Company Profile - Altima Business Integrator
Transcription
Company Profile - Altima Business Integrator
Reliable Convergent Charging Platform for Quad-Play Services Success Story Zadar, September 2012 Agenda Introduction Altima – Company Overview IPKO facts & figures History of SAP presence in IPKO’s business environment Solution Overview – SAP Consume-to-Cash Process Bundles supported by Convergent Charging platform Lessons Learned Future plans © 2012 Altima LLC. All rights reserved. 2 Altima – Company Overview © 2012 Altima LLC. All rights reserved. 3 Service Portfolio OSS/BSS SAP Consume-To-Cash Doing the right things right! Billing (mediation, rating, charging, invoicing, collection) CRM, provisioning, order management, integration with ERP Real-time charging, refill, voucher management Interconnection billing and settlements CUSTOMER is focused on business vision, goals and core competencies. Consulting Business consulting, education and training for technical and back-office staff ALTIMA is focused on design, implementation and advanced IT services management that support customer’s business model. © 2012 Altima LLC. All rights reserved. Product development – telecom residential and business quad play services Project Management Services Software Development 4 Our growth and locations 5 offices 8 companies 83 employees 113 customers in 31 countries Zagreb Sarajevo Istanbul Prishtina Tirana 88 © 2012 Altima LLC. All rights reserved. 5 Our portfolio effectively supports our customer’s business model Financial sector Energy and gas Transportation Telco © 2012 Altima LLC. All rights reserved. 6 IPKO – Facts & Figures © 2012 Altima LLC. All rights reserved. 7 IPKO facts & figures Established in 1999, as Kosovo’s first Internet provider 2007 IPKO was acquired by Telekom Slovenije group and started it’s mobile services operations IPKO currently offers a full portfolio of services (Fix Voice, Internet, Cable DTV and Mobile telephony services) 99.7 % Mobile Network Coverage (2.5G EDGE) 2-nd largest mobile operator in Kosovo (35 % of the market share) Leader in Internet and DTV services Leader in providing bundled services © 2012 Altima LLC. All rights reserved. 8 IPKO’s Market Base Overview Number of active subscribers Subscriber type distribution 333.613 Mobile pre-paid total base Mobile post-paid total base Internet Fix Tel 50.331 49.595 9.096 Mobile Mobile Internet pre-paid post-paid total base total base 1 2 DTV 3.871 3 Fix Tel DTV 1% 4 11% 11% 5 2% *Data collected in June 2011 75% Service No. of Invoices Internet/DT Residential V Mobile 1384 © 2012 Altima LLC. All rights reserved. 673 Business Mobile 1180 9 History of SAP presence in IPKO’s business environment SAP ERP solution HighDeal Transactive 4.1 architecture ERP Financials - streamlining and automating financial operations Billing, Rating and Prepaid Db-s Rater, Guider, Updater ERP Human Capital Management – effective management of people with support to recruiting, onboarding and administration BART module for post processing HA instances Bulk operations Invoice generation © 2012 Altima LLC. All rights reserved. 10 Business Challenges © 2012 Altima LLC. All rights reserved. Several business challenges were identified Successfully launch and commercialize convergent quad services Establish adequate support systems in the means of efficient billing and rating management Effectively monitor, support and manage customer relations Accelerate time-to-market for new, innovative services Streamline charging and billing process Reduce operational costs Lower TCO thus having highly – available platform © 2012 Altima LLC. All rights reserved. 12 Solution Overview © 2012 Altima LLC. All rights reserved. SAP enables a paradigm shift in the area of go-to-market for Telcos Fast insight to action throughout the SAP Billing process Consump-tion Events Pricing Modelling Pricing, Rating Charging Simulation / What if scenarios Charged / Billable Items Marketing Analytics Invoice/ Payment Real time visibility with SAP’s in-memory capabilities © 2012 Altima LLC. All rights reserved. Revenue Performance by Customer Segment and Offer/Plan A/R, A/P, & Customer and Partner Financial Care 14 Billed / Open Items Solution Overview - Based on SAP Offer-to-Cash SAP Offer-to-Cash Offer Management Order Capturing Order Processing and Monitoring Convergent Charging Fulfillment SAP Offer-to-Fulfill Campaign Sales and Management Change Order Capture Product Management Contact and Account Product Management Catalog Order Distribution Infrastructure Order Monitoring Convergent Charging Convergent Invoicing Customer Financials Management Sales and Price & Rate Convergent Revenue Credit Financial Distribution Price & Invoicing Management Management Customer Care Logistics Simulate Online Bill Collections Presentment Management Dispute Technical Account Management Activation Balance Management IPKO project SAP CC module was the only available at the time of the project (2009) © 2012 Altima LLC. All rights reserved. Financial Credit Customer and Care and Collections Dispute Mngmt. Mngmt. SAP Consume-to-Cash ERP/ Service Ful. CRM Receivables Mngmt. Convergent and Invoicing Payment Handling 15 Project Scope © 2012 Altima LLC. All rights reserved. Converged Billing Project in IPKO The 1st SAP CC implementation after Highdeal acquisition Implementing technology is just one piece of the puzzle SAP O2C or C2C projects are transforming organization therefore IPKO underwent major infrastructural and organizational changes Segments affected Activities performed Time Frame Technology Implementation and migration 15 months Organization Merger of functions and departments Business Processes reingeneering 18 months (throughout whole project) Post-project On-the Job Training sessions 6 months Processes People © 2012 Altima LLC. All rights reserved. 