media kit 2015 - Mountain Living

photo by gibeon photography
media kit 2015
mission statement
at Mountain Living, we believe:
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AN AFFLUENT, ENGAGED AND GROWING AUDIENCE
Every home should have a sense of place
One style—or size—never fits all
A small home can be a luxury home
Good design is sensitive design
Innovation and tradition can happily coexist
A
home should capture the
spirit of the people who live there
LONGEVITY AND BRAND LOYALTY:
20 years in the marketplace
SUPERIOR EDITORIAL CONTENT produced by
world-class photographers and writers
have a great
story idea?
LOCAL NETWORKING opportunities
in every major mountain market
THE LEADER IN MOUNTAIN
HOME DESIGN coverage
We’re always on the lookout for stunning
homes to feature, from luxurious mountain
retreats to smart small spaces, with styles that
range from traditional to contemporary.
send your great ideas:
contact
Holly Scott, Publisher and Vice President
[email protected]
303.248.2058
Christine DeOrio, Editor in Chief
[email protected]
303.248.2063
email
mail
[email protected]
Project Submissions
Mountain Living
1780 S. Bellaire Street
Suite 505
Denver, CO 80222
2
m o u n ta i n l i v i n g
photo by gibeon photography
Cyndi Hochberg, Director of Sales & Marketing
[email protected]
303.641.3262
m o u n ta i n l i v i n g . co m
3
32%
geographic profile
of ML Readers
plan to buy or
build a home in the
mountains in the
next 12-24 months.
ML’s content and distribution
focuses on THESE KEY MOUNTAIN MARKETS:
COLORADO
NEVADA/CALIFORNIA
· Aspen/Basalt/Carbondale
· Tahoe/Incline Village/Truckee
· Vail/Beaver Creek/Avon/Edwards
IDAHO
· Summit County/Breckenridge
· Sun Valley/Hailey/Ketchum
· Copper/Frisco/Keystone
· McCall/Boise
· Telluride/Mountain Village
NEW MEXICO
· Steamboat Springs
· Santa Fe/Taos
· Winter Park/Granby
CANADA
· Crested Butte
· Whistler, B.C.
WYOMING
· Vancouver, B.C.
Reach Your Target Clientele
Average age 52
Female 65%
Male 35%
Married 84%
College graduate 92%
Income/Net Worth
Average household income $353,500
Average net worth $2,019,094
Professional Status
Owner/partner in business 52%
Member of board of
directors/trustees 30%
· Jackson/Teton Village
Reader engagement
UTAH
89% took action as a result of seeing
advertisements and editorial content
63% saved an advertisement or article for
future reference
74% visited a website for more information
15% visited advertisers’ social media sites for
more information
Readers typically keep each issue an average of
11 months
· Big Sky/Bozeman
· Kalispell/Whitefish
· Missoula
Source: Google Analytics, 2014
m o u n ta i n l i v i n g
NATIONWIDE REACH
ML national subscriber & newsstand reach
ML key mountain markets
Source: Ad-Q Harvey Research Study, 2014
ML has been
attracting
mountain enthusiasts
and prospective homebuyers for 20 years,
making us the most
established, wellrespected mountain
home design
brand in the West.
photo by Steve Keating
MONTANA
photo by gibeon photography
· Park City/Deer Valley
4
reader profile
m o u n ta i n l i v i n g . co m
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what we do
Mountain Living features the most
inspiring homes in the American West
and captures the spirit and style of the
total brand reach
people who inhabit them. Through our
reader testimonials
multimedia channels, we deliver an
audience of affluent consumers who
are actively searching for home design
products and services, and connect
Our readers, visitors, fans and followers are
them with our advertisers—some of
your potential Buyers
/issue
120,000
*print audience
56%
27%
paid subscribers
newsstand
the most respected businesses in the
luxury mountain marketplace.
“I consider ML a collector’s item.
It brings the best in architectural
design to the mountain and
recreational scene.”
“I have subscribed for four years
and ML has been my go-to place
for ideas while designing and
building my mountain home.”
17%
targeted distribution
(events, trade, luxury hotels)
/month
124,736
**digital audience
31,716 11,440
1,500
e-newsletter
audience
digital edition
audience
website
traffic/month
“Absolutely beautiful
magazine.”
