Fresno`s Blueprint Preference: Beautification Projects Adding Curb

Fresno COG
OUTLOOK
A quarterly publication
IN THIS ISSUE
Changing of the Guard ............2
More COG Staff Changes.......2
Blueprint Scenario
Comparisons ..............................3
Washington One Voice ............4
One Voice Sacramento ............4
Valley Voices................................5
Fresno County Youth
challenge peers to vote in
November...................................6
High Speed Rail Update...........6
Measure C Update ...................7
Calendar of Events ............ Back
Summer 2008
Beautification Projects
Adding Curb Appeal to 99
by Renee DeVere-Oki
When entering Fresno County from the
north on Highway 99, you cross the San
Joaquin River and are greeted by the recently-constructed “Welcome to Fresno County
Monument”. Drive a bit farther and you will
see green oleander bushes landscaping the
medians and sides of the Highway. Etchings
of grapes and Dala Horses also highlight the
median barrier along the Highway in Selma
and Kingsburg in Southern Fresno County.
These visual additions to the corridor are
the result of efforts taking place by the
“Association for the Beautification of Highway 99”.
The Association is both a forum and advisory body providing a unified approach to
beautification efforts
on the corridor.
Fresno COG leads
the staffing efforts
for the Association,
which has membership composed of private
citizens and elected officials from the cities
of Fowler, Fresno, Kingsburg, Selma, the
County of Fresno, Caltrans, and the Fresno
Area Chamber of Commerce.
The Association, formed in 1999, has evolved
over time and continues to take steps in policy development for a more aesthetically
pleasing Highway 99 corridor. In July 2000,
the Association in collaboration with Fresno
Please see
on page 5
Fresno's Blueprint Preference:
"Highly Connected City Centers"
COUNCIL OF
FRESNO COUNTY
GOVERNMENTS
Fresno COG is a voluntary association of local governments. It
was created in 1967 by Fresno
County and its incorporated cities to provide a cooperative body
for the discussion and resolution
of issues which go beyond their
individual boundaries.
Fresno COG staff introduced the public to
five Blueprint Scenarios (A through E) for
consideration and feedback during April
2008--a month of community outreach
workshops and city council presentations in
each of Fresno County's incorporated cities.
Taking the comments received into consideration, the Fresno COG Blueprint Roundtable reached consensus on a hybrid concept that borrowed elements
from several
scenarios, but
was based on
Scenario
E's
by Barbara Steck
Metro Rural Loop transportation network.
The Fresno COG Policy Board then agreed
to submit this hybrid to U.C. Davis as Fresno
COG's Preferred Blueprint Concept for
inclusion in the Valleywide analysis. Knowing that the concept still needs to be modified, it was submitted with the caveat that
specific elements be tweaked during the Valleywide modeling runs scheduled for later
this year.
The San Joaquin Valley Blueprint is an eight
county regional planning process that will
Please see
on page 3
COG Outlook
F R O M T H E E X E C UT IV E D I R E CT O R
Tony Boren
As the seasons
One of my first duties as Executive
change
from
Director was to find my replacement as
Summer to Fall,
Deputy Director. I’m very pleased to
it is an appropriannounce that I didn’t have to look far to
ate time to reflect
find Barbara Steck. Barbara was a Senior
on some of the
Transportation Planner with Fresno
recent personnel
COG, acting as supervisor of Fresno
changes at FresCOG’s planning and rideshare staff, and
no COG. First
as project manager for Fresno COG’s
Tony Boren, COG's
of all, our long
Blueprint Planning Project and the One
new Executive Director
time Director
Voice lobbying efforts to Washington
Barbara Goodwin retired after providD.C.. Combined, Barbara and I bring
ing 35 years of quality service to the
over forty years of land use and
agency, including 14 years at the helm.
transportation planning experience to
During her tenure with Fresno COG
the agency.
Barbara was instrumental in a number of
As we move
significant events and changes that took
forward in this
place at the agency. These include direct
new era, Barbara
involvement in the passage of two Meaand I would like
sure “C” programs (Fresno County’s ½
to extend an
cent sales tax for transportation purposopen invitation
es) that together will provide over $2.4
to community
billion dollars in revenue for transportamembers
to
tion projects and programs. Barbara also
participate in
led the effort to relocate the Fresno COG
Barbara Steck,
COG activities.
Deputy Director
offices from its old location at the Rowell
Our agency has
Building to its modern offices (including
always focused on developing “regional
our own Board Room) above Club One.
consensus” on issues which go beyond
Barbara’s retirement was celebrated in
our member agencies' individual
grand style with 150 plus people joining
boundaries, fostering intergovernmental
COG staff and Policy Board members at
coordination, undertaking regional
the Downtown Club on the night of May
transportation planning providing for
29th, 2008. Barbara will be truly missed,
citizen involvement in the planning
however make no mistake, her legacy
process and supplying technical services
will live on.
to our member agencies.
