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s e a s o n a l m a g a z i n e | w i n t e r 2 0 1 1 Frida by Professionails Art starts with the right materials Colofon Published by Amazing Products Boomgaarddreef 9 B-2900 Schoten, Belgium Tel.: +32 3 669 61 67 Precision Br ush [email protected] Editors: Catherine Claus, Bianka Mai, Esther Glas, Sandrine Roelants Pre miu m 3 ref. 27206 Bru sh Designer Brush ref. 27205 Precision Brush 8 ref. 27208 27207 7203 02 272 8 re f. 2 ref. ref. 27204 h7 rus mB miu Pre h Stampart Brus rush 4 ref. B Precision Fax: +32 3 669 93 27 Translations: Indira Halai, Susanna Cerrada, Marta Vitorino, Dear Nail Stylist, Gabrielle Allaire-Minari, Michela Marafon A magical wind blows through new cosmetics. Whether it’s about make-up, or a hand, nail or foot care product, the magic is present! Inspired by, and synchronised with fashion, we love kaleidoscopic deep warm tones. Photography: Margaux Grossen Photography Assistant: Colours like deep red, warm brown, from camel to gold, green in all its variations, unknown blues and new orange tending towards salmon, associated with happiness and worn with passion. Fascinating and captivating they influence our daily dress codes. Naturally, these tones are available in our nail polishes, UV gels as well as our truly successful Gellak. Kathelijne Seeldraeyers Pictures fashion: Etienne Tordoir Make-up: Also, matte rules over shine and is worn with glamour on nails of all shapes, and shorter nails tend to be considered just as stylish. Inge De Vos Stylisten: Art by women, such as Frida Kahlo, one of the world’s first feminist artists from the beginning of the 20th century, became the inspiration for our winter collection 2011 and this magazine. Art towns such as Berlin are no longer embarrassed by their past. The stars of fashion got their inspiration from the past of this town with strong and straight proportional designs. While the New Renaissance tendency from East London created by Vivienne Westwood totally breaks with that, being very feminine and provocative. REVOLUTIONARY BRUSHES FOR GEL ADDICTS Professionails Luxury Brushes Premium brushes Effortless application of gels with extreme softness and ease. Precision brushes Provides nail technicians with the opportunity to discover a new way of placing both acrylics and UV gels onto the nail with the precision of an artist. Designer brush The finest designs and contours with any colour brings your designs to a more flawless and superior finish. Stampart tool Discover and advance your nail art techniques with the newest nail art tool – “Stampart” introduced by Professionails. The winter will be cold and we will have to cover up. Our hands and feet will demand extra care. Our feature about “warm winter pedicures” will totally captivate and inspire you.Do you have the urge to update your knowledge on nail shaping? Our feature will help you to improve your techniques. For a fun learning experience visit our Happy Nail Days and learn tricks and techniques in a few hours. Audrey Heselmans, Leen De Locht Lay out & Publicity: Android Copyright © July 2010 Amazing Products. Nothing from this issue may be reproduced without the prior consent of the publisher. The autumn and winter season is the best period to spoil your clients with gifts. Ask for our regular promotions and offer them to your clients. For any questions or comments please email us at [email protected]. We wish you lots of reading pleasure. All brushes have their own protection cap Your Professionails team Paul Parein & Catherine Claus PROFESSIONAILS NAILY NEWS www.professionails.com |3 CONTENTS 8 NEW COLLECTION FRIDA FRIDA’S FRAMES 24 NEW COLLECTION Frida 8 13 GELLAK 14 jewels 16 INTO FASHION 24 NEW TRENDS 24 LACQUER TECHNIQUES: 16 JEWELS LOUBOUTIN STYLE 30 VERTICAL style 31 MOON MANICURE 33 IMPRESSIVE PRINTS 34 ASPEN APRèS SKI 36 SHAPE NAILS CORRECTLY 38 TIPS FOR FILING NATURAL OR ARTIFICIAL NAILS BY PROFESSIONAILS PROPAINT 42 VISIONTECH 45 NEW high performance 14 GELLAK nail drill NAILBLAHBLAHBLAH 46 Professionails help to dispel the myths 42 PROPAINT WINTER PEDICURES 48 TIPS & TRICS 50 NAILYCLASSES 52 THEMED AUTUMN-WINTER 2010-2011 COURSES 56 FRIDA’S SPECIALS PROFESSIONAILS NAILY NEWS PROFESSIONAILS’ NEW WEBSITE 55 FRIDA’S SPECIALS 56 FAIRS 57 MAKING OF 58 |5 Frida Kahlo (Coyoacán, July 6, 1907 – July 13, 1954) was a Mexican surrealist painter. She was born as the daughter of a photographer in Coyoacán, a suburb of Mexico City. Hommage to Around the age of 6, she contracted polio. In 1925 she was severely injured in a bus accident which caused her to be bedridden for many months, battling against pain. She began painting during her recovery and, as her mother hung mirrors around her bed, she finished her first self-portrait. Although she was wearing corsets and walking with crutches she liked to visit friends. She started to hang out with a group of politically and intellectually like-minded students. On August 21, 1929 she married the very well-known painter Diego Rivera. Due to the accident that broke her pelvis she could not have children. A pregnancy ended in a painful miscarriage. The couple lived in Mexico, but they also showed their work in San Francisco, New York and Detroit under the name “Frida and Diego Rivera” Not in a traditional union, Kahlo and more often Rivera played with infidelities. Kahlo with men as well as women. One of her lovers was the Russian revolutionary Leon Trotski, who was expatriated to Mexico. Kahlo’s sister admitted during the summer of 1934 that she had had an affair with Diego Rivera. Kahlo left Diego, but after several fierce fights they re-married on December 8, 1940. The strange agreement stipulated that Kahlo no longer had to accept any sexual relations with her husband. Later she would talk about “the two accidents of my life (...) one was the bus which hit me; the other was my husband”. The work of Kahlo can be characterized through its bright colours, which are in contrast with strange atmospheres. She had no fear for controversy; in the painting that was a tribute to the actress Dorothy Hale she represented her suicide very graphically. In her many self-portraits her full eyebrows, which was how she wore them, are truly eyecatching. She painted from her fear and loneliness, as well as to master her pain. Kahlo left 143 works, out of which 55 are self-portraits. It was only in 1953 that she had her first solo exposition in Mexico. To everyone’s surprise she showed up in her baldachin bed. This expo was organised after lengthy insistence from her husband and friends. She died one year later leaving a letter with