View the Wyalusing Heritage Community
Transcription
View the Wyalusing Heritage Community
COMMUNITY WORKPLAN Wyalusing Heritage Communities Program 2010 Pennsylvania Route 6 Alliance WYALUSING HERITAGE COMMUNITY WORKPLAN TABLE OF CONTENTS CHAPTER/Subsection Page ACKNOWLEDGEMENTS iii BACKGROUND AND OVERVIEW 1 BACKGROUND ACTIVITIES – DESCRIPTION Wyalusing Heritage Communities Program 3 3 COMMUNITY INVENTORIES Location Map Demographics Economics Historic/Architecturally Significant Buildings/Sites/Themes Cultural History Wyalusing’s Colorful History Selected Other Wyalusing Area Heritage Resources Historic Markers Wyalusing History Trail Inventory of Community Events/Activities Local Comment Summary Inventory and Survey of Businesses Business Survey Recreation Related Resources Physical Conditions Transportation System Community Visual Conditions and Design Analysis Signage Zoning 4 5 6 8 14 19 27 28 31 35 37 39 41 44 53 55 57 64 69 72 i WYALUSING HERITAGE COMMUNITY WORKPLAN TABLE OF CONTENTS CHAPTER/Subsection SYNTHESIS OF INFORMATION Public Input First Workshop – The Wish List Second Workshop – Planning Charrette Third Workshop – Draft Presentation and Comments Issues and Opportunities Statement Overview IMPLEMENTATION Heritage Route 6 Economic Impacts Tourism and Economics Implementation Matrix Summary of Recommendations Interpretive Planning Statement Marketing and Hospitality Planning Statement Wayfinding Planning Statement Heritage Resource Development/Community Needs Planning Statement Select Funding Sources Page 81 81 81 83 88 90 94 94 95 99 110 116 118 120 122 123 ii ACKNOWLEDGEMENTS This planning effort represents a relatively new approach to heritage planning being implemented by the Pennsylvania Route 6 Alliance. In essence the Pennsylvania Route 6 Heritage Communities Program is a local tourism strategy that builds on the unique qualities of each identified Route 6 Heritage Community, within the context of the themes of the larger Route 6 Corridor. The Heritage Communities Program develops a place-based heritage strategy that strives to make each community an even better destination for visitors, and in turn adds to the visitor experience offered by the Route 6 Corridor. It is a competitive program, and Wyalusing was among a number of communities that submitted applications. The concept was locally developed during early Route 6 heritage planning and refined with the Pennsylvania Department of Conservation and Natural Resources (DCNR) who insisted that the Heritage Communities Program be premised on the engagement of the community. In short, DCNR wanted this to be “grass roots” and not “top down” planning requiring the establishment of the Heritage Community Stakeholders Groups in each Heritage Community. This was envisioned to be a group of area residents who met throughout this process and even spearheaded several early action implementation actions. Members of the Wyalusing Stakeholders Group represented a cross-section of the community and met on numerous occasions between February 2009 and February 2010, and also helped during this period in conducting Community Workshops and a Planning Charrette. In addition, many other residents participated in various public forums such as during the focus group meetings during the Planning Charrette and at the various Community Workshops. Major project funding for the Heritage Communities Program is provided through the Pennsylvania Department of Transportation through the Safe, Accountable, Flexible and Efficient Transportation Equity Act: A Legacy for Users, through the Heritage Areas Program under the PA Department of Conservation and Natural Resources and a local contribution from Wyalusing. Last but not least, a special thanks to the residents and business communities of Wyalusing who not only embraced this program and participated, but more importantly showed a genuine love for the community. iii WYALUSING HERITAGE COMMUNITIES PROGRAM Pennsylvania Route 6 Heritage Corridor COMMUNITY WORKPLAN Background A Community WorkPlan is a requirement of the Pennsylvania Route 6 Heritage Communities Program. It is intended to establish an action-oriented framework for local heritage and community planning and implementation in Heritage Communities along Route 6. This is a WorkPlan for the Wyalusing area that is focused on the Borough and the immediate surrounding region. It reflects the analysis of various inventories and field surveys by the Pennsylvania Route 6 Heritage Development Corporation planning team as well as the extensive public and stakeholder group participation that occurred during the planning process. While the document is important in itself the process gone through to prepare it is probably more important. In this regard local engagement is not only important but is required. The process involved the engagement and discussion with a local Stakeholders Group that was involved throughout the planning period. The document attempts to aggregate and synthesize the input and recommendations of this Group, also taking into account public input received at Community Workshops and a planning charrette. The document and process also involves original and secondary research gathered by the Route 6 planning team. The WorkPlan is organized as follows: BACKGROUND ACTIVITIES – DESCRIPTION Wyalusing Heritage Communities Program Community Inventories - Themes and Sites, Heritage, Community Events, Businesses, Physical and Non-Physical Needs and Visual Conditions and design Analysis SYNTHESIS OF INFORMATION Public Input review and Issues and Opportunities Statement Overview Issues and Opportunities Statement IMPLEMENTATION - Planning Statements and Implementation Strategy Overview The Pennsylvania Route 6 Heritage Communities Program recognizes that the action-oriented framework requires attention to both physical and non-physical needs that address the Visitor’s Experience and the Community Context. Each has an impact on the other, and the latter frames and directly affects the former. Thus the Community WorkPlan must enhance the Wyalusing area as a destination and a stopover, without negatively affecting the quality of life and 1 community characteristics that make it a great place reside. In essence then, this entire process is an attempt to address tourism in a context-sensitive manner. In this regard, we recommend a number of enhancements: Visitor Experience Enhancement – “things to see and do” Establishment and maintenance of a local implementation coordinating committee, bringing together numerous existing agencies Local promotional effort – including, tours, itineraries and web-based information The reinforcement of Wyalusing as a “hub” among numerous regional resources and destinations Wayfinding Signage – at critical existing and suggested attractions and resources Slowing people down and keeping them longer via additional shopping, and dining experiences and inclusion of specific “Tour Routes” and suggested changes to the Walking Tour Conservation enhancements via a recognition/awards program and suggested changes to municipal zoning ordinances Coordination with the Wyalusing Valley Museums, the French Azilum site and numerous travel serving businesses The Community Context – addressing local needs A concerted revitalization effort focused first on the historic Main Street Business District, then Front Street and the Route 6 commercial area, addressing streetscape, pedestrian visual quality and related enhancements Gateway Enhancements along Route 6 providing a welcoming, pedestrian linkage and picnic area Trail development – land and water - for visitors and local residents alike, linking the community with nearby resources and attractions and the larger region as well 2 BACKGROUND ACTIVITIES – DESCRIPTION The Heritage Communities Program is an initiative of the Pennsylvania Route 6 Heritage Corporation, focused on strengthening the many vibrant communities along the Route 6 Corridor in Pennsylvania. The Program was developed by local stakeholders involved in the development of the Pennsylvania Route 6: Our Heritage and a Destination for the Future – Framework for Action during 200103. These stakeholders have developed the Pennsylvania Route 6 Heritage Communities Program that requires communities – their leaders, business community and residents – to buy into the heritage tourism concept and process. The program provides assistance to Route 6 communities in first identifying and localizing heritage tourism sites, resources and themes; then developing ways to enhance and refine these resources; and finally a way to sustain local heritage tourism. This assumes a very inclusive grass-roots process involving local residents, which will have an important side-benefit of making the community a better place in which to live as well as visit. The key to the Program is to identify and capitalize on the unique qualities of select communities on the Corridor that reflect the themes of Route 6. These themes are as follows: Warrior’s Road honoring the epic stories of the warriors of many races, genders and times fought or lived along the Corridor; The many Natural Opportunities utilized and enjoyed by hunters, fishermen, oilmen, tanners and miners of the region, and the changes in the view of natural resources; The rough terrain required Engineer’s Challenge to be met by spectacular feats of civil engineering that made Northern Pennsylvania and its resources more accessible; The region has provided New Beginnings and Safe Havens for a diverse group including Connecticut Yankees, French Aristocrats and escaping slaves; Visionaries, Achievers and Social Entrepreneurs of the region whose ideas and achievements inspired and transformed the region and the country; and The region’s recognized position as an Outdoor Enthusiast’s Paradise offering active and passive recreational opportunities year-round. The Program is premised on providing technical assistance to the communities in interpreting and localizing these themes. Wyalusing Heritage Communities Program The unique qualities of the Pennsylvania US Route 6 Corridor are created and affected by the communities along its length. Descriptions of the Corridor often tout the unhurried, small-town ambiance that has not been traded for a “brand 3 name drive-through identity”. The Route 6 Community identity is authentic and individual and is not contrived. Route 6 heritage planning recognizes that this “community identity” must be maintained and strengthened if heritage tourism is to prosper along the Corridor. A request on behalf of the Greater Wyalusing Chamber of Commerce was a successful applicant in the fourth round of the Heritage Communities Program, following Smethport, Corry/Union City and Potter County (i.e. Austin, Coudersport and Galeton). A local visioning and participation process was carried out to establish the elements of a local heritage tourism effort meeting the orientation of the Pennsylvania Route 6 tourism effort while addressing local issues, themes and resources. This approach is identified in this planning document – referred to as a Community WorkPlan. As such, it is an actionoriented document that builds on past tourism planning, as well as regional and local efforts. Community Inventories - Community and Area Overview There is a very strong identity and attachment to Wyalusing and a core of highly motivated and engaged people who want to improve it. The concept of “Wyalusing” appears to transcend the Borough itself and includes Wyalusing Township as well. The relative location and approximate distance between Wyalusing and other nearby communities is below: Community Towanda Tunkhannock Montrose Laporte Athens & Sayre Scranton (near I-81) Wilkes-Barre (near I-81) Carbondale Waymart Binghamton, NY (near I-81 & I-88) Elmira, NY (near I-86) Williamsport (near I-180) Bloomsburg (near I-80) Approximate Distance 15 miles 24 miles 28 miles 26 miles 32 miles 49 miles 51 miles 54 miles 60 miles 49 miles 51 miles 64 miles 62 miles 4 ! 4 PA 706 Limehill mp283 R 20 1 X S ! Asylum mp284 X ASYLUM TOWNSHIP 4 SR ! S R 10 0 SR 2 WYALUSING TOWNSHIP 03 8 2 Merryall SR 2025 Homets Ferry ! 100 Spring Hill ! mp285 X SR 10 6 07 TUSCARORA TOWNSHIP Viall Hill ! PA 187 mp286 87 PA 1 Cherrytown X SR 20 1 5 ! mp291 mp292 X X 6 SR 201 2 ! WYALUSING BOROUGH mp287 ! Wyalusing Terrytown X mp290 SR X mp293 X 20 mp288 1 3 X mp289 TERRY TOWNSHIP 2 SR X 002 ! Rienze ! Browntown ! Sugar Run 0 20 SR BRAINTRIM TOWNSHIP SR 4006 1 ! Rocky Forest SR 2010 WILMOT TOWNSHIP SR ! S R 2 0 04 SR 4 0 0 4 WINDHAM TOWNSHIP R 20 1 7 1 2 00 New Era S 0 0.5 1 2 3 4 5 Miles FIGURE - Wyalusing Borough Aerial Image Rt 6 Corridor HCP Demographics The 2009 estimated populations for Bradford County, Wyalusing Borough, Wyalusing Township and the combined area of Wyalusing Borough and Wyalusing Township are identified on Table 1 in addition to the actual Census figures for 1990 and 2000. As shown, Wyalusing Borough experienced a significant decline of nearly 18% in population between 1990 and 2000. During this same period Wyalusing Township saw an increase of 8.6% and Bradford County had nearly a 3% increase. Between 2000 and 2009, Wyalusing Borough continued to experience a population decline of just under 6%. This declining population between 2000 and 2009 in line with a decline experienced at the County level with Bradford County showing a decline of 2.6%. Taken together, the combined area of Wyalusing Borough and Wyalusing Township had a 2000 population of 1,905 and an estimated 2009 population of 1,884. This is an overall decline of 2.6%. Overall, the data suggests that the population in the Borough is on the decline while population in the Wyalusing Township is increasing. The forthcoming 2010 Census will verify if in fact the estimates and population trends are in fact accurate. TABLE 1 DEMOGRAPHIC PROFILE – 1990-2009 Wyalusing Heritage Communities Program Area Area Bradford County Wyalusing Borough Wyalusing Township Combined Area 1990 2000 Population Population % Change 19902000 2009 Population Estimate % Change 20002009 % Change 19902009 60,967 62,761 2.9% 61,131 -2.6% 0.3% 686 564 -17.8% 531 -5.9% -22.6% 1,235 1,341 8.6% 1,353 0.9% 9.6% 1,921 1,905 -0.8% 1,884 -2.6% -1.9% Source: US Census Bureau Population projections are available through 2030 on a county basis through the Pennsylvania State Data Center, using standard accepted methods. Table 2 summarizes some major data and trends from these projections for Bradford County. 6 TABLE 2 POPULATION PROJECTIONS: 2010 – 2030 Bradford County Factor 2000* 2015 2020 2025 2030 62,761 County 60,664 Population % NA -3.3% Change % Change NA +2.1% in PA Bradford County Population % 65+ 15.7% 18.4% 59,844 59,359 59,094 58,680 - 1.3% - 0.8% - 0.44% - 0.7% +1.2% +1.4% +1.4% +1.1% 20.7% 23.3% 26.2% 28.7 % % 25-49 27.1% 25.8% 24.8% 25.6% 34.5% 2010 29.8% Source: Detailed Population Projections; PA State Data Center; 2008. * Actual Census figures; others are projections Projections suggest a relatively steady population during the 30-year period, anticipating a very slight but continuing decline at a time the state’s population is expected to increase slightly during the same 5 year periods. In terms of percentages, the projected 2025-30 minimal decline of 0.7% is noteworthy suggesting that the mortality of the Baby Boomers is largely offset by retention or expansion in the younger age cohorts. During this 30-year period the County is expected to experience a continuation of the maturing of the population base, as reflected in the percent composition of those 65 years of age and of the population older from roughly 16% in 2000 to 29% in 2030. At the same time, the percent composition of persons in the familyforming/sustaining cohort between the ages of 25 and 49 is expected to decline from 35% to 26% of the population. Recent Trends The long-term social/economic impacts related to extraction of gas from Marcellus Shale were under discussion during the planning period. Population projections preceded the Marcellus boom in northern Pennsylvania. Likewise, the job opportunities and contribution to individual wealth accrued due to drilling were not anticipated even in the near past. Impacts on the community (i.e. housing, roads, environment, etc) and tourism (i.e. aesthetics, truck traffic, etc.) were noted locally as well as in other affected Route 6 communities recently. Clearly, drilling will likely create its share of opportunities and issues. 7 Economics Employment and Number of Establishments The economic base of the Bradford County has undergone change throughout the recent and distant history. Economists look at employment bases in several ways, including by place of residence (where employees reside) and by place of work (where people work regardless of where they live). The decennial Census is the place where information by place of residence is available on a municipal basis. Given the age of available Census data (i.e. 2000) this data is not meaningful at the time of this writing in early-2010. Given the fact that detailed 2010 Census data is not anticipated for awhile, this study uses more recent place of work data even though it is available only on the County basis. Overall, place of work data has been found to be a better barometer of local economic activity in Route 6 economic analyses anyway. Before reviewing this data for Bradford County descriptive background information is reviewed. Table 3 reviews and compares information from two recent County Business Patterns reports. County Business Patterns is an annual series that provides sub-national economic data by industry. The series is useful for studying the economic activity of small areas; analyzing economic changes over time; and as a benchmark for statistical series, surveys, and databases between economic censuses. Businesses use the data for analyzing market potential, measuring the effectiveness of sales and advertising programs, setting sales quotas, and developing budgets. Government agencies use the data for administration and planning. County Business Patterns covers most of the country's economic activity. The series excludes data on self-employed individuals, employees of private households, railroad employees, agricultural production employees, and most government employees. The information is establishment based. An establishment is a single physical location at which business is conducted or services or industrial operations are performed. It is not necessarily identical with a company or enterprise, which may consist of one or more establishments. When two or more activities are carried on at a single location under a single ownership, all activities generally are grouped together as a single establishment. The entire establishment is classified on the basis of its major activity and all data are included in that classification. Table 3 identifies them as firms in the respective years compared. Paid employment consists of full- and part-time employees, including salaried officers and executives of corporations, who are on the payroll in the pay period including March 12. Included are employees on paid sick leave, holidays, and vacations; not included are proprietors and partners of unincorporated businesses. 8 TABLE 3 ECONOMIC PROFILE AND CHANGE - BRADFORD COUNTY 1998-2007 Wyalusing Heritage Communities Program Area Economic Sector Forestry, fishing, hunting, and agriculture support Mining Utilities Construction Manufacturing Wholesale trade Retail trade Transportation & warehousing Information Finance & insurance Real estate & rental & leasing Professional, scientific & technical services Management of companies & enterprises Admin, support, waste mgt, remediation services Educational services Health care and social assistance Arts, entertainment & recreation Accommodation & food services Other services (except public administration) Unclassified establishments Total 1998 2007 Employees Employees % Change 1998 Firms 2007 Firms % Change 66 51 156 392 6,002 511 3,136 505 428 571 20-99 33 20-99 100-249 406 5,131 434 3,068 589 267 664 72 -50% NA NA 4% -15% -15% -2% 17% -38% 16% NA 23 11 7 116 72 55 293 65 25 83 28 16 26 8 114 70 49 289 77 28 81 28 -30% 136% 14% -2% -3% -11% -1% 18% 12% -2% 0% 375 100-249 441 250-499 18% NA 78 2 83 5 6% 150% 123 20-99 3,900 63 1,180 214 86 4,154 119 1,286 74% NA 7% 89% 9% 30 8 114 15 110 26 7 151 24 109 -13% -13% 32% 60% -1% 591 0-19 18,449 652 0-19 18,093 10% NA -2% 158 12 1,306 167 1 1,359 6% -92% 4% Source: US Census Bureau; County Business Patterns Note: Ranges in italics are all that are available for certain sectors, precluding determination of exact percentages 9 Data presented on Table 3 above suggests the following trends as reflected in employment and/or number of establishments: Employment in manufacturing is very important even though employee levels (-15%) and number of firms (-3%) have declined during the 19982007 period. Another local anchor retailing has also sustained slight losses on both fronts (-2% and -1% respectively). On the positive side, health care and social services have sustained impressive increases in employment as well as the number of establishments involved. This sector added 254 employees and 37 establishments in the period reviewed. On the negative side, the forestry, fishing, hunting, and agriculture support sector experienced a 50% drop in employee numbers and a 30% decline in the number of employers. Two sectors classically associated with tourism (in addition to retail) are the arts/entertainment/recreation and accommodations/food services. The arts/entertainment/recreation saw significant increases in the number of employees (89%) and establishments (60%). Accommodations/food services also experienced an increase in number of employees (9%); however this sector experiences a 1% decline in number of establishments during the 1998-2007 period. Unfortunately, reliable information on a small municipal basis is only available via the US Census, reflects data by place of residence and more recent data is not anticipated until 2012. Other relevant economic figures and trends are summarized below: Place of residence data shows that the total civilian labor force (not seasonally adjusted) in Bradford County for December 2009 was 31,000, of which 28,600 were employed and 2,400 were unemployed. The unemployment rate was 7.8% at the time the statewide rate was 8.5%. The average weekly wage for Bradford County in 1st Quarter 2009 was $664, 77% of the statewide weekly wage of $861. This would be equivalent to $16.60 per hour or $34,528 per year, assuming a 40-hour week worked the year around. Average weekly wages varied considerable among the County’s economic segments in 2008 (most recent annual figures available by segment) o Accommodation and Food Services $196 o Health Care and Social Assistance $803 o Manufacturing $849 o Retailing $407 10 Market Segmentation Econometrics is a field always showing sophistication and even localization. One approach in understanding economic markets is the Nielsen Claritas PRIZM segmentation system that brings together household and geographic level data. PRIZM attempts to capture demographic and lifestyle data to help companies target their customers. It also provides those not marketing a good or service with a “snapshot” view, perhaps oversimplified, of how small areas (i.e. Zip Code level) may be profiled. The PRIZM model contains 66 segments consistent at both the household and geodemographic levels. The 66-segment model resulted from standard demographic measures – Age, Income, Presence of Children, Marital Status, Homeownership and Urban/city. The most common PRIZM segments and larger social groups identified for Wyalusing Borough and surround area (18853) are as follows: Back Country Folks (Downscale, Older Mostly w/o Kids) - Strewn among remote farm communities across the nation, Back Country Folks are a long way away from economic paradise. The residents tend to be poor, over 55 years old and living in older, modest-sized homes and manufactured housing. Typically, life in this segment is a throwback to an earlier era when farming dominated the American landscape. Crossroads Villagers (Downscale, Older w/o Kids) - With a population of white-collar couples and families, Crossroads Villagers is a classic rural lifestyle. Residents are high school-educated, with downscale incomes and modest housing; one-quarter live in mobile homes. And there's an air of self-reliance in these households as Crossroads Villagers help put food on the table through fishing, gardening, and hunting. Golden Ponds (Downscale, Mature Mostly w/o Kids) - Golden Ponds is mostly a retirement lifestyle, dominated by downscale singles and couples over 65 years old. Found in small bucolic towns around the country, these high school-educated seniors live in small apartments on less than $35,000 a year; one in five resides in a nursing home. For these elderly residents, daily life is often a succession of sedentary activities such as reading, watching TV, playing bingo, and doing craft projects. The above three segments are within the larger Rustic Living social group. These segments represent the nation's rural towns and villages, having relatively modest incomes, low education levels, aging houses and blue-collar occupations. Many of the residents, a mix of young singles and seniors, are unmarried. No doubt overgeneralizing, PRIZM suggests that these consumers spend their leisure time in such traditional small-town activities as fishing and hunting, attending social activities at the local church and veterans club, and enjoying country music and car racing. Simple Pleasures (Lower-Mid, Mature Mostly w/o Kids) - With more than two-thirds of its residents over 65 years old, Simple Pleasures is mostly a retirement lifestyle: a neighborhood of lower-middle-class singles and couples living in modestly priced homes. Many are high school-educated seniors who held blue-collar jobs before their retirement. And a disproportionate number served in the military, so many residents are members of veterans clubs 11 The above segment is within the Middle America social group, which is categorized as including lower-middle-class homeowners living in small towns and remote exurbs. Typically found in scenic settings throughout the nation's heartland, Middle Americans tend to be white, high school educated, living as couples or larger families, and ranging in age from under 25 to over 65. Like many residents of remote communities, these conservative consumers tend to prefer traditional rural pursuits: fishing, hunting, making crafts, antique collecting, watching television, and meeting at civic and veterans clubs for recreation and companionship. Big Fish, Small Pond (Upscale, Older w/o Kids) - Older, upper-class, collegeeducated professionals, the members of Big Fish, Small Pond are often among the leading citizens of their small-town communities. These upscale, empty-nesting couples enjoy the trappings of success, including belonging to country clubs, maintaining large investment portfolios, and spending freely on computer technology. The above segment is within the Landed Gentry social group which consists of wealthy Americans who migrated to the smaller boomtowns beyond the nation's beltways. Many of the households contain Boomer families and couples with college degrees, expansive homes, and professional jobs--they're twice as likely as average Americans to telecommute. With their upscale incomes, they can afford to spend heavily on consumer electronics, wireless and computer technology, luxury cars, powerboats, books and magazines, children's toys, and exercise equipment. Again, the above segments and social groups are an oversimplification for the sake of market understanding, but the demographic data taken into consideration by the Nielsen Claritas PRIZM system suggest the existence of lower income segments of the Wyalusing community. Tourism Spending Patterns General spending and related economic impacts for tourism are included in a series of reports entitled The Economic Impact of Travel and Tourism in Pennsylvania (Global Insight), which tracts spending patterns at the County level. Between 2004-07 visitor spending in Bradford County increased by 2.6%, from $78.16 million to $80.20 million. However the percentage share of the total county economy from visitor spending fell from 2.0% in 2004 to 1.6% in 2007. The following summarizes visitor spending by category (dollars in Millions): Category Transportation Food & Beverage Lodging Shopping Entertainment Other TOTAL 2004 $19.26 $23.04 $ 3.74 $22.58 $ 5.92 $ 3.62 $78.16 2007 $18.41 $23.33 $ 3.94 $25.82 $ 4.48 $ 4.22 $80.20 % Change - 4.41% + 1.26% + 5.35% + 14.35% - 24.32% + 16.57% + 2.61% 12 The largest individual segments are food and beverage and shopping, each showing increases. All segments with the exception of transportation and entertainment showed increases during this period. The decline in transportation and entertainment spending also was seen in the other Pennsylvania Northeast Mountains region counties during this period (i.e. Lackawanna, Luzerne, Monroe, Pike, Sullivan, Susquehanna, Wayne and Wyoming). Tourism Employment Impacts The same report noted above reveals that in 2007, 1,149 people in Bradford County were directly employed in tourism-based businesses, approximately 3.3% below the figure for 2004. When adding those persons indirectly benefiting from tourism (i.e. suppliers of tourism businesses, impacts of buying power from those directly employed in tourism, and other secondary beneficiaries), a total of 1,761 persons are affected by tourism employment, representing nearly 7% of the County’s economy. Wages from those directly employed in tourism businesses amounted to $30.9 million in 2007, approximately 2.1% higher than the 2004 figure. Again, when considering those directly and indirectly benefitting from tourism, the 2007 figure is around $54.7 million. Localized Information The Pennsylvania Route 6 Tourism Infrastructure Plan (2008) helps localize the direct impacts alluded to above. In 2008 the following summarizes the tourism infrastructure in the Wyalusing area: There were 16 establishments categorized as offering accommodations and food services, including motels/inns, diners, restaurants, fast food and campgrounds; There were 5 arts, recreation and entertainment establishments, including golf courses, marinas, galleries and of course the Park; and There were 16 tourism-oriented retail/service establishments ranging from boat, RV and motor cycle dealers, gift stores, convenience stores, a winery and various retail stores. Finally, the Pennsylvania Travel Profile presents an overview of overnight leisure travel for the Endless Mountains Region (2007), summarized as follows: Median Age: Median Household Income: Traveling Party: Primary Purpose of Stay: Average length of Stay: Primary Accommodations: Top Activities: Secondary Activities: Average Per Diem Expenditures: Average Per Trip Expenditures: 48 $55,900 Adults Traveling Alone Visiting family/friends 3.5 days Private Home Dining, Shopping & Sightseeing Nature-based Activities & Outdoor Sports $97.60/person $592 13 Historical and Architecturally Significant Buildings, Sites, and Themes This subsection outlines existing and demolished structures and sites having some role in the heritage of Wyalusing. The Study Area includes the Borough of Wyalusing and Wyalusing Township in Bradford County, Pennsylvania. National Register Sites and Properties The National Register of Historic Places was established by the National Historic Preservation Act of 1966 as the standard for preservation efforts (Section 101). It is the “hall of fame” of places that are important to the American people. To be eligible for listing on the National Register, a property must pass a rigorous review at the state and federal level. It is not easy to list a property on the National Register, so the properties that are listed are truly worthy of preservation. The National Register recognizes several categories of resources including single objects, structures, or buildings and groups of resources within a site or district. Regardless of category, the resource must possess integrity of location, design, setting, materials, workmanship, feeling, and association. The property must also be significant, as determined by these criteria: It must be associated with events that have made a significant contribution to the broad patterns of our history; or It must be associated with the lives of persons significant in our past; or It must embody distinctive characteristics of a type, period, or method of construction, or o Represent the work of a master, or o Possess high artistic values, or o Represent a significant and distinguishable entity whose components may lack individual distinction, or It must have yielded, or be likely to yield, information important in prehistory or history (abstracted from 36 CFR Part 60.4). In Pennsylvania, the Pennsylvania Historic and Museum Commission (PHMC) maintains an inventory of historic properties. It includes not only those that have been listed on the National Register but also those that have been determined to be eligible for listing. It also lists resources that have been reported by professional and amateur archaeologists and historians that have not been fully evaluated regarding the National Register criteria but which appear to meet those criteria or are important to a local community. The PHMC records identify three (3) properties that have been listed on the National Register of Historic Places. These are summarized on Table 4. In addition to these, two (2) properties have been determined eligible for listing on the National Register. These are summarized in Table 5. 