elumenate 2016

ELUMENATE 2016
THE STYLISTS’ FAVORITE FORMULAE
Unlimited Possibilities
for creative Stylists
Hungry for inspiration?
Feed your creativity with Elumen formulae from stylists all over the world.
————
Mark Leeson
————
6
Color Segments with
96
104
Stylists from
2
GLOBAL CREATIVE AMBASSADOR,
2014 BRITISH HAIRDRESSER
OF THE YEAR
favorite Formulae from
17
countries
“Elumen is one of
my favorite colors
from Goldwell.”
the elumen color
PAGE 42–49
PAGE 34–41
PAGE
6-11
YEL
LOW
VIO
LET
PAGE
24–33
PAGE 12–17
PAGE 18–23
oakland,
USa
----
Existing Shade
10N
YELLOW
Lyndsie Cranco
Tangerine
Formula
1 ml VV@all + 5 ml KK@all + 5 ml BK@6 + 34 ml GK@all
Color Result
----
Tatiana Stelmakh
de panne,
belgium
----
Lovely BlondE
Existing Shade
10N
YELLOW
Fresh, bold and glowing
----
Formula
5 ml AB@9 + 10 ml SB@10 + 5 ml Clear
Color Result
----
Ann Sapia
Rochester,
usa
----
i’m subtle
Existing Shade
7N
Formula
20 ml SB@10 + 20 ml BG@7
7
YELLOW
yellow
Color Result
Color Result
Formula
20 ml BG@7 + 20 ml GB@9
Denise Griffin
Samantha Steck
----
----
Saratoga,
usa
memphis,
usa
Color Result
YELLOW
Mexican Sunrise
Existing Shade
8N
Formula
1 ml BG@7+ 2 ml SB@10 + 4 ml YY@all + 70 ml Clear
YELLOW
Existing Shade
9N
Formula
2 ml YY@all +2 ml GK@all + 33 ml KB@7 + 50 ml Clear
8
Existing Shade
6N
Formula
10 ml GB@9 + 10 ml NA@8
Color Result
----
----
Raymundo Perez
Irasema De Leon
----
----
carmen,
mExico
monterrey,
mexico
Color Result
Yellow curry
reflecting pond
YELLOW
----
lemonade
Existing Shade
10N
YELLOW
Existing Shade
8N
----
Formula
1 ml Gn@all + 20 ml YY@all
Color Result
----
Igor Araujo
Wilton Manors,
USa
----
----
Cheryl
Vanvoorhies
stamford,
usa
----
fall
Existing Shade
5N
Formula
50 ml GB@9 + 50 ml BG@6
9
YELLOW
YELLOW
taupe
Color Result
Color Result
Existing Shade
9N
Formula
10 ml GB@9 + 10 ml NB@10 + 10 ml AB@9 + 10 ml SV@10
----
Simon Pierre
Daoust
YELLOW
YELLOW
diamond blonde
montreal,
canada
----
Color Result
Existing Shade
10N
Formula
2 ml GK@all + 10 ml YY@all + 30 ml GB@9
----
Hannah
Thompsom
YELLOW
YELLOW
shock yellow
Anchorage,
usa
----
Color Result
Existing Shade
6N
Formula
10 ml YY@all + 20 ml AB@6 + 40 ml BG@7
10
----
Miguel Barros
YELLOW
YELLOW
gold digger
ponte de barca,
portugal
----
11
Sierra Madre,
usa
----
Existing Shade
7N
ORANGE
Karin Mortelloro
rainbow dash
Formula
10 ml RR@all + 10 ml YY@all + 10 ml BK@6
Color Result
midnight sand
----
Ana Ricard
Existing Shade
7N
Bothell,
usa
----
ORANGE
Fiery, wild and vivid
----
Formula
1 ml YY@all + 1 ml KK@all + 30 ml BK@6
Color Result
----
Colinda Carroll
Kingston,
canada
----
sunset
Existing Shade
9N
Formula
3 ml NA@2 + 10 ml AN@5 + 10 ml YY@all + 60 ml KK@all
13
ORANGE
ORANGE
Color Result
