June - Stylist and Salon Newspapers

Transcription

California Stylist & Salon
Volume XVI, Number 1, Issue 181
June 2011
Published monthly by
Holland Graphics, Inc.
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Portland OR 97221
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Contributing Writers:
Judy Culp, Jerry Tyler, Jaime Schrabeck,
Charlene Abretske, Neil Ducoff, Marco Pelusi,
Ken Cassidy, Anne Martin, Melinda Minton
California Board of Barbering
and Cosmetology
Kristy Underwood, Executive Officer
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2 | JUNE 2011 | CALIFORNIA STYLIST & SALON
JKS_StylistonepageJan2011.pdf
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Adding Wellness in the Salon
In this issue...
Endeavors
8 Esthetic
The terms medical spa, also called,
medi-spa, and wellness spa or
wellness center are currently hot in
esthetic circles. However, they are
terms that have different meanings
for different people.
9 The Nail Extension
What role do nails play in the day
spa industry? Apparently, they do
not play a very significant one. With
the industry focused on skin care,
massage, wellness, etc., nails do not
receive much attention.
Beauty Business Buzz . . . .
Niche Equals Rich . . . . . .
The Spirit of Esthetics . . . .
The Medi-Spa Bandwagon
Esthetic Endeavors . . . . .
The Nail Extension . . . . . .
Beauty Insider . . . . . . . .
Letters to the Editor . . . . .
The Mane Objective. . . . .
California Board News . . .
Classifieds . . . . . . . . . . .
Better Business . . . . . . . .
Calendar . . . . . . . . . . . .
What’s New in the Market .
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15-17
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10 Beauty Insider
Are you one in a million, or are you
just one of many? The difference
between a salon that outshines its
competition and a salon that blends
in with the masses is how loud it
shouts its uniqueness.
On the cover...
Photo by Marco Pelusi
www.marcopelusi.com
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New CosMed Boutique Spa/Salon,
Ergonique, opens in Newport Beach
Ergonique announces its move to a new location
in the Corona Del Mar Plaza, Newport Beach, an
elegant sanctuary designed to heal the mind, body,
and soul.
“Our goal was to create a chic, luxurious retreat
where discriminating people can come to relax and
socialize, while receiving the most advanced spa
treatments custom tailored to address their particular
needs,” said De Ann Mix, CEO of Ergonique.
“We’ve created a unique experience that caters to
both men and women, enabling them to relax, refresh, and rejuvenate, stressing a synergistic balance
of beauty and wellness.”
With a laser-like focus on each member’s
personal goals as its highest priority, the
De Ann Mix, CEO of Ergonique
Ergonique Team designs an enhancement
portfolio customized to fit the particulars
of an individual’s health and lifestyle. In an
atmosphere of comfort and discrete confidentiality,
skincare, hair, massage, manicure, and cosmetic services are all available.
Ergonique offers a unique blending of the latest medical advances in aesthetic
enhancement, age management, surgical and non-invasive rejuvenation, seamlessly
integrated with age old natural treatments and holistic therapies. Ergonique provides only
the finest spa procedures, therapies, and products, performed by some of the most highly
trained staff in the industry who are dedicated to enhancing the wellness and meeting the
health and beauty needs of Southern California’s most discriminating clientele.
For more information call 866-577-2633 or visit www.ergonique.com.
Beauty
Business Buzz
Charlene Abretske
Grooming is, in fact, a very important part
of wellness. The definition of the word “wellness” is the quality or state of being healthy in body
and mind, especially as the result of deliberate effort,
according to www.dictionary.com.
The beauty industry exists specifically for
people through maintaining their appearance
and increasing their self-esteem by the act of
grooming one another.
Although there are many different definitions of beauty throughout the world, there is
one aspect that anthropologists recognize as
present in all, and that is healthy appearance.
Our western standards of beauty support this
through promoting shiny hair, healthy clear
skin, white teeth and clear eyes. In fact, the
beauty industry has worked incredibly hard
innovating techniques and products to exaggerate a healthy appearance.
Wellness and beauty go hand-in-hand and
when we think about the way we share beauty
information and rituals, not all that much
has really changed throughout history. In our
salons and spas, we gather and exchange ideas
every day. We play the role of “beauty professional” to our client, which includes the roles
of friend, trusted confidant and teacher.
There is nothing as natural or innate to us
than to want to spend more time in the salon
or spa pampering and learning. I do not think
anyone reflecting on their lives ever said to
themselves, “I really should have spent less
time being pampered at a great salon or spa.”
When you are creating your sense of
culture and community for your business,
remembering to keep wellness in the mix will
help you connect to the primal reasons why
you got into this industry. They probably have
something to do with making others feel beautiful and feeling great about doing so.
Sue Santsche, the owner of The Spa at
Personal Choice in Eureka, Calif., offered
special insights into the history of wellness
and spa treatments, as well as how they fit in
today. “In ancient Egypt, Cleopatra was known
for her great beauty,” Santsche explained.
“She owed that in part to her sour milk baths’
exfoliating acid properties, to which she added
lavender to cut down on the sour smell. Even
without knowing why, they knew it created
smooth, soft skin. Now we can rely on delivery systems that are more effective and an
experience that delights all the senses. At our
spa, we offer a Cleopatra Bath to pay homage
to early and effective beauty treatments.”
It is no surprise that helping you feel better
should take place in the same space as making
you look better. We tend to forget about the
medicinal purposes of many items we consider
personal care or professional beauty items. “In
the days and months following the Chernobyl
disaster,” Santsche said as an example, “one of
the first items used on the survivors were sea
salts loaded with sea minerals known for their
detoxification properties and also known to be
extremely gentle.”
Modern history is filled with other examples of wellness items that improve health,
including: paraffin dips for arthritis, dry
brushing techniques used by the astronauts
in space to maintain their cardiac health and
substances that aid in lymphatic drainage for
chemotherapy patients.
Santsche’s advice for salons who want to
begin adding wellness treatments is to “Begin
learning about the products you are already
using and add slowly from there. You may
already be using product lines with great
ingredients, and when your staff shares their
knowledge with the clients you have really
added value to the client experience.”
“The social aspect of the salon or spa
should never be downplayed. We learn so
much from our clientele everyday and they
learn from each other too. We want to be
known both as a great place to go and relax,
and as a place where clients can share and receive information that will enhance their lives
when they leave us for the day.”
Top Wellness Ideas to Add to Your Salon
Unexpected Delights: Create an experience for your clients in places they would not
expect it. In the shampoo area, add essential oil
diffusers with relaxing aromatherapy combinations. This is usually one of the most sterile
looking areas of any salon, and you can create a
beautiful environment with soft lighting and a
privacy screen.
New Uses for Tried and True
Treatments: We mentioned paraffin dips;
why not use them, especially in colder
climates, to treat those with symptoms of
arthritis? Many of your clients could use these,
or know others that would benefit from them.
This creates an opportunity for welcoming
new clients, who may return often to take part.
Try Before You Commit: Before adding new services and new employees to your
salon, try getting a new product line for body
treatments to start the ball rolling. Select a
line that offers a lot of education, and have
beauty wellness nights for clients to attend.
Incorporate small “add-ons” to services, using
these items and see how your guests respond.
Getting back to the family tree of wellness
/ beauty may be something you already gravitate towards, but taking that first step does not
always have to be costly or painful. This can be
a step in the right directions for you and your
clients overall well-being.
Charlene Abretske is an independent business advisor. To reach her email
[email protected] or call (760)453-1882.
Niche Equals Rich in the Day Spa Industry
by Melinda Minton
Why should we go poor trying to do everything, when we might easily become rich
doing one?
With the spa market becoming more and
more saturated, the standard methodologies
behind doing business within the industry
are rapidly changing. A decade ago, it was
sufficient to offer the standard fare of facials
and massage with a theme and an appealing
facility. This is no longer the case.
Today there is a spa on every block.
Unfortunately, the competition is tugging at
the purse strings of many spa owners. While
it is typical in a capitalistic society for competition to force the weaker players out, the
redundancy of spa facilities makes it difficult
for the consumer to choose a spa and loyally
stick with it. A price war typically ensues,
and in a service-based business, no one wins
at this game. The solution is to forge a new
path.
Do what you do best. Instead of offering
a War and Peace styled menu, why not only
offer those services for which you are known?
Instead of the “all under one roof ” approach,
why not whittle your services down to the
heart and soul of your spa?
For instance, I taught a spa management
Lilibet Iken, Clayton, MO
“I love the lasers and what they do for clients!
13 new laser clients in just 9 weeks.”
class for a spa in Los Angeles that only does
one service. They only did one type of facial.
They only sold six products. Yet, their profit
margins were well above average. Their
estheticians were booked weeks in advance.
Their retention figures were unheard of. The
simplicity of their offerings paid off through
consistency, expertise at a single service and
sell-through. Clients came either on a weekly
or monthly basis and they routinely purchased home care. Their formula for success
was lean but complete.
It is a similar story for a waxing parlor in
New York City. In this day of laser hair removal, who knew that a facility only offering
waxing would be so sought after. Additionally,
they were booked solid with a pre-booking
success rate of 92 percent.
Identify your target market. By segmenting your target market, you can truly begin
to break down your general clientele into
subgroups who share specific interests. Given
this you can target specific needs within the
smaller populations (i.e. career women vs.
stay at home moms, men vs. women, teens
vs. baby boomers). These groups have specific needs and crave particular services, home
care and overall experiences.
Setting aside an evening for gentlemen only, for instance, allows you to cater
Tami Cowger, Las Vegas, NV
“In 8 months I have opened up my own ofce,
hired an assistant, and I am running my laser 6
days a week. Thinking about a second laser.”
exclusively to one sub-group of clients.
Likewise, offering a fashion forward career
enhancement night in the form of an educational soiree will accommodate busy working
women. Moreover, by grouping clients in this
fashion you set the stage for bonding amongst
your current clientele and encourages happy
clients to bring along their friends for ideal
referral opportunities.
Get mobile. If you have a successful
spa, expand your reach. Creating a mobile
presence is easy and flexible. With a van or a
small trailer, your spa can attend weddings,
parties, events, corporate celebrations and
more. Further, it is a great way to get the
word out. The ability to generate publicity
with a mobile unit is tremendous. Overhead
is relatively low and the outlay of materials
and equipment can be quite sparse. The real
trick is being on location and creating the
appropriate mood.