/month
404,460
***social media audience
6,121
Facebook
fans
Facebook “f ” Logo
5,711
CMYK / .eps
Facebook “f ” Logo
Twitter
followers
CMYK / .eps
“We use ML for style and design
ideas. We are in the process
of building a hybrid log home
and we refer to ML more than
any other publication.”
1,650
Pinterest
fans
/month
47,262
event audience
“Love the magazine
from cover to cover!”
ML is the chosen partner for the most prestigious events
across the Rocky Mountain West, creating opportunities for
our clients to reach consumers and trade professionals.
“Our builder suggested we
subscribe for design and
decorating ideas to build
our second home.”
/month
SOURCES: 2014 Ad-Q Harvey Research Studies, Google Analytics 2014, Blue Hornet 2014, Issuu 2014
* Based on 40,000 press run with 3.0 passalong rate.
**ML sends eight e-newsletters per month to a database of 11,440 recipients
***ML makes a minimum of one social media impression per fan per day
6
m o u n ta i n l i v i n g
– ML Subscribers
photo by Trevor Tondro
696,458
total
audience
*SOURCES: 2014 Ad-Q Harvey Research Studies
m o u n ta i n l i v i n g . co m
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events and partnerships
advertiser testimonials
events & partnerships
Mountain Living is the chosen partner for the West’s most prestigious
events and organizations. Throughout the year, ML sponsors a variety
of events across the Rocky Mountain West. In doing so, we create
Rebecca Richardson
opportunities for our clients to reach consumers and trade professionals.
Charles Cunniffe Architects
“Over the years, Mountain Living magazine has been a strong advertising avenue
for Charles Cunniffe Architects, thanks
to its tremendous market reach, quality
editorial pieces and online presence.”
Ashleigh Branstetter
Ashleigh Branstetter, LLC
“The day the the Sept/Oct issue came
out containing the Western Design
Conference Sourcebook, I had a phone
call on my ad inquiring about my
earrings and they SOLD!”
carolyn vancleave
Gemstone Tile
“Gemstone Tile is thrilled with the
extremely broad, quality reach and
distribution that Mountain Living
provides through their high-end
publication. The feedback we have
received through advertising in
Mountain Living has been
consistent and has exceeded our
expectations. Working and doing
business with Mountain Living
has been very easy. We plan on
continuing our advertising
relationship with Mountain
Living for many years to come!”
Arts Festival, Beaver Creek, CO | Aspen Art Festival, Aspen, CO | AAM Lecture Series, Aspen, CO | Beaver Creek Rodeo Series, Beaver Creek, CO
Wine & Spirits Festival, Beaver Creek, CO | World Cup, Beaver Creek, CO |
Cody High Style, Cody, WY | Culinary Demonstration Series, Beaver Creek, CO | German Auto Festival, Beaver Creek, CO | July 4th, Beaver Creek, CO |
Blues, Brews & BBQ, Beaver Creek, CO | Cherry Creek Arts Festival, Denver, CO
Martis Camp Home Tour, Lake Tahoe/Truckee, CA | Museum of the Rockies Ball, Bozeman, MT | Park City Food & Wine Festival, Park City, UT | Steamboat
| Hot Air Balloon Rodeo, Steamboat Springs, CO | Jackson Hole Fall Arts Festival,
All Arts Festival, Steamboat Springs, CO | Steamboat Marathon, Steamboat Springs, CO | Strings Music Festival, Steamboat Springs, CO | Summit County
Jackson, WY | Music Experience, Beaver Creek, CO | Oktoberfest, Beaver Creek,
Parade of Homes, Summit County, CO | Telluride Film Festival, Telluride, CO | Whistler Film Festival, Whistler, B.C. | CO | Steamboat Wine Festival, Steamboat Springs, CO | Vail Snow Daze, Vail, CO
| Western Design Conference, Jackson, WY
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SUmmit COUnty Parade Of HOmeS GUide | WeStern deSiGn COnferenCe SOUrCebOOk
MOuntain Living
®
®
MOuntain Living
Bringing the Spirit of the High Country Home
Bringing the Spirit of the High Country Home
Celebrate
Summer
Kootenay Lake
MODERN HIDEAWAY
Lake Pend Oreille
FANTASY CAMP
The LisT
300+
tOP mOUntain
arCHiteCtS
& interiOr
deSiGnerS
Arkansas River
NEW URBANISM
Gallatin River Valley
RUSTIC LODgE
August 2014
Get the collected look
inside the ultimate private escapes
from fine art to flea market finds
a Lakeside spa, weLLness retreats, portabLe houses and more!