Color Result
----
Silvana Ancona
Tatiana Stelmakh
----
----
new york,
usa
Formula
15 ml GB@9 + 25 ml NB@10
nieuwpoort,
belgium
ORANGE
Existing Shade
6N
Color Result
----
----
Nicole Skawinski
Erika Alvarado
----
----
Lindenhurst,
usa
Formula
15 ml BG@6 + 15 ml BK@6 + 30 ml GK@all + 30 ml KK@all
Henderson,
usa
Color Result
ORANGE
warm chocolate
Existing Shade
5N
coral me pretty
Existing Shade
10N
Formula
2 ml GK@all + 2 ml Pk@all + 6 ml YY@all + 3 ml Clear
Color Result
----
Miguel Barros
& Veronica Neves
Formula
10 ml YY@all + 20 ml RR@all + 30 ml GK@all + 40 ml NG@6
14
Existing Shade
9N
Formula
5 ml SB@10 + 10 ml GK@all + 10 ml KK@all + 15 ml Clear
Color Result
copper haze
sunny autumn
ORANGE
Existing Shade
8N
----
porto,
portugal
----
----
Lene B. Lillelund
Olstykke,
denmark
----
peach in the sky
Existing Shade
8N–10N
Formula
2 ml Pk@all + 2 ml AB@9 + 5 ml GK@all + 15 ml Clear
15
ORANGE
ORANGE
Amber glow
ORANGE
Color Result
Color Result
Existing Shade
7N
Formula
8 ml KK@all + 10 ml GB@9 + 20 ml SV@10 + 30 ml YY@all
----
----
Veronica Neves
Rosy Rodriguez
----
----
valpacos,
portugal
Guadalajara,
mexico
Color Result
ORANGE
paprika
Existing Shade
7N
Formula
10 ml RV@all + 20 ml BK@6 + 40 ml KB@7
halloween orange
Existing Shade
8N
Formula
10 ml YY@all + 10 ml KK@all + 80 ml GK@all
Color Result
----
Emma Jones
----
Igor Araujo
wrexham,
uk
Fort lauderdale,
usa
----
----
cayenne pepper
Existing Shade
9N
ORANGE
ORANGE
bright pop
ORANGE
Color Result
Formula
10 ml KK@all + 30 ml GB@9 + 30 ml BK@6 + 50 ml Clear
Color Result
Existing Shade
10N
Formula
1 ml Pk@all + 10 ml GK@all + 100 ml GB@9
16
----
Natalie Riley
ORANGE
ORANGE
mambo sunset
Wrexham,
uk
----
17
Hanoi,
Vietnam
----
Existing Shade
10N
RED
Tran Thi Thu Ha
Easy Going
Formula
20 ml YY@all + 20 ml SV@10 + 20 ml Pk@all
Color Result
----
Michie Sujishi
Van Nuys,
usa
----
secret red
Existing Shade
7N
RED
Strong, wild and hot
----
Formula
15 ml KK@all + 30 ml RR@all
Color Result
----
Linda Benoit
Watervliet,
usa
----
Hot Pepper
Existing Shade
7N
Formula
15 ml KK@all + 15 ml RR@all + 40 ml KB@7
19
RED
RED
Color Result
Color Result
Formula
15 ml RR@all + 20 ml BK@6
----
Lauren Turner
Natalie Vasquez
----
----
high wycombe,
uK
Rahway,
USa
RED
Existing Shade
7N
Formula
20 ml YY@all + 20 ml RR@all + 50 ml Pk@all
----
----
Kari Norrid
Christa Strondl
----
----
oklahoma city,
usa
Vienna,
austria
Color Result
RED
fiery fall
Existing Shade
6N
Formula
15 ml KK@all + 15 ml RR@all + 15 ml Clear
20
Existing Shade
8N
Formula
10 ml SB@10 + 20 ml AN@5 + 80 ml RR@all
Color Result
Color Result
Red Siren
hell fire
lipstick
Existing Shade
10N
RED
Existing Shade
10N
----
Formula
10 ml Pk@all + 20 ml YY@all
Color Result
----
