class-action lawsuit - Truth In Advertising
Transcription
class-action lawsuit - Truth In Advertising
Case 7:16-cv-01125 Document 1 Filed 02/12/16 Page 1 of 47 UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF NEW YORK BRAD BUONASERA and MANON BUONASERA, on behalf of themselves and all others similarly situated, Plaintiffs, Case No. _____________ CLASS ACTION COMPLAINT DEMAND FOR JURY TRIAL v. ECF CASE THE HONEST COMPANY, INC. Defendant. Plaintiffs Brad Buonasera and Manon Buonasera, citizens of New York, individually and on behalf of other similarly situated individuals, by and through their counsel, allege the following based upon their own personal knowledge and the investigation of their counsel. INTRODUCTION 1. This is a proposed Class Action Complaint against The Honest Company (“Honest”) for falsely, misleadingly, and deceptively labeling its products as “natural,” “all natural,” “naturally derived,” and/or “plant-based,” and for falsely, misleadingly, and deceptively labeling these products as containing “no harsh chemicals, ever!” when these products in fact contain a spectacular array of synthetic and toxic ingredients (collectively, the “Falsely Labeled Products”). 2. Aware of the health risks and environmental damage caused by chemical-laden personal care and household care products, and aware that toxic chemicals can enter the body through inhalation or skin contact, consumers increasingly demand products that are natural and/or plant-based, and that omit harsh chemicals. Case 7:16-cv-01125 Document 1 Filed 02/12/16 Page 2 of 47 3. Honest knows this. Honest also knows that consumers will pay a premium for natural and/or plant-based products that do not contain harsh chemicals. 4. To capture this growing market, Honest labels many of its personal care, baby care, and household care products as “natural,” “all natural,” “naturally derived” and/or “plantbased.” Honest also labels its products as containing “no harsh chemicals (ever!).” See product labels and ingredients attached as Exhibit 1. 5. Ironically, Honest’s products are not so honest, after all. Instead, Honest’s products are a chemical soup, containing a substantial array and significant amount of ingredients that are synthetic – some of which Honest even admits are synthetic, and many of which are federally classified as toxic substances. 6. For example, lurking inside the “kid-friendly” and seemingly mom-worthy “plant- based” Laundry Detergent that “softens naturally” and contains “no harsh chemicals (ever!)” is a chemical cocktail of synthetic ingredients. In fact, out of the seven ingredients, more than twothirds (five) are synthetic, and more than two-thirds are “harsh,” if not downright toxic. 7. In its blog (separate from its online storefront), Honest admits that at least one of these ingredients, phenoxyethanol, is synthetic: -2CLASS ACTION COMPLAINT Case 7:16-cv-01125 Document 1 Filed 02/12/16 Page 3 of 47 Honest Blog, Phenoxyethanol, attached as Exhibit 2. 1 1 an honest look at Phenoxyethanol This is part of our ongoing series helping consumers better understand chemicals, chemistry, and product formulations. We translate the science, bust the myths, and give you an honest assessment, so you can make informed choices for your family! Ingredient: Phenoxyethanol -3CLASS ACTION COMPLAINT Case 7:16-cv-01125 Document 1 Filed 02/12/16 Page 4 of 47 8. Phenoxyethanol is toxic by definition under federal law, based on animal testing demonstrating that the substance is lethal even in very small doses. Even short exposure could cause serious temporary or residual injury. It is toxic to the kidneys, the nervous system, and the liver. It is extremely hazardous in case of eye contact and very hazardous in case of skin contact (defatting the skin and adversely affecting the central nervous system and peripheral nervous system, causing headaches, tremors, and central nervous system depression). It is also very hazardous in case of ingestion or inhalation. It degrades into substances that are even more toxic. It is a category 2 germ cell mutagen, meaning that it is suspected of mutating human cells in a way that can be transmitted to children conceived after exposure. Phenoxyethanol is an ethylene glycol ether, which is known to cause wasting of the testicles, reproductive changes, infertility, and changes to kidney function. Phenoxyethanol is also category 2 carcinogen, meaning that it is suspected to induce cancer or increase its incidence. 9. Case studies indicate that repeated exposure to phenoxyethanol results in acute neurotoxic effects, as well as chronic solvent-induced brain syndrome, constant irritability, impaired memory, depression, alcohol intolerance, episodes of tachycardia and dyspnea, and problems with balance and rash. 10. In this laundry detergent, Honest also includes methylisothiazolinone, a What it is: Phenoxyethanol can be found naturally in green tea, but the commercial ingredient is synthetically produced in a laboratory creating what’s termed a “nature identical” chemical. Specifically, it’s created by treating phenol with ethylene oxide in an alkaline medium which all reacts to form a pH-balanced ingredient. Exhibit 2 (Honest Blog, Phenoxyethanol). -4CLASS ACTION COMPLAINT Case 7:16-cv-01125 Document 1 Filed 02/12/16 Page 5 of 47 compound that animal testing indicates is a neurotoxin and that was named the Contact Allergen of the Year in 2013 by the American Contact Dermatitis Society. In fact, the scientific literature is replete with case studies of people developing eczematous eruptions or dermatitis following use of common personal care products containing even minuscule amounts of methylisothiazolinone (as low as, or lower than, 20 parts per million, or 0.002%). 11. Honest’s ingredients are “legal” for use in personal and household care products, in that the law does not prohibit them from being used. Honest, however, did and does not claim that its products are simply “legal,” it claims that its products have “no harsh chemicals (ever!)” and are “natural,” “all natural,” “naturally derived” and/or “plant-based.” See Exhibit 1. 12. By deceiving consumers about the nature, quality, and/or ingredients of its products, Honest is able to command a premium price, increasing consumers’ willingness to pay and take away market share from competing products, thereby increasing its own sales and profits. 13. Consumers lack the scientific knowledge necessary to determine whether personal care, baby care, and household care ingredients are natural, plant-based, or harsh. Reasonable consumers must and do rely on the company to report accurately what the product is made of. 14. Honest further encourages consumers to rely on its representations, marketing itself as an honest company that provides transparent and truthful information about its products’ ingredients. 15. Honest intended for consumers to rely on its representations, and hundreds of thousands of reasonable consumers did in fact so rely. 16. As a result of its false, misleading, and deceptive labeling, Honest was able to sell its products to hundreds of thousands of consumers throughout the United States and to realize -5CLASS ACTION COMPLAINT Case 7:16-cv-01125 Document 1 Filed 02/12/16 Page 6 of 47 sizeable profits. 17. Honest’s false and misleading representations and omissions violate state laws as detailed more fully below, including New York General Business Law § 349, New York General Business Law § 350, and common law. 18. Honest claims that if it “make[s] a mistake” or “can’t live up to your expectations, we’ll fess up and keep trying to do better, no matter what it takes.” Honest Website, What You Can Expect, attached as Exhibit 3. 19. When Plaintiffs informed Honest about their claims in mid-September 2015, and detailed the synthetic and toxic nature of the ingredients in its products falsely labeled as “natural” and/or plant-based,” and as containing “no harsh chemicals (ever!),” and asked Honest to correct its advertising, Honest failed to live up to that promise. 20. Plaintiffs bring this action to stop Honest’s deceptive and misleading practices. JURISDICTION AND VENUE 21. This Court has personal jurisdiction over the parties in this case. Plaintiffs Brad and Manon Buonasera are citizens of New York. 22. Honest purposefully avails itself of the laws of New York to market its products to consumers nationwide, including consumers in New York, and distributes the Products to numerous retailers throughout New York. 23. This Court has original subject-matter jurisdiction over this proposed class action pursuant to 28 U.S.C. § 1332(d), which under the provisions of the Class Action Fairness Act (“CAFA”), explicitly provides for the original jurisdiction of the federal courts in any class action in which at least 100 members are in the proposed plaintiff class, any member of the plaintiff class is a citizen of a State different from any defendant, and the matter in controversy -6CLASS ACTION COMPLAINT Case 7:16-cv-01125 Document 1 Filed 02/12/16 Page 7 of 47 exceeds the sum of $5,000,000.00, exclusive of interest and costs. 24. Venue is proper in this District under 28 U.S.C. § 1391(a). Substantial acts in furtherance of the alleged improper conduct, including the dissemination of false, misleading and deceptive information regarding the nature, quality, and/or ingredients of the Products, occurred within this District. PARTIES 25. Plaintiffs Brad and Manon Buonasera are individual consumers who, at all times material hereto, were citizens of the State of New York and residents of the County of New York. During the class period, the Buonasera Plaintiffs purchased Honest’s Conditioning Detangler and Shampoo + Body Wash products from a Costco store located on 517 East 117th Street, New York, New York. 26. In deciding to make these purchases, the Buonasera Plaintiffs saw, relied upon, and reasonably believed the front-label representation that the Conditioning Detangler was “natural,” and the front-label representation that the Shampoo + Body Wash was “natural.” These representations were a significant reason for their purchase. 27. In deciding to make these purchases, the Buonasera Plaintiffs also saw, relied upon, and reasonably believed the back-label representation on the Shampoo + Body Wash that the product contained “no harsh chemicals (ever!)” See Exhibit 1. These representations were a significant reason for their purchase. All the label representations were also made on Honest’s website. 28. Had Plaintiffs known at the time that these products were not “all natural,” “natural,” “naturally derived,” or “plant-based,” as promised, they would not have purchased these products. -7CLASS ACTION COMPLAINT Case 7:16-cv-01125 Document 1 Filed 02/12/16 Page 8 of 47 29. Had Plaintiffs known at the time that these products contained harsh chemicals, they would not have purchased these products. 30. Plaintiffs purchased, purchased more of, or paid more for, the Falsely Labeled Products than they would have had they known the truth about the Falsely Labeled Products. 31. If Honest’s products were reformulated such that its representations were truthful, Plaintiffs would consider purchasing Honest’s products in the future. 32. Defendant The Honest Co., Inc. is incorporated under the laws of Delaware and maintains its principal place of business and headquarters in Santa Monica, California. 33. Honest manufactures and/or causes the manufacture of personal care, baby care, and household care products. Honest labels these products under its own name, and markets and distributes the products through its online website and through retail stores in New York, and the United States. SUBSTANTIVE ALLEGATIONS 34. American consumers increasingly and consciously seek out natural and plant- based ingredients in their personal care and household products. Once a small niche market, natural products are now sold by conventional retailers, and their sales continue to soar. 35. Consumers value natural and plant-based products for myriad health, environmental, and political reasons, including avoiding skin irritation and disease, attaining health and wellness, help the environment, and financially supporting companies that share these values. 36. Hoping to capture this growing market, Honest produces personal care and household care products that it markets as natural and/or plant-based, and as containing “no harsh chemicals (ever!).” See Exhibits 1, 4. -8CLASS ACTION COMPLAINT Case 7:16-cv-01125 Document 1 Filed 02/12/16 Page 9 of 47 37. Honest carefully cultivates its image as a healthy, eco-friendly, worker-friendly brand — the kind of company whose label claims can be trusted. Honest further markets itself as an expert source of information on infant health and ingredient identity, safety, and efficacy. 38. Honest markets itself as a different type of company that eschews the synthetic and toxic ingredients that other manufacturers typically use. 39. In particular, Honest markets itself as a company that is honest. Honest describes as its first standard: Create a Culture of Honesty We are serious about honesty – both as it applies to the integrity of our relationships and in being true to you. And, it’s a standard we encourage throughout our staff, stakeholders, and customers . . . . Honest Website, Our Principles, attached as Exhibit 5. 40. Jessica Alba, one of Honest’s two co-founders, claims: “I created The Honest Company to help moms and to give all children a better, safer start.” Honest Website, Who We Are, attached as Exhibit 6. 41. Honest’s other co-founder, Christopher Gavigan, claims that Honest’s products are designed to avoid the toxic chemicals that consumers try to avoid: Parents get a lot of advice about what to feed their children and how to baby-proof their home . . . but many are still completely unaware of the toxic risks posed by everyday basics, like diapers, home cleaners, body washes, and laundry soaps. Yet, there’s growing consensus that some chemicals used in these products are linked to chronic diseases like asthma, ADHD, and even cancer. . . . I’m thrilled to launch a brand that offers some of the most thoughtfully designed, innovative, and safest products available. Ex. 6 (Honest Website, Who We Are). 42. Honest similarly claims that the company was founded to provide “unquestionably safe, ecofriendly” products. Honest Website, Our Story, attached as Exhibit 7. -9CLASS ACTION COMPLAINT Case 7:16-cv-01125 Document 1 Filed 02/12/16 Page 10 of 47 43. Honest’s products are intended for use on infants, children, adults, and in the home. Honest sells these products directly through its website in the form of a subscription service and distributes them nationwide to purchasers. Honest also sells the Products through traditional retail outlets. 44. Honest holds itself out as an expert in ingredient chemistry. Honest touts its chemical expertise and claims that it is “über-vigilant” about the latest science regarding toxic chemicals. Honest Website, Honestly Free Guarantee, attached as Exhibit 8. 45. Honest also touts its Scientific and Medical Advisory Board, further encouraging consumers to rely on its “natural,” “plant-based,” and “no harsh chemicals (ever!)” claims. Honest Website, Medical Advisory Board, attached as Exhibit 9. 46. Honest also claims that if a new risk becomes apparent, it will “modify our approach, and immediately update our formulation (that’s how we roll)!” Exhibit 8 (Honest Website, Honestly Free Guarantee). 47. Upon information and belief, Honest has profited enormously from its carefully orchestrated image. In 2012 Honest’s revenue was $10 million. By 2014 it was $150 million, with estimated revenue for 2015 to have been $250 million. 48. Honest has also raised nearly $70 million in venture capital to expand its capacity. Defendant has been valued at nearly $1 billion as it prepares to undertake an initial public share offering. PRODUCTS FALSELY LABELED AS “NATURAL” AND/OR “PLANT-BASED” 49. On its product packages (and again online), Honest prominently labels many of its products as “natural,” “all natural,” “naturally derived,” and/or “plant-based.” representation is false as to the many products that contain synthetic ingredients. -10CLASS ACTION COMPLAINT This Case 7:16-cv-01125 Document 1 Filed 02/12/16 Page 11 of 47 50. Further inducing consumers to rely on its deceptive representations, Honest does not label all its products as “natural,” “all natural,” “naturally derived,” or “plant-based,” leading consumers to believe that Honest carefully studies all its products’ ingredients to ensure that the natural/plant-based claim is made only on those products that are truly natural or plant-based. 51. Representing that a product is “natural,” “all natural,” “naturally derived,” and/or “plant-based” is a statement of fact. 52. Consumers reasonably believe that a product labeled as natural or all natural does not contain synthetic ingredients. 53. Similarly, consumers reasonably believe that a product labeled as “plant-based” does not contain synthetic ingredients. Consumers reasonably expect that a plant-based product contains only plant-based ingredients and water. Consumers reasonably expect that these plantbased ingredients may have been created using a synthetic processing aid, i.e., a synthetic compound that helps process the plant ingredient but does not remain in the finished ingredient, e.g., a synthetic agent that removes water or other substances from the plant ingredient. Consumers, however, reasonably expect that the synthetic ingredient was not reacted with the plant-based ingredient in such a way that the synthetic ingredient, in whole or in part, remains in the finished ingredient. 54. Similarly, consumers reasonably believe that a product labeled as “naturally derived” does not contain synthetic ingredients. 55. Trade associations also define natural and plant-based products as not containing synthetic ingredients. 56. Honest knows and intends that when consumers see the product labels promising the product is natural, all natural, or plant-based, consumers will understand that to mean that, at -11CLASS ACTION COMPLAINT Case 7:16-cv-01125 Document 1 Filed 02/12/16 Page 12 of 47 the very least, the product does not contain synthetic ingredients. 57. Honest’s representation that certain of its products are “natural,” “all natural,” “naturally derived,” and/or “plant-based” is false. In fact, many of these products contain one or more synthetic ingredients. See Exhibit 1. 58. The Falsely Labeled Products are thus not “all natural,” “natural,” “naturally derived,” or “plant-based,” and labeling them as such is misleading and deceptive. 59. The Falsely Labeled Products include but are not limited to:2 4-in-1 Laundry Packs Air + Fabric Freshener Auto Dishwasher Gel Bathroom Cleaner Bathroom Cleaner Concentrate Dishwasher Packs Dryer Cloths Floor Cleaner Floor Cleaner Concentrate Fruit + Veggie Wash Glass + Window Cleaner Glass + Window Cleaner Concentrate Laundry Detergent Oxy Boost Rinse Aid Toilet Cleaner Stain Remover Stain Remover Concentrate Wet Mopping Pads Bar Soap Bubble Bath Conditioner Conditioning Detangler Deodorant Face + Body Lotion 2 Honest has discontinued offering some of the Falsely Labeled Products, has altered the packaging, has altered the ingredients, or has selectively marketed the products. Honest also regularly introduces new products that include artificial ingredients. The identity of these additional products will be ascertained through discovery, and these products are hereby included in the list of “Falsely Labeled Products” at issue in this action. -12CLASS ACTION COMPLAINT Case 7:16-cv-01125 Document 1 Filed 02/12/16 Page 13 of 47 Shampoo + Body Wash 3-in-1 Facial Towelettes Hand Sanitizer Gel Hand Sanitizer Spray Foaming Hand Soap Soothing Bottom Wash Wipes Wipes – Travel Packs Kids’ Toothpaste Toothpaste Mouthwash Housewarming Gift Set Nesting Gift Set Bathtime Gift Set Discovery Set Essentials Gift Bundle 60. These products all contain synthetic ingredients, including but not limited to: a. Caprylic/capric triglyceride is an artificial compound manufactured by hydrolyzing coconut oil, removing the free glycerine, and separating the medium chain length fatty acids by fractional distillation. The acids are then blended in the proper ratio and reesterified with glycerine b. Caprylyl glycol is synthesized by the catalytic oxidation of caprylyl alkine oxides, which are themselves often synthesized. Honest admits that its caprylyl glycol is synthetic: -13CLASS ACTION COMPLAINT Case 7:16-cv-01125 Document 1 Filed 02/12/16 Page 14 of 47 Honest Blog, Caprylyl Glycol, attached as Exhibit 10.3 3 an honest look at Caprylyl Glycol This is part of our ongoing series helping consumers better understand chemicals, chemistry, and product formulations. We translate the science, bust the myths, and give you an honest assessment, so you can make informed choices for your family! Ingredient: Caprylyl Glycol Caprylyl glycol is an alcohol derived from caprylic acid—a natural fatty acid -14CLASS ACTION COMPLAINT Case 7:16-cv-01125 Document 1 Filed 02/12/16 Page 15 of 47 c. Caprylyl/myristyl glucoside is produced by alcoholysis of glucose with myristyl and caprylyl alcohol under acidic conditions. d. Cetearyl alcohol is a mixture of cetyl and stearyl alcohols. Cetyl alcohol is classified as synthetic by federal regulations. It is chemically synthesized by, for example: catalytic hydrogenation of the triglycerides obtained from coconut oil or tallow, oxidation of a chain growth product of ethylene oligomerized on a triethylaluminum catalyst, reaction of palmitoyl chloride and sodium borohydride, reaction of methylthiopalmitate plus Raney nickel. Stearyl alcohol is also produced synthetically. e. Cetearyl olivate is synthetic, and is produced from cetyl and stearyl alcohols. Cetyl alcohol is classified as synthetic by federal regulations. It is chemically synthesized by, for example: catalytic hydrogenation of the triglycerides obtained from coconut oil or tallow, oxidation of a chain growth product of ethylene oligomerized on a triethylaluminum catalyst, reaction of palmitoyl chloride and sodium borohydride, reaction of methylthiopalmitate plus Raney nickel. Stearyl alcohol is also produced synthetically. f. “Cetyl esters” is a synonym for synthetic spermaceti wax, a wax found in the head of a sperm or bottlenose whale. This synthetic wax is designed to be indistinguishable in composition and properties with natural spermaceti wax. It is a mixture of alkyl esters, most of which are produced synthetically. g. Cocamidopropyl betaine is a synthetic surfactant produced by reacting coconut found in the milk of some mammals, as well as palm and coconut oils. Ours is synthetically made, but nature-identical. Exhibit 10 (Honest Blog, Caprylyl Glycol). -15CLASS ACTION COMPLAINT Case 7:16-cv-01125 Document 1 Filed 02/12/16 Page 16 of 47 oil fatty acids with 3,3-dimethylaminopropylamine, yielding cocamidopropyl dimethylamine. It is then reacted with sodium monochloroacetate to produce cocamidopropyl betaine. Trade associations prohibit cocamidopropyl betaine from being included in products labeled as “natural” h. Cocamidopropyl hydroxysultaine is also a synthetic ingredient, prohibited by the trade associations from household products and personal care products labeled as “natural” i. Cocamidopropylamine oxide is a synthetic surfactant produced by reacting hydrogenated coconut oil with dimethylamidopropylamine, and further reacting the product with hydrogen peroxide. j. Decyl glucoside can be produced by reacting glucose and n-butanol in the presence of a strong acid catalyst such as p-toluenesulfonic acid or sulfuric acid, followed by the transglycosidation of the resulting butyl glucoside with fatty alcohol to yield decyl glucoside. Alternatively, it can be produced by reacting highly refined glucose with fatty acids in the presence of an acid catalyst. k. For personal care products, ethyl alcohol is produced chemically, and federal regulations classify it as synthetic. Additionally, Honest Co. does not identify the denaturing agent for many of the products. l. Ethylhexyl palmitate is obtained by reacting 2-ethylhexyl alcohol with palmitic acid. m. Glyceryl stearate is chemically synthesized by glycerolysis or by esterification of glycerol and stearic acid. n. According to the ingredient supplier, guar hydroxypropyltrimonium chloride is produced by chemically modifying guar gum by adding positively charged trimethylammonium hydroxypropyl ether side chains. -16CLASS ACTION COMPLAINT Case 7:16-cv-01125 Document 1 Filed 02/12/16 Page 17 of 47 o. Hydroxyethylcellulose is prepared by reacting alkali cellulose with ethylene oxide in the presence of alcohol or acetone. p. Hydroxypropyl guar hydroxypropyltrimonium chloride is the hydroxyporopyl derivative of guar hydroxypropyltrimonium chloride, which itself is produced by chemically modifying guar gum by adding positively charged trimethylammonium hydroxypropyl ether side chains. q. Lauryl glucoside is produced by alcoholysis of glucose and lauryl alcohol under acidic conditions. Historically, lauryl alcohol was prepared solely from natural products, but is now synthesized from ethylene. r. Methylisothiazolinone is a synthetic biocide preservative produced by the controlled chlorination of dimethyl-dithiodipropionamide