March/april 2014
May/June 2014
Jan/Feb 2014
www. mountainliving.com
19942014
&
www. mountainliving.com
20
Art
Antiques
Mountain HoMes tHat
Big Design
iDeas from
little caBins,
cottages anD
conDos
th
ANNIVERSARY EDITION
On the Water!
SMall
&
StyliSh
SEPTEMBER/OCTOBER 2014
March/april 2014
editorial &
marketing
calendar
classic Rustic style
Cozy up in high-Country Cabins, barns and lodges
July 2014
january/february
march/april
may/june
july
august
september/october
The Best of winter
in the high country
Living Large
in Small Spaces
mountain Homes
on the Water
summer living
Art & Antiques
The Rustic Issue
dream homes
ON NEWSSTANDS:
December 31, 2014
ON NEWSSTANDS:
february 25, 2015
ON NEWSSTANDS:
April 29, 2015
ON NEWSSTANDS:
JUNE 24, 2015
ON NEWSSTANDS:
July 29, 2015
ON NEWSSTANDS:
SEPTember 2, 2015
ON NEWSSTANDS:
october 28, 2015
Ad materials due:
November 14, 2014
Ad materials due:
January 9, 2015
Ad materials due:
March 13, 2015
Ad materials due:
May 8, 2015
Ad materials due:
June 12, 2015
Ad materials due:
July 17, 2015
Editorial
Spectacular high-country
homes designed with winter
adventure in mind
Big design ideas from small
high-country homes
Mountain retreats with upclose views of pristine rivers,
lakes and ponds
Spectacular summer homes,
hidden hideaways, rustic
retreats and more
november/december
Ad materials due:
September 10, 2015
Editorial calendar subject to change
High-country homes that
showcase fine art, antiques,
salvaged materials and more
Quintessential Western homes
with rustic style
Inside the West’s most
extraordinary private homes
PLUS: The List: Top Mountain
Architects & Interior Designers
PLUS: Home of the Year winner revealed!
Summit County Parade of Homes
Western Design Conference Source Book
High Country Lodging
special sections
Park City Lifestyles
Summit County Spotlight
Jackson Hole Lifestyles
Idaho Lifestyles
Lake Tahoe Lifestyles
Montana Living
Park City Lifestyles
Aspen Lifestyles
Steamboat Lifestyles
Jackson Hole Fall Arts Festival Program
events and bonus distribution
FIS Alpine World Ski
Championships
Beaver creek blues, brews & BBq
Attendance: 8,500
Steamboat marathon
Musuem of the rockies ball
Attendance: 4,000
strings Music FESTIVAL
Attendance: 1,500
ASID COLORADO CHAPTER AWARDS
Attendance: 2,500
Aspen art festival
beaver creek oktoberfest
Attendance: 10,000
Attendance: 11,500
Aspen art Museum architectural lecture series
beaver creek rodeo series
Attendance: 200
Beaver creek july 4th
“This is my favorite
magazine. Can’t wait for
it to arrive by mail. I look
forward to every issue!”