----
Antonio Romeo
Megan Sisler
----
----
new york,
usa
florida,
usa
florida sunrise
Existing Shade
6N
Formula
5 ml Pk@all + 10 ml KB@7 + 25 ml BK@6 + 40 ml KK@all
21
RED
RED
cherry bomb
RED
Color Result
Color Result
Formula
7 ml YY@all + 18 ml Pk@all + 30 ml KK@all
asbury park,
usa
----
----
Maria Bovenzi
new york,
usa
----
Color Result
RED
Copper Ruby
Existing Shade
7N
Formula
10 ml RR@all + 10 ml KK@all + 10 ml Clear
merlot
Existing Shade
6N
RED
Existing Shade
9N
Arielle BelloCalamari
Formula
10 ml BR@6 + 10 ml RR@all + 10 ml SB@10
Color Result
----
Sadia Vangrieken
Geetbets,
Belgium
----
----
Tara Gross
sayville,
usa
----
Shiraz
Existing Shade
6N
RED
RED
arizona sky
Color Result
----
Formula
10 ml BK@6 + 10 ml RR@all + 30 ml RV@all
Color Result
Existing Shade
9N
Formula
10 ml VV@all + 10 ml GK@all + 10 ml YY@all
22
----
Bruno Antonacci
RED
RED
infinito
Alba adriatica,
Italy
----
23
nanaimo,
canada
----
Existing Shade
10N
VIOLET
Whitney Harris
charcoal rose
Formula
2 ml YY@all + 2 ml Gn@all + 2 ml AN@5 +
2 ml Bl@all + 6 ml SV@10 + 6 ml Pk@all
Color Result
----
Antonio Chaykov
Moscow,
RUSSIA
----
pink
Existing Shade
6N
VIOLET
Lovely, mystic and romantic
----
Formula
30 ml NA@8 + 30 ml Pk@all
Color Result
----
Mariah Hobson
Ann arbor,
usa
----
prose
Existing Shade
9N
Formula
10 ml RV@all + 40 ml GB@9 + 10 ml Clear
25
VIOLET
VIOLET
Color Result
Formula
1 ml Pk@all + 2 ml NA@2 + 20 ml SV@10 + 20 ml AB@9
----
Alexia Ingwer
Silvia Pereira
----
----
mentor,
usa
lisboa,
portugal
Color Result
VIOLET
bordeaux
Existing Shade
5N
Formula
35 ml NB@5 + 45 ml RV@all
VIOLET
Existing Shade
9N
Formula
1 ml NA@2 + 1 ml Tq@all + 20 ml RV@all
26
Existing Shade
9–10N
Formula
10 ml VV@all + 20 ml Bl@all + 20 ml NB@5 + 20 ml Clear
Color Result
----
----
Sandi Vigliotti
Kelly Hallett
----
----
brewerton,
usa
kingston,
canada
mistress
Existing Shade
10N
Formula
1 ml NA@2 + 5 ml Tq@all +10 ml Pk@all + 40 ml SB@10
Color Result
Color Result
maroon crush
blackberry night
VIOLET
Existing Shade
10N
----
----
----
Jordi Schonwetter
Ingrid Dedman
----
----
langley,
canada
Trevallyn,
australia
Violet Femme
Existing Shade
7N–9N
Formula
3 ml VV@all + 10 ml AB@6 + 40 ml NA@8
27
VIOLET
VIOLET
snowflake
Color Result
VIOLET
Color Result
Color Result
Formula
4 ml VV@all + 10 ml Tq@all + 25 ml Pk@all
Dawn Dunham
----
Igor Araujo
Fairbanks,
usa
Wilton Manors,
usa
----
----
Color Result
VIOLET
breaking down
Existing Shade
10BS
Formula
5 ml RR@all + 10 ml VV@all + 80 ml NA@8
VIOLET
Existing Shade
6N
Formula
2 ml NA@2 + 20 ml VV@all + 30 ml BR@6
28
Existing Shade
10N
Formula
1 ml Bl@all + 3 ml Pk@all + 50 ml Clear
Color Result
----
Stefanie
Palfrader
merano,
italy
----
----
Alina Shaller