in solvent and then neutralized. s. Panthenol is a synthetic compound, produced by adding propanolamine to optically active alpha, gamma-dihydroxy-beta,beta-dimethylbutyrolacton, such as by combining 3-amino-1-propanolamine with the lactone of 2,4-dihydroxy-3,3-dimethyl butyric acid or the panthotheinc lactone of 2,4-dihydroxy-3,3-dimethyl butyric acid. t. Phenoxyethanol is produced by reacting phenol with ethylene oxide in the presence of a basic catalyst under pressure and heat. It is classified as synthetic by trade associations governing the use of the term “natural” on household and personal care products. Honest admits that phenoxyethanol is synthetic. -17CLASS ACTION COMPLAINT Case 7:16-cv-01125 Document 1 Filed 02/12/16 Page 18 of 47 Honest Blog, Phenoxyethanol, attached as Exhibit 2.4 4 an honest look at Phenoxyethanol This is part of our ongoing series helping consumers better understand chemicals, chemistry, and product formulations. We translate the science, bust the myths, and give you an honest assessment, so you can make informed choices for your family! Ingredient: Phenoxyethanol -18CLASS ACTION COMPLAINT Case 7:16-cv-01125 Document 1 Filed 02/12/16 Page 19 of 47 u. PPG-4 Laureth/Myreth-5 is the reaction product of lauryl and/or myristyl alcohol with ethylene oxide and propylene oxide. It is the polyoxypropylene, polyoxyethylene ether of lauryl alcohol and/or myristyl alcohol, containing an average of 5 moles of ethylene oxide and 4 moles of propylene oxide. It is produced by activating the alkyl alcohol with a metal hydroxide, reacting the resulting alkoxide with propylene oxide and ethylene oxide, and then processing, usually with a Brønsted-Lowry type acid or a methyl halide, which can potentially lead to the generation of some 1,4-dioxane. v. Sodium citrate is classified as synthetic by federal regulations. It is usually prepared by reacting sodium carbonate or sodium hydroxide with citric acid, or by reacting sodium sulfate with calcium citrate. w. Sodium coco-sulfate is synthetic, produced by isolating C12 – C18 saturated fatty acids from oils, and then sulfonating with chemicals such as sulfuric acid, sulfur trioxide, or chlorosulfonic acid. x. Sodium lauryl glucose carboxylate is a novel synthetic surfactant, prohibited by trade groups from household products and personal care products labeled as “natural.” y. Sodium methyl cocoyl taurate is synthetic, produced by reacting taurine or a taurate salt with an appropriate fatty acid. z. Sorbitan olivate is also synthetic, formed by the esterification of sorbitan with the What it is: Phenoxyethanol can be found naturally in green tea, but the commercial ingredient is synthetically produced in a laboratory creating what’s termed a “nature identical” chemical. Specifically, it’s created by treating phenol with ethylene oxide in an alkaline medium which all reacts to form a pH-balanced ingredient. Exhibit 2 (Honest Blog, Phenoxyethanol). -19CLASS ACTION COMPLAINT Case 7:16-cv-01125 Document 1 Filed 02/12/16 Page 20 of 47 wax obtained by partial hydrogenation of olive oil. aa. Triethyl citrate is prepared by esterifying citric acid with ethyl alcohol. bb. Ammonium glycyrrhizate is produced by acid precipitation of licorice root extract, followed by neutralization with dilute ammonia. Ammonia is the fifth-highest-volume chemical produced in the U.S., where it is principally produced by the partial combustion of natural gas. cc. Benzisothiazolinone is a synthetic biocide that is used as a preservative. According to ingredient suppliers, it is produced by a complex and proprietary series of chemical reactions and separations. dd. While bisabolol is naturally occurring substance, the ingredient used in personal care products is alpha-bisabolol, which is synthesized by reacting ketodiene in ether with methyl magnesium iodide, and adding saturated aqueous ammonium acetate solution. ee. According to an ingredient manufacturer, butyloctyl salicylate is the synthetically produced ester of Salicylic Acid. ff. C12-15 Pareth-7 and C9-11 Pareth-3 can be derived from tallow. However, Honest’s products are claimed to be vegan. Thus, the ingredients in Honest’s product are synthesized by reacting ethylene oxide with the appropriate alcohol and alkali earth metal or alkoxide, and the reaction is terminated by an acid (e.g., hyrochloric acid). 1,4 dioxane is commonly formed as a byproduct. It is prohibited by industry associations from household products and personal care products labeled as “natural.” gg. Calcium ascorbate is classified by federal regulations as a chemical preservative. It is prepared from ascorbic acid and calcium carbonate in acetone or alcohol. hh. Coco-betaine is artificially produced by reacting fatty dimethyl amines from coconuts with chloroacetic acid. It is classified as synthetic by trade associations governing the -20CLASS ACTION COMPLAINT Case 7:16-cv-01125 Document 1 Filed 02/12/16 Page 21 of 47 use of the term “natural” on household and personal care products. ii. Coco-glucoside is chemically produced through coconut alcohol and glucose. Coconut alcohol is a mixture of the fatty alcohols from the fatty acids derived from coconut oil. Glucose is produced commercially by reacting sulfuric acid or hydrochloric acid with starch. jj. Dipropylene glycol is produced by reacting propylene glycol and propylene oxide. kk. Ethylhexylglycerin is a synthetic skin conditioning agent produced by the catalytic splitting of ethylhexylglycidyl ether (also an artificial compound). It is prohibited by industry associations from being included in products labeled as “natural.” ll. Hydrated silica is also known as synthetic amorphous silicon dioxide. It is synthetically produced by reacting an aqueous alkali metal silicate solution and a mineral acid. mm. Isopropyl myristate is produced synthetically, either by reacting myristic acid and isopropanol or myristoyl chloride with 2-propanol. nn. Isopropyl palmitate is a synthetic compound prohibited by industry associations from being added to household products and personal care products labeled as “natural.” It is produced by reacting palmitic acid and isopropyl alcohol in the presence of an acid catalyst. oo. Polysorbate 20 is classified as synthetic by federal regulations, and prohibited by trade groups from being in products labeled as “natural.” It is a surfactant produced by reacting sorbitol and its anhydrides with ethylene oxide. pp. Polysorbate 80 is similarly a synthetic substance, prohibited by trade groups from being in products labeled as “natural.” It is produced by reacting oleic acid with sorbitol and ethylene oxide. qq. Polyvinyl alcohol is a synthetic polymer produced by dissolving polyvinyl acetate in methanol, and adding sodium hydroxide. Alternatively, it is produced by hydrolysis of -21CLASS ACTION COMPLAINT Case 7:16-cv-01125 Document 1 Filed 02/12/16 Page 22 of 47 polyvinyl acetate by ester interchange with methanol and sodium methylate. rr. Potassium citrate is classified by federal regulations as synthetic. It is prepared by reacting citric acid and potassium hydroxide, or by reacting citric acid with potassium carbonate or bicarbonate. ss. Potassium cocoate and potassium oleate is derived from oils and potassium hydroxide (itself a synthetic substance). tt. Potassium sorbate is produced by reacting sorbic acid and potassium hydroxide. It is classified as a chemical preservative under federal regulations uu. According to federal regulations, propylene glycol “does not occur in nature.” Instead, it is manufactured by treating propylene with chlorinated water and sodium carbonate, or by heating glyercol with sodium hydroxide. vv. The silica that is in Honest‘s products is synthetic, as only the amorphous forms of silica, and more specifically, synthetic amorphous silica and silicates, are used in cosmetics. ww. According to federal regulations, sodium benzoate is not found to occur naturally. Instead, it is chemically synthesized by reacting benzoic acid with sodium hydroxide, sodium bicarbonate, or sodium carbonate. xx. Sodium percarbonate, also listed as sodium carbonate peroxide, is a synthetic substance produced by the reaction of sodium carbonate and hydrogen peroxide. yy. According to federal regulations, sodium hydroxide is a synthetic compound, produced by the electrolysis of sodium chloride solution and also by reacting calcium hydroxide with sodium carbonate. zz. According to federal regulations, sodium metasilicate is synthetic as “it does not occur naturally but rather is synthesized by melting sand with sodium carbonate at 1400 °C.” -22CLASS ACTION COMPLAINT Case 7:16-cv-01125 Document 1 Filed 02/12/16 Page 23 of 47 aaa. Sodium palmate is synthesized by reacting palm oil with sodium hydroxide. bbb. Sodium polyaspartate is a new anionic polymeric humectant derived from aspartic acid, an artificial compound. ccc. According to federal regulations, sodium sulfate is prepared by the neutralization of sulfuric acid with sodium hydroxide. ddd. Sorbitol occurs naturally but is produced synthetically for household products by the electrolytic reduction or the transition metal catalytic hydrogenation of sugar solutions containing glucose or fructose. eee. Tocopherols are classified as synthetic substances by federal regulations, even when extracted from natural oils, done through molecular distillation, solvent extraction, or absorption chromatography. fff. By federal regulation triacetin is prepared by heating glycerin with acetic anhydride alone or in the presence of finely divided potassium hydrogen sulfate. It can also be prepared by the reaction of oxygen with a liquid-phase mixture of allyl acetate and acetic acid using a bromide salt as a catalyst. It is synthetic. ggg. By federal regulation, calcium glycerophosphate is prepared by neutralizing glycerophosphoric acid with calcium hydroxide or calcium carbonate. It is synthetic. hhh. Though calcium silicate occus naturally in mineral form, commercial calcium silicate sold for industrial use is prepared synthetically to control its absorbing power. iii. Capryl/capramidopropyl betaine is a synthetic substance, produced by reacting coconut oil fatty acids with synthetic substances, including 3,3-dimethylaminopropylamine. jjj. Cellulose gum is prepared synthetically, by treating cellulose with alkali, reacting with sodium monochloroacetate, and purifying. -23CLASS ACTION COMPLAINT Case 7:16-cv-01125 Document 1 Filed 02/12/16 Page 24 of 47 kkk. Polyglyceryl-4 laurate/sebacate is the monoester of Polyglycerin-4 and a mixture of lauric and sebacic acids lll. Polyglyceryl-6 caprylate/caprate is the monoester of polyglycerin-6 (q.v.) and a mixture of caprylic and capric acids. mmm. Zinc ricinoleate is chemically produced, such as by reacting a zinc compound with a ricinoleic acid-rich mixture obtained by cleaving glycerol from castor oil. nnn. While urea exists in nature, it is synthesized for commercial use from carbon dioxide and ammonia. ooo. Isopropyl alcohol is classified as synthetic by federal regulations. ppp. According to federal regulations, titanium dioxide is a synthetically prepared color additive. qqq. According to federal regulations, the color additive zinc oxide is manufactured by the French process, whereby zinc metal isolated from zinc-containing ore is vaporized and then oxidized. rrr. Other ingredients are also synthetic, including tetrasodium iminodisuccinate, triethoxycaprylylsilane, polyglyceryl-4 oleate, polyhydroxystearic acid, dl-alpha tocopherol acetate, hydrogenated methyl abietate, and hydroxyethyl ammonium methyl sulfate. 61. Other ingredients in Honest’s products may be synthetic. For example: a. The enzymes used in Honest’s products may be produced from genetically modified materials, as most enzymes used in household products nowadays are. b. Amylase may be produced from genetically modified materials, as most enzymes used in household products nowadays are. -24CLASS ACTION COMPLAINT Case 7:16-cv-01125 Document 1 Filed 02/12/16 Page 25 of 47 c. Glycerin can be naturally produced, but is typically chemically manufactured by, e.g., hydrogenolysis of carbohydrates, by hydration of epichlorohydrin followed by reaction with sodium hydroxide; reaction of allyl alcohol with hydrogen peroxide; reaction of allyl alcohol with peracetic acid followed by hydrolysis. Glycerin can also be produced from propylene oxide, where propene is epoxidized to propylene oxide, which is then isomerized to allyl alcohol. A second epoxidation is carried out with peracetic acid, and the resulting glycidol is hydrolyzed to glycerol. d. Acetic acid may be chemically synthesized, such as by oxidation of acetaldehyde derived from ethylene, liquid phase oxidation of butane, and reaction of carbon monoxide with methanol derived from natural gas. e. Menthol can be produced from mint oils or prepared synthetically. f. Sodium bicarbonate may be chemically synthesized, depending on the processing methods used. In cosmetic products, sodium bicarbonate is typically artificially produced by the Solvay process, where carbon dioxide is bubbled through a solution of sodium chloride and ammonia to precipitate sodium bicarbonate. g. Sodium cocoate is the sodium salt of coconut acid. Coconut acid is produced by hydrolysis and isolation of fatty material from coconut oil, and is then distilled. The result is then reacted with sodium hydroxide to produce sodium cocoate. 62. Honest has concealed the nature, identity, source, and/or method of preparation of additional ingredients, which may also be synthetic ingredients. Thus, discovery is necessary to uncover the true nature of other ingredients in Honest’s products. -25CLASS ACTION COMPLAINT Case 7:16-cv-01125 Document 1 Filed 02/12/16 Page 26 of 47 PRODUCTS FALSELY LABELED AS CONTAINING “NO HARSH CHEMICALS (EVER!)” 63. On most of its product packages, Honest labels its products as containing “no harsh chemicals (ever!)” See Exhibit 1. Honest also shows this promise online, and repeats the promise on each webpage for each product. See Exhibit 4. 64. Representing that a product contains “no harsh chemicals” is a statement of fact. 65. Consumers reasonably believe that a product labeled as not containing harsh chemicals will not contain toxic or hazardous chemicals. 66. To further encourage consumers to rely on its promise of “no harsh chemicals (ever!),” Honest provides an “honestly FREE guarantee.” What’s it mean? In a nutshell: You can rest easy knowing The Honest Company DOES NOT USE healthcompromising chemicals or compounds. Exhibit 8 (Honest Website, Honestly Free Guarantee) (red font in original). 67. Honest gives consumers its own definition of non-toxic: We define “non-toxic” as chemicals that are generally safer for humans and the environment. While most manufacturers’ assessments of toxicity only take acute impacts into consideration, we also assess chronic impacts, exposure routes, unique windows of vulnerability, and a wide spectrum of potential health impacts including carcinogenicity, teratogenicity, allergenicity, neurotoxicity, and more. Honest Website, What Does Non-Toxic Really Mean?, attached as Exhibit 11. 68. Honest’s promise of “no harsh chemicals (ever!)” is false. 69. By way of example, the above products contain the following harsh chemicals: a. The toxicological properties of sodium coco-sulfate have not been thoroughly investigated. Animal testing, however, indicates that sodium coco-sulfate is a skin irritant and a severe eye irritant (causing eye damage that remains irreversible 21 days after -26CLASS ACTION COMPLAINT Case 7:16-cv-01125 Document 1 Filed 02/12/16 Page 27 of 47 exposure). It is closely related to sodium lauryl sulfate, a toxic compound consumers frequently try to avoid. Sodium coco-sulfate is toxic by definition under federal law, based on animal testing demonstrating that the substance is lethal even in very small doses. b. Phenoxyethanol is toxic by definition under federal law, based on animal testing demonstrating that the substance is lethal even in very small doses. Even short exposure could cause serious temporary or residual injury. It is toxic to the kidneys, the nervous system, and the liver. It is extremely hazardous in case of eye contact and very hazardous in case of skin contact (defatting the skin and adversely affecting the central nervous system and peripheral nervous system, causing headaches, tremors, and central nervous system depression). It is also very hazardous in case of ingestion or inhalation. It degrades into substances that are even more toxic. It is a Category 2 germ cell mutagen, meaning that it is suspected of mutating human cells in a way that can be transmitted to children conceived after exposure. Phenoxyethanol is an ethylene glycol ether, which is known to cause wasting of the testicles, reproductive changes, infertility, and changes to kidney function. Phenoxyethanol is also Category 2 carcinogen, meaning that it is suspected to induce cancer or increase its incidence. Case studies indicate that repeated exposure to phenoxyethanol results in acute neurotoxic effects, as well as chronic solvent- induced brain syndrome, constant irritability, impaired memory, depression, alcohol intolerance, episodes of tachycardia and dyspnea, and problems with balance and rash. c. Methylisothiazolinone is a synthetic biocide and preservative. It is highly toxic by definition under federal law, based on animal testing demonstrating that the substance is lethal even in very small doses. It is also very toxic to aquatic life with long-lasting effects. It is classified as a category 1 skin sensitizer, meaning that repeated skin contact causes an allergic response in a substantial number of persons. In these sensitized individuals, very low future -27CLASS ACTION COMPLAINT Case 7:16-cv-01125 Document 1 Filed 02/12/16 Page 28 of 47 exposure can cause itching and a skin rash. It was named the Contact Allergen of the Year for 2013 by the American Contact Dermatitis Society. In fact, the scientific literature is replete in case studies of people developing eczematous eruptions or dermatitis following use of common personal care products containing even minuscule amounts of methylisothiazolinone (as low as, or lower than, 20 parts per million, or 0.002%). The European Union’s Scientific Committee on Consumer Safety (“SCCS”) concluded that, as to its potential to elicit contact allergy, no information was available to evaluate its safety in rinse-off products, and no safe concentration has been adequately demonstrated for in leave-on cosmetic products (including “wet wipes”). Methylisothiazolinone also causes category 1 eye damage (serious eye damage that remains irreversible 21 days after exposure), and category 1A skin corrosion, i.e., it irreversibly damages the skin after short exposure. In animal tests, the substance caused visible necrosis after less than 3 minutes of exposure. d. Lauryl glucoside is classified as a skin irritant and as a category 1 skin sensitizer, meaning that repeated skin contact causes a skin allergy in a substantial number of persons. In these sensitized individuals, very low future exposure can cause itching and a skin rash. Furthermore, it causes serious eye damage that remains irreversible 21 days after exposure. e. Guar hydroxypropyltrimonium chloride is very toxic to aquatic life with long-lasting effects. According to the ingredient manufacturer, prolonged skin contact may also cause skin irritation, redness, drying and flaking. ] f. Cocamidopropylamine oxide is hazardous to humans and very toxic to aquatic life with long-lasting effects. It causes serious eye damage that remains irreversible 21 days after exposure. It causes category 1B skin corrosion, meaning that it irreversibly damages -28CLASS ACTION COMPLAINT Case 7:16-cv-01125 Document 1 Filed 02/12/16 Page 29 of 47 the skin after short exposure; in animal tests, the substance caused visible necrosis after less than 1 hour of exposure. g. Cocamidopropyl betaine is very toxic to aquatic life. To humans, it is a skin irritant and causes serious eye damage that remains irreversible 21 days after exposure. h. Cetearyl alcohol is inherently toxic to aquatic life, toxic to the mucous membranes, and is hazardous by definition under federal law. Its use in cosmetic products has not been adequately assessed. i. Caprylic/Capric Triglyceride is classified as a skin and eye irritant. It is also inherently toxic to aquatic life. j. Acetic acid is a substance that, on short exposure, could cause serious temporary or residual injury even if prompt medical treatment is given. It is classified by multiple federal laws as a hazardous and toxic substance. The National Institute for Occupational Safety and Health (NIOSH) determined that concentrations as low as 50 parts per million is immediately dangerous to life or health, meaning it poses an immediate threat to life, would cause irreversible adverse health effects, or would impair an individual's ability to escape from a dangerous atmosphere. Animal testing indicates that it may affect genetic material and cause reproductive effects. It is a single exposure Category 1 systemic toxin, causing damage to the blood system after a single exposure. It is also presumed to damage the respiratory organs after a single exposure. Repeated or prolonged contact with spray mist may produce chronic eye irritation, severe skin irritation, and/or respiratory tract irritation leading to frequent attacks of bronchial infection. Accidental eye contact has caused irreversible corneal paralysis and muddiness. It is highly corrosive to the skin and causes second degree burns after contact for a few minutes. A harmful contamination of the air can be reached rather quickly on evaporation of -29CLASS ACTION COMPLAINT Case 7:16-cv-01125 Document 1 Filed 02/12/16 Page 30 of 47 this substance at below room temperature (20°C/68°F). It is also harmful to aquatic life. k. Benzisothiazolinone is a registered pesticide. It is very toxic to aquatic life with long-lasting effects. It causes contact dermatitis and, according to the ingredient supplier, serious eye damage that remains irreversible 21 days after exposure, including corneal injury, vision impairment, and even blindness. It is toxic by definition under federal law, based on animal testing demonstrating that the substance is lethal even in very small doses. l. Coco glucoside is harmful to aquatic life with long-term effects. It is a skin irritant that causes serious eye damage that remains irreversible 21 days after exposure. m. Ethylhexylglycerin is toxic to aquatic organisms, with long-term adverse effects. It is also harmful to humans, with eye contact causing serious eye damage. n. Federal law classifies hydrated silica as a toxic and hazardous air o. Potassium citrate is hazardous through all routes of exposure (skin, eye, contaminant. ingestion, and inhalation). It causes category 1A skin corrosion, meaning that it irreversibly damages the skin after short exposure. In animal tests, the substance caused visible necrosis after less than 3 minutes of exposure. p. Potassium sorbate is acutely toxic, based on animal testing. Its use in cosmetic products is restricted in Europe. It is also hazardous in case of skin contact, eye contact, ingestion, or inhalation. Animal testing indicates it to be a possible mutagen. q. Animal testing data indicates that propylene glycol may cause adverse reproductive effects and birth defects. It is very toxic to aquatic life and a skin irritant. It is classified as a category 1 skin sensitizer, meaning that repeated skin contact causes a skin allergy in a substantial number of persons. In these sensitized individuals, very low future exposure can -30CLASS ACTION COMPLAINT Case 7:16-cv-01125 Document 1 Filed 02/12/16 Page 31 of 47 cause itching and a skin rash. r. Sodium benzoate is toxic to the female reproductive system, and it is suspected to be toxic to the male reproductive system. It is also a suspected mutagen, meaning that it is suspected of producing inheritable mutations in human germ cells in a way that can be transmitted to children conceived after exposure. It may cause birth defects, and may also be toxic to blood, the liver, and the central nervous system. It is hazardous by definition under federal law, and is acutely toxic based on animal testing. It causes serious eye damage that remains irreversible 21 days after exposure, and is a category 1 skin sensitizer. s. Sodium borate decahydrate is harmful to aquatic life with long-lasting effects. It is a Category 1B reproductive toxin, meaning that, based on animal testing, it is presumed to cause effects on human reproduction or development and may damage fertility or the unborn child. According to ingredient suppliers, “ample” evidence exists that exposure to the material directly causes human developmental disorders and reduced human fertility. According to ingredient suppliers, it can accumulate in the testes and deplete germ cells and cause withering of the testicles. Hair loss, skin inflammation, stomach ulcer and anemia can also occur. It is a Category 1 target organ systemic toxin in humans, as after a single exposure, it causes damage to the central nervous system, and generally low exposure causes damage to the kidneys, nervous system, and respiratory organs. It is a skin and eye irritant. t. Sodium percarbonate, a.k.a. sodium carbonate peroxide is toxic to aquatic life with long-lasting effects. It is very hazardous in case of skin contact and causes serious eye damage that remains irreversible 21 days after exposure. u. Sodium metasilicate is toxic by definition under federal law, based on animal testing demonstrating that the substance is lethal even in very small doses.. It causes -31CLASS ACTION COMPLAINT Case 7:16-cv-01125 Document 1 Filed 02/12/16 Page 32 of 47 serious eye damage that remains irreversible 21 days after exposure. It is highly corrosive to the skin, causing irreversible damage after short exposure; in animal tests, the substance caused visible necrosis after less than 1 hour of exposure. It is acutely toxic if ingested, even in minute amounts. Human ingestion of 1 mL/kg causes changes in tubules (including acute renal failure and necrosis), hematuria, and nausea or vomiting. v. Isopropyl alcohol is regulated by federal law as a toxic and hazardous substance. The National Institute for Occupational Safety and Health (NIOSH) determined that concentrations as low as 2000 parts per million is immediately dangerous to life or health, meaning it poses an immediate threat to life, would cause irreversible adverse health effects, or would impair an individual's ability to escape from a dangerous atmosphere. It is a Category 2 eye irritant, causing adverse effects on the cornea, iris, conjunctiva. It causes transient target organ effects after single exposure, such as narcotic effects and respiratory tract infection. w. Titanium dioxide is a skin and eye irritant. It is hazardous by definition under federal law. Animal studies indicate it may also be a mutagen. x. Zinc oxide is dangerous to the environment and very toxic to aquatic life with long lasting effects. It is hazardous by definition under federal law. y. Other compounds, including isopropyl myristate, potassium oleate, silica, sodium carbonate, sodium hydroxide, sodium sulfate, vanillin, behentrimonium chloride, glyceryl stearate, and sodium lauroyl sarcosinate are harsh and – for some – also classified by federal law as hazardous or toxic substances. THE REPRESENTATIONS ARE FALSE, DECEPTIVE, AND MISLEADING 70. Honest’s conduct deceived and/or was likely to deceive the public. Consumers were deceived into believing that the listed ingredients are not synthetic, are “natural” and/or -32CLASS ACTION COMPLAINT Case 7:16-cv-01125 Document 1 Filed 02/12/16 Page 33 of 47 “plant-based,” and are not harsh chemicals. Instead, these ingredients are synthetic. Some are also known or suspected toxins, carcinogens, and/or environmental hazards, and are not reasonably expected by consumers to be added to the products. 