2015 DOMOTEX asia/CHINAFLOOR Post Show Report

DOMOTEX
asia/CHINAFLOOR
Color your Success in Flooring!
POST SHOW REPORT
24-26 March 2015 - 17th Edition
Shanghai - China
domotexasiachinafloor.com
The leading international flooring
show in Asia-Pacific
Mr. Roland Dengler (Project Manager)
Homag Group AG, Germany
“We are attending this exhibition for over 10
years now. This is an important place to meet
customers, see the new trends and create some
new ideas together with our customers. The
income of people living in China is growing fast
and there is an increasing demand for flooring
products. That is why China market nowadays is
becoming more and more important for us.”
What Exhibitors Say
Jang-seok Lee (Senior Director - Overseas Business
Division)
Nox Corporation, S. Korea
“DOMOTEX asia/CHINAFLOOR has provided us the platform
for communication with existing and potential customers
and also opportunities to interact with companies in
this industry. We notice that the show has been growing
constantly year by year. Both exhibitors and visitors were
able to obtain many information and opportunities from
this exhibition.”
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Selahattin Kaplan (Chairman)
Southeast Anatolia Exporters Association, Turkey
“It was the right decision to participate in Domotex asia/
CHINAFLOOR as China and the Far East countries are target
for our members. We also participated in the show last
year and we observed that 2015 was even more successful
compared to 2014. A great number of potential buyers
visited our stand and we also had successful meetings with
some industrial associations.”
Michael Martin (President & CEO)
National Wood Flooring Association, USA
“DOMOTEX asia/CHINAFLOOR 2015 was very successful
for the seven companies who exhibited with the National
Wood Flooring Association/American Hardwood Export
Council joint pavilion. The exhibitors were able to grow their
relationships with buyers and the organizations benefited
by the exposure to such a large audience of international
attendees interested in wood flooring. Our members were
able to meet with decision-makers and buyers of both raw
U.S. lumber and wood flooring.”
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Who Visits
46,115 11,374 34,741
Total Visitors
International Visitors
Domestic Visitors
114
Countries of Origin
The increase of international visitors at DOMOTEX asia/CHINAFLOOR 2015 reflects the exhibition's importance
to the global flooring industry. Domotex asia/CHINAFLOOR is the only international dedicated flooring
tradeshow in the entire Asia Pacific Region.
Top ten international visiting
countries
13.9%
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Top ten visiting provinces from
CHINA
South Korea
23.9%
Shanghai
9.8%
USA
11.9%
Jiangsu
6.5%
Japan
8.8%
Zhejiang
5.5%
Australia
8.5%
Guangdong
5.2%
India
5.5%
Beijing
5.0%
Malaysia
4.9%
Shandong
4.3%
Singapore
3.9%
Hebei
3.0%
Canada
3.7%
Henan
2.4%
Russia
3.4%
Liaoning
2.3%
Germany
1.4%
Anhui
58%
International Visitor Highlights
Asia Pacific remains the leading region of origin for
international visitors.
North American visitors continue to increase; in
particular, the number of USA visitors grew by 16.1%.
17%
Asia
Europe
12 new countries of origin were added in 2015;
mostly from Eastern Europe and Africa.
14%
The majority of European region visitors came
from countries such as Russia, Germany, Italy,
United Kingdom, Turkey, Spain and France.
2%
Africa
North America
7%
Oceania
2%
South
America
Chinese Visitor Highlights
Chinese still remain the largest group of visitors,
making up 75% of the total.
7.5%
4.6%
South
West
China
9.2%
South
China
Central
China
6.2%
Northeast
China
4.2%
Northwest
China
15.1%
North China
53.2%
East China
East China (Shanghai, Zhejiang, Jiangsu, Anhui,
Shandong, Fujian, Jiangxi) counts for more than
50% of Chinese visitors, reflecting the economic
importance of this region to China.
South China (Guangdong, Guangxi, Hainan) showed
the largest increase of visitors with almost 70%
increase.
70% of Chinese visitors were interested mainly in
international brands and products.
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Visitors Profiles
Agents, distributors, wholesalers, import and export traders, retailers and franchise dealers account for more
than 60% of the total number of visitors, reconfirming the show's position as a leading B2B event. Visitors were
interested mainly in residential, office buildings, hotels, shopping and leisure venue products.