following words: “I hope the end will be happy and hope never to come back”. There have been stories about a possible suicide. A movie about Frida Kahlo’s life was made in 2002 with Salma Hayek in the lead role. Since her death, Kahlo’s fame as an artist has only grown. She is considered as a symbol for the feminist movement of the 1970s. Her free spirit has been an example for many women all over the world. She refused to shave her body and facial hair. In Mexico, Frida is a Legend, especially for the women’s socialist and communist movements. Frida Kahlo by Professionails 6 | winter 2011 PROFESSIONAILS NAILY NEWS |7 Professionails Picture banner Frida Pronails Polish Collection FRIDA 65 x 170 cm - ref. 27376 223 - 224 - 225 - 141 - 43 - 226 - 227 - 228 - 229 32 pcs + 4 free ref. 27354 Nail Art by Carmen Sortino & Esther Glas Crushed Glass 12 colours box ref. 27363 NEW COLLECTION Frida Nail Buttons 20 pcs - ø 5 mm Orange ref. 27349 bright colours in contrast with strange atmospheres 224 225 141 43 226 227 Green ref. 27351 Blue ref. 27352 228 229 DKNY 223 Red ref. 27350 Pronails Nail Polish n° 223 ref. 27326 - Pronails Nail Polish n° 224 ref. 27327 - Pronails Nail Polish n° 225 ref. 27328 - Pronails Nail Polish n° 141 ref. 29565 Pronails Nail Polish n° 43 ref. 35995 - Pronails Nail Polish n° 226 ref. 27329 - Pronails Nail Polish n° 227 ref. 27330 - Pronails Nail Polish n° 228 ref. 27331 Pronails Nail Polish n° 229 ref. 27332 PAUL SMITH 8 | winter 2011 |9 1 3 4 5 6 7+8 9 Frida’s nail painting 1.Apply Gellak No. 42 on all nails and cure under the UV lamp. 2. Deposit 2 colours of Propaint Night and Propaint Divine in a metallic plate. 3.Now design your flowers with Propaint Night and Propaint Divine. Use the specified Professionails technique to create depth and shadows. 4. Use the Professionails Soft Liner Brush and Propaint Divine to accentuate the external white lines of the flowers. 5. With Pronails Striping Colour Glitter Brown design leaves all over the nail and also over the flowers. 6.Fill these leaves with Pronails Striping Colour Mint. 7.Accentuate the Glitter Brown lines with a very thin Propaint Night line with Professionails Soft Liner Brush. 8.Add some White dots with Professionails Deco Tool Deluxe. 9. Within the dots add an extra dot of Glitter Brown. 10.Finish with Gellak Shine & Protect. Nails by Esther Glas 10 | winter 2011 PROFESSIONAILS NAILY NEWS | 11 Nail Studs Matt 9 colours - ø 3 mm ref. 27347 Nail Studs Printed 9 colours - ø 2,5/3 mm ref. 27348 Nails by Sandrine Roelants NANETTE LEPORE FRIDA’S FRAMES Art Lanes 30 cm 1 2 3 6 6 7 8 9 Kahlo’s Green Mood SIMONETTA RAVIZZA 18 ref. 26612 - 19 ref. 26613 - 20 ref. 26614 - 27 ref. 26617 - 28 ref. 26618 - 29 Professionails Poster Frida ref. 26619 - 30 ref. 26620 - 31 ref. 26621 - 32 ref. 26622 50 x 70 cm - ref. 27379 18 19 20 27 28 29 30 31 DKNY 32 1.After the application of the base gel, mix Voodoo glitter powder with Perfection UV gel Ultra Thin, and apply in French Style on the nails. Make sure to apply a thin coat and leave a few gaps in the application. 2. Then mix Laser Green glitter powder with Perfection UV gel Ultra Thin and apply a second coat to fill in the gaps. 3. Use Rainbow Tower 1-kleur green and apply the hexagons randomly over the French glitters. 4.Now apply your builder gel and finish its filing. 5. Make 2 stripes with Propaint Pine and Propaint Grass on a metal tray. With the Shape & Design brush take one colour on each side of the brush. 6. Design the external leaves of the flower and let it dry. Then design the internal leaves and let it dry. Finish with the heart of the flower. 7. Create white leaves in 2 different areas on the nails and add a few white dots in the middle of the nail with Professionails Deco Tool Deluxe. 8.Accentuate the external lines of the flower using the Professionails Soft Liner Brush and Pronails Striping Colour Wengé and add some strokes through the flower with Pronails Striping Colour Multi Gold. 9.Finish with Professionails Non Sticky Gel. 12 | winter 2011 | 13 Poster Gellak by Professionails 50 x 70 cm ref. 27380 Picture Banner Gellak by Professionails 65 x 170 cm ref. 27377 49 53 52 54 55 51 50 48 47 46 25 56 44 43 45 14 n°49 Viva La Vida ref. 27370 - n°53 Frida’s Green ref. 27373 - n°52 Papagayo ref. 27399 - n°54 Mi Mexico ref. 27374 n°55 Agua Viva ref. 27402 - n°51 Passion ref. 27372 - n°50 Los Angeles ref. 27371 - n°48 Sangre Rosa ref. 27369 n°47 Rumba Rumba ref. 27404 - n°46 Tango Tango ref. 27403 - n°25 Sense Of Subtility ref. 27106 - n°56 Estrellitas ref. 27375 n°44 Miel ref. 27367 - n°43 Romantica ref. 27366 - n°45 Dulce De Leche ref. 27368 - n°14 A Supreme Love ref. 27082 Revolutionary gel lacking system Only 2 layers No sticky remains Immediate and remaining high shine Innovative shades Time & Turnover winning system | 15 1. Pearls Gold 144 pcs - ref. 36342 2. Crushed Gold Sheets ref. 26596 - 3. Crushed Silver Sheets ref. 26597 4. Glows Gold ref. 21025 1. 2. 3. 4. Give your body the Midas touch with rich yellow and antique gold and silver. Opulent and luxurious, these royal colours melts onto your nails. Ring Rosa Gold adjustable size ref. 27269 1 2 3 5+6 7 Mexico’s Gold Treasure Nails by Sandrine Roelants Pronails Polish Collection Jewels 230 - Hot Gloss - 231 36 pcs + 6 FREE pcs- ref. 27355 1.Apply 2 coats of Professionails Gellak No. 21 No nonsense and cure them separately under the UV lamp. 2.Apply a thin coat of Professionails Perfection Ultra Thin base in which you apply Sea Jewels Ochre and Glitter Powder Gold Dream. Cure under the UV lamp. 3.Apply another thin coat of Professionails Perfection Ultra Thin base in which you apply the Gold Crushed sheets. 4.Apply some builder gel onto the nails, cure and file this gel to a smooth finish. 5. Make some curls and leaves using Professionails Soft Liner brush and Propaint Night. 6.Accentuate the leaves and create some contrasts by designing some white accents alongside the Propaint Night with Propaint Divine. 7.Finish with your preferred gloss. 