71. Consumers would not know the true nature of the ingredients merely by reading the ingredient label. Discovery of the true nature of the ingredients requires knowledge of chemistry and federal regulations beyond that of the average reasonable consumer. HONEST’S DECEPTIVE AND MISLEADING OMISSIONS 72. Honest deceptively and misleadingly conceals other material facts about the Falsely Labeled Products, including: a. the true nature of the Falsely Labeled Products’ ingredients; b. that the Falsely Labeled Products contain artificial substances and synthetic substances, substances that are synthetically manufactured, or are produced or processed using synthetic ingredients, artificial ingredients, toxins, carcinogens, pollutants, genetically modified organisms, and/or hazardous substances; c. that the Falsely Labeled Products are not “natural” and/or not “plant- d. that the Falsely Labeled Products contain harsh chemicals, including toxic e. that the Falsely Labeled Products are not what a reasonable consumer based”; compounds; would consider to be “natural” and/or “plant-based;” f. that the Falsely Labeled Products contain chemicals that a reasonable consumer would not expect in a product labeled as containing “no harsh chemicals (ever!).” 73. Plaintiffs and the members of the Class are not at fault for failing to discover -33CLASS ACTION COMPLAINT Case 7:16-cv-01125 Document 1 Filed 02/12/16 Page 34 of 47 Honest’s wrongs earlier, and had no actual or presumptive knowledge of facts sufficient to put them on inquiry notice. 74. The production process Honest uses for many of its ingredients is known only to it. Honest has not disclosed such information to Plaintiffs and the Class members. For example, Honest adds “enzymes” to its products, but does not identify the enzyme added, nor whether the enzyme is created from synthetic biology. Honest also has not identified the denaturing agent used in its denatured alcohol. These facts are not ascertainable and are still not known to Plaintiffs, the Class members, and reasonable consumers. Honest’s concealment tolls the applicable statute of limitations. 75. To this day, Honest continues to conceal and suppress the true nature, identity, source, and method of production of the ingredients in the Falsely Labeled Products. HONEST KNEW THE REPRESENTATIONS WERE FALSE 76. Honest holds itself out to the public as a trusted expert in the natural, plant-based, and non-harsh products arena. 77. Honest knew what representations it made regarding the Falsely Labeled Products. It also knew what ingredients were added to each product, as (presumably) all product ingredients are listed on the product packages. 78. Honest is governed by and knows the federal regulations that govern the labeling of the Falsely Labeled Products, and thus was aware that many of the ingredients are synthetic and/or toxic. 79. In September 2015, Plaintiffs’ counsel provided Honest with all the material allegations included in this Complaint. Honest was thus specifically notified that its products labeled as “natural” and/or “plant-based” contained synthetic substances and harsh compounds. -34CLASS ACTION COMPLAINT Case 7:16-cv-01125 Document 1 Filed 02/12/16 Page 35 of 47 80. Honest thus knew all the facts demonstrating that its Falsely Labeled Products were falsely advertised. HONEST INTENDED CONSUMERS RELY ON ITS MISREPRESENTATIONS 81. Honest made the false, deceptive, and misleading representations and omissions, intending for Plaintiffs and the Class members to rely upon these representations and omissions in purchasing one or more of the Falsely Labeled Products. 82. In making the false, misleading, and deceptive representations and omissions at issue, Honest knew and intended that consumers would purchase the Honest products when consumers would otherwise purchase a competing product or employ an alternate regimen (such as using vinegar for household cleaning). 83. In making the false, misleading, and deceptive representations and omissions at issue, Honest also knew and intended that consumers would pay a premium for natural and/or plant-based products and products that are free of harsh chemicals, furthering Honest’s private interest of increasing sales of its products and decreasing the sales of the all-natural and/or plantbased products that are truthfully marketed by its competitors. 84. Honest knows that consumers prefer natural and plant-based products, and products that do not contain harsh chemicals. Honest knows that consumers will pay a premium for these products or would not purchase these products at all unless they were natural and/or plant-based, and/or contained no harsh chemicals, as advertised. 85. Similarly, independent surveys confirm that consumers will purchase more natural products than conventional products, and will pay a premium for natural products. CONSUMERS REASONABLY RELIED ON HONEST’S MISREPRESENTATIONS 86. Consumers frequently rely on label representations and information in making -35CLASS ACTION COMPLAINT Case 7:16-cv-01125 Document 1 Filed 02/12/16 Page 36 of 47 purchase decisions, especially in purchasing food, personal care, or household products. 87. When Plaintiffs and the Class members purchased the Falsely Labeled Products, Plaintiffs and the Class members saw the false, misleading, and deceptive representations detailed above, and did not receive disclosure of the facts concealed, as detailed above. 88. These misrepresentations were uniform and were communicated to Plaintiffs and every other member of the Class at every point of purchase and consumption. 89. Plaintiffs and the Class members were among the intended recipients of Honest’s deceptive representations and omissions. 90. Plaintiffs and the Class members reasonably relied to their detriment on Honest’s misleading representations and omissions. 91. Honest’s false, misleading, and deceptive misrepresentations and omissions deceived and misled, and are likely to continue to deceive and mislead, Plaintiffs, the Class members, reasonable consumers, and the general public. 92. Honest’s misleading affirmative statements further obscured what it failed to disclose. Thus, reliance upon Honest’s misleading and deceptive representations and omissions may be presumed. 93. Honest made the deceptive representations and omissions with the intent to induce Plaintiffs and the Class members to purchase the Falsely Labeled Products. Plaintiffs’ and the Class members’ reliance upon such representations and omissions may be presumed. 94. Honest’s deceptive representations and omissions are material in that a reasonable person would attach importance to such information and would be induced to act upon such information in making purchase decisions. Thus, Plaintiffs’ and the Class members’ reliance upon such representations and omissions may be presumed as a matter of law. The materiality of -36CLASS ACTION COMPLAINT Case 7:16-cv-01125 Document 1 Filed 02/12/16 Page 37 of 47 those representations and omissions also establishes causation between Honest’s conduct and the injuries sustained by Plaintiffs and the Class members. HONEST’S WRONGFUL CONDUCT CAUSED PLAINTIFFS’ INJURY 95. As an immediate, direct, and proximate result of Honest’s false, misleading, and deceptive representations and omissions, Honest injured Plaintiffs and the Class members in that they: a. paid a sum of money for a product that was not as represented; b. paid a premium price for a product that was not as represented; c. were deprived the benefit of the bargain because the Falsely Labeled Products they purchased were different from what Honest warranted; d. were deprived the benefit of the bargain because the Falsely Labeled Products they purchased had less value than what was represented; e. did not receive a product that measured up to their expectations as created by Honest. 96. Had Honest not made the false, misleading, and deceptive representations and omissions, Plaintiffs and the Class members would not have been injured as listed above. Accordingly, Plaintiffs and the Class members have suffered “injury in fact” as a result of Honest’s wrongful conduct. 97. Plaintiffs and the Class members all paid money for the Falsely Labeled Products, but did not obtain the full value of the advertised products due to Honest’s misrepresentations and omissions. Plaintiffs and the Class members purchased, purchased more of, or paid more for, the Falsely Labeled Products than they would have had they known the truth about the Falsely Labeled Products. Accordingly, Plaintiffs and the Class members have suffered “injury -37CLASS ACTION COMPLAINT Case 7:16-cv-01125 Document 1 Filed 02/12/16 Page 38 of 47 in fact” and lost money or property as a result of Honest’s wrongful conduct. HONEST BENEFITTED FROM ITS MISLEADING AND DECEPTIVE REPRESENTATIONS AND OMISSIONS 98. As the intended, direct, and proximate result of Honest’s false, misleading, and deceptive representations and omissions, Honest has been unjustly enriched through more sales of Falsely Labeled Products and higher profits at the expense of Plaintiffs and the Class members. As a direct and proximate result of its deception, Honest also unfairly obtained other benefits, including the higher value associated with a “natural” brand and the resulting higher stock value, redirecting sales to it and away from its competitors, and increased sales of its other products. CLASS ALLEGATIONS 99. Plaintiffs Brad Buonasera and Manon Buonasera, bring this action pursuant to Rule 23 of the Federal Rules of Civil Procedure on behalf of themselves and all other similarly situated New York residents defined as follows: All New York residents who purchased the Falsely Labeled Products (as defined herein) from a retail location within New York. 100. Excluded from the Class are officers and directors of Honest; members of the immediate families of the officers and directors of Honest; Honest’s legal representatives, heirs, successors, or assigns; and any entity in which they have or have had a controlling interest. 101. Plaintiffs bring the Class pursuant to Federal Rules of Civil Procedure 23(a), 23(b)(1), 23(b)(2), and 23(b)(3). -38CLASS ACTION COMPLAINT Case 7:16-cv-01125 Document 1 Filed 02/12/16 Page 39 of 47 102. At this time, Plaintiffs do not know the exact number of the Class members; given the nature of the claims and the number of sales that Honest has made of the Products, Plaintiff believes that the Class are so numerous that joinder of all members is impracticable. 103. There is a well-defined community of interest in the questions of law and fact involved in this case. Questions of law and fact common to the members of the Class that predominate over questions that may affect individual Class members include: (a) whether Honest misrepresented and/or failed to disclose material facts concerning the Falsely Labeled Products; (b) whether Honest’s conduct was unfair and/or deceptive; and (c) whether Honest breached an express warranty created through the labeling and marketing of its Falsely Labeled Products. 104. Plaintiffs’ claims are typical of those of the Class because Plaintiffs, like all members of the Class, purchased one or more of Honest’s Falsely Labeled Products at a premium price, relying on Honest’s false and misleading representations, and Plaintiffs sustained damages from Honest’s wrongful conduct. 105. Plaintiffs will fairly and adequately protect the interests of the Class because Plaintiffs are similarly situated with, and have suffered similar injuries as, the members of the Class they seek to represent. Plaintiffs feel that they have been deceived, wish to obtain redress of the wrong, and want Honest to be stopped from perpetrating similar wrongs on others. Plaintiffs are adequate representatives of the Class because their interests do not conflict with the interests of the Class members they seek to represent, and they have retained counsel competent and experienced in conducting complex class action litigation, who were the first to publicly -39CLASS ACTION COMPLAINT Case 7:16-cv-01125 Document 1 Filed 02/12/16 Page 40 of 47 uncover the true scope and extent of Honest’s wrongs. Plaintiffs have no interests adverse to those of the Class members, and they will vigorously prosecute this litigation. 106. A class action is superior to other available methods for the fair and efficient adjudication of this controversy. Specifically, no Class has a substantial interest in individually controlling the prosecution of a separate action. The damages suffered by each individual Class member likely will be relatively small, especially given the burden and expense of individual prosecution of the complex litigation necessitated by Honest’s conduct. Thus, it would be virtually impossible for the Class members individually to redress effectively the wrongs done to them. 107. The prerequisites to maintaining a class action for injunctive or equitable relief are met as Honest has acted or refused to act on grounds generally applicable to the Class, thereby making appropriate final injunctive or equitable relief with respect to the Class as a whole. 108. Upon information and belief, there are no pending lawsuits concerning the products at issue in this case. Concentration of the litigation concerning this matter in this Court is desirable, the Class is comprised solely of New York residents and is of a moderate size, and the difficulties likely to be encountered in the management of a class action are not great. The resolution of the claims of all Class members in a single forum, and in a single proceeding, would be a fair and efficient means of resolving the issues raised in this litigation. 109. The prosecution of separate actions by Class would create a risk of establishing inconsistent rulings and/or incompatible standards of conduct for Honest. 110. Honest’s conduct is generally applicable to the Class as a whole and Plaintiffs seek, inter alia, equitable remedies with respect to the Class as a whole. As such, Honest’s -40CLASS ACTION COMPLAINT Case 7:16-cv-01125 Document 1 Filed 02/12/16 Page 41 of 47 systematic policies and practices make declaratory relief with respect to the Class as a whole appropriate. 111. The Class is specifically identifiable to facilitate provision of adequate notice and there will be no significant problems managing this case as a class action. Notice to the Class can be made through various means, such as in-store leaflets, website advertisements, notices on the labels of the packages, and/or direct notice to those consumers for which Honest knows the e-mail or physical mailing address. CAUSES OF ACTION COUNT I (Violation of the New York General Business Law § 349) 112. Such acts of Honest, as described above, and each of them constitute unlawful, deceptive, and fraudulent business acts and practices. 113. As more fully described herein, Honest’s misleading marketing, advertising, packaging, and labeling of the Falsely Labeled Products is likely to deceive a reasonable consumer. Indeed, Plaintiffs and the other Class members were deceived regarding the characteristics of Honest’s Falsely Labeled Products, as Honest’s marketing, advertising, packaging, and labeling of the Falsely Labeled Products misrepresents and/or omits the true nature, quality, and/or ingredients of the Falsely Labeled Products. 114. There is no benefit to consumers or competition from deceptively marketing and labeling products. Indeed, the harm to consumers and competition is substantial. 115. Plaintiffs and the other members of the Class who purchased the Falsely Labeled Products suffered a substantial injury as alleged herein. Plaintiffs and the other members of the Class who purchased the Falsely Labeled Products had no way of reasonably knowing that the -41CLASS ACTION COMPLAINT Case 7:16-cv-01125 Document 1 Filed 02/12/16 Page 42 of 47 Falsely Labeled Products they purchased were not as marketed, advertised, packaged, and labeled. Thus, they could not have reasonably avoided the injury each of them suffered. 116. Honest has violated, and continues to violate, § 349 of the New York General Business Law, which makes deceptive acts and practices unlawful. As a direct and proximate result of Honest’s violation of § 349, Plaintiffs and other members of the Class have suffered damages in an amount to be determined at trial. Had Plaintiffs and the Class members known the true facts, they would not have purchased the products, would have purchased fewer products, or would not have been willing to pay the premium price Honest charged for the products. 117. Pursuant to New York General Business Law § 349, Plaintiffs seek an order of this Court that includes, but is not limited to, an order enjoining Honest from continuing to engage in unlawful, unfair, or fraudulent business practices or any other act prohibited by law. 118. Plaintiffs and the other members of the Class may be irreparably harmed and/or denied an effective and complete remedy if such an order is not granted. 119. The unfair and deceptive acts and practices of Honest, as described above, present a serious threat to Plaintiffs and the other members of the Class. 120. THEREFORE, Plaintiffs pray for relief as set forth below. COUNT II (Violation of the New York General Business Law § 350) 121. Such acts of Honest, as described above, and each of them constitute unlawful, deceptive, and fraudulent business acts and practices. 122. As more fully described herein, Honest’s misleading marketing, advertising, packaging, and labeling of the Falsely Labeled Products is false advertising likely to deceive a -42CLASS ACTION COMPLAINT Case 7:16-cv-01125 Document 1 Filed 02/12/16 Page 43 of 47 reasonable consumer. Indeed, Plaintiffs and the other Class members were deceived regarding the characteristics of Honest’s Falsely Labeled Products, as Honest’s marketing, advertising, packaging, and labeling of the Falsely Labeled Products misrepresents and/or omits the true nature, quality, and/or ingredients of the Falsely Labeled Products. 123. There is no benefit to consumers or competition from deceptively marketing and labeling products. Indeed, the harm to consumers and competition is substantial. 124. Plaintiffs and the other members of the Class who purchased the Falsely Labeled Products suffered a substantial injury as alleged herein. Plaintiffs and the other members of the Class who purchased the Falsely Labeled Products had no way of reasonably knowing that the Falsely Labeled Products they purchased were not as marketed, advertised, packaged, and labeled. Thus, they could not have reasonably avoided the injury each of them suffered. 125. Honest has violated, and continues to violate, § 350 of the New York General Business Law, which makes false advertising unlawful. As a direct and proximate result of Honest’s violation of § 350, Plaintiffs and other members of the Class have suffered damages in an amount to be determined at trial. Had Plaintiffs and the Class members known the true facts, they would not have purchased the products, would have purchased fewer products, or would not have been willing to pay the premium price Honest charged for the products. 126. Pursuant to New York General Business Law § 350-e, Plaintiffs seek to recover their actual damages or $500, whichever is greater, and seek to have these damages trebled. 127. Pursuant to New York General Business Law § 350, Plaintiffs also seek an order of this Court that includes, but is not limited to, an order enjoining Honest from continuing to engage in false advertising or any other act prohibited by law. 128. Plaintiffs and the other members of the Class may be irreparably harmed and/or -43CLASS ACTION COMPLAINT Case 7:16-cv-01125 Document 1 Filed 02/12/16 Page 44 of 47 denied an effective and complete remedy if such an order is not granted. 129. The unfair and deceptive acts and practices of Honest, as described above, present a serious threat to Plaintiffs and the other members of the Class. 130. THEREFORE, Plaintiffs pray for relief as set forth below. COUNT III (Based on Breach of Express Warranty) 131. Honest provided Plaintiffs and other members of the Class with written express warranties including, but not limited to, warranties that its Falsely Labeled Products were “natural,” “all natural,” “naturally derived,” “plant-based,” and contained “no harsh chemicals (ever!).” 132. These affirmations of fact or promises by Honest relate to the goods and became part of the basis of the bargain. 133. Plaintiffs and members of the Class purchased the Falsely Labeled Products, believing them to conform to the express warranties. 134. Honest breached these warranties. This breach resulted in damages to Plaintiffs and other members of the Class, who bought Falsely Labeled Products but did not receive the goods as warranted. 135. As a proximate result of the breach of warranties by Honest, Plaintiffs and the other members of the Class did not receive goods as warranted. Plaintiffs and the members of the Class therefore have been injured and have suffered damages in an amount to be proven at trial. Among other things, Plaintiffs and members of the Class did not receive the benefit of the bargain and have suffered other injuries as detailed above. Moreover, had Plaintiffs and the -44CLASS ACTION COMPLAINT Case 7:16-cv-01125 Document 1 Filed 02/12/16 Page 45 of 47 Class members known the true facts, they would not have purchased the products, would have purchased fewer products, or would not have been willing to pay the premium price Honest charged for the products. 136. THEREFORE, Plaintiffs pray for relief as set forth below. COUNT IV (Unjust Enrichment) 137. As a result of Honest’s deceptive, fraudulent, and misleading labeling, advertising, marketing, and sales of the Falsely Labeled Products, Honest was enriched at the expense of Plaintiffs and the other members of the Class through the payment of the purchase price for Honest’s Falsely Labeled Products. 138. Under the circumstances, it would be against equity and good conscience to permit Honest to retain the ill-gotten benefits that it received from Plaintiffs and the other members of the Class, in light of the fact that the Falsely Labeled Products purchased by Plaintiffs and the other members of the Class were not what Honest purported them to be. Thus, it would be unjust or inequitable for Honest to retain the benefit without restitution to Plaintiffs and the other members of the Class for the monies paid to Honest for such Falsely Labeled Products. 