WWD LAS VEGAS PREVIEW Things to Know at the Shows

6
WWD WEDNESDAY, AUGUST 13, 2014
SECTION II
WWD.COM
WWD LAS VEGAS PREVIEW
Things to Know at the Shows
The assemblage of trade shows and events in Las Vegas can be overwhelming. Here’s a
roundup of key points to know and events not to miss. By Marcy Medina and Khanh T.L. Tran
PHOTO BY ERIKA SHISLER
MAGIC Marketplace, including WWDMAGIC, opens Monday,
while Sourcing at MAGIC starts a day earlier.
#1
#1 SOURCING SINGS THE BLUES
In lieu of a country of focus at the
August edition, Sourcing at MAGIC is
aiming the spotlight on a single category: denim.
Ninety factories that are involved
in every facet of global denim manufacturing — from dyeing and recycling
yarn to washing and sewing — are
joining a section labeled “All About
Denim,” located at the show’s second-floor entrance in the Las Vegas
Convention Center’s South Hall. Among
the first-time exhibitors at Sourcing
are Portugal’s Pizarro and Spain’s
Jeanologia, the latter of which is staging
an installation explaining its various
environmentally sustainable washes.
Cotton Incorporated also plans to
enlighten denim designers on the latest developments in processes like digital printing and foil treatments.
The third display is Aztex’s assembly
of the newest trends in denim washes,
including recycled yarn and garmentdyed techniques such as shibori.
Sourcing at MAGIC runs Aug. 17 to
20, in the Las Vegas Convention Center,
South Hall.
#2 ALL IN FOR THE AMERICAS
As interest in producing jeans in the
Americas region grows, Sourcing at
MAGIC is gathering executives from
premium denim brands and fabric and
equipment makers to share their insights from 3 to 4 p.m. on Aug. 17 at the
Las Vegas Convention Center’s South
Hall, room S231.
Speakers include Hudson Jeans’
Peter Kim, Jeanologia’s Rolando
Sierra, Isko’s Kutay Saritosun,
Pizarro’s Vasco Pizarro and Jeff Shafer
from Agave Denim and Bluer.
#6
The Pool Tradeshow has relocated
to the second floor of the
Mandalay Bay Convention Center.
ences in making successful
Web sites for brands as well
as retailers from 1:30 to 2:30
p.m. on Aug. 19 at the Las
Vegas Convention Center’s
South Hall, room S231
Sourcing at MAGIC.
#3 E-COMMERCE FOR
EVERYONE
Launching a successful e-commerce
business isn’t quite as simple as turning on a computer.
Besides displaying clothing in the
most flattering light on screens from
desktop to mobile and ensuring speedy
shipping, online sellers also must keep
their target audience engaged with
products and social messaging.
A panel of experts from the e-tailing
space — including Monika Wiela, chief
executive officer of Givebackbox.com;
Jason Gorjana, founder of GorjanaGriffin.com, and Francesca
Helina, founder of Live
the Look Inc. — will
share their experi-
#2
Hudson
Jeans chief
executive
officer and
founder
Peter Kim.
Monika Wiela is speaking on
e-commerce at Sourcing at MAGIC.
#3
#1
One of Jeanologia’s laser machines
used for denim processing.
#5
#4 ENK VEGAS
PILES ON THE
ACCESSORIES
ENK Vegas isn’t heeding
the traditional fashion
rule to remove one accessory before leaving
the house.
Instead, the women’s
contemporar y
trade
fair is piling 134 brands
into a new area, dubbed
Accessories,
at
the
Mandalay Bay Convention
Center. Among the exhibitors are Culver City, Calif.based Dogeared, Australia’s
Quay Eyeware and Made from
the U.K.
Highlighting exhibitors
offering bags, jewelry, hats,
scarves and footwear, ENK Vegas
said the devoted zone will complement the sections displaying premium denim and sportswear.
“We want to make it easier for
retailers to navigate the show,”
said Sunni Spencer, vice president of ENK Vegas.