231 230 Pronails Nail Polish n° 230 ref. 27333 Gellak n°21 No Nonsense 10ml - ref. 27102 Pronails Nail Polish n° 231 ref. 27334 Gellak n°24 Doré Doré 10ml - ref. 27105 Gellak n°25 Sense Of Subtility 10ml - ref. 27106 16 | winter 2011 PROFESSIONAILS NAILY NEWS | 17 Each ring is beautifully packed in its own box with the PROFESSIONAILS logo. An exceptional, unique, collection of rings brought to you by PROFESSIONAILS. Selected with care, style and sophistication for girls who want to shine! Ring Rosa Silver Ring Rosa Gold Ring Dahlia Green Ring Dahlia Gold Ring Tulipan adjustable size adjustable size adjustable size adjustable size Size 7 ref. 27288 ref. 27270 ref. 27269 ref. 27271 ref. 27272 Size 8 ref. 27289 Size 9 ref. 27290 A superb present for yourself or a close friend. Ring Azucena Ring Girasol Ring Jazmin Green Ring Jazmin Blue Ring Violeta Silver Ring Maravillla Bleu Size 7 ref. 27291 Size 7 ref. 27294 Size 7 ref. 27273 Size 7 ref. 27276 Size 7 ref. 27279 Size 7 ref. 27282 Size 8 ref. 27292 Size 8 ref. 27295 Size 8 ref. 27274 Size 8 ref. 27277 Size 8 ref. 27280 Size 8 ref. 27283 Size 9 ref. 27293 Size 9 ref. 27296 Size 9 ref. 27275 Size 9 ref. 27278 Size 9 ref. 27281 Size 9 ref. 27284 7 8 9 Available exact sizes All rings are nickel free Display available for presentation of rings Display Ring Collection ref. 27216 Frida’s Ring Selection 28 pcs + 28 Boxes + Display + Professionails Poster At the Museum (p. 23) ref. 27393 18 | winter 2011 PROFESSIONAILS NAILY NEWS | 19 bejewelled stickers Vittoria Gold ref. 27342 Paloma Black ref. 27338 Vittoria Black ref. 27346 Conchita ref. 27341 Paloma Gold ref. 27339 Evita Gold ref. 27343 Evita Black ref. 27344 Paloma Silver ref. 27340 Evita Green ref. 27345 Nails by Bianka Mai Lolitta Black ref. 27335 20 | winter 2011 PROFESSIONAILS NAILY NEWS Lolitta Silver ref. 27337 Lolitta Gold ref. 27336 | 21 BALMAIN DRIES VAN NOTEN 198 Permanent Nail Colour n°198 Champagne Gold 5ml - ref. 27057 Permanent Nail Colour 92 Silver Shadow 5ml - ref. 27042 DAKS ROCHAS Pictures fashion: Etienne Tordoir DRIES VAN NOTEN 92 Jewel Tips silver box 100 pcs - 27361 Jewel Tips gold box 100 pcs - ref. 27360 198 199 Pronails Glitter Nail Polish La Marquise Chameleon Gold 198 - 15 ml ref. 26638 13 x 3,4 mm. Chameleon Green 199 - 15 ml ref. 26645 6pcs/bag - ref. 27362 Glitterstones Round AB Jonquil 3 sizes 60 pcs - ref. 26322 Glitterstones Round AB Silver 3 sizes 60 pcs - ref. 26392 Professionails Poster At the Museum 50 x 70 cm - ref. 27382 Nails by Bianka Mai 22 | winter 2011 TREND 3 Bourgeois Nomads Modern Native American Girls re-invent a style handed down by their ancestors who travelled through the North and South American peninsula. The mood of this winter collection was inspired by nature worship, craft, earth consciousness, eclecticism, indigenous tradition, juxtapositions and contrasts. What we wear: Navajo fringed biker pants, fringed leather jackets, blanket wraps & coats, floor length maxi skirts, light weight parkas, maxi volume parkas, belted men’s pants, denim dungarees, leather pants, etc. TREND 1 Pictures fashion: Etienne Tordoir Berlin Bloc Boomers The 20th anniversary of the fall of the Berlin Wall showed the world how this town in a short time became a Mecca for artistic diversity, architectural modernism and extrovert fashion. Almost all fashion designers were inspired by the masculine severity of the uniform flannels in black on black textures. Floor length overcoats coupled with paratrooper boots, officers’ jackets with padded shoulders and briefcase handbags. Zippered stiletto ankle boots and fingerless gloves. All these in the colours : Charcoal Grey – Bitter Chocolate – Midnight Navy – Heavy Green – Uniform Blue – Severe Brown – Golden Brown The Bourgeois Nomad look uses earthy colours, contemporary minimal silhouettes and luxury tactile materials to create an expensive version of the nomadic look. For example, the tunic is reinterpreted into a luxury garment. More fitted than a basic tunic, the silhouette incorporates simple draping and gathered details and is fitted at the waist. The garment is constructed from washed and brushed satins in muted khaki tones. Contemporary effects are added with reptile-like texture and knitted or woven snoods. Skinny satin pants or satin joggers with Buffalo Trail boots or heels complete the look. The floor length circle skirt fuses nomadic tribal tradition with a voluminous contemporary silhouette. The skirt is constructed from wool gabardine or cashmere and is embellished with primitive symbols or digital tribal prints. TREND 2 Individualistic Queen Colour Moods : Dirty Pinks and Peach – Citroen – Yellow Ochre – Dessert Sand – Khaki – Orange – Earth Amber – Terracotta – Copper – Turquoise – Diamond Blue – Cornflower – Beetroot – Lagoon Blue – Poppy Blue – Magenta – Jade – Rust – Deer – Ash – Opal – Mud – Clay – Jet A trend started in the streets of East London in 2008 and was taken over by couturiers like Vivienne Westwood, followed by Christian Lacroix, D&G , Louis Vuitton, Bernard Wilhem, Angelo Marani and others, and this season it is called NEW RENAISSANCE. Swathe yourself in ornate tapestries straight from the palace walls! As a courtesan of your man, know exactly how to get attention with exaggerating silhouettes and body expression at its best. Velvet is an easy way to incorporate sumptuous, historical texture into easy to wear shapes. It is subtle yet tactile and immediately evokes costume-period dressing. Add corset lace detailing and tonal satin edge bindings to compliment the velvet and add surface texture to the fabric. The colour tones of the Individualistic Queen are : Ermine White – Parchment – Vanilla Vellum – Rich Jewel Shades – Cardinal Red – Mossy Green – Aged Leather Browns – Royal Purple – Dark Inky Blues – Royal Velvet Black 24 | winter 2011 PROFESSIONAILS NAILY NEWS | 25 trend 1 Berlin Bloc Boomers Charcoal Grey Bitter Chocolate Uniform Blue Midnight Severe Brown trend 2 Navy Heavy Ermine White Green Individualistic Queen Vanilla Vellum Parchment Cardinal Red Mossy Green Aged Leather Browns Royal Purple Dark Inky Blues Rich Jewel Shades Golden Brown DIOR Nail Sticker Calina ref. 27388 Pronails Nail Polish n° 183 ref. 26632 - n° 81 ref. 36065 - n° 109 ref. 35055 Pronails Nail Polish n° 24 ref. 39525 - n°28 ref. 39995 - n°141 ref. 29565 n° 193 ref. 26640 - n° 227 ref. 27330 - n° 228 ref. 27331 193 227 228 141 97 83 MIU MIU DIOR AF VANDEVORST Gellak n° 23 Chocolate Chips ref. 27085 Gellak n°24 Doré Doré ref. 27105 Gelinium n° 26 Lily’s Lilac ref. 27176 TER Gelinium n° 11 Favourite Buddy - ref. 71205 Gellak n°33 Somethin’ Else ref. 27088 DIOR Gelinium n° 14 Peaceful Soul ref. 71208 Gellak n°22 Crumble Shuffle ref. 27108 NINA RICCI Gelinium n° 19 Trip to Heaven ref. 71213 DIOR Gelinium n° 13 The Lucky One ref. 71207 Gellak n°3 A la Française ref. 27114 Gellak n°19 Meet Me There ref. 27097 Gelinium n° 7 Holographic ref. 71199 Gelinium n° 27 Gris Gris - ref. 27177 226 Gellak n°11 Mitch Match ref. 27091 ANN DEMEULEMEES Gellak n° 28 No Manipulation ref. 27107 28 MARITHE ET FRANçOIS GIRBAUD Gellak n°1 Congeniality ref. 27115 Gellak n° 2 Just Lumiosity ref. 27113 24 DRIES VAN NOTEN GUY LAROCHE AF VANDEVORST Gellak n° 26 Black Saint ref. 27098 109 BALMAIN 81 183 n°97 ref. 