21.6%
Agent / Middleman
18.6%
Distributor / Wholesaler
14.3%
Manufacturer
10.2%
Import and Export Trader
7.2%
Buyer
6.9%
Retailer
6.4%
Franchise Dealer
3.3%
Interior Decoration Company
3.2%
Interior Designer
2.8%
Contractor / Project Manager
1.9%
Architect
1.8%
Owner
0.7%
Real Estate Developer
0.7%
Government / Media / Association
0.4%
Other
Visitor Purchasing Profile
90.3%
had concrete purchasing plans
19.2%
had purchasing budgets exceeding
20 million RMB
71.1%
have decision-making positions
within their company
Visitor Satisfaction Profile
95.8%
were "satisfied" to "very
satisfied"
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88.6%
will visit the show again in
2016
50.0%
spent more than 2 days at
the show
Who Exhibits
1,275
Total Exhibitors
9
289
International
Exhibitors
986
38
Domestic Exhibitors
Countries of Origin
International Country
Pavilions
Afghanistan, Belgium, Germany, India,
Iran, Nepal, Pakistan, The Netherlands,
United States. Nepal participated for
the first time in the show.
Asia Pacific continues to be the hub of growing
markets with enormous demand for flooring
products. DOMOTEX asia/CHINAFLOOR creates a
perfect platform to explore this market and facilitate
the discovery and development of new relationships
and business opportunities.
Duc Minh Lau (Head of Sales – Overseas)
Parador GmbH & Co., Germany
“No doubt, Domotex asia/CHINAFLOOR has demonstrated again
the leading importance in the region and it is a show which you
just can’t miss. We have received a substantial number of enquiries
who would like to be a Parador dealer in China and showed serious
interest to invest in Parador showrooms in China. Parador is
proud to be part of this exhibition and we are looking forward to
participating again next year.”
Exhibitor Satisfaction & Onsite
Rebooking
52.9%
stated the show exceeded their
expectations
83.6%
stated their intention to participate in
DOMOTEX asia / CHINAFLOOR 2016
60.7%
of the exhibiting space for 2016 was
rebooked onsite
Some of DOMOTEX asia/CHINAFLOOR's 2015 International Exhibitors
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InnovAction Flooring
The newest products and ideas from the industry
were spotlighted through the InnovAction flooring
campaign. The program created an opportunity
for exhibitors to launch their newest products and
maximize exposure through an interactive online
platform and a dedicated on-site display area.
238
new products launched pre-show via
the online InnovAction system
18,706
visitors voted online and onsite for
their top picks of the newest products
30
7
50+
most voted new products awards
well-designed show rooms to display
“the charm of flooring”
articles and advertisements on
worldwide printed media, industry
websites, TV, etc.
The 7 Innovative Ideas Presented in
the InnovAction Centre Show Rooms
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Back to Nature with Bamboo
by Dasso Industrial Group
Source - Nature
by Weihai Shanhua Carpet Group
Aurora
by Newspec
Coral Land
by Suzhou Duolaiyun Houseware
BIO +STYListic
by Gerflor
Symphony in Colors
by Novalis Innovative Flooring
Infinity
by Star-living
GreenStep Asia Awards
GreenStep Asia Awards, a joint venture with Floor Covering Weekly (FCW), is a program to honor individuals
and organizations working to advance sustainability in floor covering through products and processes. 2015
GreenStep Asia Awards reinforced once again Asian manufacturers’ commitment to sustainability and
environment protection.
Winners
Green Product: “Environment-friendly Floor
Cleaning Membrane” by Shandong Li Fang Jie
Environmental Protection Material Co., Ltd.
Honorable Mention: “RETROPLATESYSTEM®” by Wuxi
Huacan Chemical Co., Ltd and “3 Layers Solid Wood
Flooring” by Dalian Huade Wood Product Co., Ltd.
