Making Your Fundraising Event More Impactful

Making Your Fundraising Event More Impactful

CAUSE Connection
Making Your Fundraising Event More Impactful by
Connecting Your Audience to Your Mission
An Event Leadership Institute eBook
Sponsored by
Introduction
Not Your Father’s Fundraiser
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About This eBook
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Be Bold Be Bald
5#6./$E'"#(=$'2$%&*+$A.$F2?($;"2#=
Cause
N"3-"+()1>$':32+,(),$+4.(!#)**(@'#.(%)+-$1(-"(&"+"'(
-&$2'(4"6<"=+1$'/(V2;$(I"++$**/(%&"(7)33$1()%).()G$'(&23(
-&2'1(5)F*$(%2-&(4)+4$'?((E&$.(%$'$(2+372'$1(5.(-&$(4"='),$(
)+1(3-'$+,-&(-&)-(4)+4$'(3='>2>"'3($#5"1./()+1(3"=,&-(-"(
3&"%(3"*21)'2-.(%2-&(-&$(+=#$'"=3(4)+4$'(7):$+-3(%&"(
*"3$(-&$2'(&)2'(2+(-&$(4"='3$("<(-'$)-#$+-?
Connection
Method
Y+()+(2+4'$125*.(32#7*$/(.$-(7"%$'<=*/(4)#7)2,+/(N$(N"*1(N$(
N)*1o(2+>2-$3(7$"7*$()**(">$'(-&$(4"=+-'.(-"(%$)'()(3;=**(4)7(
32#=*):+,()(5)*1(&$)1("+(X">$#5$'(e+1?((B$"7*$(-&$+(
3"*242-(<=+1')232+,(7*$1,$3()'"=+1(-&$2'(7)':427):"+/()+1(
1$32,+)-$(%&24&("<(-&$(e[(4)+4$'(4&)'2:$3(%2**('$4$2>$(-&$(
<=+13?((@(3$'2$3("<(7'2+-()13(7'"8*$1(2+12>21=)*3(%$)'2+,(-&$(
4)73/()+1(2+124):+,(%&"(-&$.(%$'$(3&"%2+,(3=77"'-(<"'?
Event Agency
!#)**(@'#.(<"'(@(I)=3$
!4-F/%7#-%+%0*./,)+2%)*+22'7B'(%,-F/%8+7,-.%)*+22'7B'%R%#7'%-*+-%&+7.%)+7)'$%0+1'7-/%
>#%7#-%*+8'%+%)*#,)'%+9#:-3%E+$1),0+17B%,7%-*'%'8'7-%,/%+7%'.'S#0'7,7B%'P0'$,'7)'%
-*+-%7#-%#72.%/*#;/%/#2,>+$,-.(%9:-%'7)#:$+B'/%,&0#$-+7-%2'+$7,7B%+7>%
)#78'$/+1#7/%+9#:-%-*'%>,/'+/'3C
p$Q(^'$$1#)+
IJK(W(!#)**(@'#.(<"'(@(I)=3$
Canadian Foundation for AIDS Research
G(-4-./$02.4#(=&<2.$!28-9=$!"(2?/"$0?#$0&(H=$
Cause
Connection
Method
Event Agency
E&"=,&(52**2"+3()'$(37$+-(,*"5)**.("+(-&$(-'$)-#$+-()+1(
7'$>$+:"+("<(]YSq@Yj!/(I@X^@d(5$*2$>$3(-&$("+*.(
3=3-)2+)5*$()+3%$'(-"(@Yj!(23(-"(8+1()(>)442+$("'()(4='$(r(
)+1(-&)-()+3%$'(%2**(5$(<"=+1(2+('$3$)'4&?(!2+4$(-&$(
5$,2++2+,("<(-&23(4'2323/(I@X^@d(&)3(*$1(-&$(%)./(<=+12+,(
]YS()+1(@Yj!('$3$)'4&()4'"33(I)+)1)/()+1(3-'2>$3(-"(;$$7(
-&$(+$$1(<"'('$3$)'4&()3()(-"7(7'2"'2-.?