On that very same night I was fortunate
to be appointed by the Policy Board to
serve as Executive Director. Having
recently served as Deputy Director of
the agency for the last four years, I am
very excited to be given the opportunity
to lead Fresno COG into a new era of
expansion and growth.
2
COG Outlook
Please join us as the Policy Board and
COG staff strive to improve the regional
mobility and quality of life here in Fresno
County. With a population that is
expected to nearly double to two million
people in the next 40 years, we’ll need all
the help we can get. We look forward to
working with you all!
?
Did you
know
Changing of the Guard



Although referred to as the "black
box" most flight data recorders in
modern aircrafts are orange.
The longest traffic jam on record
stretched 109.3 miles from Lyon,
France toward Paris, France.
Kearney Boulevard and Kearney
Mansion was designed in 1889 by
Rudolph Ulrich, an associate of the
distinguished American Landscape
Architect Frederick Law Olmstead,
who designed New York's Central
Park. When constructed Kearney
Boulevard had 50,000 trees and
shrubs planted along its 11-mile
stretch.
Trivia courtesy of Fresno COG
Demographer Kathy Chung
More COG
Staff Changes
Fresno COG has welcomes three new
staff members!
Melissa Garza, Planner I, oversees day
to day operations of Fresno COG's Valleyrides Program, and Measure C's Taxi
Scrip, Carpool, Commuter and Farmworker Vanpool Programs. Melissa has
a Master's Degree in Public Administration from the University of TexasPan American, and a Bachelor of Science in Business: Marketing from CSU
Bakersfield.
Laural Fawcett, Planner I, is working
with socio-economic data for the Fresno
Please see
on page 5
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In all, it will require collaborative planning in order to ensure that policies are
in place for planned, orderly growth
within planned growth areas while allowing flexibility in meeting the performance goals.
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This concept would also discourage, but
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A prinicpal objective of the preferred
concept is competitive economic development. Job growth should be balanced
with housing growth in order to reduce
vehicle miles traveled. It will provide for
employment centers to serve the west
side of Fresno County either along the
Interstate 5 Corridor or other appropriate locations.
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New growth between now and 2050 will
average 8 dwelling units per acre. Growth
priority will be given to existing cities
and planned development areas, involve
infill development, redevelopment and
greenfield development, and allow for
growth to meet regional housing needs
and general plan growth areas, consistent
with smart growth principles.
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Fresno COG's Preferred Blueprint Concept is based on a high capacity, multimodal transportation network that connects the region. The transportation
system includes east-west transportation
corridors connecting to Interstate 5.
The following charts compare Fresno County's current trends
Scenario A (as we are growing today) versus Fresno COG's
Preferred Blueprint Concept
provide a vision for sustainable growth
in the Valley to the year 2050. The Blueprint will provide local agencies with
tools to implement this vision in a manner intended to enhance the quality of
life for all residents.
Blueprint Scenario Comparisons
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COG Outlook
3
Washington One Voice pays off
“One Voice” unites Fresno County communities and regional interests in a voluntary and collaborative effort to seek federal and state funds annually for projects
of regional significance. All projects chosen shall contribute significantly to an improved quality of life throughout Fresno County.
by Barbara Steck
The Washington D. C. One Voice delegation pauses to take a photo with Congressman
Jim Costa during the 2008 advocacy trip.
"The Washington D.C. One Voice trip has
proven to be a wonderful effort with very
tangible results and some unexpected
but very powerful long-term benefits. "
--Barbara Goodwin, Fresno COG's recently
retired Executive Director.
Those results include $13,151,000 in
appropriations for One Voice sponsored
projects. That calculates out to $104 for
every dollar Fresno COG has spent on
our previous five trips.
Long-term benefits include:
• Stronger partnership with many
Fresno County community organizations, the result of which has been
a better communication network
and enhanced relationships with
specific individuals, all of whom
are among the leadership of Fresno
County. This enhanced network
has served well not only for Fresno
COG, but also among and between
our One Voice trip participants.
4
COG Outlook
•
Heightened recognition that Fresno
COG is acting regionally, and is an
excellent collaborative partner.
•
Improved communication with our
congressional/senate representatives and their capable and helpful
staff. We have also become a better
resource for our representatives.
•
Wonderful financial sponsors in the
community who have enabled One
Voice to provide an excellent trip experience complete with professional
presentation packages for both our
trip participants and for our representatives -- a level of materials beyond what our budget would have
allowed.
