The owners of the Mall Camberley are pleased to welcome you to

WELCOME
The owners of the Mall Camberley are pleased to welcome you to today’s public exhibition. The exhibition presents
the once in a generation opportunity to revitalise and transform Camberley’s central shopping destination. It shows our
emerging masterplan principles to deliver an outstanding new retail development and wider public realm improvements
for the heart of Camberley town centre. Please take some time to review and comment on our initial ideas. A member
of the project team will be happy to talk through these in more detail should you require.
- The Mall owner
The Mall Camberley is owned by The Mall Limited Partnership (MLP) - the
largest owner of specialist shopping centres in the UK. Managed by Capital
& Regional and Aviva Investors, it owns six shopping centres across the UK -
WHY REJUVENATE CAMBERLEY TOWN CENTRE
home to approximately 667 retail units and attracting approximately 1.4 million
shopping visits every week.
READING
Surrey Heath Borough Council has recognised the opportunity to deliver a
significant investment into Camberley, which is highlighted in the Town Centre
READING
M3
Area Action Plan. We are here to turn that objective into a reality and would
WOKINGHAM
ASCOT
RAIL
• Camberley town centre has significant untapped potential which the
A3
regeneration proposals seek to address.
Department
stores
BRACKNELL
like your input on our proposals.
THE
MEADOWS
Catchment
Area Pop.
675,000
Shopping
Population
405,000
BRACKNELL
FARNBOROUGH
essential to the borough’s economic prosperity and has made the delivery of a
Department
stores
Debenhams
Primark
Retail (sq ft)
840,000
550,000
500,000
Catchment
Area Pop.
179,000
89,000
72,000
Shopping
Population
105,000
43,000
43,000
None
regenerated
townNone
centre its number one objective.
M3
GUILDFORD
• To catapult Camberley to the top 100 town centres across the UK, ensuring
streets are under threat.
the urban244,000
areas of98,000
Frimley, Mytchett and its primary town, Camberley, in the
WOKING
PIRBRIGHT
ALDERSHOT
its future vitality, viability and sustainability, when the future of the UK’s high
475,000
north west
Surrey 242,000
stretching from semi-rural Chobham and Bisley in the east to
west. The Council has recognised that a vibrant and successful Camberley is
FLEET
A30
House Of Fraser
Primark
1,030,000
610,000 Council is the local district authority for an area of
Surrey Heath
Borough
1,830,000
WOKING
• To improve, update and modernise The Mall to provide a more attractive
- Freeholder of the shopping centre
CAMBERLEY
FARNBOROUGH
CAMBERLEY
John Lewis
Marks and Spencer Marks and Spencer
House Of Fraser
House Of Fraser
BHS
Debenhams
Debenhams
Primark
Retail (sq ft)
FRIMLEY
shopping environment and new store formats.
GUILDFORD
A30
FARNHAM
5 km
10 km
15 km
SECONDARY ROADS
A3
RAIL
KEY
CATCHMENT AREA
John Lewis (Reading)
• To retain shoppers and attract new visitors to Camberley by introducing
- Development Advisor
Urban regeneration specialist Centros was selected to manage the development
proposals in November 2012. Established in 1966, the business has a wealth
of experience and a strong pedigree of delivering creative property solutions
throughout the UK. Recent developments include retail-led town centre schemes
new retailers and restaurants and giving more choice to shoppers and
in Bury St Edmunds, Maidstone and Chesterfield.
visitors.
• To ensure Camberley has new high quality outdoor public spaces and
- Architect & Masterplanner
THE ATRIUM
improved pedestrian connectivity.
HOUSE OF FRASER
Established in 1959, Chapman Taylor is an international practice of architects,
masterplanners and interior designers operating from 17 offices. Working across
• Planning policy has identified the need for and supports the regeneration
a variety of sectors, they have the resources, skills and knowledge to provide
and expansion of Camberley town centre.
comprehensive architectural and design services from conception to completion
with particular expertise in urban regeneration. Key projects include the multi
YOUR OPINION IS IMPORTANT TO US, SO PLEASE
COMPLETE ONE OF THE QUESTIONNAIRES PROVIDED.
award-winning Cabot Circus in Bristol, Princesshay in Exeter and Trinity Leeds.