Host parties. One of the best ways to
supplement the daily earnings of your spa
is to allot for parties and gatherings during
non-peak hours and times when the spa is
ordinarily closed. Corporate parties, princess
parties, bridal parties and simple family gettogethers can generate income during those
times. By moving a bit of retail and setting up
rooms for multiple users, a large number of
Pam Matheson, Hickory, NC
“Ever since I purchased the salon laser my
clientele and revenue has gone up
tremendously.”
people can typically be accommodated.
For those on a budget, consider setting
up a “do it yourself ” bar of facial and body
products. Similar to a buffet, clients can then
do their own masking, body wrapping and
buffing under the guidance of a staff member.
This approach can be a lot of fun for the
participants while they cut costs dramatically
given the tremendous reduction in staffing
requirements. Catering the event is a part of
the fun. Building sampler kits for at home
use should be a part of the event’s pricing.
Furthermore, inviting participants back
through incentive options like gift with service
purchase is a great way to build your spa’s
long-term client base.
Breaking your spa’s services and goals into
specific groupings or opting to only service
particular spa needs are further ways to define
your presence in a saturated marketplace. Sit
down with your menu and your financials
and explore where your facility offers the
most potential for current and future earnings. Fine-tuning your vision and offerings
can truly be worth your time and attention.
Melinda Minton is a spa consultant and health and beauty expert.. Minton
is a licensed massage therapist, esthetician and cosmetologist with an MBA
in marketing. Minton is the founder of The Spa Association www.thespaassociation.com. You can reach her at [email protected].
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CALIFORNIA STYLIST & SALON | JUNE 2011 | 5
Meaning of Work: The Spirit of Esthetics
By Anne Martin
Whether you have practiced for 22 days
or 22 years, all estheticians reading this are
colleagues.
In Buddhism, a group of like-minded
individuals is called a “Sangha.” Regardless
of how differently you practice (medical,
Ayurvedic, European, etc), or what your age,
political or spiritual beliefs may be, you are
bound by the thread, the sutra, of the practice
of esthetics.
With that in mind, stop fearing that others
know more if you are new to the field. Stop
worrying those younger individuals will pass
you by. Ease down those burdens and pick up
the sutra that binds estheticians, realizing that
there are no strangers in the esthetic Sangha.
The theologian William Barclay said,
“There are two great days in our lives: the day
we are born, and the day we discover why.”
There is a profound satisfaction in finding
your life’s purpose, and figuring that out is
intrinsic to discovering your true calling.
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Consider this bit of wisdom from
Aristotle: “Where your talent and the needs of
the world cross, there lies your calling”; and
its geography is mapped using core values,
beliefs, environment and character.
Core values contain elements of how
you go about your work; they are observable,
discernible and unchanged. “Integrity first;
Service before self; Excellence in all we do.”
These core values of the US Air Force just as
easily identify esthetic values.
The Buddha said, “All that we are is the
result of what we have thought.” Belief that
your life matters, and that what you do has
consequence are as lamps in the mind’s
darker rooms.
Consider those clients who look forward
to their appointments for days, and sink
gratefully into the peace you have created, to
be eased and renewed by your labors. “We
need a fresh way of looking at the importance
of our lives,” wrote James Hillman.
You have only to realize what you accomplish in service to others steadies the heartbeat of their world to know that your work
matters. Generosity in the gift of bits of time,
and kindness in seemingly toss-away conversations bring simple moments of piercing
normalcy: they are balm to tired spirits.
It is common that physical environment
influences choice of professions. An obvious example: there are more air conditioner
specialists in Florida than Siberia. However,
another kind of environment is one in which
you were told you could accomplish anything
to which you set your intention, and applauded as your imagination dreamed its way
into reality, substance and purpose.
Character declarations, like Popeye’s, “I
yam what I yam!” refer to what is intrinsic in
your nature. It also reveals this: The way you
do things when no one is looking tells more
than any degree, impressive bank account or
national prominence. It surfaces in how you
work each day; doing your best each time
reflects a personal standard of excellence,
revealing character.
This character manifests when you listen
to the grief of the client whose husband
or partner has died. To listen to another’s
sorrow is to bear witness to it, and that in
itself is a courageous thing, a selfless thing,
for their pain may remind you of your own.
You may have no words to offer, but in their
stead is something strong and fully human:
compassion.
In the year 6 BC, the philosopher
Heraclitus wrote: “The eye, the ear, the mind
in action. These I value.”
With every facial given, estheticians use
these prized senses. You see the skin and analyze it. You listen to stories told by the client
with acne whose raw distressed skin causes
emotional suffering as much as physical. You
listen to the aging client whose mirror starkly
reflects a worn, tired looking face she does
not recognize, showing the anonymity of age
folding over the time still left, like deep snow
covering a field, hushing her voice.
Deeply embedded in your mind is this
understanding: the particulars of any suffering are less important than the fact that
suffering itself exists, and that its impact on
the client’s spirit must be countered.
Therefore, you ponder treatments and
products, and then set to work, for your
talents intersect with their needs, and you
choose to help. You purify infected skin,
calm reddened faces, empty what is full, and
smooth what is bumpy. You ease fine lines
and lift what has slipped. You tell clients
that staring into a mirror can actually distort
vision, and that this healing and easing of
thoughts is a journey, but that you will walk
with them.
With this work, another sense is added
beyond those Heraclitus valued. Your touch is
without demands or judgments and is an offering of acceptance, especially to those who
are not touched kindly, if at all.
Estheticians are hardwired to help
through service, knowledgeable and educated
work, intuition and understanding. Balancing
logic and science with the radiant apprehension of the mind is a teeter-totter affair, for
there are those who would dismiss esthetics
as mere pampering and fluff; pity them.
In her book, Eat, Pray, Love, Elizabeth
Gilbert writes, “Just as there exists in writing a
literal truth and a poetic truth; there also exists
in a human being a literal anatomy and a poetic
anatomy. One, you can see; one, you cannot.
One is made of bones and teeth and flesh; the
other is made of energy and memory and faith.
But they are both equally true.”
Esthetics encompasses both anatomies by
putting into service your eyes, ears, mind and
hands. There is meaning found in practicing
over and again spiritual values of generosity,
beauty and craft as when you gently tuck in
a client, wash her face and listen to her story.
Your talents are meeting her world’s needs,
and so it is that your beloved profession calls
you to work. Light the candle and shut the
door: it is time.
This article was originally published in the
March 2011 issue of Skin Inc. magazine, and is
being reprinted with permission. All rights reserved.
Anne Martin is a licensed esthetician and esthetics instructor, and is a CIDESCO
diplomate. She is the founder and chairperson of the NW Estheticians’ Guild
and chairperson of the Washington State Advisory Board for Cosmetology, Manicuring, Barbering and Esthetics. Along with Mark Lees, PhD, she
co-founded the Institute of Advanced Clinical Esthetics, offering advanced
seminars for estheticians. Martin currently has a private practice in Seattle
where she specializes in the treatment of acne.
Do Your Research before Jumping on the Medi-Spa Bandwagon
by Ken Cassidy
Does adding a doctor’s name to your spa
make you a medical spa?
First, we need a definition of a medical
spa. According to about.com: “A medical spa
is a hybrid between a medical clinic and a day spa
that operates under the supervision of medical doctor.
Medical spas can treat conditions on your face and
body like brown spots, redness, and broken capillaries that cannot be treated at all or as effectively by a
traditional esthetician.”
Many spa owners are overly impressed
with the thought of bringing a doctor on
board to offer medical services to their
clientele. The truth is, no legal partnership is
formed, spa owners are basically considered a
landlord subleasing space to the doctor. The
doctor becomes a tenant within the spa facilities. This is a business decision and must be
treated as such.
Before offering the treatments that are
common in a medical spa some questions
should be asked of the medical provider.
The medical spa treatments offered will be
like laser treatments, laser hair removal, IPL
(intense pulsed light) treatments, microdermabrasion, and photofacials.
Also offered will be injectables like Botox
and other fillers, aggressive chemical peels
and skin tightening or skin rejuvenation.
Medical spas tend to have a more clinical
atmosphere than regular day spas. Many also
offer relaxing services like massage and body
treatments. Some medical spas have a wellness focus and include services like acupuncture, nutritional counseling and naturopathic
doctor consultations.
Ask who owns and operates the medical
practice? Does a doctor own it? Are they
actually on the premises supervising operations and doing treatments? Regulations vary
from state to state. A medical doctor generally
has to oversee the procedures performed in a
medical spa, but this does not mean they are
always (or ever) on the premises. Sometimes,
doctors lend their names to medical spas but
have relatively little involvement.
Who will be performing the procedure?
What is the licensing and training of the
people who are actually doing the services?
How long have they been doing the particular
procedure? This is especially important with
laser hair removal. Many states do not require
any license whatsoever and you can be badly
burned -- literally -- if someone does not
know what they are doing. Ask for “before
and after” photos of their work.
What kind of equipment will be used?
When did they buy it? Prices for medical
spa treatments like laser and skin tightening
(or skin rejuvenation) are high because the
equipment itself is expensive. Research the
type of equipment they use for the treatment
you are interested in because it is a complex
field and the technology is always changing.
You really want the most up-to-date, least
painful technologies for procedures like skin
tightening. Again, it is all in the interview
process.
What will this treatment realistically do
for your clients? Sometimes, doctors and
cosmetic surgeons open medical spas or want
to be a part of a spa as an adjunct to their
practice so they can offer more services. You
may give more credence to a doctor’s recommendations that you get microdermabrasion
or laser treatments. Do not lose your critical
judgment just because a doctor is recommending a treatment or wants to be a part of
your business.
How many treatments will your clients
need to see results? This is a hard question to
answer. People respond differently and you
may get good results from just one treatment
or you may be unsatisfied after a series. Ask
the doctor in the interviewing process what
the general protocol is; how many treatments
your clients may need; how frequently and
what you need to do to maintain results. Ask
what the doctor recommends in treating
particular issues or symptoms.
Doing independent research is good
because the medical spa or doctor will
recommend the machines they have already
purchased. It is important to know if it is the
best choice for your spa business.
Once you have made your decision of
who to bring into your business, the next step
is to set up an Independent Medical Contractor
Service Referral and Space Rent Agreement. This
agreement will protect the salon or spa by
defining the working term of two separate
businesses under one roof, including the use
of the subleased space.
