THIS IS YLE

THIS IS YLE
Gunilla Ohls, Director of Strategy
26.8.2015
Yle, the Finnish Broadcasting Company
• 4 television channels
• 6 + 3 radio channels
• extensive online services
•
20 regional radio services in Finnish,
5 in Swedish and 1 in Sámi
•
8 regional television news
broadcasts
• 3,150 permanent employees
(January 2015)
• 87 % work in programme
operations
• Yle is financed by a tax paid by
both individuals and companies.
Yle´s duties (Act on Yleisradio Oy)
The public service broadcasting shall in particular:
1.
2.
support democracy;
produce, create, develop and maintain Finnish culture, art and
inspiring entertainment;
3. take education and equality into consideration, give focus on
programming for children and young people and offer
devotional programmes;
4. broadcast in Finnish and Swedish, produce services in the Sami,
Romany and sign languages (for other language groups when
applicable);
5. support tolerance and multiculturalism and provide
programming for minority and special groups;
6. promote cultural interaction and provide programming directed
abroad;
7. broadcast official announcements (exceptional circumstances).
Yle for all
VALUES
• Reliability
• Independence
• Respect for everyone
GOALS
• Yle serves all Finns
• Yle provides value
to the society
• Yle has
the media sector´s
best competence
A new public service
100 %
of Finns use at least one of
Yle’s services on an annual basis
(reached)
90 %
of Finns find some service provided
by Yle to be interesting
(2014: 77 %)
80 %
of Finns use at least one of
Yle’s services on a daily basis
(2014: 73 %)
CHANGING MEDIA MARKET
AND
YLE’S SERVICES
Business models in media
Yle
PUBLIC
SERVICE
COMMERCIAL
FEE-BASED
Radio listening shares by media company
in 2014 (average daily listening time +9 population*)
The Voice
2
Radio Rock
4
Muut
10
Radio
SuomiPOP
8
Radio Nova
Radio
9
Nostalgia
2
Radio City
2
Radio Aalto
2
NRJ
LOOP
3
2
Daily listening time 3 hours 1 minute
Yle Radio
17
YleX
5
Yle Radio
Suomi
34
Yle
Puhe
Iskelmä
Yle 3
5
Radio
X3M
Vega
Classic
1
3
1
*Part of the commercial radios can be reached
only regionally.
KRT: Finnpanel Oy – Yle Julkaisut
Yle on the radio
•
•
•
•
•
In-depth
Expert
Curious
Atmospheric
Uplifting
• Unique
• Does not
shy away from risks
• Empathetic
• Tolerant of
individuality
• Throughout
Finland
• Up to the times
and people
• Easy to listen to
•
•
•
•
New music
The coolest dudes
The best banter
Present
at clubs and festivals
• Close by and present
• Part of my life
• Always
something new
• Engaging
•
•
•
•
Entertaining
Smart
Fearless
Relevant
TV viewing shares by media company year 2014
(daily viewing time, 10+ population)
Kutonen Discovery FOX
Nelonen
4%
1 % TV5 0 %
pay channels
1%
4%
Hero
0 % Liv
JIM
3%
3%
MusicTV Muut
0%
4%
Yle TV1
26 %
Nelonen
8%
MTV
pay channels
3 % Ava
Yle TV2
13 %
2%
Sub
5%
MTV3
17 %
Yle Teema
Yle Fem
3%
2%
TV channels
• The most important channel in
Finland for news and current affairs
• Bold and trustworthy journalism
• With you in important moments
•
•
•
•
Passionate
Rewarding
Open-minded mixer
Dares to be different
•
•
•
•
Genuine
Entertaining
Experimental
Touching
•
•
•
•
Open
Fresh
Unafraid
Nordic
Television is alive and kicking
Program schedule
TV broadcast
91 %
Time-shifted
6%
Catalogue
Video on demand
3%
Source: Tv-mittari / Finnpanel and comScore - Yle
TV is alive and kicking
Program schedule
TV broadcast
92 %
•
•
•
•
News and weather
Current affairs
Sports
Events
Time-shifted
5%
Catalogue
Video on demand
3%
•
•
•
•
Movies
Series
Archive
Childrens’ programs
à Social life, daily and
weekly schedules
Source: Tv-mittari / Finnpanel and comScore - Yle
Yle´s web services
Main services
• Yle Areena
• Yle News
• Svenska.yle.fi
Other services
• Children
• Learning
• Web journalism
• Buu.yle.fi
• Vetamix
All of Yle´s channels are streamed in Yle Areena
Yle Areena is Finland's most
appreciated online media brand
FINANCE AND ORGANIZATION
Yle´s organization
ADMINISTRATIVE COUNCIL
BOARD OF DIRECTORS
CEO
MEDIA
NEWS AND
CURRENT
AFFAIRS
CREATIVE
CONTENT
SWEDISH YLE
OPERATIONS
Radio channels
TV channels
Areena
Archives
Marketing and
Branding
News
Sport
Regions
Factual
Drama
Culture and
Entertainment
Children and Youth
FRSO
Media
Production
Technology
Facility Services
Audience research and
analytics,
Media planning
Product development,
Planning and
Competence
Product development,
Planning, Partnership
and Competence
Factual and Fiction
News, Current Affairs
and Sport
Mediaproduction
HR
FINANCE
STRATEGY
LEGAL
AFFAIRS
COMMUNICATIONS
SECURITY
Financing of Yle
• An individual income-based tax of 51–143 euros
• 0.68 per cent of a taxpayer's total earned and capital
income
• will not be collected if annual income is below 7,500 euros
• reduced tax for over one million Finns
• The amount of tax for businesses and other taxable
entities is based on their taxable income
• if the annual taxable income exceeds 50,000 euros the tax
will be 140 euros. Maximum tax is 3,000 per year
• Year 2015 Yle receives 461.8 million euros after taxes
• funds are transfered to the State Television and Radio Fund,
then to Yle
Finance
million euros
Budget 2015
Actual 2014
Actual 2013
Turnover
469,3
472,9
465,9
Revenue
total
471,9
475,5
469,1
Expenditure
total
435,7
480,0
464,4
-4,4
4,2
Result
4,4
YLE PROVIDES VALUE
TO THE SOCIETY
Services for special groups and minorities
News in English, Sami,
Swedish, Russian
Subtitling
Sign language news
Voice subtitling
Broadcasting of official announcements
News in plain Finnish
Yle Teletext
Ođđasat
Services abroad
Yle abroad
Stockholm
Tartu
London Brussels
Moscow
Berlin
Paris
Istanbul
Madrid
Rome
Washington DC
Beijing
Cairo
Manila
YLE YESTERDAY, TODAY AND
TOMORROW
Yle 1926-2012
•
•
•
•
•
Broadcasting: television and radio
Focus on production and technologies
License fee
Limited domestic competition
Stable broadcasting right agreements
Yle today
•
•
•
•
•
•
Genuine multimedia approach
Content at the core
Yle tax
Networked world with its innumerable contents
The diverse field of broadcasting rights
Partnerships