MADC Awards 2010 - Finalists

MADC Awards 2010 - Finalists
Entrant
Title of Work
Client
Category 7 Best Student Entry
Charmaine Chow
Hansaplast-Sprays on Stays on
Emma Park
greencardproject
Imelda Teja Sukardi
Grime Magazine
Imelda Teja Sukardi
Hansaplast
Jake Barrow
The Reverse Supermarket
Jessica Hose
Swatch Swarm
Category 8 Junior of the Year Award
Jake Barrow
Freelance
Ryan Fitzgerald & Annie Egan
GPY&R
Stephen Watkins
Category 9 Best Integrated or Breakthrough Campaign
XYZ Studios
Clemenger BBDO
Dry Dreams
CUB
Clemenger BBDO
Ken's Bucks
CUB
Clemenger BBDO
Support Scent
Guide Dogs Victoria
Clemenger Proximity
Hidden Pizza Restaurant
Yellow Pages
Cornwell Design
aplacetolive.com.au
Colliers
Cornwell Design
PlanBig
Bendigo and Adelaide Bank
DDB
Operation Kerplonk Website
Fifth Leg Wine Range
GPY&R
Get a Guernsey
Melbourne Football Club
GPY&R
It's No Picnic
Cadbury Picnic
Leo Burnett
Sports Slurping
7 eleven
M&C Saatchi
Betfair Bash
Betfair
Publicis Mojo
The Art of Walking
Tourism Victoria
Category 10 Best Ambient/Non - Traditional Media
AJF
Unwrap Christmas in the city
City of Melbourne
CHE
Take A Break From The Sun
Peter Mac
Clemenger BBDO
Support Scent
Guide Dogs
DDB
Skill Tester
Parkinson's Victoria
GPY&R
Beach Blaster
Cottees
GPY&R
Love Scented Newspaper
Cherry Ripe
GPY&R
Source Code
DFR
JWT
CityGT
VicRoads
Leo Burnett
Garment Garden
P&G
M&C
Lost Boy
Save the Children
Square Circle Triangle
TFIA Twitter Birdie
Council of Fashion & Textiles
Industries of Australia
Category 11 Best Ambient/Non - Traditional Media Campaign
AJF
Unwrap Christmas in the city
City of Melbourne
Clemenger Proximity
Hidden Pizza Restaurant
Yellow Pages
GPY&R
Get a Guernsey
Melbourne Football Club
Category 12 Best Press Advertisement
DraftFCB
Santa's place mat
Kraft Oreo
GPY&R
Love Scented Newspaper
Cherry Ripe
GPY&R
Online Shoppers
connectfurniture.com.au
GPY&R
Ping
DFR
GPY&R
Wave Words
DFR
Grey
Friday 13th
TAC
Grey
St. Patrick's Day
TAC
Marmalade
Metlink Jazzfestival
Metlink
Category 13 Best Press Campaign
Grey
Tactical Campaign
TAC
GPY&R
Online Shoppers
connectfurniture.com.au
GPY&R
Sounds
DFR
GPY&R
The Fleet
DFR
Category 14 Best Small Space Print
M&C
Smarty Pig Smart Ad
ANZ
Category 15 Best Small Space Print Campaign
No finalists
Category 16 Best Magazine Advertisement
Clemenger BBDO
Nanna's
Patties Foods
GPY&R
Online Shoppers
connectfurniture.com.au
GPY&R
Ping
DFR
GPY&R
The Fleet - Frigate
DFR
GPY&R
The Fleet - Transport
DFR
Category 17 Best Magazine Campaign
GPY&R
Online Shoppers
connectfurniture.com.au
GPY&R
The Fleet
DFR
GPY&R
Sounds
DFR
Category 18 Best Point of Purchase
GPY&R
The Fleet - Frigate
DFR
GPY&R
The Fleet - Transport
DFR
JWT
Where Stories Meet
Melbourne Writer's Festival
Category 19 Best Outdoor
AJF
Toughen the FUIC Up
Farmers Union Ice Coffee
BADJAR Ogilvy
MIFF Outdoor Tatical Campaign
MIFF
CHE
Take A Break From The Sun
Peter Mac Cancer Centre
Category 20 Best Outdoor Campaign
GPY&R
Boost Fudge Fantasy
Cadbury
FUIC Hilux Promotion
Farmers Union Ice Coffee
CHE
Mazda3 - 3-Minute Upgrade
Mazda
Clemenger Proximity
Mecedes-Benz Moleskin
Mercedes-Benz
GPY&R
Silence Anonymous
MADC
M&C Saatchi
Betfair Money Clip
Betfair
M&C Saatchi
Betfair Supporters Kit
Betfair
Category 21 Best Transit
AJF
Category 22 Best Flat Mail
Category 23 Best Dimensional Mail
CHE
AFL Golf Day
Home Timber & Hardware
Category 24 Best Non-Commerical Direct Mail
M&C Saatchi
Swinvite
Swinburne University
Unsacked
The Sack
Unsacked