39875 - n°83 ref. 39085 - n° 226 ref. 27329 Pictures fashion: Etienne Tordoir Royal Velvet Black 171 14 17 7 24 27 A Nail Sticker Carmen’s web ref. 27383 B B Nail Sticker Belem’s web CERRUTI HERMES MAISON MARTIN MARGIELA A ref. 27384 C Nail Sticker Frida’s web 197 81 38 160 203 143 C ref. 27385 D Nail Sticker Estefana ref. 27387 Permanent Nail Colour n° 171 Alto 5ml ref. 27053 - n° 14 Promenade 5ml ref. 27317 - n° 17 BcBg 15ml ref. 32883 - n° 197 Blanc De Blanc 5ml ref. 27056 Permanent Nail Colour n°7 Lace Lovers 15 ml ref. 32833 - n°24 Renaissance 15ml ref. 33373 - n°27 Etoile 15ml ref. 32913 n° 81 Noir De Noir 5ml ref. 27040 - n° 38 Not yet Black 15ml ref. 27037 Glitter n°160 Hardcore 15ml ref. 71038 - n°203 Turtles Love Purple 15ml ref. 26924 - n°143 Abundance 15ml ref. 29213 26 | winter 2011 PROFESSIONAILS NAILY NEWS D | 27 trend 3 Bourgeois Nomads Yellow Ochre Amber Dessert Sand Orange Copper Rust Khaki Terracotta Earth PERFECTION COLOUR GELS Mud Ash Mix and Match over 75 colours into your own favourite style Pronails Nail Polish n° 24 ref. 39525 - n° 58 ref. 35835 - n° 67 ref. 36075 n° 141 ref. 29565 - n° 11 ref. 36745 - n° 106 ref. 39485 Gelinium n° 4 Soft Peach ref. 71244 jean charles de castelbajac Gelinium n° 9 Passione ref. 71203 24 67 141 11 106 KENZO CHANEL Gelinium n° 15 Desired ref. 71209 58 CHANEL CHANEL JEAN PAUL GAULTIER A Gellak n° 19 Meet Me There - ref. 27097 CHANEL Pictures fashion: Etienne Tordoir Gellak n° 18 My Favourite - ref. 27092 B Gellak n° 12 Catch my light ref. 27112 Gellak n° 33 Somethin’ else ref. 27088 Gellak n° 21 No Nonsense - ref. 27102 9 181 146 Now available in a handy 5 ml pot Available from your Professionails distributor or via C www.professionails.com 141 D 52 A Nail Sticker Izarra’s Boots Brown ref. 27389 Permanent Nail Colour n° 9 Vieux Rose 15ml ref. 32843 B Nail Sticker Izarra’s Boots Blue ref. 27390 n° 181 Lovers Party 15ml ref. 26592 - n° 146 Army Green 15ml ref. 31213 C Nail Sticker Izarra’s Boots Green ref. 27391 n° 141 Red Canapé 15ml ref. 28993 - n° 52 A la Plage 15ml ref. 32763 D Nail Sticker Izarra’s Boots Black ref. 27392 n° 3 Sunshine 15ml ref. 32963 28 | winter 2011 3 227 197 6 LACQUER TECHNIQUES Louboutin Style LACQUER TECHNIQUES Vertical Style Stiletto Tips XXXL 12 pcs/bag - ref. 27358 1. Striping Colour Waterbased Burnt Red ref. 38585 Stiletto forms 500 pcs - ref. 27359 2. Glitter Striping Colour Polish based Silver ref. 38435 Pronails Nail Polish n°197 - ref. 26644 3. Glitter Striping Colour Polish based Multi Silver ref. 38615 Pronails Nail Polish n°227 - ref. 27330 4. Propaint Sienna 25 ml - ref. 27256 5 5. Propaint Opera 25 ml - ref. 27245 4 6. Pronails Nail Polish n°43 15 ml - ref. 35995 1 30 | winter 2011 7 2 PROFESSIONAILS NAILY NEWS 3 7. Pronails Nail Polish n°224 15 ml - ref. 27327 | 31 Flexifull Tip by professionails 6 FULL NAIL 2 FLEXIBILITY GUARANTEED. With use of Professionails UV Gels 1 LACQUER TECHNIQUES Moon Manicure 4 3 5 1. Nail Sticker Pie Moon ref. 27386 2. Pronails French Manicure Nail Polish n°80 15 ml - ref. 35945 3. Propaint Snow 25 ml - ref. 27242 4. Propaint Night 25 ml - ref. 27258 5. Propaint Cherry 25 ml - ref. 27259 6. Nail buttons Red 20 pcs - ø 5 mm - ref. 27350 Flexifull Tip, natural nailtips. For professional use only. ref. 27357 , 11 sizes in one box, 275 pieces. www.professionails.com PROFESSIONAILS NAILY NEWS | 33 Jean-Paul Gaultier Nina Ricci 2 3 4 5 Pictures fashion: Etienne Tordoir 1 Dior Impressive Prints Nails by Bianka Mai 1.Apply two layers of Pronails nail polish 225. 2.With Professionails Graffiti Brush medium apply Propaint Snow along the sides. 3.Use Professionails Gelinsky Stampart and apply Propaint Night in a wiping movement towards the middle and vertically down the nail. 4.Use Propaint Tutu with Professionails Gelinsky Stampart on top of Propaint Night in smaller movements. 5.Then with Professionails Nail Art brush No. 1 apply small accents on the Propaint Tutu with Propaint Snow to give more depth to the design. 6.Finish with your favourite Gloss. Propaint Tutu 25 ml - ref. 27244 Propaint Snow 25 ml - ref. 27242 Propaint Night 25 ml - ref. 27258 Pronails Nail Polish n° 225 ref. 27328 Graffiti Brush medium ref. 29240 Nail Art Brush Crystal 01 ref. 30710 Gelinsky Stampart Brush with cap ref. 27204 34 | winter 2011 PROFESSIONAILS NAILY NEWS | 35 Pictures fashion: Etienne Tordoir Nails by Marina Van Der Donck Givenchy Jean-Paul Gaultier Professionails Picture Banner Ski in Aspen 65 x 170 cm - ref. 27378 Professionails Poster Ski in Aspen 50 x 70 cm - ref. 27381 Nail Sticker Snow Flake ref. 33252 Nails by Sandrine Roelants 1 2 4 5+6+7 8 Aspen Après Ski 1.Apply 1 layer of Gellak 33 Something Else on each nail and cure under the UV lamp. 2.Apply the second layer of Gellak 33 Something Else and do not cure. With Professionails Deco Tool drop 5 drops of Gellak 71 Biancissimo in a flower shape. With Professionails Slim brush No. 1 departing from the centre of the flower to each exterior make one stroke through each leaf. Now cure for 2 minutes. 3.Filing softly with Professionails New Generation file bring down the entire nail to an even surface. 4.With Professionails Graffiti brush medium, make lines with both white Divine and black Night Propaint colours above and underneath the flower. 5.With Professionails Soft Liner brush and Propaint Divine white make 3 horizontal lines above and under the flower. 6.Use Professionails Soft Liner brush and Propaint Divine white and add zig zag lines in the upper line above and under the flower. 7.With Professionails Deco Tool Deluxe and Propaint Divine add dots in 4 lines around the flower. 8.Finish with Gellak Protect & Shine. 