139. THEREFORE, Plaintiffs pray for relief as set forth below. PRAYER FOR RELIEF WHEREFORE, Plaintiffs demand judgment on behalf of themselves and the proposed Class providing such relief as follows: A. Certification of the Class proposed herein under Federal Rule of Civil Procedure -45CLASS ACTION COMPLAINT Case 7:16-cv-01125 Document 1 Filed 02/12/16 Page 46 of 47 23(a), (b)(1), (b)(2), and (b)(3); appointment of Plaintiffs as representatives of the Class; and appointment of their undersigned counsel as counsel for the Class; B. A declaration that Honest is financially responsible for notifying members of the Class of the pendency of this suit; C. An order requiring an accounting for, and imposition of a constructive trust upon, all monies received by Honest as a result of the unfair, misleading, fraudulent, and unlawful conduct alleged herein; D. Restitution, disgorgement, refund, and/or other monetary damages, together with costs and disbursements, including reasonable attorneys’ fees pursuant to the applicable statutes and prejudgment interest at the maximum rate allowable by law; E. Injunctive relief on behalf of the Class pursuant to New York General Business Code § 349 and common law, enjoining Honest’s unlawful and deceptive acts; F. Statutory damages in the maximum amount provided by law; and G. Such further relief as this Court may deem just and proper. JURY TRIAL DEMANDED Plaintiffs and the Class members hereby demand a trial by jury. DATED: February 12, 2016 -46CLASS ACTION COMPLAINT Case 7:16-cv-01125 Document 1 Filed 02/12/16 Page 47 of 47 THE GOLAN FIRM _________________________ Yvette Golan [email protected] 720 Rusk St. Houston, TX 77002 Telephone: (866) 298-4150 Facsimile: (928) 441-8250 THE RICHMAN LAW GROUP Kim E. Richman [email protected] 81 Prospect St. Brooklyn, NY 11201 Telephone: (212) 687-8291 Facsimile: (212) 687-8292 FINKELSTEIN, BLANKINSHIP, FREI-PEARSON & GARBER, LLP Todd S. Garber [email protected] D. Gregory Blankinship [email protected] 1311 Mamaroneck Ave., Suite 220 White Plains, NY 10605 Telephone: (914) 298-3281 Facsimile: (914) 824-1561 TERRELL MARSHALL DAUDT & WILLIE PLLC Beth Terrell [email protected] Samuel Strauss [email protected] 936 N. 34th St., Suite 300 Seattle, WA 98103 Phone: (206) 816-6603 Fax: (206) 319-5450 -47CLASS ACTION COMPLAINT Case 7:16-cv-01125 Document 1-1 Filed 02/12/16 Page 1 of 28 Exhibit 1! Page 1 of 141 Case 7:16-cv-01125 Document 1-1 Filed 02/12/16 Page 2 of 28 Exhibit 1! Page 2 of 141 Case 7:16-cv-01125 Document 1-1 Filed 02/12/16 Page 3 of 28 Exhibit 1! Page 3 of 141 Case 7:16-cv-01125 Document 1-1 Filed 02/12/16 Page 4 of 28 Exhibit 1! Page 4 of 141 Case 7:16-cv-01125 Document 1-1 Filed 02/12/16 Page 5 of 28 Exhibit 1! Page 5 of 141 Case 7:16-cv-01125 Document 1-1 Filed 02/12/16 Page 6 of 28 Exhibit 1! Page 6 of 141 Case 7:16-cv-01125 Document 1-1 Filed 02/12/16 Page 7 of 28 Exhibit 1! Page 7 of 141 Case 7:16-cv-01125 Document 1-1 Filed 02/12/16 Page 8 of 28 Exhibit 1! Page 8 of 141 Case 7:16-cv-01125 Document 1-1 Filed 02/12/16 Page 9 of 28 Exhibit 1! Page 9 of 141 Case 7:16-cv-01125 Document 1-1 Filed 02/12/16 Page 10 of 28 Exhibit 1! Page 10 of 141 Case 7:16-cv-01125 Document 1-1 Filed 02/12/16 Page 11 of 28 Exhibit 1! Page 11 of 141 Case 7:16-cv-01125 Document 1-1 Filed 02/12/16 Page 12 of 28 Exhibit 1! Page 12 of 141 Case 7:16-cv-01125 Document 1-1 Filed 02/12/16 Page 13 of 28 Exhibit 1! Page 13 of 141 Case 7:16-cv-01125 Document 1-1 Filed 02/12/16 Page 14 of 28 Exhibit 1! Page 14 of 141 Case 7:16-cv-01125 Document 1-1 Filed 02/12/16 Page 15 of 28 Exhibit 1! Page 15 of 141 Case 7:16-cv-01125 Document 1-1 Filed 02/12/16 Page 16 of 28 Exhibit 1! Page 16 of 141 Case 7:16-cv-01125 Document 1-1 Filed 02/12/16 Page 17 of 28 Exhibit 1! Page 17 of 141 Case 7:16-cv-01125 Document 1-1 Filed 02/12/16 Page 18 of 28 Exhibit 1! Page 18 of 141 Case 7:16-cv-01125 Document 1-1 Filed 02/12/16 Page 19 of 28 Exhibit 1! Page 19 of 141 Case 7:16-cv-01125 Document 1-1 Filed 02/12/16 Page 20 of 28 Exhibit 1! Page 20 of 141 Case 7:16-cv-01125 Document 1-1 Filed 02/12/16 Page 21 of 28 Exhibit 1! Page 21 of 141 Case 7:16-cv-01125 Document 1-1 Filed 02/12/16 Page 22 of 28 Exhibit 1! Page 22 of 141 Case 7:16-cv-01125 Document 1-1 Filed 02/12/16 Page 23 of 28 Exhibit 1! Page 23 of 141 Case 7:16-cv-01125 Document 1-1 Filed 02/12/16 Page 24 of 28 Exhibit 1! Page 24 of 141 Case 7:16-cv-01125 Document 1-1 Filed 02/12/16 Page 25 of 28 Exhibit 1! Page 25 of 141 Case 7:16-cv-01125 Document 1-1 Filed 02/12/16 Page 26 of 28 Exhibit 1! Page 26 of 141 Case 7:16-cv-01125 Document 1-1 Filed 02/12/16 Page 27 of 28 Exhibit 1! 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Lightly scrub & flush again. 11 Honestly FREE of: •.)ni., chlorine blex_31, hydrpchl s. phoSunates, ox3lic acid. para-dichlorobenzene, ilocriao:isoyr-n4thseutif actfrae,:itro7leo.relst .i 1'. c1.2: : It.cro-r. n. .!G. ,.0.7,70.,;. : : smmoniumory brom For every purchase, donation is made families in need, a kkiRMIEhlf5; "1'.‘..41ER. CDTII-C ACID 91-Arit., to ••01.:M, 1' tPLANi-DASED PH REGULATOR CAPI4WriAlffi..$;14-ourix vuosiTy*Tai4EANSE8). PR.REGULAFORIuwiwouWato (I1FAETZ4TIP.9 LIjr16AMLYIASSPTuri or"CiALEUrii. o tti t Es (Arrrergurti M k6E-EAF OIL C iwit!, org Caqtio Keep cult of inn• Ntes, reach of children & pats. avolocoma" do trispoaD GarCONIC AclO.(1!Ar-fiASED LeAt n. Qt ingest. 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Avoid contact with eyes, do not ingest. If swallowed, drink water & contact a physician, -5, INGREDIENTS: DEIONIZED WATER. DECYL GLUCOSIDE (PLANTBASED SOLLIMIZER), ZINC RIONDLE.ATE (NATURALLY DERIVED ODOR REMOVAL AGENT), VANILLIN i'VANILLAt LAVANDULA ANGUSTiFOLIA (LAVENDER) OIL, CITRUS AURANT1UM BITTER ORANGE) OIL, SOMM BENZOATE (N.ATURALLY DERIVED PRESERVATIVE), CITRIC ACID (PLANT-BASED ANTIOXIDANT), CARAMLL (COLOR ;.1BILIZFR) %I. Honestly FREE of:, hthatates, wnthetic ene„ l, formaldehyde. _:-1-.1,J1,-ibenzene. butane. dlethyiene glycol monoethyl ether, BHT. acetone & most commc, n Join No Animal Testing US HONEST.corn or ely-Products c•f. vel y by Ths -r•. 00-1,04 y ;:.*AtIW'' PETE Please recycle! 8 I1/1I/11111111 0111 IQ 1i7 111111111111. 810 1 44 6 Case 7:16-cv-01125 Filed 02/12/16 Document 1-3 Exhibit 1 Page 13 of 28 Page 1:71 ILLA cc tu z rz Ci ICE Lu zorli CJ FF. ;fit %AU 11^I 16,-4 0 g 1=1 Lu zi int 4cr cor) Soo Lu CI Z —a ccr wZ .14.4 3 Z 4, Cr LuCC ca tAil 1,A4 M 2 P.L4167:4Z12UE15 -CZ •15. Z 161 uj CO et 4RE al 6/4 E 41c Val C.) D. fp. ct,j LI cc w ccwccz cip icr z 4cc ry. 'q-me Zde Ir) W CD tAi Li(.6 tr 1,77. Li) cc LIJ Lill 2 g 64 of 141 Case 7:16-cv-01125 Filed 02/12/16 Document 1-3 Page Exhibit 1 14 of 28 Page 65 of 141 NON TOXIC, N.ATURAI. AFOMATHERAPY 1:DrIty L p FJ.• i•, C111!: fraralan...0-]' To Use: Hold upaght & Spray in a sweePingi or spray threctty on garments & Mein Caring Caution: Do not expose to heat of 1-.. tO.frirleratureq above 120F. Pleas* kee0 Out of march of children & pets Avoid contact with oyes. do nOt ing.est. if SwallOwitd. draik water & contact a phyCian. INGUDIElariz MOM AVEN MCA atICCISOF AMTKOICILIATE rlitAYUROLlv win nulBlinalli, AGE MT QTFINZ OAEDCA AWN ALMON Fla COM Pi WAN alPC5AM 1•14.c Aka CC OW cam Afistov DEFIVED FIFESERAU Cf-1PbC 40at flaMMISLOANTOVAIT) I"' monerefiy FREE ot phthalates, gynthetic fragrances. CFCs. tetaene. fornmalderryde. benzene. 1.4 dchiorobenzene. Wank rrkethylwroiidom dpethylene glycol monotithyl ether. BHT. acetone & most alleveriS No Artirnat Test5ng or By-Products jog) “s M HONEST.corn or ca Z0i4 NO A Solid 'Me Ccoriparrr !.r.t 1.1.antin 888-862-8Ene FiriArirlAthr by (.-111114:117114 90401 Proudly LI: 1 11111! I I ':=.'3 Ohi3553 Case 7:16-cv-01125 Document 1-3 Filed 02/12/16 Page Exhibit 1 15 of 28 Page 66 of 141 HOWTOXIC7 NATURAL AROMATHERAPY Zinc salts naturally eliminate & neutralize odors Orange cedar & cypress essential oil blendleaves a vifivern & wthy scent Only ptwe essential oils-no synthetic fragrances! I. I 5, 1141TrIlictli, Caring Caution; Do store IA 11411.0 nOt oxpOse to heat Of temperature" above 120F. PleaSe keeiD out of reach of children EA pets. Avoid contact with eyes. dO not ingest if swallowed. dry* c oritact water physfcian. INGALDluint WATh. 0101. OLLICOM PrirC ItIC:SOXEOF IREMOYAL Ardifka ClifiLtS &II:WORN 0041140. IFTTU MAUI CIL AIWINIS VIIIICONSA RID =OA CC swim !mom oimuitko. PR1.W.N1 T VU. CFMC ADD PiAla-MSED TICOOAlit; 161:141 GISIL.P1 (PlaCtIOULP t CO4hIAMC1.1fl4 iLu Yi At 1703000 'WWII LW OIL_ 1 111JJA Ciki? ALES MBAR rutkivnA CA.M.C.Lf!ALTfl$ I EN2i7RATP.... IBM Mill In) Ot Honestly FREE ot: !-41-.die4tes. synthetic 'pent% formaldehyde. 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I 0 honest fl A,,,, 11 0 Crying OVer spillect 1 r p‘...1111EMINEMINNIMMOMMIUMMINIIIONSIMMr3 wm.114111 wv, E, k44K.,, o.,,,, ir.-- --7, j Powerful, natural 4-in-1 formula fora your floor care needs Designed to safely break down ON, E-s. food, bacteria & dirt will not grease damage wax or other .z. protective coatings l9 Works likes a dream on hardwoods, 0 -I 4i a bamboo, laminate & other seared floors Super easy rinse-free formula means NO N0 messy bucket of water No harsh chemicals 141 4- 57. 41; I.' tia 9 r" We 1 ‘.\6" t$" 3• (ever!) hone St floor cleaner TO Use: Simply spray directly on moP or lint-free cloth. No extra water _hit Caring Caution: Please keep out of plant-based 13 advanced ocei PH non-toxic brodegrdable.flootra, INGREDIENTS: WATER, ETHYL ALCOHOL (FMAEH120263 GLUCOSIDE (PLANT-BASED CLEANSER), FOI",-(parerldi fk,91)O.p.(WAAL BUFFERING AGENT), floornoW rePrtis care GLUCONICACIL000 GIL r, cERTIFIED ORGANIC GRAPEFRUIT) "uSEMARY LEAF) OIL I I? rar04'069 26 fl. osemy ...1 No A ri-i c(.1 i nirnal t, toy Th e Testing .0116.0 of By-Products of Wed Dist. & Sold Exclusively Honest Company, inc 'anta imo. nica. California 90404 -1 1:'rk-KilY Made Pte ate In gJnP Vde:eill c.. the USA Cli. Clftit.1, L. o IIIIIIIII!i i II 1 0, 1 781 PETE f• kit. o'. rat or c., ''...0, OF •:•1:i:-., 1 111".7:‘:."*_*-'.''', . .:.':'. . r.f. 7. .'IN.k 4=, ;:-. 41.. .)0: . .!. '"' ' '. :...-Z1Nt' . .7"..'r.-. r."' .;.!j':•:]:..:...il ....i.., ...0 -ci. .4?'' . ., i:.:(.`, 1 r i..-. ':.-:t:*.13/4, '4.Ittie. :::.L'J.:::• :r '-a&J., 4%....\---- t'..-11 1 rr'. .........-'7;,;.4.;:i,i2f, :....i. 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'1, 6.• el% 4;1 0 N ts i, cildo, ikr. 4. ...if .:7' "4 44.Z14. 0 '7 aN0 ..pc. honest tfoaming kl.. and oaP „.s.„...._ -49 s .1..i.., 4•1, A:, -i_ ilit,C, lento ngrass ei. Fa, s f (250 "IL f iI. Oz. -.Y' Nk....., ^41.a;=Aft ., 1 141 Filed 02/12/16 Document 1-4 Case 7:16-cv-01125 Page 4 of 24 Pa.e 83 of 141 Exhibit 1 w' i V -14i, i Natur frvirr., -Toxic Hypoallergenic %Naturally cleanse e...:.-.;;:: Eli able ii, Asi __A, Plantiplaseu 4E, h Jileko our s kin Perfe lailii the Whole :400 4sa family i'•""`f...;. 'Nourishing plant-bas c..---s-:---..:)sers p rovide a delightfully soothinq & cr my lather No harsh Al chemicals (ever!) SSIN %RENEWS: WATER, POTAS&UM PALM TE*, POTA_r,, 13eTE, GLYCERIN POTASSIUM cOrOA FE, ‘-‘r.P0NGRASS) diL, POTASSIUM 6ITRATE, CITRIC ACID, 4-41FIED ct, .j.wi t KERNEI, GYMBCPOG6ANSCH0ENANW SUSTAINABLE BY RSPO tlimal Testing or By-Products cail aa,. Fonest.com *le:cli Q`8-862-8818 1:„.up.11:Aie to hear from you! . . . . .-bes-- 00 r Made in the --N. 2(314 LuIst. .i.1 mc,. 8.: st SOld ....-_.di 11•40°‘, .110100. 40100-• ..-3 co_.......- ...).....:--„„e. ca i s.,,,, . . .-:-. . . . -. .1 1._J--;A E:Y ILA + o "AY -1 Cwripanwint. rldlifornia 90404 R SPO pTTF lisp°. v.". C: 0 co ..i A -114)606- Filed 02/12/16 Document 1-4 Case 7:16-cv-01125 Page Exhibit 1 Inr4 Page 1 —71 1:: :6—I Jip.o.,, 4.. .;11 CL_ 1-1-1 4, g..21._.-- ui.. t 1, Ant Lt—t CD L3 11=1, <C L.11 I 'I c, =.--.11 cc E; -3 p..1 1 r•r.. a.) LI ta.3 c[5:0 :I up _...i., . .1 <a0 .c, Lu I— -::C.- 1--- Q L. 0 Fl- CI 0 -C) (L__ CID CP 0 2 .i, ‹C 1-- D I LI t2. or) or) ii— r 1:1 0_ Ul C:0 I-- ID, dzr :N.- A E-.::t .0 En 4., -0 14AE:" CID CY .0 (7 0.) 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CC 41110 Ce b c=• iI I 11 1 il II it lavender B 5 fl 07 (2cif mL) •:-inp_ 111'--.='!'h--ft-41/iirli-Itiar: --.7`'-"- lem i i rri, jig isialkok .'tjr5 I, AP 'will.. PINE, IY 5 n 3 I.Lri LI- Le) g d.. "Li 0-di ii-- ;Tir al-C• gaLl p—kbara Case 7:16-cv-01125 Filed 02/12/16 Document 1-4 Page Exhibit 1 kr. ..0....•dlegli 11110mm.limm. 7 "c- 0 Page 9^MMIallill. by 11114.1. r family- delightfully sootTIFWTT8 No harsh chemicals 41 Plat= .11 POOP .1011111.1.11 it Nourishing plant-b7idaFteansers a -mom- .1111M11.` Hypoallergenic •Ajeoctegradable Naturally cleans4 itiWriate your skin the whole 86 of 141 I Natural 144 o n -Mx IC I 7 of 24 provid4= creamy lather (ever!) INGREDTENTS: WATER, POTASSIUM PALM KERNM _iima 1I. GLYCERN, POTASSIUM COCOATE LAVANDULA ilhiblitoi% IT ill NOW CITRATE POTASSIUM IlLAVENDER) In FLOWER, PEPPERMINT) OIL. CrTRIC ACID iv 'CERTIFIED SUSTAINABLE BY RSPO No Animal Testing Join us .1 or 0----=---- By-Produtts wissoo at Honest.coM -41.m.°-•, 888-862-881B Weld love to hear from you! Made in .1 4e by The Honest Company. Inc, Santa Monica, California 90404 recycle', e., (.2..s A, It 1 L I 12 PA ..M'l CI:1 ONO° 0..----i____ the UsA ©2014 Dist. & Sold Exclusively in:e]eaSe ors -1-•-s-mIt; or caCI Proudly CC I orw-w---opi vi elle di r, 40 RsFoci 1 106064 CI Case 7:16-cv-01125 Exhibit 1 Document 1-4 Filed 02/12/16 Page 8 of 24 Page 87 of 141 Case 7:16-cv-01125 Document 1-4 Filed 02/12/16 Page Exhibit 1 9 of 24 Page 88 of 141 Naturie4 Non-Toxic BiodegracliX1r* pH Balanced .NaturnI!y rIchari0 your ckin r1/714Ct fOf -o_tv e z, fL.fl dr r' 1E P HTLYUCAill YL EILOGI)Slik H croco Guzosir* (PIM-RASED SURFAC1ISI1 RUS GFIANDIS 1GRAPENOBILiS IMANDARIN) OIL, RUlri F, OIL CfrRIC ACI) (RAW-BASED PRESERVATIVE), LAMPS, ..tLFA',51 (NATURAL SUGAR BASED. PRESERVATIVE). GLUCOSE OXIOASE rAlltRAL UM BASED PRESERVATIVE) No Animal :c•r resting By-Products us at Honest.corn 888-862-88113 or Wed love tO hear from you! Proudly Made in the USA 1013 Dist. & by The Honest SoldExclusively Cornpny, inc. Santailo'nica, California 90404 .tase 'ecYcle! 8 I 1a810 I I HI OIL53 Filed 02/12/16 Document 1-4 Case 7:16-cv-01125 Page Exhibit 1 10 of 24 Page r'".. -A;r:, 89 of 141 .4K.:..1-s967"-Pt t, 2 a) fl Ja„ L, .4.4 CU C ea .-p.-1 IIPM 0 .e k 1 1.1 fru A It vegg wash + je E I. 0 .4.., ir.... 0 tdik ti'lraliSe removes WiaXes, chernicats :1.1.14- 1 0 onest soi., i i 4.4 a lball ill r„ 'attiral. safe & effec litr ii) t. 0 ...„4„ Oil oz. 4, 4,1 Eirob. (2:V, :glici r7"- Ur 7, k. (I) Isat..-4-4 tilsteless & oclorie55 fi E -i..%%. ti'le 51' 111' .‘:N1-, w ro '-'0: c I a 0 i;!lit•x, kii 1:1 M A. kik.. Al Document 1-4 Case 7:16-cv-01125 Filed 02/12/16 Page Exhibit 1 11 of 24 Page 4 L*40 •ZO7;1 LI:I S;' 1LF:1 Cr, rar Z.45 N"ft 7r534.. 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Kt CI 0 ilkydp 0 0 -(s_ is.0 N cs., .„:"A7 ..c. lk, 1 toothpaste Honest KID'S Toothpaste delivers delightful fruity freshness that kids love!. overall oral health: fluoride-free formula helps A ViXBoosting .1% p tkia h" onest II O' 41 brighten teeth, promote healthy teeth I, dental I toothpaste '1, i:. & gums, & fight 1 plaque buildup_ Now, who's ready for a 0 smiling Contest? Calcium natural oral helps protect & strengthen tooth enamel Baking soda gently polishes teeth Aloe, ginger & bisabolol help soothe gum irritation care To use: Brush teeth thoroughly, preferably after each meal but at least twice directed by a instruct children under 6 years of a day. or as dentist. natural age in fluoricle-tre4 1 helps reijutt, I plaque Supervise & good brushing habIts (to minimize swallowing). Children under 2 years of age: consult a dentist or physician, Honestly FREE of: SLS, sulfates, saccharin, fluoride, artificial e sweeteners, artificial flavors, parabens, triclosan, gluten & dyes CALCIUM INGREDIENTS: GLYCERIN, CARBONATE {MINERAL), WATER, ALOE BARBADENSIS (ALOE) LEAF JUICE**, SARCOSINATE SODIUM LAL/ROYL '-‘45rP *1 I Atiai epr3r-lalkoak. (COCONUT-DERIVED CLEANSER), CARRAGEENAN (SEAWEED- DEWED C4) NERIVIfi 0//17l1C] STABILIZER), CALCIIIM GLYCEROPHOSPHATE (MINERAL), SOOTHUR). BISABOLOL (BOTANICAL ZINGIBER OFFICINALE (GINGER) ROOT EXTRACT**, CAMELLIA SINENSIS (GREEN TEA) LEAF F.X7RACT'-*, FLAVOR*, SODIUM BICARBONATE (BARING SODA), HYDRATED RICA (MINERAL). SODIUM CHLORIDE NATURAL WALL (COMMON SALT) STRAWBERRY FLAVOR *-'-DERIVED FROM CERTIFIED ORGANIC BOTANICALS g c I Filed 02/12/16 Document 1-4 Case 7:16-cv-01125 18 of 24 Page Pam 97 of 141 Exhibit 1 it1164 14. c 1 P illi 4.. 4. 4tr 6 4‘ri-P B t3 -1 "S ea voNrsji. u Fa', r. tie •li ii 45.3 N 0.0.49) •.ct0 1 4, CD 40. g: 14. 4.I. I C i1.111 I Mb I i 0 A 0 W dipm.. 111111411 6 i AP. I ..2. 1,, i 6 2 rt.. +I 0 y 1;.M. 1 .nr lb 1:1 i 4. r 4 1:163I 4. a, Al :41 t. E 03 I I I. + 4.4 0 40 lip p. `.4 ..0 4 13 1 tat) r 1111:1. 'Cn,1 ID 04 4'I 4 col, 4 ii, Mil•.0. 0 I a. lap 'lbw t E o 11 %mi. 4 I o-. Ett1111150z(430 •=17.17111l=11.111.1.- (1) 1^^ U. ra Q. •.4 Z.- Filed 02/12/16 Document 1-4 Case 7:16-cv-01125 Page Exhibit 1 19 of 24 98 of 141 Page l. N.:NJ:, 1", f. F l'-'•fc.. 'k,, oe.:' rgt.L.. 4., '444 itt• .A.., d, 3 1'9 F' .t, ..-`"-'2. ''A t,,,. A, 444.*;4 4.,,, A7-4 A --k, =-i- r-, .1t, i.,, lag, Al*"4,4:1_, 1;4rlf;:*t-Arlk-0, t. *k,, 3- 4 Av.:4; T.-:,. ;1.. 4,, ''V„ .:r4. .•7, ..ve. 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It 1.- %4. t v.„., A I.E.,,, -;Ji ve-i, 1.. ^As..,,x- _*.i. 'w i.v n, i. CHLORDE .4 *ALL NATURAL.1 sT 1,wvE3 -FIR. FLAki OR LS A c BOTANI ORGANIC CER11F1ED ti Filed 02/12/16 Document 1-4 Case 7:16-cv-01125 20 of 24 Page Exhibit 1 99 of 141 Page 7....— i IIMMIrliET. 'WA16.. 4P^ fleW-, s i---. .1,. ^-^1,. F ^PAS4474, 4A-.. i--- f--,1 I I CI.; -.14k4.•00.,i%•, :a. :1.. '1•1 3,.„U. i V. •=40,--4.;, .i....-kvv 4, s-, •"•se 4...... F. Z''''' ir, L. y..,,,, ;•4-,t.. 4,,, A.....--)4 3 t--- I. 1. ..-......1 47:1'• ....:4 9.-, '41e**-•,,,I* I. t. **pt. ''..5!.:W .r."''''' "S. V honest CI, rinse aid, F,. LT, (21.1. 4 111111) free & ci, 1 4,-`w• .A.-., -...0,,,o. ;-lant-based cleaning rian-toXic 04 baraKed•• 3'. 7.4,-se., s_P .14,. t"k"r"' advanced ..44*.e. La:4 r....tt,,, C., -.4, 4•;..- V,, .'4.10C >k, i...„,, 1••, :r1.47, '''''''20 Z''''''. .M., .1.. 4 X Lj :-.41, .o^ie...A.., 4 ....k...07 ....„.e. 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I. 7.. .1 i: t Honestly ikvia AP IA FREE of: SLS, synthetic fragrances, glycol, acryhc acid polymers, dyes, phosphates, 1, 4-dioxane, chlorine, DEA, formaldehyde & caustics To Use: Fill the rinse agent reservoir on your dishwasher. Do not overfill. Check levels regularly & refill as needed. '*Number of loads based on average manufacturer's specifications & release amounts INGREDIENTS: PURIFIED WATER, PPG-4 L4URETH MYRETH-5 (PLANT-BASED CLEANSER), UREA (SALT-BASED OXIDIZING.. AGENT), CITRUS LIMON (LEMON) PEEL OIL, PHENOVEMANOL kPH-SENSITIVE PRESERVATIVE), METHYLISOTHIAZOLINONE (PRESERVAME) Case 7:16-cv-01125 Filed 02/12/16 Document 1-4 22 of 24 Page Exhibit 1 Page 101 of 141 ..*7•:-.:14, ..A, 1 Mit. t) 0N „4, %WO 9 I qh honest soothing bottom wash gentle aloe-based cleanser .‘t natural rhypoallergenic ''er!ching ts I 110" 0 iiMhYdi2F4P 7 i Iij N:111/1 Case 7:16-cv-01125 Document 1-4 Filed 02/12/16 Exhibit 1 Page 23 of 24 Page 102 of 141 Bottoms rejoice! Helps keep diaper area clean & refreshed., diaper too! daunting duty, aloe soothes & nurtures delicatE. Witch hazel & botanical extracts gentlyci, Organic Hypoallergenic Nonshartuic pH 3. INGREDIENTS: ALOE BARBADENSIS (ALOE) LEAF JUICE`fa HAZEL) WATER, GLYCERIN, SODIUM LARK GLUCOEN CHAMOMILLA RECUTITA (MATRICARIA) FLOWER Mil EXTRACT*, VANILLA PLANIFOLIA FRUIT EXTRACT, C1TWe CITRUS AURANTIUM DULCIS (ORANGE) PEEL OIL, PANMEelf SODIUM PHYTATE, CAPRYLYL GLYCOL, CAPRYLHYDROXIXO +CERTIFIED ORGANIC INGREDIENT Case 7:16-cv-01125 Document 1-4 Filed 02/12/16 Page Exhibit 1 rti:Joice! T4eshed great 24 of 24 Page 103 of 141 4 10141 for extra Ificate skin --iamo rrik< •>r° 2nt1y cleanse a' Cljtrar 0 3 (01)< V)j 3 LiAVIWATER, HAMAMELIS VIRGINIANA (WITCH •btiZSE CARBOMATE, LAURYL GLUCOSIDEI .16.EliTfi4Ct, CALENDULA OFFIC1NALIS FLOWER V, DINS TANGERINA (TANGERINE) PEEL OIL, ;71ENOLITRIETHYL CITRATE, SODIUM CITRATE,. 0). 8 la J o 3 3 40 in m FT,Isi FT-1 i-Elispr- ANICACID ITea d1 ;13 (Jo (I) changes. 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Case 7:16-cv-01125 Document 1-5 Filed 02/12/16 Exhibitl Page 7 of 25 Page 110 of 141 alco.b°11 ot :FREE Honestly 1146 fluorideI sulfates, sac-charin tificia' ar artificial 'sweetenees., flavors., gtfrabenso giute. tricloss.n &_thies OCONUT 111;:‘:.ift WATER, GLYCERIN 'CLEANSER) SORBITOL 80 ( P 11 11\ 1 ( 1 06ARt;Egi..E,J\IEF1), POL:'?-SORBATE oRGINiAlvA, SOLUBILIZER), HAMANIE, i-ERI IALCOHOLIC WITCH HAZEL) zi N GI 6 ' 1 A. I\ISIS **1,. riR=Ii -t9iAL, (ALOE) LEAF JuICE**GAMELL SNEN'sirQt--E (GINGER) ROOT EXTRACT TRACT: E ' LEAF (GREEN TEA) -TE-1/10S111,. Açjj ci•1011:--u STE\p (PLAI\111), v"1 ME!\101-/HATE (BOTAN1hAL SOOTHER)05* viLANT SWEITENER); FLAVOI.‘r'yRf3t1,,ILATE (LirXjP;iPi.,ER/VED) 5 AMMONIUM GLEN.‘u cio Roo-r EXTRACT); SODItirlYilTRIC %111RviR-IzA,13t, v_E PRESERVATIVE), tliT:ii-, F)t-D PRESERVATIVE) 'I ROTANICP '11-.1-11vCrIAL MINT FLAVOR -1)FRom GEFITIHED orrANIC6-7 1t, L3t 6441 Case 7:16-cv-01125 Exhibit Filed 02/12/16 Document 1-5 Page 1. Page -.....:9, :.:7.„,\.:::-F:.:,-ki'., '. z•, 'K '''...-1,, k, i,,,7, ...-.4.t1:-.:, f4„ 5, '4'.- r....,4-, ci.e.1:0! .K.... :.:'4...;:.0!.?, ;:._c... !I. :.1.51:. -!..:'''-:-'!-5..,i', .2.: 4" '..'5-., 5-. p.-...„...:, i.....-A .'::;k4, '..1:%]1.., 4-, i! 1, .2.:. "r•''...' "7". ...A....0,,,,, ::1. -::t, '-:.'' '-.5 :::;-0, •4: 4.:'-'''.: .4'`:. .M-::•: .::'-::';' '...fr A..., ..._„.ir„, -41p:-.1'0, oor.4 1--, 14..!...':!. 4 4'P, I' 4:i.'c 3..-.0r .?'='.-.4:e4:, ''rk....11.- 2.:, 4iio, i',*65'.,, jo- •A., gi., o-_:...., 'F!'..it'., .1.4, t.P,, f,A.--, ='.:t:'-'.,k., kAy: r :d. r-.7 7- t, t'r r -:v.''.4!;zkpid::.b.V.1, •r: :4, ir-. -4. ..ri.:::-.:•:::41... .:1:?:., --..4144-z'it“'''-'4 '..0-.-4.i-Z .4., :6 w.:„....4:.............4,,, r. ...)....id. P i•-•'..f.', 4f.vir 4.2 -13 44.4 t i• I. f '.4.4 0 R.voi, r ey:Xt ivieg & bisaboloi. ginger, Te' gently soothe gums Aln 1, r.: S",,,:t; '."44-'1'!'---''fr ..414,, 405 .P0, tr.,.,r...., 40.0..:.*V1' t 1 •kfr*,,. of 1..1.1 14.1, ..k 'f •::-..01: -i.•". :r.';':'iff.,,, .-i, e--:..t.:: 1--4*..',4.7.: :A: t!'.:;•.'.•;,,,: i.. :i.-N; Gree 'in ant ri c h r ascuitpport niotxei da aenxttshealth Overall oral Witch hazel Cleanse & k.1, 8 of 25 & freshen Eyi--Lra aromatic a mentil°1 ni int truly refreshing f°1/ taste No fluoride, ar-f1 ficial1 ficia sWeetenPrs, ar-1 dYes flavors, t'7, or Case 7:16-cv-01125 Document 1-5 Filed 02/12/16 Page Exhibit 1 9 of 25 112 of 141 Page ".*---.-4111JSOk. lor lin t7 .'t: 111 (1) 0 V) C (0 (1:3..,. 1....• .1.) it . .1.-49 i- :A ^es% 4 Z4 1 I%,i:.• 0 :l 9 kill 0 irto I C's vir 20 1. 4 1I III I. **1 v, C 0 430I)I, 0 CO P 0 it r„, taw) a 4ffin )11.... 1. .4.., c a- hand k s 76 4.•' 01, s anistizer If o co a) spray, t kills 99.9% of gerniS, & bactena ii, tim• 0 4 E omll. 44 NINE••••• 0, 41) 0 4..0 it) 1-.. :.c A. 4 1111 VC. i 0. I CZ wi..4° th aloe 2,0 fi. oz. (60 rrIL'' Ilk, ii VI I' il^Id• 111^1. 0 U° a (1) >11 :I; Utol 0 U )P/ ^1^1.1. •:.1 A I.<71r,7 L.; i-•• •:%;_'..1.e.”‘ .;.''L0,01''''' x LI Cr) A Case 7:16-cv-01125 Document 1-5 Filed 02/12/16 Page Exhibit 1 10 of 25 Page Plant-based protection t antiseptic & antimicrobial Soothing botanicals preveit‘ redness & chapping Easy to use spray is safe& whole family NO hart twommoommoloweropolool.wf Drug Facts Ingredient iActive Eth Alcohol Uses Helps reduce bactenae Recommended for rgsggySgf Warnings oi_AL:-------1 fr"0 For external up Flammala .i. Ele&O-0 .7.1filt i Ke6Pi: When using this product lt° In case of contact with V_pIer Avoid cooggY____N-0 if Stop use and ask a doctor 4 irr0.-0 sl_ey_21gp and perr-n--------001113:4 r.en._"t:4 Keep out of reach of chilciPOP medical help or contacts immediate]. d of" Directions Spray direc-Ydef61 Lin deo` For childreo 40 supervision Not odd, nt Inactive Ingredies horoughly k A It .14 k 15vv" 11' G5._ iycenn, Aloe Barbaden I_. i a f recoolien, purifiedlr, libidop ;Cm. v 4. sik 10 kV* .t. 94W074it I It I dor 0-, 113 of 141 Case 7:16-cv-01125 Filed 02/12/16 Document 1-5 11 of 25 Page Exhibit 1 Page rotection -p.. t hat is 114 of 141 Toto naturalliv 2,,,, ial rob. Ontifflic. mo'D. ••••2 anicals.prevent dryiny.... -7., -;:r.4.''.7"1.)'r :40 .s F.430. „r1::-.A1,-':fit.p, '--j':, .9.'::::Ur-19', r th6. eiceff-4., 0 (7 II; -cy..-..:.7..-, P. I..% S- r sTi- .c.:11:1-m'I eiti (6iieri) r--. 3, 3,4 i 4.*.Ny6i.sj:Isaa Pn coaq, moor 3tot VIII Purpose AnlizalLc I (ou 1 :lituce bacteria on the skin Ifilp_9.ted 4r... 41 l fi P; : i,Ifi, tproduct co flame out of eyes or Keep eyes, flush thoroughly w.ith r'l 4 d ...3_40 .le irritation and redness hours 0,, A childrn eIf s wallowed, get Poison Control Center act a 'L;q.airectly 1 0n N *41 hands & rub in under 6, use Ilreo rnrnended adult, for infants i p i klations.ri(Aloe) fled Water, Vegetable Leaf Is `‘o 6 f v ChioroPukrat,Iti.ft 101, .4).N4'%ikbadregra, Juice k f 48'. voidipoopiliell Pie ..th, fl rew4,, Aikas 41-11 e Case 7:16-cv-01125 Document 1-5 Filed 02/12/16 Page Exhibit 1 12 of 25 Page protection that is naturally &aMimicrobial Anicals prevent drying, 0 zI mi 741 apping Ism is safe & effective for the -NO harsh chemicals (ever!) 0 CO.GO I S Purpos1; Antise stc co %Ike bacteria on the skin Vofre)eated use awa from fire or product Keep outflarne_.--of eyes° ';'41, *eyes, flush thoroughiy.. win kiil tact will broken skin 'arloctor if I lot Itie40f l'il 'tali 3 co 0 A 1 litt r17, t, n More than 72 and redness hours Children If swallowed, get m ct °a Poison Control C e nter Itad. in i -1: -4 cal ..4 .