Planning for the February 7-12, 2009
trip will begin soon. For more information contact Barbara Steck at bjsteck@
fresnocog.org
One Voice in
Sacramento
by Jennifer Dansby
In March, Fresno COG led a 33-member delegation to Sacramento under the
name One Voice to advocate for state
support of several regional priorities selected by our Policy Board. The selected
priorities included:
1. Advocating for new monies to reduce the negative air quality impacts trucks and trains have on our
region when travelling to and from
the ports north and south of us.
2. Maximizing Fresno County’s regional share of Proposition 1B
(Transportation Bond), Proposition
1C (Housing Bond), and Proposition 84 (Parks Bond) to pay for a variety of much needed local projects
and to support the development of a
regional affordable housing trust.
3. Funding to meet the surface water
storage needs of Fresno County
4. Support for a High-Speed Rail system serving the San Joaquin Valley.
5. Establishment of an Air Quality Enterprise/Empowerment Zone for
Fresno County that recognizes the
Valley's unique air quality and economic situation and calls for additional state and federal resources to
meet the challenges we face
6. Legislation to continue the San
Joaquin Valley Partnership
The 2008 Sacramento One Voice provided a third opportunity (See articles on
Washington One Voice and Valley Voices)
for our local delegation and our State
Assembly and Senate members as well
as key staff from State agencies and the
Governor’s office to meet and discuss
the regional priorities that will require
State support to come to fruition and
that will ultimately lead to a more prosperous region.
Highway 99
Beautification
...Continued from Page 1
COG released the Highway 99 Beautification Master Plan. The goal of the plan
was to: “Create, within ten years, an
image for the Highway 99 corridor
through Fresno County that communicates to the traveling public the agricultural significance, economic strength,
scenic beauty, and community spirit of
our region.” As the 8th anniversary of
the plan approaches, the changes that
have been made along the corridor are
noticeable.
Decorative Dala Horse designs representing the City of Kingsburg's Swedish community are etched into the median barrier
on Highway 99 in southern Fresno County.
Leading in this charge for change are the
Cities of Fowler, Kingsburg, and Selma
who have each adopted into their zoning
ordinance a “Highway Beautification
Overlay District.” The District Plan,
developed by the Association, provides a
set of unified standards for various property types within 1000 feet of the Highway. These standards were adopted July
2008 by the County of Fresno.
With unified standards in place along the
corridor, the Fresno County region will
ultimately position itself to accomplish
the goals of the Master Plan.
Select issues unite Valley Voices
by Jennifer Dansby
Following Fresno COG's Sacramento
One Voice trip, a new 28-member delegation representing the entire San Joaquin
Valley, descended on the state capitol
in Sacramento to speak with one Valley
Voice about legislative priorities important to the region. This trip was an inaugural effort of the San Joaquin Valley Regional Policy Council, which represents
the Regional Transportation Planning
Agencies within the Valley.
The delegation included executive directors and elected officials from each of the
eight Valley counties who met with state
representatives, key staff from state agencies, and the Governor’s office to discuss
select issues that will ultimately contribute significantly to an improved quality of
life throughout the Valley. Fresno COG
was pleased to have Fresno County Supervisor Judy Case and City of Fowler
Councilmember Rico Aguayo participating on the trip.
Issues that the delegation focused on during discussions in Sacramento included
the need to maximize the Valley’s regional share of the Proposition 1B Transportation Funding bond (Highway Safety,
Traffic Reduction, Air Quality, and Port
Security Bond Act of 2006) to improve
goods movement and its related air quality impacts on corridors such as State
Route 99.
The delegation supported legislation that
includes the Valley region as a recipient
of any new port container fees collected
at the California ports to mitigate the
emissions associated with freight movement to and from the ports through the
Valley. They also spoke to the need for
protecting Proposition 42 (Transportation Congestion Improvement Act
of 2002) funding that is necessary to
meet local transportation needs including maintenance, road repair, and transit
services from being diverted by the state
legislature for other purposes.
We consider this first effort a success and
plan to return to Sacramento to continue
communications with state decisionmakers to help prioritize and shepherd
much needed priorities.
COG Staff Changes
COG Transportation Model, developing
alternative transportation scenarios and
providing data support for the Fresno
Regional Data Center and U.S. Census
Bureau Affiliate. Laural's possesses proficient mapping/GIS and demographic
analysis skills as well as graphic design
and desktop publishing abilities. Laural
holds a Bachelor’s of Science in Information Technology and a certificate in Marketing Communications from Fresno
State.
...Continued from page 2
Lauren Dawson is a Planner III handling Valley-wide air quality coordination and planning, contract management for valley-wide air quality consultants, the CMAQ program, transportation conformity, project level conformity
assessments and transportation control
measure substitutions. A Licensed Clinical Laboratory Scientist Lauren was formerly an Air Quality Specialist at the
San Joaquin Valley Air Pollution Control
District.