36 | winter 2011 PROFESSIONAILS NAILY NEWS | 37 1 3 1/3 Black Board Wood 180/180 - ref. 30501 - 6 pcs 2/3 3/3 shape nails correctly +1/3 Clinifile Orange 180/180 - ref. 23451 - 6 pcs stresspoint Filing a Natural Nail Tips for filing natural or artificial nails 2 45° Nails should always be clean and free of polish before you begin filing. In addition, nails should always be very dry while filing as wet nails tend to split more easily. Using the proper filing technique will result in stronger healthier nails and less damage such as splitting and/or breaks of both natural nails and nail enhancements. The ideal length Appropriate nail length is key to maintaining a healthy nail. The ideal length for filing is when the free edge of the nail has grown one third of the total length of the nail bed (the pink part of the nail) (1). The joining point between the white tip (free edge) and the nail bed is called the “stress point.” Trying to maintain longer than advised nails can and often leads to breaks. This is why many experts recommend a shorter nail length. To determine the shape of the nails, most technicians will recommend a squoval or square shape, as these shapes are less likely to lead to breakage. Filing down the nail to a more pointed shape can dramatically weaken the nail and leave it exposed to breakage. (2) An important element of a good nail filing technique begins with selecting the right tools. Stores offer a huge array of nail files and accessories. Its not surprising that technicians often make an incorrect choice of which file to use. For simple natural nail filing you’ll need a soft pliable file, preferably a wooden file. Professionails Black Board Wood or Professionails Clinifile Orange make the perfect choice. Filing a Natural Nail Using the selected file, take a few gentle strokes from the corner to the centre in the same direction. (3) Don’t file natural nails all the way across or from side to side. A few strokes should be all that is needed to get the ideal shape. Take care not to file down the sides of the nail aggressively – this “stress” area is essential to nail strength and should be left alone as much as possible. For nail enhancements, use a sanitisable file like the Professionails Clinifile Green, Pink or White (for the heavier work). Never choose a metal file; the surface of these files are more coarsely grained and too harsh on nails. Never use a very rough grain file in the hope of speeding up the job. These files are only meant for nail enhancements and can tear into natural nails. Correct Angle of the File The file should be held at a 45 degree angle to the bottom side of the nail tip, almost against your fingertip. (3) Contrary to popular technique, don’t hold the file perpendicular to the nail tip or, even worse, angled over the top of the nail, as this can wear down the nail’s hard protective surface. The top portion of your nail is the toughest and will help protect against peeling of the weaker layers underneath. Whichever file you choose, make sure to replace it often. We advise keeping each clients file in a Professionails Personal Care Box. Personal Manicure Box ref. 26939 Clinifile White 80/80 ref. 23421 - 6 pcs Clinifile Pink 80/100 ref. 23431 - 6 pcs Clinifile Green 100/180 ref. 23441 - 6 pcs Filing Nail Enhancements The Square Nail Shape A square nail is a nail with straight side walls, two sharp points on both side of the tips, and a balanced C-curve.(4) It is the traditional shape for a French manicure and is used most often for nail art designs. The square nail is the most common shape for most nail beds. 38 | winter 2011 PROFESSIONAILS NAILY NEWS | 39 4 c-curve 5 6 7 8 9 square squoval 1 squoval 2 oval oval 10 stress area How to File s Square Nail Shape the free edge and side walls first. File the side wall holding the file straight up. Then turn the client’s hand towards you, to straighten the free edge. Your file should be perpendicular to the nail to achieve the hard square.(5) File the side wall straight up and then change the angle to blend the free edge. Repeat this on the other side. Once both sides are finished, use angles to lightly feather and bevel the nail and to sharpen the corners. To check if the length of each nail is equal, turn the client’s hand back towards you and correct any differences in length. How to File the Pointed/Stiletto Shape The “I” technique is a very common technique to file this nail. The technique is based on the letter “I” where the centre of the “I” shape is the upper arch that forms a line running down the nail bed. The top and base of the “I” starts at the cuticle flush with the natural nail and the tip of the “I” ends down the barrel of the nail to make sure the C-curve is perfect. To finish the nail the tip of the “I” must be removed and filed to a point and meet at the centre of the apex. Once the “I” is made, the nail shape is crafted to blend it into perfect harmony.(11) The Squoval Shape The squoval is the most common, strong and popular shape. The squoval nail is a square nail but with the softer edges of an oval. On wide nail beds and large hands, the squoval shape can make the hands look a bit thinner. 11 How to File the Squoval Shape First begin with the square shape. First build the square so to make sure that the side walls are straight. Once the side walls are straight, with the file underneath the corners and filing back and forth from the underneath up gradually take the corners off. Keep in mind that you only want to round the part of the tip that is past the free edge; this way you do not take anything away from the side walls at the stress area.(6) Your squoval may have different shapes as shown in designs (6) and (7). The Oval/Round Shape The oval/round shape is the most conservative shape. Here the nail bed can play a big factor for the oval/round shape. If a client has a round cuticle area an oval shape will look great. (8) How to File the Oval/Round Shape Always file the side walls straight out, and then round out the edges into a nice curved shape. Be careful on both sides of the nails not to take too much off on each side of the nail. Visualize making a square, filing the side walls straight out, then simply round the corners with moderate angles to complete the shape. (9) The Pointed or Stiletto Shape The pointed nail or “stiletto” nail is very common in Eastern Europe and Russia. A pointed shape is the most adventurous shape of all shapes. With correct shaping it can make hands look more elegant. Smaller hands with smaller nail beds can use a pointed nail shape to create a subtle appearance of length, while long, slender nail beds take pointed nails to a more noticeable and extreme level. (10) Nails by Bianka Mai 40 | winter 2011 | 41 For exceptional nail painting 25 ml - 28 colours Pastels, Brights, Shimmers & Special Effects, Natural Tones To Use Pure or Diluted Long Lasting Water/Acrylic Based These designs are easier to create than you think. Contact your distributor on www.professionails.com for our Happy Nail Classes. Nails by Barbara Masiero, Eleanora Defanti, Carmen Sortino & Sandrine Roelants Lemon Snow Divine Tutu Opera Fuchsia Pepper Carotte Bronze Azuro Oceano Neptunus Pine Rococo ref. 27241 ref. 27242 ref. 27243 ref. 27244 ref. 27245 ref. 27246 ref. 27247 ref. 27248 ref. 27249 ref. 27250 ref. 27251 ref. 27252 ref. 27253 ref. 27254 Camel Sienna Cacao Night Cherry Sunset Baby Lily Grass Wave ref. 27255 ref. 27256 ref. 27257 ref. 27258 ref. 27259 ref. 27260 ref. 27261 ref. 27262 ref. 27263 ref. 27264 Nails by Esther Glas 42 | winter 2011 Fluo Fluo Fluo Pink Fluo Green Yellow Orange ref. 27267 ref. 27268 ref. 27265 ref. 27266 PROFESSIONAILS NAILY NEWS | 43 Nails by Esther Glas NEW Nail Machine VisionTech 1 2 2 3 After the introduction and major success of the Vision Pro 500 4 Nail Machine last season, Professionails is launching yet an- New Age Roses 1.Use Professionails Shape & Design brush. Take 2 colours – Propaint Sienna and Divine – and make your basic design in wavy movements. Start with the external leaf and work towards the centre of the rose. 2.Use Professionails Soft Liner Brush and accentuate all the external white lines of the rose. 3.Fill the free part of the nail with wavy white stripes. 