Category 25 Best Unaddressed Mail
No finalists
Category 26 Best Direct Response Advertising
Clemenger BBDO
Dry Dreams
CUB
Clemenger BBDO
Ken's Bucks
CUB
Clemenger BBDO
M&M's Bare All
M&Ms
Clemenger BBDO
Support Scent
Guide Dogs Australia
Clemenger Proximity
Hidden Pizza Restaurant
Yellow Pages
DDB
Operation Kerplonk
Fifth Leg Wine Range
DDB
Skill Tester
Parkinson's Victoria
GPY&R
Get a Guernsey
Melbourne Football Club
GPY&R
It's No Picnic
Cadbury Picnic
GPY&R
Silence Anonymous
MADC
Category 27 Best 15 Second Television/Cinema Commercial
DDB
Photocopier
Bingle Car Insurance
GPY&R
Summer's made you soft
AFL
Leo Burnett
Every 30 Seconds
SEEK
TBWA
Hat
Clarks
TBWA
Jumper
Clarks
Category 28 Best 30 Second Television/Cinema Commercial
Campaign Palace
Colours
Target
CHE
Torture
Natures Organics
Clemenger BBDO
Holeproof-Girl
Pacific Brands
DDB
Ball
ANZ Credit Cards
DDB
Dave
Whirlpool Australia
DDB
Number 3's
Babylove Nappies
GPY&R
Pageant Winner
Cadbury
Leo Burnett
Crab hands
Sportsbet
Leo Burnett
History
Sportsbet
Leo Burnett
Jockey of the Lake
Sportsbet
Leo Burnett
Mario
Nintendo
Marmalade
Metlink Bus TVC Soap Opera
Metlink
Category 29 Best 45+ Second Television/Cinema Commercial
BADJAR Ogilvy
Astronauts
Melbourne International Film
Festival
CHE
Torture
Natures Organics
Clemenger BBDO
Dove Love
Carlton Pure Blonde
Clemenger BBDO
Rocket Car
Carlton Dry
Clemenger BBDO
Skeet Shooting
Carlton Dry
DDB
Bert
Whirlpool Australia
DDB
Gas
ANZ Credit Cards
Grey
Everybody Hurts
TAC
Grey
Swap
TAC
JWT
Pokie Machine
Dept of Justice
JWT
The Bears
Kraft Peanut Butter
Leo Burnett
Animal Relationship Counsellor
SEEK
Leo Burnett
Shopping Trolley Mechanic
SEEK
M&C Saatchi
Johnny Come Lately
ANZ
M&C Saatchi
No Means Know
ANZ
M&C Saatchi
The Chase
ANZ
Publicis Mojo
Lead a Double Life
Wish I could have my heart attack
again
Tourism Victoria
The Campaign Palace
Heart Foundation
Category 30 Best Television/Cinema Campaign
DDB
Leo Burnett
Bingle relaunch
Bingle Car Insurance
Sportsbet
Category 31 Best 30 Second Radio Commercial
Clemenger BBDO
Marry Me
Tena
Clemenger BBDO
Clothes
Tena
GPY&R
Force Field
DFR
GPY&R
Take Off
DFR
JWT
Hoarse Whisperer
Leo Burnett
Holy Water Deliveryman
Category 32 Best 45+ Second Radio Commercial
Leo Burnett
Afterlife Lawyer
Category 33 Best Radio Campaign
GPY&R
Love song dedications for cars
Just Car Insurance
Leo Burnett
SEEK
Leo Burnett
If it exists
For people who like to bet on the
net
Leo Burnett
Inner Cheetah/Panther
Leo Burnett
Slurpee - summer’s getting hotter
SportsBet
7 eleven
Category 34 Community Service/Charity Advertisement - Print
No finalists
Category 35 Best Community Service/Charity Advertisement - Television
Leo Burnett
See the person, not the disability
Scope Australia
Category 36 Community Service/Charity Advertisement - Radio
No finalists
Category 37 Community Service/Charity Advertisement - Interactive
Swinburne University
Mission CO2 - The Carbon
Faculty of Design
Tradies
The Savewater Alliance
Clemenger BBDO
Humane Chain
WSPA
Category 38 Community Service/Charity Advertisement - Campaign
M&C Saatchi
Make it a Thing of the Past
Save the Children
Category 39 Best Digital Campaign
Publicis Mojo
Category 40 Best
Microsite
The Adventures of Freddo
Cadbury Freddo
Boffswana
5 Gum Augmented Reality Sound
Mixer
Wrigley's 5 Gum
Clemenger Proximity
Pop What You're Not
Smart Car Australia
DDB
Operation Kerplonk
Fifth Leg Wine Range
Publicis Mojo
The Art of Walking
Tourism Victoria