^"'(-&$2'()++=)*(N*""'(!-'$$-(J+-$'-)2+3(<=+1')23$'/(I@X^@d(
)'')+,$1(ac(12++$'(7)':$3()-('$-)2*(3-"'$3(<"'(m[[(,=$3-3/(
%&"(-&$+(<=++$*$1(2+-"()(*)',$'('$4$7:"+(<"'(e/[[[?((P&2*$(
-&)-(4"+4$7-(#).(+"-(5$(+$%/(-&$.(-"";(2-("+$(3-$7(<='-&$'/(
5.(-);2+,()1>)+-),$("<(-&$(2+:#)-$(3$C+,(-"(1'2>$(
4"+>$'3):"+()'"=+1(-&$2'(;$.(-)*;2+,(7"2+-3?(J>$+-(
"',)+29$'3(7*)4$1(>)'2"=3(4)'13(%2-&(<)4-3()+1(3-):3:43(
)5"=-(]?Y?S?q@Yj!()-(12++$'(-)5*$3(2+($>$'.(>$+=$/()+1($>$+-(
&"3-3(=3$1(-&$3$(4)'13(-"(3:#=*)-$(>25')+-(1234=332"+?(E&$(
'$3=*-(%)3(,=$3-3(%)*;$1()%).(<)'(#"'$($+,),$1(2+(-&$(
233=$3(-&)+(-&$.(%"=*1(&)>$(5$$+()-()(*)',$'($>$+-?
!72+')12=3(J>$+-3
!J'%-$,'>%-#%<#):/%#7%B'T7B%L'.%&'//+B'/%+9#:-%-*'%)+:/'%)#&&:7,)+-'>%
-*$#:B*#:-%-*'%7,B*-%333%0'#02'%7''>%-#%)'2'9$+-'%+7>%*+8'%+%B##>%1&'%+7>%$'&'&9'$%
;*.%;'5$'%-*'$'3C%
I&'23(N=+:+,
B'$321$+-((W((I@X^@d(
Hudson Link
!?(.-./$,#.#D9-&(-#=$-.'2$I0&?=#$C@J&==&H2(=K$
Cause
Connection
Method
]=13"+(R2+;(5$*2$>$3(-&)-(-')+3<"'#2+,(*2>$3(-&'"=,&(
$1=4):"+(4)+(&$*7(5'$);(-&$(4.4*$("<(4'2#$()+1(7">$'-.?(E"(
#);$(-&)-(>232"+()('$)*2-./(]=13"+(R2+;(<"'(]2,&$'(J1=4):"+(
2+(B'23"+(7'">21$3(4"**$,$($1=4):"+/(*2<$(3;2**3()+1('$6$+-'.(
3=77"'-(-"(2+4)'4$')-$1(#$+()+1(%"#$+(-"(&$*7(-&$#(#);$(
)(7"32:>$(2#7)4-("+(-&$2'("%+(*2>$3/(-&$2'(<)#2*2$3()+1(
4"##=+2:$3?(E&$($+1('$3=*-(23(*"%$'(')-$3("<('$4212>23#/(
2+4)'4$'):"+()+1(7">$'-.?
(
d)232+,(#"+$.(-"(&$*7(4"+>24-$1(4'2#2+)*3(23(+"-($)3.s(
-&$.D'$("G$+(7$'4$2>$1()3()+(=+1$3$'>2+,/(2<(+"-(
2+:#21):+,(*"-?((Y+("'1$'(-"(&$*7(4&)+,$(-&"3$(7$'4$7:"+3/(
]=13"+(R2+;(5'2+,3(e[()*=#+2/(3-=1$+-3(%&"(5$+$8-$1(
<'"#(-&$2'($1=4):"+)*(7'",')#3(2+(7'23"+/(-"(-&$2'()++=)*(
37'2+,(,)*)/(d$)4&2+,(<"'(X$%(E"#"''"%3?((E&$3$()*=#+2/(
%&"(7'$3$+-()(#=4&(#"'$(-&"=,&O=*/(7"*23&$1/()+1(
)77'$42):>$(2#),$(-&)+(,=$3-3()'$(2+4*2+$1(-"($A7$4-/(
#2+,*$(%2-&(,=$3-3(1='2+,(4"4;-)2*3/()+1(32-()#"+,(-&$#(
1='2+,(12++$'?((Y+(-&23(%).(]=13"+(R2+;(&$*73(7=-()(&=#)+(
<)4$("+(-&$2'(4)=3$/()+1(2+4'$)3$3(,=$3-3D(=+1$'3-)+12+,("<(
-&$(2#7"'-)+4$("<(-&$2'(#2332"+?