14 TABLE 4 PROPERTIES LISTED ON THE NATIONAL REGISTER OF HISTORIC PLACES Wyalusing Borough Heritage Communities Program Municipality Wyalusing Borough Wyalusing Township Location Downtown Description Wyalusing Historic District Resource Category Comments District Grovedale Lane Welles, Ellen & Charles F., Building House built House (Grovedale, “Old Red 1822 House,” P. Dean Homer Funeral Home) Wyalusing Grovedale Lane Welles, Ellen & Charles F., Building Township House Boundary Increase Source: PA Historic and Museum Commission CR GIS; accessed May 15, 2009. TABLE 5 PROPERTIES DETERMINED TO BE ELIGIBLE FOR LISTING ON THE NATIONAL REGISTER OF HISTORIC PLACES Wyalusing Borough Heritage Communities Program Municipality Description Resource Category Comments Wyalusing William Camp Property Building Built 1821 Township Wyalusing County Bridge #41, SR 7237 Structure Steel bridge Township built 1902 Source: PA Historic and Museum Commission CRGIS; accessed May 15, 2009. The PHMC lists other properties in their database that have historical value. They were recorded but have not yet been evaluated or are ineligible for inclusion on the National Register of Historic Places. Also included are bridges which were submitted by PennDOT; near Wyalusing, several bridges have been determined to be ineligible for listing on the National Register. These resources are summarized in Tables 6 and 7. 15 TABLE 6 KNOWN HISTORIC STRUCTURES Wyalusing Borough Heritage Communities Program Area Municipality Address SR 2014 SR 187 Asylum Township Standing Stone Township Terry Township Wilmot Township L.R. 08160 Bridge 08 SR 187 SR 7203 SR 2017 L.R. 08023 Bridge 08 SR 2018 SR 7225 L.R. 08035 Bridge 08 SR 2016 SR 2010 SR 2011 L.R. 08010 Bridge 08 SR 7235 SR 409 Wyalusing Township L.R. 14 Bridge 08 S.R. 0706 S.R. 0706 Bridge Over Channel Route 6, Wyalusing Rocks Overlook SR 2010 Historic Name National Register Status Resource Category Year Built F. X. Homet Farm Bridge Bridge French Azilum Bridge Undetermined Ineligible Ineligible Undetermined Ineligible Building Structure Structure Site Structure 1954 1929 1793 1936 Bridge County Bridge #4 Bridge Bridge Ineligible Ineligible Ineligible Ineligible Structure Structure Structure Structure 1917 1992 1955 1909 Bridge County Bridge #30 Bridge Ineligible Ineligible Ineligible Structure Structure Structure 1929 1989 1924 Bridge Ineligible Ineligible Ineligible Ineligible Structure Structure Structure Structure 1956 1941 1915 Welles Cabin County Bridge #39 Undetermined Ineligible Building Structure 1806 1907 Van Ness Property Camptown Village Resource Study Area Bridge Merryall Manse Bridge Camptown Baptist Church Bridge Bridge Ineligible Ineligible Building District 1920 Ineligible Undetermined Ineligible Ineligible Structure Building Structure Building 1950 1844 1940 1872 Ineligible Ineligible Structure Structure Marie Antoinette Overlook and Inn Undetermined Building 1936 Bridge Ineligible Structure 1940 16 TABLE 7 NATIONAL REGISTER STATUS SUMMARY Wyalusing Borough Heritage Communities Program Area Municipality Wyalusing Borough Wyalusing Twp Asylum Twp Standing Stone Twp Terry Twp Wilmot Twp TOTAL Number of Category Resources 1 2 1 4 1 2 2 2 5 1 5 1 11 8 5 3 1 1 3 1 1 61 District Sites District Buildings Buildings Buildings Buildings Sites Sites Structures Structures Building Sites Structures Sites Structures Building Sites Structures Sites Structures National Register status Listed Undetermined Ineligible Listed Eligible Ineligible Undetermined Eligible? Undetermined Eligible Ineligible Undetermined Undetermined Ineligible Undetermined Ineligible Undetermined Undetermined Ineligible Undetermined Ineligible Wyalusing Historic District The Wyalusing Historic District includes most of the downtown (Figure 1). The district contains both residential and commercial properties and includes 166 contributing and 18 non-contributing buildings. Areas of significance – Commerce and Architecture Properties associated with events that had significant impact on history Period of significance: 1840-1930 The District encompasses 177 acres and is roughly bound by Prospect, 1st, 2nd, 3rd, & Noble Sts. & Taylor Ave. A Walking Tour guide titled the "Wyalusing Historic District Walking Tour" identifies structures and historical annotations. 17 FIGURE 1 WYALUSING BOROUGH HISTORIC DISTRICT Wyalusing Borough Heritage Communities Program Area 18 Cultural History The area we know today as Pennsylvania has been inhabited since the end of the last “Ice Age.” As the continental ice sheets retreated across northern Pennsylvania, the ancestors of today’s American Indians soon arrived on this tundra-like landscape across northern Pennsylvania. After the last Ice Age, the people of North America adapted to the changing environment. As the climate warmed, new plants and animals flourished. Mastodons, mammoths and other large animals that could not adapt to the warming environment became extinct and were replaced by the types of animals we see today. Hunting a deer required a very different strategy than hunting an elephant-sized mammoth. The cold weather spruce forests were replaced by nut-bearing deciduous trees. Low-lying wetlands teemed with frogs, turtles, snakes, and other edible animals and plants. Rivers supported freshwater clams, mussels, and fish. Seasonal migrations of geese and ducks provided yet another reliable food source. For the next 8,000 years, hunters and gatherers successfully exploited the landscape that we know today as Pennsylvania. One benefit of the milder climate was a more dependable food supply of wild food. With more food, people began to live together in larger camps. They knew their environment intimately, and moved throughout the seasons to take advantage of available food resources. They could move to an upland forest camp in the fall to collect acorns and hickory nuts. In the spring, they might move down along the river to take advantage of the upstream migration of shad. Summer might find them near wetlands (frogs and turtles) or berry patches. In the course of the year, they might also spend time near their favorite stone outcrop gathering chert or other rocks to be made into stone tools. About 1800 BC, the people in eastern North America discovered that they could take certain actions to encourage the growth of their favorite plants. Competitive species were removed (weeding) giving the preferred species a selective advantage. Eventually, seeds were collected and curated from growing season to growing season. Some seed-bearing grasses, such as amaranth or chenopodium (goosefoot) were probably encouraged in this way and became important food staples. This artificial selection also led to a more stable and predictable food supply, and with more food, populations grew. They had taken the first steps toward the development of agriculture, and would soon become a population dependent on the food they could grow rather than the food they could find. As people became more dependent on the crops they grew, they became increasingly settled. The seasonal nomadic hunting and gathering ways gave way to planting and harvesting schedules. Surplus food supplies required 19 storage, and stored food needed to be protected from the bacteria, mold, and appetites of hungry animals and also from other groups of people. Family ties were important, but now several different family groups lived together in villages and towns. Social organization became more complex. With a plentiful and reliable food supply, it was no longer necessary for every person to engage in gathering food. With the new “free time,” specialists emerged to redistribute food and other resources within the community. Trading relationships were established with others hundreds, even thousands, of miles away. New artifacts came into use. Finally, the atlatl was replaced by a new weapon, the bow and arrow. Arrows were tipped with small thin triangular chipped stone points. Fire-hardened clay containers become common. These pots were fragile, but they were waterproof and efficient cooking and storage vessels. They could also be decorated with motifs and themes that were not only practical but also culturally meaningful. By the 1500s, many of the native people in Pennsylvania had been impacted by the arrival of European traders, settlers, and missionaries. In some areas, they met directly, in others, their material culture, ideas, and germs were passed along indirectly. Many archaeological sites have also been recorded near Wyalusing Borough, indicating that people have lived in this area for thousands of years. The significance of these resources, summarized in Table 8, has not been evaluated for inclusion on the National Register. A summary of the cultures represented by these sites is also provided in Table 8. The known historic and archaeological resources in and around Wyalusing Borough represent a broad range of time periods extending back to the earliest occupation of North America, as indicated in Table 9. Recorded Sites To date, 32 historic structures, buildings, and sites and 26 archaeological sites have been identified near Wyalusing. Many of the archaeological sites represent more than one prehistoric culture, that is, they are multi-component sites that were inhabited more than once since the last glaciation. Systematic surveys to locate cultural resources have been limited, so it is likely that there are more historical and archaeological resources that have not been reported. 20 TABLE 8 KNOWN CULTURAL RESOURCES Wyalusing Borough Heritage Communities Program Cultural Stage Paleo Indian Time Period 14,000 8,000 BC Lifestyle Characteristic Artifacts Big game hunters; followed herds of mammoths and other Ice Age animals; nomadic; lived in small bands of people Hunters and gatherers; seasonally nomadic; hunted deer, elk and postIce Age mammals, birds, and fish; large camps of related and unrelated people Fluted projectile points Large projectile points and knives Used high quality stone materials 0 Short, broad projectile points Thick, narrow projectile points Baskets, fishing gear, grinding stones Used atlatl Depended on nuts, seeds, berries in addition to hunting Variety of stemmed and notched projectile points Carved stone bowls Used atlatl 11 Burial mounds Clay pottery Bow and arrow replaces atlatl Small thin projectile points Clay pottery 3 Unknown 11 Archaic 8000 – 1800 BC Transitional 1800 – 1200 BC Hunters, gatherers, and limited gardening; also used resources from rivers (fish, shellfish) Early/Middle Woodland Late Woodland or Late Prehistoric 500 BC – 1200 AD 800 AD – 1550 AD Village farmers; stockaded villages Prehistoric UD Village farmers; large stockaded villages; complicated relationships with other groups; in Pennsylvania, longhouses (Iroquois) and “petal” houses (Monongahela) are known Unknown # of Recorded Occurrences* 3 7 *Includes multi-component archaeological sites. UD – Age Undetermined 21 TABLE 8 continued Cultural Stage Contact Time Period 1550 - 1700 18th Century 1701 – 1800 Early 19th Century 1801 – 1850 Late 19th Century 1851 – 1900 Early 20th Century 1901 – 1950 Historical UD Lifestyle Characteristic Artifacts Indians have initial contact with Europeans, either directly or indirectly (through other Indians); begin to adopt some European traits, such as log houses and guns Frontier farmers (European, African, and Indian); small towns Glass trade beads Glass bottles Metal tools and containers (iron, brass, copper) European pottery (e.g. tin-glazed) European pottery (creamware, pearlware) Chinese porcelain Local redware and stoneware Iron hardware Forged nails Creamware, pearlware, porcelain Local stoneware Machine-cut nails Durable, mass-produced pottery (ironstone) Machine made tools and goods Ethnic traditions Mass-produced goods Plastic Wire nails Unknown TOTAL Farmers, millers, machinists; towns established around waterpower; roads and canals Farmers, industrial workers, new immigrants; industrial revolution; steam power; railroads Specialists; farms and cities; electricity; internal combustion engines; highways Unknown # of Recorded Occurrences* 2 4 3 1 19 5 69 *Includes multi-component archaeological sites. UD – Age Undetermined 22 TABLE 9 ARCHAEOLOGICAL SITES Wyalusing Borough Heritage Communities Program Site Number Name Location Site Type Culture Period or Components National Register Status Standing Stone Twp Asylum Twp Asylum Twp Open Prehistoric Undetermined Open Open Prehistoric Late Woodland Undetermined Undetermined Standing Stone Twp Wyalusing Twp Wilmot Twp Wyalusing Borough Wyalusing Borough Wyalusing Twp Standing Stone Twp Open Prehistoric Undetermined Open Open Open Prehistoric Prehistoric Prehistoric Undetermined Undetermined Undetermined Open Prehistoric Undetermined Open Open Undetermined Undetermined 80 Wyalusing, Friedenshutten Wyalusing Twp Village 81 Wyalusing, Friedenshutten Wyalusing Twp Open 94 Vanderpoel Rockshelter 95 Don Brown Asylum Twp Rockshelter Prehistoric Archaic Late Woodland Historic, 1700-1800 Archaic Transitional Late Woodland Historic – contact1800 Archaic Transitional Late Woodland Historic – contact1800 Prehistoric Asylum Twp Open Undetermined 102 Wells 132 Newton 134 French Azilum 135 136 Asylum Twp Open Archaic Transitional Early Woodland Late Woodland Archaic Terry Twp Open Prehistoric Undetermined Asylum Twp Open Historic – 1793-1850 Undetermined Asylum Twp Asylum Twp Open Open Historic – 1700-1850 Archaic Late Woodland Undetermined Undetermined 53 54 59 Wells 60 66 67 68 69 70 77 Schmoll Undetermined Undetermined Undetermined Undetermined 23 TABLE 9 (continued) Site Number Name 145 Newton 1 146 Newton Mammoth 163 Stevens 1 165 Lewis 201 LaFrance 211 Meglich Barn Foundation 262 Welles Property Tenant House Location Site Type Culture Period or Components National Register Status Asylum Twp Open Archaic Undetermined Asylum Twp Paleontologica l Open Prehistoric Undetermined Early Archaic Middle Woodland Late Woodland Undetermined Middle Archaic Late Archaic Historic – 1800-1900 Eligible? Historic – 18001925+ Eligible? Standing Stone Twp Standing Stone Twp Wyalusing Twp Wyalusing Twp Wyalusing Twp Open Open Open Farmstead Undetermined Undetermined Local History The development of Wyalusing in the 18th century has been well documented. Its location at the mouth of Wyalusing Creek along the North Branch of the Susquehanna River made it a desirable location for its transportation potential. Throughout the 18th century, the town was located on a contested landscape. Earlier, the Five Nations of the Iroquois had won the land by wiping out the Susquehannock (Andaste). They continued to exert their control on the Lenni Lenape (Delaware), by soundly defeating them and then adopting them as the sixth nation of their confederacy. But the hearts and souls of the Munsee had been captured by the Moravian missionaries, and they converted to Christianity. As the Six Nations, they allied themselves with Anglo settlers who fought against American independence. To complicate matters even more, the Anglo settlers also disputed the rights to this same land among themselves. Connecticut extended its boundary into northern Pennsylvania, and by the War for Independence, the North Branch had become a haven for British sympathizers and loyalists. By the 19th century, all disputes between Indian nations and colonial provinces were settled, and Wyalusing became an important agricultural, lumber, and transportation center in Bradford County. Table 10 lists some important events in Wyalusing history. 24 TABLE 10 WYALUSING CHRONOLOGY Wyalusing Borough Heritage Communities Program Date Event 1723 – 1729 German Palatinates from upstate New York travel down the Susquehanna to settle near Harrisburg, opening a route into what is now Bradford County. At the request of the Governor of Virginia, Conrad Weiser visits Wyalusing to mediate between the Six Nations (Iroquois Confederacy) of New York and the Five Civilized Tribes of the Carolinas. Weiser makes several visits to arrange a treaty with the Cayuga of the Six Nations. Moravian missionaries Cammerhoff and Zeisberger see the remains of an “old town” of the Andastes (known today as the Susquehannock, a people said to have been exterminated by the Iroquois) at Wyalusing. A band of Munsee (Lenni Lenape or Delaware) settle near Wyalusing. The Delaware were part of the Six Nations. A portion of present Bradford County is purchased by Pennsylvania from the Six Nations. Christian Frederick Post visits Wyalusing. The Delaware at Wyalusing are converted to Christianity by Zeisberger. Wyalusing is abandoned during Pontiac’s War. The Indians travel to Philadelphia, where they are put under arrest for a year. At least 56 die of small pox in the summer of 1765. The “Christian Indians” return to Wyalusing; Moravians establish a mission, Friedenshütten, or “tents of peace.” It took the place of the Indian town and occupied the flats in the bend of the river opposite the mouth of Sugar Run creek. The town consisted of 29 log houses, 13 huts, 7 stables for horses and a church, surmounted by a cupola containing a bell. Village at Wyalusing moved to higher ground. Land around Wyalusing bought by Pennsylvania from the Six Nations under the Treaty of Fort Stanwix (New York). Settlers from Connecticut begin to move into northeastern Pennsylvania; acting governor John Penn warns the Indians at Wyalusing not to encourage “the New England people who are endeavoring to take the land from the [Pennsylvania] proprietaries.” A great flood inundates settlements along the Susquehanna, including Wyalusing. Wyalusing and other missions are abandoned when all (151) remove to the Tuscarora’s Valley in Ohio. The Strope and Van Valkenberg families settle at Wyalusing; they move down the river to Wysox in 1776. Connecticut formally assumes territory in northern Pennsylvania by organizing the town of Westmoreland and expanding the boundary of Litchfield County westward. James Wells and Amos York of Connecticut settle at Wyalusing. At the outbreak of the American Revolution, British Loyalists (Tories) and Connecticut Yankees settle along the Susquehanna River, behind British lines. They allied with British Rangers and the Six Nations to harass the supporters of independence. To limit the Indian/Tory insurgency, Col. Thomas Hartley destroys several Indian towns near Wyalusing, including a battle at “Indian Hill” about five miles east of Wyalusing, and Queen Esther’s Town near Milan. 1725-1750 1750 1752 1754 1760 1763 1763-1765 1765 1767 1768 1769 1771 1772 1773 1774 1775 1778 25 TABLE 10 - continued Date Event 1779 In a renewed and more intensive effort to reduce the Indian/Tory insurgency, General John Sullivan mounts a campaign against the Six Nations along the North Branch of the Susquehanna. His camps at Wyalusing were instrumental in carrying the campaign into southern New York. Escalating violence near Wyalusing causes all settlers – Tories, Indians, and supporters of independence – to abandon the area until the end of the war. The provisional wartime government of Pennsylvania petitions the Continental Congress to adjourn a court to settle the boundary dispute with Connecticut. The court meets in Trenton, New Jersey, and finds that Connecticut has no claims to the disputed lands in northern Pennsylvania. Public road construction begins. The first follows the road built by Sullivan in 1779. Wyalusing Township created. By this time, the population of Bradford County was about 1,100 (about 200 families). French refugees arrive at nearby Asylum (French Azilum). All land in present Bradford County is secured by both the Susquehanna Company of Connecticut and by Pennsylvania warrants. All remaining disputes between Connecticut and Pennsylvania are extinguished by the Compensation Law. Ontario County is created from Luzerne and Lycoming counties; in 1812, the name was changed to Bradford County; the county was incorporated in 1828. John Hollenback builds a large grist mill at the mouth of Wyalusing Creek. Charles F. and Ellen Welles build their brick house, known locally as “The Old Red House” and “Grovedale Farm.” In 1894, it was enlarged with a frame addition. Construction of the North Branch Canal begins between Wilkes-Barre and Elmira, including a basin in Wyalusing near Grovedale Farm; the town becomes a successful commercial center. Wyalusing Township assumes its present boundaries. The Sunbury and Erie Railroad (later, the Lehigh Valley Railroad) begins its takeover of the North Branch Canal towpaths for the railroad bed. Construction of the North Branch Canal is completed. The Lehigh Valley Railroad, connecting Pittston and Waverly, is completed and the first train arrives in Wyalusing. Wyalusing has eight stores, two academies, and three churches with a population, including the township, of 1,693. Taylor Packing Company built in Wyalusing. The Eastern Delaware Nations acquire Wyalusing Rocks. Taylor Packing Company is acquired by Cargill Regional Beef with the capacity to harvest up to 2,000 cows per day. The Wyalusing Historic District is identified and nominated to the National Register of Historic Places. Arrow United Industries takes over masonite plant The Eastern Delaware Nations planned a Cultural Center at Wyalusing Rocks. 1779-1783 1782 1790 1790 1794 1796 1799 1810 1821 1822 1826 1837 1850 1857 1869 1870 Ca. 1940 1999 2001 2003 2008 26 Wyalusing’s Colorful History The Wyalusing area has a wealth of heritage resources and a colorful history that includes the following: The community is promoted as “one of the oldest Native American settlements in America”. o o Early Native American History, site of Gahontoto and was inhabited by a native tribe called Tehotachsee (other sources identify tribe as Susquehannocks or Andaste). This small tribe was completely exterminated by the Cayugas in wars waged before the Native Americans knew the use of firearms and fought with bows and arrows. In 1752, Chief Paupunhank, along with approximately twenty families, built the village of Wyalusing on the ashes of where the destroyed settlement had stood earlier. Their houses, for the most part, were constructed of split logs. Intersection of two major Native American Trails – Great Warrior Path (Shamokin – Tioga) and Wyalusing Path (West Branch – Binghamton) As is the case with much of the northern tier, the area was in the Pennsylvania/Connecticut land dispute and the Yankee/Pennamite Wars. During the Revolutionary War, white settlers in the town sought refuge at the settlement of Wyoming, Pennsylvania. In 1778, Wyalusing was burned to the ground by Native Americans sympathizing with the British. After the Revolutionary War, the settlers slowly returned to the town. Through the 1800s, Wyalusing served as a hub for the shipment of logs down the Susquehanna River and grew as a commercial center for the surrounding farms. The Welles Mill Company, established along the Wyalusing Creek in 1820, was a prime reason settlers came to reside in the town and farm the surrounding countryside. The present town is comprised of farmlands once owned by the Gaylord family. As the town grew, it became a shipping center on the North Branch Canal which followed the Susquehanna River through this region and crossed the Wyalusing Creek by way of an aqueduct. Still later, in the mid-1800s, the railroad was built through this area and Wyalusing became a main shipping point for livestock, grain, lumber and flagstone. The town’s business section, which was built mainly between 1820 and the early 1900s has been fortunate in escaping any serious fires such as have swept through other towns in this area. Consequently, the charming and largely original store fronts still exist today. Wyalusing was incorporated as a borough in 1887, the same year as the town’s newspaper, “The Wyalusing Rocket-Courier,” began publication. 27 In the mid-1920s, Wyalusing became a main shipping center for fresh milk, and the nucleus for a vast dairy industry. The logging industry, after subsiding for a period of time, has again come into prominence in order to meet the supply needs of local timber industries. The Cargill Plant, the former Taylor Packing Co., Inc., located in the area and is presently one of the largest meat processing industries on the east coast. Source: Wyalusing Area Chamber of Commerce Selected Other Wyalusing Area Heritage Resources Wyalusing Hotel: The Hotel has been the center of the area’s social activity for over 100 years. Founded in 1860 as the Brown Hotel, the building is one of the architectural masterpieces designed by J. Morgan Brown, Wyalusing’s illustrious “Gingerbread Man”. Brown, an architect/contractor, had a special talent for creating gingerbread profusion of ornately cut wood. He created intricate decorative facades for a number of buildings in the area. The Hotel’s “Mississippi Riverboat” porches are a perfect example of Brown’s handiwork. A great deal of yesteryear still remains at the Hotel. The original two-story barn, used as a “first-call” livery stable, and the ice house still stand at the rear of the building. At one time the brick portion of the hotel, built in 1882, was capped with a massive wooden façade with ornate gingerbread cutouts. The newer section of the Hotel, where our dining room is located, was originally the Brown homestead and was constructed in 1894. Please spend a minute or two in our lobby area where you will find many pictures of the Hotel from years gone by. The Hotel has on display guest registers and rate sheets from the late 1800s and early 1900s. (Source: Wyalusing hotel web page) LeRaysville Phalanx: This early communal living experiment (Dr. Lemuel C. Belding) lasted from 1844-46 on 600 acres of farmland/forest north of LeRaysville. The buildings were then dismantled and moved to LeRaysville, with some existing into 1970’s. LeRaysville: LeRaysville was named after an early land baron, LeRay deChaumont, a French gentleman, who was sole owner of 86,000 acres of land which included large portions of present day Bradford, Susquehanna and Wyoming Counties. The majority of the region’s Amish community resides in the LeRaysville area. Their horse-drawn carriages are a common sight along the local roadways and traditional charming architecture is reflected in the town’s older homes and community bandstand. The area is known for excellent deer hunting, numerous other outdoor activities, the LeRaysville Cheese Factory, 28 Gibbs Perennial Gardens, an annual Labor Day Celebration and Summer Bluegrass Music Festival. Camptown: Stephen Foster’s popular “Camptown Races” was penned while Foster was visiting his brother in Towanda. At the time, a popular horse race, “five miles long” was run between Camptown and Wyalusing and is believed to have been the inspiration for Foster’s immortal song. Foster’s first published song, “Tioga Waltz,” was written when he was a student in Bradford County. The present-day version of the Camptown Races, a cross country foot race, is the region’s oldest 10 K race and one of the most challenging. It’s held every year, the first weekend in September and includes the community’s annual Old Home Day celebration. Wyalusing Rocks: Wyalusing Rocks is located just west of Wyalusing on Route 6. Once used by the Iroquois as a river traffic lookout and signaling point, it rises 500 feet above the Susquehanna River and offers beautiful views of the River and abutting countryside from Route 6. The Ellen and Charles F. Welles House: Located at 1 Grovedale Lane in Wyalusing Township, this house was listed on the National Register of Historic Places on May 20, 1999 French Asylum: French Azilum is located approximately midway (14 miles +/-) between Wysox and Wyalusing via PA Rt. 187. French Azilum, or Asylum, was appropriately named for it provided a natural setting of undisturbed calm and pastoral serenity for a group of French exiles who settled here in the autumn of 1793. It was a haven far removed from the dangers of revolution, imprisonment, slave insurrections and yellow fever. To them it was Azilum, a place of refuge. Some of the refugees, because of their loyalty to the King of France, had left France to escape imprisonment or death at the hands of the French Revolution. Others had fled the French colony of Santo Domingo (Haiti) to escape the carnage of mulatto and slave uprisings inspired by the declaration of equality of the radical French Assembly. According to an unverified story, even Marie Antoinette, the Queen of France, and her two children were to settle here. Several influential Philadelphians who were sympathetic to the exiles also saw in their plight an opportunity to profit financially. To 29 this end, Stephen Girard, Robert Morris and John Nicholson, Pennsylvania’s comptroller general, abetted the purchase of a large tract of land in the northern wilderness of the State. Approximately 1,600 acres were acquired, three hundred of which were laid out as a town plot with a two-acre market square, a gridiron pattern of broad streets and 413 lots of about one-half acre each. By the following spring some thirty rough log houses were built. In time several small shops, a schoolhouse, a chapel and a theatre appeared around the market square, along with a gristmill, blacksmith shop and a distillery. Dairying and sheep raising had begun. Orchards and gardens were planted, and the manufacture of potash and pearlash was established. Of the more than fifty structures erected by the refugees, not one remains. The four hundred-odd halfacre house and garden plots, so carefully planned and then abandoned, were absorbed into larger tracts of farmland and tilled for generations by later occupants. The LaPorte House, built in 1836 by the son of one of the founders of the colony, has delicately painted ceilings and interior décor which reflect the French influence, elegance and refinement of an earlier day. (Source: http://www.frenchazilum.com/history.html) Marie Antoinette Overlook: The Marie Antoinette Overlook is a scenic overlook on Route 6 that affords a magnificent view of the French Azilum village site, as well as the River and rural countryside. Many travelers believe that this segment of Route 6 is among the most scenic in the state. Wyalusing Valley Museum: The Wyalusing Valley Museum Association was started in 1976 headed by William Keeler and James Eaton and many other Wyalusing residents as a tribute to the bicentennial of our nation. The displays were located in the Wyalusing Borough Hall and lasted one year. In late 1979 a group of citizens concerned about how to preserve the history of Wyalusing got together to reform the Wyalusing Museum and set up a committee and by 1980 the Wyalusing Valley Museum officially opened in the basement of the Wyalusing Public Library. Today the museum has benefited from a generous gift from Kay Welles Homer of leasing the Bixby house and barns on the Welles Estate. The Wyalusing Valley Museum is located in the Bixby House in Wyalusing Township just east of the Borough and just off of Rt. 6 on SR 2010 across from the Wyalusing Valley Jr./Sr. High School. The estate area is historically significant having a role as dairy farm from 1820-1970’s. Other nearby facilities over time included lumber, planing, grist and flour mills, a dairy, a creamery and canal 30 facilities, in short, facilities that formed the industrial and commercial heritage of Wyalusing. The nearby “Red House” (circa 1822 in private ownership), Bixby House and Barn are on National Register and are all on what is known as the Grovedale Farms. A 2004 Interpretive Site Master Plan identified conditions and recommendations including various structural and non-structural recommendations for the facilities that include the Museum (presently Bixby House), a barn (proposed uses include agricultural/dairy interpretation, exhibit space, catering, theatre, receptions, conferences) and a Carriage Barn (used for storage; proposed uses storage and support). Bixby House focuses on early years of Wyalusing with exhibits including a large arrow head collection, vintage tools, local keep sakes, a doll collection, memorabilia from the Wyalusing Schools, Civil War and World War II collection, vintage wedding dresses, a library and many photos; The Barn houses a Hook and Ladder Fire truck and appurtenances from The Audux Hook and Ladder Company one of three fire companies in the 1800’s., vintage farm tools, and a scale model of the old Welles Mill that was destroyed by fire;. The Carriage Barn houses two horse drawn carriages, horse drawn sleighs and more vintage farm tools. Historic Markers The iconic blue and yellow PHMC Historic Markers identify important historic sites, events and resources and are readily recognizable by heritage-tourists, residents and the casual traveler. Table 11 summarizes the twenty-four (24) PHMC markers found to be especially critical for the Study Area. The markers emphasize the importance of the region around Wyalusing during the 18th century, particularly during the American Revolution. The Susquehanna River provided a convenient passage through the Endless Mountains of northern Pennsylvania, first followed by Native Americans, then by General Sullivan and his army during the American Revolution in an attempt to subdue the Iroquois. A review suggests a possible underrepresentation of timbering/lumber and nature themes. 