4.Finish with your favourite Gloss. 4,30 mm Design Brush Off Cut Mini ref. 27405 Shape & Design Medium ref. 27407 Shape & Design Small ref. 27406 2,10 mm 4,50 mm 3,15 mm other high performance nail drill this season! Nail Machine VisionTech ref. 27365 Max rpm 30.000 Output dc0-20v Input 220-230v Weight control box 1200 gram Weight hand-piece 170 gram 2,10 mm 2,75 mm The new VISIONTECH nail drill has been developed by Professionails to meet the highest quality standards. This machine is the perfect tool for the every day usage by professional Nail Stylists. It’s light and ergonomic hand-piece has a maximum rotation of 30,000 RPM. The Control Box can be put in both vertical and horizontal positions. The machine is delivered with a hand-piece stand, separate from the machine as well as a handy hand-piece holder, which can be fixed on the control box. 3,35 mm 1,90 mm 2,42 mm 44 | winter 2011 PROFESSIONAILS NAILY NEWS | 45 ? ! Artificial nails ruin natural nails Modern nail products are of such good quality that nail technicians no longer have to heavily buff natural nails to make sure that nail products stick to the nail. Removal of artificial nails should not be a painful experience as gentle soakingoff products are commonly available. If nails are damaged it is most likely due to a nail technician’s lack of knowledge and experience. Natural nails should not be thinner after removal of artificial nails. Clients should never attempt to remove nails enhancements themselves, as this could lead to serious damage. Nails breathe Nails do not breathe at all, but receive oxygen via the blood vessels in the nail bed. The nails are made of dead protein cells and hard keratin. The nails find their origin in the matrix. The matrix builds cells called keratohyalin, which are responsible for the hardening of the nails as soon as they appear from the cuticle area. Nail products with chemicals are bad for your health. Chemical-free products do not exist in the beauty industry. Even purified water is not chemical-free. All-natural nail products do not exist unless proven on a laboratory-certified MSDS document. blah blah nailblahblahblah blah blah blahblahblahblahblahblahblahblahblahblah blah blah All cosmetic and nail products should be accompanied by a laboratory certified MSDS document which the salons and consumer can request in case of allergies. Professionails help to dispel the myths Drinking a lot of milk and calcium rich products will strengthen weak nails. Drinking large amounts of milk or eating other calcium-rich products won’t do anything to strengthen nails. Overall good nutrition, including adequate protein, is the way to go for strong nails. ! ? Cutting cuticles is good. The cuticle is the “eponychium”, which means the natural protection of your nail matrix, and it is living skin. Cutting the cuticle is asking for infections, sometimes severe ones. Some people cut cuticles so badly that thick callused skin appears. Always soak skin with a special cuticle remover and push back the cuticles. Only the dead skin parts on top of the nail may be gently removed. Plunge freshly polished nails into ice water to make them dry faster. Cold water will not help your polish dry faster. Polish needs time to dry by the evaporation of the solvents within. This is why a warm fan is commonly used by manicurists. 46 | winter 2011 Nail polish kept in the fridge lasts longer Regular use of nail polish and keeping it in the fridge does not make a difference to its shelf time. But if you do not use it on a regular base it will certainly slow down the thickening process. The way polish bottles are closed and used can improve the shelf life of the polish. A technician should avoid placing the open bottle “on the table” but should instead place the bottle in her palm; this way the bottle is closer to the nail and the application is faster. This minimises the time that the bottle is left open and therefore prevents the evaporation of the solvents within the polish. PROFESSIONAILS NAILY NEWS Artificial nails should be soaked off or removed often to “give nails a break”. As long as you are happy with the quality of your nails and provided that the quality of products used is of a high standard there’s no reason to remove your nail extensions. In fact, this should be avoided, as removing artificial nails can seriously damage your nails. All technicians should inform their clients on how to properly maintain their nails between visits, and ways to avoid breakages and other damage between visits. If nails are removed within one month clients should be coming for regular manicures (once a week) for nail buffing, cuticle care and polishing maintenance. ! ? | 47 Winter pedicures Pedicure is not only a summer service. Take your clients’ feet out of hibernation and offer them a warm winter treat! Natural Walk Out Polishing toe nails means big trouble when your client walks out with socks and boots. After a good massage of the legs and feet, buff the toe nails to make them shine and add plenty of cuticle oil to nourish the dry skin; polish is not a good option in the winter as clients will want to put on shoes. A good alternative to polish is Colour Gel. If opting for Colour Gel offer a massage and cuticle treatment after the application of the gel. Service with a Scent Turn your salon into a warm comfortable place full of winter scents and give your client a unique atmosphere. Just by adding candles with season-specific scents of cinnamon, burned wood, amber, cedar wood, patchouli, coffee, or coconut. Comfortable Zone Make your salon a cosy wintertime getaway. Wrap your client in a warm winter blanket. Smooth jazz music will help to set the mood. Turn up the Heat Attracting clients for winter pedicures can be as simple as warming the various products used in the service. Warm up scrubs and massage lotions, and heat towels used in the pedicures. Use hot stones during your foot and leg massages, as great add-ons to winter pedicures. Party Season Most of your clients