct 25%
- Search
Brand 60%
Non Brand 4%
- Social 5%
Paid
- Search
- Social
- Referral
7
58% Visits – Mobile
A mobile first company
Strong Social interaction (WhatsApp, FB)
8
Yad2 – Overview
9
Yad2 – Overview
10
Display
Display
Private
Professional
Yad2 – Overview
11
RE Developers
New Cars
Leasing
RE Developers
New Cars
Leasing
Free
RE agents
Car dealers
SMB dealers
Leading Position
12
1#
Generalist
#1
1#
#1
Real Estate
Cars
Second Hand
Looking Forward - Yad2 Continues To Grow
1#
Generalist
1#
#1
1#
Real Estate
Cars
Second Hand
Organic
13
Looking Forward - Yad2 Continues To Grow
#1
Generalist
#1
Real Estate
#1
Cars
1#
Second
Hand
Organic
Acquisitions
Leading
Position in Jobs
14
Looking Forward - Yad2 Continues To Grow
#1
Generalist
#1
Real Estate
#1
Cars
1#
Second
Hand
Organic
Acquisitions
Make and share
JOBIM
15