31 TABLE 11 HISTORICAL MARKERS - Bradford County Name Location Category Text Asylum Mount Rock lookout off US 6, 5 miles N of Wyalusing Early Settlement, Ethnic & Immigration, Government & Politics 18th Century Azilum U.S. 6, 4.5 miles N of Wyalusing at lookout Cities & Towns, Early Settlement, Ethnic & Immigration Azilum Junction U.S. 6 & Pa. 187 at Wysox Cities & Towns, Early Settlement, Ethnic & Immigration Bradford County County Courthouse, Main St., Towanda Government & Politics, Government & Politics 19th Century, Military Fort Sullivan Pa. 199 in southern Athens American Revolution, Forts, Military, Native American Fort Sullivan, Soldiers’ Burial US 220 & 309, Athens American Revolution, Forts, Military Friedenshutten U.S. 6, 1.3 miles SE of Wyalusing (Missing) Early Settlement, Native American, Religion Indian Hill U.S. 6, 4.6 miles E of Wyalusing American Revolution, Military, Native American A settlement of French Royalists who Fled the French Revolution in 1793 was established in the valley directly opposite this Marker. It was laid out and settled under the direction of Viscount de Noailles and Marquis Antoine Omer Talon. It was hoped that... The broad plain which can be seen from this point was the site, 1793-1803, of the French refugee colony. The Great House, built for Marie Antoinette and her son, was there and an entire village founded. Site of the famed French refugee colony is a few miles south. Here exiles laid out a town and built La Grande Maison for the Queen and her son, the heir to the throne of France. Formed on February 21, 1810 from Lycoming and Luzerne counties. Named Ontario County until 1812; renamed for the second U.S. Attorney General, William Bradford. County seat of Towanda was incorporated 1828. Famous for Sullivan's March and David Wilmot. Here, between the Chemung and Susquehanna commanding both rivers, Gen. John Sullivan built a fort Aug. 18, 1779. With a camp on the flats, it was base for the central N.Y. campaign and defeat of the Tory-Indian alliance. Here within the confines of Fort Sullivan were buried, August 14, 1779, several soldiers killed the previous day in a skirmish at Chemung, as attested by Soloman Talada, soldier in the ranks, who returned to live in Athens the rest of his life. This statement... Moravian mission founded at Wyalusing Indian town, 1763, by Zeisberger, who built a model Indian town. Abandoned in 1772, when pastors Ettwein and Roth led some 200 Indians to the mission of Friedensstadt on the Beaver River. The hill just southeast was the scene, Sept. 29, 1778, of a battle between Col. Thos. Hartley's men from Fort Muncy, and the Indians. Two days before, Hartley had burned Queen Esther's town near present Athens. 32 TABLE 11 - Continued Name Location Category Text Indian Hill Battlefield Off US 6 - Cornell Rd., ~5 miles E of Wyalusing, 1st right past Indian Hill marker traveling east American Revolution, Military, Native American Joseph Elliot Lime Hill, US 6, W of Wyalusing American Revolution, George Washington, Military, Native American Lime Hill U.S. 6 at Limehill, 3.7 miles N of Wyalusing American Revolution, Military, Native American Lime Hill Battlefield US 6, 3.7 miles N of Wyalusing American Revolution, Military, Native American Sullivan Expedition Against the Iroquois Indians, 1779 – Breakneck Hill Sullivan Expedition Against the Iroquois Indians, 1779 – Sheshecunnunck Sullivan Expedition Against the Iroquois Indians, 1779 – Standing Stone Off US 220 between Towanda and Ulster (MISSING) American Revolution, Military, Native American, Paths & Trails On September 29th, 1778 on the hill one mile south east of this marker in the most desperate engagement between Indians and white men in Bradford County, Colonel Thomas Hartley defeated the Indians. He left Fort Muncy September 21st. On the 27th burned ... Second in command at the Battle of Lime Hill April 14, 1782. He killed the Indian who shot Mrs. Franklin and rescued three of her four stolen children. He was in the engagement at Trenton December 25, 1776 and was presented with a sword by General George... Here Apr. 14, 1782, a party led by Sgt. Thos. Baldwin tried to rescue a woman and her children held as Indian captives. In a four-hour battle, three children were saved but the mother was killed. April 14, 1782, Sergeant Thomas Baldwin's Party in attempting to rescue Mrs. Rosewell Franklin and her four children who had been captured by Indians, met the enemy near this spot after four hours of fighting. Three of the children were rescued but Mrs. Franklin... BREAKNECK HILL Narrow pass over which Sullivan's Army marched August 9, 1779 is visible across the river in a Southeasterly direction. Six miles of Sullivan's March are in plain view. E side of SR 1043 in Sheshequin Twp., 2.3 miles N of the bridge into Ulster American Revolution, Military, Native American 15 miles from Standing Stone, seventh and last encampment of Sullivan's army on march from Wyoming to Teaoga August 10, 1779, lay on these lowlands by the river. SR 2016, Standing Stone American Revolution, Military, Native American 9 1/2 miles from Wyalusing, sixth encampment of Sullivan's army on the march from Wyoming to Teaoga August 8-9, 1779, was on river lowlands opposite the Standing Stone. 33 TABLE 11 - Continued Name Location Category Text Sullivan Expedition Against the Iroquois Indians, 1779 – Teaoga Sullivan Expedition Against the Iroquois Indians, 1779 – Wyalusing Sullivan’s March Corner of Tioga (PA 199) & Main Sts., Athens American Revolution, Military, Native American Teaoga. Indian village 3 miles distant from Sheshecunnunck, site of Sullivan's army encampment August 11-26, 1779, lay one and one-fourth miles south of this point. US 6, 1.4 miles SE of Wyalusing American Revolution, Military, Native American, Religion 10 1/2 miles from Vanderlip's farm. Fifth encampment of Sullivan's Army on the march from Wyoming to Teaoga, August 6-7, 1779, was on site just west of this road marked by the Moravian Indian town monument. U.S. 6, 1.4 miles SE of Wyalusing American Revolution, Military, Native American Sullivan’s March SR 1043, Ulster, (Missing) American Revolution, Military, Native American Sullivan’s March U.S. 6, ~6.2 miles NW of Wyalusing, at Standing Stone Twp. Bldg. U.S. 220, 1.3 miles N of Ulster American Revolution, Military, Native American Warriors Path GAR Hwy. (US 6), 1.3 miles N of Wyalusing Native American, Paths & Trails, Transportation Wyalusing GAR Hwy. (US 6) at S end of Wyalusing; GAR Hwy. (US 6) at N end of Wyalusing Cities & Towns, Early Settlement, Native American Wyalusing Rocks U.S. 6 & U.S. 309, 1.3 miles N of Wyalusing at lookout (Missing) Environment Gen. John Sullivan's army camped just west Aug. 5-7, 1779, en route to attack the New York Iroquois. A major campaign, destroying 40 villages and ending the IndianTory frontier menace. Gen John Sullivan's army camped on the Sheshequin Flats opposite, Aug. 9-10, 1779. The seventh and last overnight stop on the way to Tioga Point. Gen. John Sullivan's army camped on the nearby river lowlands Aug. 8-9, 1779 en route to attack the Six Nations Iroquois. Sixth camp between Wyoming and Fort Sullivan. Gen. John Sullivan's army camped on the Sheshequin Flats below, Aug. 9-10, 1779. The seventh and last overnight stop on the way to Tioga Point. A great Indian highway from Six Nations country, New York, to the Catawba country in the Carolinas. It made its way through the Allegheny Mountains by following the Susquehanna and Juniata valleys. Named for an early town of the Munsee Delaware’s, which occupied the flats south of the present town. In 1760 Munsee’s under Papoonhank welcomed Post here, on his way toward a great Indian council beyond Allegheny River. Lookout on Warriors Path, entering Pennsylvania from the headwaters of Delaware, Susquehanna, and Chemung Rivers. Over it traveled Six Nations war parties against southern Indians, and peace missions to Philadelphia. Sullivan’s March American Revolution, Military, Native American Source: PHMC website (phmc.state.pa.us; accessed May 27, 2009) 34 Wyalusing History Trail (part on On-cell System) A locally-developed heritage tour was finalized during the planning process, keyed to and linking more than twenty (20) heritage sites via a cell-phone based interpretive program. The sites are identified on Table 12. TABLE 12 Wyalusing History Trail Site # 1 Name Description Gohontoto Early Andaste/Susquehannock Village near present day Park Place identified with French contact in 1616. Iroquois defeated inhabitants, destroyed village and claimed area. Overlooks junction of Great Warrior Path & Wyalusing Path; Native American lookout for River traffic; Sullivan used Great Warrior Path Skirmish between Native American war party who captured Roswell Franklin & children and a rescue party of 8 settlers; on April 7, 1782 NE of PHMC marker on Rt. 6. Marie Antoinette Overlook affords view of site of village for refugees from the French Revolution Descendants of French refugees settled and operated mill & ferry. Grassland used for hay for livestock by Native Americans and settlers later; near Homets Ferry 2 Wyalusing Rocks 3 Battle of Lime Hill 4 French Asylum 5 Homets Mill & Ferry 6 7 Misiscum/Indian Meadows Standing Stone 8 Camptown Races 9 Camp Homes 10 Stephen Rought’s Grave 11 Battle of Indian Hill 12 Browntown 13 M’chwihilusing Gray sandstone 25 ft. high, 13.5 ft. wide & 4 ft. across on the Susquehanna River at NW boundary of French Asylum, first described by a member of Sullivan’s March PHMC Marker in Camptown identifies this as probable inspiration for the song. The homes of the three sons of Job Camp, Revolutionary War veteran and settler of Campton, remain in Camptown Member of the famed 141st Regiment (Bradford Regiment) awarded the Congressional Medal of Honor who was wounded and captured at Chancellorsville and died in 1919 at the age of 79. The American Legion Post 510, the Rought-Hall Post in Laceyville, PA is named in his honor. He is buried in Spring Hill Cemetery Site of skirmish between force led by Col. Thomas Hartley and Native Americans pursuing him after action against Indian and Tory villages in September 1778. Village named after Thomas Brown, earliest settler in 1787 whose 1791 grave is the oldest in the County. Native American town began by Paupunhank in 1752 and the site of a Moravian mission in 1763. On site evidence shows habitation in 1000 AD but anecdotal evidence suggests habitation for 8000 years 35 TABLE 12 - Continued Site # 14 Name Description Friedenshutten Native American town was rebuilt village on higher ground after 1765, with name meaning “huts of peace”. Town ultimately had 29 log houses, 13 huts, 7 stables and a church but was abandoned in 1772 when Native Americans and missionaries moved westward. On the site of the former school built in 1793 and Presbyterian Church. A force led by General John Sullivan passed through the area in 1779 on a punitive campaign to destroy Native American villages and croplands. The force consisted of 3,500 continentals, an artillery regiment and a flotilla of 200 boats. The social and economic implications of Sullivan’s March are critical in that it depopulated a large tract of Native American land that encouraged white settlement. The first white settler’s house (1765) occupied by a Connecticut settler in 1776 that existed until the 1900’s near the bridge to the high school. On acreage owned by Charles Welles, the house was constructed in 1822 and expanded in 1893. The Bixby House next door was built by Welles in 1843 and is now the Wyalusing Valley Museum. The farm complex is now on the National Register. Millpond dam is north of Rt. 6 and canal basin site and warehouse is behind the mill. 15 Wyalusing Cemetery 16 Sullivan’s March 17 Nathan Kingsley House 18 Old Red House 19 Welles Mill and Canal Warehouse Canal Towpath Most preserved section of North Branch Canal is located just below 90-degree turn on Canal Street. Incorporated in 1887 with structures built from 1850’s Wyalusing 21 through the late-1800’s. Major John Taylor family settled here in 1792 and Taylor Chimney 22 descendants show continuous ownership to present day. Chimney from original home is in field of house built by Bascom Taylor in 1860’s. Family owned Taylor Packing Company that recently became Cargill. Prominent early land owner of all of present day Wyalusing Gaylord Land Purchase 23 that owned an octagonal house at the intersection of First and State Streets that burned in 1899. Extended to Wyalusing in 1867 and ended canal era. Lehigh Valley Railroad 24 Daycare Center is on the site of former station. Believed to be built in 1806 by some of the workmen who The Old Log House 25 erected houses at French Azilum, providing an idea of what houses may have looked like in that settlement. House is on the National Register. Source: From a Wyalusing Community Corporation brochure originally edited by Michael C. Kilmer, David LaFrance and Wendy Gausted. 20 36 Community Inventories - Inventory of Community Events/Activities Comprehensive inventories of events are not readily available for all activities, although the Greater Wyalusing Chamber of Commerce does maintain a thorough listing with information of major activities. Some signature events identified in this and other area websites and public input are summarized below: Event Location Timeframe Chamber of Commerce Dinner & Auction Wyalusing Valley Motorsports Park Wyalusing March Surrounding Area May-October Village Value Day (town yard sales) Wyalusing June Eastern Delaware Nations Annual Motorcycle Ride Fundraiser Blue Heron Gallery – shows Surrounding Area July Wyalusing Summer & Fall – and Antique Appraisal Show Wyalusing July Wyalusing Volunteer Fireman's Parade and Carnival Historical Float Trip Wyalusing August French Azilum/Sugar Run Meshoppen August Wyalusing Valley Museum Wine Festival Old Home Day/Camptown Race Wyalusing September Surrounding Area September Sullivan County Fair Forksville September North Branch Arts and Music Festival Wyalusing Fall Festival Wyalusing October Wyalusing October North Branch Artisan Trail Wyalusing and Surrounding Camptown October Wyalusing October Flaming Foliage Festival Forksville October Sullivan County Fall Festival & Lumberjack Competition Community theater Forksville October Wyalusing Schedule varies as scheduled (8/year) Wyoming County Fair Camptown Races, Bar-B-Que, and Crafters North Branch Triathlon September October 37 Other events include Weekly Farms Market, a Bridal Show and various Craft Shows. Based on the dates of the Wyalusing area events shown above, the Summer-October period is especially active with events while the winter/early spring part of the year appears to have a void of activities and events. Program consideration of events associated with the winter theme and spring events seems to be logical. A synthesis of the group dynamics yields the following identification of attractions, activities and events held by the general public, as reflected in discussion at public meetings, workshops and feedback by the local stakeholders. Key Stories – “things that everyone should know about Wyalusing” Residents feel it has the “shortest Main Street in Pennsylvania” Only public art gallery in Bradford County Birth place of Philip Van Doren Stern, author of The Greatest Gift that inspired It’s a Wonderful Life Long Native American heritage with Eastern Delaware Nation Friedenshutten heritage Gas drilling and Marcellus Shale – costs and benefits A very “Community Minded” town Residents note it is the smallest town with its own newspaper Many local clubs reinforce community spirit Bio-mass heat plant at High School Unspoiled countryside surrounds community – much protected by conservation easements Land use regulations help preserve community Scenic and historic designation reflects appreciation of preservation Wyalusing Rocks and Marie Antoinette Scenic Overlooks Music heritage (i.e. community theater, music society) Stable industry base “Insurance capital” of the region Horseshoe calking machine was invented and manufactured in Wyalusing (photo above to the right) by the L.S.P. Calking Machine Company 38 Local Comment Summary Numerous attractions, businesses and resources were noted during the research and planning process, many of which were noted in the above tables. Overall, the following summarizes the central themes associated with these resources. TYPE DESCRIPTION Outdoors The community is near the Susquehanna River, which is also designated as a Water Trail, and is becoming more recognized as an outdoor recreational resource. Route 6 itself is especially scenic between Wysox and Wyalusing, carved along the hillside affording many scenic views of the River, the Valley and the geology. There is a moderate assortment of specialty and convenience commercial establishments in the region, as well as other nearby shopping opportunities in the Towanda area. The compact downtown business district just off of Route 6 is quite visually attractive. The Wyalusing Valley Museum is a major resource in interpreting the industrial, community, Native American, agricultural and other local heritage themes of the area. It is operated by the Wyalusing Valley Museum Association following the recommendations of an Interpretive Site Master Plan. While there are no State Parks in the immediate area, Mt. Pisgah, World’s End, Ricketts Glen and Salt Springs State Parks are relatively close. In addition, the Loyalsock State Forest is to the southwest and several State Game Lands are nearby to the south and west. Marie Antoinette and Wyalusing (Prayer) Rocks Scenic Overlooks are near Wyalusing, both offering spectacular views of the River, French Azilum and the valley. Publicized events and activities are quite varied. A calendar is maintained by the Greater Wyalusing Chamber of Commerce on its website. Regional resources such as French Azilum, the aforementioned scenic overlooks, Friedenshutten, and the locally developed Wyalusing History Trail. Commercial Museums State Parks and Related Recreation/Amusement Community Calendar Attractions 39 Local Attractions include various commercial, community and recreational sites and locations in Wyalusing and Wyalusing Township that were identified during field work and in community meetings, as summarized below: Type of Resource Resource Signature Commercial Sites – Local and nearby Numerous business along Main Street and Route 6 Grovedale Winery The Wyalusing Hotel LeRaysville Cheese Factory Red House Bakery/Deli Friedenshutten Site Wyalusing Public Library Wyalusing Historic District Wyalusing Valley Museum Fireman’s Field Marie Antoinette Overlooks Wyalusing Rocks/Prayer Rocks (Native American near proposed Eastern Delaware Nations Cultural Center Site) Susquehanna River and River Trail French Azilum North Branch Art Trail Wyalusing History Trail Wyalusing Walking Tour (90+/- identified historical/architectural resources) Quilt and Barn Tour Community Sites and Resources Recreational/Open Space Sites and Resources Other Heritage Sites/Resources 40 Community Inventories - Inventory and Survey of Businesses Wyalusing is a charming community having several small retail businesses that are only open during the day. Wyalusing’s downtown business district is about one block long and is located slightly off of but accessible from Route 6. Wyalusing has a compact but strong pedestrian scale business district emphasizing preserved/restored facades, A number of resources are available including lodging, shopping, eating establishments, a walking tour, the Wyalusing Valley Museum and the National Register Wyalusing Historic District. On-street parking is available within the business district. Perhaps the most noticeable business is the Wyalusing Hotel, an eating/lodging establishment in a restored historic structure. The following summarizes the types of businesses in these areas as identified in a windshield survey in August 2009 with greater detail given to the in-town businesses: Wyalusing Business District – Main Street OIP: restaurant, pizza PerNickety/Brewed Awakening: “Gifts, Gadgets, Gift Baskets” coffee shop/gift shop Cappuccino, lattes some gift items. Main Street Sign Company Claudette’s: Bridal shop and alterations, wedding cakes. Amica Professional Services: Domestic counseling. Forget Me Not Gifts/ Sharon Share Alike/ Just In Time: Small Co-op offering a mix of craft items, gifts and antiques. Dietz Monogramming & Screen-printing: Dr. Ottaviani: Optometrist Willow Tree/Country Gift Box: Co-op, Antiques, country gift items, used books, clothing. Allstate Insurance: Gannon Associates Mama O’s: Restaurant, pizza Linda Mahoney: Real estate, Century 21 Dr. Jeffrey Hainley: Dentist Flower Abbey: closed Miller’s Pharmacy: small pharmacy Wyalusing Hotel: Lodging and restaurant. Iddings Insurance, Progressive Insurance Co. Wyalusing School District Office: Jaime’s Place: Hair styling salon and assortment of hair products. Kevin T. Downs Financial Services Memorial Hospital Family Medical Center Chamber Building/ Wyalusing Community Corp. /Wyalusing Industrial Development Corp. / The Blue Heron Art Gallery: A community activity and arts center 41 Marsh, Main & Church Street The Clothes Closet: Resale clothing shop, adults and children. Marsh Street Downtown Auto Center: Car repair Mosher Chiropractor Dr. Wywiorski: Optometrist Church Street Jane Dietz: Accountant Library Post Office McHenry Funeral Home P & G Credit Union Diana Black’s Art Studio Peoples Bank Route 6 West Sanford & Son Antiques Professional Building Bills Tires: Professional Building Rocket- Courier /Rocket Shopper: Newspaper The Ram Zone Bar Dandy Mini Mart Frank Melley, C.P.A. Napa Auto Part The Hayseed Group: Professional building First Liberty Bank & Trust Tuscarora Wayne: Professional Wyalusing Farm & Home Shopping Center: Who knew Consignments Joes Tobacco Super Store Dollar General Guthrie Clinic Bob’s Restaurant Wine & Spirits Plaza Pharmacy Mini Mart Burgess Construction Route 6 East AFLA C / Nationwide Miller Ins. Agency Steve’s Sports Den Timeless Treasures Claire’s relishes, antiques Century Farm Meats Ace Hardware 42 Wyalusing Creek Plaza: Wyalusing Florist & Gift Shop Subway Wyalusing Back Stage Video Verizon Wyalusing Family Chiropractic Genesis Salon Pinescreek Contractors Wyalusing Valley Construction Peoples Bank Carquest Auto Parts Wyalusing Beverage Health Fitness and Karate D & B’s Car Wash Rocky Forrest Real Estate Grovedale Winery Keystone Law Firm Perceptions – Views from an Outside Visitor There may be some gaps in the “specialty retail” that many pedestrianscale business districts try to attract and retain, such as jewelry, clothing and shoe stores. Facades and other aspects of “curb appeal” are important. While some stores have attractive exteriors due to past façade enhancements, others show signs of wear. Business signage could be enhanced and made clearer especially for the visitor. Ads that mention something like “…the old Smith building …” may be perfectly understood by local residents but not by visitors. Likewise, residents may know where the offstreet parking lot is located but not visitors. 43 Business Survey A survey of businesses was conducted during mid-2009. The questionnaire was developed in consultation with the local Stakeholders Committee. The stakeholders helped develop a listing of commercial and services businesses most closely associated with tourism and addresses and personally dropped off questionnaires, with completed questionnaires returned to the Consultant. Overview of Responses: Stakeholder Group members distributed the questionnaires personally, focusing on those businesses particularly serving visitors and vacationers. A total of twenty-six (26) responses were received representing an overall return of nearly 50%, which exceeded our internal 25% target. The detailed returns are as follows: TYPE Lodging: Motel, hotel, B&B, etc. Retailing: Gifts, convenience goods, hardware, etc. Eating/Drinking Establishments: Restaurants, taverns, etc. Food Products/Services: Food products, snacks, groceries, etc. Recreation services: Guide, outfitter, sporting equipment, etc. Attraction: Amusement, museum, entertainment establishment, etc. Medical/Dental Goods/Services Other Professional Services: Legal, accounting, etc. Automotive Goods/Services: Fuel, service, automobile parts, sales, etc. Financial Services: Banking, real estate, insurance, etc. Personal/Household Services: Plumbing, contracting, hairstyling, repair, etc. Rental Business Services: Data processing, copying, etc. Storage/Wholesaling Non-profit agency/organization Other No Response TOTAL Wyalusing Borough # % 0 0.0 26 4 2 15.4 7.7 0 0.0 0 0.0 1 3.8 3 1 0 11.5 3.8 0.0 3 11.5 4 15.4 1 0 0 2 5 0 3.8 0.0 0.0 7.7 19.2 0.0 100% 44 Business Operations: Overall, the responses are from long-term (20+ years) fulltime operations together employing 1,460 persons, with nearly 99% being fulltime employees. It should be noted that one large company employs 86% of this total, skewing the figures somewhat. The remaining businesses reporting employment together employ 210 people, 191 full-time and 19 part-time. a. Number of operational years for responding businesses: Long-term orientation RANGE 1 year or less 2-5 years 6-10 years 11-20 years More than 20 years No Response TOTAL Wyalusing Borough # % 0 0.0 6 23.1 5 19.2 3 11.5 12 46.2 0 0.0 26 100% b. Business a full-time or part-time operation: Full-time orientation TYPE Full Time Part-time No Response TOTAL Wyalusing Borough # % 19 73.1 4 15.4 3 11.5 26 100% c. Number of people employed in businesses: Full-time Orientation. Part-time profile in keeping with seasonal business orientation TYPE Full Time employees Part-time employees TOTAL Wyalusing Borough # % 1,391 95.3 69 4.7 1,460 100% d. Business hours varied greatly among the respondents. The “typical business day” is difficult to generalize, due to the special needs and markets of the businesses. As an illustration, nearly as many businesses open after 8:00 AM as those who open between 7:00 AM and 8:00 AM. While half close at 5:00-5:30 PM, nearly 44% close between 6:00 PM and 9:00 PM. The later closing is likely anticipated due to the need to serve the visiting public, perhaps differing Wyalusing Borough from some other comparably sized Route 6 communities not as associated with visitors and seasonal residents. 