LOCATION
Tell us what you think
EMERGING
MASTERPLAN PRINCIPLES
N
N
KEY
KEY
1.Open Street
(Obelisk Way)
1.Open Street
(Obelisk Way)
2.New Town Square
P
Obelisk Way
MSCP
Museum
MSCP
CULTURAL
QUARTER
The Atrium
P
New Town
Square
Museum
CULTURAL
QUARTER
The Atrium
The Mall
N
KEY
The Mall
Library
Library
HoF
1.Open Str
(Obelisk W
HoF
Theatre
Theatre
MSCP
A30
London Road
MSCP
Church
Church
RAILWAY STATION
2.New Tow
RAILWAY STATION
INTRODUCING A NEW TOWN SQUARE
OPENING UP OBELISK WAY
N
3.Opening
Princess
(Optiona
N
KEY
KEY
1. Open Street
(Obelisk Way)
1. Open Street
(Obelisk Way)
2. New Town Square
2. New Town Square
New anchor
store
opportunity
3. Opening Up
Princess Way
(Optional)
3. Opening Up
Princess Way
(Optional)
4. New Retail
P
MSCP
Museum 5. New anchor store
opportunity
CULTURAL
QUARTER
The Atrium
MSCP
Museum
CULTURAL
QUARTER
The Atrium
The Mall
Library
MSCP
HoF
HoF
Theatre
Princess Way
Church
The Atrium
RAILWAY STATION
N
1. Open Street
1. Open Street
(Obelisk Way)
2. New Town Square
2. New Town Square
3. Opening Up
Princess Way
(Optional)
3. Opening Up
Princess Way
(Optional)
4. New Retail
P
Museum 5. New anchor store
opportunity
CULTURAL
QUARTER
6. Enhancing
London Road (A30)
The Atrium
The Mall
MSCP
Museum
HoF
CULTURAL
QUARTER
The Atrium
7.New Car
above new
8.Modernis
“The Mall”
Sainsbury’s
The Mall
Library
HoF
Theatre
Theatre
MSCP
9. Redevelo
opportunit
Princess Way
HoF
Theatre
MSCP
Church
Church
RAILWAY STATION
MSCP
RAILWAY STATION
REVITALISING LONDON ROAD
NEW CAR PARK ABOVE RETAIL
N
Ashwood
House
MSCP
Church
N
KEY
KEY
1. Open Street
(Obelisk Way)
10. Connectivity & Movement
2. New Town Square
- Redirection of
High Street
3. Opening Up
Princess Way
(Optional)
- Pedestrian access
4. New Retail
-PCovered space
Pembroke Br
oadway
- Possible open
Museum square
MSCP
CULTURAL
QUARTER
The Atrium
The Mall
P
MSCP
Library
-Possible o
HoF
Theatre
Theatre
-Covered s
MSCP
Church
RAILWAY STATION
MODERNIZATION OF THE MALL
10.Connec
Movability
-Pedestrian
CULTURAL
QUARTER
The Atrium
Library
HoF
RAILWAY STATION
Museum
-Redevelo
opportunit
-Redirectio
Street
- Pedestrian routes
7. New Car Park
above new retail
8. Modernisation of
“The Mall”
6.Enhancin
London Ro
400/500 spaces
P 4. New Retail
MSCP
Library
New Car
Park
Library
7. New Car Park
above new retail
6. Enhancing
London Road (A30)
treet
N
KEY
5. New anchor store
opportunity
Park S
NEW ANCHOR STORE OPPORTUNITY
KEY
The Mall
High Street
RAILWAY STATION
6. Enhancing
London Road (A30)
CULTURAL
QUARTER
MSCP
Church
NEW RETAIL
5.New anch
opportunit
Museum
Theatre
MSCP
5. New anchor store
opportunity
Obelisk Way
The Mall
Library
4. New Ret
P
P
4. New Retail
MSCP
Church
RAILWAY STATION
CONNECTIVITY & MOVEMENT