Far too often, owners of salons or spas
are carried away with the thought of a doctor
being on board and they do not look at the
relationship as a business deal. Doctors have
different sets of guidelines and rules to abide
by. Salon and spa owners are not familiar with
these, especially HIPPA regulations. First,
the spa business needs to be legally protected.
Second, the spa needs to be profitable above
the base rents being charged.
Ken Cassidy is a salon owner and president of Kassidy’s Salon Management Consulting in Long Beach, California. For more information reach
Ken at (562) 432- 4462, email him at [email protected] or visit
www.kassidys.com.
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Clearly Defining the Medi-Spas and Wellness Spas
Esthetic Endeavors
Judith Culp
The terms medical spa, also called, medispa, and wellness spa or wellness center are currently hot in esthetic circles.
However, they are terms that have different meanings for different people. To avoid
misrepresentation, we need to have a clear
understanding of what the terms imply and
what services the consumer expects to find
in each.
A medi-spa is often an adjunct to a physician’s medical practice. A physician who
practices on-site at this location supervises the
spa. When considering selecting a medi-spa
for services or employment opportunities, it
is critical to obtain information on how the
spa is managed.
State medical boards are continuing to
crack down on facilities offering medical
services where there is no attending physician. Nurses may do injections, but they can
only do so under the direction of a physician.
What this means varies from state to state. It
may mean the physician is in the office, in the
building, available by phone, etc.
As a side note here, Medicare requires
those receiving allergy shots to receive them
only when the physician is actually in the
office. On the other hand, after the flu challenges, many additional medical personnel
have been allowed to give flu vaccinations.
This disparity would indicate that part of the
guidelines for injections should be dictated by
the risk factors involved and the ability of the
practitioner to deal with them.
The medical education group mti.org
posts this on their website: “In the US, there
are the core four specialties that have the
educational and formal training during the
post-medical school years to give these injections. These specialties are Plastic Surgery,
Facial Plastic Surgery, Dermatology, and
Oculoplastic Surgery.”
They point out that while other physicians “can” give injections, they have not had
the same background and only these groups
are required to take continuing education in
these studies. Other physicians may take a
weekend or a weeklong course to learn to do
injectables.
They go on to point out the success
with injectables is very technique dependent
and there are subtle variations that require
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expertise for optimum results. The role of
the esthetician within these offices varies
depending on the state where it is located.
This may include traditional esthetic services
in addition to working with laser or IPL (varies with states), peels and assisting with client
services in a variety of ways.
Client dissatisfaction most often occurs
when the technician does not have the education or training necessary to provide the
quality of services expected. This may be a
non-licensed person who has learned on-site,
or a licensed professional who is in need of
additional education, which can be challenging to find.
Medical spas tend to be more clinical in
atmosphere and appearance than spa facilities.
The focus is medical level therapies with a
respect to client privacy. Unlike spas, the client may never disrobe depending on the area
of the body to be treated. Some medical spas
do include relaxation services or expand their
offerings into the total wellness philosophy.
In the wellness spa, the focus is more on
spa ambiance, and may involve multiple practitioners from a variety of fields. In addition
to massage and esthetics, wellness spas also
offer acupuncture, Reiki, nutrition counseling, other counseling services, chiropractic,
medical physicians (such as a gynecologist
or osteopath), or other complementary and
alternative therapy specialists.
It may also offer fitness specialists from
a variety of philosophies, such as yoga or
Pilates. Horology, aromatherapy, life coaching, reflexology and weight loss are additional
areas that may be included. Rather than treating symptoms, the wellness spa will focus on
dealing with the links between mind, body
and health. It is possible the wellness spa
could be a wellness medical spa offering both
eastern and western approaches, but the focus
is on the full person.
One advantage of the wellness spa is
the fact that the clients may visit frequently.
Rather than going in quarterly for injections,
or perhaps monthly for skin therapies, the
wellness client would probably visit weekly
-- long term.
They may also have multiple services
while they are there. All practitioners working within this environment must embrace
the concept and support the client even when
they are not seeing them for services.
When considering visiting a wellness
spa as a client or as a potential employment
option, it would be wise to research the
background and credentials of those involved.
Who owns the center? As these are newer
styles of facilities, and the term “wellness”
is not standardized, it would be important
to make sure that their philosophy and
style are ones you are comfortable with as a
technician.
Wellness sounds wonderful, but it is
dependent on what you expect and how well
the facility meets your expectations.
Whether it is a medical spa or wellness
spa, these types of centers clearly have requirements beyond the “day spa.” In order to
be successful and meet the goals and expectations of their consumers, proper training of
staff and practitioners is critical.
Judith Culp, a CIDESCO Diplomat has been in the esthetics industry since 1980.
A CPCP permanent makeup technician for over 20 years she served a 4-year
term as a Director for the Society of Permanent Cosmetic Professionals, two
years as their president. She is president of Culp Enterprises Inc. and CEO of NW
Institute of Esthetics. Judy Culp is available for consulting. For more information visit www.estheticsnw.com.
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The Value of Nail Services
in the Spa Environment
The Nail Extension
Jaime Schrabeck
What role do nails play in the day spa
industry? Apparently, they do not play a very
significant one. With the industry focused on
skin care, massage, wellness, etc., nails do not
receive much attention.
This is obvious, whether reading a
typical menu of day spa services, or a list of
exhibitors and classes at a spa show. Very
few day spas target nail clients, and very few
nail product manufacturers target day spas.
This leads me to conclude that, despite the
popularity of professional nail care, nails may
be the most neglected aspect of the day spa
industry.
Many day spas attempt to function as
both a spa and a full-service beauty salon
(remember those?). How often do the words
“spa and salon” appear together? Enough
already. Typically, a day spa relegates its beauty
services, like hair, nails, waxing and makeup,
to the “salon” area of the facility. However,
it is difficult, if not impossible, to maintain
separate spa and salon areas, and have them
impart the same sense of “spa.”
Nail services performed at a day spa rarely
offer an experience any different or better
from what clients can experience at a traditional beauty salon. So, why bother offering
the services? Why would nail clients frequent
a business that does not prioritize what they
want most?
Having attending numerous spa / beauty
shows, I have concluded that spas, whether
they are resort, destination or day, treat nail
services as a necessity for guest convenience,
but not as a legitimate profit generator. There
is a presumption that while facial, massage
and body treatments can command two
dollars per minute, if not more, nail services
cannot.
I could take offense that the training and
skills of nail professionals are not more highly
regarded within the day spa industry. I have
a hard enough time convincing nail professionals to charge at least a dollar per minute.
However, as a salon owner who employs
licensed manicurists to provide services in
a clean, upscale salon environment, I am
grateful. It is easier to compete when the
competition does not understand the market
and it’s potential.
The word “spa,” must be used with
caution. Attaching “spa” to the name of any
service or business raises client expectations,
except when that word appears in neon.
(Neon tends to lower my expectations, but
increase my appetite.) What exactly does
the word “spa” mean anyway? Like so many
other words overused in the beauty industry,
it lacks meaning. For me, it translates as more
complicated, more time-consuming and
more expensive, none of which appeals to me
as a consumer.
Raising expectations can be a good thing,
as long as they are met. Clients would expect
to pay more at a day spa than they would at
a beauty salon, but they also expect a better
quality service. However, as most people
would acknowledge, paying more does not
guarantee a safer or better service. The bottom line: any establishment that offers beauty
services is required by law to meet minimum
standards for health and safety, regardless of
how much the services cost.
A salon does not need to be a spa to offer
quality nail services. The environment does
not ensure quality; it is the professional performing the services that matters most. Nor
does a salon need to make its services more
“spa” to charge more. Adding unnecessary
steps or overpriced products to the procedures does little to improve quality. It is hard
to justify increased service prices without
commensurate results. For example, using
expensive products for pedicures would likely
do nothing except add to product costs, and
lower the profit margin.
While spas advertise facials, massages and
other treatments with elaborate descriptions,
nail services often get a one-line mention
as if everyone should know what to expect
of a spa’s “signature” manicure or pedicure.
Again, perhaps I should be grateful because
if more detail were included, it may read
something like this:
Your extremities collect stress that needs release in
order to achieve optimal wellness / improve your mood
/ soothe your soul / balance your energy. Experience
the ancient traditions of the [insert name of indigenous
people here] that have passed along their unique
nail care rituals for hundreds or thousands of years.
Utilizing the incredible healing power of [insert name
of indigenous plant / mineral or popular landmark
here], our nail experts [read: any available employee]
will revitalize / nurture / replenish / restore your
hands and feet with our custom-blended, organic,
natural products, available for use at home to extend
your journey of enlightenment.
In the future, day spas may realize the
value of nail services for generating additional
revenue and increasing client loyalty. In the
meanwhile, I am happy to share what I have
learned about providing quality nail services
at every show I attend.
What happens in beauty,
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Jaime Schrabeck, Ph.D. owns Precision Nails, an exclusive nails-only salon in
Carmel, California. She can be reached at [email protected].
SOURCE CODE: 107
Check the Pulse of Your Brand
What is Your Core Point of Difference?
you want to attract as your core group of clients. Set a goal that 85 percent of your clientele would consist of this market. Of course,
everyone is welcome… but your look, style,
training, and team performance is focused on
making this core group of people feel special
and connected to you.
by Guest Writer, Kristi Valenzuela
Six Steps to Developing Your Brand Focus
(Article reprinted from PBA Progress, the official
publication of the Professional Beauty Association)
Are you one in a million, or are you just
one of many? The difference between a salon
that outshines its competition and a salon
that blends in with the masses is how loud it
shouts its uniqueness.
While repeat client retention has been
holding steady the last few years at 80
percent, new client retention has dropped
approximately 13 percent, showing only 25
percent of new clients are returning for a
second visit.
In the game of business, whispers do not
win; you have to learn to shout your brand
in a way that your community will hear. The
benefit of a salon that has a strong brand is
increased traffic of new client visits and longer
client retention; a well-known brand can also
recruit and maintain a healthy salon team.