-0 00 ..1 ro,e 00 Itr ch4rectY on 4, hands & rub in Nruren under 6, use adult li.'CDrnrriended for infants, P. ur1fied Water, li 1 'Ner)sis (Aloe) Leaf Vegetable 0 Juice, Chlon:0 4 111 k* +k‘ of r dw plea5 cioli lit 1 115 of 141 Case 7:16-cv-01125 Document 1-5 Filed 02/12/16 Page Exhibit 1 13 of 25 Page 116 of 141 C a) 4 vC i W 'it -0._::,, 6 ti3 ta -0 trt 1 *114::::-- ki cii. ..c 43) ID 13 41111.. ta.. CO °E tril 4,is, ‘NoNE-si. U Cr >1 I •If.. i., co 4-0 I ft-.".., I...min .a.... 1... 0 0 0a) 0 0 C C 0 IA E L, 1411 6 1 10. Of 4. 4 -1 'PIZ hand 6 sanitizer Il io i 4 01 fAlt I 1' spray i lk. orange with aloe r. .4, kik 0 ft oz (oo we lit!4...,14 1 kit ftral litlat vriAaP 0) .0 C c aft•MIllt ff.. 2 1* fi C 0 3.... kills 99.9% of bacteria N 2 araisept, c. moistvraer: germs & .y i t 0 &I. 0 U >1 U, 4-, v, a) c II.. 0 IL 0 CF) (13 (0 u 1.... MOM in IrD u 411 0 -C 0 C -0 4.-4 M C M E 0 0 (1) a Case 7:16-cv-01125 Document 1-5 Filed 02/12/16 Page Exhibit 1 14 of 25 Page Antiseptic made with 'i‘ Ia prottic.' & antimicrobial plant-based ingredir Soothing botanicals help redtxv:' redness & chapping NO harsh chemicals (eve) 111. 4, 1 Drug Facts Active ingredient Et Alcohol 62% Ti- Uses *Helps reduce bacteria on thew. Recommended for re eated 'Y Warnings r:23, L141ernal use t:1.1 Hamlet:1)—e, kiep away fro° sfALirces_Alanitisplj19_11"" i(seet!4/1, •Irt Case of with When using this product eye.."97.,skir, contact d contact vvittill— 41°P use and ask a doctor if irrtr°1t.t+ .4, q1 ijt; -!---lel_Wjndipprsist for keep out of reach of children' ft:treme.dicdtt leelylp Directions i)14 11421111Y or contact a P65°I/C° Spray directiii, For chddren Not svore r recornmen" Ai0,3 .t.7tive ingredientsWat,,, rit01, 14'"je C°Kerm., Citrus Atgalw-r,,i, „1".11P1Ogoka Fruit Extr3ct.t.' pit, '46r4 Exitact, Charnornida "r th- 4itaittithear 117 of 141 Case 7:16-cv-01125 Document 1-5 Filed 02/12/16 Page Exhibit 1 15 of 25 Page *tic & antimicrobial protection. )hvitiri plant-based ingredients ''"ing botanicals reduce drYing. & 41.4.1fSh chapping help chemicals (ever!) -•%.1WAssossialwAsaidleoViMighg.* taCtS Vedient 4irthi °An t 7t's r educe Th4nded f bacteria on the skin NI; onI seP aW ay from fi re, sp arks• e Do njontore Product Keep out of eYes oth -.1•vrct witti eyes, flush thoroughtY !Lthis ce-„Lri L3ct with broken 41( k--.1, a doctor it irritaon and re st for more than 72 lljur_st ch of children If swalloviv" nter contact a Poiscn ;n Cotrol „.........................„.....0.< Ce.1Z;i ?rrai.Y. 1;"dit-silib.,,, Ilit::).1p, 1, :i.'i! 4 directly on hands and under 6 f;totcnildran te use ruD aduif,. •41* nts f. in for commended a, kt; 1, A n-. 1:0 11,..r, 2n, 1., !Ols water, Aloe Du, c, caiendi,,,,, irk irlted• Barbaveloi, kc,orkrsi,Lura.i. Is.orrge: offic,,,,n„inocs, Recut. Howr AKsie ...::::itia 118 of 141 Case 7:16-cv-01125 Document 1-5 Filed 02/12/16 Page 16 of 25 Exhibit 1 5:4-„Iggammimipr:.• law) '71Earr.7".C.7-Fr" 4 '1' .41 1110±-77-7-"711141410` -manor, im,. Mir__ ...14•Ap„,,, •---ci=•1;-':-..:- i Antiseptic & antimicrobial loro! il r-it• Zo, 6 made with \N°Nt.-71. 'I CI 0 4I iI harsh chemicals --i 0 ..i( rs 4) I 1, 41' 14 if i. sanitizer, 1r spray '1. :`4 1. l' '--..7q1". 1-4 :i• T'"- - r-lariulrb Lai? antiseptic + moisturizer -1 kills 99.9% of 1 germs & bacteria r% lavender 0 a 1 I 1. • 4. 4 Y.i ii ‘e,,:,, 1,, I-ISing thiS product •fteer, v, eYes,,fkinsysti , 'In case of contact with ;-_-_0P________water*Avoid contact with„.iiatioy' IT use and ask a doctor 77r. dn,., a -__PI for nr, ersist ri_ V-1-'910 "ev Out of reach of children' co!i:. 1T:n 1i5;. medical hel ilnrned'iatelyP pit__ uuri ii., e" ..ior ii or conta ct a Pdis09 Spray directiYuddoi:,, For child r ell wide. hhi s, dedfo,0; r ns _.0rvgSiorec Not onlmeril. ."#'.436t, sunf, r-in N i V 7"e ingredients vval, '11 ius e j",Wee ."31YCerin EUagittIS L4 t.;04C2y Hyb I-Ida Oil SaiVia Sclarea 1-ria6,,,it3IV °w.--1n Extract, charnomifla FiecPv- '46*..._=,,, ..m.., 'e.'''.. 11-4.--2,rv..'r•••'•• -'-:--F-: r: 4i's,,,,,,, not stot--1-.. -4w 1. i T ya, flyfrom kueseepoanwlpi:1, 4, 'o with aloe 0 FL. OZ. oll mile Z, .404-mcroxtrer Warnings or v., .1.1.1. it i IN m 1 r I 5, .1. 1"4.. ec .i.,. 4•• (everi) I e Vt, red°"'e& plant-based ingr .%1 'i.. t•--:. Soothing botanicals help redness & chapping. 1 ilj•. ii NO .r. . 1: , , , 1 P",; 1.PT;0 r; i.iS' N0'(% --'''TI70.'r t41!. 1)4 f:j.:Fis,, hand fiI; 11, Au:etsi or.vneiHeelngrpnsdredieedodfentuebaecateon crrep 0 4 4 11111111k0"14- ISNO3ra= s '41'' j *•0" A -'"1,A.' ' 5:4?-411:- '14-4 :-I Case 7:16-cv-01125 Filed 02/12/16 Document 1-5 Page Exhibit 1 17 of 25 Page ..'.7 7 -..41.4941.: 120 of 141 -:"---7V: v.. e L . 1. ' kt "VZ'':, Y. ;1.7. e:' 'V le 0 71 0 •0 I -It og botanicals .1ts8, chapping h chemicals help reduce il 0: 21 ntic & antimicrobial protection with plant-based ingredients AI p drying, ilt, 0 .0, 0:, to (ever!) 0 ec 6 6) 1, d) it Nvedient Purposo 4a1 62% kt.... 'Yim reduce r, Antsaplic; •=--t!-'41 bacteria on the skin 0.' C co 0 4 r• :'5 0 0 C i I: .8. away from and fire, sparks, 4iIthis tiot---..Li./-____j___tt Do store above 1011L._-49:11.'.H 1,, A b !li. hlUse 11, cir .ko, 1 or 1 r.°Uliet o) (13 .K eep out of eyes,:,, with eyes flush thoroughly wg" brorken skin C tor ii i irritation anu--3 rednesS 14 N! k' more than 72 hours 1.... r.,s. 'i -C Citildren. if swallowed get ".5 U ta ct a poison Control Center 4 0 c L.; r 4a;(1' 4c1rttactvvith 44014, -•:N.'r. -'kl f a_ j. 06kvnlra7dirWrInb in hilddirectry Ten Not --l'ecorn under 6 use adult ts. rnlp d ed for:in f.a,r2,,, v\lafer7kloe ie-rbedensis Leaf b1 Lavan_du-La -mit; . t.:, , palasrlItioarilre Gio'4.; il ceFila OuilOil, - e. -.t-i i, 414 r A 4 q 0 E to Q. 7PUJS 3t!1C-?, :-.vie-n,.1-. d-lul.7 a.z.tzerur:1 :. --------'Ar..:-..r:,. ..L.., .-...f-:. ..4i =7; i,. ---P-:.•-i:-.::::---...:- 0 i Case 7:16-cv-01125 Filed 02/12/16 Document 1-5 18 of 25 Page Exhibit 1 Page 121 of 141 wow° ki 11 4.P 0 3 •f•: 9 Nik 16 I -1FP t. e lb lc.- 'esi3 Nov :11)i Ill Wm, i ii. F .1 0 antiseptic 4. V Ilk Ili 1" 1 1 iv gel. bacterta. orange with cdee II FL OZ. (740 Moe t i moisturizer kUts 99.9% of germs & ill 111 ii iri i• *1 1:tri‘li hand. sanitizer :i_1!4.0..::. ipp r 4. .74. o 12,6 al MI 0 kill 0 ilia, ROI A 40, 11:r lsip'.i. Vrr 011% ilif.AtIP 11111111111tipoi410.. :. -44-,V. r. ..1.111r Case 7:16-cv-01125 Document 1-5 Filed 02/12/16 Page Exhibit 1 19 of 25 Page 122 of 141 Drug Facts (continued) Inactive ingredients Water, Glycerin, Hydroxypropyi Guar, Citrus Aurantium Dulcis (Orange) Oil, Vanilla Planifolia Fruit Extract, Aloe Barbadensis Leaf Juice, Calendula Off icings Rower Extract, Chamomilis Recutita Rower Extract Triethyl Citrate, Citric Acid ^•^••^.....0=M^mlno^sm.. 1 m :1 *Antiseptic & antimicrobial protection made, with Plant-based ingredients *Soothing botaniJ cals help reduce drying), redn J 0._ No 0 ess & chapping harsh chemicals (ever!) Honestly Free Guarantee Made without: triclosan, benzalkoniurr. synthetic fragrances', formaldehyde carriers, Pert or Most Common allergens g,,I_Y, CZ:iinp:rabens, Goodness ckHones,Purchase helps t to Your ducat° 0 _irical5t fund health e. lir'd gives products free of harsh Crw C1-.100 and childcare centers. ist D15 t-.k15r1. Sold 1% 't4 r7 "--Xclk-IFivr2ly HC. er°cYclei by „is 115 r,, a irria/545 r1C1 03:4-uncts. Not tested animal by-ProLi made in the with US ''44- usA nted 4.irnP0 4, ai> rra ref iv Case 7:16-cv-01125 Document 1-5 Filed 02/12/16 Page Exhibit 1 20 of 25 Page 123 of 141 Dmig Facts Active ingredient lEthyl Alcohol 62% Uses Helps reduce /Me Antiseptic bacteria on the skin *Recommended for re eated use Warnings Forexternai use on! flammable. Keep away from fire, sparks! and tiltes 0f not store above 10-0°Lh IJ9iqn.Do 7en using this product Keep out of eyes 1..in case of contactlAtith eyes, flush thoroughlYmi 'ger* broken doctor if irritation and reanup ersist for more than 72 of reach of children. If heiP or Contact a Poison Controt i Ce er devPe line and ask a rnedi i c ot i t irrti swalloweria.r Oir ethately. arldg et hands Moro allow t_ww wRh use „u dry without uuuk wiping For cfuldrel,ilu, , r infano,, supervision Not recommendea 41173‘, onest.corn -862-881- tcqrt1,014'7 to hear 8 111111011/11116 7 Case 7:16-cv-01125 Document 1-5 Filed 02/12/16 Page Exhibit 1 21 of 25 Page 'a. 1..- Icti .4.-- ti..: C-3 L. "C CD Crt7 CD Cm) CM la) 1). 2 .2 (1, cp 4-• two fr=mi tot a) 01 .cia get am UN. MI5 1 1 e lc 2 r v3 4— LI ftli CD 03 r, co w 15 LI en 0 oi icg i1165tg .ci, c. cc, Lli —E1— 63 4M co, 2 ono lit, 2 cu C-1 75 IP Sbar "MP IL) gi4.3 , ertLE:.. c o1 aT7- ct co -1=1 itIL, g cI 124 of 141 Case 7:16-cv-01125 Document 1-5 Filed 02/12/16 Page Exhibit 1 22 of 25 Page 125 of 141 NO N Ersi, -Z` 11-- 6 .4 %re Pill 0 -1 ‘tS3NO‘A hand sanitizer afir:svot2c a gei marsturizer Ms 99, 9% of germs & bacteria rare ic viral-F:1n 4°14 111' (3:46:1 ?A-.4/rAll. 1. I or ri mae 1 IF Case 7:16-cv-01125 Document 1-5 Filed 02/12/16 Page Exhibit 1 23 of 25 126 of 141 Page Drug Forts Active ingredient PutposeC•15 Ethyl Alcohol 62%____,.. Uses Helps reduce bacteria on the skin Recommended for repeated la. .._Anbsehlx 2 TG oit.Y. 1 c use use Fiammakle, keei only away ftcim fire When using this product a Keep c c %Me out of Ms* 14 Of medIcar 110 isk a doctor if irrrtation and redness or contact a la. )ik totdirr-•_, I. -P- o Aci z 4, c., „ur 0 c o 4.• 0 z z 2, u lie A a .„.10 cc ti. z Oranoichirr:Aufarttolialurne)asrinima Mav:-...2 1:13lue Green Extract 1 ifc, co >0 im 76 11.; la ..r. c Mactive ingredients Purified Water,,, HYdronetvIcellulose, GNrcenn„ Aloe Barbadens-., 1 I li Akoil Leaf Juice, Tocoptie rot Acetate Mar* E. Z. Prals..-{G iti Oil, Orange, Citrus Sinew iSliver Algael .6.1 1 lil Poison Control Center Not recommended CL1 .14 c! g 6 adutt superwsion d 13 07:ir rinvedtately.. Oireefi01111 Wet hands thoroughly with ;el aft allow to cint without wiping For children oder 5 use a t Slop d_Aric±pysist for more than 72 hours Keep out of reach of children. if swallowed get and GI io a cli C 40 In case of contact wth eyes, flush thoroughly Wit: Viger s Avoid contact with_broken skin use 2 E g ti g Warnings FOr external +01 14 cri Case 7:16-cv-01125 Document 1-5 Filed 02/12/16 Exhibit 1 Page 24 of 25 Page 127 of 141 .._.te iiiiii....., i., 6 tsi, 0 Iva 9 .ril, N, N C, (3) it, honest Itill.OVer el3neentrate 4- 12C' civanced stain,,. treatment, I 444 ftl L "i french.av 4 11. oz. 01811 Ci e 7' Cii 6 6 woo isti .L.1 s, 01 0 -4.4 Ow to ‘olv m el ii tou- 0 ti) 40.0. L- r tot Jaiii:041-, eg a) ‘11.) „air, .0. iit I w 1:0), CD ov4 (p >t LA4 I: _92 c,47 Alipppni :40'4" ap, C dt, 1, 411000 goo* p44... '10% e rt Ui :141..0 o %tain. t it) I; i .(!11. tolA 44:: ttii: 1)0, yo° $11 NO N C., iv C 0 27, 1111. WV" af 544 op. moms 40 Q Ci >1 AZir *woo,, 0, 00.1100. 111-'477, iv eita 3 -.444p 4.0# a a 0 ice 0101.."" 4 Case 7:16-cv-01125 Document 1-5 Filed 02/12/16 Exhibit 1 Page 25 of 25 Page lt.r14EOIENTS: ALCOHOL LiuriIn1:0 Nlt.AWE 128 of 141 PURIFIED wATER• DENAT. (FERMENTE2 SODIUm CORN SUGARS)4 MINERAL CLEANSING 4541Lrin' wItnwitinYiNt11111YRisTyL GLiLICOsilZ i"'"''K-13ASED i ticiDNATE CLEANSER)t (Pudic-BASED 5°D,rial°1" PHOFICPX(ETHANOL (1 1m4 7;it nTEI411E'lEMiPRESERVATIVE). Niii7, 1-AVAL110 OiL (N.O.R CE8119a kllisittui iALSJI A "ICTIFOLI L_- LAVEND•R ESSE N11AL 1 YEN-11 -Inlir'iMINAZOUNONE (PRESERV4T511) ch.k._. I Case 7:16-cv-01125 Filed 02/12/16 Document 1-6 Page Exhibit 1 1 of 13 Page V.L.,:.4.4,,, L. ....1, L' r gli jr..`.r.- rl.,.,: ''Y 1•, e: 2 4:, V l', 4;41.,N=r7,4..v., 7 :i. rj...., ^--r:e' ...4,1s: 7r:r,,-.`ii,—...m..`-.1';1...., ;'-. 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Is i 129 of 141 Case 7:16-cv-01125 Document 1-6 Filed 02/12/16 Exhibit 1 Page 2 of 13 Page 130 of 141 INGREDIENTS: WATER, ETHYL ALCOHOL (FERMENTED FROM CORN SUGAR), CAPHYLYUMYRISTYL GLUCOSIDE (PLANT-BASED CLEANSERPOTASSIUM SOBBATE (PLANT-BASED PRESERVA1M), ACETIC ACID (NATURAL BUFFERING AGENT), GLUCONIC ACID (PLM-BASED BUFFERING AGENT), CITRUS GRANDIS (N.O.P. CERTIFIED ORGANIC GRAPEFRUIT) OIL UMONENE (ORAIii.GE) 01, ROSMARINUS OFFICINAL] S (ROSEMARY LEAFF OIL Case 7:16-cv-01125 Filed 02/12/16 Document 1-6 Page Exhibit 1 ..Y• II I I ._;7.7 I '7I. •I•• g.re..- -.4, 1 LI ....:r 1. I.' 1 7•••, 1......:'.. •...i.-..... .7 'I .:"It-:••••••t 7 ...i.„7....71-.....- 21.•„: +L.._ •r... 131 of 141 Page ...•7•17-"".".'.......n-n-71.-•1....-. n 3 of 13 a' 7..!k,...„1.1. '54 t. .....L -...._i. --rj-ji.E%:'‘ "-L.-•..: .'-''I I, 29, ri", '..r.,:r.n.• .4, 1., r -........y.r 1;_J5.., 1, ..7.eln, ...;_..-r.):.'.4), h.: .14.4 ..L. t,,t_I 7.'5-,: -..-:.7....„.....•, ..7..i 0 ..1 4. J. 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Case 7:16-cv-01125 Filed 02/12/16 Document 1-6 Exhibit 1 Page 4 of 13 Page ..71,5P.11..-o•, tbuct'1.give '.ri. -to Y Coalitr:gtil Y0.111'.1,•':.i Program i(No 1c) tfr o honest® bathroorn cleaner e9ncentrate cub + tk + vkier sh°- 3t 1 uloctegra, hafanced eLLe Ct Mt 1 it azcyp .(118ifii_le tuS kL 0? I w cr' 132 of 141 Case 7:16-cv-01125 Exhibit 1 Document 1-6 Filed 02/12/16 Page 5 of 13 Page 133 of 141 INGREDIENTS: 'i.':ATER1 ETHYL ALCOHOL (FERMENTED PROM CORN SUGAVCAPROU MA =SIDE (MU-BASED CI.EAN pIUM GWCONATE (PLANT-BASED WARR SOFTENER SODIUM CITRAM (PLMT--8ASEP WATER-SOFTENER POTASSIUM SORSA PLANT-BASED PRESERVATIVR '4•ICID (PM-BASED PH REGULATOR), Aa brr4iBillaNSIS OLOE) LEAF JUICE, EUCklfrail MENT1.1": lapBULUS (EUCALYPRIS) LEP& OL (\MLD mitq LEAF OIL MEbtELICk FdERNIFOLLA (TEA ME) LEAF OIL Case 7:16-cv-01125 Document 1-6 Filed 02/12/16 Page Exhibit 1 6 of 13 Page 134 of 141 +6 7- 1 !:-1.." CD /Er.:, Co temat ir, .P111.j*4 V./7 7 t CA) (Jr) C (1) E itaio:3Nb"Dc Ulp 0 '2 ihrt4c: 175 •„k*.c: 0 E u tic 211 C rol E E 4"F. w 7.00 col co ti5 444 0 x ttgo j'as Lw* a) (1) icy g, 0 2 iss*J. (2) o Etani'Doar: L54i.14161-• Case 7:16-cv-01125 Filed 02/12/16 Document 1-6 Exhibit 1 Page 7 of 13 Page WV tat N NO ThNituTt co cinrrntro c honest glass +windin cleaner QLOS1 cleaner .ji• Lr:IcIAL I Dfree ..1 .1 & clear :if i r 11. ln• a. a. 1. JO ir r I 6 V %I II 135 of 141 Case 7:16-cv-01125 Document 1-6 Filed 02/12/16 Exhibit 1 Page 8 of 13 Page 136 of 141 .H-71-. jiv- '4v ;;I:_kik r klOrig lei I e _41_ 1163001iti i 11...111461Cr. AilkIlig, -71iliaidiv.i i'( litioYrii c..,, 7 N 1.14....: OY'. I.. housewarming gift set oil-- I", -e ki, muhi-surfate ilea.ner dish 5onp 1, 1) D ft 'Pi.., li i; r i I k 1 1: -.7FAil:1 7.:-) -Ind -w-r" t 0 angey7- 7-- jiiill 44.-----1. i..t.6 j ''N. 1. 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Plgqii-,, 72 W N '71' 3 0. i X i 41 1 1 1 1 1 1 1 1 1 1 7 4 0 70 j- iLl pots II e 7 1 I / 11111'. i ifol )14( LifeA Case 7:16-cv-01125 Filed 02/12/16 Document 1-6 Page Exhibit 1 12 of 13 Page -A 7.. ':'.5 c 1 O3,. 4 ..r, c --....E:: C F_ c...:.:,.. ifilriiiff:a 110252 E 0, 01 2 “41,. glir".t.'-' L ^12',7 t, _8 d^ ..;.2- c.k;, ii, 'Arl.E.:., t', g x j rtl--,..1:,:t ...6 c 140 of 141 e.7 n a t 2 5-.' k c• C at I; 0. P'v'E•, •i2-, .•fr SP130 43, 4. 9s l^':.1?-: z I c c m c "I E.., cit 2.72- ii o a r. c i• ...21 a L'', 0 E., 2 c, NJ 7., 'Z. t, 8 v- 0, 2• + 2 o ..11 7 & .5 c Fi 3 4u :i:= o 7 e.,s. 13.1-4, 11, 1 U "R "^4;!, "a•tr^It F4.-ir7, c i t Li ..y.-..52 2-- ';'-5 •-g= -.J:•-• F10, .i;.,,,, 2 •-c E'qo .-5, 11., IF i till I -1"42" -i glZn.2' -.7‘ t'.' 0. ct „a• 2 2 22...u. .0 -ili tv c,, ..5 2 a rts t E 0 t Pi E c'f^ -c 92 L--. ...al-', ?t -1:5, A, i la I I. i o 'a f r U113 clO 7. E, a. 0 A L' zP t q- -0 c .g t 'Z'.. t t X gr-'1 101e'r, 0 tii I gc.i-oir6 Ti,, 2‘.c m Li t 1.-.5.54'. Z7,3 4 L '4 a:',-1 & 4J g: 7., 'k tiI x VP c ..5 „rili• f• .t Ai c u 6s2 co '1•743_- L E o -0 i', 5..,. •ei-a2 -5 Plql -34:-= t.' l!zi'''. 7, L 1 .r.,. : .5' 13.1 .1!. 0 :t.': ill 162Ri Al t it. f., I i, iil E t F7-5,5, g,, 3; •L i '7! q 1.P: :.-c, iffpc-1 1 z If iq Case 7:16-cv-01125 Document 1-6 Filed 02/12/16 Exhibit 1 Page 13 of 13 Page E Li-) o r -c CNI t 92 t ra u F fo E 72o a) if) z) a) tn o_ LC) E Ta ID 0 (0 c 4— O o -5 4-..i to E i:1) C (1); (l) 06 _C X (3) E 40 I i To _z IP (13 E C CD 4.. C 0 f..2 E _E a) Ul. O cn c E 013 e qr— (1,1 c 0 E 013 =E. -111 ci crj C‘.7 (1) (1) Ilk it 141 of 141 Case 7:16-cv-01125 Document 1-7 Filed 02/12/16 Page 1 of 5 What is Phenoxyethanol? - Ingredients - Honestly... The Honest Company Blog 9/22/15, 12:56 PM (HTTPS://WWW.HONEST.COM) SHOP HONEST.COM (HTTPS://WWW.HONEST.COM) FREE TRIAL (HTTPS://WWW.HONEST.COM/ACCOUNT/SELECT-BUNDLE) ABOUT US (HTTPS://BLOG.HONEST.COM/ABOUT-US) SOCIAL GOODNESS (HTTPS://WWW.HONEST.COM/SOCIAL-GOODNESS) LIVING (/CATEGORY/LIVING) WELLNESS (/CATEGORY/WELLNESS) For personal service, call 1.888.862.8818 FOOD (/CATEGORY/FOOD) DESIGN + STYLE (/CATEGORY/DESIGN-STYLE) INSIDE HONEST (/CATEGORY/INSIDE-HONEST) APR 24 15 (https://blog.honest.com/what-is-phenoxyethanol/#disqus_thread) WELLNESS () WHAT IS PHENOXYETHANOL? (https://blog.honest.com/wp-content/uploads/2013/04/phenoxyethanol-definition1.png) This is part of our ongoing series helping consumers better understand chemicals, chemistry, and product formulations. We translate the science, bust the myths, and give you an honest assessment, so you can make informed choices for your family! Ingredient Ingredient: Phenoxyethanol What it is is: Phenoxyethanol can be found naturally in green tea, but the commercial ingredient is synthetically produced in a laboratory creating what’s termed a “nature identical” chemical. Specifically, it’s created by treating phenol with ethylene oxide in an alkaline medium which all reacts to form a pH-balanced ingredient. What it does does: Fights bacteria. Most personal care products are made with a lot of water and a variety of nutrients (consider all of the natural oils and botanicals in Honest products!) which makes an incredibly hospitable breeding ground for microorganisms. What’s worse – the product might smell and look just fine, but be swarming with bacteria or fungi that are dangerous to your health. Effective preservatives are vital for ensuring safety! Why we use it it: We use phenoxyethanol in a very low concentration as a preservative in 5 of our products (Stain Remover, Multi-Surface Spray, Dish Soap, Hand Soap & Laundry Detergent) because the most accessible alternatives for these types of formulas include parabens and formaldehyde-releasing preservatives. Both are classes https://blog.honest.com/what-is-phenoxyethanol/ Page 1 of 5 Case 7:16-cv-01125 Document 1-7 Filed 02/12/16 Page 2 of 5 What is Phenoxyethanol? - Ingredients - Honestly... The Honest Company Blog of chemicals with demonstrable evidence of potential health risks, whereas phenoxyethanol is very safe at low levels. It’s been tested on the skin and eyes and it is non-irritating and non-sensitizing at levels of 2.2% or lower while being effective at only 1% concentrations. The European Union and Japan both approve its use up to that 1% level and our formulas fall well below the recommendation at 0.5% or less (depending on the specific product). Even better, phenoxyethanol doesn’t react with other ingredients, air, or light. This kind of stability makes it an especially effective preservative. 9/22/15, 12:56 PM Search Honestly ... FOLLOW US (http://www.facebook.com/TheHonestCompany) (http://www.twitter.com/honest) (http://instagram.com/honest) (http://www.pinterest.com/Honest SUBSCRIBE TO OUR BLOG Subscribe Enter your email What’s more, it’s included in the Handbook of Green Chemicals (http://books.google.com/books? id=pKrBNbkE2c0C&pg=PR7&lpg=PR7&dq=handbook+of+green+chemicals&source=bl&ots=4DmRHxRpdI&sig=DlC8k5cC6DmxeapAx9q2mzbPwlg&hl=en&s and is also Whole Foods Premium Body Care Get a FREE Trial (http://www.wholefoodsmarket.com/department/article/premium-body-care-standards) of Honest Products approved. And, their standards, developed by a team of scientists over the course of years, are some of the strictest available. If these two credible sources give it a thumbsFirst Name up, we do, too. Why we’re featuring it today today: We regularly hear from customers concerned about this ingredient because there’s quite a bit of online controversy about its safety. You’ll find it being mentioned as everything from a developmental and reproductive toxicant to being linked to cancer. Fundamentally, it’s poorly interpreted science. Here’s the real deal deal: Most of the studies that have found significant negative health impacts are based on full-strength or high-dose exposures. In real life usage, exposures are quite small. That’s why it’s approved at levels up to 1%. It’s all about the final formulation. Last Name Email Password Get Started TERMS OF SERVICE (HTTPS://WWW.HONEST.COM/TERMS) Think of it like a cupcake recipe. You wouldn’t want to eat a mouthful of salt, or raw egg, or flour, or probably any other ingredient that goes into a cupcake. (Not only would it taste disgusting, eating a bunch of salt or raw eggs could make you sick!) But mixed in just the right amounts, baked just the right way, a cupcake is divine. That’s the magic of chemistry! Product formulations work the same way. We’d like to point out a study that helped inform our decision to use it – a study conducted on pre-term newborn babies (http://www.unboundmedicine.com/evidence/ub/citation/12183146/Use_of_2_2_phenoxyethanol_and_0_1_octenidine_as_antiseptic_in_premature_newbo a phenoxyethanol-based antiseptic as the preferred, gentle formula that’s quickly metabolized by even a premature baby’s system. Now, we’re not trying to write-off our customers concerns about this ingredient – honestly, it’s not perfect, but there are not many preservatives that are. Even alcohol can be harsh and has it’s limitations. Given all this, we recognize that phenoxyethanol isn’t perfect, and we are actually already trying to find a replacement. It’s the spirit of the company and our commitment to you, to always try to do better! ABOUT US (http://blog.honest.com/about-us/) (HTTP://BLOG.HONEST.COM/ABOUTUS/) We certainly stand behind the safety of our products, but we know there’s always room for improvement and we take all of our customers’ feedback and concerns to heart. Have any other questions or concerns about phenoxyethanol? We’re happy to hear them and help you better understand this ingredient! Learn more: International Journal of Toxicology Final Report on the Safety Assessment of Phenoxyethanol (http://ijt.sagepub.com/content/9/2/259.abstract) SOCIAL GOODNESS https://blog.honest.com/what-is-phenoxyethanol/ Page 2 of 5 Case 7:16-cv-01125 Document 1-7 Filed 02/12/16 Page 3 of 5 What is Phenoxyethanol? - Ingredients - Honestly... The Honest Company Blog CIR Safety Review: (http://www.cosmeticsinfo.org/ingredient_more_details.php? ingredient_id=516) The CIR Expert Panel reviewed safety data on Phenoxyethanol and noted that it was practically nontoxic via oral and dermal administration. 9/22/15, 12:56 PM SOCIAL GOODNESS (HTTPS://WWW.HONEST.COM/ABOUT(https://www.honest.com/about-us/givingUS/GIVING-BACK) back) (http://www.facebook.com/sharer.php? (http://twitter.com/share? (https://plus.google.com/share? u=https://blog.honest.com/whaturl=https://blog.honest.com/whaturl=https://blog.honest.com/whatisisisphenoxyethanol/) phenoxyethanol/&text=What+is+Phenoxyethanol%3F+) phenoxyethanol/) 15 Comments 1 ! Honestly... ⤤ Share ♥ Recommend 3 Login Sort by Newest Join the discussion… anohkos • 6 days ago so you're basically saying having poison in our bodies is ok if it does not ecxeed 1% of any given product we use? Your articles are misleading and dangerous, please do the appropriate HONEST research! △ ▽ • Reply • Share › Angela Henderson • 18 days ago http://www.fda.gov/NewsEvents/... △ ▽ • Reply • Share › Christina • 25 days ago I like that you are trying to educate people about ingredients. I am not currently using any of your products but found your blog while doing research on phenoxyethanol and other possible allergens. I have been experiencing strange allergic reactions to something in the products that I am using. Out of the eight products sitting here on my desk that I am using everyday...5 of them contain phenoxyethanol. These are on my skin and in my hair everyday. 3 of them are from the same company and I purchased them thinking that they were more natural, organic, non-gmo and made with plant based ingredients therefore more healthy. Individually it would seem they are...but I am beginning to see that my exposure is much greater than I could have imagined. Wishing you all the best. △ ▽ 1. (https://blog.honest.com/a-message-from-thefounders/) A Message from the Founders (https://blog.honest.com/a-message-from-thefounders/) 2. (https://blog.honest.com/sodium-lauroylsarcosinate/) What is Sodium Lauroyl Sarcosinate? (https://blog.honest.com/sodiumlauroyl-sarcosinate/) 3. (https://blog.honest.com/breastfeeding-basicsis-your-baby-getting-enough-breastmilk/) Breastfeeding Basics: Is Your Baby Getting Enough Breastmilk? (https://blog.honest.com/breastfeeding-basicsis-your-baby-getting-enough-breastmilk/) 4. What is Phenoxyethanol? 5. (https://blog.honest.com/jessica-albas-partymakeup-tips/) Jessica Alba’s Party Makeup Tips (https://blog.honest.com/jessica-albasparty-makeup-tips/) • Reply • Share › Erika Summers • a month ago The issue is, many products contain it so it's not such a low does anymore. Just like 1 cupcake isn't so bad but a dozen is! △ ▽ • Reply • Share › none a month ago • TOP 5 POSTS CONTACT US (HTTPS://BLOG.HONEST.COM/CONTACTUS) - 1.888.862.8818 (TEL:+18888628818) It is not found in green tea. This is a lie. It is a completely synthetic chemical. The Honest Co is not honest at all! I will not be purchasing your products. 