have parties booked and want to show off their pedicured toes with their sexy dresses. Ask them to pre book your services, especially if they want to have some special nail art on their toes. Pamper your Staff The best way to sell pedicure treats is to offer your staff a treat. After they have experienced your winter treats they will be your best advertisers and they will sell the treatments effortlessly. A regular pedicure booking easily becomes upgraded to a Winter Special treatment. The Power of Passports Create a Winter Pedicure Passport. Reward each client with a specific treatment or a value check when they book a series of treatments in advance. Revolving Retail When decorating your salon for the festive winter makeover, don’t forget to include retail changes as well. Stock up on cuticle oil, pedicure socks, and hand and foot treatments with gloves and socks for home care. By making your salon the go-to place for winter homecare items, you’ll be encouraging clients to book services with you as well. 48 | winter 2011 PROFESSIONAILS NAILY NEWS | 49 tips tricKs How to easily handle your 3D gel Moisten your brush in a Dampen Dish filled with a few drops of Pro Septic before you touch your 3D Gel on the nail. This way your brush will easily slide alongside your 3D Gel and help you to model your gel in any desired shape. Pro Septic 125 ml - ref. 30404 tip Keep one EXTRA Gelinsky Premium Brush to apply base and gloss. When the white hair gets soaked through with the transparent gel, the white hair becomes transparent, too. While the brush does its job, you can still see through the hair whether it’s applying perfectly on the edges etc... refill 500 ml - ref. 37614 refill 2000 ml - ref. 37624 How the make sure 3D gel remains on all gel applications If you want to apply 3D Gel on top of a shiny nail, finished with a gloss or just on top of Colour gel or Gellak, the 3D Gel may peel off easily. When you first apply the Professionails Ever Gloss Adhesive Promoter on top of the shiny top gel the 3D Gel will remain permanently. Clean the sticky layer of the 3D Gel after curing. How to make sure your Propaint designs remains on UV gel applications We know it is hard to cover a design made with Propaint or striping colours with a gloss without spoiling the design. After some time the gloss tends to peel off. The solution is: Make sure your design is totally dry. Use a Graffiti brush and with gentle strokes apply Ever Gloss Adhesive Promoter on top of your design followed by your preferred gloss gel. Grafitti Brush Medium ref. 29240 Are your used brushes for Propaint or Striping Colours not good anymore for use or do you need to know how to clean them properly? Clean them in a Dappen Dish with Xperts Acrylic Liquid! By cleaning them a few times with the acrylic liquid you remove the remaining paint out of your brush. Then spread a drop of Pronails Vitamina over the brush, wipe the brush off on a tissue and your brush is ready for use again! Vitamina 15 ml - ref. 34116 50 | winter 2011 PROFESSIONAILS NAILY NEWS | 51 Nailart This 3-hour session will give a free hand to your nail art creativity. Nailart for starters Learn the basic principles of great nail art; these techniques will form a foundation for greater creativity. This course is indispensable for every starting nail stylist. Duration 3 hours Below are theme days that may be offered by your distributor in the forthcoming months. Please contact your nearest distributor for more information and dates. Propaints Secrets Airbrush effects can be obtained with only one brush and Propaints, just by knowing the right technique and the exact way to use the materials. The results are astonishing. Duration 3 hours Frida’s Nails During this session we will teach you how to make flowers and floral designs. You’ll learn how to make contrasts on the nails. Duration 3 hours Professionails GELLAK new winter tones Finally a full spectrum of radiant innovative shades. Measurable colour consistency delivers thin application on nails. Curing in 4 minutes, without any need for cleaning sticky remains. Impeccable resistance after application on natural nails. Fabulous lasting shine until the next fill in. Revolutionary gel varnishing system in only 2 layers No sticky remains Immediate and remaining high shine 35 innovative shades Time & Turnover winning system Themed autumn/winter 2011 Duration 3 hours courses Professionails ONE TO GO GEL Discover Professionails Dreaming of a quick service? This triple bonding gel system primes, builds and shines the nail to a perfect finish in no time. You may already be a professional nail stylist, working with products other than Professionails – if you wish to switch to the Professionails brand. We are offering you a service at your convenience. Upon the purchase of our starter kit we will offer you a free course. Duration 3 hours 52 | winter 2011 Duration 3 hours PROFESSIONAILS NAILY NEWS | 53 www.professionails.com Professionails GELINIUM With this soakable gel method, all nail stylists, manicurists, beauticians and hairdressers discover a revolution in the nail world. Many new customers will raise their turnover. New Look, New Functions, New Content Gelinium is: soft for the natural nail flexible and permits a thin application totally dust free Requires no filling work Ideal on natural nails Duration 3 hours For those of you who haven’t noticed, we are pleased to inform you that we recently updated our Use of electric files or nail machines website. You are still not convinced of the advantages of an electric file/nail machine? Time saving is the biggest advantage. Come to one of our training centres and discover our multiple Professionails machines. The correct uses will be explained to you in detail and you can test the machines yourself. With the purchase of the machine, the cost of this 3-hour session will be refunded. Duration 3 hours The new design gives us more opportunity to show you our latest collections and products, provide you with more product information, images and tips & tricks. The new website also provides all information on our training courses and will be your guide to become a successful nail stylist. PRactical information & questions: Where can I book my Happy Education Hours? Look at www.professionails.com and find the address of your nearest PROFESIONAILS ACADEM Y under “distributor”. On which date can I follow my chosen Happy Education Hours at my distributor’s place? Call or click the website of your distributor. You will receive all information about dates and days and evenings for each of the Happy Education Hours. What is the duration of a