It is critical to understand what a brand
is in order to develop it and use it to grow
your salon. Be careful, many people have a
misconception of what a brand is, start in the
wrong direction, and stop developing their
brand way too soon. A brand is not just a
logo, it is not just slogan, a brand is ultimately
your point of difference that is recognized by
clients. A brand is a theme of your uniqueness that is the common thread woven
through your recruitment, your team training, your menu, your team education, your
marketing, your client experience systems,
and your scripts. The true measurement of
your brand is who your clients say you are.
1. Decide on your core group of clients or
your core belief system (men, children, green
/ recycling, breast cancer awareness).
2. Plan your décor / dress code to complement and don’t vary from your message.
• Men — leather reclining chairs, flat
screen TV with sports center playing,
practice putting area in waiting area
• Teens — PlayStation or Wii video
game systems to play while you wait
• Breast cancer awareness — décor
color / style: pink; dress code: black,
white, pink everyday
3. Advertise or co-market. If you know who
your client is, it is much easier to reach them.
•Green / Recycle — clients who bring
in their empty product bottles to
recycle will receive ten percent off their
entire retail purchase
4. Specialty Services or Special Events.
•Men — hot towel, neck massage and
hand detailing with every service
•Breast Cancer Awareness — scheduled events throughout year with
speakers to come to your salon and
speak about awareness, schedule special
events for breast cancer survivors, support group meetings, etc.
5. Scripts and Conversation
•Men — know the latest sport scores
and who’s on the injured list
•Green / Recycle — understand environmental safe practices and talk about it
6. Promotions and Contests
•Men — refer a buddy for a chance to win
tickets to a big sports event in your area
•Men — pre-book your next two appointments for a chance to win a round of golf
and a lesson with a local pro
When you know who you are, you will see
how much easier it is to hire for your team,
train your team, develop your scripts and advertise to your clients. New clients will find you
faster and stay loyal longer, and that is priceless.
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Point Out Your Point of Difference…
“If you try to be everything to everyone, you’ll be
nothing to no one.”
Your brand is your belief system, it is
your values, it is your style, and it is your
uniqueness. It is who you say you are, and it
is who you are there for (your core group of
clients). It is how you shout your difference.
A great measurement of whether you are on
target is asking your clients or your community, “What do you think of our salon when
you drive by?” If they do not have a specific
and consistent answer, your message has not
been delivered.
Narrow Your Focus
“Dedicate 100 percent of your marketing to the
core of your brand; never take your eye off the ball.”
It is good to be narrow-minded when
growing your brand and discovering whom
Kristi Valenzuela is the founder and owner of Crystal Focus Salon Coaching
and also co-owner of Summit Salon Business Systems. Her programs, workshops, and training products focus on “real-life” salon solutions. For more
information go to www.crystalfocus.com.
See her featured presentation “Get Focused
and Make More Money From Your Front
Desk” at PBA Symposium 2011, July 30 August 2, in Las Vegas. PBA Symposium is
part of PBA Beauty Week. Visit probeauty.org/
beautyweek for more information.
PBA_Symposium_stylist_Finalnp.indd 1
4/20/2011 12:56:50 PM
Junior Style Stars Announces Winners
California cosmetology students Jacob Nieto and
Pavros Olivarez both earned first place in the Junior
Star Styles competition; a national competition that attracts the nation’s top cosmetology students.
Jacob Nieto from Los Angeles Trade Tech won top
honors in the Mens Division, while Pavros Olivarez
from Santa Monica won top prize in the bridal division.
The Junior Style Stars competition annually inWinner Mens Division: Jacob Nieto
Instructor: Marilyn Maine
vites cosmetology students to create a theme-inspired
Los Angeles Trade Tech
style demonstrating their skill at hair design and color.
All students compete on identical mannequin heads.
A panel of judges, all with professional hair experience, evaluate each entrant’s mannequin
based on technical, creative and aesthetic criteria.
“We wanted the students to focus on the types of styles they will be
creating once they graduate from cosmetology school, versus focusing on
more fantasy-inspired looks,” noted Paul Barry.
With the first place win in the mens division, Nieto
receives $25,000 along with one on one training with
International Men’s Cutting Educator Ivan Zoot.
Olivarez wins $5,000; a trip to the Puerto Rico
mansion of industry legend, Jesse Briggs; weekend
training with long hair legend Martin Parsons;
Winner Bridal Division: Pavros Olivarez
one on one master cutting class in Santa Fe, New
Instructor: John Rogers
Mexico with international artist, Dwight Miller; an
Santa Monica College
all expense paid trip to AACS Annual Convention
in Phoenix, Arizona; a main stage introduction at Premiere Orlando in Florida; a year of
personalized mentoring from industry professional Mary Wilson; and, two days and two
nights in Norman Lake, North Carolina at the Thermafuse Council Meeting.
For more information visit www.juniorstylestars.com.
What about the Elephant in the Room?
Letters
to the Editor
To The Editor:
I read with great interest the article by
Jerry Tyler in the March issue of California
Stylist titled “We’re Not in Kansas Anymore”.
He spelled out in detail what has to occur
before a new beauty school graduate can be
successful, which was very informative and
interesting.
He wrote about motivation, selecting
the right mentor and finding a progressive
salon; however, he didn’t mention the huge
elephant in the middle of the room.
That elephant is the 30,000 new licenses
being issued in California to new beauty
professionals each year and where all of these
new licensees are going to work.
You can advise a new beauty school
graduate on how to behave on the job, how
to stay motivated, and how important it is to
continue with your education but you also
need to tell them their chances of getting
a job are slim to none – that is if you don’t
count the chain salons.
So there were 30,000 new licenses issued.
That’s 30,000 graduates with student loans
and no way to pay them back.
Most students go to beauty school because they want to go to work in a salon that
offers a decent wage, benefits and vacations.
That scenario no longer exists. My advice to
students is to find out if there are jobs out
there before you go to school. Look in the
want ads for “Hairdressers Wanted.” Go to
Craigslist and see what’s available. Visit a
salon where you would like to work and ask
if there are jobs available. My guess is that
you will find out they will want to rent you a
booth or have you work on commission.
With the introduction of booth rental
salons, owners no longer want to train staff.
That takes a lot of time, money and effort and
they never recover their investment. It does
no good to have a student trained to use Paul
Mitchell, Aveda or any other manufacturer’s
haircolor if the salon they go to work does
not use Paul Mitchell or Aveda haircolor.
Schools should teach generic haircolor to
better prepare their students when they come
into the salon.
Beauty product manufacturers prosper by
making and selling products. They shouldn’t
be flooding the market with more students
than there are jobs to fill.
We salon owners are the customers they
should be trying to help prosper. The federal
government pays the schools to train people
for these non-existing jobs. Does anyone stop
to ask where are the clients going to come
from to keep 30,000 new hairdressers busy?
It is the salon owners who make it possible for the manufacturers and the schools to
prosper; yet the salons are on the bottom of
the food chain. If we are in this together, why
are schools prospering while the salons are
struggling? Something has to change.
From Andre Nizetich, President
American Board of Certified Haircolorists
Style Bar Beverly Hills Caters to the on-the-go Client Time is precious, so Style Bar Beverly Hills has created the perfect solution to getting
clients gorgeous in under an hour, with stylish hair blowouts, professional makeup applications, and perfect manicures and pedicures all happening simultaneously. Coining the new phrase – “Beauty
Express Bar” – Style Bar Beverly
Hill’s guests experience luxury, high
quality, affordable services with up
to three salon professionals working
at once, catering to the on-the-go
woman who wants all her beauty
services under one roof.
Owners and sisters Sharona
Rahimian and Ramona Molayem have
attended parties and special events all
their lives. They decided to create the
Style Bar BH because they needed a
quicker, better and more efficient way to get party-ready.
“We are taking the blow-out craze to the next level with hair styling, makeup and manicures all happening simultaneously,” say owners Sharona Rahimian and Ramona Molayem.
“Everyone in LA has someplace to be, and who doesn’t want to look more glamorous in
under one hour?”
Style Bar BH is located at 136 S Beverly Dr., Beverly Hills, CA, 90212. For more information visit www.StyleBarBH.com or call 310.858.2400.
Get Your Creative Juices Flowing
Again with Good Education
The Mane Objective
Marco Pelusi
Are you feeling a little unmotivated or
lacking creative inspiration lately?
Try getting yourself involved in some
education to get your fire back. You are never
too good or too experienced to learn something new to offer your clients.
Take a class on cutting, color, styling,
etc… If you leave a class feeling inspired
about even just one new idea for your salon
business or clientele, it is worth it.
Expand your skills set by attending a
thought-provoking educational seminar, outof-town hair show, local special event, or simply connect with the sales reps or educators
in your area for customized training. Perhaps
you can get tickets to go see an industry professional who inspires you onstage.
As hairdressers and business owners, we
diligently and continuously strive to be at
the top of our game by stretching our skills,
learning, and growing. Our clients expect us
to offer the very best, most innovative hair
services. We know the value of a good new
idea, and more importantly, our clients appreciate and recognize the value.
Keep in mind... “If you do what you’ve
always done, you’ll get what you’ve always
gotten.” – Tony Robbins
It is now a new day with new challenges.
We must sharpen our hairdressing talents
and remain open to learning about new and
innovative techniques. Today’s client is much
more need-based.
It is now about when they need a root
touch up or a good grooming… perhaps for a
job interview or here in Hollywood, an audition. It used to be quite different at one time.
It used to be more about a “want “for a new or
different look. However, things have changed
with each client who sits in your chair.
As services become more and more needbased, we must be at our best more than ever
so that our clients perceive us as a valuable
service. We certainly do not want them to
wander elsewhere. Nothing beats a good
new educational technique or method to stay
progressive and ahead of the rest.
Now, take some time to think through
attending a hair show or seminar prior to
committing. What is the first step? If you are
a salon owner, do you wish to include your
entire staff, or perhaps a portion of your staff?
Perhaps you can offer a ticket to an event as a
reward for retail or service sales?
Keep in mind that the entire class fee,
including expenses, should be tax-deductible.
Simply check with your accountant to be certain. This monetary incentive alone could be
enough motivation for you to make the trip.
Inquire with the companies who are hosting
or sponsoring the event as to if there is an
enticement on their end. Perhaps they are offering some free products or tools as a gift for
attendance. Many organizations, especially in
today’s economy, may be offering giveaways.
It does not cost you anything to find out.