1△ ▽ • Reply • Share › Summr > none • 12 days ago Wow. I'd like to suggest you do a little research (and investigate your sources) before making ignorant statements. Though I do concede it is becoming increasingly difficult to find truth and reputable info these days. Can't even trust the word "organic" anymore. However, phenoxyethanol is in fact found, naturally, in green tea. This company makes no claim they use plant based phenoxyethanol. That is made clear in the article. I for one appreciate there candor. And no, I do not have any ties to this company nor have I ever purchased anything from them. Happened upon the article quite by accident, never been here before. △ ▽ Ahmed • • Reply • Share › 3 months ago hi, i purchased enlargement cream which ingredient are Phenoxyethanol, water, https://blog.honest.com/what-is-phenoxyethanol/ Page 3 of 5 Case 7:16-cv-01125 Document 1-7 Filed 02/12/16 Page 4 of 5 What is Phenoxyethanol? - Ingredients - Honestly... The Honest Company Blog 9/22/15, 12:56 PM hi, i purchased enlargement cream which ingredient are Phenoxyethanol, water, glycol stearate SE, isopropyl myristate, fenugreek oil, allantoin vitamine A, gragrance, i want to know can i use it . thx • Reply • Share › △ ▽ Johan A. 10 months ago • @pk The EPA abstract does not mention Phenoxyethanol, only other glycol ethers, and there is also a question of dose levels. Phenoxyethanol is GRAS in the whole world at levels below 1%. 1△ pk • ▽ • Reply • Share › a year ago "The EPA (Environmental Protection Agency) data sheets show chromosomal changes and genetic mutation effects in testing as well as testicular atrophy and interference with reproductivity in mice." says Wikipedia. http://en.wikipedia.org/wiki/P... 2△ ▽ • Reply • Share › SUPRA luca > pk • a month ago The whole sentence is: "The EPA (Environmental Protection Agency) data sheets show chromosomal changes and genetic mutation effects in testing as well as testicular atrophy and interference with reproductivity in mice for other glycol ethers, although phenoxyethanol is not mentioned in the abstract." △ ▽ • Reply • Share › Care > pk • 5 months ago "or other Glycol Ethers, although Phenoxyethanol is not mentioned in the abstract.[11]" This is the rest of that sentence. There is no period after the word 'mice." This statement was not in reference to Phenoxyethanol. 1△ Nick Bro ▽ • Reply • Share › a year ago • Tagged △ ▽ • Reply • Share › mominala • 2 years ago the referenced Final Report on the Safety Assessment of Phenoxyethanol is dated 1990. could there be newer references we can review? 3△ RE • ▽ • Reply • Share › 2 years ago Can you use this product on HE machines? △ ▽ VK • • Reply • Share › 2 years ago Nice honest article (a couple of instances of it's being confused with its- just thought I'd let you know in a friendly way!) △ ▽ ✉ Subscribe • Reply • Share › d Add Disqus to your site ) Privacy YOU MAY ALSO LIKE https://blog.honest.com/what-is-phenoxyethanol/ Page 4 of 5 Case 7:16-cv-01125 Document 1-7 Filed 02/12/16 Page 5 of 5 What is Phenoxyethanol? - Ingredients - Honestly... 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Certified 0 cam:Raton V. L corky tHea.. ithy rinttpuncric.t. 1111111111. rc, oetalls & ingreoiefns Citrus 266. Rosemary 07.1769 mL) INGREDIENTS: Water, 9 of 20 9 of 41 FREE TMAL 6 Page Ethyl Alcohol Potassium Sarbate (Fermented Prom Corn Sugar), Caprylyl/Myristyl Glucoside (Plant-Based Cleanser), plant-Based Preservative), Acetic Acid (Natural Buffering Agent), Gluconic Acid (PlantBased Buffering Agent), Citrus Grandls (ROA Certified Organic Grapefruit) DII, Llmonene !Orange) Oil, Rosmarinus Officinalis Nosemary Leaf) 011 Case 7:16-cv-01125 Filed 02/12/16 Document 1-9 Exhibit 4 ci r edia aoi NG ^.ERSONAL CARE CLF_ANMG VITAMINS & MCKIE GEAR &MORE GIFTS Cleaning fruit + safely effectively & veggie wash clean youfV.ts & vegetables IIVIP $6 95 Ua laity° 1 Co IINI. 41214111611 ..i.illi II... wwelo re', 1111 i Buy Now OR 1. i- SAVE UP TO 35% -NW 4 WHEN YOU 9 SHARE: C. PRODUCTS pesticd,21,, Easily vvax, formula that leaves fruits and and more wilh vegetables truly clean! Ban i';Urur OF ONLY ..YOUR CHOICE 81 P, Eurring appefit monthly, cancel anytime! about Naturally cut through chemical residues and wax ta leave fruits and vegetables truly clean! safely and effectively rentases unwanted: pesticide and chemical residues waxes, dirt, handling oils, and surface contaminants (found an both conventional and organically grown Plant-based formula produce) No taste or odor left behind Significantly more effective than cleaning with water alone' browning and helps food last up to 20046 longer' Inhibits Non-Toxic for you and your Plant-Eased Based on Safe family Effective independent lab tests. Results based eh Honesty Free W Guarantee an specific Honest to microbial made without: ammonia, SLVSLES. diouaric. cHorir,J bleach-L.E, lcdr its] Goodness testing. synthetic fragrances, dyes, phosphates, 1.4- per.rolcum trunc, d rldarEors. puchOEC hepE 'Lnc: rculrli eciucation End vd.cs prcoicts or ouus•.:rs icc or scr ools and cluldcare Certified V 11121[y ipusito sienna MIMS details & 8.0 II. ingredients oz. Patent 10 of 20 10 of 41 9 WOO Page pending INGREDIENTS: Purified Water, Citric Acid (Sugar-Based), Sodium Citrate (Citrus-Based), Sea Salt, Vegetable Glycerin (Vegetable 011-Based), Decyl Glucosicle (Corn-Based), Calcium Ascorbate (Natural Antioxidant) Case 7:16-cv-01125 Filed 02/12/16 Document 1-9 Exhibit 4 Page 11 of 20 11 of 41 blog •Z• 1- ao Ilikyi) oh% t., ERING ODINO PERSONAL CARE CLEANNG VITAMINS & POSE GEAR A. MORE GrFTS Cleaning glass + window cleaner natural & streak-free s5 95 Quantity(, iAlrA:', _•..'7 1 '-f Sloe; 6, 4••^ Select Size:, D. IP "1111 Buy Now OR 9 t SHARE SAVE UP TO 35% WHEN YOU Warning: the .3-031-4:: arid shine through dirt, grease. delightfully streak-free shlne. glass ard window cleaner cuts whlle leaving a Now available rriais cause exucrne r as a 4 oz. just concentrate appincss! Clair and grille Bundle & Save 5 zouDRucc-THosicoEF add water! sON3L5Y.95 PERooLta1-.1 !law/ring monthly. cal-Liol nrytrnol about Powerful Only 4 plant-based formula natural leaves all types of glass gleaming and crystal clear like grease, grit, dirt, dust, finger-pr[rits, and Ingredients cut through all kinds of grime nose-prints Repels dust and won't leave behind haze, streaks, Honestly squeaky clean No harsh chemIcaLs (ever!) Non-Toxic for you and your famlly Safe Effective pH Balanced .0, Honestly Free made wlthout: Guarantee Honest tO N-..1 or risky residues 2-Butoxyethanol, ammonia, SLS, phosphates, hexoxyethanol, phthalates. fragrances. propylene glycol Your our Goodness ckar:ie I risilius ma aomethyl etheh dyes.1.4-dioxane. balth) educutien ir2c000ls and childcare p•u...•ti oloihucts Crc ot centers. Certifiell 0 1 Gorwmallan Free and Clear 26 11. oz. (see Honestly (769 mL) Free 4111./rinrik acidly I tChi'Healthy ld 1P111. j ^xcli r• LA• HUM 1 MINUS Guarantee) INGREDIENTS: Water, Alcohol Denat. (Corn-Derived Solvent), CaprylyMyrlstyl Glucoside (Piant-Based Surfactant), Acetic Acid (Plant-Based Vlnegar) Case 7:16-cv-01125 Filed 02/12/16 Document 1-9 12 of 20 Page Exhibit 4 12 of 41 r111 4z- y,..ONE-s„. r C' 0 lib a GTftwriiL 3 --t Z 44.3 N cfsk,, I: UNC•L E E :i 1ERIN.e2 =EEC11!'+G PERSONAL CARE CLEANKM ING VITANS a MORE IIIIM 4..a.iwiek ROOT ihK NIORI§,,, Tfr. A •41, GEAR & MORE GIFTS BEST DEAL! g -4_1:1!.:.eic set 4 L. )1( 4:. a I .•1 1 Ilit tVa.hhai r.= r -Z1 r'.... i 1);::e.:. 4 ..Q.•;..: ..e i. r 1----aii I., ADO TO UkRT mar. 0. & chame citifies)" method 1,cheasele. 49- ;1.004 ;11 Viotrd. bdeir-i+vil- il wp P17 r......:.......-.:-.'.:-... IL Select Diapers & a Monthly Bundle Below Wipes Glve premium .tr Irrmat diapers eep-friendly & super absorbent diapers and all honestly cute designs each month. wipes. Mix & match Delivered monthly natural rai Nik 41^1, i, c 1 3 6 12 month months months monMs ----.57-;, 1-: EIEST MALI Choose from 17: rcleaning Olit• air ..i. ilne of natural. personal care & home monthly_ rr itve, growing essentials. Mix & match 5 Items every month. Delivered 1 -ii„..., a AI 1 3 h r-ir.3rt 6 rnort.'1 12 rnor eesir MALI Case 7:16-cv-01125 Filed 02/12/16 Document 1-9 Exhibit 4 A,ERING =LEDING PESSCINAL CARE CLEAN:NC VITAMINS, MORE GEAR .1 !MERE GIFTS Cleaning laundry detergent hypoalle, genic auncl, y care 12.95 1.10:41 1 1 1 1 1 1 181 1.1- I. . 1.1, 1 it SI-UNRE. 1.-..F4-...., 1 '11 i.-.,,, Buy Now L...., a OR ....._.4 I SAVE UP TO 35% WHEN YOU A 9 PRODUCTS OF ONLY powerful Z." YOUR CHOICE hypoulhi.rgenic laundry detergent naturally cleans stubborn stains and hfe's unexpected messes without harsh chernlcals or synthetic fragrances. Our laundry soap Our Is perfect for and effective ReculTIng rnorlIMN cescei anyErne, bables and sensItive skin about Cleans stubborn stains, dirt, food, and life's unexpected messes clothing) Exceptional stain removal while guarding colors Rinses thoroughly, leaving textiles softer, brlghter, and truly clean all with a neutral pH (non-irrItatlng to skin and does not discolor all natural and synthetic washables, Suitable for ALL your famllys laundry and other fine washables Including cloth diapers, !nand- washing wools, silks, Perfect for babies and sensidve skin without chernIcals residues left behind funnily Hypoallergenic Biodegradable pH Non-toxic for you and your Safe Honestly Free GLIBIT ntee Balanced made without: SLS, synthetic perfume, glycol, enzymes, dyes, phosphates, 1, 4dio.xane, chlorine, DEA, formaldehyde, petrocheffcals, caustics, or optIcai Honest to N-0 Goodness ci V,...2••••"7:2,. Certified c CROICE FiLij reer 11=1( ims1co uclf yli, --C2PE SAFER details & .1' CIATIFIN MINUS ingredients 25 Ultra Concentrated 70 fi. 13 of 20 13 of 41 3ESELES rIcct Page oz. 70 HE Loads Free and Clear isee Honestly Fi'ee tank and graywater safe Guarantee} Septic INGREDIENTS: Cocamidonropyi Betaine (Coconut-Based Cheanser}, Sodium Coco Sulfate (Coconut-Based Cleanser), Cocamfdopropylamfne Oxlde (Coconut-Based Cleanser), Phenoxyethanal pl-I-Sensftive Preservative), Methyllsothlazollnone (Preservative), Eguisetum Hlemale Horsetail Plant) Extract PuritIed Water, Case 7:16-cv-01125 Filed 02/12/16 Document 1-9 Exhibit 4 Page 14 of 20 14 of 41 11:-, 0Nts„ I Chat wth Llsl -ao .=rs Cleaning oxy boost e versatile stein remover Si laundry deodorizer .001111 v". $7•95 Quantity° r •d, IP bxxxt E Buy "FITT" Now OR =NE UP TO 35% WHEN vo( Have Honest Oxy Boost is art ultra-versatile, effective alternative conventional chlorine bleach. Destain. Deodorize. 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D.,ERING =EEDING PERSONAL CARE CLEAN:NO VITAMINS & MORE GEAR e. MORE G^F15 7-71•^, P Cleaning rinse aid natural dishwasher rinse aid for i spot-free glasses & dishwa re I I $5•95 7 tir 1 Now OR 1,_.7__ Irirp, .^1, Iffre' .10. ISi-ARE It 9 1,1, Hardwatei got rInse formula OL, r safely CliThO'i. 100kII, C; C:::' 1!,,, 7: Our plaiy. i).3-„, d. leaves everything spotless crystal arid AVE UP TO 35% WHEN YOU Bundle & Save 5 YFROOUDRUCCTHOSICOEF r35LY.95 jr1 1...mr. clear. 1 RecurrIng rnallnty. came. anytime! I No residues. No wordes. about Clean rinse formula safely ciCans and adds sparkle eliminating haze, streaking, spots, and caicium deposits Dishes and gtassware Will not etch metal or come naturally crystal clear, without out harsh chemical residues left behind sliver Formulated for standard and Plant and mineral based European automatic dish washing machines ingredlenls, Including urea sal, provide tremendous cleaning without corrosfve effects bleach, vapors, residues, or worries! family Effective pH Neutral Septic and Graywater Safe No harsh Non-toxic for you and your Safe Honesty Free 1111. (0.1, made without, SLS, synthetic fragrances, glycol, acrylic acid polymers, dyes, phosphates.1.4-ciloxane, chlorine. DEA, formaldehyde, petrochemicals, or caustics Guarantee Honest to Your purchase Goodness helps fund healh education and gives products free of 0 T ceTFISCTIFIRn *if 1:4)L, i!TMir 1FItISTO As Hit% CERTIFIES IIIINISS &ingredients Free and Clear 8 ti. AtCh' cruelty SEMORERn 75 loads harsh -ols and childcare centers. Certified details see (Number Honestly Free of loads based Guarantee) on manufacturer's specifications and average release amounts) oz. INGREDIENTS: Purified Water, Limon 15 of 20 15 of 41 r, ONesi. 6 Page (Lemon) Ethyl Hexyl Glucoside (Plant-Based Cleanser), Urea (Salt-Based Oxidizing Agent), Citrus Peel Oil, Pheroxyethanol (Ph-Sensitive Preservative, Methylisothiazolinone )Preservative) Case 7:16-cv-01125 Filed 02/12/16 Document 1-9 Exhibit 4 .17 Q search henesi FREE TRIAL invite friends -LK... 7 b sign in log PI J t.-, ERINC =EEO, N PERSONA1 CARE CLEAN:NG VITAMINS & MORE GEAR & MORE GIFTS Cleaning spray deaner refills spray cieanci• oz. add water! just lik '5.95-'7.95 Quantity© I tlli 1 I 1 0 Product: Select Product r, 4, 54 L, P.; Buy Now OR 9 SHARE: SAVE UP TO 35% WHEN YOU Advanced plant-based spray cleaner concentrates tackle dirt, grease, and grime anywhere. anytime Just add water! Available for all 5 of our super versatile and ultra effective natural spray and Bundle & Save surface cleaners. =PRODUCTS OF 40 YOUR CHOICE ONLY $35.95 PER NLOWITI Recurring mocthly. cancei arytime! about Know what's even better than Concentrate Refills, you over and over recycling? Reusing. Now with our Honest the Honest Bottles you have can reuse Spray LI] again. Plus, by opting for a Concentrate Refill instead of Cleaner, you are saving more than Just plastic*: a full-size fil"141111 9-6 Cn Spray consumption savings —74% 77% consumption savings Greenhouse gas emissions savings 75% 75% Mineral consumption savings Packaging consumptfon (by weight in grams) savings —77% 772:: Water sum It up: same you and your family, great save Honestly Free {say goodbye, dirt!), 1 770/ a I 411111 igE417, 1 the imr3:74= to do! made without: ammonia, SLS, sulfates, fragrances. glycols, dyes, phosphates. 1, 4- dioxane, bleach, MEA, DEA, TEA, PEGs, formaldehyde, triclosan, Certified AWitrcis & s..,..4.0..--., 75°. non-toxic for plastic, water, fossil fuels, and GliGs honestly responsible thing Guarantee cleaner 0/ CII Fossil Fuel So to 16 of 20 16 of 41 SUNDLE S 4 Page 14=k Y. C) cruelty caroofaiion 1 1- F-1.‘'ithy ilikISMI 11711111 MUMS or most common Case 7:16-cv-01125 Document 1-9 Filed 02/12/16 Page 17 of 20 Exhibit 4 17 of 41 details er4 ingredients Available for 5 cleaning products, Including: Multi-Surface Cleaner. Remover, Floor Cleaner, and Glass i- Bathroom Cleaner, Stain Window Cleaner MULTI-SURFACE CLEANER White Grapefruit, 4.0 fl. (115 mL) oz. INGREDIENTS: Purified Water. Sodium Coco Sulfate (Coconut-Based Cleanser). Caprylyl/Myrlstyl Glucoside (P1ant-Based Cleanser), Phenoxyethanol (pH-Sensitive Preservative), Citrus Grandfs 011 (N.O.P. Certified Organic Grapefruit Oil), PPG-4 Laureth/Myreth-5 (Coconut-Based Cleanser). Alcohol (Fermented From Corn Sugars). Methyfisothiazolinone (Preservative) BATHROOM CLEANER Eucalyptus Mint, 4.0 fl. oz. (118 mL) INGREDIENTS: Water. Ethyl Alcohol (Fermented From Corn Sugar), CaprylyliMyristyl Glucoside (Plant-Based Cleanser), Sodium Gluconate (Plant-Based Water-Softener), Sodium Citrate (Plant-Based Water-Soltener), Potassium Sorbate {Plant-Based Preservative), Citric Acid (Plant- Based pH Regulator), Aloe Barbadensis (Aloe) Leaf Juice, Eucalyptus Globulus (Eucalyptus) Leaf 011, Menthe Arvensis (Wild Mint) Leaf Oil, Melaleuca Aiternlfolla (Tea Tree) Leaf OH STAIN REMOVER French Lavendet, 4.0 fl. oz. (118 mL) INGREDIENTS: Purified Water, Alcohol Sugars), Sodium Borate (Mineral Cleansing Salt), Capryiyi/Myristyl Giucoslde (Sugar-Based Cieanser), Sodium Gluconate (Plant-Based Water-Softener), Phenoxyethanol (pH-Sensitive Preservative), Lavanduia Angustifolla Oil (N.O.P. Certified Organic Lavender Essentfal isopropyl Rubbing Alcohol (Denaturant), Methyllsothlazolinone (Preservative) (Fermented From Corn FLOOR CLEANER Citrus Rosemary, 4.0 fi. oz. (115 rriL) INGREDIENTS: Water. Ethyl Alcohol (Fermented From Corn Potassium Sorbate Based (Plant-Based Preservative). Buffering Agent), Citrus Grancils (N.O.P. Certified Rosmarinus Officinalls GLASS Sugar), Caprylyi/Myristyl + 4, 0 fl. oz. Glucoside (Plant-Based Cleanser), (Natural Buffering Agent). Giuconic Acid (PlantOrganic Grapefruit) 011, Limonene (Orange) Oil, Acetic Acid (Rosemary Leaf) Oil WINDOW CLEANER (18 mL) INGREDIENTS: Water. Alcohol DenaL Acid (Corn-Derived Solvent), Caprylyl/Myristyl Glucoside (Plant-Based Surfactant), Acetic (Plant-Based Vinegar) Case 7:16-cv-01125 Filed 02/12/16 Document 1-9 Exhibit 4 searc. ilf, invite friends sign bloq 1 In iirr 9 Ity. 6 H Ifelli .Z4., ir.5.3 Noy, 5L.NDLES A EERNG EHDI NO PERSONAL CARE CLEANING VITAMINS a MORE GEAR 8 MORE BETS MILIZZI Clea ninn stain natwally remover touah gentle stains & on on clothes ILAY'1MIriril il % tCrS.R4;1, .1. --it-P-, f 1, -1' k't. 1 411 qf ....7!" 0.0.. 0 1 Size• Select Size: a _.....__!1 1, i Qua ntityt: 441 ...r. igh.171.. Jo .4. W' riplaimIMMIIMI.111 Buy Now i OR iii SHARE: 9 tir j_4. SAVE UP TO 35% WHEN YOU Stain removal made easy. Our powerful, natural concentrate Stain Remover safely the toughest stains. good clothes, carpet, removes don't let bad stains ruin Ultra-versatile car seats, Bundle & Save or upholstery! Just Now available as a 4 oz. concentrate 5 PRY0OUDRUCCTHOSICOEF ';N3L5Y.S6 add water! PER 1.7471-1 Rrcurring r-1.11115. cancel anytime! about V Powerful, concentrated cleaning agents safely remove the toughest stains from your laundry and other washable fabrics Ultra-versatile stain removal and odor linens, and Especially eliminating action works great on carpeting, car seats upholstery, more effective at removing organic stains like baby food, coffee, tea, berry Juices, grass, Jelly, chocolate, ketchup. rnarinara, and blood (ouchie!) 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(800 mL) oz. 19 of 20 19 of 41 FREE TRIAL o Page INGREDIENTS: Water, Citric Acld (Plant-Based pH Regulator), Caprylylitvlyristyl Glucoside (Plant-Based Cleanser), Giuconic (Plant-Based pH Regulator), Xanthan Gum (Natural Viscosity Enhancel, Potassium Sorbate (PlantBased Preseniative), Lavandula Angustifolla (Lavender) Oil, Eucalyptus Globulus (Eucalyptus) Leaf Oil, Acid Melaieuca Aiternifolia (Tea Tree) Leaf Oil Case 7:16-cv-01125 Filed 02/12/16 Document 1-9 Exhibit 4 r1-1 Iv" c;) 161.41 LNDLE5 Chat writs Us! I D.A.ERING PFEDI NG PERSONAL CARE CLE.AN!N5 VrTA.MINS .1 MORE SAFI..K MORE a..FTS '133:1E11111 Diapering discovery set travel size natural toiletdes r- fi 513.95 Qua rrtity1:7 C, 1 1.. R!-B uy Now II hon. discovery i, set Have a Que5 in thls li Discovery Set items made with as a 9 1.0 lif of family items you'll 1= find 5 esseittjI gift set family natural, safe, and effective ingredients little dash of love. 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BODY LOTION Safely moisturize and nourish babies and bodies of ali ages with natural, plantbased oils and botanicals Perfect for all skin types Hypoallergenic Vegan e. sensItive, dry, and allergy-prone Plant-Based pH Balanced 0.75 hoc HAND SOAP Rich and creamy lather Infused wIth soothing lavender oll to help clean and soften hands Great for the whole family —from stIciry, little lingers to everythlog in between pH balanced to leave skin soft and hydrated hands and Natural Hypoallergenic LavenOer. 2.0 P. oz. pH Balanced Dad's soiled gardening Case 7:16-cv-01125 Filed 02/12/16 Document 1-10 Exhibit 4 Page 1 of 21 21 of 41 eWPPTIPPGAr.?1^111.PITNI• h log Chat wIth Us!. al% .=11'.•1_, E, LES rwEpIN4u,EEDI NG PERSONA L CA:A CLEANNO vITAhr Ns A. 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(2 pack) INGREDIENTS: (Mineral), Water, Aloe Barbadensis (Aloe) Leaf Juice—, Sodium Laurayl (Coconut-Derlyed Cleanser), Carrageenan (Seaweed-Derived Stabilizer), Calcium Glycerophosphate iMineral), disarpoloi (Botanical Soother). Zingiber Officinal@ (Ginger) Root Extract", Camellia Sinensis /Green Tea) Leaf Extract, Flavor', Sodium Bicarbonate (Baking Soda), Hydrated Silica (Mineral), Sodium Chloride /Common Salt) Glycerin, 9 of 21 29 of 41 FREE TRIAL feeling Page Calcium Carbonate Sarcosinate 'Ali Natural Mint Flavor "Derived From Organic Botanicals Case 7:16-cv-01125 Filed 02/12/16 Document 1-10 Exhibit 4 Chat Us! ft qh El.:NDLEE ^en.. =EEO,: CLEAN E. GEP. Personal Care kid s tooth paste (8. great tasting!) natu -al. fluoride-free 111.11111111M oral care '3.95-$5.95 0 1; 'gar I v 0 Have OR a Questiori We're he, to halo! 9 SHAREr t• SAVE UP TC whet YOU Our Kids Tooth L13 KC' T-N-Js.hiro^, s t at kic nelps brighten teeth, promote flght tartar buildup. 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SISTIFIla corpora..., Strawberry Net Wt. 6 crock.- litmus Blast 07. 070 or 1.5 oz. (2 pack) INGREDIENTS: (Mineral), Water, Aloe Barbadenels (Aloe) Leaf Juice—, Sodium Laurayl Cleanser), Carrageenan (Seayieed-Derlyed Stabilizer), Calcium Glycerophosphate (Mineral), Blsabolel (Botanical Soother), Zingiber Ofncinale (Ginger) Root Extracr, Camellia Sinensls (Green Tea) Leaf Extract—. Flavor, Sodlum Bicarbonate (Baking Soda), Hydrated Silica (Mineral), Sodium Chloride (Common Salt) Glycerin, 10 of 21 30 of 41 9 6 Page Calcium Carbonate Sarcosinate (Coconut-Derlyed Natural Strawberry Flavor Organic Botanicals ''Derived From Case 7:16-cv-01125 Document 1-10 Exhibit 4 Adim- 1=1 erscrlai Cara ba r soa hyd,reGng p .1-ocl Lollar Cleanslng bar 54.95 110MP 0 uardlry0 Scent .i. Or. e. ISelect :R: •INft 11711=1. OR 9 SHARE. I- UP TO 35% WHEN YLOLF soap Id nr.idr....rir that natur •:rr a:1y mnioLJrire. condition. rich LaLher rhakes it the :31-.1! rr' Bundle & Save and sootht skin. 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Synlhebd preGentotves.pardrIn, otldranate, patroehemIcals, HOrsest -nr=er. helps 'hind ert.srArIxon Gr.r.Cinetia 0 Avel id Die Net 5 J SC E Va.! ane or most common aggrgens skIrksai n lag for you'll to [Ferr5tla their giEgOPI RUH NUMB eiX e -3 __I., I1O g) az, INGREDIENTS, TANGERirvE VANILLA $ntlssrc RarrnOta W.iIrn Oh' 4 SogIurn Hygrmade], Soak). Cpcoaln (Cacor,, di OP'S Sogr^Fri Hydroxlgel, (ily[erfn'. Burtyrospprrn um Parlel Phan) n1l1er. Cluirs Reticulata (Mandarin Orange) PK?, OIL Salvla Sclarera [CIA ry Sege] on, SdOhiln CELrate. Ole a Europaea Dune Fslir Or, CtrInensts Oalralsa) Seed OIL AtparGa Spinosa (dSO•o) Nut Oft Prrotirs Nene Minn (AprInor) Water lAgant Vehhilin Sirrurnandsla kerne! O• LAVENDER Sodium Pamatu MaIrn OW 4 Soo lirrn Hydra/dr-Jai, SadlUrn COCCrate ICacor•.r. & Sodriorn Hybroxige), Warty lAqual. Lavanoula Hyonda it.ovar.dIn}011.Soourn n', 51rtyrosperm Lbm Ftedel Phan) Europaaa [rOilve) Fern Orr. SlrarnondaI a Chnerls'a Poloba)Scetl OIL /Viol la 5 pinasa (Arlan) MACK Prunus Arrheh lE1.•211 (Apricot) Kernel DX CIssalE, Page 11 of 21 31 of 41 9 %to .01.1k Filed 02/12/16 Glee I UN FIR SAGE SDI urn Palmate (Palm Oil' S 5atlum 1, 1ydroxlcel. Sodium Cocoate (Coconut 011& Sodium Hydroxide). lAgual, Glycerin', BIStyrOSPE(reafn Patel Ida ea) Butler', Santalurn Sswata ISanclehdgro cll. OH, Rad Canal 011, 1.avannula Hybrida iLavandlnl. 011, Oitn.rs Sirantiurn. Orange Cr/IrctInia Peel 011. Piro IYPN3 GhPbI list [Eurzlyptlts.) OH, Salvia SdarealClarv Save) Oil, Socade Olea Err opeaa [DINai Frull dImmondsla C1-1.1r,p_llefs go.laba) saed OH. Arganla Spinosa CArgar.) Nut OH, Water JIr a. paws yInginIar-G PrJnos A.TrsenIncri lAp 44-.60 Kotnol 011' cabIC IngredHat Case 7:16-cv-01125 Filed 02/12/16 Document 1-10 Exhibit 4 r-y !CO vial .UNDLE., A, ERINC =HUNG PERSDNKL CARE CLEAN:KG VITA WNS e0.1E GEAR P. MORE am Personal Care bubble bath naturally enriching & calming bubble bath 11.95 Qua ntityil: et 1 honest bubble both It Buy Now OR SAVE UP TO 35% INNEN YOU is SHARE. Bundle & Save 9 FRoDucTS OF ONLY Rub-a-dub-dub you'ro 4.1 YOUR CHOICE tin bare iff..f] ir too rui) mi'h long-lasting bubbles] Safe and sooming. Nourifshibg and natural, making ft the perfect dally baby bubble bath. Is It bath time yet? R.etyringur=ly. 35.95 caerei about soothing Pure and specially formulated for long-lasting, fun-filled, natural bubbles for kids of all agesi Chamomile, calendula, and aloe gently soothe and nourish Organic coconut oll softly molsturIzes Jojoba and quince protelns help enrich dellcate skin day bath routine and Morn's much deserved quiet time A light, refreshing tangerine scent gently cairns and relaxes SensItIve for Infants and everyday use No harsh chemicals (everl) honestly clean and extremely satisfying Natural Hypoallergenic Tear-Free Pure Vegan pH Balanced Perfect for Honestly Free Guarantee made without SLS, sulfates, pa ra Inc ifs, phthalates. 'ormalcohyde, MEA DEA. TEA. Honest. tO you, purchas, fle!- fragrances, Oyes, or ino, ilccuurnou. 550,2our-31, 01: ad skdl.;ra:ning fur youth ifs dursiic ihrH Goodness Certified eTttHethIry tA MigiCi=1 r best tn. WINNER child=if Ar rfoica. IIFI El HUMS details & Tangerine 12.0 ft 12 of 21 32 of 41 N n Page ingredients Dream 02. INGREDIENTS: Water. Lauryl Glucoside, Decyl Glucosfde, (Aloe) LeafJuice. Calendula Officinalls Citrus Tangerina (Tangerine) Peel Hydrolyzed Cocamfdopropyl Hydroxysultalne, Glycerin, Extracr, 011, Cocos Nucifera (Coconut) air, Hydrolyzed Jojoba Protein, Oulnoa Protein, Gluconolactone, Citric Acid, Sodium Benzoate 'Organic Ingredient Aloe darbadensis Flower Extract', Chamomilla Recutita ifylatilcarla) Flower Case 7:16-cv-01125 Filed 02/12/16 Document 1-10 Exhibit 4 0 9 iti41 0. 