45 Although 11 of the responding businesses note Saturday hours only 4 list Sunday hours as well, again differing the community from other Route 6 communities. A few of the responding businesses indicated by appoint and/or 24/7 hours. Perceived Busy Days/Seasons: a. Most indicated no difference in their “busiest day”. Saturdays were also noted as busy days. DAY Monday Tuesday Wednesday Thursday Friday Saturday Sunday No Difference No Answer Monday, Friday and Wyalusing Borough # % 6 23.1 0 0.0 0 0.0 0 0.0 5 19.2 3 11.5 0 0.0 11 42.3 1 3.8 b. Summer was indicated as a busy season for businesses however, just as many indicated that they perceived no difference among the seasons; Multiple Answers allowed given some seasons “tie” for certain businesses; % reflect percent of total responses SEASON Summer (Memorial Day to Labor Day) Autumn (September through November) Christmas Season (Thanksgiving through New Year’s Day) Winter (January through March) Spring (April through May) Other None; all seasons are generally the same Wyalusing Borough # % 9 34.6 6 23.1 4 15.4 5 1 1 9 19.2 3.8 3.8 34.6 46 Ownership: Local orientation within community and County. LOCATION A year-round resident of Wyalusing Borough A part-time resident of Wyalusing Borough A year-round resident of another Bradford County Community A part-time resident of another Bradford County Community A part-time resident of adjacent Wyoming County Other; none of the above applies No Answer TOTAL Wyalusing Borough # % 12 46.2 0 2 0.0 7.7 0 0.0 1 3.8 0 11 26 0.0 42.3 100% Route 6 Location: The relative importance of US Route 6 for business at the present time is evident in that 46% rate it as either very or somewhat important. IMPORTANCE Very Important Somewhat Important Minimally Important Not Important Other No Answer TOTAL Sales and Trends: communities Wyalusing Borough # % 10 38.5 2 7.7 0 0.0 3 11.5 1 3.8 10 38.5 26 100% Overall positive characteristics and trends among the 47 a. The estimate of business’ annual gross sales or revenues volume suggests a majority of businesses responding reporting sales/revenues earning in excess of $100,000 and especially those with a relatively high volume (+$250,000) of business. RANGE Under $25,000 per year $25,000 - $50,000 per year $50,001 - $100,000 per year $100,001 - $250,000 per year Over $250,000 per year No Answer TOTAL Wyalusing Borough # % 1 3.8 4 15.4 1 3.8 2 7.7 5 19.2 13 50.0 26 100% b. Sales/revenue volume trend in the prior 12 months is stable, perhaps reflecting recessionary impacts in the larger economy and positive factors at the local level, with 23% experiencing stability, 19% having decreases and 19% having increases. TREND Increased Decreased Stayed about the Same No Answer TOTAL Wyalusing Borough # % 5 19.2 5 19.2 6 23.1 10 38.5 26 100% 48 Customer Base/Characteristics a. There is somewhat of a variation in the “typical” daily customer/client base, with 23% having 25 or fewer customers, 23% having between 25-100 and only 12% having more than 100 customers/clients per day. RANGE - # of customers/clients per day Under 5 5-10 11-25 26-50 51-75 76-100 101-200 Over 200 Clients/Customers do not come to business No response TOTAL Wyalusing Borough # % 2 7.7 3 11.5 1 3.8 4 15.4 1 3.8 1 3.8 1 3.8 2 7.7 1 3.8 10 38.5 26 100% b.Percentage of customer/client base that is comprised of “local” residents (i.e. people who live in and around Wyalusing Borough): There is a variation among the respondents although few appear to be overwhelmingly dependent on local residents only. A third of those offering a response suggest that locals account for over 70% of their customer base, comparatively a somewhat high percentage with the remaining respondents indicating locals account for under 50% of their customer base. RANGE – estimated customer base 91 – 100% 81 – 90% 71 – 80% 61 – 70% 51 – 60% 41 – 50% 31 – 40% 21 – 30% 10 - 20% Under 10% No Answer TOTAL “Local” # % 2 7.7 2 7.7 1 3.8 0 0.0 0 0.0 3 11.5 3 11.5 2 7.7 2 7.7 0 0.0 11 42.3 26 100 “Regular” # % 0 0.0 0 0.0 0 0.0 0 0.0 0 0.0 2 7.7 1 3.8 1 3.8 4 15.4 4 15.4 14 53.8 26 100 “Casual” # % 0 0.0 0 0.0 0 0.0 0 0.0 0 0.0 1 3.8 0 0.0 3 11.5 4 15.4 4 15.4 14 53.8 26 100 49 c. Percentage of customer/client base that is comprised of “regular” visitors and tourists (i.e. visiting local families, hunters/fishermen, seasonal residents, etc. who you may be seen a number of times over the years): The “regular” visitors appear not to be important to a substantial number of businesses with 100% of the responders indicating regulars accounted for under 50% of their customer base and nearly 70% of those offering a response indicated regulars accounted for under 20% of their customer base. d. Percentage of customer/client base that is comprised of “casual” visitors and tourists (i.e. people “passing through” who you see only once): Again, these visitors appear to comprise relatively low percentages of the customer base among the businesses, with nearly 92% of the responders indicating casual visitors accounted for under 30% of their customer base and two-thirds of those offering a response suggested they account for under 20% of their customer base. e. Overall summary: Moderate dependence on local residents with a low dependence on the regular and casual visitors. Tourism and Business in General: a. Clearly those businesses that are open to tourists have sustained less than positive trends in tourism traffic with 35% noting a decline or no changes in recent years and 23% experiencing increases in recent years. TYPE Tourist traffic has increased Tourist traffic has decreased No change in tourist traffic No tourist traffic in this business No Answer TOTAL Wyalusing Borough # % 6 23.1 4 15.4 5 19.2 8 30.8 3 11.5 26 100% 50 b. Identification of the following factors that describe present business planning: Planned expansions are more in the way of expanding the offering of goods and services (31%) than physical expansions. No indications of plans to close or sell were received and just over 57% are not considering any changes presently. CURRENT PLANNING Considering a physical expansion of my business’ physical plant Considering expanding my offering of goods or services Considering hiring new employees Considering selling or closing my business Not considering any changes at the present time No response Wyalusing Borough # % 4 15.4 8 30.8 6 23.1 0 0.0 15 57.7 0 0.0 Future Enhancements: Respondents were asked to identify no more than the three (3) top improvements they think would improve the community as a business or tourism destination. Multiple responses were encouraged with percentages reflecting percent of the total respondents favoring each type of improvement. a. Results on the following page suggest a mix of structural and non-structural improvements. The most popular improvements that are seen as enhancing the community as a business or tourist destination are: 38.5% of the respondents identified storefront/façade improvements among the top improvements. 38.5% of the respondents identified seeing new types of businesses among the top improvements; 19% of the respondents identified having Improved property maintenance among the top improvements; and 19% of the respondents identified having Hospitality training for business employees among the top improvements 51 TYPE Storefront/façade improvements Improved property maintenance Streetscape (i.e. benches, landscaping) Improved street maintenance Streamlining ordinances/regulations New types of businesses Coordinated advertising/promotion More events and festivals Better signage to businesses/destinations A local visitors information center Rehabilitating and maintaining the large older homes Hospitality training for business employees Additional Tourist destinations/activities Other - Additional Parking Wyalusing Borough # % 10 38.5 5 19.2 1 3.8 0 0.0 1 3.8 10 38.5 2 7.7 0 0.0 3 11.5 1 3.8 0 0.0 5 19.2 4 15.4 1 3.8 b. New business development is a popular enhancement as noted above. The following types of new businesses were noted as being needed and could be sustained in the community (NOTE: due to multiple answers; percentages reflect the total respondents for each type of business): There is a feeling that new eating/drinking establishments are needed and a small specialty retail orientation prevalent among respondents, with notable need for recreation and entertainment service establishments. TYPE Eating and drinking establishments Larger retail stores (i.e. appliance, auto, etc) Smaller specialty stores (i.e. antique, gifts, crafts, etc. Professional services Personal services Convenience stores Recreation and entertainment services Other Wyalusing Borough # % 14 53.8 1 3.8 11 42.3 1 3.8 2 7.7 0 0.0 7 26.9 9 34.6 52 Community Inventories – Recreation Related Resources Wyalusing is within the Up State PA - Pennsylvania Northeast Mountains Region as identified by the PA Department of Community and Economic Development (www.visitpa.com) and the Endless Mountains Heritage Region as designated by the PA Department of Conservation and Natural Resources. This region has a reputation as the ultimate getaway spot for skiers and snowboarders and for general outdoor enthusiasts. The cultural heritage of Pennsylvania is evident in this area as well, with museums and tours that bring the region’s unique history to life. The landscape features a blanket of rolling hills, interspersed with charming historic towns, hamlets, farmsteads, pastures, and peaceful rambling roads. The North Branch of the Susquehanna River intersects the Region at various points, allowing for breathtaking scenic opportunities. The general area in and around Wyalusing reflects this branding, and the segment of Route 6 between Wyalusing and Wysox is particularly scenic. Bicycle/Hiking Trails Bicycle Route Y – This bicycle route follows Rt 6 through Wyalusing Borough. Bicycle Route Y provides a strategic connection to out-of-county, off-road trail facilities such as the Iroquois Trail in Wyoming County and the Pine Creek Trail in Tioga County. North Branch Susquehanna River Trail - The mission of the Susquehanna River Trail project is to promote environmentally responsible recreation on the Susquehanna River and its islands. The trail encourages resource awareness, stewardship, and conservation. Originally spearheaded by the Alliance for the Chesapeake Bay, the Susquehanna River Trail is the first modern water trail in the Chesapeake Bay watershed and one of a growing number of water trail projects in North America. The 51-mile water trail extends from Sunbury to Harrisburg, incorporating 22 campsites on 20 different islands designated for day use and primitive camping. Access sites serve as trail heads with enticing, naturalistic signage welcoming visitors to the River Trail. Canoeing and kayaking are promoted as great ways to experience this unique wilderness. Regional Recreation Areas Recreation is very important to Bradford County. Activities such as hunting, fishing, hiking, swimming, snowmobiling, and sightseeing are major attractions for residents and non-residents of this region. The following highlights some of the Bradford County Plan (2004) identifies the following recreational areas: 53 Mt. Pisgah State Park is the only State Park in the County. It covers approximately 1,300 acres just north of Route 6 in the western part of Bradford County. This park has a number of facilities including a swimming pool, court area, and pavilions. There are also 10 miles of hiking trails (some of which are designated for cross country skiing also), 9 miles of snowmobile trails, approximately 1,100 acres for hunting, and Stephen Foster Lake provides fishing and boating opportunities. Tioga State Forest covers 160,000 acres in Bradford and Tioga Counties. Most of the forest in Bradford County is located in Armenia Township, although there are some small sections in Columbia, Troy, and Canton Townships. The composition of the forest is a result of 50 years of timber cutting and occasional fires. The forest has picnic areas, scenic vistas, including Lamb’s Lookout, hiking and biking trails, and groomed snowmobile trails. There are three Bradford County-owned parks as listed below: Hornbrook County Park located in Sheshequin Township along the Susquehanna River offers seasonal camping, showers, a boat launch, and a newly installed playground. This park is approximately 30 acres in size. Mount Pisgah County Park is located in Springfield Township. The park is 615 acres and offers multiple activities including primitive camping. Sunfish Pond County Park is located in LeRoy Township. The park offers seasonal camping, a 25-acre trout stocked pond, boat launch, and a newly constructed fishing pier. Wyalusing Borough The Wells Memorial Park is located in Wyalusing Borough and provides a gathering spot for community events such as the annual Wyalusing Valley Volunteer Fire Department’s Annual Carnival. Wyalusing Borough Park Pavilion is available to rent on a per day basis 54 Community Inventories - Physical Conditions This subsection provides an overview of various physical characteristics, facilities and services available in the three communities, with attention emphasized on those most affecting the traveling public. The source of the information is the Bradford County Comprehensive Plan (2004), PAMunicipalities.com and input. Public Safety Services Police protection in the Borough is now provided in part by Laceyville Borough forces. This is according to a recent report in the Rocket Courier. The report indicated that the Wyalusing Borough Council agreed unanimously agreed to proceed with a plan to have Laceyville Borough provide police protection in the Borough. The Borough along with the Township is also covered by the State Police. The Wyalusing Valley Volunteer Fire Department provides fire protection to the Borough and Township. Educational/Cultural The Wyalusing Area School District spans portions of two counties. In southeastern Bradford County it includes the Boroughs of New Albany and Wyalusing and Townships of Albany, Herrick, Overton, Stevens, Terry, Tuscarora, Wilmot and Wyalusing. In northwestern Wyoming County it encompasses the Borough of Laceyville and Braintrim Township and the northern and eastern portions of Windham Township. The district operates Camptown Elementary School, New Albany Elementary School, Laceyville Elementary School, Wyalusing Elementary School and Wyalusing Valley JuniorSenior High School. The Bradford County Library System, established in 1981, is comprised of nine member libraries. The libraries share resources, provide interlibrary loans, rotate video collections, and hold librarians’ workshops. All of Bradford County’s libraries are networked for easy information access. The Bradford County Library system headquarters is located on Route 6 near Burlington and is also the bookmobile and literacy program headquarters. Services such as children’s programs and reading clubs are available at the headquarters and may be available at the branch locations as well. Branch libraries are located in the following communities – Athens, , , Sayre, Towanda, Troy, Ulster and . New Albany Community Library, located in New Albany, is a Bradford County Library affiliate. 55 Historically, the Wyalusing's Public Library was a gift to the community in 1902 from Francis R. Welles. Welles fervently believed in the value of education in improving the world. He felt that by making books accessible to people, he was lending a helping hand in their education. Welles stocked the Wyalusing Public Library with books from his personal collection to that end. The Library Hours are as follows: Monday: Tuesday: Wednesday: Thursday: Friday: Saturday: 10 am - 8 pm 3 pm- 6 pm 10 am - 8 pm 3 pm - 6 pm 10 am - 8 pm 9 am - 4 pm Water and Sewer Services Wyalusing Borough is covered by public water and sewage. The Wyalusing Municipal Authority oversees water and sewer service within the Borough. Water and sewer coverage is more limited in the Township. 56 Transportation System There are a several major highways in the Wyalusing Area. The major roads are graphically depicted below and narratively described and all are described on Table 13 in terms of traffic volumes by segment. 57 Pennsylvania U.S. Route 6 Route 6 is a major arterial highway in the County and region and carries the highest traffic volumes as noted on Table 13. It is just as important transportation corridor for Pennsylvania as it is for Bradford County. Economic development, tourism, connectivity, and local and regional heritage are all impacted by Route 6. From the west, Route 6 enters the county at Mile Post 245 near Sylvania and continues through Troy at Mile Post 251. The route follows east-west to it intersects with US Route 220 near Towanda. Then the route generally winds north-south along the Susquehanna River to Wyalusing, Mile Post 287. Route 6 enters Wyoming County at Mile Post 294 near Laceyville. In the Wyalusing area, traffic volumes are approximately 4,500 – 5,000 vehicles each day to and from the center of the Borough northward. The same general volume of vehicles is found along Rt. 6 south of the Borough to and from SR 2010 southward, with a considerable portion being trucks (16%) in along this segment. Volumes increase considerably up to 8,000 vehicles each day to and from the center of the Wyalusing to the intersection of SR 2010. Truck traffic along this stretch is around 9%. Bicycle Route Y, one of six long-distance bicycle touring routes in the state, follows Route 6 through the Borough PA Route 706 Route 706, a minor arterial, provides an east-west connection from Wyalusing to points in Susquehanna County including its county seat Montrose, and ultimately to US Route 11 and Interstate 81 near Milford. Overall, traffic volumes are highest (4,223) on the segment starting in the Borough at Main Street along Taylor Ave into the Township and considerably lower (2,530) on the segment that connects Route 6 along Church Street to Main Street. PA Route 187 This north/south collector highway connects PA Route 87 (south of Wyalusing) and Towanda/Wysox (north of Wyalusing) to SR 2010 just outside of Wyalusing. PA Route 187 ultimately extends to the north through Towanda/Wysox to Route 17/I-86 in New York State. Volumes are relatively light (less than 1,000 vehicles per day) on segments extending north/south from SR 2010. Volumes closer to 2,000 are recorded closer to Towanda/Wysox. State Route 1074 SR 1074 is Main Street in Wyalusing connecting Rt. 6 to PA Route 706. Volumes along Main Street are slightly over 2,000 vehicles per day. This segment along with PA Route 706 (Church Street) establishes two main access ways from Rt 6 into the center of the Borough. As noted above, Church Street carries, on average, 2,530 vehicles a day which is nearly 400 more vehicles per day than Main Street. 58 State Route 2010 SR 2010 is an important link to Rt 6 and to the Wyalusing area as it carries around 4,600 vehicles per day over the Susquehanna River to and from PA Route 187 and Rt 6, accessing the Junior/Senior High School Complex. SR 2010 connects to Rt 6 just south of Wyalusing. Volumes on SR 2010 south of PA Route 187 are much less at just over 1,600 per day. TABLE 13 Major Highway Profile/Traffic Volumes Wyalusing Borough Heritage Communities Program Route US Rt. 6 PA 706 PA 187 SR 1074 SR 2010 Location Segment AADT Comments Truck Volume Wyalusing Borough & Township Wyalusing Borough & Township Wyalusing Township From Church Street north into Wyalusing Township From Church Street south to Rt. 2010 4,469 Link between 7% 8,083 9% From Rt. 2010 south 5,074 Link between Wyalusing Borough From Rt. 6 to Main Street (SR 1074) 2,530 7% Wyalusing Borough & Township From Main Street (SR 1074) north along Taylor Ave to Brewer Hollow Rd. From SR 2010 north 4,223 6% 699 5% From SR 2010 south 703 10% Main Street between Rt. 6 and PA 706 2,147 8% Between Rt. 6 and PA 187 4,673 Link over 6% 1,604 8% Terry Township Terry & Wilmot Township Wyalusing Borough Wyalusing Township Wyalusing and Towanda/Wysox Wyalusing and Tunkhannock Terry From PA 187south Township Source: PennDOT, (counts from 2007-09) NOTE: AADT= Annual Average Daily Traffic Susquehanna River/accesses Jr/Sr High School 16% 59 Average Daily Volume PA 7 18 5,000 plus X mp286 3,000 - 5,000 6 2,000 - 3,000 1,000 - 2,000 WYALUSING TOWNSHIP E3 rd PA Johns St sh Mar 2nd St St 1st St SR 1 0 St 7 18 Church St St mp287 Hi gh X 3rd St St 5th St Ga ylo rd Riverside Dr TERRY TOWNSHIP Less than 1,000 PA 706 74 SR 20 10 6 X WILMOT TOWNSHIP 0 0.5 mp288 1 Miles Wyalusing Borough Region Traffic Volume Map Rt 6 Corridor HCP Air There are two public general aviation airports located in Bradford County, Blue Swan Airport located in near Sayre and Bradford County Airport located to the south of Towanda approximately 15 miles from Wyalusing. Bradford County Commissioners assumed control of the County Airport in 2000 which is now run by the County Airport Authority. The Bradford County Airport is arguably the single most important General Aviation airport facility in Bradford County and the entire Northern Tier region. The next closest air carrier services are available at Williamsport Regional Airport in Lycoming County, Wilkes-Barre/Scranton International Airport in Luzerne County and Elmira/Corning Regional Airport and Binghamton Regional Airport in New York State. Rail Two rail freight lines operate within Bradford County. The Towanda Monroeton Shippers Lifeline is 5.6 miles long and runs from Towanda to a feed mill in Monroe Borough. The Norfolk Southern Railway Co. operates a rail freight line that runs from within New York State to Wyoming County where it connects with the Reading Blue Mountain and Northern Railroad. The Reading and Northern Railroad Company is a regional railroad in eastern Pennsylvania that operates over 300 miles of track. They primarily haul coal out of eastern Pennsylvania for shipment throughout the United States, Canada, and exportation throughout the world. The railroad also hauls paper, lumber, plastics, fertilizer, stone, sand, road slat, brick, fly-ash and other products. Currently no rail passenger transportation facilities exist in Bradford County. Bicycle In 2001 the Northern Tier Regional Planning and Development Commission completed the Northern Tier Bicycle and Pedestrian Transportation Plan that established a solid policy and planning direction for the five-county region including Bradford. The Plan identified 15 corridors of regional significance including three corridors that travel near Wyalusing: US 6, PA 187 and PA 706. Rt 6 (Bicycle Route Y) - Route Y follows Rt 6 through Wyalusing Borough. Bicycle Route Y provides a strategic connection to out-of-county, off-road trail facilities such as the Iroquois Trail in Wyoming County and the Pine Creek Trail in Tioga County. PA Route 187 - is located in Bradford and Wyoming Counties, connecting Lovelton to the New York state line. With its poor roadway surface, some area bicycling advocates have judged PA 187 as "the worst major road in Bradford County." The roadway however is a good north-south through 61 route for bicyclists, with its favorable terrain and lower traffic volumes than on PA 14. PA Route 706 - passes through Bradford and Susquehanna Counties from Wyalusing to Milford. Regional bicycle advocates agree that PA 706 is "one of the few good connectors" into Susquehanna County. It is preferable for bicyclists to travel on PA 706 than on Rt 6 east of Wyalusing. The Northern Tier Bicycle and Pedestrian Transportation Plan identified the following three action items for Bradford County: Development of off-road trail mapping -road trail systems/greenways trails Boroughs Transportation Issues The 2004 Bradford County Comprehensive Plan identified a number of transportation related trends and issues: _ Currently no rail passenger transportation facilities exist in Bradford County. Discussions at the Northern Tier Regional Transportation Advisory Committee concern the future use of the Norfolk Southern Rail Line in Bradford and Wyoming counties and possible economic development opportunities that might support passenger rail. A multi-county rail authority has not been established at this time. Maintenance program planning is needed at the local level. All 51 municipalities in Bradford County maintain their own roads with the assistance of the PENNDOT Liquid Fuels Program with funds allocated based on road and population criteria established in the 1930’s. Municipalities may require assistance in prioritizing critical transportation projects on the Twelve Year Program. The Dirt and Gravel Program may assist communities where water quality issues may be present. Aviation facilities at Bradford County Airport continue to be up-graded and functions as a business class airport. Recent expansions have included the runway, hangars and fuel facilities. The airport receives funds from the Bureau of Aviation and private contributions from local industries. Consideration is being given to future runway expansions. The Northern Tier Regional Planning and Development Commission recently developed and adopted a Regional Bicycle and Pedestrian Plan for all five counties in the Northern Tier. More coordination efforts are needed between state, county and local governments in establishing bike/pedestrian routes and trails in providing connections to downtown areas and recreation facilities, including the Susquehanna River. Truck traffic through downtown areas is creating concern in some communities as it affects traffic flow, safety and tourism. The need for bypassing communities and more direct linkages to major highways continues to be an issue. Bridges represent an important link in the County’s transportation system, even when they carry low volumes of traffic. The County has an enormous inventory of aging locally owned bridges. The County and its municipalities will be faced with a greater stock of mature bridges that will require greater maintenance and rehabilitation attention. _ _ _ _ _ _ _ The importance of the roadway network to Bradford County cannot be overstated. While the county’s roadway network does not constitute the entire transportation system, it 62 does represent the backbone around which the other modes interact. In a large, rural county where destinations are far apart, the condition and performance of the roadway network is critical. These performance measures include safety and bicycle/pedestrian accommodation (shoulder widths), economic development and land use planning (access to the KOZ site and other industrial land in Sayre), public involvement (context sensitive design), mobility (access to markets outside of the county) and capacity (truck climbing lanes). The 2004 Bradford County Comprehensive Plan delineates a number of suggested transportation related priorities: Identify rural state roads that could be turned back to local municipalities for ongoing maintenance Develop a County program to provide local matching monies for road and bridge improvements Work with NTRP&DC on establishing a regional position for contract administration of local bridge projects Continue providing financial assistance to EMTA Maintain existing rail lines for freight and passenger movement Continue to support ongoing improvements at Bradford County airport 63 Community Inventories - Community Visual Conditions and Design Analysis Overall, the Wyalusing area is located within one of the most scenic sections of Route 6 in Pennsylvania, with the segment between Wysox and Wyalusing affording commanding and spectacular views of the Susquehanna River, the mountain cuts and geology and the Wyalusing valley especially from the Marie Antoinette and the Wyalusing Rocks Scenic Overlooks along Route 6. Wyalusing has two distinct business districts, one along Route 6 and the other centered on Main and Church Streets. Wyalusing Main Street District This is a compact business district, comprised of the historic central business area. There are several business establishments including an historic hotel/restaurant, gift shops, a coffee shop, a bank, several eating establishments, several professional offices and other small retail stores. The Central Business District has period lighting, many new sidewalks, instances of restored facades and landscaping. Overall exterior conditions range from fair to very good, although there are several small vacant stores. The business district is very walkable and relatively pedestrian friendly, although vehicle and truck traffic appeared to be considerable during the business day at various junctures during the field study/meeting phase of this planning process. In many cases the word “charming” may be overused and even trite, but it describes the atmosphere of this business area. Several other Route 6 communities have business districts largely devoid of landscaping, which is certainly not the case in Wyalusing. On the contrary, the community was planning a tree replacement program during this planning process focused on planting trees more in scale with the relatively small planting area and perhaps with a different canopy. . 64 Route 6 Business District A larger business area abuts Route 6, encompassing commercial, services and mixed residential and commercial development. The area has more of a highway-commercial than pedestrian feel to it, and includes two distinct small strip commercial shopping centers as well as free-standing businesses. These are the businesses the Route 6 traveler would first see when entering Wyalusing from the east or west. They appear to be more in keeping with a suburban than urban design with much of the frontage devoted to off-street parking. The two shopping centers include approximately 25 businesses ranging from small retail stores and eating establishments to service and professional businesses. Gateways Gateways to the community along Route 6 have a certain generic and/or non-descript quality when compared to the downtown business and residential areas, even though the Historic District is prominently signed and promoted at the gateways. In short, Route 6 lacks the “charm” of the Main Street and the Historic District. 65 Historic District Of course, Wyalusing is more than a “downtown” or a Route 6 business area. There are well-kept residential areas, much of which is within the National Register Historic District. The District also includes the downtown business area as well as a portion of the Route 6 business Area, and numerous public buildings and churches. The Walking Tour brochure noted earlier describes a number of the structures in the Historic District in relation to the historic and/or architectural context, and includes a reference map to aid the visitor. The District includes an eclectic assortment of building styles and uses, although many reflect the ornate Victorian style that defines the “Wyalusing Palette”. There are no design standards in place, nor was any interest in such standards expressed during the Heritage Communities Program planning process. Residents appeared to favor a less restrictive “Wyalusing Approach” to preservation, essentiality comprised of existing community spirit/pride, recognition and subtle peer pressure. 