A Fulton
& Gold
necklace,
part of ENK
Exclusives.
{Continued on page 8}
8
WWD WEDNESDAY, AUGUST 13, 2014
SECTION II
WWD.COM
WWD LAS VEGAS PREVIEW / THINGS TO KNOW AT THE SHOWS
#5
From ENK Exclusives’ Hawaiithemed program, Rad &
Refined sunglasses…
...The Fifth
Label…
…Banago…
…and Noe
Undergarments.
#6 POOL’S NEW PERCH
{Continued from page 6}
#5 HAWAIIAN GETAWAY
Hawaii is the theme for nine clothing
and accessories collaborations offered
through ENK Exclusives, which are returning for a second run at ENK Vegas.
Available only at the trade fair in
Las Vegas and codesigned with ENK
Vegas vice president Sunni Spencer, all
the selections put their spin on a vintage Hawaiian theme. That could entail
an embroidered tote from Banago, a
pillow from Cynthia Vincent or a printed dress from The Fifth Label.
Other pieces include a denim blouse
printed with Hawaiian palms by Bella
Dahl, a linen-and-jersey scarf that can
double as a travel blanket from Donni
Charm, a beaded necklace from Fulton
& Gold, a fedora by Grace Hats, a silk
bustier bra from Noe Undergarments
and flower-encrusted sunglasses from
Rad + Refined.
The pieces retail for between $50
and $350.
Pool Tradeshow is moving on up. Last
February, after vacating its location
adjacent to Project on the first floor,
it relocated to the basement of the
Mandalay Bay Convention Center.
Now, to the relief of its 200-plus
brands that didn’t like the cloistered
venue, the art and design-driven expo
is heading upstairs to the second floor.
Located directly above Project and
Tents @ Project, Pool will sit next
to the streetwear brands showing at
Mvmnt. Stretching over 20,000 square
feet, the show will welcome back Sock
It to Me’s lounge, where visitors can
trade a pair of old socks for a new one,
and its Cash and Carry corner that
lets attendees scoop up accessories
from Snash Jewelry, Georgia Varidakis
and 40 other brands.
And what’s a congregation of hipsters without a photo booth? Spirit
Hoods will be the host, snapping photos for selfies, groupies and more.
PHOTO BY JOHN AQUINO
#4
Dogeared is showing in ENK
Vegas’ new Accessories area.
#7 HITTING THE TARGET
Agenda Show is launching a free app
for its Targeted Attendee Program, or
TAP, in Las Vegas.
Unveiled last January at its Long
Beach show, the TAP app is reserved
for 500 to 800 buyers, or less than 10
percent of the total attendees. In addition to flagging new brands and innovative products at the show, TAP
also will suggest five to 10 appointments, which can be tracked with the
app. “Some of our influential buyers
get suggestions for new resources
at the show,” said Agenda founder
Aaron Levant. “It’s about driving
connections.”
#8 AND THE BLOGGER
PROJECT AWARD GOES TO…
Not quite as famous as the Oscars
but perhaps as coveted among fashion brands exhibiting at Project, the
Blogger Project Awards are returning
for the third time.
Led by Marcus Troy, a dozen bloggers participating in the trade fair’s
Blogger Project will review collections
on-site and distribute awards for best
collection, accessories, denim, footwear, grooming product, new brand
and Tents @ Project exhibitor.
They’ll also recognize a company
that is a fan favorite. In addition to
bragging rights, the winners will receive an engraved bottle of Champagne
from Moët & Chandon.
#9 IN THE BAG
The free bags given away at the trade
shows are becoming branding vehicles.
Considering that the expos attract tens of thousands of visitors,
the bags can be spotted up and down
the Las Vegas Strip, then back in attendees’ hometowns. The totes also
reflect trends in apparel, as seen
in the wool and nylon carryall that
Filson produced for Liberty Fairs
{Continued on page 10}
#7
Agenda is offering a Targeted Attendee Program app in Las Vegas.