Visual Jazz
LaTrobe Virtual Tour
La Trobe University
Visual Jazz
Rising Sun
Defence Force Recruiting
Visual Jazz
Jay Jays Dance Off 3D
Jay Jays
Visual Jazz
Ocean Recon
Defence Force Recruiting
Clemenger Proximity
Hidden Pizza Restaurant
Yellow Pages
DDB
Devil's Lair
Devil's Lair Wine Range
GPY&R
It's No Picnic
Cadbury Picnic
M&C Saatchi
Betfair Odds
Betfair
Visual Jazz
Jay Jays
Jay Jays
Category 41 Best Website
Category 42 Best Online Game
Honeyway Train Augmented
Boffswana
Reality Webcam Game
Honey Nut Cheerios
DDB
Egg Racer
Coles
Swinburne University
Faculty of Design
Whizkid Games
The National eTherapy Centre
Visual Jazz
Strike Fighter
Defence Force Recruiting
Category 43 Best Use of Mobile
DDB
Egg Racer
Coles
JWT
CityGT
VicRoads
Category 44 Digital Innovation
Boffswana
5 Gum Augmented Reality Sound
Mixer
Wrigley's 5 Gum
Boffswana
Honeyway Train Augmented
Reality Webcam Game
Honey Nut Cheerios
GPY&R
Source Code
DFR
GPY&R
It's No Picnic
Cadbury Picnic
JWT
CityGT
VicRoads
Visual Jazz
Category 46 Best Viral
Film
Jay Jays Dance Off 3D
Jay Jays
Grey
Everybody Hurts
TAC
Category 47 Best Online Advertisement
Clemenger BBDO
M&M's Bare All
M&Ms
Digital Folk ST&P
Liquid Desire
The Age
Digital Folk ST&P
Life is Beautiful
The Age
Digital Folk ST&P
Tropfest CDROM
GPY&R
Party at your place
The Age
Terri Scheer Landlord
Insurance
GPY&R
Source Code
DFR
JWT
Hoarse Whisperer
Soothers
Category 49 Best Packaging Design
Annie MacInnes Design
The Regimental Chutneys
The Regimental Condiment
Company
Category 50 Best Packaging Design (Label Only)
Truly Deeply
Gelati Sky
Gelati Sky
Category 51 Best Corporate Identity Design
Canyon
Brand Agata
Agata Millington
Cornwell
Capital Kitchen
The Big Group
Truly Deeply
Gelati Sky Brand Identity
Gelati Sky
Category 52 Best Brochure, Catalogue, Annual Report or Prospectus Design
Canyon
Leap Magazine
Canyon
Cornwell
The Garden House Brochure
Piccolo Developments
Elmwood Design Australia
The little book of big points
Colmar Brunton
Category 53 Best Book Design
No finalists
Category 54 Best Signage/Environmental Design
Büro North
Myer Corporate HQ
Büro North
Falls Creek Signage
Myer
Falls Creek Resort
Management
Canyon
Riverside Quay Precinct Signage
Mirvac
Watts Design
Yarraville Community Centre
Yarraville Community Centre
Category 55 Best Editorial Design
No finalists
Category 56 Best Self Promotion Design
Truly Deeply
Truly Deeply
Category 57 Best Miscellaneous Design
Lifelounge
Big Mouth Zine
WorkSafe Victoria
Marilyn & Sons
Matthew Sleeth Folio
Qube Konstrukt
Skills Paper City
Matthew Sleeth
The Department of Innovation,
Industry and Regional
Development
Category 58 Interactive
Craft
Clemenger Proximity
Pop What You're Not
Smart Car Australia
DDB
Devil's Lair Website
Devil's Lair Wine Range
GPY&R
Source Code
DFR
Marmalade
VicRoads Datsun
VicRoads
Marmalade
VicRoads Lions
VicRoads
Publicis Mojo
The Art of Walking
Tourism Victoria
Visual Jazz
Category 59 Best
Illustration
The Adventures of Freddo
Cadbury Freddo
Marmalade
Future Farming Brochure
Vic Government DPI Future
Farming
Marmalade
Future Energy Brochure
Vic Government DPI Future
Energy
Category 60 Best Copywriting
GPY&R
It's No Picnic
Cadbury Picnic
Leo Burnett
Afterlife Lawyer
SEEK
Leo Burnett
Holy Water Deliveryman
SEEK
M&C Saatchi
Johnny Come Lately
ANZ
Category 61 Best Art Direction
GPY&R
The Fleet - Frigate
DFR
Lifelounge
Big Mouth Zine
WorkSafe Victoria
Marmalade
Datsun
VicRoads
McCann Melbourne
Sticky