66 During the preparation of the Pennsylvania Route 6 Tourism Infrastructure Plan (PA Rt. 6 Heritage Corporation; 2008), a number of Route communities underwent a visitor readiness study that was carried out by the Pennsylvania Downtown Center staff. Wyalusing was not one of those communities, although field work conducted during this planning process yields the following information in a format comparable to that included the Pennsylvania Route 6 Tourism Infrastructure Plan: Appearance: Sidewalks appear generally clean and safe Welcome signage is present at the Rt. 6 gateways Wayfinding signage for the Main Street area resources exists but only partially visible to the Route 6 traveler Outside of town there is signage to major tourist destinations Public Space: Small visible/accessible public spaces Some visible benches No visible public restrooms No public phone visible Nearby accessible public area to have a picnic No visible public areas to walk a dog Public Safety Good maintenance of sidewalks in the business districts Crosswalks are marked with signalization along Rt. 6 portion Reasonable posted speed limit and relatively heavy traffic in business districts Bicycle Route Y is partially marked/visible and fairly wide in town but narrower east of town Street signs are fairly easy to read Fair street lighting on period standards in downtown area and generic standards on Route 6 67 Parking No visible bicycle racks Easy to find on-street unmetered parking limited due to compact downtown area Private off-street parking lots behind or on side of businesses in downtown and on frontage along Rt. 6 Public lot on Marsh Street not well signed No visible parking for tour buses or RV’s Visitor Impression: Visitors can easily bypass the Wyalusing Downtown Business District on Route 6 in either direction. The Rt. 6 traveler must turn off of Rt. 6 to visit the residential areas, much of the Historic District and the downtown business district at several intersections, via one signalized (Church Street) and/or one unsignalized (Front Street). The downtown business district is centered on Main and Church Streets is quite compact and walkable. There are moderate-sized small highway commercial business areas to the north (west on Rt. 6) and south (east on Rt. 6), generally more highway than pedestrian oriented and not well linked to the pedestrian scale downtown. The streetscape along Route 6 is more generic and less attractive than that downtown. 68 Signage There are examples of good, acceptable and inappropriate signage among businesses in the Wyalusing area. While signage is an intensely personal matter to most businesses they have a role in the overall visual attractiveness of the business district and the general shopping experience, factors which should temper the “individual” concept. Several key factors should be kept in mind when discussing signage. Past studies and theory has shown that on-site signage is the most costeffective means of advertising, costing as low as $0.06 per thousand readers (and potential customers), when compared to other media; Perpendicular signage (i.e. projecting signs over a sidewalk) attracts both vehicular and pedestrian traffic in downtowns, while front wall signage is more difficult to see by both; Signage should promote the product or experience offered rather than just the name of the establishment or organization for maximum curb appeal. In other words, signage should answer the question “why stop” and must do it in approximately four seconds to attract motorists. Obviously, pedestrians have a longer time to study signage; and Attractive, informative and professionally done signage says something about a business, as does hand written, uninformative, temporary and/or unattractive signage. Many communities have separate signage regulations apart from zoning, while others address them in zoning. There are arguments on both sides, but many communities like the enforcement flexibility offered by a freestanding ordinance. Both the Borough and Township of Wyalusing address signage in their zoning ordinances. Sign regulations, whether in a zoning or other ordinance, generally addresses the following: Type of signage permitted: wall, perpendicular, free standing, awning, window, etc.; Number of signs permitted and/or maximum square footage of signs; Location of signs – on buildings, setbacks, etc.; and Special requirements – flashing, neon, sandwich boards, etc. 69 Wyalusing Borough The Zoning Ordinance contains various standards and requirements related to signage, ranging from general standards to requirements applicable to individual zoning districts. On the more general side, interior illuminated signage is permissible as are portable signs twelve square feet of less in area, while pennants and the outlining of buildings with lights are prohibited. Among the more specific requirements, perpendicular signage is limited to hanging no more than twelve (12) inches from a building, a rather low/small maximum for perpendicular signage in business districts. In addition: In the B-1 Business District (essentially downtown) businesses are limited to one (1) freestanding sign not exceeding 25 square feet and no more than two (2) building signs not exceeding 75 square feet in total. Thus, businesses in the B-1 District may have a total of 100 square feet of signage, a rather generous maximum amount in a compact pedestrian oriented business district. In the B-2 Business District (mostly along Rt. 6) businesses are limited to one (1) freestanding sign not exceeding 32 square feet and no more than two (2) building signs not exceeding 100 square feet in total. Thus, businesses in the B-2 District may have a total of 132 square feet of signage, basically reflecting a rather typical maximum for a highway oriented business district. Home Occupation signs in the R-1 and R-2 residential Districts appear to be limited to four (4) square feet, adequate for typical home businesses. 70 There are no separate regulations or discussion for signage in the National Register Historic District, thus the requirements of the respective zoning districts would relate to and regulate signage. Wyalusing Township The Zoning Ordinance contains various standards and requirements related to signage, mostly in the form of general standards applicable to signs in all zoning districts. Many communities find it appropriate to relate sign requirements by Zoning District. Thus, for example business sign requirements in the Neighborhood Business District would be different than those in the Highway Commercial District. Standards for signage in Wyalusing Township appear to apply to any and all districts across the board, with no separate regulations for each Zoning District. There are two maximum sizes for Business Identification signs, one allowing up to 64 square feet and the other up to 48 square feet. The former appears to relate to manufacturing/industrial uses and the latter to commercial uses, but this is not readily apparent to the reader. Some communities permit a variety of signage types (i.e. wall, freestanding, etc.) within a maximum per business, with lineal foot frontage used in some measure (i.e. 1 square foot per every 2 lineal feet of frontage, etc.) to arrive at a maximum threshold. The Ordinance spells out maximum requirements for wall (60% of surface area) and directory (8’X12’ with 16 square feet per individual business sign) signage. It is not clear if these requirements are accumulative in nature, how they relate to the Business Identification signs noted above and if there is in fact a maximum square footage for all signs on a given premises. 71 There appears to be a discrepancy in signage for Home Occupations in the Ordinance. Signage requirements (Section 11.3.6) identify a rather generous 12 square foot maximum while Home Occupation requirements (Section 11.13.1 [k]) identifies a more restrictive and more common 4 square foot maximum. Zoning Zoning regulations exist in both Wyalusing Borough and Wyalusing Township. These regulations were reviewed primarily in the relationship among land use, heritage tourism and US Route 6. Wyalusing Borough Land use within the Borough is governed by a zoning ordinance, dated 1997, within the framework of land use powers as enabled to municipal governments under the Pennsylvania Municipalities Planning Code (MPC). The ordinance made available for this planning activity provides for nine (9) districts, comprised of three residential (R-1, R-2 and R-3) districts differing mainly in permitted residential densities and lot sizes, two (2) commercial districts (B-1 [downtown] and B-2 [highway commercial], an industrial district, a public district (government, community, open space, etc.), an agricultural district and a conservation district. See the Zoning Map on the following page. In relation to PA Route 6 Heritage Communities Program planning, two areas within the Borough are of particular importance: US Route 6 traverses the western and southwestern sections with parts of five (5) districts abutting the roadway. The B-2 District covers the largest area of the five districts, essentially from the northwestern border to just before 2nd Street, which includes a shopping center, several commercial businesses and open/farmed land (advertised for sale during this planning in 2009). Other prominent districts include the Industrial (Arrow Industries) and small tracts within the B-1 districts. The Downtown area (roughly including Church, Main and Bridge Streets and an abutting section of Taylor Avenue includes four (4) zoning districts within a rather compact area, primarily in the B-1, but parcels in the R-1 Residential and Public Districts and even a parcel in the B-2 District (Peoples Bank and Post Office). 72 HOMET CROSS RD HOMET HEIGHTS RD a River Susquehann ROUTE 6 COUNTY BRIDGE RD ALL EY RD Wyalusing Township Legend R ST ST CH CH C UR H ST T ho Sc U TN ES ST ol O FR NT MAIN ST TE NA T RS FI ST O ST SE D IR TH GAYLORD ST ST SH ND AR M CO ST SE H FT FI ST ST S EA TA YL T ST AT E La ST Wyalusing Township E ID G DO DC O DR JO DR HN E BR ST NA L ID CA RS ST ST ne VE RI Agricultural District Business 1 District Business 2 District Conservation District Industrial District Public District Residential 1 District Residential 2 District Residential 3 District AV E PLEASANT ST PEARL ST E THIRD ST BOW LING HIGH ST RO UT E 6 E CO MP 7 18 LE XD R RD UT RO Norfolk Sou thern WY AL US LN LE DA Miles VE 0.3 I NG O GR NE W AL BA NY Terry Township Maps Created Using Bradford County GIS Data Author: Ellen S. Crowley, Community Planner Edited, April 2008 , July 2008, September 2008, November 2008, January 2009 A brief review of the ordinance suggests that it provides fairly typical levels of land use guidance and protections for the community. Zoning ordinances should be regularly updated (i.e. 5-10 years) and the ordinance reviewed shows no signs of recent updating. When the Borough decides to carry out a comprehensive update, the following Route 6 heritage-oriented suggestions are offered: Home occupations are defined fairly well and include a number of specified general provisions/regulations and are possible in the R-1 and R-2 Residential Districts as Special Exceptions (review and action by Zoning Hearing Board). The provisions specify that no more than one non-resident be employed, the home occupation takes up no more than 25% of the floor area and other signage, use and parking requirements. However, nothing is mentioned about whether exterior changes are allowed or prohibited that may affect the residential appearance of the structure. This later fact may be critical since a good portion of the R-1 District is within the Historic District. There are several apparent typographical errors (i.e. minimum lot width in R-1 and Public Districts), inaccurate/non-applicable references (i.e. “floating” setbacks in Section 1205 but nothing is mentioned there and this section is actually noted as “reserved” for future use), as well as some unclear and/or inconsistent definitions (i.e. terms single, two- and multi- family dwellings” are included in definition although single-, two- and multi-family residence appears in relevant District requirements) and critical undefined terms. The major distinction between the B-1 and B-2 Districts involves dimensional requirements (i.e. setbacks, minimum lot size, etc) rather than permitted uses. Many of the permitted uses in the B-2 Business (Highway Commercial) District mirror permitted uses in the B-1 (Downtown) Business District blurring the distinction between them, even though the B-2 District includes a number of highway-oriented and/or higher-intensity commercial uses. In addition, the B-1 District permits certain highway oriented uses (i.e. commercial establishments with drive-in facilities, convenience stores) that may be better placed in the B-2 District alone. This may impact tourism-oriented business development within the downtown. Accommodations are potentially important in this HCP/tourism planning process, being mentioned at various junctures in the public engagement. The zoning Ordinance essentially treats “hotels” (defined to include 10+ rooms and a common entrance) and “motels” (undefined but typically including individual room entrances). The former is more pedestrian scale and the latter more of a highway orientation, suggesting that hotels may be better suited for the B-1 and motels for the B-2 Districts. In addition, Bed & Breakfast establishments are permitted uses in the B-2 (not the B-1), even though they may be more appropriate for a downtown than a highway commercial district (NOTE: A B&B is shown as an example of a Home 74 Occupation thereby reviewable as a Special Exception in the R-1 and R-2 Districts, well in keeping with the ambiance B&B’s typically seek.) The Borough may be characterized as relatively built-up but the R-1 and R-2 Districts include rather deep front yard setbacks (30 feet) which if followed may result in a layout not in keeping with the traditional layout of homes in the Borough. Consideration a specification for a floating setback based on adjacent existing building setbacks and/or maximum setbacks, both as means of maintaining the historic urban layout. As noted earlier, the Ordinance appears to allow this yet the reference cited (Section 1205) does not in fact relay this concept. The Agricultural District essentially serves as a “catch all” for numerous uses having little if any relevance to farming, including allowing certain potentially controversial uses as Special Exceptions such as junkyards, adult-oriented entertainment/retail and “dumps”. Most assuredly the Borough is trying to address its responsibilities under MPC to provide for all reasonable uses, however this consideration should be balanced with other preservation and protection afforded by the Agricultural District and whether those potentially controversial units may be better suited for another district (i.e. Industrial). In addition, the term “dump” is outdated and actually refers to an essentially illegal activity under current solid waste management laws and regulations. Section 16 of the Ordinance spells out off-street parking requirements, including dimensional requirements, standards related to parking for handicapped persons and the fairly standard requirements related to use categories (i.e. retail, restaurants, banks, etc.). o Many communities find it convenient to interface handicapped parking requirements with those in the International Building Code, the International Code Council (ICC), the American National Standards Institute and/or other recognized standards that do not appear to be referenced in the existing Ordinance. o In addition, a phrase is included that appears to offer some flexibility in meeting off-street parking requirements for existing structures is there is “no change in use”. A change in use or building size would trigger the off-street requirements. This latter requirement may affect commercial development especially in the compact “downtown” area rather than the highway commercial area that has more room for offstreet parking. Alternatively, some communities waive off-street parking requirements for “downtowns”, perhaps up to a certain square footage, since there may be a supply of on-street or commonly used off-street spaces available. The Zoning Map (in the Borough Office) clearly outlines the boundaries of the National Register Historic District (NRHD) that includes properties in the B-1, Public, R-1 and B-2 Districts. The Ordinance does not have any special 75 requirements for properties in the NRHD, such as an Overlay District that would have certain land use, dimensional, demolition or even design standards that would regulate activities within the NRHD. Inclusion in a NRHD alone has no impact on land use or related zoning matters, essentially only offering protective measures in publicly funded activities, activities that may require a state/federal permit and providing certain tax incentives for select types of development. The Overlay concept would appear to make sense for Wyalusing since the multiplicity of underlying zoning districts within the NRHD. There have been many changes to Pennsylvania MPC in recent years, rendering sections somewhat outdated, as examples: o Forestry is permitted in all districts o No-impact Home Business are permitted in all residential districts o Administrative changes (i.e. timeframes, procedures, etc.) with hearings, etc. Wyalusing Township Land use within the Township is governed by a zoning ordinance, dated 2003, within the framework of land use powers as enabled to municipal governments under the MPC. The ordinance made available for this planning activity provides for five (5) districts, comprised of the following: Highway Commercial District: a linear strip abutting US Route 6 just north and south of the Borough; Industrial District: essentially the land sustaining the Cargill Plant northeast of the Borough; Neighborhood Commercial District: including land south of PA Rt. 706 and at the intersection of PA Rt. 706 and SR 1017 both in Camptown; Residence District: much of the remaining village of Camptown; and Agriculture-Residential District: comprising what appears to be over 90% of the Township, excluding the areas noted earlier. The Township Zoning Map is on the following page, showing that Route 6 in the Township is primarily within the Agriculture-Residence District, with the exception of small strips in Highway Commercial near the Borough. This massive District permits various agricultural, residential and low-intensity non-residential uses (i.e. B&B’s, schools, etc.) as permitted uses but a varied assortment and number of commercial and industrial uses as Conditional Uses (review and action by Township Supervisors). Likewise, much but not all of land abutting PA Routes 409 and 706 (see the Loop Tours) is also in the Agriculture-Residence District, with the exception of a moderate sized Industrial District embracing the Cargill property and the Camptown area. In essence, the Ordinance leaves varied developmental forms possible even though many require review and action by the Supervisors. 76 The Residential District (most of Camptown) permits nearly all of the permitted uses allowed in the Agricultural District but far fewer Conditional Uses. The Neighborhood Business District (small sections of Camptown) permits relatively low-density retail and services commercial development and relatively few Conditional Uses. The Highway Commercial District permits an assortment of commercial and institutional uses as permitted uses and various Conditional Uses, including fast food restaurants, nightclubs, adult oriented businesses, light industrial, warehousing, etc. The Industrial District permits an assortment of light manufacturing and agricultural uses as permitted uses and various Conditional Uses, including industrial parks, junk yards, adult oriented businesses, solid waste facilities, etc. Dimensional requirements are established by general use (i.e. residential, commercial, agriculture, etc.) an applied for each specific use in whatever district it is located (remembering that the Districts allow a mix of uses after review and approval by Conditional Use). For example, the following are for commercial uses, regardless of the District: o Minimum lot size - 0.75 acre o Minimum lot width – 100 feet o Minimum front yard setback – 40 feet o Minimum side yard setback – 30 feet While this may simplify zoning enforcement it does not recognize the differences among varying types of districts, In essence, a commercial building requires the same front setback in the Highway Commercial District along Route 6 as it does in the Neighborhood Commercial District in Camptown. The ordinance shows a great deal of flexibility in terms of those employed at home by offering home occupations and home based businesses, with the former being somewhat more restrictive than the latter. Among the distinctions between the two are the number of non-resident employees, the exterior alterations/appearances and the approval process. Home Occupations are permitted accessory uses for occupations as follows: o Professional offices for individual practitioners o Rooming and/or housing of not more than two (2) persons. o Custom dressmaking or tailoring. o Foster family care for not more than four (4) children simultaneously. o Day care that provides care for six (6) or fewer children at any one time who are not relatives of the care giver. o Tutoring for not more than four (4) children simultaneously. 78 o Mail order or sales businesses not involving customer contact on the premises or wholesale brokering not involving stock on the premises. o Businesses involving the use of personal computers for sales or services and which do not involve customer contact on the premises o Single chair beauty shops and barbershops. The ordinance specifically prohibits certain occupations/uses including adult businesses, commercial stables, veterinarians, commercial kennels, motor vehicle or small engine repair shops, retail or wholesale sales, restaurant and funeral parlors. Uses not specified or specifically prohibited are reviewable as Conditional Uses. Conversely, home based businesses appear to be subject to review and approval by Conditional Use. However, there is a long list of prohibited uses/occupations for home based businesses that include hotels, taverns and restaurants, certain amusement uses, convenience stores, campgrounds/RV parks, selfstorage facilities, solid waste facilities and adult businesses. A brief review of the ordinance suggests that it provides interesting and flexible levels of land use guidance and protections for the community. Zoning ordinances should be regularly updated (i.e. 5-10 years) and definitions and procedural matters in the ordinance are under review for revisions during this planning process. In addition to procedural matters noted to be under review, the following Route 6 heritage-oriented suggestions are offered: The Township apparently likes the concept of Conditional Uses with the governing body actively involved and a number of conditions and procedures in place to help with this decision-making. However, the many types of uses reviewable along Route 6 especially in the AgricultureResidence District can result in some uses along the roadway that may be inconsistent with tourism goals, especially in and around identified resources (i.e. Wyalusing Rocks, near Marie Antoinette Overlook, the Friedenshutten area, etc.). An alternate would be the development of a Route 6 Scenic Corridor Overlay District that would have additional requirements or standards (i.e. use, design standards, etc.) without affecting the reminder of the Agriculture-Residence District, which in turn envelopes most of the land area of the Township. Consideration of a Conservation District or a Conservation Overlay protecting certain natural and/or heritage resources (i.e. Wyalusing Rocks, Friedenshutten Monument area, areas abutting Susquehanna River and Wyalusing Creek, etc.), limiting development and density. Development of dimensional requirements by district rather than by use, out of recognition that, for example, commercial or other uses in a village 79 (i.e. Camptown) is different than that same use along a State highway or in agricultural area. Camptown is an interesting and aesthetically pleasing area sustaining the kinds of mixed uses usually associated with a “village”. There are several zoning alternatives available for consideration, as summarized below: o A mixed use village/traditional neighborhood development zoning designation that may allow compatible low-density commercial development (as a permitted use or conditional use) along with residential uses on relatively smaller lot sizes with narrower and more traditional setbacks than elsewhere in the Township; and/or o An historic overlay district that may have certain land use, dimensional, demolition or even design standards that would regulate activities within the defined “village” ensuring that the charm of the Camptown area remains a resource and a part of the sense of place. There have been many changes to Pennsylvania MPC in recent years, rendering sections somewhat outdated, as examples: o Forestry is permitted in all districts (presently specified in all but the Highway-Commercial and Neighborhood Commercial Districts) o No-impact Home Business are permitted in all residential districts 80 SYNTHESIS OF INFORMATION Information from various sources was gathered and reviewed, summaries of which appear in the inventories. The interpretation, application and use of this information is critical in this localized heritage tourism planning effort. This phase starts with a review at public comments at various Community Workshops and a planning charrette, then proceeds to the determination of issues and opportunities. First Workshop – The “Wish List” Representatives from the community actively participated in a workshop designed to solicit ideas on how to improve the community as a tourist destinations. The Workshop was held in March 2009 and focused on (1) activities available for residents and visitors presently and (2) to identify the types of attractions, improvements and events that would enhance the area as a tourist destination. The existing attractions and things valued about the Study Area were reviewed earlier in this report while the following represents a summary of popular destination needs that represent actual votes by attendees that address the question “What is needed to make the Wyalusing a more attractive destination?” What is Needed: While there was a range of responses there was consensus on just a few, reflecting voting. The following page summarizes all “wish list” items while the following ones were the consensus favorites: Potential for community theatre/movie house and themed programming including a movie night at the museum Some type of newer upscale dining experience such as Ice Cream Parlor/Deli/Bodega or Mystery Dinner Theatre Installation of Hiking/Biking Trails to connect Wyalusing to the River 81 Wyalusing Community Workshop Summary – Wish List to Enhance Area as Destination Group 1 Proposed Improvement Community Theater/Movie Upscale Dining Ice Cream Parlor/Deli/Bodega* Trails/Hiking Family Dining Campground Antique Mid-priced Department Store Sporting/Outdoor Goods Swimming Pool Craft Shop Snowmobile Others mentioned but garnered no votes Consignment Shop (local products) Expand tours/markers – walking/driving Group 2 Votes 12 9 8 7 5 5 4 2 2 2 1 1 Proposed Improvement Mystery Dinner Theater ** Biking/Walking paths/trails to river Movie Night @ Winery Children’s Program (Museum/Library) Cooking/Wine Pairing Classes Music festival/Concerts Chili Cook-off Kayaking Ice Skating Party Camp House Tours Duck Derby Antique Car Day Soap Box-type race (any build your own) Square Dance/Line Dance Others mentioned but garnered no votes Scouting Month Event Fully utilize park Votes 10 7 6 6 5 5 4 3 3 2 2 1 1 1 * Bodega: A Hispanic/Spanish/Latin mini-mart, similar to a 7-11 but usually smaller and more like a liquor store atmosphere. Commonly used term on the east coast, especially in the New York City region. The word came from the actual Spanish word for "grocery store" - la bodega. ** Potentially as fuller use of Red House (one of the 10 votes) 82 Second Workshop and Planning Charrette A second set of Community Workshops was held in conjunction with a three-day planning charrette during August 25th – 27th 2009 for the purpose of reviewing the planning process and findings to date, interactive field work, key person/focus group meetings and receive local input on preliminary recommendations. A total of 26 people participated in the Charrette Public Session #1 8/ 25/09 Presentation: Rt. 6 and HCP Overview; Tourism Primer, “Uniqueness” description and localization, connection of nodes, physical & non-physical elements under consideration and potential markets Public Input: Conditions: There are property maintenance issues along Route 6 that are perceived to create an impression far different than that in the business and residential areas off of Route 6 Chamber Office essentially acts as a visitors center North Branch Section of the Susquehanna River Water Trail is part of the National Recreational Trail System Considerable gas drilling is underway in area and a bio-gas plant in service at Wyalusing High Area School District Museum is an important asset but is underutilized and has limited operating hours French Azilum is an important local asset, with discussions going on between PHMC and locals for local operation Wyalusing Rocks/Prayer Rocks is an important asset but only designated with “Scenic Overlook” signage River access at Old Mill Park and PFBC ramp on other side of River Needs: Property conditions/visual appearance issues on Rt. 6 should be graphically depicted in the WorkPlan Better visibility for Visitors Center – on Route 6 or in business district Barn Quilt Loop Tour nearing implementation – sponsored quilt art displayed on barns, houses and other structures – Camptown Loop, Sugar Run Loop and Rt. 6/Laceyville/Camptown Wyalusing History Trail nearing implementation – 24 historic sites linked by Oncell System with narration and linkage via visitors cell phones and coordinated signage Energy Tours - potential for a gas well and bio-gas tours French Azilum Master Plan Potential for land trail from French Azilum to Standing Stone, potentially constrained due to a local landowner Enhanced signage/interpretation at Wyalusing Rocks 83 Important “connection” is the proposed local trail linking town and Welles Property via Grovedale Lane Concern over new ownership and reuse of the former mill property on Rt. 6 Wyalusing Township has to be engaged and involved Historic Group Tours 8/25/09 and 8/26/09 On-site tour at the Wyalusing Valley Museum, out buildings and grounds by Planning Team; Museum following a recently completed Master Plan that will be summarized/incorporated into WorkPlan Stakeholders Group Meeting 8/26/09 Conditions: Big Stories o French Azilum w/interpretation o Agriculture o Wyalusing Rocks/Prayer Rocks w/interpretive and unobtrusive signage o Friedenshutten – interpretation and linkage o Native American – linked w/Eastern Delaware Nation o “Warriors Road” – ranging from the Great Warrior Path to Sullivan Trail Numerous art galleries/studios “White Building” (on Bridge Street) - excellent view of creek, very visible but inability to feasibly serve with sewer and water precludes most reuse concepts Needs: Route 6 Enhancements o Streetscape/Gateway o Property Maintenance o Signage – Directional and Wayfinding Better linkages – water, land/trail and telecommunications “Arts and Architecture” – Chamber/Community Building essentially acts as an artist incubator “In-Fill” specialty retail Peer pressure on design/property maintenance issues rather than design standards or ordinances o Voluntary self-help improvements – peer pressure vs. property maintenance code o Alternatives for visual quality o Develop recommended palette/styles – “Wyalusing Collection” with help of local arts community o Education not Regulation Downtown Enhancements o Façade enhancements in business district o Upscale upper floor residential reuse Tours – Barn Quilt Art, Rt. 187 (w/mini-loops and Rt. 409/706 Bridge Street streetscape enhancements in process ($40,000 SHA grant w/$40,000-$60,000 local match) 84 Rubber tired trolley connects resources and loops