Beverly hills,
usa
----
Deep Grape
Existing Shade
6N
Formula
1 ml NA@2 + 3 ml RR@all + 4 ml Tq@all + 20 ml Clear
Color Result
Color Result
bourgogne
bubble gum pastel
VIOLET
Existing Shade
9N
----
----
----
Odete DaSilva
Jamie Dennis
----
----
Westport,
usa
barrie,
canada
vivid blurple
Existing Shade
9N
Formula
4 ml NA@2 + 11 ml Pk@all + 13 ml Tq@all + 70 ml AB@9
29
VIOLET
VIOLET
real purple
VIOLET
Color Result
Formula
5 ml SB@10 + 20 ml AB@9
----
Linda Perrette
Karly Menzies
----
----
wayne,
usa
Nanaimo,
canada
Color Result
VIOLET
violet storm
Existing Shade
10N
Formula
10 ml SV@10 + 10 ml AB@9 + 10 ml BI@all+ 20 ml VV@all
VIOLET
Existing Shade
white
Formula
1 ml Pk@all + 1 ml VV@all + 1 ml RR@all + 10 ml Clear
30
Existing Shade
9N
Formula
30 ml Tq@all + 50 ml Pk@all + 60 ml AB@9
Color Result
----
----
Kris Williams
Donna Vondette
----
----
texas,
usa
ontario,
canada
Color Result
lilla oparo
metallic grape
purple dream
Existing Shade
10N
VIOLET
Existing Shade
9N
----
Formula
10 ml Pk@all + 20 ml Tq@all
Color Result
----
----
Angela
Brett Wares
----
----
Modena,
italy
New york,
usa
royal purple
Existing Shade
10N
Formula
5 ml VV@all + 5 ml Tq@all + 20 ml SV@10
31
VIOLET
VIOLET
Mushroom
Color Result
VIOLET
Color Result
Color Result
VIOLET
plum perfect
----
Mikada Meutin
Existing Shade
9N
london,
uk
Formula
10 ml YY@all + 10 ml Pk@all + 10 ml RV@all + 10 ml Clear
----
Color Result
VIOLET
Berry Burst
Existing Shade
9N
Itzia Paola Rojas
Regalado
Zapopan Jalisco,
mexico
----
VIOLET
Formula
10 ml RV@all + 10 ml RR@all + 10 Pk@all
----
32
33
Ngee ann city,
Republic of Singapore
----
Existing Shade
8N–10N
BLUE
Justin Javier
Sky Blue
Formula
5 ml Bl@all + 35 ml Tq@all + 40 ml Clear
Color Result
----
Melissa Simpson
memphis,
USA
----
blue jeans
Existing Shade
10N
BLUE
Intense, individual and exciting
----
Formula
5 ml NA@2 + 5 ml Bl@all + 30 ml SB@10
Color Result
----
Natasha Tulk
St. John’s,
canada
----
midnight navy
Existing Shade
5N
Formula
10 ml NA@2 + 20 ml Bl@all + 20 ml Tq@all
35
BLUE
BLUE
Color Result
Color Result
Formula
1 ml NA@2 + 1 ml VV@all + 3 ml Bl@all + 10 ml SV@10
----
Francis Kok
Matthew Kruger
----
----
Coevorden,
Netherlands
Mentor,
usa
Color Result
BLUE
pegasus
Existing Shade
10N
Formula
2 ml Bl@all + 2 ml Gn@all + 3 ml Tq@all + 60 ml Clear
BLUE
Existing Shade
10N
Formula
10 ml Bl@all + 30 ml Tq@all
36
Existing Shade
9N
Formula
5 ml AB@6 + 15 ml Pk@all + 50 ml Tq@all
Color Result
----
Kerryn Killian
los angeles,
usa
----
----
Heather
Slaybaugh
madison,
usa
----
Color Result
Navy
dark skies
twilight night
Existing Shade
8N
BLUE
Existing Shade
9N
----
Formula
5 ml AN@5 + 5 ml VV@all + 15 ml Tq@all + 50 ml AB@9
Color Result
----
----
Inga Gedoviusa