17 Effective planning and execution Convergent Billing project final solution 1st draft of Convergent Billing Project scopediagram analysis (April, (March,2010) 2008) © 2012 Altima LLC. All rights reserved. 18 Process bundles supported by SAP CC platform © 2012 Altima LLC. All rights reserved. © 2012 Altima LLC. All rights reserved. Convergent Fixed&Mobile Service Catalogue GSM Single Catalogue for fixed & mobile convergence Single Service Provider FIX GSM CONVERGENT Offers represent a package of products & services Offers contain price plans for individual services (VoIP, broadband, cable TV, GSM...) Marketable products (tariffs/bundles) are created on existing CRM system and mapped to CC objects by parametrizing offers © 2012 Altima LLC. All rights reserved. 20 Separate Catalogue for MVNO owned by 3-rd party Catalogue consists of Offers GSM Voice IPKO GSM offers contain price plans for several services: GSM Telephony SMS MMS Data Value-added Services Price plan for voice contains rating logic for several ways how the voice service is used or customized, i.e.: MO/MT voice call price plans Self care logic (activating/deactivating) tariff plan options in realtime via SMS/USSD Logic for granting bonuses Logic for counter reset © 2012 Altima LLC. All rights reserved. 21 Mobile Originated (MO) Voice price plan 1st call/welcome logic A side location – Roaming or HPLMN? B number normalization Is B among Friends&Family numbers? Are A and B in the same community? B number zoning determination Rating context (price/free usage, rounding, profiles, bonuses ...) Charge the correct price based on time period... If free counters apply, call is free © 2012 Altima LLC. All rights reserved. 22 GSM Voice pricing/rating logic Most of the pricing/rating logic is kept in translation tables through which new products (tariff plans) are defined Example – price per minute table: Call Center Price Regular On-net price Weekday Off-Peak Call Setup Price © 2012 Altima LLC. All rights reserved. 23 Weekday Peak Price Weekend Price Lessons Learned © 2012 Altima LLC. All rights reserved. Some DO’s and DON’T’s Split a huge project in Phases or Work Packages Accept unrealistic schedule forced “from above” Document SMART goals in project scope, review them in change management process Accept split responsibility for solution components Neglect risks Get support from key stakeholders and commitment from all team members Underestimate the organizational impact of a transformation project Empower project team members to make decisions Make “Lessons Learned” workshops after each phase Party a lot (night shifts are great opportunity for that) © 2012 Altima LLC. All rights reserved. 25 Goals that were met # Goals achieved 1 Single CRM system for all retail services, business and residential Single provisioning system for network elements required for residential 2 services 3 Flexible rating for current and future services for consumer and business market 4 High availability and redundant rating and billing system and storage 5 Integration of CRM and provisioning with the GUI used by contact center agents 6 Integration with Finance System 7 Reduce risk of OSS/ BSS components © 2012 Altima LLC. All rights reserved. 26 Regained control over product development Extremely short time-to-market: Pricing tables 1 day New charging logic / new provisioning etc. 3-5 days The most complex convergent products 5-10 days Ease of creation new products (1 year after GO LIVE): 2 convergent-type products 5 business-type products 10 upgrades of the existing mobile products ~10 new mobile tariffs ~30 new fixed tariffs ~50 new product packages Bottom line: great financial results of the company © 2012 Altima LLC. All rights reserved. 27 Future Plans © 2012 Altima LLC. All rights reserved. Enabling effective support to Offer-to-Cash process SAP Offer-to-Cash Offer Management Order Capturing Order Processing and Monitoring Convergent Charging Fulfillment SAP Offer-to-Fulfill Campaign Sales and Management Change Order Capture Product Management Contact and Account Product Management Catalog Order Distribution Infrastructure Order Monitoring Transition to SAP CRM © 2012 Altima LLC. All rights reserved. Financial Credit Customer and Care and Collections Dispute Mngmt. Mngmt. SAP Consume-to-Cash ERP/ Service Ful. CRM Receivables Mngmt. Convergent and Invoicing Payment Handling Convergent Charging Convergent Invoicing Customer Financials Management Sales and Price & Rate Convergent Revenue Credit Distribution Price & Invoicing Management Management Logistics Simulate Online Bill Collections Presentment Management Technical Account Activation Balance Management IPKO project 29 Financial Customer Care Dispute Management Extending SAP CC module with CI and CFM Thank You! Jeton Studenica Products unit manager [email protected] Antonio Prišćan Business Development Director M +385 99 6596 612 T +385 1 6596 612 [email protected] skype: apriscan LinkedIn: http://hr.linkedin.com/in/apriscan © 2012 Altima LLC. All rights reserved.