town, perhaps via EMTA PHMC funding for enhancements in National Register District Assistance for enhancements to the Wyalusing Hotel – more rooms, banquet facilities, etc. Public Session #2 8/27/09 Overview – “Arts, Agriculture and Architecture” and piecing together the businesses, stories and organizations needed for the visitor’s experience Overall Issues: Numerous and varied resources – minimal connection with Wyalusing in evidence among the resources; disconnect Gas drilling is seen as an asset and a liability in terms of population, economy and impacts Semantics – Wyalusing is a “Creek Town” in response to a question as to whether Wyalusing is a “River Town” Concern over potential change in ownership of French Azilum Comments: Education should be part of the WorkPlan o Potential for a School for Arts/Folk Arts o Local artist community as an educational participant o Adult Education via WASD (i.e. woodcarving, sculpting, etc.) Senior citizens as a partner in the WorkPlan – Elder Hostel, Folk Arts, etc. Campground is needed as part of the accommodations infrastructure Funicular concept suggested across river from French Azilum A total of 26 people participated in the Charrette Recommendations Numerous and varied historic and tourism sites needing better linkages and connections – Wyalusing, Camptown, several scenic overlooks, French Azilum, Homet’s Ferry, Wyalusing Valley Motorsports Park, Museum/Grounds/Welles House, Susquehanna River, early settlement at Friedenshutten and earlier Native American “Old Town”, Historic District and others Trails have been identified in the County’s Greenway Plan Susquehanna River Water Link/Trail Wyalusing Creek Water Link/Trail Suggested Rail Trail (along active railroad) Locals would like to connect Borough with trail to Browntown and Friedenshutten site Requires Railroad crossing near former mill (existing RR underpass would require rehabilitation) or via new bridge on SR 2010 Connects downtown business district, Grovedale Winery, Wyalusing Valley Museum and Grounds, WASD Complex and potential natural area/trail just off of Grovedale Lane 85 Links original site of settlements of Friedenshutten (1765) and earlier Native American “Old Town”, which is presently isolated and hard to find by visitors Various Loop Tours are identified Rt. 187 Auto Tour – linking Wyalusing, French Azilum and Wysox via agricultural area with numerous river views and two river access points Includes mini-loop connecting Rt. 187 (at Durell) with French Azilum and Homet’s Mill/Ferry area via working agricultural area US Route 6 is part of the Loop Rt. 409/706 Tour – linking Wyalusing, Camptown and Lime Hill area; also identified as a Barn/Quilt Tour Sugar Run Barn/Quilt Tour – actual routing to be determined Wyalusing-Laceyville-Camptown Barn/Quilt Tour via Route 6 and SR 1007/1008 Laceyville recently designated as a “Greenway River Town” as a part of the Susquehanna Greenway Considerable evidence of a “conservation spirit” in the community Conservation Easement preserves agriculture on northern and eastern sides of the Borough Existing National Register Historic District in the Borough accompanied by signage Proposed conservation area along Route 6 to the south in vicinity of site of former mill pond Recommended “Wyalusing Palette” and design recommendations (not standards) for improvements/in-fill/remodeling within Historic District Assistance for rehabilitation activities within Historic District via PHMC’s Keystone Historic Preservation Grants (50/50 grants for non-profits and public agencies) Establishment of an annual recognition program recognizing rehabilitation and maintenance projects that have been carried out reflecting the “Wyalusing Palette” and design recommendations Nearby Scenic Overlook Identifying signage of “Wyalusing Rocks” rather than generic “Scenic Overlook” Interpretation of Wyalusing Rocks (part of the On-Cell Wyalusing History Trail) Interpretation of “Prayer Rocks” (reflecting Native American theme) Relocation of existing intrusive signage Marie Antoinette Overlook Potential information kiosk location Potential for geological interpretation due to proximity of cuts for the Rt. 6 roadway Better linkages among components of the “French Connection” French Azilum – potential for local operation; need for Master Plan The Homet Family - Homet’s Ferry, Cemetery and Homet’s Mill Site (present park) 86 Durell Village marker restoration (village named after Steven Durell, Huguenot Pioneer) Proposed roadway lop connecting them and traversing working agricultural area River/Creek access, or lack thereof, is an issue noted by some but certainly not by all River and Creek access may be possible via the Wyalusing Creek Water Trail segment between town and Susquehanna River, sometimes already used by local users Access along Riverside Drive complicated by active railroad Downtown Revitalization Components Revisit façade restoration with several restored storefronts showing needs Filling specialty retail gaps, especially building on arts base Additional/enhanced accommodations Upper floor upscale residential reuse/rehabilitation Improved/more visible directional signage on Route 6 Rehabilitation/reuse on small white/vacant building on front street to afford creek view, view of former mill pond area and as informational kiosk to complement information center at the Chamber of Commerce Planned Front Street streetscape enhancements to complement existing Main Street streetscape More visible signage for off-street parking lot on Marsh Street Route 6 Revitalization Components Strategic Streetscape enhancements at select locations Façade enhancement at select locations mostly in the highway commercial area Gateway signage at the northern end Appropriate directional signage for business district Sidewalk/pedestrian link between commercial plaza and Second Street Visual quality enhancements via peer pressure and persuasion rather than regulations/codes 87 Third Workshop – “Linking a Wealth of Heritage Resources” A total of 15 attendees actively participated in a final workshop designed to provide a background and context for the planning efforts and to present a recommendations overview. The Workshop was held in the Community Room in the Wyalusing Community Development Corporation Building on Main Street on February 23, 2010. Program Overview: HCP Workshop Presentation – Background and Context Tourism “Factoids” Issues & Opportunities (PowerPoint Overview & details on handout Recommendation Overview Following the presentation, most discussion focused on “next steps” for implementation, as well as local perspectives on recommendations. The need to review and perhaps focus on a few priorities was noted. Downtown business retention & recruitment is a priority o Two businesses recently relocated along the Rt. 6 Highway Commercial area o Another business building has been for sale for a period of time o Concern expressed over viability of downtown o Need to focus on recruiting businesses that prosper in a pedestrian-oriented business district (i.e. food, accommodations, entertainment, specialty retail such as a fabric store and sporting goods store, etc.) o Certain businesses see a need to have ready access to the highway for convenience Physical improvements and downtown revitalization o Physical improvements help set the framework by creating an attractive setting for tourism-oriented businesses to prosper o Concentrated effort on recruitment for vacant storefronts o Focus on accommodations, entertainment, food service o Coordinated store hours would be helpful as well as least evening openings on a specified day/days (i.e. special hours/events once /month noted) Residential components o Residential use of upper floors in business district o Other residential /specialty (retirement) to free up single-family homes in anticipation of gas-triggered in-migration Implementation Issues o Prioritization of action items by steering committee – focusing on several early action items o “Political will” is needed – buy in by elected officials and anticipated issues between Township and Borough Concept and concept drawing of extending the “Wyalusing Look” to Route 6 was well received 88 o Sidewalks should be extended to Wyalusing Farm & Home Shopping Center (western side along Route 6) and the Wyalusing Creek Plaza (eastern side) Ped links with both plazas o “Gateway Concept” may incorporate alterations to existing welcoming signage, the period lighting concept (mirroring downtown) and include picnic area and sidewalk/walkway path (part of pedestrian link to Wyalusing Creek Plaza o Welcome signage/center concept is needed on Route 6; Tree is a first step Gas drilling is an economic incentive creating new wealth and resulting in inmigration o There may be a housing shortage (see residential issues above) o Some residents will have more disposable income due to leases, royalties and gas-related employment Historic/architectural preservation in the area is hampered by the lack of enforcement of an anti-demolition requirement noted that was enacted by Borough o Notation was made that an Historic Overlay District with requirements on uses, reuse, demolition, etc. is included in the recommendations o Historic Overlay District can include area in the National register Historic District One comment noted thanks to Borough, Rainbow Club and Community Development Corporation for involvement and support of the Heritage Communities Program and the PA Route 6 Heritage Corp. and The EADS Group for the technical/planning assistance 89 Issues and Opportunities Statement Overview The matrix below summarizes discussion items encountered during the Heritage Communities planning process. Based on the inventories, the review of input, the discussions involving the Stakeholders, a succinct statement of issues (i.e. challenges) and opportunities (i.e. strengths to build on) is difficult to do and subject to being general. Nonetheless, the following summarizes these: Issues Route 6 abuts but bypasses business district & most of the Historic District Generic “highway commercial ”streetscape along Route 6 itself and perceived need to revisit downtown streetscape Somewhat of a “disconnect” with the River, nearby Overlooks and business district even with a river heritage Several vacant and/or underutilized storefronts Minimal wayfinding to area resources and attractions other than French Azilum Peaks and valleys in tourism activities – less in February/March Most consensus over needed activities may have more of a “local” than “visitor” orientation Route 6 presently is neither pedestrian scale or pedestrian friendly Visibility - Dairy/Agriculture, Canal & Native American heritage may require more visible presence; Lack of public access to Friedenshutten Perceived lack of interest & involvement by young people in community activities Recognition to balance gas exploration and recovery with visual quality and community needs Opportunities Aesthetically pleasing National Register Historic District promoted in published walking tour; District designation carries tax credit financial incentives for certain development Adequate business district streetscape including sidewalks, period lighting & most facades Nearby overlooks on Route 6 may have been “adopted” by community; The Borough is abutted by conservation easements Stable local economy with several large employers & small but vibrant business district Varied resources and attractions – French Azilum, Camptown, business district, Museum, Winery, Motorsports Park, galleries/Art Trail, Sullivan’s Expedition, Homet’s Ferry, etc. Strong Visual and Performing Arts presence, interest & consciousness in and around community Consensus over need to provide performing arts and connect with dining Downtown is pedestrian scale and pedestrian friendly Wyalusing Valley Museum has interpretive plan that would eventually embrace much of the community’s varied heritage – lumber, canal, agricultural, etc. Strong identity, loyalty & community involvement in the Wyalusing Area School District An energized and self-starting nucleus of community activists and volunteers 90 Themes The group discussion among the Stakeholders Group evolved into an identification of the Wyalusing Area in terms of the following Route 6 themes: A Warrior’s Road Natural Opportunity Sullivan’s March Agriculture Yankee-Pennamite Wars Susquehanna River Eastern Delaware Nation (EDN)1 Engineer’s Challenge New Beginnings and Safe Havens Meat processing (now Cargill – large employer) North Branch Canal Unique Geology – Rt. 6 cuts reveal this Woolly Mammoth in Honoring Veterans of Spring Lake many wars 2 Visionaries, Achievers and Social Entrepreneurs Outdoor Fun French Azilum Charles F. Welles Susquehanna River “Christian” (baptized) Native Americans French who stayed after Azilum closed Wyalusing Creek Abolitionists and the Stephen Foster Underground Railroad David Wilmot Several Fishing Guides and Boating & Outfitting resources Hunting5 Battles of Indian Hill3 and Lime Hill4 1 EDN Cultural Center planned on Rt. 6 across from Wyalusing Rocks (a/k/a Prayer Rocks) a former “look-out”; presently housed in temporary structure Several Bradford County communities are involved in a project whereby businesses, organizations and/or individuals may buy a banner ($200) honoring a Veteran; initial banners are being installed in Towanda with other communities to follow 3 Location: U.S. 6, 4.6 miles E of Wyalusing - The hill just southeast was the scene, Sept. 29, 1778, of a battle between Col. Thos. Hartley's men from Fort Muncy, and the Indians. Two days before, Hartley had burned Queen Esther's town near present Athens. 4 Location: US 6, 3.7 miles N of Wyalusing - April 14, 1782, Sergeant Thomas Baldwin's Party in attempting to rescue Mrs. Rosewell Franklin and her four children who had been captured by Indians, met the enemy near this spot after four hours of fighting. 5 Specialized hunting resource is the Ringneck Ridge Hunting Preserve (8+ miles east) - 1479 Coburn Hill Road, Laceyville, Pa 18623 (570) 869 1139; offers hunting (quail and partridges shown on web site) and lodging 2 91 Synthesis The elements of a local heritage effort are premised on an approach that provides understandable and interesting linkages with the community’s rich social, cultural and economic past and the present, embracing such disparate elements as the striking scenic vistas, unique architecture and nature tourism opportunities. This requires: Physical streetscape and façade improvements pose a matter for discussion in that public participation at community workshops/charrette see the former as very much needed while the business community is more inclined to favor façade/storefront enhancements. Clearly, they are related and address the “curb appeal” issue so vital to the traveler. There is interest in continuing and improving coordination among the community in promotions, events and communication in general within the confines of existing groups without necessarily creating new groups or organizations. The community has energy, capacity and initiative in tourism development and promotion, far in excess of what may typically find in small communities. There appears to be a “disconnect” between the downtown business district and the more highway oriented strip centers along Route 6, figuratively (different orientation and aesthetics) and literally (problematic pedestrian linkages). There are a wealth of developed tourism resources in the general area, many identified with markers and signage but somewhat disconnected with Wyalusing itself, even though “locals” are aware of them. Better signage and web-based marketing are seen as ways to better connect and relate the community and the resources. There is considerable pride in the architecture of the community as evidenced by the National Register Historic District initiative and signage, as well as the upkeep of residential and commercial structures in the District. This largely reflects individual action and community pride rather than the effect of regulations. The community is feeling the varied impacts of Marcellus Shale drilling and is carefully trying to balance the benefits of employment, increased wealth and population stabilization with aesthetic, traffic and environmental concerns. There is a hope that some of the new wealth will find its way to community projects that assist Wyalusing fulfill its potential. 92 The Wyalusing Valley Museum is doing an admirable job of preserving and interpreting the area heritage on a limited budget and with limited personnel. It is a critical part of the regional heritage “infrastructure” and the realization of its master plan goals is consistent with the framework of this WorkPlan. In a related matter, the future operations and enhancements of French Azilum are of critical importance to Wyalusing as a destination. The Site is a lynchpin along one of the proposed Loop Tours and is strikingly visible from historic Route 6. While there was considerable discussion about the Susquehanna River as a part of the “Wyalusing Destination”, there appears to be only limited recognition of the components of a “Rivertown” role for Wyalusing. Perhaps this reflects the physical barriers between the Borough and the River. However, more and more communities are rediscovering the River within their heritage and tourism planning. Recent “river rediscoveries” along Route 6 include Tunkhannock, Towanda, Laceyville and Carbondale in the east and Youngsville and Warren in the west. 93 IMPLEMENTATION The planning process has identified a number of localized implementation measures aimed to enhancing the Wyalusing Area as a better tourism destination and as a community. It is often easy to overlook the latter, but one major goal of heritage-tourism is to stabilize and enhance the community’s economy. Heritage Route 6 Economic Impacts Heritage PA sponsored a study of the economic impact of State Heritage Areas (SHA) in Pennsylvania. The study analyzed the economic impact of heritage areas and in Pennsylvania six heritage areas including PA Route 6 participated. Surveys were conducted at several sites in August through October 2008. Survey data was paired with visitation statistics for specific sites within each heritage area and fed into an economic impact model developed by the National Park Service called Money Generation Model (MGM2). The results released in 2010 revealed that visitors to participating heritage areas in Pennsylvania spent a total of $300.9 million in 2008, generating an estimated $255.8 million in direct sales, which supported over $95 million in salary and wages for Pennsylvania residents. Approximately 56% of the spending ($168 million) was generated by overnight visitors staying in hotels, motels, B&B’s, inns and other lodging, 29% ($88 million) by those either staying with friends/family or in campgrounds and 15% ($45 million) by out-of-town day visitors. According to the Route 6 SHA portion, released by the PA Route 6 Alliance, Route 6 attracts 3.5 million travelers a year, who spend approximately $91.1 million dollars, supporting over 2,000 jobs. The study also revealed the following: 55% of the visitors to Route 6 were first-time visitors to the SHA; Over 67% of the 407 respondents, or 274 persons, were staying overnight with the following major characteristics: o o o o 118 (43.1%) in hotels, motels, bed & breakfasts or inns 95 (34.7%) in campgrounds 40 (14.6% with family/friends in area 21 (7.7%) staying overnight outside the area. The average stay along Route 6 was 2.9 nights. The typical Route 6 travel party is one to four adults traveling without children, in fact 84% of the travel parties are without children under 18 years of age. Approximately 32% of the visitors reside in a different state, 17% reside in a county within the Route 6 SHA and 51% in a county outside of the SHA. The average number of facilities or attractions visited along Route 6 is 2.8. 94 Tourism and Economics A recognized source for economic/tourism thought and strategies is The 25 Immutable Rules of Successful Tourism (Roger A. Brooks and Maury Forman; Kendall/Hunt Publishing Co., 2003), which coincides very well with the Pennsylvania Route 6 Heritage Communities Program. This referenced work begins with a simple statement that earning money in a given town and spending it elsewhere is ―leakage‖. Tourism as a part of an economic development strategy that seeks to avoid leakage, since it should accomplish the following: Diversifies local economy helping avoid over dependence on a few businesses; Creates multipliers on all local businesses; Brings in ―new money‖ to the community; Helps tax base that in turn pays for community services and facilities; Creates jobs and opportunities at the entry level; Promotes business development especially when a visitor becomes an investor or future business person; and Enhances community aesthetics. Successful tourism is premised on getting visitors to stop and keep them in town longer, especially overnight. ―Visitors‖ may include tourist and business travelers. A few ―rules of thumb‖ help understand the tourist-visitor a little better: State estimates suggest that 44% of all visitors stay with relatives, thus a large part of tourism occurs literally at the ―kitchen table‖; The visitor experience is shaped by destinations or ―lures‖ that in turn create a potential visitor market for attractions or ―diversions‖ (i.e. those amenities that may depend on the lure); There are a number of shifts occurring in the tourism industry due in large part to the maturization of the ―baby boomer‖ generation: o the prime season is expanding from the June-August period to a longer April – October period; o ―boomers‖ generally do not prefer motor coach/packaged tours but prefer to be in greater control; and o High gasoline prices notwithstanding, the RV industry appears to be healthy (RV’s are premised on ―control‖) Visitors spend only a portion of their time at ―typical‖ tourist lures: o nationally, people spend 20-40 minutes in a museum 95 o the typical lure captures people for no more than 4-6 hours per day, leaving 8-10 hours for other attractions and diversions, and 80% of tourist spending occurs at these attractions and diversions o the ―scenic vista‖ experience usually lasts no more than 15 minutes Brooks and Forman often cite the ―4-Times Rule‖ in their discussion on tourism, in that travelers subconsciously must be kept busy at a destination for a period 4 times the travel time to get there. Simply stated, one would probably not travel to Europe or Hawaii for a weekend stay, due to the travel time involved. To localize this to Wyalusing, driving time suggests that a visitor from the Scranton Area would need to justify a trip to Wyalusing with only 3 1/3 hours of activities; a visitor from the Harrisburg Area would need to justify a trip to Wyalusing with 11½ hours of activities, while the Pittsburgher would need fully 20 hours of activities. Obviously, experiences from an area larger than the Wyalusing area (i.e. Route 6, Endless Mountains, Poconos, etc.) can be ―bundled‖ into the visitor experiences. Finally, this latter bundling issue is reflected in the fact that people generally travel for experiences and not geography. An edited summary of their following 25 rules help assure success and are critical in the Route 6 tourism effort: o A good plan that takes into account local resources and likely visitors who may be attracted by various features, such as natural resources (i.e. forests, recreation, etc.), cultural resources (i.e. history, ethnic heritage, etc.), human resources (i.e. performing arts, crafts, etc.) and capital resources (transportation, hotels, etc.). These are included in this Heritage Community Planning effort. Partnerships among visitor, development, business and other organizations, representing the private and public sectors, much like the Wyalusing Stakeholders Group; Billboards and signage that ―tease‖ and tempt or give a reason for visitors to stop, avoiding over used words and phrases (i.e. gateway, something for everyone, etc.). Signage should use the right words, be brief, have a simple design and be maintained. Adequate, clean and conveniently located comfort facilities that may include a visitor information kiosk. On the commercial side, national chains have found that restrooms actually attract customers, with approximately one-half of those purchasing something there doing it out of convenience and the other half out of guilt. In short, since everybody ―has to go‖ why not take advantage of it as business decision? Take community design into account especially at entranceways focused on places that will make the best first impressions, keeping signage uncluttered and professionally done. 96 As a corollary, communities need adequate and user-friendly wayfinding signage; Consider perpendicular signage with appropriate sized letter fonts for ease of reading by drivers and pedestrians, advertising the type of store not just the name that may be unfamiliar and meaningless for visitors. Address parking issues with special ―forgiveness‖ for parkers/shoppers, providing facilities (with signage) for RV parking and other local incentives. While enforcement may not be a major issue in Wyalusing, conveniently located and signed parking areas is an issue. By the way, studies show that most visitors need up to 4 hours of parking at a given location. Make the ―frontline‖ employees (i.e. retail clerks, waiters/waitresses, etc.) part of the sales and attraction effort. This requires hospitality training, ―adoption‖ of resources (―while you’re in town you need to see ….), cross-promotions or other local efforts. Visitor information availability 24-hours a day, 7 days a week, with informational kiosks augmenting staffed visitor centers, all of which should be conveniently located and well maintained. Create a conveniently located cluster of visitor oriented retail shopping opportunities that in turn attract a critical mass of shoppers that benefit the clustered businesses. Creatively convert any negative characteristics into positives, such as pointing out the tourism potential of gas drilling. Develop a unique idea or concept that sets your community apart and becomes intrinsic in its theme. This may be one of the most critical and difficult elements, since many communities can claim to be a friendly small town that is close to outdoor recreation. Gather third-party endorsements that reinforce the local pitch to visitors. This can be as simple as welcoming comments at visitor’s register at the Visitor’s Center. Pursue business attraction and retention that complements the local tourism resources and helps attract visitors and keep them longer. Simply stated, focus on businesses that fit in with community image, goals and context and avoid those that may disrupt the setting or context. The most successful museums and the ones most remembered tell stories and give a context and do not merely show artifacts. Keep people interested and occupied so that they are busy four times longer than it took them to get there as noted earlier, so that they can say that ―… it was worth the drive‖. This requires an understanding of the potential visitor market, the concept of bundling and the relationship between accommodations and other hospitality resources. Understand the importance of ―product development‖ not just marketing in terms of the local economic impacts of tourism. This may require a community to address certain issues such as attractions, business development, visual quality and the 97 development of other diversions. Visitors need ―something to do‖, especially after 5:00. Promote activities not just the place, perhaps in an ―activities guide‖ where the experience is addressed. This can be on the State tourism website, local websites, niche markets, etc. Brand the community reflecting what is that sets it apart or is unique. Again, the uniqueness sells the community. When one hears of Salem, MA or Williamsburg, VA one has an image. While these communities may be the extreme, they do illustrate the need to have a recognizable brand. Photographs should show the activities not just the resources or attractions. Again, sell the experience and not the location. Promotional items should create a positive image and provide a simple way to respond or call for more information. Carry out a public relations effort in various types of media, since it is usually more effective than advertising alone. Use the Internet to attract visitors with a quality and user-friendly website; and Advertising should be frequent and consistent. The above include obvious and not so obvious concepts, not all of which is directly related to Wyalusing. However, they help form the foundation of a local tourism effort. Taken together they reinforce two critical components of any local heritage community effort, simply stated what is unique about the Wyalusing area and how does the community setting (i.e. visual quality, retailing, attractions, diversions, etc.) interface with the area as a destination. Tourism Factoids The following factors have been identified by Destination Development, Inc, and premise this Heritage Community planning effort: #1 tourism activity worldwide– shopping, dining and entertainment in pedestrianfriendly setting having a critical mass of food, specialty retail and stores open after 6:00 (when 70% of spending occurs) Tourists are active 14 hrs/day – 6 hours in the primary activity that brought them to a place and 8 hours in secondary/diversionary activities Secondary or diversionary activities account for 80% of visitor spending Curb appeal accounts for 70% of most recreation and accommodations and food services sales Overnight visitors spend three times more per day than day-trippers Building on the above the keys for success include getting visitors and passersby to stop and create and maintain ways to keep them here longer. In other words, 98 the community needs to enhance its role as an overnight destination. Thus, the WorkPlan should: Develop, revitalize and maintain – things to do and keeping people busy Inform and direct – personal contact not just signs, websites and brochures Become a destination - Sell the experience not just the place A good first impression – aesthetics and community design Implementation Matrix The various recommendations are interrelated and all oriented towards addressing and reinforcing those two critical elements underlying this planning effort, namely focusing on unique qualities and enhancing the community setting. The matrix on pages 101-09 describes and relates the recommendations, and places them into a suggested implementation timeframe. Central to the implementation is a local responsible and coordinating party assuming the role initiated by the Wyalusing Stakeholders Group, namely a local body involved in developing and promoting local heritage tourism. Pragmatics should rule here, in that as is the case with smaller communities, there are only so many people to go around. A local decision, and a critical one at that, is if this role is to be by a separate individual body or a part of another, such as the Chamber of Commerce, Borough, existing community agency, etc. In addition, the multi-municipal nature of this planning effort demands a regional approach to implementation and a regional coordinating body. The implementation process is complex and interrelated, and depends on applying for and receiving a certain amount of public funding. The final plan will be placed before the State Oversight Committee in an effort to see that this occurs. Central themes are carried forward as an attempt to reinforce Wyalusing in relation to the Endless Mountains Region. Administrative - Framework/Institutional Issues A central recommendation critical for follow-up and implementation of the Heritage Communities Program concept is the institutionalization of a ―Steering Committee‖ that will be the central focal point for localized tourism activities recommended in this Plan. In essence, a committee is required for coordination, monitoring, follow-up, marketing and promotion associated with future Heritage Communities activities. The Steering Committee is recommended to meet the following: It should be representative and focused, embracing the community, area tourism resources and focused on furthering the recommendations of this Plan; It may include various existing groups and committees; 99 It should also include County and regional planning and development agencies; and Officially sanctioned by municipal governing bodies. The Committee is seen as a facilitator and coordinator focused on the implementation of WorkPlan recommendations and not a ―new agency‖ per se. Numerous recommendations are suggested to be carried out by other existing agencies or officials. In these cases, the Committee essentially ―keeps things moving‖ and/or monitors the community agenda and encourages actions. Certain recommendations may require the committee to assume a more active role in implementation. In either case, the Committee also has annual reporting responsibilities to the Pennsylvania Route 6 Alliance, so that the Alliance is kept abreast of progress towards carrying out the WorkPlan. Administrative – Regulatory Issues Pages 72-80 of this WorkPlan review present and proposed zoning and land use regulations, as well as a critique of these regulations especially as they relate to recognized and localized Route 6 heritage resources in relation to Route 6 themes. A common thread is the consideration of overlay zoning districts albeit for different purposes in the Borough and Township (see page 106). 