– ML Subscriber
beaver creek Art festival
Attendance: 400
Attendance: 4,000
beaver creek wine
& spirits festival
Attendance: 5,800
Attendance: 9,600
Beaver creek music experience
Gourmet on Gore vail
Attendance: 1,200
Attendance: 50,000
beaver creek rodeo series
lake tahoe martis camp
home tour
Attendance: 4,000
CHERRY CREEK ARTS FESTIVAL
Attendance: 350,000
PARK CITY FOOD & WINE CLASSIC
Attendance: 4,000
Steamboat springs hot air
balloon rodeo
Aspen art Museum architectural lecture series
Attendance: 300
beaver creek german
auto festival
Attendance: 10,000
breckenridge festival of film
vail snow daze
Attendance: 50,000
whistler film festival
Attendance: 10,000
Birds of Prey World cup
at beaver creek
Attendance: 1,500
Attendance: 1,500
CODY HIGH STYLE
Attendance: 2,000
JACKSON HOLE FALL ARTS FESTIVAL
Attendance: 10,000
SUMMIT COUNTY PARADE OF HOMES
Attendance: 750
Attendance: 7,000
steamboat all arts festival
TELLURIDE FILM FESTIVAL
Attendance: 2,500
Attendance: 10,000
Steamboat food & wine festival
WESTERN DESIGN CONFERENCE
Attendance: 4,000
Attendance: 3,000
Attendance: 1,500
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print menu
Lifestyles sections
A unique showcase that highlights a
specific region. Your chance to be seen
alongside advertisers within your region.
design expert showcase
Showcase your design services to ML’s
affluent readers. One-third page templated
advertising section.
63%
design finds
DESIGN ExPErT ShOWCASE
DESIGN ExPErT ShOWCASE
luxury design services for your home
luxury design services for your home
luxury Products and services for your home
of ML readers saved
an ad or article for
future reference.
LAKE TAHOE
LifEsTyLEs
d’amore interiorS
Work from home? Your office could be a source of inspiration—and
reflect your individuality—if you approached it like the other spaces
in your home. At d’Amore interiors, we design around your personal
needs to make your home a reflection of your lifestyle.
damoreinteriors.com
BHH PArtners
BHH PArtners
We believe that great design begins
with vision, builds with passion and
succeeds with teamwork. By listening
to your vision, our team of architects
will partner with you to create a
unique, innovative design that meets
your needs and budget. We strive to
deliver personal service, attention to
detail and creativity in every design
project. bhhpartners.com
We believe that great design begins
Set on the shores ofwith
the largest,
clearest
lake
in
vision, builds
with
passion
and
North America, the succeeds
communities
ring LakeBy listening
withthat
teamwork.
Tahoe offer world-class
recreation,
entertainment,
to your
vision, our
team of architects
dining and fun. The 22-mile-long lake in the Sierra
will partner with you to create a
Nevada mountains is a dividing line between
unique,
innovative
design
that
meets
California and Nevada, with each shoreline
your needs on
andthe
budget.
We strive to
providing a unique perspective
area. The
deliverofpersonal
service,
attention to
stunning natural scenery
this region
has been
detail
creativity
in every
enjoyed and inhabited
for and
thousands
of years,
anddesign
was first seen by European
guided by
project. explorers
bhhpartners.com
the legendary Kit Carson in 1844. Gold mining led
to a boomtown era, and the early 19th century
saw visits from nearby San Francisco socialites.
These days, the Tahoe area still has the power
to lure travelers from near and far, thanks to its
award-winning ski resorts, high-energy casinos,
year-round opportunities for outdoor adventure
and, of course, the waters of “Big Blue.”
inSpired iron
Offering hand-forged iron lighting and landscape elements since
2000, inspired iron is now offering a variety of other products,
including the Yukon Outdoor Heater, shown here. Check out our
website for other new products, including the Carnegie ibeam
Mirror pictured on our full-page ad in this month’s issue (page 12).
insPirediron.com.
tKP ArcHitects
tKP ArcHitects
This new, eye-catching
contemporary home sits on
a cliff overlooking one of the
Front range’s most spectacular
views. Sustainably designed
with geothermal heating, active
solar technology, super-insulated
construction, green building
materials, and sized at a modest
3,200 square feet, this creative
work of architecture allowed for
a lower construction cost than
its striking appearance suggests.
tkparch.com
This new, eye-catching
contemporary home sits on
a cliff overlooking one of the
Front range’s most spectacular
views. Sustainably designed
with geothermal heating, active
solar technology, super-insulated
construction, green building
materials, and sized at a modest
3,200 square feet, this creative
work of architecture allowed for
a lower construction cost than
its striking appearance suggests.
tkparch.com
WHAT TO DO During the summer months,
there are nearly limitless recreation opportunities
in and around the lake. Hiking, mountain biking and
fishing are just the beginning of the outdoor fun.