!O$+7/<#$&+1#7%,/%&#$'%-*+7%M:/-%-*'%'?')-%#7%+7%,7>,8,>:+2%SS%,-5/%+2/#%-*'%$,002'%
'?')-%#7%-*'%0$,/#7%)#&&:7,-.(%-*'%/-:>'7-/F%<+&,2,'/%+7>%-*'%)#&&:7,1'/%-*'.%
$'-:$7%-#3C%
!$)+(B24)
JA$4=:>$(j2'$4-"'((W((]=13"+(R2+;
National Wildlife Federation
,?-*H-./$A.$C$5&@-./$:&1#(
Cause
Connection
Method
Event Agency
N$(K=-(E&$'$(23()(X):"+)*(P2*1*2<$(^$1$'):"+(_XP^`(
4)#7)2,+(1$32,+$1(-"('$-='+(-"(-&$(+):"+D3(4&2*1'$+(%&)-(
-&$.(1"+D-($>$+(;+"%(-&$.D>$(*"3-H(-&$2'(4"++$4:"+(-"(-&$(
+)-=')*(%"'*1?(t213(-"1).(37$+1(-%24$()3(#=4&(:#$(
2+1""'3()3(-&$2'(7)'$+-3(121/(#2332+,("=-("+(-&$(32#7*$(
7*$)3='$3()+1(*)3:+,(#$+-)*()+1(7&.324)*(&$)*-&(5$+$8-3(
"<(1)2*.("=-1""'(:#$?((
E&$(X):"+)*(P2*1*2<$(^$1$'):"+(4'$)-$1(]2;$()+1(!$$;/()(
<=+1')232+,($>$+-(+"%(2+(32A(*"4):"+3(+):"+%21$?(Y-D3()(
4'"33(5$-%$$+()(+)-='$(&2;$()+1()(34)>$+,$'(&=+-(-&)-(
5'2+,3(<)#2*2$3()+1(<'2$+13(-",$-&$'(2+(-&$(,'$)-("=-1""'3/(
5=-(%2-&()(<=+/($1=4):"+)*(4"#7"+$+-?(Y+-$')4:>$(
*$)'+2+,(3-):"+3()'$(3$-(=7(-&'"=,&"=-(-&$(a6e(#2*$(
4"='3$3/(<$)-='2+,(*2>$()+2#)*3/(+)-=')*23-3()+1(4')G3?(E&$(
2+4"#$(#"1$*(23()(g)-/(7$'(7$'3"+('$,23-'):"+(<$$(*).$'$1(
%2-&()(3=,,$3-$1(<=+1')232+,()3;/()+1(7)':427)+-3(4)+($)'+(
7'29$3(5)3$1("+(*$>$*3("<(#"+$.(')23$1?((N.(2+-$,'):+,(-&$(
<=+1')232+,()4:>2-.(12'$4-*.(2+-"(-&$("=-1""'()4:>2:$3(XP^(
3$$;3(-"()1>"4)-$/(-&$.(1'">$($+,),$#$+-(-"()(*$>$*(-&)-(
4"=*1(+$>$'(5$('$7*24)-$1(%2-&()+(2+1""'($>$+-?