100 Short-term (first 12 months after adoption) Recommendation/Action Implementation Category Establishment of a Wyalusing Administrative Heritage Community Steering Committee (WHCSC) Description A formal group building on the activities of the Stakeholders Group, charged with the coordination & monitoring of achievement of recommendations o Will also coordinate with the PA Rt. 6 Heritage Corp. o WHCSC should not duplicate work of existing groups or agencies but be a coordinating mechanism and formal organizational capacity to maintain the Rt. 6 tourism focus. It can be an addition or variation of an existing group such as the Greater Wyalusing Chamber of Commerce Comments May include a cross-section representing: o o o o o o o o o o o o o o o o Greater Wyalusing Chamber of Commerce Borough of Wyalusing Township of Wyalusing Wyalusing Area School District Wyalusing Community Corporation Wyalusing Valley Museum Wyalusing Rainbow Club Wyalusing Library Wyalusing Industrial Development Corporation Downtown Business representatives Rt 6 Business representatives Tourism-oriented businesses not included above Religious community representatives Endless Mountains Visitors Bureau Endless Mountains Heritage Region Eastern Delaware Nations Locals should add/delete as is felt most locally appropriate. WHCSC may be under the GWCC and/or part of WCC and have a place as a tab on the GWCC website. Maintenance of implementation effort Administrative WHCSC breaks WorkPlan recommendations into activities and tasks for subcommittees Development of a local promotional effort with regional tie-in Marketing/Promotion, Initiation - WHCSC develops & maintains a local Administrative tourism-oriented tab on GWCC website Seek representation on Endless Mountains Visitors Bureau o Create multi-day itineraries reinforcing the area and relating to other Endless Mountains attractions o Communication initiation and maintenance with other Rt. 6 Heritage Communities o Communication initiation and maintenance with Towanda, Wysox, Laceyville and other nearby Rt. 6 communities o Reach consensus on resources identified for wayfinding o Suggested implementation categories for subcommittees: o o o o o Administrative Marketing/Promotions Physical Enhancements Tourism/Tours Heritage Resource Development Website tab should include destinations and tourismoriented/supportive businesses o o Possible website location is ―Wyalusing Visitor Information‖ tab that should be expanded Area between Mile Markers 270 (Towanda Area) and 302 (Meshoppen) that include 69 accommodations/food services 22 arts, entertainment & recreation providers 67 tourism-oriented retail establishments Resources identified for wayfinding Website upgrading costs $1,000-$2,000 (depending on complexity & local capacities) with minimal maintenance costs over those for existing websites 101 Short-term (first 12 months after adoption) - Continued Recommendation/Action Continuation/expansion of "Quilted Corners of Wyalusing" tours Implementation Description Category Tourism/Tours A public art project interfacing various aspects of Marketing/Promotion community heritage - the arts, agriculture, farming and quilting heritage o Planned display on 100+/- barns, homes, businesses and other structures o Eventual posting of tour map on GWCC website o Identified Tour Routes Main Street/Downtown Revitalization Program Physical Enhancements Heritage Resource Development Rt. 409/706 tour - Wyalusing, Camptown & Lime Hill Rts. 6/1007/1008 tour – Wyalusing, Laceyville & Camptown Sugar Run tour – under development Initiation of Downtown Revitalization involving structural & non-structural activities within the Central Business District Determine interest in the Main Street Program o o Join the PA Downtown Center. Completion of a Community Profile and Letter of Intent by WHCSC on behalf of Borough and submission via DCED & Pennsylvania Downtown Center when applications are again welcomed Initiate early-action activities: o o o Tree replacement program on Main Street Improved more visible signage for off-street parking lot Improved directional signage on Rt. 6 for Historic Main Street Highway Occupancy Permit from PennDOT (in right-of-way) Sign placement (as ―event‖) Comments A creative locally developed and funded project that brings together the community in various ways. The tour concept also reinforces the idea of ―slowing people down‖ so the spend more time in Wyalusing, with obvious benefits on local businesses Website mapping of routes would aid in itinerary development by those planning to visit area, augmenting the printed maps available at the GWCC office; low cost item with use of GIS map base from this WorkPlan process This is a major focus of the developmental recommendations. This will require consensus on applying for Main Street designation. Local funding under $1,000 (includes PDC membership). Funding cutbacks have made this program very competitive and DCED is not accepting planning and new designation applications during fiscal year 2009-10 (through June 30, 2010). GWCC/WCC to serve as Main Street organization An alternative to the full-fledged Main Street program would be applications under several categorical components of the program for funding via DCED: o o o Façade Improvement Grants (self-explanatory) Anchor Building Grants (renovations to a significant building in each town) Downtown Reinvestment Grants (can fund a wide variety of activities – structural improvements, streetscape, construction, etc.); DCED funding in $250,000 range WHCSC to coordinate application(s) to DCED; Local match requirements vary among activities. Local fundraising for directional signage enhancement 102 Short-term (first 12 months after adoption) - Continued Recommendation/Action Participation in Keep Pennsylvania Beautiful Program Implementation Description Category Marketing/Promotion Continuation of the annual ―Litter Indexing‖ survey in Administration and around Wyalusing as developed with the PA Rt. 6 Heritage Corp. during the HCP planning process Wyalusing Walking Tour Marketing/Promotion Posting of Wyalusing Walking Tour on GWCC website o Mapping of Route o Locational index and photographs of significant/contributing structures Gingerbread Festival Marketing/Promotion Continue and expand the Gingerbread Festival o The addition of carriage tours was discussed at Stakeholder meetings and community workshops Enhancement of Existing Resources Heritage Resource Development Carry out early-action resource enhancement activities Wyalusing Rocks - Request PennDOT to replace ―Scenic Overlook‖ signs on Rt. 6 with signs designating overlook as ―Wyalusing Rocks‖ o Durell Village – Request permission from PennDOT to restore iconic Durell Village Marker o Conservation Enhancements Heritage Resource Development Establish timeframe, responsibilities and framework for Annual Recognition Program/‖Wyalusing Palette‖ Continuation – OnCell Historic Tour System Marketing/Promotion Maintenance of recently development OnCell system for Wyalusing History Trail Comments The Litter Index requires an annual canvassing and rating of the communities and/or neighborhoods within, with followup work focusing on resolving identified problems and monitoring The Walking Tour and the brochure is an excellent resource and example of local creativity and initiatives of the GWCC. o Suggestion is to locate some of the most significant structures on a map on the GWCC website location ―Wyalusing Visitor Information‖ tab with photographs (historic & present if possible) o Suggested featuring the structures most related to the Victorian/Gingerbread theme The Gingerbread Festival grew out of the Planning Charrette capitalizing on the Victorian/Gingerbread architecture that typifies significant structures in Wyalusing, especially in the Historic District The Wyalusing Rocks re-designation activity is the first of several enhancements suggested there. The use of ―Wyalusing Rocks‖ ties it closer to the community. Restoration of the Durell marker reinforces the ―French Connection‖ theme and is the first part of the enhanced connection of Wyalusing with French Azilum and the proposed Rt. 187 Tour Very initial item establishing an annual recognition program recognizing rehabilitation and maintenance projects that have been carried out reflecting an agreed upon ―Wyalusing Palette‖ o Positive reinforcement & peer pressure locally favored over property maintenance regulations OnCell allows travelers to call in numbers posted on 25 sites and described in brochure 103 Mid-term (1-5 years) Recommendation/Action Rt. 187 Auto/Bike Tour Implementation Description Category Tourism/Tours Mapped tour in WorkPlan with wayfinding signage Marketing/Promotion linking Wyalusing, French Azilum and Wysox largely along Routes 187 and 6 Agricultural area with numerous river views and two river access points o US Route 6 is part of the Loop o Accesses Spring Lake (Woolly Mammoth site) via SR 2015 (Spring Lake/Marshview Rds.) o Includes mini-loop connecting Rt. 187 (at Durell) with French Azilum and Homet’s Mill/Ferry area via working agricultural area o Continuation - Main Street/Downtown Revitalization Program Physical Continuation of Downtown Revitalization involving Enhancements structural & non-structural activities within the Central Marketing/Promotion Business District Main Street Streetscape continuation with replacement of period-style lighting standards with electrical receptacles for string lighting, benches & banners o Façade enhancements/maintenance (10-12 storefronts) o Front Street streetscape enhancements including lighting, benches & banners o Recruitment efforts – focused on three presently vacant storefronts on Main Street and upper floor residential development o Conservation Enhancements Heritage Resource Development Initiate Annual Recognition Program/‖Wyalusing Palette‖ Develop consensus on generalized ―palette‖ rather than rigid standards o Develop plaque for awards o Announce/initiate recognition program o Comments Tour interfaces Wyalusing, French Azilum & Route 6 themes o Roadside signage designating route as Wyalusing Heritage Route; Two-faced signs at strategic locations at an estimated cost of $15,000 - $20,000 o Potential sources include upcoming transportation enhancements, future State Heritage Area funding (i.e. Endless Mountains and/or Route 6 State Heritage Areas) if/when restored in State Budget o Posting of tour on a map on the GWCC website location ―Wyalusing Visitor Information‖ tab with photographs from strategic areas (i.e. Marie Antoinette Overlook, Rt. 6 rock cut area from French Azilum, etc.) Continuation of major focus of the developmental recommendations as the Main Street approach and/or Downtown Revitalization via DCED o Façade Improvement Grants (matching grants for projects in the range of $2,500 - $7,500) o Downtown Reinvestment Grants (structural improvements, streetscape, etc.); DCED funding in $250,000 range) o WHCSC markets streetscape enhancements & vacant storefronts via GWCC website. If Wyalusing becomes an official Main Street community, recruitment is a part of the approach o Peer involvement with local landowners/potential developers on interest/ & involvement with loft & other up-scale residential development on Main Street Program to annually recognize rehabilitation and maintenance projects that have been carried out reflecting an agreed upon ―Wyalusing Palette‖ concurrent with Gingerbread Festival o Award(s) for activities that year o Award(s) for ―past achievement‖ (thereby not neglecting past initiatives) 104 Mid-term (1-5 years) - Continued Recommendation/Action Trail Development Implementation Category Tourism/Tours Description Comments Focus on Water Trail link between Wyalusing and the Susquehanna River & Wyalusing Creek Water Trails Reinforces Wyalusing as one of the ―river towns‖ building on the Greenway Plan’s identification of the Susquehanna River and Wyalusing Creek Water Trails o Coordination/cross-promotion with Laceyville, recently designated as a ―Greenway River Town‖ as a part of the Susquehanna Greenway and the Susquehanna River Water Trail - North Branch Initial land trail activities oriented towards linking Wyalusing (1) with Friedenshutten and (2) local segment of proposed Susquehanna Rail Trail (as per Greenway Plan); Suggested addressing via Trail Feasibility Study (DCNR C2P2) that will analyze longer range trail issues (estimated cost $25,000); Implementation of Friedenshutten & RR crossing segments as early-action items after feasibility study o o Address the river access to Wyalusing Creek via Homer or Welles properties (easements or acquisitions) Seek designation as a ―Greenway River Town‖ Develop a Trail Feasibility Study Land Trail linkage – initial steps required Friedenshutten monument area – survey mapping to identify acquisition/easement need o Railroad crossing access acquisition/easement for trail providing link to Grovedale Lane o Tour Development Marketing/Promotion Sponsor an semi-annual/annual contest to ―create a tour‖ on GWCC website in the ―Wyalusing Visitor Information‖ tab Community members (individuals/ teams) would be encouraged to engage in the visitor experience and ―package‖ their favorites into a photo/video tour o Upload all tours to YouTube (video) or Flickr (slides) where they can be voted on (and also promote the community). o Rts. 409/706 Auto/Bike Tour Tourism/Tours Mapped tour in WorkPlan linking Wyalusing, Marketing/Promotion Camptown and Lime Hill with wayfinding signage o Access for numerous sites in Wyalusing Historic Tour o Accesses numerous locations participating in the Quilted Corners of Wyalusing Tour Encourages community involvement by creating tours that also keep the visitor experience fresh and ongoing. Would interface well with the Quilt Tour video already on-line. This is a low cost item that accomplishes community engagement, real-life itineraries and marketing. Tour interfaces various Wyalusing themes/activities o Roadside signage designating route as Wyalusing Heritage Route; Two-faced signs at strategic locations at an estimated cost of $8,000 - $15,000 o Potential sources include upcoming transportation enhancements, future State Heritage Area funding (i.e. Endless Mountains and/or Route 6 State Heritage Areas) if/when restored in State Budget o Posting of tour on a map on the GWCC website location ―Wyalusing Visitor Information‖ tab with photographs from strategic areas (i.e. Camptown, Lime Hill, etc.) 105 Mid-term (1-5 years) - continued Recommendation/Action Enhancement of Existing Resources Implementation Category Heritage Resources Development Enhancement of Existing Resources Heritage Resources Development Description Comments Coordination with French Azilum, Inc. and the Pennsylvania Historical and Museum Commission (PHMC) to encourage the sustainability, enhancement and full potential as a tourism resource for French Azilum o The major responsibilities may be with French Azilum, Inc., PHMC and other regional tourism & heritage agencies, but the sustainability affects tourism in Wyalusing as well as the Towanda/Wysox area While beyond the responsibility of the WHCSC, French Azilum is a major part of the ―French Connection‖ theme emerging from the WorkPlan process. The WHCSC should be interested in two major matters involving French Azilum: o The funding & completion of a Master Plan for the Site o The potential for local operation of the Site The Site is a critical regional resource, perhaps the best demonstration of the PA Rt. 6 theme of ―New Beginnings and Safe Havens‖ along the entire 427-mile corridor. It is a lynchpin for the proposed Route 187 Auto/Bike Tour and intimately related to nearby Homet and other Frenchthemed sites. Encourage the Borough to carry out revisions to the Borough Zoning Ordinance identified during the WorkPlan process and reviewed on pp. 72-6 o Most critical is the concept of an Historic Overlay Zoning District for the National Register Historic District (NRHD) o Other suggested revisions involve measures strengthening the pedestrian scale of the B-1 Business District, certain signage standards, realigning a few uses by district and select additional and clearer definitions Encourage the Township to carry out revisions to the Township Zoning Ordinance identified during the WorkPlan process and reviewed on pp. 76-80 o Consider localizing dimensional requirements by District o Consider compatibility/conflict potentials in a suggested Rt. 6 Scenic Corridor Overlay District and/or a Conservation Overlay District o Consider a mixed-use village/traditional neighborhood development or historic overlay district in Camptown NRHD designation alone does not protect the integrity of the significant structures located therein. The NRHD in the Borough transcends several ―conventional‖ Zoning Districts. Other overlays are suggested for the Township. The Overlay approach (used by many communities) simply placed certain standards or uses over and above those of the underlying districts. These may deal with the following: o Certain permitted or prohibited uses and/or special exceptions or conditional uses o Design and/or dimensional standards that reinforce historic patterns o Incentives for uses/reuses that maintain exterior appearance o Disincentives for demolition DCED has funded zoning ordinance updates via its Land Use Planning and Technical Assistance Program (LUPTAP) that generally requires a 50% match; Revisions to Zoning Ordinances must follow State requirements and may vary in cost depending on the types of revisions; Multi-municipal approaches have been favored over those involving a single municipality 106 Mid-term (1-5 years) - continued Recommendation/Action Conservation Enhancements Wayfinding Signage Implementation Category Physical Enhancements Description Initiate planning for conservation/gateway enhancements on Rt.6 (see concept drawing) then implementation (phased if necessary) of conservation/gateway enhancements in former Mill Pond Area along Rt. 6 o New/enhanced signage o Period era lighting used on Main & Front Streets focused along gateway area o Picnic area o Walkway pedestrian connection along frontage to Wyalusing Creek Plaza Marketing/Promotion Install wayfinding signage for resources identified and in addition to tours noted earlier Comments This was a popular enhancement growing out of the WorkPlan process a conceptual drawing was developed Potential sources include upcoming transportation enhancements, future State Heritage Area funding (i.e. Endless Mountains and/or Route 6 State Heritage Areas) if/when restored in State Budget o Brings ―Wyalusing Feel‖ to Route 6 o Costs vary with detail but likely in the $50,000 $125,000 range Cost-sharing between future State Heritage Area funding via the PA Rt. 6 Alliance (presently unfunded at State level) and local/private funding suggested. Costs will vary with number of locations signed but is expected to be in the range of $400-$500 per sign for manufacture and installation (excluding design and permitting costs) 107 Long- term (6-10 years) Recommendation/Action Completion - Main Street/Downtown Revitalization Program Implementation Category Physical Enhancements Description Last phases Downtown Revitalization completing structural activities and strengthening/ restructuring the orientation of the Central Business District Completion of Streetscape enhancements on Main & Front Streets and Façade enhancements & maintenance o Recruitment efforts – focused on arts related, antiques, accommodations, dining, jewelry & related specialty retail o Upper floor residential development o Resource Information kiosk in abandoned small white building on Front St. o Route 6 Commercial Area Enhancements Physical Enhancements Multi-faceted physical enhancements along Route 6 Trail Development Tourism/Tours Longer term land trail development activities focusing on connecting segments Strategic Streetscape enhancements at select locations (i.e. northern gateway, 2nd St. o Façade enhancement in the commercial area o Sidewalk/pedestrian link between commercial plaza and 2nd Street o Completion of Friedenshutten & Grovedale segments as/if required o Development of Wyoming Valley Museum Natural Area Trail (loop) o Susquehanna River Rail Trail participation o Comments Continuation of major focus of the developmental recommendations as the Main Street approach and/or Downtown Revitalization via DCED o Façade Improvement Grants (matching grants for projects in the range of $2,500 - $7,500) – expanded to Rt. 6 area o Downtown Reinvestment Grants (structural improvements, streetscape, etc.); DCED funding in $250,000 range) o WHCSC markets streetscape enhancements & vacant storefronts via GWCC website. o Peer involvement in upper floor residential/loft development implementation via coordination with private sector o Front Street building has no utilities but a view of Wyalusing Creek, a rare feature in downtown area ($20,000 - $35,000) Rt. 6 select streetscape enhancements may include welcoming signage, landscaping/plantings and pedestrian enhancements; Costs vary with detail but likely in the $35,000 - $70,000 range; Potential sources include upcoming transportation enhancements, future State Heritage Area funding (i.e. Endless Mountains and/or Route 6 State Heritage Areas) if/when restored in State Budget Trail development is a long range activity typically consisting of focusing on development of segments with costs varying with scope – need to purchase right-of-way or easements, surface water crossings/bridges, clearing, trail preparation, trail head activities and others; costs may range from tens of thousands to hundreds of thousands of dollars per mile; major funding sources include DCNR C2P2 Programs (Recreation & Conservation, Pennsylvania Recreational Trails, Rails-to-Trails); most require 50% match. 108 Long- term (6-10 years) Recommendation/Action Trail Development Implementation Category Tourism/Tours Heritage Resource Development Marketing/Promotion Description Comments Expanded and continued coordination with various regional agencies in the development and marketing of the Susquehanna River Water Trail, part of the National Recreation Trail System, with the following: In Pennsylvania, the Susquehanna River Water Trail - North Branch starts with a 15-mile-long paddling journey from Oakland to Great Bend in Susquehanna County. It re-enters the Commonwealth in Bradford County at Sayre and continues 166 miles, ending at Shikellamy State Park in Northumberland / Sunbury at the confluence with the West Branch of the Susquehanna. The Water Trail guide highlights a number of Wyalusing area attractions by river miles for water trail users: Endless Mountains Heritage Region (official Water Trail Manager for the North Branch Susquehanna River Water Trail) o Pennsylvania Fish & Boat Commission o Susquehanna Greenway Partnership o o o o o o o o o o o o Enhanced self-guided tour Marketing/Promotion Heritage Resource Development Improve wayfinding by use of geo-coded, downloadable locations that can be used by those with GPS devices and geocachers o Monitor technology changes than apply the OnCell approach or upcoming variation to groups o Identify all or major Wyalusing History Trail sites as ―caches‖ Standing Stone French Azilum Historic Site Marie Antoinette Overlook French Azilum Methodist Church Homets Ferry and Mill Wyalusing Rocks Overlook Eastern Delaware Nations (proposed cultural center) Wyalusing Historic District Wyalusing Valley Museum and Natural Area Friedenshutten Indian Hill Thus, water trail is critical for resource interpretation. Mobile applications such as OnCell have potential, but may need to be adaptable to small groups rather than individuals. o Nationally, statistics have demonstrated that heritage visitors see events, sites and museums as opportunities for being with friends/ family, so mobile applications need to engage the group, not just the individual o Geocaching is an entertaining adventure game for GPS users. Participating in a cache hunt is a good way to take advantage of the wonderful features and capability of a GPS unit. The basic idea is to have individuals and organizations set up caches and share locations of these caches on the internet. GPS users can then use the location coordinates to find the caches. Once found, a cache may provide the visitor with a reward 109 Summary of Recommendations The graphic depictions on pages 112-15 help depict the recommendations that are appropriately graphically illustrated, cutting across the categories included in the Implementation Matrix on the previous pages. Regional Tourism and Heritage Map The graphic on page 112 summarizes existing tourism resources as well as suggested resources, including trail segments, tours, resources reflecting the ―French Connection‖, resigning the Wyalusing Rocks ―Scenic Overlook‖, which is an early action recommendation and the rediscovery of the River and Creek. Existing resources are many and varied ranging embracing cultural, environmental and physical features and resources unique to the Wyalusing Area. The existing and proposed resources are included in the recommendations matrix. The types of visitors the planning process feels that may be attracted cuts across interest and age groups, embracing travellers with interest in folk and cultural heritage, arts aficionados, persons with architectural interests, cyclists, river recreation enthusiasts and revellers at one of the many area festivals and events Wyalusing Borough Revitalization Concept Map Revitalization recommendations on page 113 are premised on reinforcing Wyalusing as a charming and pedestrian-friendly shopping area for these varied travellers and vistors. Key among them are the enhancements along Main and Front Streets, the Route 6 Commercial Area enhancements, the Gateway enhancements, the water trail linkage and the pedestrian trail segments and railroad underpass. In addition, certain directional signage enhancements are suggested as an early-action item to immediately make Main Street more accessible and recognizable to the Route 6 traveler, while the streetscape enhancements along Route 6 essentially extend the charming feel and walability of the ―Shortest Main Street in America‖ to the heavily travelled and more highway-commercial areas. Local workshops and planning focused on one area along Route 6 that is very visible and has significance on the industrial heritage of the area. The graphic on page 114 focuses on this community gateway, serving the goal of extending the ―Wyalusing Feel‖ to an otherwise stark and generic location. The Gateway is 110 near the historic Mill Pond, providing opportunity for on-site interpretation via a plaque/old photographs, yet providing a place to relax while greeting the Route traveler. Local Stakeholders suggested a walkway along the frontage of the gateway affording pedestrian link between the town and nearby shopping plaza that also reflects various recommendations associated with trails in the WorkPlan. Period lighting, walkways and signage welcome the Route 6 traveller, while a picnic area encourages people to stop and wander around by foot. The concept accomplishes all of this while providing an aesthetically pleasing first impression. Wyalusing Regional Connections The WorkPlan makes a conscious effort to slow people down, getting them to stay overnight, dine, relax and venture on and off of Route 6, remembering an overnight visitor outspends a day vistor by three times. The graphic on page 115 outlines a number of proposed or existing automobile or bicycle tours. The objective of the tours is to ―slow people down‖ so they spend more time discovering resources and of course contributing to the economy. The tours connect a number of regional resources and feature connections with PA Route 6 but still have Wyalusing as a focal point. The Route 6 portion connects Wyalusing with Towanda and Laceyville, both communities refocusing on the River; The tours connect many if not all of the sites on the Wyalusing History Trail, including the especially significant resources in the Overlooks (i.e. Marie Antoinette and Wyalusing Rocks), French Azilum, Camptown and Friedenshütten; The tours showcase the agricultural heritage as well as the more recent natural gas exploration efforts; and Several of the tours are or interface well the ―Quilted Corners of Wyalusing‖ tours. 111 SR 20 28 Interpretation/Kiosk mp282 X Marie Antoinette Overlook & Exposed Geology Limehill ! PA S R 20 3 0 P Agricultural Heritage Working Farms 18 7 The "French Connection" Steven Durell (Huguenot Pioneer) Asylum 6 ! ! Rt 6/Bike Rt Y Scenic Highway mp283 X S R 10 08 ! Wyalusing Creek Water Link/Trail 4 mp284 ASYLUM TOWNSHIP Homets Ferry SR 2 0 2 0 X Wyalusing Valley Motorsports Park Susquehanna River Water Link/Trail SR 20 2 Camptown PA 706 Durell Village Crossroads "Camp Town Races" 9 40 17 French Azilum 2014 SR & Proposed Interpretive Recreation Enhancements Restore Marker ! HERRICK TOWNSHIP 10 Rummerfield STANDING STONE TOWNSHIP 16 20 Local Ownership - Master Plan SR X Rt 6 WestTowanda & Tioga Link SR ! mp281 A Suggested Rail/Trail Standing Stone ’ Xmp280 h g The "French Connection" Homet Family (1793) Homet's Ferry & Homets Mill WYALUSING TOWNSHIP SR 2 Eastern Deleware Nation Cultural Center (Proposed) 038 SR 2025 ! mp285 h g X ! Wyalusing Rocks/ Prayer Rocks mp286 87 PA 1 X ! ! 