Nick Moore-Perez
----
----
riga,
latvia
royal oak,
usa
concrete blonde
Existing Shade
9N
Formula
1 ml NA@2 + 1 ml AN@5 + 20 ml AB@9 + 20 ml NA@8
37
BLUE
BLUE
fantasY winter
BLUE
Color Result
Color Result
Formula
5 ml Bl@all + 20 ml NA@8
----
Veronica Arias
Elisabete Guerreio
----
----
Elizabeth,
usa
vilamoura,
portugal
Color Result
BLUE
storm
Existing Shade
9N
Formula
5 ml AB@6 + 5 ml NA@8 + 40 ml SV@10
BLUE
Existing Shade
10N
Formula
5 ml SB@10 + 5 ml Tq@all + 30 ml Clear
38
Existing Shade
9N
Formula
6 ml NA@8 + 8 ml SV@10 + 9 ml Bl@all
Color Result
----
Nelly
Shaydullina
Moscow,
russia
----
----
Michelle Pargee
vancouver,
canada
----
Color Result
sky dream
Duck Egg
northern night sky
Existing Shade
9NA
BLUE
Existing Shade
6N
----
Formula
2 ml Pk@all + 2 ml Tq@all + 3 ml NA@2 + 10 ml SB@10
Color Result
----
----
Kaylie Wright
Franceen Medina
----
----
memphis,
usa
mesa,
usa
smokey sunset
Existing Shade
10N
Formula
1 ml NA@2 + 5 ml Bl@all + 5 ml SB@10
39
BLUE
BLUE
Greyer nova
BLUE
Color Result
Color Result
Kristie Thornton
Sofia Perez
----
----
new york,
usa
Formula
10 ml Tq@all + 10 ml Pk@all + 10 ml YY@all
Cranford,
usa
Color Result
BLUE
carta da zucchero
Existing Shade
10N
----
Carolina Capelli
Formula
1 ml Gn@all + 2 ml Tq@all + 5 ml Bl@all + 2 ml Clear
40
BLUE
Formula
30 ml VV@all + 30 ml Tq@all
bergamo,
italy
----
----
steelo
usa
Existing Shade
10N
Bianca Garcia
----
Color Result
Existing Shade
9N
Existing Shade
5N
Color Result
Formula
10 ml Pk@all + 20 ml Tq@all + 20 ml Gn@all + 40 ml NA@8
mermaid
Royal Blue
BLUE
----
BLUE
Existing Shade
10N
----
Formula
20 ml SV@10 + 20 ml AN@5
Color Result
----
----
Maria Rivera
Velette Huang
----
----
St. Augustine,
usa
Taipei City,
taiwan
lake
Existing Shade
9N
Formula
1 ml VV@all + 2 ml Tq@all + 2 ml Bl@all + 30 ml SV@10
41
BLUE
BLUE
deep ocean blue
Color Result
innsbruck,
austria
GREEN
Existing Shade
10N
Formula
1 ml Tq@all + 30 ml YY@all
----
Color Result
pine
----
Christine Perez
Existing Shade
10N
cranford,
usa
----
GREEN
Unique, eye-catching and fancy
springgreen
Manuel
Hechenberger
Formula
5 ml YY@all + 10 ml BG@7 + 20 ml Gn@all
Color Result
----
Briannsa Ogden
sayville,
usa
----
siren of the sea
Existing Shade
5N
Formula
10 ml AN@5 + 10 ml Bl@all + 10 ml Tq@all + 10 ml Gn@all
43
GREEN
GREEN
Color Result
----
Color Result
Formula
15 ml Gn@all + 30 ml Tq@all
Alex Pardoe
Miami beach,
usa
----
----
Jonathan
Jaconello
toronto,
canada
----
Color Result
GREEN
serpentine
Existing Shade
7N
Formula
7 ml NA@2 + 15 ml AB@6 + 20 ml Tq@all + 20 ml Gn@all
GREEN
Existing Shade
10N
Formula
4 ml GN@all + 35 ml YY@all
44
Existing Shade
9N
Formula
2 ml Bl@all + 2 ml Gn@all + 5 ml YY@all
+ 10 ml KB@7 + 20 ml SV@10