J>$+-ib[
UJ,-*%/#%&:)*%'&0*+/,/%#7%'2')-$#7,)%&'>,+%-*'/'%>+./(%-*'%7+-:$'%#<%)*,2>*##>%*+/%
)*+7B'>%+7>%-*'$'5/%7#-%&:)*%7+-:$'%,7%,-3%%V,L'%W%G''L%,/%+7%#00#$-:7,-.%<#$%0+$'7-/%
-#%/*#;%-*',$%L,>/%;*.%,-5/%)+22'>%-*'%B$'+-%#:->##$/3U
V$'26V)',)'$-(j$"=1$3
S24$(B'$321$+-/(I"'7"')-$(d$*):"+3(T(!7$42)*(J>$+-3((W((X):"+)*(P2*1*2<$(^$1$'):"+
Global Green USA
L=-./$;@&**$G#'&-*=$'2$0(#&'#$&$,(2&H$;'(2+#
Cause
U*"5)*(U'$$+(23(<"3-$'2+,()(,*"5)*(>)*=$(3&2G(-"%)'1()(
3=3-)2+)5*$()+1(3$4='$(<=-='$()+1(23(%"';2+,(-"(3"*>2+,(-&$(
%"'*1u3(#"3-(7'$332+,($+>2'"+#$+-)*(4&)**$+,$3/(#$',2+,(
2++">):>$('$3$)'4&/(4=C+,6$1,$(4"##=+2-.(5)3$1(
7'"0$4-3()+1(-)',$-$1()1>"4)4.?((E&$.()2#(-"(2+372'$(M42:9$+(
$+-'$7'$+$='3D/(7$"7*$(%&"(1"+D-(0=3-(3$$(-&$#3$*>$3()3(
4"+3=#$'3/(5=-(%&"(-);$()(#"'$(7'")4:>$()77'")4&(2+(
3"*>2+,(7'"5*$#3?(
Connection
Method
U*"5)*(U'$$+(-);$3(-&$2'(#2332"+("<()1>)+42+,(3=3-)2+)52*2-.(
2+-"($>$'.(<$)325*$($*$#$+-("<(-&$2'()++=)*(B'$6K34)'(B)'-.?((
E&$.(&2-(-&$(#"'$(4"##"+()37$4-3/(3=4&()3(*"4)*()+1(
"',)+24(#$+=(2-$#3/($*$4-'"+24(2+3-$)1("<(7)7$'(2+>2-):"+3(
)+1(3=3-)2+)5*$(,'$$+3(<"'(1$4"'?((]"%$>$'(-&$.()*3"(-"";(
-&$2'(#2332"+(2+-"(*$33(-')12:"+)*()'$)3()3(%$**?(I$*$5'2:$3(
)''2>$1(2+(I&$>.(N"*-(&.5'21($*$4-'24(3$1)+3/(%&2*$("-&$'(
,=$3-3(=:*29$1(v2#'21$(-"(7'"#"-$(4)'7""*2+,?(E&$('$1(
4)'7$-(5$4)#$()(,'$$+(4)'7$-?((U=$3-3(%$'$(=',$1(-"(%$)'(
$+>2'"+#$+-)**.(<'2$+1*.(4*"-&2+,(')+,2+,(<'"#(>2+-),$q
'$=3$1()+1(=74.4*$1(3-.*$3(-"(+$%$'(2-$#3(#)1$(<'"#(
3=3-)2+)5*$(<)5'243()+1(+"+6-"A24(1.$3?(N.(w%)*;2+,(-&$(
%)*;x("<()(-"-)**.(3=3-)2+)5*$($>$+-/(U*"5)*(U'$$+(&$*7$1(
,=$3-3(-&2+;(#"'$(5'")1*.()5"=-(&"%(-"(1$32,+()(#"'$(
3=3-)2+)5*$(*2<$3-.*$(<"'(-&$#3$*>$3?