7 2 SR 201 PA 187 Auto Tour - Agricultural - Cultural Heritage Sites TERRY TOWNSHIP Welles House W Valley Museum Terrytown Century Farm Grovedale Winery ! mp287 X Wyalusing ! h g 15 W Valley Museum Natural Area/Trail SR 2 0 Rienze 2 ! SR 0 SR 0.5 1 2 3 4 h g h g mp288 X 6 Crossover Alternatives mp289 2 SR X Browntown Trail 5 Miles mp290 X 002 ! Suggested Rail/Trail Sugar Run ! WILMOT TOWNSHIP Susquehanna River Water Link/Trail 01 0 pond 20 3 01 n m ’ X SR 2 01 Frieden shutten (1765) and earlier Native American "Old Town" ALBANY TOWNSHIP - Focal Point "Arts & Architecture" - Historic District - Shopping WYALUSING BOROUGH 4 Rt 6 East Wyoming & Lackawanna Link mp291 Cherrytown Marshview SR 201 SR 10 0 Cargill Plant (Agricultural Heritage) Signage/Interpretation Wyalusing Rocks Overlook Viall Hill Merryall ! Wyalusing Regional Resources Rt 6 Corridor HCP Revitalization Components - Fill Retail Gaps (i.e. jewelry, clothing, etc) - Recruitment Focus on Vacant Storefronts - Build on Arts Base (more art stores & dinner/theatres) - Connections with Museum, Rivers French Azilum & other Resources - Trail & Water Links - Banquet/Accomodations/Inns - Upper Floor Residential - Business/Direction Signage h g Arrow United Industries "Highway Commercial" State S t Riverside Dr 5th St Pedestrian Link 6 X Conservation Easement Areas mp287 3rd St E3 Hi gh S t St St I PA 706 PA 187 187 Water Trail Segment Co 6 Streetscape Enhancement Area - Lighting - Landscaping - Signage 0 Ma in Wyalusing Historic District Public Use/Creek View ns Enhancements: Reuse Potential er va tio h g Pedestrian Link Taylor Ave "Shortest Main Street in America" St PA Y X Front St 74 SR 10 - Suggested Design - Annual Recognition - PHMC Assistance East St Church St Canal St Historic District Pe Ga y lo Marsh Senata 1st St Johns St rd S t t 2nd St t arl S u t St Chestn Wyalusing Fireman's Field rd S Underpass n Ar ea 0.25 Gateway Enhancements - Welcoming Signage - Landscaping - Picnic Area - Period Lighting 0.5 Miles Y X h g Signage Gateway Streetscape Facade Wyalusing Borough Revitalization Concepts Rt 6 Corridor HCP 29 43 S R 1 0 16 SR 1 A SR 06 6 mp279 SR 20 1 24 Standing Stone ! 28 SR 2 0 30 S R 1 001 2016 SR mp281 g h g h Rummerfield X ! mp282 SR 2014 Camptown X ! mp283 X5 20 MONROE BOROUGH R 6 h g Merryall ! SR 20 22 mp285 R 2 02 0 2 SR 201 ! 20 13 15 20 ! 220 Rienze h g h g h g SR 1 002 X mp291 mp292 X X mp287 TERRY TOWNSHIP ! mp290 WYALUSING BOROUGH X mp293 X mp288 X mp289 SR X Browntown 6 2 200 mp294 X ! Laceyville BRAINTRIM TOWNSHIP X Skinners Eddy PA ! R S ! Rocky Forest 20 New Era Road Links Quilt and Barn Tour WILMOT (TBD) ! 4 WINDHAM TOWNSHIP X 00 7 Water Links S R 400 2 SR SR Evergreen 2 X S R 20 0 4 01 ! 1 TOWNSHIP 1 SR 2010 ! SR 4006 ! 01 ALBANY TOWNSHIP ! 00 3 SR Regional Points Stevenson ! mp286 ! Sugar Run h g Spring Hill ! TUSCARORA TOWNSHIP Terrytown Wyalusing X SR US ! 04 07 Cherrytown ! South Branch 10 10 ! Marshview SR SR SR SR MONROE TOWNSHIP Viall Hill 17 00 3 mp284 X 20 ! 8 R1 X WYALUSING TOWNSHIP Homets Ferry Kellogg S 0 R 10 S S ! S h g Limehill ! Asylum ! Quilt and Barn Tours ! ASYLUM TOWNSHIP Monroeton 409 P 2 Durell ! mp280 X 7 PA 1 8 TOWANDA TOWNSHIP ! STEVENS TOWNSHIP Stevensville 06 PA 7 X 87 Uhdey 21 X ! SR 2 0 10 mp278 ! SR 2 02 Macedonia R STANDING STONE TOWNSHIP PA 7 South Towanda mp277 X 32 SR 8 20 2 3 SR A ! X SR 2 0 ! X mp275 7 mp274 TOWANDA BOROUGH X TowandaX East Towanda X 4 203 01 SR 3 ! 1 01 h g mp276 Wysox 7 SR 60 X mp271 46 HERRICK TOWNSHIP 3 67 104 S SR 25 ! P North Towanda ! 10 X ! PIKE TOWNSHIP ! Herrickville Myersburg S mp270 X Mercur WYSOX TOWNSHIP East Herrick ! SR 10 ! SR 1012 10 SR R ! ! Brushville 1 0 11 SR 3 45 5 S R 1 Glen Quarry 0 1 03 1 23 10 1 03 1 03 Stone House Corner SR SR SR SHESHEQUIN TOWNSHIP 0 0.5 1 2 3 4 5 6 7 8 9 10 Miles Wyalusing Regional Connections Rt 6 Corridor HCP Interpretive Planning Statement – What Makes Wyalusing Unique? The final step of the Heritage Communities Planning effort is the development of Planning Statements that (1) embody the local heritage tourism effort and (2) relate this heritage to the identified six themes of the Pennsylvania Route 6 Corridor, which include The Warrior’s Road, Natural Opportunities, The Engineer’s Challenge, New Beginnings and Safe Havens, Visionaries, Achievers and Social Entrepreneurs and Outdoor Enthusiast’s Paradise. Popular engagement and discussions during the planning process included all of the Route 6 themes: A Warrior’s Road: Sullivan’s March, YankeePennamite Wars, the Eastern Delaware Nation (EDN), Honoring Veterans of many wars and the Battles of Indian Hill and Lime Hill were all mentioned by locals. Of particular importance was the rich history associated with early Native American settlement, transportation routes, contact with explorers and skirmishes with the settlers. Of special note, EDN Cultural Center has been planned on Rt. 6 across from Wyalusing Rocks (a/k/a Prayer Rocks) a former ―lookout‖. In a more confrontational note, both the Indian Hill and Lime Hill battles involved encounters between Native Americans and the US military. Also, locals pointed with pride to the several Bradford County communities involved in Hometown Heroes, a project whereby businesses, organizations and/or individuals may buy a banner ($200) honoring a Veteran. Initial banners are being installed in Towanda with other communities to follow. Natural Opportunities: The settlement and development of the Wyalusing area is deeply rooted in agriculture and the Susquehanna River. The area has a unique geology as evident in the ―twin‖ Route 6 cuts, and even boasts a Woolly Mammoth in nearby Spring Lake along the Rt. 187 Tour Route (Note: a trait also shared with Conneaut Lake, another Route 6 Heritage Community 272 miles west of Wyalusing). More recently, the gas drilling boom associated with the Marcellus Shale formation has hit early and exuberantly in the area. The Engineers Challenge: The meat processing industry has been a mainstay in the local industrial heritage, and the Cargill Plant is a living part of this heritage. While long-gone, the North Branch Canal was seen as another example within this Route 6 theme, although the River reminds one of this heritage as well as vestiges such as Canal Street. The ―twin cuts‖ along 116 Route 6 between Wyalusing and Wysox is along one of the most scenic segments of Route 6, revealing the geology and the engineering challenges facing the present alignment of Route 6 in this area. New Beginnings and Safe Havens: Perhaps French Azilum is the most readily apparent example of this Route 6 theme, with the site offering both a unique developmental opportunity and challenge. Locals feel that the stories of the French who actually strayed after French Azilum closed is an understated story, including the Homet, Durrell and many other families who settled the region and made it prosper. These folk are all part of the ―French Connection‖ that surfaced in discussions during the planning process. The settlement of the community from Gohontoto to Friedenshutten to M'chwihilusing to Wyalusing reflects a continuing series of new beginnings by succeeding peoples and ―local residents‖. Visionaries, Achievers and Social Entrepreneurs: Of course, the stories and contributions of Charles Welles to the early commercial base and community life of the community, and of Stephen Foster and David Wilmot are also important to the identity of the community and larger region. The area is seen as being connected with the Abolitionists and the Underground Railroad by local residents involved in the planning process. Outdoor Enthusiasts Paradise: Clearly seen as a key theme to the community, involving the Susquehanna River, Wyalusing Creek, numerous fishing opportunities and fishing guides in the area, hunting on public lands as well as a nearby game preserve. Increasing interest in River usage, outfitting and general appreciation was noted at various workshops during the planning process. In tourism, a brand is how a place is perceived. That perception may be reinforced by a logo or slogan. A brand is also a promise, one that is ―delivered on‖ via certain attractions, activities and resources. This promise may create expectations and impressions among the public. A brand is also a reputation that is earned, good or bad, over a period of time and it is not invented overnight or even rolled out. Slogans, advertisements and logos merely get the word out about the brand. In tourism, brands should relate to activities and experiences, and just as they are in well-recognized products, tourism brands should be rather unique. 117 Brand recognition and other reactions are created by the accumulation of experiences with the specific product or service. Some marketers distinguish the psychological aspect of a brand from the experiential aspect. The experiential aspect consists of the sum of all points of contact with the brand and is known as the brand experience. The psychological aspect, sometimes referred to as the brand image, is a symbolic construct created within the minds of people and consists of all the information and expectations associated with a product or service. Thus, a brand really resides within the hearts and minds of customers, clients, and, in this case, tourists. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot. The Wyalusing Brand The architecture and role of the community as a commerce hub for an otherwise rural region are parts of the brand of the community, but interest in trails – land and water are becoming popular as well. People have looked at Wyalusing as a pleasant stopover and a place to shop – for everything from arts, wine and crafts to convenience goods and insurance - and dine in a quaint small town where one can peruse along the ―Shortest Main Street in the Country‖. The ―Gingerbread‖ seen throughout the National Register Historic District typifies the Wyalusing brand and palette. The suggested Loop Tours reinforce the role of the community as a ―village center‖ of sorts, surrounded by conservation easement land and the River and Creek. All tours begin and end in Wyalusing and connect many resources to this compact architectural gem and commerce center. Marketing and Hospitality Planning Statement The Wyalusing community should focus its respective uniqueness to attract the traveling public and strengthen itself as a destination. While unique architecture, cultural heritage and the small town quaintness is a reality, the question still begs, ―What can a traveler get in Wyalusing that they cannot find in their own backyard?‖ This WorkPlan identifies these unique qualities and Wyalusing’s attractions and resources should be on the tips of every townsperson’s tongue. Identified early on in the planning process was the need to provide information on local and regional attractions in a consistent location. Information should be easily available on how to get to a given attraction or activity, the best way to experience it, and the history or story related to the attraction. 118 Wayfinding signage should be incorporated into the plan and be part of the informational system; it should be easy to read and congruent throughout community. The theme and its coordinated message should be center to a localized marketing and promotion effort that is at the same time coordinated with other regional efforts. In this case, it includes the Endless Mountains Visitors Bureau, as well as the PA Route 6 Alliance. Cross promotion of events and attractions should be both community-wide and regionally based. Recognizing the relationship between Wyalusing and the larger region is important in marketing. Wyalusing is a part of a rich arts, cultural, river and outdoors tourism resources of the larger region. The matrix includes a number of recommendations on getting these messages out. Identified in the planning project was the need to provide information on local and regional attractions in consistent and convenient locations. Wyalusing has forged ahead with the OnCell system that is both a guide and marketing tool. In the long-term the WorkPlan identifies the need for augmenting this with a geo-coded guide and geo-caching locations that are a direct effort towards uniting the many resources located in the region. Regional and Local Promotions The WorkPlan suggests a combined effort that both ties in with those of the Endless Mountains Visitors Bureau and further develops local promotional efforts. Websites continue to grow in importance in tourism promotions, and the recommendations in the Implementation Matrix reflect this. Wyalusing should be active in the promotions of the Endless Mountains Visitors Bureau, with possible representation on the Board of Directors. This arrangement will afford the community the opportunity to participate in other state, regional and local efforts. Create a multi-day itinerary using the Loop Tours as the unifying force for activities and visits to the area. The tours bring together the community and the experiences and resources of the larger region. In all cases, the experience not necessarily the locations/towns should be emphasized. The itinerary should be posted on the Greater Wyalusing Chamber of Commerce website and provided to all local and regional marketing affiliates. Incorporate National Tourism Week (1st full week of May) into the school curriculum by inviting business owners, Endless Mountains Visitors Bureau staff and local tourism experts to speak about the importance of tourism to high school students. Coordinate with the Wyalusing Area School District in the development of curriculum for a local history course. Informational Kiosk in abandoned building on Front St. Highlight successful businesses through an 119 awards and recognition program. Maintain participation in the Litter Index in the Keep America Beautiful Program. Cross Promotions Businesses should be encouraged to cross promote their products, services and offerings. Local accommodations and attractions are recommended to agree on joint packaging, even cooperatively advertising their product. Attractions should not be limited to physical places. Guide services, artisans and other specialists can offer their services or learning experiences to lodging guests. Promotions are recommended to reflect the themes noted in the Implementation Matrix. Certain events and attractions draw sizable crowds, giving the opportunity to connect to those events and attractions and offer something downtown to attract the visitor. For example, special sales and activities coinciding with these signature events. Web Presence In addition to web-based tourism promotions, a greater presence of 158+/- area tourism resources on searchable websites, since many are not on existing bases or are not searchable to small community level. These include no less than: 69 accommodations/food services 22 arts, entertainment and recreation providers 67 tourism-oriented retail establishments Wayfinding Planning Statement Planning by the Pennsylvania Tourism Office’s notes the importance of installing tourist-friendly signage as part of a tourism development and promotion effort. A relatively new approach has been developed that replaces the Tourism-Oriented Directional Signage on State highways. The State signage will let people know where they are (i.e. identify regions, local communities and attractions). Wayfinding signing at a local level is a way to provide a systematic network of directional signs to guide the traveling public from major highway gateways to key civic, cultural, regional and commercial destinations using the minimum number of signs. It is designed to coincide with regional tourism marketing. A common signing program for the multi-municipal region was a recommendation that grew out of the public participation process for this Heritage Communities Program. A few guiding principles for wayfinding are summarized below: Wayfinding needs are best resolved during initial planning stages through a collaborative effort by all design professionals, architects, designers and sign makers, to address a project's total environmental communication. Graphics, such as signs, color-coding, maps, banners, brochures and Websites, provide orientation, direction, identification and regulatory information. Provide standardized "you are here" maps of the project that include an overall map of the complex and more detailed maps of specific areas. 120 Local tourism resources should be designated by directional signage that includes a common logo, directional arrow and distance. The challenges to current resource signing in general include lack of uniformity, message overload, sign redundancy, poor image for tourists, lack of effectiveness/prioritization, lack of background context, and lack of maintenance. Signage System Color/symbol coded resource signage for the resources, keyed to the following groups: Natural/Environmental resources– public and private sites Sporting resources – fishing, cycling, ATV, hiking, swimming, boating, etc. Community Life resources – churches, library, etc. Industrial/Commercial resources – past/present businesses and sites Historic Sites – museums, architecturally significant buildings, etc. Tourism Services resources – visitors centers, accommodations and food services, tourism-oriented retail/services, etc. Locally eligible attractions typically included in wayfinding efforts are summarized as follows: commercial attractions such as the historic Main Street business district, Route 6 commercial areas, Grovedale Winery and other signature specialty shopping; cultural/historical attractions such as the Library, Wyalusing Valley Museum, Wyalusing Area Schools etc.; historical/architectural attractions such as the historic district, the individually listed or eligible structures as per Tables 4 and 5, Homet’s Ferry and Mill, , suggested Wyalusing Walking Tour path and sites of non-existing critical sites (i.e. mill pond, canal, Friedenshutten, etc.) ; recreational attractions such as campgrounds, golf courses, trails, horseback riding areas, Wyalusing Valley Motorsport Park, Wyalusing Fireman’s Field; tourist services such as the Hotel and other accommodations, the Visitor’s Center (GWCC); and transportation facilities such as historic bridges, river access points, etc. Typically, signed attractions shall be open to all persons regardless of race, color, religion, ancestry, sex, age or handicap; be clean and pleasing in appearance, maintained in good repair; and comply with all applicable code regulations and statutes for public accommodations; be open to the general public a minimum of 30 days per calendar year; and provide sufficient parking and an on-premise sign readily visible from the highway. Signage efforts should consider a signage partnership with attractions benefiting to meet installation, design and maintenance costs. 121 Heritage Resource Development/Community Needs Planning Statement Physical improvements alone will not assure success in the Wyalusing area becoming better tourist destinations; however their role in establishing and reinforcing the community context should not be underestimated. This WorkPlan proposes a number of community and developmental initiatives that not only make these communities better places to visit but a better place in which to live. These strategic enhancements attempt to improve the visual quality and ―lure concept‖ by concentrating activities that reinforce the unique qualities of the community. Based on the review of input, discussion and field conditions, the development and community recommendations focus on the following: Downtown revitalization efforts in the form of a ―Main Street-types‖ of activities, particularly in the form of enhancements to the streetscape (i.e. tree replacement, extension along Front Street and Rt. 6 commercial area), select commercial facades, period lighting, parking identification enhancements, upper floor residential reuse and other Physical Enhancement components identified on the implementation matrix; Gateway signage at strategic intersections leading into the community; Improved pedestrian connections between highway commercial shopping areas and the downtown; Adopting the Rivertown concept as recommended involving mid- and longterm improvements as identified ion the implementation matrix; and Gateway enhancements in the former Mill Pond area along Route 6 and immediate environs providing a welcoming point, picnic area and pedestrian connections, as identified on the implementation matrix; The specific types of projects and activities recommended are summarized on the graphics displayed earlier in this section. 122 Select Funding Sources Given their relevance and significance, a few descriptive remarks on a number of State programs are in order. Main Street According to the National Trust for Historic Preservation Main Street Center, the Main Street approach includes the following: Organization involves getting everyone working toward the same goal and assembling the appropriate human and financial resources to implement a Main Street revitalization program. A governing board and standing committees make up the fundamental organizational structure of the volunteer-driven program. Promotion sells a positive image of the commercial district and encourages consumers and investors to live, work, shop, play and invest in the Main Street district. By marketing a district's unique characteristics to residents, investors, business owners, and visitors, an effective promotional strategy forges a positive image through advertising, retail promotional activity, special events, and marketing campaigns carried out by local volunteers. Design means getting Main Street into top physical shape. Capitalizing on its best assets — such as historic buildings and pedestrian-oriented streets — is just part of the story. An inviting atmosphere, created through attractive window displays, parking areas, building improvements, street furniture, signs, sidewalks, street lights, and landscaping, conveys a positive visual message about the commercial district and what it has to offer. Economic Restructuring strengthens a community's existing economic assets while expanding and diversifying its economic base. The Main Street program helps sharpen the competitiveness of existing business owners and converting unused or underused commercial space into economically productive property also helps boost the profitability of the district. Many communities focus on the design phase that is understandable (and important) but there is more to the process. The Main Street Approach is predicated on the following: Emphasis on Multi-Functional Uses: Downtowns have always housed a wide variety of functions, such as shopping, services, professional offices, hotels, churches, housing, entertainment, the arts, libraries, dining, government offices, and more. Different functions bring different types of people downtown at different times of the day and week, thereby increasing the volume and distribution of downtown activity levels. Enhancement of Sense of Place: Most downtown development efforts now recognize the value of possessing a strong sense of place. A sense of place serves to create an inviting downtown that encourages people to linger and is distinctive from other settings that suffer from generic settings (i.e., shopping malls, big box retailers, strip malls). Use of Private/Public Partnerships: The partnering of private and public interests and resources has become a dominant feature of successful downtown development. An active and well-organized downtown association can help downtown businesses and property owners work together towards their mutual benefit, serve as a unified voice 123 representing downtown interests, and engage in marketing, promotions, business recruitment, and event coordination. Attention to Promotional Activities: The promotion of downtown attractions, businesses, and events has become a major dimension of downtown development today. Promotions are usually spearheaded by the downtown organization. The following list outlines the categories of activities that can be funded through the Main Street Program in Pennsylvania. Main Street Designation – Personnel and other administrative costs including administration of Façade Improvement grants; typically declining annual grants ranging from $50,000 - $30,000 over a five-year period; Planning Grants – Planning grants up to $25,000 with a 50% match required. Façade Improvement Grants - Main Street designation participants may apply for a maximum grant of $30,000 for design assistance in each of the second, third, fourth and fifth years of their designation. Non-designated communities may develop a local Façade Improvement program that at a minimum matches the DCED grant dollar-for-dollar with locally-generated funds. Investments by individual property owners may. The total recommended maximum Façade Improvement grant per property owner should not exceed $5,000 per property. Anchor Building Grants – Renovations to a significant downtown building usually provided as a grant to the applicant and as a loan to the developer. Funding assistance is available up to $500,000 covering up to 30% of the total project cost. Downtown Reinvestment Grants – Acquisition or rehabilitation of commercial structures, improving public sites in a commercial target area, streetscape projects, and other construction costs determined to be a part of a larger project necessary for the revitalization of a downtown area. Funding assistance is available up to $500,000 with a 50% match required. Wyalusing is encouraged to work within the Main Street Program approach of DCED, either formally or at least via an effort emulating the four-point approach noted above. Promotion is an important part of this approach. Concurrent with and related to promotion, efforts to (1) attract more businesses to the downtown district and (2) coordinating hours for shops, stores and attractions are suggested. Land Use Planning and Technical Assistance Program (LUPTAP) This program provides funds for the preparation of community comprehensive plans and the land use/land development ordinances to implement them. Typical uses include preparing and updating of comprehensive community development plans, policies and implementing mechanisms such as zoning ordinances, subdivision regulations, functional plans such as downtown revitalization, water resource plans and land development regulations. While there are no minimum or maximum amounts, a 50% match required. In addition, priority is given to any county government acting on behalf of its municipalities, any group of two or more municipalities, or a body authorized to act on behalf of two or more 124 municipalities. Given recent budgetary cuts, competition for very limited LUPTAP funding is extremely intense. PA DCNR Trails Programs The Pennsylvania Department of Conservation and Natural Resources (DCNR) administers various programs of relevance to the types identified in this Plan. These potential resources include the following programs administered by the DCNR Bureau of Recreation and Conservation: C2P2 Community Recreation and Conservation: Community Recreation and Conservation grants are awarded to municipalities and authorized nonprofit organizations for recreation, park and conservation projects. These include the rehabilitation and new development of parks and recreation facilities (development projects); acquisition of land for active or passive park and conservation purposes (acquisition projects); and planning for feasibility studies, trails studies, conservation plans, site development planning, and comprehensive recreation, greenway and open space planning . Most projects require a 50% match except for some technical assistance grants and development projects eligible as small community projects whose total project cost is $60,000 or less. The small community development projects provide a municipal applicant with a population of 5,000 or less with an alternate method of funding with a focus on playground rehabilitation to meet current safety and accessibility standards. C2P2 Land Trust Projects: Land Trust grants are awarded to plan for and acquire open space, critical habitat and natural areas. Eligible applicants include prequalified land trusts and conservancies. Land trust projects require a 50% cash match and/or land donation value. Priority is given to protecting critical habitat. C2P2 Pennsylvania Recreational Trails: Eligible applicants include Federal and state agencies, local governments, appropriate/authorized organizations and forprofit enterprises. o Funding Distribution – 30% of the money received annually must be for uses related to motorized recreation, 30% for uses related to non-motorized recreation and 40% to facilitate diverse recreational trail use within a recreational trail corridor. o Matching - Funding assistance is an 80/20 matching ratio, except for acquisition projects, which will be a 50/50 matching ratio. o Eligible Costs – Funds may be used for Maintenance and Restoration of existing recreational trails; Development and Rehabilitation of trail-side and trail-head facilities and trail linkages for recreational trails; Purchase and Lease of recreational trail construction and maintenance equipment; Construction of new recreational trails; Acquisition of Easements/Fee Simple Title to Property for Trails; and Operation of Educational Programs to promote safety and environmental protection related to trails (limited to 5% of available funds). C2P2 Rails-to-Trails: Projects under this type involve the development of studies (feasibility, master site development and special purpose), land acquisition, and the development of abandoned railroad rights-of-way for trail purposes under rail banking. Development includes construction of trails and associated structures, as well as support facilities, such as trail heads, access roads, parking areas, interpretive facilities and comfort facilities. Related facilities, such as walks, lighting, landscaping and signage for trail use, are eligible. 125 C2P2 Snowmobile/ATV: Snowmobile/All Terrain Vehicle grants are awarded to assist with the planning, acquisition, construction, renovation and maintenance of areas and facilities for snowmobile and all terrain vehicle (ATV) use, the purchase or lease of equipment for construction and maintenance for such work and development of educational materials and programs. Special Requirements and Conditions o Eligible development projects on lands not owned by the Commonwealth – Funding assistance is available to municipalities, profit and nonprofit organizations for the construction, rehabilitation, and maintenance of snowmobile and ATV trails. o Eligible development on lands owned by the Commonwealth – Funding assistance is available only to profit and non-profit organizations (not municipalities), for rehabilitation and maintenance (not construction) of existing snowmobile and/or ATV trails on property owned by the Commonwealth (e.g. State Parks, State Forests). o Funding assistance, for all but acquisition project, is an 80% Commonwealth and 20% grantee matching ratio while the ration for acquisition is 50/50. 126 Community WorkPlan Pennsylvania Route 6 Alliance 2010