111 ii P. 4,3 N FESDISS PERSONAL CARE CLEAN:NB 'VITAMINS .R .rcaE GEAR & MORE G:FTS Personal Caro mouthwash long-last:ng minty r'nse for a clean, fresh feeling 1.1.110 $9•95 Quantity0 I 1 0 0, i Buy mmilifrow- 1 I, Now OR A, Main 4=^la IM^m• SAVE UP TO 35% WHEN YOU 9 SHARE: hIP C.PRODUCTS OF Our natural, great tasting fluoride-free & alcohol-free mouthwash is YOUR Ci-HoicE perfect Recurring for the whole extracts for family healthy teeth, and with a organic minty 35.95 MONV-1 botanicals and herbal super fresh, ONLY monthly, cancel Rytimel mouth. about Organic aloe, organic ginger, and blsaboloi help gently soothe gums Organic green tea extract rich in antioxidants helps support overall oral health Witch hazel and menthol cleanse, and freshen Extra aromatic mint with a hint of sweet for a truly refreshing taste Fluoride and alcohol-free No artificial Safe tlt., n ‘-or sweeteners, flavors, Effective Fluoride-Free Honesty Free or dyes Alcohol-Free made without: alcohol, Guarnntee flavors. Honest to 'your sulfates, saccharin, fluoride, artificial sweeteners, artificial paraberis, gluten, triclosan, or dyes purchase helps fund education and skill-training for youth to pursue their Goodness Certified 14,2Z111( V, I. details & !ATI eggi?, T„„, ro: u CIATI/1/1 ill1111133 ingredients Sweet Mint Net Wt.16.9 f. oz. (500 mi..) INGREDIENTS: Purified Water, Glycerin (Coconut Derived Cleanser), Sorbltol (Plant-Based Sweetener), Polysorbate BO (Sugar-Derived Solubilizer). Hamel-Tells Virgiri[ana (Non-Alcoholic Witch Hazel) Water, Aloe Barbadensls (Aloe) Leaf Juice", Zinglber Offloinale (Ginger) Root Extract", Cameilia Sinensis Leaf (Green Tea) Extract'', Bisabolol (Botanical Anti-lnflarnmatoiy), Stevloside (Stevie Plant Sweetener), Flavor', Menthol (PlantGlycyrrhlzate (Licorice Root Extract), Sodium Benzoate (Food-Grade Preservative), Citric Acid (Citrus-Based Preservative) Derived), 13 of 21 33 of 41 &mat -1- Page Ammonium 'All Natural Mint Flavor —Organic Ingredient Case 7:16-cv-01125 Filed 02/12/16 Document 1-10 Exhibit 4 Ito", -r =.1_1, DL- .es...2Noy.. A. EWING,EDI NG PERSONAL CARE CLEANNG VITAMINS & MCI1E GEAR .4 MORE R FTS 1:11C1221 Personal Care face calming body + lotion hydrating body and lotion & face moisturizer /1 .- s9.95 Quantity0 Buy 0 1 Now OR SAVE UP TO 35% 4It^ WHEN YOU 9 SHAPE: Bundle & Save wif PRODUCTS OF ONLY YOUR CHOICE Support your skirl's Ratural moisture balance with oul lotion's luxurious, organic oils and botanicals. Perfect for all skin types. especially sensltive skin. U4tra gentle makes a $35.95 Recurring rronthly, Ger.co a great baby lotion nytime! and much more. about Organic olive, shea, Jojoba, and safflower oils hydrate Chamomile, calendula, and aloe nourish and soothe and support tne skin's natural Perfect for ail skin types sensitive, dry, and allergy-prone what goes ON your baby Meticulously designed with extra purity and care Important as what goes lN No harsh chemicals (ever!) honestly rich and Naturally non-toxic for you and your family Hypoallergenic Vegan Plant•ased pH .1, Honestly Free Guarantee Honest tO %-1 Goodness j•w) extremely satisfying made without: silicones, parabens, phthalates, fragrances, dyes, formaldehyde, allergens 01 most common 'Luc: co,. co:io C aiici skill Ca ir body Is just as Balanced PEG, petrochemicals, YD, and moisture balance IrlInc ro 1 ycium 10 ix.is AC Certified ie -Ent I-. 0 riumCorporal. cr uelty V Cis Unscented 0.55. oz. 14 of 21 34 of 41 4,,,NONts). 6 Page 1250 rnL) INGREDIENTS: Water, CaprylicfCaprlc Triglyceride, Butyrospermum Parkfl (Shea) Butter, Cetearyl Alcohol, Glyceryl Stearate, Cetearyl Clivate, Glycerin, Sorbitan Olivate, Calendula Officinalls Flower Extract', Chamomilia Recutita (Maticarial Flower Extracr, Aloe Barbadensis Leaf Extract, Oenothera Biennis (Evening Primrose) OW, Olea Europees (Olive) Fruit oir, Slmmondsia Chinensls (Jojoba) Seed or, Anthemls Nobllis (Chamomile) Flower Oil, Carthamus Tinctorius (Safflower) Seed 011% Capryihydroxamic Acid, Hydroxyethylcellulose, 'Organic Ingredient Xanthan Gum, Caprylyl Glycol Case 7:16-cv-01125 Filed 02/12/16 Document 1-10 Exhibit 4 search hariesi FREE TRIAL Q sign Invite Mends in 'N't, 411C.6 2uNDLES D:APERING !=EEDING PERSONAL CAE CLE.ANNG VTTAMINS& VORE GEAR &MORE a FTS Diapering soothing bottom wash gentle aloe-based baby bottom spray 011111111111 $9•95 Cluantity f) 1 Buy it Now OR rzik SAVE UP TO 35% WHEN YOU Bundle & Save ARE: s ::.:.I. 9 PRODUCTS OF ONLY 35.95 •a' YOUR CHOICE rejoice? Soothing relief is an its Way. Our baby bottom wash features organic aloe, witch hazel, and botanical extracts to keep diaper area clean, refreshed, and feeling Its best. aottorns Recurring mornhy. P EV M 04111 cancel arnAmeI about Helps keep diaper area clean and refreshed great for gently cleanse great on other areas too! HypoallergenIc Natural pH Balanced Vegan Ultra versatile N-Jr daunting diaper duty tool and refresh works dral Honestly Free in extra aloe soothes and nurtures delicate skin Witch hazel and botanical extracts W Guara ntee made without: `orrnalceifyde. SLS, sulfates, phthalates, parabens, fragrances, dyes, MEA. DEA, TEA. or rrrof commorallorgens Honest to 'kW! Goodness r.0 E.:Thy lop ^1. err o• crilarL-0 ajc Certified „or Hpetthy Chi VAL CERTIFIES cruek details & Sweet 5.0 oz. 15 of 21 35 of 41 pN es? Organic Page umemien ingredients Orange Vanilla (148 mL) INGREDIENTS: Aloe Elarbadensis (Aloe) Leaf Juice', Water, Sodium Lauryl Glucose Carboxylate, Lauryl Gucoside, Glycerin, Virginians (Witch Hazel) Water, Chamornilla Recutlta (Matricaria) Flower Extract', Calendula Officinalls Flower Extract', Citrus Aurantium Duicls (Orange) Peel Oil, Vanilla Planifolla Fruit Extract, Citrus Tangerine (Tangerine) Peel On, Panthenol, Triethyl Citrate, Sodium Citrate, Sodium Phytate, Capryihydroxamic Acid, Capryiyi Glycol Hamamells 'Organic Ingredient Case 7:16-cv-01125 Exhibit 4 Document 1-10 Filed 02/12/16 Page 16 of 21 36 of 41 Case 7:16-cv-01125 Filed 02/12/16 Document 1-10 Page Exhibit 4 .176 37 of 41 search honestcom -21' CP %of O Myhre friends, get $20 46-1:', •ilf(J- sign cart in FREE TRIAL Z.I BUNDLES DIAPERING FEEDING PERSONAL CARE CLEANING VITAMINS & MORE GEAR E., MORE GIFTS IM322K Diapering 4 travel wipes inlaW-boser, natural travel packs wipes 95 ntity: 0 N 1 Buy 0 Now OR SAVE UP TO 35% WHEN YOU ;Bundle & Save RODUCTS OF CHOICE ONLY mDrit I ti 9 Cheek to Cheek' Our unbeatable olant-based, travel baby wipes in convenient baby wipes travel pack can easily be tossed In a purse or 10-packs For all your diaper bag. Perfect on-the-go needsi Our unexpected for life's messes. about now In four convenient10-packs for all of your on-the-go needs! Perfect for your purse, your diaper bag, or a secret emergency stash. made out or super-soft medical-grade cloth Thick, strong. and absorbent GenIJe. yet effective Ingredients gently cleanse and soothe with plant extracts that help support healthy skirt Infused with a botanical blend of pomegranate (antioxidants), chamomile and cucumber (to soothe), and masterwort leaf (to moisturize) Cheek to Cheekfrom sensitive, wet bottoms and messy fingers, to sticky countertops, pacifiers, and gunked-up toys this wipe is ultra- Our unbeatable plant-based all-purpose wipes, versatile and No can do It all petrochemicals, chlorine, or harsh chemicais (eyed) Convenient Travei Wipes Dispenser and 72 ct Wipes also available Biodegradable Hypoallergentc ea Honestly Free GUarantee Processed Chlorine-Free Medical Grade Cloth Deka-Tex° Sustainably Harvested Fibers alcohol, chlorine, phthalates, formaldehyde carriers, parabens, phenols, quaternary compounds, SLS, lanolin, and most common allergens made without: ammonium Honestlo N-41. i_11:1 11, 0 sr, rcr .4rvJ trdirto-:1 I te IC e uL•c•ttlf,, tiri,.:Iy. La- LsitlILirc .±1:-.], n. 0-f. Goodness Certified 0 Corpmelan 0. mirky' musifo 11111111i 10 wipes per pack, Includes 4 packs Fragrance Free 71 x 8 In INGREDIENTS: Purified Water, Citric Acid (Fruft-Based Stability Agent), Silver Dihydrogen Citrate (All Natural, Water-Soluble Preservative), Decyl Glucoside (Sugar-Based Cleanser), Sodium Citrate (Corn-Based Antioxidant), Pumice Granatum (Pomegranate Fruit) Extract, Glycyrrhiza Uralensls (Liconce Root) Extract, Criamomilla Recutlta (Chamomile) Extract, Cucumls SatIvus (Cucumber Fruit) Extract. Peucedanurn Ostruthlum (Masterwort Leaf) Extract 17 of 21 Case 7:16-cv-01125 Exhibit 4 Document 1-10 Filed 02/12/16 Page 18 of 21 38 of 41 Case 7:16-cv-01125 Filed 02/12/16 Document 1-10 Page Exhibit 4 39 of 41 Invite friends, 1.-1-11twac.8 Qt.,,, 4411) get $20 sign In FREE TRIAL BUNDLES DIAPERING PEEDING PERSONAL CARE CLEANING VITAMINS & MORE GEAR & MORE GIFTS •.1== Diapering wipes premium plant-based, natural baby wipes ot% *g- ---p• 4ott .2 El 0 ua ntity: AlOMMill°1 Slzse:elecl B uy *le .9"57.312=WRII-=1:15i i 54.95-18.95 0 /pi, if bone,, r, II 111111 alb- -L Now OR i SAVE UP TO 35% -06 ay-. ib WHEN YOU Bundle & Save ir 1111*-11111" 4. ONLY PRODUCTS Of 5 YOUR CHOICE no SHAPE monthly. $35.95 .14 M.. canoe anytime' ii 9 Our ail natural I, Infused. 'Cheek to Cheek" y1..c=d1H-_, Ibc versatility i baby this wipe v.ii pc S urn-, .rrx•Mac:lc-' can inick al i:-: a norOom 'JO:Dr,:clliy do it aH. about Ultra thick and strong, super absorbent and soft, Oeko-Texo certified medical-grade cloth Gentle, yet effective Ingredients gently cleanse and soothe with plant extracts that help support healthy skin Infused with a botanical Blend of pomegranate (antioxidants), chamomile and cucumber (to soothe), and masterwort leaf (to moisturize) softness, plus easy pop-up dispensing Cheek to Cheek" from sensitive, wet bottoms and messy fingers, to sticky countertops, versatile and can do It all Embossed and interlocked for extra loft and petrochemicals, chlorine or harsh chemicals (ever!) Dispenser and Travel-Size Wipes also available Biodegradable" Hypoallergenic Processed Chlorine-Free pacifiers, and gurtked-up toys this wipe is ultra- No Convenient Honestly Free W Guarantee to, 1,..1 made without: alcohol, chlorine, Medical Grade Cloth Oeko-Texk Sustainably Harvested Fibers phthalates, formaldehyde carriers, parabens, phenols, quaternary allergens ammonium compounds, SLS, lanolin, or most common l-lonest to Goodness Certified 7-• ‘til• I; IIIIIS1(0 SIETIFILI 72 wipes Fragrance x Free 8 In INGREMENTS! Purified Water, Citrfc Acfd (Frult-Based Stability Agent), Silver Dihydrogen Citrate (All Natural, Water-Soluble Preservative), Decyl Glucoside (Corn-Based Antioxidant), Parka Granatum (Pomegranate Fruit) Extract, Glycyrrhiza Uralensis (Licorice Root) Extract, Charnornfila Recutlta (Chamomile) Extract, Cucumis Satfvus (Cucumber Fruit) Extract, Peucedanurn Ostruthlum (Masterwort Leaf) (Sugar-Based Cleanser), Extract 19 of 21 Sodium Citrate Case 7:16-cv-01125 Filed 02/12/16 Document 1-10 Exhibit 4 0, FREE TRIAL 0. 111../dl7 1., LI': 12 NG raoING C.I.: 70-:, 1 Matta C1-1!'-:...1- Oland's'. gat 520 srtal ....1 in VI Us: Dr OSON Al. CARE 0.1.ANING St7Ard INS & MORi= GEAR 8. MOPE GIFTS MGEZEK happy home gift set -int-twarming arapy. li :-.•:Pit5'r-Ntlive:h nH., at 'ambl: iii. I ...1 11 b here! Let ..-.ing c^n. libb.-^- ...0.24111 me trnme ere car do lo if MIN.'S briOtlen ..01..i• 2../ ..1..G: j...D Ei -.—...--...—......jr., is 9 Say t: It squeely C1.01311..1110 wst a I rah .L4. w p 1-41.1 wroornad lownia wood .III 0 looat/c...:_i ightereipt reusatole wooden box crafts, d:aper p Wed for art and MEM SCLAP gift set includes R. IR Morose.. mac e photos. toys. and More! LE.VENDIL Bramn yttod....o yin] d:sh clenninc power Ill Cenhtrahes retw”.. min, one tarrnitin o Safe EA. Suds. Ultra-Corssentreted pi-f &Ilan ued oxlal. uteu yorsotlin Volta o err/ mene Mai iseE01.1 rne.9ses Luanncet 07 FANO SEW LAVDEIDER 10 NC 20 MCI boLai ii1Ie arv.1 ririlern1bIIs to IlLin 1.M21.1)CLUM:l. and softeiI Iran da A 10,1 =Arm Natural latlyar SYN. rnr S gentle. Effective Sete efterllee. and sonthinq drier pH Eta farmed LOvrfouttr 12 SUDS UP Ed4111 eausii II DERAMiC ECAFfliNG RASE 5,1.1nu-loath3a Magri .1 anti [embus., nisi! Strugl 41 fi Sitrnen reeases. CC sheer gentle on cnokserre Wore! scralch surra,..s eke n•on-sticir and e-srnekKI [coke., vio• ha:11mo nOhl hdlahl 1 1.1',r111C.11, ri inciodl10 n I 51.1-110 piar.nrrn scituanto SPON tEE Ulra abaortren:o.no aura Oho 510.0 Omed cef elosc Ioong I oerrcalor DII your clearing meal! rrIP55..PG WITIIGLII ;catch ng wsinLas and recycleo parer Oean tough 1) DishutaSher sr•cl nid-eneve Safe 1, 17.1101ff. 7 MOM 4 3Th" 1.11050r, 2 75- a 0_75' ORGANIC carrora DISH TOWELS 100ff..mttenl.r. C.or.nr. lcnna d-a: cotton a cosy on mit odd t. r,en: re 111•_, t1 for rlekar e dill-reent 65.1 lbti a•r! aloratbent crying Y.L;_ M LIM- SURFACE CLEANER Ertemyvyn,,,,t,rn ¶im.m.iIl try der. grenrn. nil. ant Veneto, Q1Fhi11111 !Idly NI•r••,. in yes; r nen, e Rap•ets cList naturally will-out IeavIs residues betsind —only the fres, erne of white grapefruit Hamill SAD Mete rite pen oL DENC11144 r 5101440aidable ON Si114404 ..0 red will I, sco.-.1 IA. 1. sHA, 20 of 21 40 of 41 search honern.com ...0 Page I 7:16-cv-01125 Document 1-10 Filed 02/12/16 Page 21 of 21 41 of 41 Personal Care shampoo body wash + 2-in-1 hydrating shampoo & foaming body wash 11 '9 95 111"1: -10- Quantity: n i 0 i .t..., 101111 Buy Now hoae,: dullnp OR 1111111111Mili Mifte SAVE UP TO 35% WHEN YOU Bundle & Save PRODUCTS OF ...YOUR CHOICE Allokes 9 SHARE: till :7, an ontiv. ONLY 35.95 PeRMOWu arwthE, 1+ delightfully tear-free. ID !Eft based slla T poo and body perfect as a baby shampoo or baby clean and extremely satisfied! perfect 'or A -wesr. for sensitive skin wash. tile whore 'a T. Organic ingredients ily. Gentle enoubh will leave yOd honestly about Natural and organic Ingredients gently cleanse, moisturize, and nourish your baby and family's entire body Jojoba and quinoa proteins strengthen and fortify (wIth all 8 essential amlno acids) Organic coconut oil molsturlses and helps support the delicate ba4ance of the skin Chamomile, calendula, Fresh pH smelling gently soothe and nourish sweet orange vanilla balanced to Gentle and aloe from head to toe remove enough for dlrt without strlpping natural oils, and support tender skin and dellcate hair babies with sensltive skin Safe for Mom's color-treated hair No harsh chemicals Hypoallergenic Honestly Free Wr Guarantee and extremely satisfying Vegan pH Balanced (everl) honestly clean Tear-Free 016:10 Color-Safe vd:hont: 51.S. sulfates, pernc, s. prtha!ate-. fru() lances. rJVirF. sor:liurn (Noride. forr, ialdehycir.,. MEA, Fionest 'to Goodness Certified commalon details & Sweet 0.5 5. .--..fl crnekylics- 07"12-. iff!mi Zt A§. 1,, ..ith}r ail.d-LLT IR112 0 ^rcvn A r M crk.i. SEITIFIEI IIIIIIIII ingredients Orange Vanilla (250 mL) oz. INGREDIENTS: (Aloe) Leaf Juice', Water, Sodium Lauryiglucosides Hydroxypropylsulfonate. Sodium Methyl Cocoyl Taurate, Cocamidopropyl Hydroxysultaine, Sodium Lauryl Glucose Carboxylate, Lauryl Glucoslde, Guar Hydroxypropyltrimonium Chloride, Calendula Officlnalls Flower Extract', Chamomilia Reculita (Matricarla) Flower Extract', Citrus Aurarrtlu m Colds (Orange) Peel Oil, Vanilla Planifolia Frult Extract. Citrus Tangerine (Tangerine) Peel Oil, Cocos Nucifera (Coconut) Oil, Trlethyl Citrate, Hydrolyzed Jojoba Proteln, Hydrolyzed Ouinoa, Glycerin, Disodium Coco-Glucoside Citrate, Sodium Citrate, Capryihydroxamic Acid, Caprylyi Glycol Aloe Barbadensis 'Organic Ingredient Case 7:16-cv-01125 Document 1-11 Filed 02/12/16 Page 1 of 2 Our Principles | Find Out What We Value | The Honest Company search honest.com our principles invite friends, get $20 invite friends | Mon - Fri 5AM - 5PM PST Chat with Us! | call us! 1.888.862.8818 Our Story Who We Are BUNDLES What We're About What You Can Expect DIAPERING FEEDING PERSONAL CARE CLEANING VITAMINS & MORE 2/12/16, 5:21 PM sign in 0 cart free shipping over $50 * GEAR & MORE GIFTS Our Commitment Our Principles Health & Sustainability CA Transparency Act Honestly Free Guarantee Our Social Efforts Social Responsibility Medical Advisory Board What people are saying Press Honest Testimonials Honest Reviews Contact Us Feedback Vendor Inquiry Careers We like to dream big and we understand that even the smallest decisions can have big impacts - sometimes good, sometimes bad. We created The Honest Company to fulfill our big dreams, hoping we would make the right choices – following our hearts and consciences, with each detail and every decision – that would result in positive impacts (sounds kind of like parenting, right?). Here are the standards we developed from that vision. Standards we regularly revisit and refine, because at our core we simply want to always try to be better. Create a Culture of Honesty We are serious about honesty – both as it applies to the integrity of our relationships and in being true to you. And, it's a standard we encourage throughout our staff, stakeholders, and customers. But, that's just the beginning. In all we do, we want to make each day a little more fulfilling, inspired, and downright better. Make Beauty Your home sets the stage for your life. We design our products that add to the beauty of your surroundings (instead of things you want to hide in drawers and under sinks). We like to play with rich colors, whimsical details, modern shapes, and multi-cultural inspirations. Outperform Modern families are busy and everything matters. That's why we craft products that will perform to the highest standards of effectiveness. Products that take care. Products that exceed expectations. Products guaranteed to not only satisfy, but also delight. We are relentless in the pursuit to be attentive to every detail. Service Matters We know exceptional service is important, and we intend to go above and beyond, and way over the top. We believe that a deeper level of trust can be built with incredible service. And knowing when to say "sorry", dedicate to making it right...all with a super big smile. Serving you better is also about listening and being open to dialogue – that's when we have the opportunity to learn the most (so thank you). Sustain Life We believe if you can make an amazing product without harming people or the planet, you should (and we do believe we can). We feel tremendous responsibility to this planet we call home. We are serious about being honest stewards of the natural environment and protectors of the (little) people. Therefore, we seek to inspire new solutions, reduce our collective impact, cause no unnecessary harm, and make products that are as non-toxic and healthy as possible. We take this very seriously, so please feel free to get an in-depth look about our Health & Sustainability Standards. Be Accessible We strive to make our products as affordable as possible. And what's more convenient than having it shipped right to your door? We want every family to have the opportunity to be a part https://www.honest.com/about-us/our-principles Page 1 of 2 Case 7:16-cv-01125 Document 1-11 Filed 02/12/16 Page 2 of 2 Our Principles | Find Out What We Value | The Honest Company 2/12/16, 5:21 PM of The Honest Company experience. Accessibility is a promise to openly listen to you & collaborate–so that with you, we can continually become better and always improve. Pay it Forward As parents, we teach our kids to be kind and respectful citizens and as a company, we feel it's just as important. We are committed to both individual and corporate social responsibility – taking selfless actions that benefit others. This includes charitable partnerships, working with advocates on promoting policy changes that better protect our children and planet, and supporting the efforts of our employees with paid community service days and direct matches of non-profit donations. Fun! We constantly seek ways to create it, have it, and share it as much as possible LOL ! Together we can make it better . SM Support Account About Us FAQ Contact Us Feedback Vendor Inquiry My Account Order History Invites Blog iPhone App Who We Are What We're About What You Can Expect Careers What's Inside Our Principles Health & Sustainability Chat with Us! Call Us! 1.888.862.8818 Mon - Fri 5AM - 5PM PST WE NOW SHIP TO CANADA! Get to Know Us Honestly Free Guarantee Social Responsibility CA Transparency Act Press Honest Testimonials Honest Company Reviews Retail Locator Become an Affiliate Facebook Twitter Pinterest Instagram Google+ ©2012-2016 The Honest Company All Rights Reserved Privacy Policy / Terms of Service https://www.honest.com/about-us/our-principles Page 2 of 2 Case 7:16-cv-01125 Document 1-12 Filed 02/12/16 Page 1 of 2 Who We Are | Meet Our Founders | The Honest Company search honest.com invite friends, get $20 our story who we are invite friends | Mon - Fri 5AM - 5PM PST Chat with Us! | call us! 1.888.862.8818 Our Story Who We Are BUNDLES What We're About What You Can Expect DIAPERING FEEDING PERSONAL CARE CLEANING VITAMINS & MORE 2/12/16, 5:21 PM sign in 0 cart free shipping over $50 * GEAR & MORE GIFTS Our Commitment Our Principles Health & Sustainability CA Transparency Act Honestly Free Guarantee Our Social Efforts Social Responsibility Medical Advisory Board What people are saying Press Honest Testimonials Honest Reviews Contact Us Feedback Vendor Inquiry Careers Jessica Alba | Founder Jessica Alba is a Golden Globe-nominated actress whose career includes roles in films such as "Fantastic Four" and "Little Fockers," as well as television series like "Dark Angel," "The Office" and "Entourage." The California native comes from modest beginnings, and never lost her zeal to share her good fortune with others. She is actively involved with charities such as Safer Chemicals Healthy Families, ONE, Habitat for Humanity, Project HOME and more. But, there is one role she enjoys above all others: Mom. "Being a mom is the most profound experience I've ever had," she says. As a mother of young daughters (4-year-old Honor and newborn Haven), Jessica admits she feels an intense responsibility to give her children the best possible start. "When I became a mom, I finally became the person I am, that I always should have been," she says. "It's the most satisfying job in the world. But, it can also be overwhelming and confusing. I created The Honest Company to help moms and to give all children a better, safer start." Christopher Gavigan | Founder / Chief Product Officer Christopher Gavigan has devoted his life to helping families nurture the healthiest, happiest babies and children. "Parents get a lot of advice about what to feed their children and how to baby-proof their home," he says, "but many are still completely unaware of the toxic risks posed by everyday basics, like diapers, home cleaners, body washes, and laundry soaps. Yet, there's growing consensus that some chemicals used in these products are linked to chronic diseases like asthma, ADHD, and even cancer." A father of 3 children, Christopher is the former CEO of Healthy Child Healthy World (a national nonprofit empowering parents to protect their children from toxic risks), author of a best-selling book , and instrumental in catapulting health message into millions of homes with a collaboration with WebMD. "Everything I stand for and all I've done over the last 15 years has come to this moment," he says of The Honest Company. "I'm thrilled to launch a brand that offers some of the most thoughtfully designed, innovative, and safest products available." https://www.honest.com/about-us/who-we-are Page 1 of 2 Case 7:16-cv-01125 Document 1-12 Filed 02/12/16 Page 2 of 2 Who We Are | Meet Our Founders | The Honest Company Support Account About Us FAQ Contact Us Feedback Vendor Inquiry My Account Order History Invites Blog iPhone App Who We Are What We're About What You Can Expect Careers What's Inside Our Principles Health & Sustainability Chat with Us! Call Us! 1.888.862.8818 Mon - Fri 5AM - 5PM PST WE NOW SHIP TO CANADA! 