Finally, do your homework in terms of
what would be the most useful educational
opportunity for you and your staff. Do you
need to increase haircolor services? Go to a
haircolor seminar and reap the benefits of
learning new techniques. Perhaps you will
even receive some complimentary haircolor
or haircoloring tools. See what you can come
up with; I guarantee it is within your reach.
Recently, I taught my “Celebrity
Highlights” technique onstage at the IBS
Show in New York City. It was so wonderful to share a highly valued technique that
I currently use on my celebrity clients with
everyone. For me, it is always incredibly
motivating to both teach and learn new and
creative haircoloring techniques. As a lifetime
learner, I always try to stay open to new ideas.
My NYC attendees were then able to go
home and tell their clients that they learned
a new color technique used on Hollywood
celebrities.
This is the “value” that I wish to impart to
you as hairdressers and salon owners to assist
you in building your business. The “value” of
being able to share your excitement with your
clients and share with them where you have
been and what you have learned. Clients love
hearing about you improving yourself and
your skills set, and are definitely more apt to
purchase an add-on color or other service if
they know it is the latest and greatest trendy
technique.
Get motivated. Find some inspiration.
Get your fire back. Right now, I encourage all
of us to sign up for at least one educational
class and reap the rewards. I would like to
personally invite you to attend IBS Las
Vegas in June, where I will be teaching more
fashion-forward Hollywood color techniques.
For information, visit www.ibslasvegas.com.
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Marco Pelusi is globally recognized as a haircolor trainer and platform artist.
Marco Pelusi Hair Studio, Inc. was named Best Hair Color in Los Angeles
2009 by KTTV Fox11’s “myfoxla Hot List” competition. Pelusi created
the Marco Collagen Color Guard HairCare System, the collagen system
developed for color and chemically treated hair. For more information, visit
www.marcopelusi.com.
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[email protected]
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The Beauty of Here and Now
on the horizon, awaiting our next forward
step, we must still be aware of how far we
Blue Highways
have come.
Jerry Tyler
In order to move forward, we must
appreciate the ground we have gained so
As I roam the Blue Highways of our profar and apply the lessons we have learned.
fession, I often wonder if we are so caught up
Sometimes, when we are busy creating
in the hustle of trying to make things happen, action, the movement around us does not
that we miss the beauty of the here and now.
give us enough of a pause to stop and take
Sometimes, it’s important to just be silent
in the beauty of our surroundings. While
for a while in order to see things that have
continuous and constant improvement takes
been there all the while, but we were too
discipline, so does existing in the present.
busy to notice.
Thus comes the saying “Now and Then.”
The nature and beauty of our business
“Then” is tomorrow’s action after today’s
can be lost in the shuffle if we do not take
great idea or plan. “Now” is here, and “Then”
time to absorb where we are and how far we
comes later.
The Board of Barbering and Cosmetology has a new
have come. Sometimes, we are so focused
The past is our history, and our future is
president and a new member.
on the next
big thing
or trying
to advance
a mystery.
To live&truly
abundant
lives,
both is highlyDeedee
Thank
you for
choosing
to advertise in
the Stylist
Salon.
Your
business
valued Crossett
and we was elected president of the Board at
towards our
dreams,
over analyze
professionally,
we must
want
you tothat
be we
pleased
with your ad. personally
This proofand
copy
is to help insure
this,keep
so please its
proof
forApril
any 25, 2011 in Sacramento. She takes
last carefully
meeting on
ourselveserrors
into a or
state
of anxious
inaction.
bothto
our
hopes for
future
and our appreomissions
with
special attention
address
andour
phone
numbers.
If you haveover
changes,
fax back
to
from Richard
Hedges,
a public member who served as
We become
frustratedorabout
we
ciation of the present in mind. “Now” is the
(503) 297-7022
call where
(503) 297-7010.
president last year. Christie Truc Tran, an industry member
believe we should be, and forget to appreciate
present and “Then” is the unseen future, the
elected
vice president of the Board.
We need to hear back from you by _____________________________or your ad space was
cannot
be guaranteed.
where we are. We forget to give ourselves
next chapter in life’s never ending book.
Ms.
Crossett
is the president and founder of the San
Please check one of the boxes below, sign and fax back.
praise for our performance thus far in our
Francisco
Institute
of Esthetics and Cosmetology (SFIEC)
Salon
journey, and realize
we have
as
Jerry Tyler’s
column Blue Highways
his “Road Less Traveled” perspective
OK that OK
witharrived
corrections
Additional
proofis required
and a strong supporter of undergraduate education for cosne Blvd. #24
on the solutions and challenges facing the beauty industry. Jerry Tyler has
metologists and estheticians. A graduate of Washington
R 97221 intended, not by accident.
While truly abundant leaders are always in been a stylist since 1975 serving as the former artistic director for Vidal
7-7010
State University with a bachelor’s of arts degree in comSassoon Academy and currently as Director of Industry Relations for Carlton
California Board of
the process
of conscious creation and positive
munications, Ms. Crossett spent approximately eight
Signature:
Date:
Hair salons. He is also a licensed cosmetology instructor and has served as
Barbering
and Cosmetology
action, they are also present in the here and
years working in marketing and sales promotions for
President of the California State Board of Barbering and Cosmetology.
President,
Deedee Crossett
now. Even while keeping our vision focused
various companies before moving into a field that she had
always felt drawn to: the beauty industry. She obtained
her esthetics license in 2001, then worked as an esthetician, spa consultant, and esthetics trainer before opening SFIEC in 2002.
Ms. Crossett was first appointed to the Board in 2007 by Gov. Arnold Schwarzenegger.
Multi-Function Facial Unit
The Board’s new member is Wen Ling Cheng of Palo Alto, who replaces Marie Lemelle
Features: Brushing, Vaccum, Spray,
as a non-industry, or public, member of the Board. Ms. Cheng, a State Farm insurance
Steam With Ozone, Hi Frequency
agent in Burlingame, was appointed by Assembly Speaker John Perez effective May 2, 2011.
Galvanic, Wood's Lamp 5 Diaptor
Her term expires January 1, 2015.
Magnifying Lamp & Easy-Roll Stand.
New Board President Elected
OOF
Specialty Equipment
Imperial Hydraulic
Barber Chair
Model #3190
$989.00
Shampoo Chair
Black vinyl only
Model #6010
Black vinyl only
$159.00
Santa Fe
Styling Chair
Hydraulic
Styling Chair
Model #STY A-2
$199.00
Model #STY A-18
Black vinyl only
$299.00
We’ll meet or beat
anybody’s price!
We also carry:
• Salon Furniture
• Manicure Tables
• Waxing/Massage Tables
• Shampoo Bowls
• Children’s Hair Cutting Chairs
• Skin Care Equipment
• Spa Equipment
• New & Used Equipment
Model #9214
$795.00
Black vinyl only
Duke
Model #2005
“The Best Looking
Barber Chair”
Omaha
$179.00
Black vinyl only
Black vinyl only
$869.00
BUY DIRECT AND SAVE!
Visit Board’s Website to Stay Informed
www.barbercosmo.ca.gov
Licensees often have questions concerning the
regulations, policies and general workings of the
Board of Barbering and Cosmetology, but aren’t
sure where to turn for answers. Often, they will
pick up the phone. But one of the most overlooked
resources available to licensees is at their fingertips:
the Board’s Web site at www.barbercosmo.ca.gov.
It would be a good idea for people working in
the barbering and cosmetology professions to take
the time to familiarize themselves with the website
in advance. That way, when questions arise, you’ll have some idea of where to look for
answers. And, chances are you’ll come across a bit of information of which you were
unaware. Providing licensees with all the information they need to operate according to
the laws of the state of California is a major priority of the Board and the website is an
important tool for fulfilling that goal.
The Board’s Web site is there to help you stay informed. Make sure you stop by
from time-to-time. www.barbercosmo.ca.gov.
Sexy Extensions For You
HAIR EXTENSION
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Pre-bonded Tips, Clip Ins
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1-800-586-4409
www.sexyextension.com
SALON OPENINGS
MISSION VIEJO ~ BEAUTIFUL NEW
SALON ~ EXTREMELY REASONABLE
RENT High end salon with easygoing, very
friendly atmosphere. Seeking a great Stylist
with a great attitude. Salon J is a great place to
work! ~ 24501 Marguerite Parkway #2, Mission Viejo 92692 ~ Call for more information
(949)215-7900
H
SHERMAN OAKS ~ SEEKING
INDEPENDENT
PROFESSIONALS - HAIR STATIONS, FACIAL ROOM,
MANICURE / PEDICURE SPA STATIONS
- RUN YOUR OWN BUSINESS Great rates.
Across from Whole Foods, 405 / 101 junction plenty of parking. Sheila (818)528-7273
$
LOWEST RENT IN TOWN FOR
HAIRSTYLISTS & NAIL TECHNICIANS!! LAGUNA HILLS, LAKE FOREST,
MISSION VIEJO ~ CALL TODAY! Booths
for rent or commission (with clientele).
Across the street from Laguna Hills Center
next to Ralph’s. Call Julie (949)280-3263
H
ARE YOU TIRED OF WORKING IN
LOUD, OVERCROWDED SALONS?
Established Salon in Orange has three private
stations for rent. Esthetician / Massage room
available (private entrance). Two weeks free rent,
cash bonus after six months. Call (714)403-9934.
H
HAIRSTYLIST & MANICURIST
WANTED FOR WEST LA HAIR SALON Good location with excellent parking.
Clientele preferred. Some walk-ins. Rental only.
Call Susie (310)836-1314
ANTIOCH, CALIFORNIA - SEEKING
STYLISTS & MANICURISTS WITH OWN
CLIENTELE Rent station by the day. Spacious,
well established salon. Stylist $0-50, Manicurist
$0-30 depending on your volume of clientele.
(925)783-6217, http://accentsHNdesigns.com
LAKEWOOD, CA ~ CARL RICHARD
HAIR SALON SEEKING POSITIVE,
FRIENDLY RECEPTIONIST AND STYLIST FOR STATION RENTAL that has own
clientele. Contact Leonie Waite (562)634-5871
or email: [email protected]
HAIRSTYLIST ~ LAKEWOOD , CA We
are looking for experienced and motivated
stylists with clientele to join our salon. Hairstylist stations for rent- $168.00 per week
.WHAT WE OFFER: Weekly rental or commission rate. Commission for retail sales, vacation time, backbar and beverages for clients
with a friendly atmosphere. Contact valerie@
vickiandfriends.com or 562-650-6404
RENTAL AVAILABLE FOR HAIRSTYLIST ~ MURRIETA / TEMECULA Offering
F/T Receptionist and backbar. We participate in
local advertising. Commission on product sales.
