rms beauty MEDIA KIT - Beauty Fashion Sales

An original, pure, organic color cosmetic line
created by makeup artist
Rose-Marie Swift
Based on living and organic
principles, each product
is formulated to hydrate
and illuminate the skin.
Consider it skincare with
mineral color — giving a whole new
meaning to the word “makeup.”
Created by nature... untainted by man
r ms beauty is the first makeup of its kind to really live up to the true word “ORGANIC.” It is becoming both an inspiration for
and example of a new direction the beauty industry is taking. “Chemicals are redefining what beauty is in today’s cosmetic
industry, and that is not acceptable,” says founder Rose-Marie Swift, a New York based makeup artist and prominent
authority in the beauty industry. Rose-Marie Swift has been passionate about creating ‘healthy’ beauty for over 20 years,
which led to r ms beauty, the first truly organic cosmetic line combining healthy ingredients with unparalleled luxury and
elevating it far beyond the “green” standard.
Rose-Marie’s innovative natural cream range is not only 100% free of harmful chemicals, but also works to heal and
nourish the skin with healthy and beautifying results, truly making it “skincare with mineral color.” Selection of the highest
quality raw ingredients is based on cultivation and processing criteria that sets this line apart from others. Rose-Marie
explains: “When a raw material is processed for use in cosmetics, it typically undergoes a lengthy process. I discovered
the majority of ingredients used for natural cosmetics (organic or not) go through multiple steps from deodorizing, refining,
and fractionating during production to heating to extremely high temperatures again during manufacturing. These
processes render the ‘natural’ ingredients equivalent to man-made chemicals, stripping away all beneficial nutrients
and enzymes that support healthy skin and life.”
r ms beauty products, on the other hand, are formulated with raw, food grade, organic ingredients in their natural state,
from cultivation, straight through to manufacturing. Organic, raw ingredients like cocoa and shea butters, cold-pressed
organic jojoba oil, and ultra-pure virgin creme de coco are similar to human skin and contain some of the most powerful,
nourishing and healing qualities it thirsts for. r ms beauty also takes extreme care to use minimal heat in the manufacturing
process, thus preserving every vital nutrient that nature provides. Unlike today’s synthetic counterparts, this technique
allows natural healing and life force attributes — such as enzymes, minerals, vitamins and most of all, anti-oxidants, — to
remain fully intact and naturally penetrate and rejuvenate skin. For gorgeous, modern color, Rose-Marie chose tints from
pure, raw, uncorrupted, and uncoated minerals.
The results of this careful formulation? A color makeup line specifically designed to work synergistically with the skin, rather
than just covering it up! When you apply the products, their natural life-giving nutrients interact with your skin to promote
hydration, softness, radiance, and instant vitality to your skin. r ms beauty products help revive your youthful glow. Because
of the pure nature of the ingredients, all colors in the lip2cheek, “un” cover-up, cream eye shadow, lip and skin balm, and
living luminizer are easily blended to create your own personal palette.
Rose-Marie Swift
Rose-Marie Swift has been a makeup artist for over 20 years, and her work featured in Vogue (French, American, Nippon),
Harper’s Bazaar, I.D., Self Service, V, Allure, Numero, Marie Claire, Glamour, InStyle, The Wall Street Journal, and Elle. Her
makeup has appeared in ads for Calvin Klein, Ralph Lauren, Louis Vuitton, Tommy Hilfiger, Max Mara, The Gap, Victoria’s
Secret and more. Her portfolio includes the famous faces of Gisele Bunchen, Celine Dion, Paloma Picasso, and many
others. She has been fortunate to work with some of the top fashion photographers in the world including Mario Sorrenti,
Mert Alas & Marcus Piggott, Glen Luchford, Peter Lindbergh, Annie Leibovitz, Terry Richardson, Philip-Lorca diCorcia,
Arthur Elgort, and Patrick Demarchelier. Her portfolio can be seen on www.streeters.com
Several years ago, Rose-Marie began to experience some health issues that were causing many problems physically,
mentally and emotionally. After performing an extensive series of tests, she learned that her blood contained toxic levels
of heavy metals, including aluminum, barium, cadmium, lead and mercury as well as high levels of pesticides and other
chemicals. Rose-Marie was surprised when the technician asked her if she worked in the cosmetics industry — until
then she had no idea that cosmetics could contribute to such serious health issues. After years of rebuilding her health,
Rose-Marie realized she wanted to help other women claim their right to healthy beauty, and embarked on a path that
brought her to the creation of r ms beauty organic makeup.
Rose-Marie is an outspoken advocate for protecting ourselves from the toxic chemicals found in products we use on our
bodies daily. She created the website www.beautytruth.com to dispel beauty myths and expose the dangers of personal care
products, and contributed natural beauty tips and insight to the book “Living Beauty: Feel Great, Look Fabulous & Live Well”
by Lisa Petty. She is frequently interviewed for health and beauty publications, and is quickly becoming a popular guest on
radio and television programs as she teaches about this very important subject.