With visibility up to a depth of 75 feet in the lake
and abundant beaches, the pristine waters beckon
boaters and sportsmen. Numerous golf courses
dot the landscape, and casinos and resorts bring
an exciting edge to a Tahoe visit, with the venues
typically hosting concerts and other special events.
Festivals celebrate interests including arts, music
and theater, wine and more. The area offers a little
something for everyone, from scenic paddleboat
rides to 5K and family walk/run races along the
lake, farmer’s markets, beach concerts, live theatre,
exhilarating nightlife, gaming, art walks and more.
WHErE TO EAT More than a hundred
restaurants along the lake serve casual, fine and
leisure dining for nearly any taste. With everything
from California cuisine with a mountain twist to
sushi to pub fare, there’s no shortage of options at
dinner, breakfast or anytime.
Pictured: “Manfred the Moose” from the Big 5 Trophy
Head series by Yahmis
Mild steel on walnut
21” x 19” x 23”
Hand-forged in the foothills of the Canadian Rockies
stonewoodandsteel.ca
Brewster McLeod ArcHitects
The world of Brewster McLeod Architects is about creating
architecture that delicately balances living art forms in their
natural environment. The goal of each design is to ensure
the client’s desires are expressed with stylistic insight and
thoughtful expression. The result is architecture set perfectly
within the landscape, creating the setting and soul for your
home. brewstermcleod.com
design finds
An exciting way to
showcase your
luxury products and
services. Quarterpage templated
advertising section.
tHe BraSS Bed, fine linens & furnishings
The spring-inspired italian print collection in various fun colors (pictured
here) pairs Old World craftsmanship with alluring contemporary designs.
Available only at THe BRAss Bed, fine linens & furnishings in denver,
Boulder, or online at www.brassbedfinelinens.com.
for more information, call 303-322-1712.
A MOUnTAin LiVing sPeCiAL seCTiOn
expert Q&A
BOOK iT Lake Tahoe has abundant lodging
Brewster
cLeod
ArcHitects
options thatM
range
from AAA
Five-Diamond
to elegant
and basic
condos
The worldaccommodations
of Brewster McLeod
Architects
is about
creating
to full-service
casino
resorts,living
secluded
cabins,in their
architecture
that delicately
balances
art forms
guest ranches
and
hotels.
There
are also
natural environment.
The
goal
of each
design
is to ensure
accommodations
for groups,
the client’s
desires are expressed
withbusiness
stylistictravelers
insight and
and special events. Visit visitinglaketahoe.com to
thoughtfulresearch
expression.
Thedining,
result is
architecture
set perfectly
lodging,
recreation
and more.
within the landscape, creating the setting and soul for your
home. brewstermcleod.com
photos courtesy Daniel Boshar
Stone Wood and Steel
A M O U N TA I N L I V I N G S P E C I A L S E C T I O N
A MOUNTAIN LIVING SPECIAL SECTION
A MOUNTAIN LIVING SPECIAL SECTION
mountain
house
collection
WESTERN SPIRIT
wild gooSe ranch in Steamboat SpringS
Set in the Striking landScape of Steamboat SpringS, colorado,
Cathers home
Paul Cathers, OwNer
ClIents Come to You for… A professional and friendly team to help with all their interior needs. with
thousands of sources to choose from, we have what you need, at every price point. the unique Cathers Home
showroom with paul’s designs, along with finds from all over the world keep our clients coming back again and again.
Your desIgn PhIlosPhY Is... A less is more approach. In this age of constant communications and busyness in
our lives we are over stimulated every day. Your dwelling should be a place of comfort and calm where your senses
can unwind, with clean lines, warm inviting tones, organic touches, and timeless quality. I love bringing Old world
organic looks together with furniture, accessories, architectural pieces and rugs for a clean, sophisticated modern
look. It’s about creating contrast with old, new and nature in a simplistic rich setting. while always being mindful of
the products we use, to be able to reclaim and reuse when possible.
Your stYle Is InfluenCed BY...
Fashion, travel and nature. From the
beauty of Aspen to the sophistication of
a New York City loft warehouse, bringing
old together with new and incorporating
nature and finds from afar.
p h o t o b y K a i C at h e r s
print ads
The core of any multimedia program.