Send your e-mail to: [email protected]
LEASE OFFERS
H
CORNER - CYPRESS, LONG BEACH,
LAKEWOOD Hairstylist station for rent.
$250 per month or $62.50 weekly. Bring your
clients. Call Fran (310)952-1942 (home)
H
VALENCIA ~ CONCERTO HAIR
SALON HAS HAIR STATIONS
AVAILABLE Rental or commission. Plenty
of walk-ins. Great location. $200 per week first week free! Must have some clientele. Five
plus years experience required. Call Nik @
(661)287-3700 (work) or (310)963-4247 (cell)
H
HAIR STATION FOR RENT IN
TORRANCE (BORDERING PALOS
VERDES) Great opportunity in a well established salon. Plenty of parking. Full use of salon
includes coffee and snakes. Must have own clientele. $145.00 per week. Call Ana (310) 970-2184
or e-mail [email protected].
HAIR, NAIL & FACIAL STATIONS FOR
RENT IN PLACENTIA 50% off six months.
Rent or commission. Great location. Very
friendly atmosphere. Call Bibi (714)223-1437
CHAIR OPEN FOR RENT ~ HAIRSTYLIST OR MAKEUP ARTIST ~ AT
EXCLUSIVE, UPSCALE ROBERTSON
BLVD. HAIR SALON IN WEST HOLLYWOOD Email: [email protected]
SAN FRANCISCO, CA Nail Today and Hair
Salon has brand new hair stations for rent. Price
for rental is negotiable. All equipment BRAND
NEW and never been used. We are located in
the heart of the Financial District, directly across
from the Crocker Galleria Mall. Full backbar,
towels, smocks, coffee, tea, water and Wi-Fi.
Please call 415-722-0023 or 415-722-1802 for
detailed information. Nail Today and Hair Salon.
124 Sutter St, 3rd floor, San Francisco
UPSCALE SALON IN DOWNTOWN
PALO ALTO, CALIFORNIA Looking for
experienced Stylist with own clientele. Have
full control of your business in a great location.
GREAT PARKING for clients. Half a block to
the center of University Ave. Come join our
FAMILY. Full time/ part time negotiable. Call
to find out about move in specials. (408)2045682 for info.
BOOTH RENT ~ GREAT PRICE!! Mr. Gilliam Hair Care and Hair Design is looking for
experienced Stylist with clientele. Specializing
in hair straightening and some press and curling.
Call (510)428-1902 for more information. ~ 1732
Alcatraz Avenue, Berkeley, California 94703
RIO VISTA, CA ~ MASTER BARBER
WANTED Part-time or rent space. Can work
into full-time. Located in a very nice 55+ adult
retirement community. Can start in June. Call
for more information. (707)430-3354
NEW AND IMPROVED. Place Your Classified Online at www.californiastylist.com.
When you place your ad online it will appear immediately and in the next available
print issue for the same price. Check it out!
WANTED
ROSEVILLE ~ FULL-TIME HAIRSTYLIST WANTED Jack n Jillybeans Salon (for
Kids) F/T hair stylist wanted. Current California
Cosmetology License, must have experience,
busy shop, fun atmosphere, good pay, great
hours, start immediately. APPLY IN PERSON.
(916)786-3888
Gary Gerard “HAIRLUSIONS”
Advanced Haircutting DVDs
Bra
n
New d
!
Inquire about our In-Salon
Haircutting Workshops held
in your salon, one-on-one
instruction! 415.441.1156
See all of our Gary Gerard shears and
other products at www.GaryGerard.com
2519 Van Ness Ave, San Francisco CA 94109
415.441.1156 • Fax 415.441.9686
[email protected] www.garygerard.com
NEW
COLOR
with 7 Great Colors
to Choose From!
$30 each
We commend you on your pursuit in
furthering your education!
Also available in the following colors:
SHOPS FOR SALE
4 exciting new
cuts on each DVD
Volumes 14, 15, and 16 only
Stylish, Professional,
Durable and Value Priced…
Black
White
Natural
Brown
Navy
Maroon
Come See Us At... IECSC
Intl. Esthetics, Cosmetics & Spa Conf.
June 18-20 Booth #1201
All colors available in these stylish fashions!
SALARY / COMMISSION
PALACE BEAUTY COLLEGE LOCATED
IN LOS ANGELES, CA IS CURRENTLY
HIRING AN EDUCATOR / INSTRUCTOR
Minimum of 3 years or more experience in teaching is required. Applicants must submit their cover
letter and resume at [email protected]
or by fax (323)731-2601
CALIFORNIA STYLIST CAN NOW
BE MAILED TO YOUR HOME. Don’t
miss out! Subscribe now and receive your
important “must read” trade publication. Visit
www.californiastylist.com
New and Improved!!
Place Your Classified Online
www.stylistnewspapers.com
The Stylist Newspapers
now offers a new and
improved way to place
and view classified ads
specific to the beauty
industry. When you place
your ad it will appear
immediately online for 30
days and will also run in
the next available monthly
printed issue.
visit www.stylistnewspapers.com
to place your ad today!
SANTA MONICA ~ SALON, DAY SPA,
BOUTIQUE, BEAUTY SUPPLY Right to
private haircare line. Owner retiring - will stay
part-time to train. Low rent, long lease (2025).
$55K. Great location, lots of walking traffic.
(310)877-8002
CHINO ~ FULL SERVICE SALON FOR
SALE Well established, 20+ years. Six stations,
three shampoo bowls, facial room and wax room.
Low rent. Great location and opportunity! Call
for information (909)215-8812
FOR SALE - FULL SERVICE BEAUTY
SALON IN SUNNY ARIZONA in strip
mall. 4 Hair Stations- Pedicure spa - Nail station - Facial Room - Tanning bed room. Great
location across from large shopping mall.
Across the river is Laughlin, Nevada. For
more info call (949)598-4508
HAIR & NAIL SALON FOR SALE IN ANTIOCH Well established salon, approximately
1500 SqFt facility with 12 hairstylist stations, 5
dryers, 3 manicure stations, 3 shampoo bowls,
facial room. Large waiting area, lots of parking.
$17K OBO. For additional information please
call (925)779-9361
SKINCARE BUSINESS FOR SALE ~
CLOSE TO BEVERLY HILLS Established
in 1978 - owner retiring. Great clientele and
big potential. Four large facial rooms plus two
more rooms. Central air. Large waiting area.
(310)948-3122
SALON FOR SALE ~ STANTON, CA Great
location, busy corner, four stations, low rent.
Established 30 years, two stations rented. Sale
price $35,000 OBO. Call Betsy (562)508-0706 or
(562)537-1885 ~ [email protected]
SALON FOR SALE ~ FONTANA, CA
Good location - established, spacious salon. Nine stations and waxing room. Plenty
of parking. Stylists willing to stay. Asking
$45,000 OBO. Call (909)559-3114 for more
information.
BETTY #4560
JUDI #17560 RONNY #10560
APRON #19560
SUSIE #22560
PANT #13160
CAPRI PANT
#24160
To order call toll free 877.977.9585 or
check us out at www.smockers.com
BEAUTY SALON FOR SALE IN TEMPLE CITY, CA Great location, low rent, lots
of parking. Three stations, one manicure, two
shampoo bowls, dryer, new furniture. Nice
and clean salon. Call for more information
(626)285-0942
¤
BEAUTIFUL SALON FOR SALE IN
MOORPARK, CA 20 PLUS YEARS
FULL SERVICE SALON FOR SALE. SIX
STATIONS,WAXING / MASSAGE ROOM.
CLOSE TO MOORPARK COLLEGE &
FREEWAY. CALL FOR DETAILS, VIEW BY
APPT. ONLY (805)217-6581.
SALON FOR SALE IN VICTORVILLE, CA
Busy corner location, gorgeous salon. Three stations. Established six years. $600 rent. Owner
must see due to illness. Asking $22,000 OBO.
Please call for more information (323)528-4459.
WEST HOLLYWOOD SALON FOR SALE
Great location. Six stations, two shampoo bowls,
two facial rooms. Washer / dryer. Owner retiring. Asking $50,000 OBO. Free parking. Call
(818)497-3784
USED EQUIPMENT
SALON EQUIPMENT FOR SALE ~ SALON CLOSING IT’S DOORS JULY 30
Stylist chairs from $80; five stations ready to go;
four shampoo bowls; large orthopedic mats; five
product displays; four reception desks; manicure tables from $100; pedicure spas. Call Juan
(714)398-2771
SELLING YOUR USED EQUIPMENT?
Recently remodeled and need to sell your
old furniture? Upgraded your esthetic equipment? Reach the people that will buy from
you. Advertise in the California Stylist Newspaper classifieds. For more information visit
www.stylistnewspapers.com.
AFTER
Call for FREE
Advanced Esthetic Classes!
BEFORE
EXTRA INCOME FOR SALONS!
Poof!
Your Wish
Is Our Command!
www.sksmeditouch.com | 866-757-7546
PRECISION HAIRCUTTING CLASS with
Nicolas. The ultimate in one-on-one education.
Full day of hands-on training at our San Francisco studio. $250 (includes mannequin head).
Call 800-982-1995 or http://nicolashair.wordpress.com/?page id=36.
NEW EQUIPMENT
ELEGANT NAIL SUPPLY: We wholesale
and retail New & Used Salon Equipment,
Salon Furniture and all brand-name products OPI, IBD, Gena, Creative, LaPalm…
We offer online continuing education. Please
visit our website for more information:
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Phone: (937)258-0608 or 1-888-308-6308
á
HAIR EXTENSION CLASSES IN OUR
HOLLYWOOD LOCATION Learn Fusion, Bead / Locks, Invisible Methods, How Much
to Charge, Consults, Release Forms, Quantity of
Hair to Order, Color Matching, Removal. (310)
402-4211 www.makinwavescorp.com.