!4%/0'7>%&#/-%#<%&.%1&'%-*,7L,7B%#<%;+./%-*+-%;'%)+7%*'20%2'8'$+B'%)*+7B'%
-*$#:B*%,>'+/(%0$#M')-/(%+7>%0'#02'3%O*+-%#6'7%&'+7/%>'2,8'$,7B%,&0+)-%-*$#:B*%
B$''7%)#&&:7,-.%>'8'2#0&'7-%+7>%#-*'$%)*+77'2/%7#-%-$+>,1#7+22.%:/'>%9.%
#-*'$%'78,$#7&'7-+2%B$#:0/3C
V)F(B$-$'3"+
B'$321$+-(W(U*"5)*(U'$$+(f!@
About the Event Leadership Institute
E&$(J>$+-(R$)1$'3&27(Y+3:-=-$(23(-&$(+$A=3(<"'(-&$(#"3-(
7'",'$332>$(-')2+2+,/($1=4):"+()+1(2+32,&-3(<"'(-&$($>$+-(
7*)++2+,(2+1=3-'.?(K='(#2332"+(23(-"($#7"%$'(7*)++$'3(-"(4'$)-$/(
7*)+()+1($A$4=-$(3#)'-$'/(#"'$(4"3-6$Q$4:>$($>$+-3()+1(-);$(
-&$2'(4)'$$'3()+1(5=32+$33$3(-"(-&$(+$A-(*$>$*?
P$()44"#7*23&(-&23(5.(4=*:>):+,()+1(3&)'2+,(5$3-(7')4:4$3(
-&'"=,&(>21$"(4*)33$3/(%$52+)'3/(2+-$'>2$%3/(%&2-$(7)7$'3/(
'"=+1-)5*$3/()+1(*2>$($>$+-3?(
P$(2+>2-$(."=(-"($A7*"'$()112:"+)*(>21$"(4*)33$3()+1("-&$'(
'$3"='4$3("+(-&23(-"724/()-(%%%?J>$+-R$)1$'3&27Y+3:-=-$?4"#
About EventSpot
J>$+-!7"-(<'"#(I"+3-)+-(I"+-)4-("Q$'3($>$'.-&2+,(+$$1$1(<"'(
"+*2+$($>$+-(#)+),$#$+-/(<'"#(3-)'-(-"(8+23&/()**(2+("+$(7*)4$?((
J>$+-!7"-(23(1$32,+$1(-"(&$*7(3#)**(5=32+$33()+1(+"+7'"8-($>$+-(
7*)++$'3()=-"#)-$()+1(32#7*2<.(#)+.(1$-)2*3()33"42)-$1(%2-&(
7*)++2+,/(7'"#":+,()+1(#)+),2+,()+($>$+-/(<'$$2+,(-&$#(=7(-"(
<"4=3("+(7'">212+,()F$+1$$3(-&$(5$3-($A7$'2$+4$(7"3325*$?((
E&$("',)+29$'3("<(-&$(P2+-$'(B)';(])'>$3-(^$3:>)*(2+(P2+-$'(B)';/(
^*"'21)/(+$$1$1()(5$F$'(%).(-"(7'"#"-$(-&$(<$3:>)*(-"(-&$(
4"##=+2-.?(E&$.(4&"3$(J>$+-!7"-()+1(3)%()F$+1)+4$(3;.'"4;$-(
5$."+1(-&$2'($A7$4-):"+3?(
E"(*$)'+(#"'$()5"=-(-&$(<$3:>)*()+1(&"%(J>$+-!7"-(&$*7$1(#);$(
2-()(3=44$33/(%)-4&(-&$(>21$"?
^'"#(3$C+,()(>25$(-&'"=,&()(4=3-"#29$1($>$+-(2+>2-):"+("'(
*)+12+,(7),$/()=-"#):+,('$,23-'):"+()+1("+*2+$(7).#$+-/(
"Q$'2+,(3$)#*$33(#"52*$(4&$4;62+/()+1(7'">212+,(:#$*.('$7"':+,(
-""*3/(J>$+-!7"-()**"%3(7*)++$'3(-"(4'$)-$()(7'"<$332"+)*/(
4"+323-$+-(*"";(%&2*$(3)>2+,(7'$42"=3(:#$("+(*",23:43?(((
N$3-("<()**/(J>$+-!7"-("Q$'3(I"+3-)+-(I"+-)4-D3(<'$$/()%)'16
%2++2+,(4=3-"#$'(4")4&2+,()+1(3=77"'-(-&)-(,=21$3(7*)++$'3(-"(
$>$+-(3=44$33?
^"**"%(J>$+-!7"-
!&)'$(E&23($N"";