Rose-Marie continues to work in the fashion industry, and now uses r ms beauty products on some of the world’s
biggest celebrities.
living luminizer
This is a must-have product and r ms beauty’s best seller.
Nothing can compare to the way it magically highlights the skin
and instantly adds life to the face. This formula is the ultimate
illuminator for creating a sensuous, sheer and luminous glow.
Best of all, it enhances skin’s natural youthfulness without being
sticky, glittery or greasy.
ELLE 2009 WINNER “BEST BEAUTY PRODUCT”
lip & skin balm
Each ingredient in this skin-rejuvenating formula has been
carefully selected for its traditional healing abilities. Biologically
active ingredients support natural skin function, giving you a
visibly healthier appearance. Use regularly to heal, protect and
hydrate skin, soften fine lines and give skin a smooth texture.
Available in two scents — simply cocoa and simply vanilla — this
multitasking balm can be used on lips, under eyes and cuticles.
ALLURE 2010 WINNER “BEST LIP BALM” (NATURAL WONDER)
“un”cover-up
Unlike other concealers that may be heavy and drying,
r ms beauty’s “un” cover-up is lightweight and formulated to
reveal and enhance healthy skin. This rejuvenating product
makes skin look more youthful and radiant by providing skin
with hydration. Use as a concealer or light foundation where
needed to give subtle, flawless coverage. Available in four
shades that self-adjust to your natural skin tone.
ALLURE 2011 & 2012 “BEST CONCEALER” (NATURAL WONDER)
cream eyeshadow
r ms beauty cream eyeshadows create a veil of sheer, soft
metallic glow not seen in traditional shadows. Their subtle, glossy,
light-reflecting quality gives them both a modern and flattering
appearance on eyes of all ages. In addition, r ms beauty cream
eyeshadows contain all the benefits of raw mineral pigments
without the dryness that occurs with minerals alone — making it an
excellent eye cream as well. Apply minimally with fingers or brush
onto dry eyes and blend into the skin like you would a moisturizer.
lip2cheek
Lip2cheek is a unique formula that hydrates and protects, with
abundant mineral color creating a beautiful, natural finish on both
lips and cheeks. The six colors of lip2cheek result from more than
20 years of experience applying makeup to some of the world’s
most beautiful faces. From youthful sheer hues to more densely
colored stains, each shade is formulated with nourishing organic
ingredients and raw mineral pigments.
ELLE 2011 & 2012 GREEN STAR WINNER
raw coconut cream
This is the ultimate organic beauty product! Raw coconut cream can
honestly be called the “best” makeup remover and facial cleanser
ever. It wipes away the most stubborn mascara with ease. This
natural antioxidant is 100% pure, raw and unrefined, aiding in its
protective powers against free radical damage — otherwise known
as premature aging. Coconut oil contains high levels of lauric acid
as well as antibacterial, antifungal and antiviral properties, making
it suitable for even the most blemish-prone skin.
ELLE 2012 GREEN STAR WINNER
lip shine
Purity made simple. A touch of shine on your lips is now both
sensuous and nourishing. Combining nourishing oils and pure
mineral pigments, this exotic formula is highly emollient, visibly
hydrating and provides extracellular antioxidant protection. The
lip shines also double as a beautiful soft cheek stain.
r ms beauty oil
A beauty oil the way a beauty oil should be…pure, simple and
organic. This lightweight yet highly concentrated multipurpose
beauty oil contains the finest quality exotic oils and rare adaptogenic
herbal extracts for balancing the skin. The potent formula is the
perfect synergy between skin and oil, providing the ultimate in
radiance and antioxidant protection. Use as part of both your
morning and evening skincare regimen, massaging a few drops
onto clean skin.
“un” powder
The one and only powder you will ever need. This ultra fine
miracle powder is the perfect final touch to beautiful looking skin.
Formulated with the highest quality silica, this translucent powder
leaves behind no white residue, minimizes the appearance of
pores, softens skin, absorbs excess oil and is suitable for all skin
tones. Best of all, this powder is talc free, silicone free, paraben
free and perfume free.
brightening brush
This fine, retractable brush is ideal for sensuously highlighting the
most beautiful facial features. It is designed to illuminate the face
with the r ms beauty living luminizer. Swipe the living luminizer
down the bridge of the nose, bows of the lips and the inner
corners of the eyes for an instant, youthful glow.
available exclusively at rmsbeauty.com
Colette, Paris
Quartier 206, Germany
Fred Segal, Los Angeles
Liberty of London, London
ABC Home, New York City
Evolue, Beverly Hills
Skins Cosmetics, Netherlands
Global Essence, Hong Kong
Content Beauty, London
For all inquiries, please contact
Elaine Sack
1-877-r ms-1147
sales@r msbeauty.com
www.r msbeauty.com