McCann Melbourne
Category 62 Best Typography
CHE
Inspired
Australian Institute of
Architects
Category 63 Best Photography
Bronek Kozka
Salvation Army
Stuart Crossett
School Shoes
Clarks
Stuart Crossett
Honeymoon Bay
Tasmanian Government
Stuart Crossett
Jumper
Clarks
Category 64 Best Photography Campaign
Chris Budgeon
Wasting Energy
Energy Australia
Garry Moore
GPY&R (Andreas
Smetana)
Nostalgia
Mini
The Fleet
DFR
Grey (Andreas Smetana)
Perfectly Cut
John West
Jamie McFadyen
Kookaburra
Kookaburra Australia
Louis Petruccelli
Secrets Jewellery
McCann Melbourne
(Jesper Nielsen)
Sticky
McCann Melbourne
Stuart Crossett
School Shoes
Clarks
Stuart Crossett
Protecive Clothing
TAC
Stuart Crossett
Lumina Festival Tasmania
Tourism Tasmania
Category 65 Best Retouching
BADJAR Ogilvy
Water Eagle
Foster's - Wolf Blass
GPY&R (Stuart Crossett)
Family
connectfurniture.com.au
Category 66 Best Original Music
Colin Simkins - Gusto
Music
Kizashi
Suzuki
Colin Simkins - Gusto
Music
The Natural Confectionary
Company
Irresistable
Category 67 Best Sound Design in Television/Cinema
Colin Simkins - Gusto
Music
Kizashi
Colin Simkins - Gusto
Music
Keep Moving
Craig Conway - Final
Sound
Stop torturing our aquatic life
Paul Le Couteur Flagstaff Studios
Rocket
Stevo Williams - Flagstaff
Sudios
Suzuki
Anita
Earth Choice
Carlton Dry
Melbourne Writers Festival
Category 68 Best Sound Design in Radio
Clemenger BBDO
Fetch
Chum
Category 69 Best Use of Existing Music & Re-recordings of Existing Song
Grey
Karl Richter Music
Karl Richter Music
Karl Richter Music
Karl Richter Music
Karl Richter Music
Everybody Hurts
TAC
SKI - Just Cant Get Enough
Fonterra
Racey
Bonds
Hipster
Bonds
Double Life
Tourism Victoria
What About Me?
AAMI
Level Two
Level Two
Level Two
Level Two
Level Two
Category 70 Best Film Direction
Ben Saunders - The Otto
Empire
Stop Torturing Our Aquatic Life
Earth Choice
Dogboy - The Pound
Eat It Anywhere
McCain
Dogboy - The Pound
Julian Schreiber and Tom
Martin - Clemenger BBDO
Lance Kelleher - Curious
Film
Teenzilla
Kraft - Easy Mac
Ubrihein Family
Bega Cheese
The Ride
TAC
Mark Molloy - Exit Films
Double Life
Tourism Victoria
Nick Ball @radical.media
Astronauts
MIFF
Nick Ball @radical.media
Ganz Schmutzig
Britex
Tim Bullock - Prodigy
Wonderguy Man
Libra
Tony Rogers - Renegade
Fridge
Foxtel IQ
Category 71 Best Cinematography
Mark Molloy - Exit Films
Double Life
Tourism Victoria
Rob Galluzzo @radical
media
The Art of Walking
Tourism Victoria
Jon Holmes - Tide
Basic Instinct
Video Ezy
Jon Holmes - Tide
Jack Hutchings - The
Butchery
Michael Houlahan MRPPP
Peter Sciberras - The
Butchery
Peter Sciberras - The
Butchery
Trolley
SEEK
Pure Blonde 'Dove Love'
CUB
Out to Play
Big M
Carols' - Part 1
Worksafe
Father and Son
Starship Foundation
Rohan Zerna
Epic - Chopper
Westpac
Rohan Zerna
Ski Yoghurt 'Scrape'
Fonterra
Tim Parrington - MRPPP
Life Doesn't Stop - Fridge
Foxtel IQ
Category 72 Best Editing
Category 73 Best Post Production Special Effects
Iloura
Think Again
DrinkWise
XYZ Studios
Progress Bar
Comcast
The Pound
Category 74 Best
Animation
Teenzilla
Kraft - Easy Mac
Iloura
What if
Open University
Iloura
Kudish Terars
SBS
Iloura
Indigenous
SBS
Iloura
War
SBS
Iloura
Verae
Wolfblass
Iloura
Rugby Foundry
Australian Rugby Union
Iloura
East West
SBS
Iloura
Aboriginal
SBS
Marmalade
Datsun
VicRoads
Marmalade
Lions
VicRoads
Prodigy Films
Every colour you can dream
Target
XYZ Studios
Homework
Consumer Affairs Victoria
XYZ Studios
Meticulous
GIO