Happy Education Hours? Happy Education Hours only ask a maximum of 3 hours of your valued time. Do I have to bring a model during my Happy Education Hours? You do not have to bring a model (except for UV gel on forms, manicure 54 | winter 2011 and pedicure). Your distributor will inform you accordingly. When and how often subscribe? As Happy Education Hours are much demanded their themes are often repeated in a period of 6 months. Inform yourself about the number of days per theme, but do subscribe long in advance as places are limited. We will ask you to pay your participation amount as a confirmation. Only prepaid subscriptions are considered as valid subscriptions. Cancellations are accepted on a 48h advanced notice. Your subscription will always be reconfirmed. Can I book several times for the same Happy Education Hours? Nothing holds you from participating several times to the same Happy Education Hours. It often happens that ones want to refresh some knowledge after some months or year. The creati- ons of one group of people are always different than other groups. And one can always learn from other persons than a teacher. The new site allows you to: - discover and order our new collections online - find lots of interesting tips & tricks - navigate more easily between the many different pages - easily find training courses in your neighbourhood and book them online - easily find your local distributor - browse our completely restructured product catalogue online - order all products from your local distributor in an easy 1/2/3 process Do I have to prepare myself for Happy Education Hours? As Happy Education Hours takes only a few hours, it is adviced as well for your time quality as for the others that you arrive well before the hour of start of the Happy Education Hours. Always bring your basic material to avoid having to buy materials you already have. Your teacher prepares your Happy Education Hours with care. She will prepare examples which she will explain to you. It is very important that during those hours, you only follow scrupulously her steps and style and that you do not change this. You may do such at home or under We encourage you to take a look around to discover what has changed and we also hope that this updated website will fit to your needs. Please let us know what you think of our new design and functions. We would love to get your feedback, so please write to [email protected]. We’ll be updating more of the website in the coming months and we are working hard to add the following new features that will allow you to: - share content from professionails.com directly with your colleagues and friends - add your comments and reviews to our products and training courses - share your own creations, step by step, pictures through our website Enjoy your visit! And make sure you keep checking the site for news and updates. PROFESSIONAILS NAILY NEWS | 55 FRIDA’s SPECIALS FAIRS Fashion pearls XXS ø 0,8 mm 12 colours/box ref. 27364 Aesthetic Applications for the new Millenium Nicosia, Cyprus , 15-09-2010 Olympia Beauty London, England, from 19-9-2010 to 20-9-2010 Women’s Fair for Cosmetics on hair Pronails Deluxe Polish Display Floor Model Skopje, Macedonia, from 23-9-2010 to 26-9-2010 + 64 FREE testers ref. 29392 Beauty International Dimensions Utrecht, Netherlands, from 25-9-2010 to 27-9-2010 Ilu Sõnum Beauty Word 2010 Talinn, Estonia, from 8-10-2010 to 10-10-2010 Pronails Polish Display Table Model 15 colours Idrottens Hus ref. 29391 Helsingborg, Sweden, from 9-10-2010 to 10-10-2010 Estetika Brussels 2010 Brussels, Belgium, from 9-10-2010 to 11-10-2010 Kauneus 2010 Helsinki, Finland, from 15-10-2010 to 17-10-2010 56 | winter 2011 PROFESSIONAILS NAILY NEWS La Femme 2010 Copenhagen, Denmark, from 15-10-2010 to 17-10-2010 Touch of Paris 2010 Belgrade, Serbia, from 16-10-2010 to 17-10-2010 Salon Look Internacional Madrid, Spain, from 15-10-2010 to 17-10-2010 Fórum Estética Viva 2010 Lisbon, Portugal, from 23-10-2010 to 24-10-2010 EXPO BEAUTY SHOW 2010 México D.F., México, from 24-10-2010 to 26-10-2010 INTERCHARM RUSSIA Moscow, Russia, from 28-10-2010 to 31-10-2010 BEAUTY CONGRESS Athens, Greece, from 20-11-2010 to 22-11-2010 Beauté Sélection Lyon, France, from 21-11-2010 to 22-11-2010 BEAUTY MACEDONIA Thessaloniki, Greece, from 11-12-2010 to 13-12-2010 | 57 June 2009 Catherine Claus goes to the first fashion meeting with an international fashion designer to discover the moods, colour pallets and trends for winter 2011. October 2009 We had our first internal brainstorm regarding new colour launches, after which dates for model shooting were fixed. December 2009 The colour palettes are defined. The theme of the collection is definitive. It will be the controversial artist Frida Kahlo! Casting of the models starts. The model for the image of Frida Kahlo must have the real Frida Kahlo look. Tough job! We finally find Pauline Van der Cruysse at Dominique Models. Catherine starts to design the new Nailart designs, inspired by the trend of woollen boots by Chanel. Product developer Leen searches for accessories such as nail studs, etc. Catherine starts to write the features that we now offer you in our Naily News. January 2010 Pigments are delivered and colours are assembled and tested. We determinate the colours according to the product line. Fashion images of Fashion Designers are chosen for the Step by Steps and discussed with the nail stylists. The layout of the magazine is now determined. The making of Naily News winter 2011 February 2010 All new materials and the scenario of the photo shoot are sent to the nail stylists. They start their preoperational work for their assignments. Several meetings with the floor stylist Audrey for the decors, clothing of the models, accessories, are organized. Information on all themes and full scenarios is briefed to photographers and hair and make-up artist. March 2010 Model shooting takes place – 2 photographers – 1 for model images – 1 for the pack shots of the nails and Step by Step nails. Two hectic 12-hour days of non-stop work so we can again spoil our customers for an entire winter with great images in a colourful, informative, educational magazine. Thanks to all! 58 | winter 2011 PROFESSIONAILS NAILY NEWS | 59 A unique collection of stylish jewels for the woman who wants to shine! This one-off collection of 11 Professionails rings is only available in a limited edition. Hurry, because gone is gone. The gorgeous and carefully selected jewels are presented in an exclusive jewel case. A fantastic present for yourself or a friend! Hurry to page 19 for an overview of our entire collection.