Color Result
----
----
Austin Brown
Irasema De Leon
----
----
Pleasanton,
usa
Monterrey,
mexico
Color Result
keylime Pie
August
te quiero verde
Existing Shade
10N
GREEN
Existing Shade
10N
----
Formula
6 ml Gn@all + 15 ml YY@all + 15 ml Bl@all
Color Result
----
----
Dawn Dunham
Miguel Barros
----
----
fairbanks,
usa
ponte de barca,
portugal
balayage brown
Existing Shade
5–9N
Formula
20 ml BM@6 + 20 ml AB@6 + 40 ml BG@6
45
GREEN
GREEN
sea kween
GREEN
Color Result
Color Result
Formula
20 ml NA@8 + 30 ml BG@7 + 50 ml AB@9
----
Miguel Barros
Uwe Odenwald
----
----
ponte de barca,
portugal
wiesbaden,
germany
GREEN
Existing Shade
10N
Formula
15 ml Gn@all + 40 ml YY@all
----
----
Leah Rush
Michelle Pargee
----
----
Mentor,
usa
Vancouver,
canada
GREEN
Existing Shade
6N
Formula
6 ml Tq@all + 25 ml YY@all + 50 ml SV@10
46
Formula
1 ml Gn@all + 2 ml YY@all + 15 ml Clear
acid green
Existing Shade
10N
Formula
1 ml Gn@all + 3 ml BM@6 + 5 ml YY@all + 20 ml GB@9
Color Result
Color Result
grass hopper
Existing Shade
10N
Color Result
Color Result
melon rush
Textmarker Green
GREEN
Existing Shade
8–10N
----
----
Carlo Florio
----
Stan Lai
Garfield,
usa
Taichung City,
taiwan
----
----
Emerald Fire
Existing Shade
9N
Formula
5 ml Bl@all + 10 ml Gn@all + 50 ml Clear
47
GREEN
GREEN
French beige
GREEN
Color Result
Color Result
Existing Shade
10N
Formula
10 ml Gn@all + 50 ml YY@all + 10 ml Clear
----
----
Christine Nelson
Alex Verdoliva
----
----
worcester,
usa
trino,
italy
Color Result
GREEN
Aurora BOREALE
Existing Shade
10N
Formula
1 ml NA@2 + 1 ml YY@all + 2 ml Tq@all + 100 ml Clear
green hairplay
Existing Shade
9N
Formula
10 ml AB@9 + 10 ml GN@all + 10 ml NA@8 + 40 ml YY@all
Color Result
----
----
Natasa Tonut
Mario Orazi
----
----
staranzano,
italy
Rome,
italy
breezer
Existing Shade
9N
GREEN
GREEN
cilantro
GREEN
Color Result
Formula
1 ml YY@all + 5 ml GB@9 + 5 ml AB@9 + 10 ml Tq@all
Color Result
Existing Shade
9N
Formula
10 ml NA@8 + 10 ml Tq@all + 10 ml Bl@all
48
----
Lise Gauthier
GREEN
GREEN
cool jade
Sudbury,
canada
----
49
elumen – high performance,
oxidant-free hair color
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LIGHT
KB@7
BG@7
GB@9
NB@10
NA@8
AB@9
SB@10
SV@10
BRIGHT
AB@6
BM@6
NG@6
BG@6
CLEAR
DEEP
BK@6
BR@6
NA@2
NB@4
NB@5
Bl@all
Tq@all
Gn@all
PURE
YY@all
50
GK@all
KK@all
RR@all
Pk@all
Rv@all
51
Vv@all
AN@5
Goldwell is part of Kao Salon Division.
Enriching the lives of stylists, salon owners and their clients through trusted partnership, salon business growth
and our salon exclusive portfolio of advanced services, innovative products and inspiring education.
352173IE•05/16
Explore the full portfolio and discover endless possibilities. | goldwell.com