MISCELLANEOUS
DENTAL PLAN ~ NOT INSURANCE
~ SAVE UP TO 80% Includes vision, prescription, chiropractic...medical also. Starting
at $14.95 per month. No waiting or qualifying. Linda (541)554-7953 dentalnow4u.com
EDUCATION
Color Focus Booklet & DVD
Maree Andre’s Color Focus - Power
of Color is a comprehensive look at
the impact and uses of color,
Both for
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H
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THROUGH DVD’S - FREE CATALOG Hair cutting & styling, clipper &
razor cutting, hair coloring, wedding styles
& updo’s, makeup, facials, manicures and
pedicures, waxing & hair removal, massage,
and spa & body treatments. 800-414-2434 www.VideoShelf.com
TRAINING • PRODUCTS • SERVICES
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DONATE YOUR TIME:
CALIFORNIA COSMETOLOGY ASSOCIATION
SOUTHERN DISTRICT IS LOOKING
FOR CCA VOLUNTEER MEMBERS to
help create our future continuing education etc.
We need dedicated people in all areas of Southern
California. Our election is coming up in a few
months - so let us hear from you. Non members
and students can apply. (949)598-4500
BUSINESS
OPPORTUNITIES
MAKE $100 PER HOUR SHARPENING
SCISSORS AND CLIPPERS. I will beat
anybody’s price on any equipment and
training. (408)439-9161
NEW AND IMPROVED. Place Your Classified Online at www.californiastylist.com.
When you place your ad online it will appear immediately and in the next available
print issue for the same price. Check it out!
ARE YOU LOOKING FOR LOCAL BEAUTY NEWS?
NEW! Regional News Only Available Online
• Local Salon Profiles and Events
• Educational Events • Distributor News
• Beauty School Happenings • and more...
Now You Can Get Your
OWN “Must-Read” Copy
of the Stylist Newspaper
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Didn’t receive your own copy of the paper? Now you
can ensure you’ll get it each month to your home
address… Like MAGIC! Subscribe now and receive
your important “must read” trade publication.
...and for a limited time we have
dropped the price to only $15/year.
That’s only $1.25/month for 12 issues.
Don’t miss this opportunity to keep up on the latest in beauty business news
including important updates from your Licensing Board, shows and events,
business tips, and special promotions from our advertisers! All at your
fingertips in one resource – giving you more time to make more $$$!
Go online to subscribe. www.stylistnewspapers.com
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Questions:
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Confronting Confrontation
Better Business
Neil Ducoff
Have you ever encountered your boss,
wandering around like a mad dog looking for
confrontation, ready to rip into an employee?
Confrontation is not something most
people seek out. It does not feel good to confront, yet, it is something that leaders must
deal with. This leads us to ask, how do you
confront confrontation?
“I don’t like confrontation,” is something
that leaders tell me all the time. My response
is always, “Who does?”
However, it is important that leaders make
peace and deal effectively with confrontation.
In a leadership role, the first step is to accept
confrontation for what it really is: a conversation seeking to resolve a problem or situation
that has the potential to become emotional as
well as one that cannot be postponed.
Consider these no-compromise thoughts
to help confront confrontation effectively:
You are the voice of the company: It is
your job to speak on behalf of your company.
When you avoid, procrastinate, or engage in
the conversation but candy-coat the issue,
you are compromising the well-being of
the company, its employees and customers.
Engaging in difficult conversations is what
you signed on for when you accepted the role
of leader.
It is not about you: If you get a ticket
for speeding, you have to accept you were
speeding. The police officer gave you a ticket
because you chose to speed. When dealing
with behavior or performance issues, you are
addressing the chosen behaviors of employees
that compromise the standards and culture of
the company. Do not make it personal.
Keep the conversation safe: It is
natural to anticipate that an employee will
negatively react during a confrontational
conversation. When the conversation begins,
you are looking for that anticipated reaction
which can trigger a more aggressive response
from you. It is like a trap you set for yourself.
When the conversation gets aggressive on
either side, the natural reaction is “fight or
flight.” This is when things can get ugly. It
is your job to keep the conversation safe and
focused on achieving the desired outcome.
Avoid “I-just-want-to-get-it-overwith” thinking: Of course, you want to get
the conversation over with, but you cannot
keep the conversation safe when your tactic is
to drop a bomb and see what happens. These
conversations take time, so give them time.
So, you like to procrastinate: “Giving
into a leadership blockage today gives you
a bigger problem tomorrow.” Avoiding
confrontational conversations is a leadership
blockage. The longer you avoid a problem,
the bigger it gets. The bigger the problem
gets, the more emotional and volatile the
conversation can become. No-compromise
leadership means, “If it needs to be done –
get it done.”
Flip it: Simply changing your perspective
to coaching can help you work through a confrontational conversation. Help an employee
reach his or her full potential by coaching
them. “Stop doing that” is not coaching.
Asking an employee how he or she could
have approached a situation differently and
discussing alternatives feels a whole lot better
than initiating a verbal battle.
Then there are those tough ones: Yes,
there will be those conversations that fail to
reach the desired resolution. These conversations become heated, possibly not ending well.
These are learning opportunities to grow as a
leader. No-compromise leaders are not perfect
– but they try to get better every day.
Neil Ducoff is the founder and CEO of Strategies, a business training
and coaching salon specializing in the salon and spa industry. He is the
author of Fast Forward and his latest book, No-Compromise Leadership, won the 2010 IPPY Award for Leadership. For a signed copy, go to
www.strategies.com. You can email Neil at [email protected].
JUNE 2011
PP 1-6: SalonCentric presents Myrtle Beach 2011, Myrtle Beach,
SC www.saloncentric.com
PP 2-5: Aesthetics Show, Las Vegas, NV www.aestheticshow.com
PP 5-6: Premiere Orlando International Beauty Event & Premiere
DAYSPA conference, Orlando, FL www.premiereshows.com
PP 12: Masters of Beauty with Nick Arrojo, New York, NY www.
mastersofbeauty.com
PP 12-13: The Makeup Show, Chicago www.themakeupshow.com
PP 12-13: Texas Intl Hair Show, Dallas, TX www.texashairshows.com
PP 12-13: American Board of Certified Haircolorists Energizing
Summit, Los Angeles, CA www.haircolorists.com
PP 16-18: BeautyEurasia by Cosmoprof Worldwide, Istanbul,
Turkey, www.beautyeurasia.com
PP 17: Neil Ducoff’s No Compromise Leadership Workshop,
Sacramento, CA strategies.com 1-800-417-4848
PP 18-20: International Esthetics, Cosmetics and Spa Conference
IECSC Las Vegas, NV www.iecsc.com
PP 18-20: IBS Las Vegas, Las Vegas, NV www.ibslasvegas.com
PP 25-26: Salon Services, Dermalogica & IDI present Marianne
Streich, Reiki Master Teacher - The Reiki for Living Center, Renton,
WA 1-800-251-4247 www.salonservicesnw.com
PP 26-27: Nail Tech Networking Event of the Smokies, Gatlinburg,
TN [email protected] or call 630-761-3135
PP 28-29: Spa & Resort / Medical Aesthetics Expo & Conference,
New York City, NY www.spaandresortexpo.com
JULY 2011
PP 10-11: Image Expo 2011, Houston, TX www.theimageexpo.com
PP 15-18: AACS Cosmetology Educators of America Annual
Convention, Scottsdale, AZ www.beautyschools.org
PP 16-18: ProKnowledge Workshop by Day Spa Association, Minneapolis, MN www.proknowledgeworkshops.com 1-877-851-8998
PP 16-18: California Cosmetology Association’s 82nd Annual
Convention, Stockton, CA www.the-cca.com
PP 24: American Board of Certified Haircolorist Exam, Los Angeles,
CA www.haircolorist.com
PP 31: North American Hairstyling Awards, Las Vegas, NV
www.probeauty.org/naha
PP 31-8/2: Cosmoprof North America 2011, Las Vegas, NV
800.557.3356 cosmoprofnorthamerica.com
AUGUST 2011
PP 13-15: ProKnowledge Workshops, Indianapolis, IN 1-877-851-
8998 www.proknowledgeworkshops.com
PP 14: American Board of Certified Haircolorist Exam, Boston, MA
www.haircolorist.com
PP 27-29: Face & Body Northern California Spa Conference & Expo, San
Jose, CA http://www.faceandbody.com/california
PP 28: Masters of Beauty with Nick Arrojo, Philadelphia, PA www.
mastersofbeauty.com
PP 28-29: SW Fashion Focus, Glendale, AZ www.armstrongmccall.com
PP 29: Nicolas presents “Breakfast With Nicolas,” Sands Hotel,
Reno, NV www.nicolashair.com/wordpress
JUNE 2011
PP In Salon Training is offering Monday classes teaching the Theory
of Precision Haircutting. Contact Rene Frelow at (415)695-9672
PP Every Monday and Tuesday - Continuing Cosmetology Academy
Advanced Training center designed for recent Cosmetology Graduates,
presents our 2 day Salon Ready Program consisting of Highlighting,
Color & Cutting, Walnut Creek, CA (925)683-1888
PP 5: J Beverly Hills Colour Gala Event presented by Diaja Salon
Services, San Francisco, CA 888-802-9123
PP 5-6: The Makeup Institute presents Airbrush Makeup, Orange
County, CA 1-800-566-2538 TheMakeupInstitute.com
PP 6: Eva’s Esthetics presents Brazilian Wax, Oakland, CA 1-800765-7597 www.evasesthetics.com
PP 12-13: Eufora International’s You School Advanced Training
Academy presents Creative Expressions, Carlsbad, CA 1-800-6383672 or visit www.eufora.net
PP 12-13: The Makeup Institute presents Airbrush Makeup, Orange
County, CA TheMakeupInstitute.com
PP 12-26: The Makeup Institute presents Jump Start Week, Orange
County, CA TheMakeupInstitute.com
PP 13: Nicolas presents Hands-On Haircutting Seminar, Nicolas
Studio, San Francisco, CA www.nicolashair.com/wordpress
PP 19: The Makeup Institute presents Film & TV, Orange County, CA
TheMakeupInstitute.com
SEPTEMBER 2011
PP 7-11: SPATEC Fall NA, Pasadena, CA www.spatecna.com
PP 1-6: SalonCentric presents Undressed, Northern California,
www.saloncentric.com 1-800-446-2597
PP 11-12: The Intl Congress of Esthetics and Spa, Long Beach, CA
1-800-471-0229 www.LNEONLINE.com
PP 11-12: Worlds Fair of Cosmetic Arts & Sciences, San Antonio, TX
www.armstrongmccall.com
PP 17-18: The Makeup Show Europe, Berlin, Germany,
www.themakeupshow.com
PP 17-18: Day Spa Expo, Atlanta, GA www.dayspaexpo.com
PP 18-19: Premiere Birmingham, AL www.premiereshows.com
PP 18-19: BSG Cosmoprof Beauty presents Victory Fashion Focus,
Lombard, IL www.fashion-focus.net
PP 19: Neil Ducoff’s No Compromise Leadership Workshop hosted
by Douglas Carroll, Raleigh, NC strategies.com 1-800-417-4848
PP 23-25: ProKnowledge Workshop by Day Spa Association, Portland, OR www.proknowledgeworkshops.com 1-877-851-8998
PP 24-25: Peel’s Fall Show, Council Bluffs, IA www.peels.com
PP 24-26: Salon Services NW presents A Really Big Show with
Kevin Murphy, Seattle, WA www.salonservicesnw.com
OCTOBER 2011
PP 1-2: Peel’s Fall Show, Denver, CO www.peels.com
PP 2: Beauty School Forum, Barristar Productions, Indianapolis, IN
www.barristar.com 800 SHOW-432
PP 2: Nailpro, Sacramento, CA http://nailprosacramento.com/
PP 2-3: BSG Cosmoprof Beauty presents Indianapolis Fashion
Focus, Indianapolis, IN www.fashion-focus.net
PP 2-3: SalonCentric presents 2011 Centricity Show, Orlando, FL
www.saloncentric.com
PP 2-3: The SalonSpa Vision Expo & Conference, Dallas, TX
www.salonspavision.com
PP 9: California Cosmetology Association’s Central District Beauty at
the Beach, Santa Cruz, CA www.the-cca.com
PP 9-10: BSG Cosmoprof Beauty presents Hershey Fashion Focus,
Hershey, PA & Davidson Fashion Focus, Charlotte, NC www.