Full-page and half-page ads available.
photo by aMG MarKetinG
the Wild Goose Ranch is an authentic interpretation of Western tradition infused with modern-day amenities. With a nod
to ranch homes of a bygone era, the residence comprises three buildings connected by light-drenched enclosed walkways.
Renewable energy sources and energy-efficient design elements are in place throughout the project. Agricultural ponds
dot the property, referencing its history, while nearby, a timber-frame barn hosts a variety of community events sponsored
by the civic-minded homeowners. Kelly & Stone Architects created the original master plan for this energy-efficient
showpiece, as well as the design for the main residence and barn. A member of the United States Green Building Council,
the award-winning firm is dedicated to incorporating sustainable building solutions into their residential and commercial
projects. Stunning examples of their work can be seen throughout the mountain west.
Visit www.ksaarch.com or call 970.875.0590
everY home must have... An espresso machine.
share WIth us one of Your go-to desIgn resourCes.
Hickory Chair Furniture Co., hickorychair.com
make a deCoratIng PredICtIon.
Sustainable design and settings will continue to grow in importance in our society.
Retail ShowRoom
530 Basalat ave., Basalt, Co 81621 P: 970-927-9393
inteRioR DeSign StuDio/Rug galleRy
160 southsIde drIve, Basalt, Co 81621 P: 970-927-6556
p h o t o b y D av i D o . M a r l o w
the most InsPIrIng thIng You’ve seen latelY... Spring in the Colorado mountains, the transformation
from winter to spring. Also, the New York City contemporary furniture show; new designs using different reclaimed
materials. Metal, wood and glass married together in a subtle contemporary look.
A MOUNtAIN LIVING SpeCIAL SeCtION
ad rates
Contact us to customize a rate package
that meets your unique business needs.
12
m o u n ta i n l i v i n g
PHOTOGRAPHY BY TIM STONE
A MOUNTAIN LIVING SPECIAL SECTION
advertorials
An advertorial highlighting
you and your business. Fullpage Q&A templated layout or
a custom advertorial layout.
Mountain house collection
A unique opportunity to feature your mountain
project–and highlight the other design professionals
who contributed to the residence–with a high-impact
integrated branding campaign.
custom publishing inserts
These high-quality inserts are written, designed
and formatted for your company or special event.
Overruns of the inserts can be distributed at your
business, home tour, event or trade show.
m o u n ta i n l i v i n g . co m
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online menu
Welcome
Winter
with bright
colors, bold
designs &
new twists
on tradition
InsIde our
Top Leaderboard Banner ad:
• Capture attention immediately
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• Maximum rotation: 6
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Home of tHe Year
why advertise online?
IN the Past year, Ml’s online
Traffic has INCREASED BY
20%
by the numbers:
advertisement
X
Medium Rectangle
Banner ad:
• Popular size and placement
• Static or animated ad formats
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• Price: $600/month for top position
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AVERAGE MONTHLY VISITORS: 31,716
AVERAGE MONTHLY PAGEVIEWS: 65,156
new visitors: 70%
Statistics subject to change.
Source: Google Analytics 2014, Harvey Research AD-Q 2014
“I love ML. I use it for ideas and
inspiration. I definitely check out the
websites of many of the advertisers often.”
– ML Subscriber
%
75
of ML readers visit
mountainliving.com to
learn more about the homes, products and
pros they see in the pages of our magazine.
Video:
• Engage readers on a deeper level
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Bottom Leaderboard banner ad:
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Mobile
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provided to you on any device
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Products & Pros Directory Listings
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Welcome
Winter
with bright
colors, bold
designs &
new twists
on tradition
InsIde our
Home of tHe Year
Expert Advice
• Prime content marketing exposure and thought
leadership positioning!
• 2-3 paragraphs addressing asked customer questions
• 2-3 sentence bio of expert providing the advice with link back to your website
• Image to complement your advice, selected by you or our editors
• Featured in a weekly newsletter and on our website
• Price: $750
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m o u n ta i n l i v i n g
Enewsletter ad
• Your ad aligned with relevant content
• Weekly deployment
• Static ad formats only
• Size: 728 x 90
• Price: $850/month
Expert Advice
• Prime content marketing exposure and thought leadership positioning!