MASTERPLAN PRINCIPLES
Tell us what you think
MASTERPLAN
ILLUSTRATIONS
EXISTING PARK STREET CORNER - LONDON ROAD
EXISTING PARK STREET
NEW ROAD, BRIGHTON
JUBILEE SQUARE, BRIGHTON
EXAMPLE IMAGE - SHARED SURFACE
EXAMPLE IMAGE - TOWN SQUARE
EXHIBITION ROAD, LONDON
TOWN HALL SQUARE, SOLINGEN, GERMANY
PROPOSED SKETCH GATEWAY
EXAMPLE IMAGE - SHARED SURFACE
SKETCH IMPRESSION - NEW TOWN SQUARE
EXISTING OBELISK WAY
EXAMPLE IMAGE - STREET FURNITURE
EXISTING LOCATION PROPOSED NEW TOWN SQUARE
CABOT CIRCUS, BRISTOL
QUAKERS FRIARS,BRISTOL
EXAMPLE IMAGE - NEW TOWN SQUARE
EXAMPLE IMAGE - NEW RETAIL STREET
PRINCESSHAY, EXETER
EXAMPLE IMAGE - NEW RETAIL STREET
PRINCESSHAY, EXETER
SKETCH OPENING UP OBELISK WAY
SKETCH IMPRESSION - NEW TOWN SQUARE
EXAMPLE IMAGE - NEW TOWN SQUARE
Tell us what you think
MALL
REFURBISHMENT
EXISTING PRINCE OF WALES WALK
VIEW : PRINCE OF WALES WALK
ROYAL ARCADE, NORWICH
EXAMPLE ARCADE
VIEW : TOWN SQUARE
EXISTING TOWN SQUARE
MORGAN ARCADE, CARDIFF
EXAMPLE ARCADE
GRAND ARCADE, LEEDS
EXAMPLE ARCADE
FURNITURE STUDY
CONCEPT SKETCH
CONCEPT PLAN
Tell us what you think
CONNECTIVITY
ACCESSIBILITY
CONNECTIVITY
CONVENIENCE
ROADS/CONNECTION
Old London Road A30
Motorway M3 and M25
Portsmouth Road A3
Primary Roads
Non Primary Roads
M4
A30
M25
M3
J10
A329(M)
M4
BRACKNELL
J 2 / 12
ASCOT
A329
A322
J3
A321
KEY CONSIDERATIONS
CAMBERLEY
A331
•
TRAFFIC AND HIGHWAY NETWORK
•
CAR PARKING & ACCESSIBILITY
•
PUBLIC TRANSPORT
•
SERVICING
•
PEDESTRIAN & BICYCLE
•
SIGNAGE
A3
WOKING
J4
J10
M25
A322
FARNBOROUGH
A30
M3 TO
SOUTHAMPTON
A331
GUILDFORD
A31
A31
TRAFFIC AND HIGHWAYS NETWORK
A3 To Portsmouth
CAR PARK ACCESS
D
N
O
ND
A
RO
)
0
3
(A
LO
str
k
r
a
P
eet
EXAMPLE OF VMS SIGNAGE
CONNECTIVITY
JUNCTION LONDON ROAD (A30) / PARK STREET PROPOSAL
Tell us what you think
TELL US
WHAT YOU THINK
Thank you for taking the time to view our exhibition.
We would be grateful if you could complete our
questionnaire and either hand it back to a member
of the team or leave it in the comment box provided.
If you would like to take more time to consider your
responses, please ask one of the team for a Freepost
envelope to post it back to us, or hand it in to The Mall
Management Office.
All feedback will be considered with the aim of incorporating
your suggestions into our evolving masterplan proposals.
WHAT’S NEXT ?
The Mall Camberley will continue to engage with members of
the public and local retailers to ensure that the new proposals
for The Mall correspond with the needs of local people and
businesses.
In advance of a planning application, further consultation
will take place next year.
CONTACT US
For more information please email us at:
[email protected]
Tell us what you think