Green Process: Weihai Shanhua Carpet Group Co.,
Ltd and Zhejiang Sunflower Technology Co., Ltd
Honorable Mention: Beaulieu Asia
Green Promotion: Novalis Innovative Flooring
Green Pinnacle: Novalis Innovative Flooring
Honorable Mention: Polyflor represented by
Shanghai Linkstrong Enterprises Ltd
26
selected participants
7
international expert jury members
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awards on best green products,
processes, promotions and pinnacle
5,000
copies of Special Report Issue (Show
Daily) distributed to show attendees
100+
articles and advertisements on
worldwide industry media
Mr. John Wu (President & CEO)
Novalis International Ltd., Hong Kong
“It is a great honor to be recognized by GreenStep Asia for Novalis’
sustainability effort in the presence of our fellow colleagues from
the flooring industry. The GreenStep Asia awards will help drive
the sustainability and green cause forward, not only in Asia, but
also in the rest of the world. It is never too late for Asian flooring
manufacturers to start setting internal goals for the sustainability
efforts. We can’t make the world green, but we can all help make
the world greener.”
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Main Events
2015 China International WPC Development Forum
The Wood Plastic Composite (WPC) category is becoming one of the hottest
topics in the global flooring industry. DOMOTEX asia/CHINAFLOOR 2015, in
cooperation with WPC Committee of China Association and Circular Economy,
organized the WPC Development Forum which brought together more than 200
professionals from over 10 different countries. Well-known professionals in the
industry such as Mr. Bryan Fairbanks, Executive Director of Trex, and Takeyasu
Kikuchi, CEO of WPC Corporation, spoke about the latest developments and
trends of this booming sector.
"DOMOTEX Worldwide Events" – Press Conference
A media briefing about DOMOTEX worldwide events held at DOMOTEX asia/
CHINAFLOOR 2015 was attended by leading international and Chinese industry
media. The audience heard the latest news from DOMOTEX shows in China,
Germany and Turkey from Mr. David Zhong, President of VNU Exhibitions Asia,
Ms. Susanne Klaproth, Director of DOMOTEX Hannover, and Ms. Belkis Ertaskin,
Deputy GM of DOMOTEX Turkey. The speakers highlighted the leading role of the
DOMOTEX shows in their respective regions and their important contribution to
the industry development and growth.
FSC® Forum: Sustainable Flooring Products Market Trend
With sustainability becoming a key topic in the wood and timber sector,
DOMOTEX asia/CHINAFLOOR 2015 in cooperation with The Forest Stewardship
Council® (FSC), organized a forum to share recent market development and
trends for FSC-certified wood and explain how FSC certification helps fulfill
“due diligence requirements” of responsible harvesting and sourcing of timber
products. Leading forest farms and companies addressed the more than 100
attendees. A highlight of the event was an introduction of the newly-established
Timber Free Trade Zone in Luojing, Shaghai and its benefits to timber traders
worldwide. A site tour was organized to this site in cooperation with Shanghai
Timber Trading Center (STTC).
Shanghai Architect Fair
Shanghai Architects Fair 2015 attracted a crowd of more than 1,200 delegates
including renowned domestic and international design institutes and design
firms, real estate developers, architects, leading construction and building
materials companies. The event was focused on the “Power of Design” and
with its 4 sessions organized at DOMOTEX asia/CHINAFLOOR 2015 it brought
an influential design gala to the experts and industry elites, creating a unique
platform to share and explore the hot topics in the world architecture industry.
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Education – Entertainment - Display
Hand-Made Carpet Salon
Wooden Integrated Products Area
Sports Arena
"International Night in Shanghai" VIP Party
Media and Social Tools
215
500
4
5,000
international and domestic media
partners
articles and advertisements on
printed and online media
social media platforms
members and followers on the social
media groups
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VNU Exhibitions Asia
HANNOVER FAIRS INTERNATIONAL GMBH
Country Pavilions
Contact: Mrs. Aida Cuko
Tel: +86 21 6195 6063
E-mail: [email protected]
Ms. Christiane Grobe
Tel: +49 511 8931217
Email: [email protected]
2F, Business Mansion, Shanghai Exhibition Center
No. 1333 Nanjing Road (W), Shanghai 200040, CHINA
Tel: +86 21 6195 6088
Fax: + 86 21 6195 6099
Individual Exhibitors
Contact: Ms Sunny Pan
Tel: +86 21 6195 6010
E-mail: [email protected]
Contact: Mr. Tony Li
+86 21 6195 3597
E-mail: [email protected]
DOMOTEX events worldwide
Messegelaende
D-30521 Hannover, Germany
Tel: +49 511 890
Faxl: +49 511 8931209
On behalf of Hannover Milano Fairs Shanghai Ltd.