• 2-3 paragraphs addressing asked customer questions
• 2-3 sentence bio of expert providing the advice with
link back to your website
• Image to complement your advice, selected by you or
our editors
• Featured in a weekly newsletter and on our website
• Price: $750
Get weekly access to the affluent
readers of Mountain Living with
our weekly newsletter. Interwoven
between articles, your ad will be
seen and positioned for response.
Products & Pros Directory Listings
• Provide readers easy access to your contact information
• Name, contact information, logo
• 100 words of descriptive copy
• 6 images
• 3 search categories
• Promotional badge for website
• Price: $2000/year
m o u n ta i n l i v i n g . co m
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digital specs
print specs
print
ad sizes
2-page spread bleed
18.25 x 11.125
Full-page bleed
9.25 x 11.125
Please note: all text/
important graphics must
be inset .25” from the trim
size and .5” from the gutter
Please note:
all text/important
graphics must be inset .25”
from the trim size (9 x 10.875)
If ad is submitted as
a PDF (press-ready):
» 300 DPI resolution, PDF “X1A”
with a .125” bleed on all four
sides and no crop marks (bleeds
only apply to full-page ads and
2-page spreads)
If ML is designing your
ad, please submit the
following materials:
» 3-5 images: must be 300 DPI
resolution and at least 4x5 inches
» Logo: 300 DPI resolution and an
EPS, TIFF or .AI file
» Text and contact information: maximum of 20 words
Production Fees
» $100 Late fee for ads turned
in after ad materials deadline
» $45 Minor adjustments to ad
» $75 Major adjustments or
resizing an ad
Ads Designed by ML*
(price includes design and 3 proofs)
» $400 Full-page ad
» $250 1/2-page ad
» $299 Leaderboard and
rectangle ads (online)
*Advertiser is responsible for
providing text, logo, photos and
color/layout preferences
1/2-page horizontal
8.15 x 4.897
bleed size:
9.25 x 11.125;
this section of your graphics will
be trimmed off after printing
Enewsletter ad
•
trim size:
9 x 10.875; actual
edge of the final paper
728w x 90h in pixels, size under 30K
Products & Pros Directory Listing
Home page image: 200w x 100h pixels, JPEG file under 30 MB
6 Main images, JPEG file under 30 MB
• Copy: 100 words of descriptive copy
•
safe size:
8.5 x 10.375;
no logos, text or important
graphics beyond this line
•
Expert Advice
• 2-3 paragraphs addressing asked customer questions
• 2-3 sentence bio of expert providing the advice with link back to your website
• Image to complement your advice, selected by you or our editors
how to submit your files:
» Upload on the site listed below
» Email if less than 8 MB in size
» Send a CD
Expert Q & A
Image: 640w x 325h pixels, JPEG file (professional image of
the expert in his or her work space)
• Copy: Contact Caitlin McNeill ([email protected]) for the questionnaire
that best fits your industry and type your answers in a Word document.
•
Please note: ML doesn’t guarantee exact color matching unless you
have purchased a PMS color. We do not provide printed proofs of your ad.
ML is not responsible for errors in creative that is submitted “camera-ready.”
ad submission instructions
Video
Contact your Account Executive for details.
For quick upload access: http://expressads.tv/uploadml
For FTP access:
server: expressads.tv
user: mlclient
password: mountain01!
Need help? Just Ask.
For help with digital products, please contact
Lisa Milazzo at [email protected] or 303.669.6439.
m o u n ta i n l i v i n g
banner ads
Format: .jpg, .gif, or .png files accepted; no Flash, please.
• Leaderboard Ads: 728w x 90h in pixels, size under 30K
• Medium Rectangle Ads: 300w x 250h in pixels, size under 30K
• Half Page Category Ads: 300w x 600h in pixels, size under 30K
specs for full-page-bleed ads
For help with print products, please contact
Caitlin McNeill at [email protected] or 303.248.2053.
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digital file requirements
for Online ads
photo by James Ray Spahn
digital file
requirements
for print ads:
1/2-page vertical
3.975 x 10
m o u n ta i n l i v i n g . co m
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ML
photo by gibeon photography
Bringing the spirit of the
high country home.
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