2/12/16, 5:21 PM Get to Know Us Honestly Free Guarantee Social Responsibility CA Transparency Act Press Honest Testimonials Honest Company Reviews Retail Locator Become an Affiliate Facebook Twitter Pinterest Instagram Google+ ©2012-2016 The Honest Company All Rights Reserved Privacy Policy / Terms of Service https://www.honest.com/about-us/who-we-are Page 2 of 2 Case 7:16-cv-01125 Document 1-13 Filed 02/12/16 Page 1 of 1 Exhibit 7 https://www.honest.com/about-us/our-story Case 7:16-cv-01125 Document 1-14 Filed 02/12/16 Page 1 of 3 Honest Free Guarantee |The Honest Company search FREE TRIAL invite friends, get $20 honestly FREE guarantee sign in invite friends | Mon - Fri 5AM - 5PM PST Chat with Us! | call us! 1.888.862.8818 Our Story Who We Are BUNDLES What We're About What You Can Expect Our Commitment Our Principles Health & Sustainability Honestly Free Guarantee Our Social Efforts Social Responsibility Medical Advisory Board What people are saying Press Honest Testimonials Honest Reviews DIAPERING FEEDING PERSONAL CARE CLEANING VITAMINS 9/22/15, 12:38 PM 0 cart free shipping over $50 * GEAR & MORE GIFTS We believe the products people use should be safe and non-toxic (surprisingly, many companies don't!) — not filled with questionable, risky, untested, or harsh ingredients. We also believe it's better to be safe than sorry when deciding what goes in our products and we're vigilant about the latest science regarding chemicals and health to ensure we're being mindfully cautious. Based on these beliefs, we created our Honestly FREE Guarantee — a core commitment we make to you and your children. And, it's another way for us to be Honest — educating, empowering and inspiring people to make better choices for their health & families. Providing clear, credible, transparent information. No smoke and mirrors. No confusion. What's it mean? In a nutshell: You can rest easy knowing The Honest Company DOES NOT USE health-compromising chemicals or compounds. Contact Us Feedback Vendor Inquiry Careers We use a broader definition for toxicity. While most manufacturers only assess toxicity through the lens of acute (immediate) impacts, our Honest approach also takes full consideration of potential chronic (long-term) impacts, exposure routes, unique windows of vulnerability, and a wide spectrum of potential health impacts including carcinogenicity, teratogenicity, allergenicity, neurotoxicity, and more. It's a lot more to consider and weigh, but we think our children are worth it. (Read all about what "nontoxic" means to us.) We create meaningful lists. Some companies play on consumers' fears by saying they don't use certain chemicals in their products — even if that type of product never contains it. (For example, some food brands label their chicken “hormone-free” and pop a premium price tag on it when the reality is that ALL chicken is hormone-free because the USDA banned the practice in the 1950s!) You can trust that the Honestly FREE Guarantee you find on each product is a meaningful list specific to that product. Each one is a unique and important list of questionable ingredients that are commonly found in similar products from other manufacturers — that we never use. Our list of toxic offenders is always growing. While each product has a unique guarantee, as a company we keep a master list of toxic offenders we'll never consider for use in anything. Period. We confirm, to the best of our knowledge, based on information from our raw material & packaging suppliers and manufacturing partners, that our products are Honestly FREE of: phthalates (DEHP, BBP, DBP, DMP, DEP); PVC; formaldehyde; alkylphenols; benzene; TEA (Triethanolamine); MEA (Monoethanolamine); parabens; phosphates; chlorine; chlorinated or brominated solvents; ceteareth 20; polyethylene glycol (PEG); resorcinol; bronopol; quaternium 15; nanoparticles; triclosan; sulfur oxides; https://www.honest.com/about-us/honestly-free-guarantee Page 1 of 3 Case 7:16-cv-01125 Document 1-14 Filed 02/12/16 Page 2 of 3 Honest Free Guarantee |The Honest Company 9/22/15, 12:38 PM organohalides; hexavalent chromium; DMDM hydantoin; organophosphate pesticides; 1,4 - dioxane; SLS/SLES (sodium lauryl/laureth sulfates); optical brighteners; mineral oil; petrolatum; BPA (bisphenol-A); a-chlorotoluene This is just the short list of hundreds of risky chemicals that many conventional manufacturers use, and we've opted NOT to. And our list is always growing. The only exception to this claim (to be perfectly transparent and honest) is that we cannot account for background contamination or cross-contamination. For example, most soils naturally contain trace amounts of arsenic which can then end up in plants grown in the soil. This is standard for all products, no matter who the manufacturer is, but we do our best to proactively find the purest, most unadulterated ingredients and all natural sources. We're über-vigilant to the latest science. We stand behind the safety of our products, but that doesn't stop us from trying to do better. Every. Single. Day. You can rest assured that we're doing our very best to understand every nuance of the complex world of toxicology. We're hyper-attentive to staying abreast of the latest science, actively consulting our medical advisory panel, conducting chemical safety profiling, referring to green chemistry reports, adapting to new international standards, and examining credible lists of unacceptable ingredients (like the International Chemical Secretariat's Substitute It Now list). And should any new regulations, studies, or real risks become apparent and concerning to us or our community, we quickly assess the data, modify our approach, and immediately update our formulation (that's how we roll)! If you ever have a question, we're happy to answer it. And, if you ever have a recommendation, we're grateful to hear it. Together we can make it better ! SM Support Account About Us FAQ Contact Us Feedback Vendor Inquiry My Account Order History Invites Blog iPhone App Who We Are What We're About What You Can Expect Careers What's Inside Our Principles Health & Sustainability Chat with Us! Call Us! 1.888.862.8818 Mon - Fri 5AM - 5PM PST WE NOW SHIP TO CANADA! Get to Know Us Honestly Free Guarantee Social Responsibility Press Honest Testimonials Honest Company Reviews Retail Locator Become an Affiliate Facebook Twitter Pinterest Instagram Google+ ©2012-2015 The Honest Company All Rights Reserved Privacy Policy / Terms of Service https://www.honest.com/about-us/honestly-free-guarantee Page 2 of 3 Case 7:16-cv-01125 Document 1-14 Filed 02/12/16 Page 3 of 3 Honest Free Guarantee |The Honest Company https://www.honest.com/about-us/honestly-free-guarantee 9/22/15, 12:38 PM Page 3 of 3 Case 7:16-cv-01125 Document 1-15 Filed 02/12/16 Page 1 of 2 Medical Advisory Board - Learn About Our Commitment To Health - The Honest Company search honest.com invite friends, get $20 sign in Who We Are BUNDLES What We're About What You Can Expect Our Commitment Our Principles Health & Sustainability CA Transparency Act Honestly Free Guarantee Our Social Efforts DIAPERING FEEDING PERSONAL CARE CLEANING VITAMINS & MORE 0 cart scientific & medical advisory board invite friends | Mon - Fri 5AM - 5PM PST call us! 1.888.862.8818 Our Story 1/26/16, 10:45 PM free shipping over $50 * GEAR & MORE GIFTS The Honest Company has ambitious social impact goals, aiming to transform early learning environments where children spend the majority of their time and ensure youth have the education and training they need for successful adulthood. To support these goals, The Honest Company has assembled a Scientific & Medical Advisor Board, bringing together thought leaders on the health and safety of children to advise and inform our philanthropic and social responsibility vision, provide ongoing guidance for this strategy, and most importantly, foster network building and dialogue that will strengthen the childcare field as a whole. Social Responsibility Medical Advisory Board What people are saying Press Honest Testimonials Honest Reviews Contact Us Feedback Vendor Inquiry Careers DEBORAH FRANK Certified Nurse Midwife DR. CARA NATTERSON Pediatrician and author of Worry Proof Deborah Frank is a certified nurse-midwife and the first CNM Dr. Cara Natterson, a graduate of to be granted practice privileges Harvard University and the Johns at UCLA, Cedars-Sinai Medical... Hopkins School of Medicine, is a respected pediatrician and the... Read More Read More DR. RICKI POLLYCOVE OBGYN and Board of Trustees American Society of Breast Diseases Ricki Pollycove is a board certified OBGYN, with a practice focused on comprehensive, integrative gynecology with a focus... Read More DR. THALIA FARSHCHIAN Naturopathic Doctor, National College of Natural Medicine Dr. Thalia Farshchian is a licensed naturopathic doctor educated at the National College of Natural Medicine in Portland, OR... https://www.honest.com/about-us/medical-advisory-board DR. ASA BRADMAN Associate Director of Exposure Assessment of the Center for Environmental Research and Childen's Health at UC Berkley School of Public Health Dr. Asa Bradman is an environmental health scientist and expert in exposure assessment and epidemiology JESSICA DONZE BLACK RD, MPH, Clinical Dietitian at the Washington Center for Weight Management and Research Jessica Donze Black RD, MPH is a child nutrition expert with nearly twenty years of experience in clinical, community and policy... Page 1 of 2 Case 7:16-cv-01125 Document 1-15 Filed 02/12/16 Page 2 of 2 Medical Advisory Board - Learn About Our Commitment To Health - The Honest Company focusing on occupational... Read More 1/26/16, 10:45 PM Read More Read More DR. ADRIENNE ETTINGER Dr. Adrienne Ettinger, Epidemiologist YVETTE SANCHEZ FUENTES President, National Alliance for Hispanic Families and former Presidential Appointee, Director, Office of Head Start SAM KASS Food Entrepreneur, Former White House Chef and Senior Policy Advisor for Nutrition Dr. Adrienne S. Ettinger, ScD, Sam Kass is a Food Entrepreneur, MPH, MS is a formally-trained and Former White House Chef epidemiologist, and Fellow of the Yvette Sanchez Fuentes is the President, National Alliance for and Senior Policy Advisor for American College of Hispanic Families and the former Nutrition. In 2009, a newly Epidemiology, with... Director for the Office of Head elected... Start at the... Read More Read More Support Account About Us FAQ Contact Us Feedback Vendor Inquiry My Account Order History Invites Blog iPhone App Who We Are What We're About What You Can Expect Careers What's Inside Our Principles Health & Sustainability Call Us! 1.888.862.8818 Mon - Fri 5AM - 5PM PST WE NOW SHIP TO CANADA! Read More Get to Know Us Honestly Free Guarantee Social Responsibility CA Transparency Act Press Honest Testimonials Honest Company Reviews Retail Locator Become an Affiliate Facebook Twitter Pinterest Instagram Google+ ©2012-2016 The Honest Company All Rights Reserved Privacy Policy / Terms of Service https://www.honest.com/about-us/medical-advisory-board Page 2 of 2 Case 7:16-cv-01125 Document 1-16 Filed 02/12/16 Page 1 of 4 What is Caprylyl Glycol? - Ingredients - Honestly... The Honest Company Blog 9/22/15, 12:59 PM (HTTPS://WWW.HONEST.COM) SHOP HONEST.COM (HTTPS://WWW.HONEST.COM) FREE TRIAL (HTTPS://WWW.HONEST.COM/ACCOUNT/SELECT-BUNDLE) ABOUT US (HTTPS://BLOG.HONEST.COM/ABOUT-US) SOCIAL GOODNESS (HTTPS://WWW.HONEST.COM/SOCIAL-GOODNESS) LIVING (/CATEGORY/LIVING) WELLNESS (/CATEGORY/WELLNESS) For personal service, call 1.888.862.8818 FOOD (/CATEGORY/FOOD) DESIGN + STYLE (/CATEGORY/DESIGN-STYLE) INSIDE HONEST (/CATEGORY/INSIDE-HONEST) DEC 4 3 (https://blog.honest.com/caprylyl-glycol/#disqus_thread) WELLNESS () Search Honestly ... WHAT IS CAPRYLYL GLYCOL? FOLLOW US (http://www.facebook.com/TheHonestComp (http://www.twitter.com/honest) (http://instagram.com/honest (http://www.pinterest. SUBSCRIBE TO OUR BLOG Enter your email Subscribe Get a FREE Trial of Honest Products First Name Last Name (https://blog.honest.com/wp-content/uploads/2013/12/Caprylyl-glycol-definition1.jpg) Email Password This is part of our ongoing series helping consumers better understand chemicals, chemistry, and product formulations. We translate the science, bust the myths, and give you an honest assessment, so you can make informed choices for your family! Get Started TERMS OF SERVICE (HTTPS://WWW.HONEST.COM/TERMS) Ingredient Ingredient: Caprylyl Glycol What it is is: Caprylyl glycol is an alcohol derived from caprylic acid—a natural fatty acid found in the milk of some mammals, as well as palm and coconut oils. Ours is synthetically made, but nature-identical. THE HONEST BLOG https://blog.honest.com/caprylyl-glycol/ © THE HONEST COMPANY 2012-2015. ALL RIGHTS RESERVED. DISCLAIMER + Page 1 of 4 Case 7:16-cv-01125 Document 1-16 Filed 02/12/16 Page 2 of 4 What is Caprylyl Glycol? - Ingredients - Honestly... The Honest Company Blog 9/22/15, 12:59 PM What it does does: Caprylyl glycol is an effective conditioner and moisturizer that also DISCLAIMER: Content on this site is not a substitute for professional medical or healthcare advice, diagnosis, treatment, dietary, or safety advice, and may increase shelf life of a product by increasing the antimicrobial activity of other nothelps be used for suchthe purposes. Always seek the advice of your physician or other qualified expert with any questions you may have regarding a medical question, condition, or safety concern. Reliance on information presented on this site is at your own risk. This site contains the opinions and views of others preservatives. and does not represent the opinions and views of The Honest Company. Given the interactive nature of this site, we cannot endorse, guarantee, or be responsible for the accuracy or efficacy of any content generated by our users or bloggers. Why we use it it: Not only is this multitasking antimicrobial conditioning agent plant- TERMS OF USE (HTTP://WWW.HONEST.COM/TERMS) / based and especially effective at doing its PRIVACY POLICY (HTTPS://WWW.HONEST.COM/PRIVACY) job, it’s also Whole Foods Premium Body Care approved (http://www.wholefoodsmarket.com/department/article/whole-bodyquality-standards). And their standards, developed by a team of scientists over the course of years, are some of the strictest available. If they give it a thumbs-up, we do too. ABOUT US (http://blog.honest.com/about-us/) (HTTP://BLOG.HONEST.COM/ABOUTUS/) Why we’re featuring it today today: Many sites and sources tout the crimes of glycols and warn consumers to avoid them. They’re irritating. They’re harmful to your skin. They’re found in antifreeze! Clearly, with those types of accusations people often ask us why we’d use caprylyl glycol. But here’s the deal: Glycols are a broad class of chemicals and they are not created equal. “Glycol” simply means that the chemical structure of the ingredient contains two hydroxyl groups (made up of oxygen and hydrogen). As you can guess from that broad of a definition, this class of chemicals includes tons of compounds: propylene glycol, polyethylene glycol, butylene glycol, diethylene glycol, ethylene glycol (the notorious antifreeze ingredient), and more. Caprylyl glycol is just one of many glycols and, while some may be nasty and undesirable in body care products, this one is not. The Cosmetic Ingredient Review (CIR) Expert Panel (http://ijt.sagepub.com/content/31/5_suppl/147S.short) reviewed all SOCIAL GOODNESS (HTTPS://WWW.HONEST.COM/ABOUT (https://www.honest.com/about-us/givingUS/GIVING-BACK) back) available data just last year and assessed this ingredient as safe as currently used. It also gets the aforementioned seal of approval from the scientists at Whole Foods, which makes this ingredient as good as gold in our book. Have any other questions about caprylyl glycol? Let us know in the comments and we’ll do our best to respond! (http://www.facebook.com/sharer.php? (http://twitter.com/share? (https://plus.google.com/share? u=https://blog.honest.com/caprylylurl=https://blog.honest.com/caprylylurl=https://blog.honest.com/caprylylglycol/) glycol/&text=What+is+Caprylyl+Glycol%3F+) glycol/) TOP 5 POSTS 1. (https://blog.honest.com/a-message-from-thefounders/) A Message from the Founders (https://blog.honest.com/a-message-from-thefounders/) 2. (https://blog.honest.com/sodium-lauroylsarcosinate/) What is Sodium Lauroyl Sarcosinate? (https://blog.honest.com/sodiumlauroyl-sarcosinate/) 3. (https://blog.honest.com/breastfeeding-basicsis-your-baby-getting-enough-breastmilk/) Breastfeeding Basics: Is Your Baby Getting Enough Breastmilk? https://blog.honest.com/caprylyl-glycol/ Page 2 of 4 Case 7:16-cv-01125 Document 1-16 Filed 02/12/16 Page 3 of 4 What is Caprylyl Glycol? - Ingredients - Honestly... The Honest Company Blog 3 Comments 1 ! Honestly... ♥ Recommend 3 ⤤ Share Login Sort by Newest Join the discussion… Lisa Waite Mua 2 months ago • After alot of reactions over the years i have finally found out that this is the culprut. It makes my skin burn really bad △ ▽ Enough Breastmilk? (https://blog.honest.com/breastfeeding-basicsis-your-baby-getting-enough-breastmilk/) 4. (https://blog.honest.com/what-isphenoxyethanol/) What is Phenoxyethanol? (https://blog.honest.com/what-isphenoxyethanol/) 5. (https://blog.honest.com/jessica-albas-partymakeup-tips/) Jessica Alba’s Party Makeup Tips (https://blog.honest.com/jessica-albasparty-makeup-tips/) • Reply • Share › Christy Keaton 3 months ago • I am allergic to propylene glycol and was just trying to figure out if I would have the same reaction to caprylil glycol. △ ▽ 9/22/15, 12:59 PM • Reply • Share › BuckeyeBabye1 • CONTACT US (HTTPS://BLOG.HONEST.COM/CONTACTUS) - 1.888.862.8818 (TEL:+18888628818) a year ago I came across this article when I did a Google search for "caprylyl glycol vs propylene glycol", because my 13 month old son has severe diaper rash (not bleeding but almost blistery, and he's only ever had mild diaper rash while teething) and I read an article on WebMD (http://www.webmd.com/children/... that says not to use wipes "with alcohol or propylene glycol ... while diaper rash is present [because they] may burn the skin and spread bacteria." While I haven't used your wipes yet (though I keep hearing wonderful things about your company and intend to buy some in the near future), we've been using Huggies Natural Care wipes for a few months and they contain caprylyl glycol just like yours. My question is even though it appears to be the better and more natural version, does caprylyl glycol irritate severe diaper rash like regular alcohol or propylene glycol would? 53 △ ✉ Subscribe ▽ d • Reply • Share › Add Disqus to your site % Privacy YOU MAY ALSO LIKE (https://blog.honest.com/what(https://blog.honest.com/what(https://blog.honest.com/whatis-polyglyceryl-4-oleate/) is-caprylhydroxamicis-sodium-lauryllaurethacid/) sulfate/) What Is Polyglyceryl-4 Oleate? What is Caprylhydroxamic What Is Sodium (https://blog.honest.com/whatAcid? Lauryl/Laureth Sulfate? is-polyglyceryl-4-oleate/) (https://blog.honest.com/what(https://blog.honest.com/whatis-caprylhydroxamic-acid/) is-sodium-lauryllaurethsulfate/) https://blog.honest.com/caprylyl-glycol/ Page 3 of 4 Case 7:16-cv-01125 Document 1-16 Filed 02/12/16 Page 4 of 4 What is Caprylyl Glycol? - Ingredients - Honestly... The Honest Company Blog https://blog.honest.com/caprylyl-glycol/ 9/22/15, 12:59 PM Page 4 of 4 Case 7:16-cv-01125 Document 1-17 Filed 02/12/16 Page 1 of 3 What Does "Non-Toxic" Really Mean? http://blog.honest.com/what-does-non-toxic-really-mean/ JUL (/WEB/20140724065105/HTTP://BLOG.HONEST.COM/WHAT-DOES-NO Go (/web/20140724065105/http://blog.honest.com/what-doe 14 captures (/web/) 9/22/15, 12:32 PM (/web/20150318073138*/http://blog.honest.com/whatdoes-non-toxic-really-mean/) 2013 (/web/20130904033440/http://blog.honest.com/what-doe (/web/19960301000000/http://blog.honest.com/what- 5 Apr 13 - 19 Sep 15 does-non-toxic-really-mean/) (/WEB/20150318073138/HTTPS://WWW.HONEST.COM/) SHOP HONEST.COM (/WEB/20150318073138/HTTPS://WWW.HONEST.COM/) FREE TRIAL (/WEB/20150318073138/HTTPS://WWW.HONEST.COM/ACCOUNT/SELECT-BUNDLE) ABOUT US (/WEB/20150318073138/HTTP://BLOG.HONEST.COM/ABOUT-US) SOCIAL GOODNESS (/WEB/20150318073138/HTTPS://WWW.HONEST.COM/SOCIAL-GOODNESS) LIVING (/CATEGORY/LIVING) WELLNESS (/CATEGORY/WELLNESS) For personal service, call 1.888.862.8818 FOOD (/CATEGORY/FOOD) DESIGN + STYLE (/CATEGORY/DESIGN-STYLE) INSIDE HONEST (/CATEGORY/INSIDE-HONEST) 30 INSIDE HONEST () (http://wayback.archive.org/web/20150318073138/http://blog.honest.com/whatMAR WHAT DOES “NON-TOXIC” REALLY MEAN? does-non-toxic-really-mean/#disqus_thread) 28 With increasing awareness about the toxicity of products, you’ll find the term “nontoxic” on more products than ever before. On one hand, this is a stunning success on the part of all the advocates who have fought for product safety for the past generation. Go team! On the other hand, without standardized regulations for the term, it’s hard for the average consumer to understand what it means and when it’s simply greenwashing. (/web/20150318073138/http://blog.honest.com/wp-content/uploads/2013/03/WhatDoes-Non-Toxic-Mean-to-Honest1.png) Allow us to try to make some sense of the situation. First of all, let’s look at the most basic definition of “non-toxic” (and it’s probably exactly what you’d assume). Simply put, “non-toxic” means something will not cause harm to health or the environment. Sounds pretty straightforward, right? Well, it’s not. When it comes to the real life application of the word, it’s not quite so black and white because, technically speaking, all things can cause harm at some level — even water. http://wayback.archive.org/web/20150318073138/http://blog.honest.com/what-does-non-toxic-really-mean/# Page 1 of 3 Case 7:16-cv-01125 Document 1-17 Filed 02/12/16 Page 2 of 3 What Does "Non-Toxic" Really Mean? As the 16th century toxicologist Paracelsius said, “All substances are poisons; there is none which is not a poison. The right dose differentiates a poison and a remedy.” The dose (or exposure level) of a chemical is where things start to get really tricky. Some things, like Vitamin D, are necessary for good health but can be fatal in high doses. Others, as scientists only recently learned (/web/20150318073138/http://www.nature.com/news/toxicology-the-learning-curve1.11644), pose higher risks at lower doses (as in the case of hormone disruptors). Add in the fact that all the chemicals we are exposed are constantly interacting with each other and potentially turning into new chemicals or creating byproducts and you have quite a complicated mess—called life. Search Honestly ... FOLLOW US (/web/20150318073138/http://www.facebook.com/TheHo (/web/20150318073138/http://www.twitter.com/ho (/web/20150318073138/http://instagram.c (/web/20150318073138/http://www SUBSCRIBE TO OUR BLOG Enter your email Yes, it’s true. All of life is made of chemicals (water is a chemical) and since the dawn of time, they’ve all been interacting and doing wonderful and sometimes horrible things. Humans have added tens of thousands more into the mix in the past few generations and that’s complicating things even more, but the essential facts don’t change. And, the fact is, nothing is completely non-toxic. Subscribe Get a FREE Trial of Honest Products First Name Now that you have a basic understanding of what “non-toxic” means (or doesn’t mean) as it relates to the science of toxicology, what do you think it means in regards to product labels and marketing? Last Name Email Not much. Currently, as it applies to products and labeling, “non-toxic” is not a regulated or universally defined claim. According to Consumer Reports’ Eco-Label Guide (/web/20150318073138/http://www.greenerchoices.org/eco-labels/label.cfm? LabelID=131&searchType=Label&searchValue=nontoxic&refpage=labelSearch&refqstr=label%3Dnon%252Dtoxic): 9/22/15, 12:32 PM Password Get Started TERMS OF SERVICE (/WEB/20150318073138/HTTPS://WWW.HONEST.COM/TERMS) “Non-toxic” is not meaningful and can be misleading. There is no definition or standard used for judging whether a consumer product or its ingredients are “nontoxic,” and no assurance that such a claim has been independently verified. A product that does not meet the definition of “toxic” according to the Consumer Product Safety Commission should not necessarily be considered non-toxic. Essentially, manufacturers get to individually define what they mean by “non-toxic” (as long as their product isn’t acutely toxic as defined by government regulations). And they don’t necessarily need to tell you how they define it. We’re happy to tell you! We define “non-toxic” as chemicals that are generally safer for humans and the environment. While most manufacturers’ assessments of toxicity only take acute impacts into consideration, we also assess chronic impacts, exposure routes, unique windows of vulnerability, and a wide spectrum of potential health impacts including ABOUT US (/WEB/20150318073138/HTTP://BLOG.HONEST.COM carcinogenicity, teratogenicity, allergenicity, neurotoxicity, and more. (/web/20150318073138/http://blog.honest.com/aboutUS/) us/) We know that perfection is impossible, but that doesn’t stop us from trying to do better. Every. Single. Day. You can rest assured that we’re doing our very best to understand every nuance of the complex world of toxicology. If you ever have a question, we’re happy to answer it. And, if you ever have a recommendation, we’re grateful to hear it. (/web/20150318073138/http://www.facebook.com/sharer.php? (/web/20150318073138/http://twitter.com/share? (/web/20150318073138/https://plus.google.com/share? u=http://blog.honest.com/whaturl=http://blog.honest.com/whaturl=http://blog.honest.com/whatdoes- does- doesnon- non- nonWe were unable to load Disqus. If you are a moderator please see our troubleshooting toxic- toxic- toxicguide. really- really- reallymean/) mean/&text=What+Does+%E2%80%9CNonmean/) Toxic%E2%80%9D+Really+Mean%3F+) http://wayback.archive.org/web/20150318073138/http://blog.honest.com/what-does-non-toxic-really-mean/# Page 2 of 3 Case 7:16-cv-01125 Document 1-17 Filed 02/12/16 Page 3 of 3 What Does "Non-Toxic" Really Mean? 9/22/15, 12:32 PM YOU MAY ALSO LIKE SOCIAL GOODNESS (/WEB/20150318073138/HTTPS://WWW.HONEST (/web/20150318073138/https://www.honest.com/aboutUS/GIVING-BACK) us/giving-back) (/web/20150318073138/http://blog.honest.com/natural(/web/20150318073138/http://blog.honest.com/why(/web/20150318073138/http://blog.honest.com/whatvs-synthetic/) doesnt-honestis-caprylhydroxamictoothpaste-containacid/) The Honest Truth: Natural vs. Synthetic fluoride/) What is Caprylhydroxamic (/web/20150318073138/http://blog.honest.com/naturalAcid? vs-synthetic/) Why Doesn’t Honest (/web/20150318073138/http://blog.honest.com/whatToothpaste Contain is-caprylhydroxamic-acid/) Fluoride? 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