fashion-focus.net
PP 16: SalonCentric presents Undressed, Southern California, www.
saloncentric.com 1-800-446-2597
PP 16-17: Beauty School Forum, Barristar Productions, Burbank, CA
PP 16-17: California Cosmetology Association’s Informational Team
at Barristar’s Beauty School Forum, Burbank, CA www.the-cca.com
PP 16-17: International Esthetic, Cosmetics & Spa Conference, Ft.
Lauderdale, FL http://www.iecsc.com/fl/
PP 23: Masters of Beauty with Nick Arrojo, Chicago, IL www.
mastersofbeauty.com
PP 23-24: The International Congress of Esthetics and Spa,
Philadelphia Convention Center, Philadelphia, PA 1-800-471-0229
www.LNEONLINE.com
PP 23-24: Premiere Beauty Classic, Columbus, OH
www.premiereshows.com
PP 30: Beauty School Forum, Barristar Productions, Indianapolis, IN
PP 20: The Makeup Institute presents High Fashion Photo Makeup,
Orange County, CA TheMakeupInstitute.com
PP 26: The Makeup Inst presents Multicultural Makeup, Mature Faces
& Marketing Your Career, Orange County TheMakeupInstitute.com
PP 26-27: The Doves present Cut & Color Connection, Santa
Monica, CA www.thedovesstudio.com
PP 27-28: Dinair 2-day Airbrush Makeup Class, North Hollywood, CA
Airbrushmakeup.com or 1-800-785-4770
PP 27-27: Eva’s Esthetics presents Showerless Spa, Oakland, CA
1-800-765-7597 www.evasesthetics.com
JULY 2011
PP 10-11: Cinderella Hair Extensions Two Day Classic Bonding Class,
Santa Fe Springs, CA 1-800-332-9246 www.cinderellahair.com
PP 12: Cinderella Hair Extensions One Day Clip Hair Class, Santa Fe
Springs, CA 1-800-332-9246 www.cinderellahair.com
PP 17-18: The Doves present Long Hair by Design, Santa Monica,
CA www.thedovesstudio.com
PP 18: Eva’s Esthetics presents Product Knowledge, Oakland, CA
1-800-765-7597 www.evasesthetics.com
Educational events are listed free as space allows. To have your event listed, please email
to [email protected] or mail to Stylist Newspapers, 1750 SW Skyline Blvd. #24,
Portland, OR 97221. For more information call (503) 297-7010 x204.
WHAT’S NEW IN THE MARKET
1. Enhance Your Business with SiBoom Software
The world of salon and spa management is changing as new technologies and marketing techniques
emerge. Integrating all your business functions is essential to an effective cost saving business. By incorporating all your salon and spa needs in one platform saves time and effort, allowing you to focus on the
growth of your business. SiBoom software helps enhance your business by allowing you to integrate all
the aspects in one tool and through one business partner.
SiBoom works diligently to not only provide you with the front runner in state of the art salon and spa
management, but also includes many great services within their salon and spa community. As a full point
of sale system, integrated credit card processing saves you time and money when balancing and closing
the day’s business. Offering branding, website development, online appointment booking, gift cards and
ecommerce solutions is only the tip of the iceberg of what the SiBoom community can offer you and your
salon. SiBoom has proven to increase revenues by as much as 25% across all levels of service and retail
while saving you time and money managing your business.
For more information visit www.siboom.com, email [email protected] or call 1-800-257-3431.
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2. Turn Skin to Silk with New ‘Liquid Gold’ Ingredient
Satin Smooth, the industry leader in customized waxing, introduces its newest addition, Organic Honey
Wax with Argan. Satin Smooth’s premium depilatory program, believes in selecting wax for specific skin types
and hair textures. Honey is a natural antibacterial ingredient that is found in all of the Satin Smooth waxes.
Now they have combined one of the world’s most precious oils, Argan into the Honey wax to provide a flawless waxing service with minimal discomfort. Leaving your skin silky smooth and beautifully soft.
Often known as “liquid gold,” Argan oil is extracted from the nuts of Moroccan Argan trees. Upon
contact, Argan oil helps reduce moisture evaporation and maintains the integrity of the skin after waxing.
In addition to the many known benefits of Argan, this oil provides unparalleled results for smooth skin.
Satin Smooth low melting wax is enriched with honey, pine resin and bees wax for optimal results
on even the most sensitive skin. The organic formulation is designed to soothe and create a flawless hair
removal process that is safe for coarse to medium hair on all parts of the body.
For more information visit www.SatinSmooth.com or call 1-800-726-4202.
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3. Modern Skin Care For Naturally Beautiful Skin
Buzz is the word surrounding GiGi’s newest skin collection featuring natural, simple and effective
ingredients rich in antioxidants. Combining the line’s exclusive blend of dark natural honey with these
new modern additions, GiGi Antioxidant Skin Care delivers the best in modern anti-aging products.
The Exclusive GiGi Blend promotes healing, reduces redness and brightens skin with the combination
of dark honey, niacinamide, licorice extract and Vitamin C. The natural antioxidants in these ingredients,
as well as blueberry, acai berry and baobab fruit extracts, provides a number of beneficial functions such as
blocking free radicals, preventing brown spot, protects collagen and reduces inflammation.
Ideal for all skin types, GiGi Antioxidant Skin Care understands what women want: modern, simple,
natural anti-aging products so skin is protected, balanced and youthful.
GiGi Professional products include a complete line of soft and hard Waxes, pre and post waxing products, waxing accessories and introducing skin care. For more information, visit www.aiibeauty.com
4. Chocolate Power to the Rescue
With a scent as sweet as it’s anti-aging benefits, GlyMed Plus Cell Science Chocolate Power Skin Rescue
Masque revives tired lackluster skin with an antioxidant-rich trio of cocoa, resveratrol and acai berry.
This decadent masque enhances the results of any clinical treatment while promoting cell rejuvenation
and collagen production for delectably softer, younger-looking skin. Immediate benefits include a glow to
the skin, brightening, tightening and softening of fine lines. Applied continually, will increase hydration,
reduce pigmentation and visibly decrease deep lines and wrinkles.
GlyMed Plus is sold exclusively through certified skin care professionals and spa owners. To purchase
Cell Science Chocolate Power Skin Rescue Masque, visit www.glymedplus.com or call 1-800-676-.
5. Back to Barbershop Roots with Original Pomade
With its barbershop roots, pomades have always been a staple in the Johnny B. line of men’s grooming
products. Back in 1994 when Johnny B. was established it was important to create a product that would
become a staple in the industry. The Original Pomade is a light hold, high shine finish pomade. The
Original is made with the highest form of petrolatum- snow white- in order to make it easy to wash out
while still obtaining an optimal high shine finish. Designed to add moisture into the scalp after a haircut it
is ideal for those short clipper cut fades.
Atlas Wholesale manufactures Johnny B., a men’s line of authentic pomades and hair care products, for
the professional beauty industry. For more information, call (888) 828-5278 or visit www.johnnybhaircare.
Have your product considered for the Stylist & Salon’s What’s New section. Send press releases with a photo to Managing Editor Lisa Kind
at [email protected] or mail to Stylist & Salon Newspapers, 1750 SW Skyline Blvd., Suite 24, Portland, OR 97221.
Easy
Add New Treatments to Bring in New Clients
No Shower Needed
Body Wrap with Aloe&Herbs
Facial
To Tone Double Chin
Underarm
Tone & Tighten
Treatment
Toxin-Cleanse
Clean and Easy
Healthy-No Compression
Solution Cost
Less Than $6
Wrap 2-3 Clients
Every 2 Hours
Skin
Polish
Soft and Shimmering
in Minutes!
Hands
Arms
Legs
Use Prior to
Spray-on
Tanning
to Maintain
Tan Longer!
Made in the
Pacific Northwest USA
Set-N-Me-Free
Aloe Vera Company
19220 SE Stark
Portland, OR 97233
Plan for Las Vegas
2011 International Esthetics
Cosmetic and Spa Conference
June 18th, 19th & 20th
Demonstrations at
Booth #2633 all day
Saturday, Sunday
& Monday
Buy Online!
Treatment easily
added to manicure
or pedicure
Call 800-221-9727
Clients
Request
Body
Wraps
Order Desk
Video Clips at: www.set-n-me-free.com
800-221-9727
503-666-9661

June - Stylist and Salon Newspapers

Transcription

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