COG Outlook
5
Fresno County youth challenge
peers to vote in November
High-Speed
Rail Update
by The Rios Company
by Clark Thompson
With the help of The Rios Company,
the Fresno County Elections Department kicked off a campaign to encourage participation in the electoral process
through a grassroots Voter Education
and Outreach Project targeting AfricanAmerican and Hispanic populations.
This effort will focus on
the underserved areas
of Pinedale, Southwest
and Southeast Fresno
with a primary emphasis on youth ages 17 to
24, for the upcoming
November 2008 elections.
Nationwide, approximately 65 million
eligible voters are not registered to vote.
This includes 30% of eligible AfricanAmericans and 40% of eligible Hispanic
voters. When broken down into age categories, 50% of eligible voters between
the ages of 18-24 are not registered to
vote. In Fresno County, out of the 44,137
registered voters in the 18-24 age group,
only 13,834 voted in the June election.
“The Election Department has a duty
to reach out to those communities that
have been historically underrepresented
in the electoral process,” said Victor E.
Salazar, County Clerk/Registrar of Voters. “The target areas of this project do
just that.”
A key component of the project is a peerto-peer model, utilizing youth groups
representing the interest and issues
relevant to the young voter. This effort
will be implemented by existing youth
organizations from the target communities with project management by The
6
COG Outlook
Rios Company. The kNOw, representing
Southwest Fresno and the Boys & Girls
Club Pinedale Unit will serve as the core
team driving the effort, with participation
from Fresno Barrios Unidos and Californians for Justice, representing Southeast
Fresno.
The groups will be provided training in the
proper voter education
and engagement techniques, as well as, supported in their planned
community activities
to mobilize their peers.
These activities will include voter registration drives, online blogging and hosting/organizing youth forums to discuss
the importance of civic engagement and
how their vote impacts their circumstances. Incentives will be provided to
the groups to encourage their commitment to the project.
The Voter Education and Outreach Project will also enlist the support of community entities and stakeholders to increase
the visibility of the campaign. These
linkages will include schools, community-based and faith-based organizations,
community leaders, policy makers and
civic organizations, to name a few.
International Brotherhood of Electrical
Workers (IBEW) has pledged the first
contribution to the core youth groups
in the project to help defray any costs.
Fresno COG will be participating by
sponsoring one of the involved youth to
accompany the Sacramento One Voice
delegation on its trip to the Capitol in
March 2009.
The California High-Speed Rail Authority accepted Pacheco Pass as the
primary route for a high-speed train
through the coastal mountains linking
the San Francisco Bay Area with the
San Joaquin Valley. The environmental
document for this project was approved
by the Authority in July.
The Measure C Rail Consolidation Subprogram will fund an initial local share
of a contract to study high-speed rail/
rail consolidation. The future alignment
of high-speed rail through the City of
Fresno is along the Union Pacific (UP)
corridor in order to provide for a downtown Fresno station location. The future consolidation of the Burlington
Northern Santa Fe (BNSF) and UP
railroads is also likely to occur along the
UP corridor. It is therefore appropriate that these two potential projects be
evaluated concurrently. In addition, information developed by this study will
assist the City of Fresno’s review of current and future development proposals
adjacent to the corridor.
Assembly Bill 3034, recently approved
by the legislature and signed by the Governor, revises provisions in the Bond Act
that will be submitted to voters in November. The Bond Act will provide for
the issuance of $9.95 billion of General
Obligation bonds, $9 billion of which
will be made available for the planning
and construction of a high-speed train
system, and $950 million of which will
be available for capital projects on other
passenger rail lines to provide connectivity to the high-speed train system and
for capacity enhancements and safety
improvements to those lines.
Measure C Update - One down, 19 to go
Fresno COG staff has been working diligently to roll out Measure C's new programs during the first
year of the extension. Here's an update on the latest programs to hit the streets... by Brenda Lauchner
Public Transportation Infrastructure Study (PTIS) Phase II
Senior Taxi Scrip Program
A team from Kimley-Horn and Associates, Inc. was chosen to complete Phase
II of the PTIS, a study that will look to
the future to identify how Fresno County residents can take advantage of new
technologies and advances in public
transit and land use planning. They
developed a Work Plan for the PTIS
that was reviewed by Fresno COG staff,
and will be presented to the Fresno
County Transportation Authority
Board for approval at their October
2008 Board Meeting.
Regional Transportation
Mitigation Fee (RTMF)
One of the requirements of Measure C
as approved by the voters was the establishment of an RTMF. It is a fee charged
to developers for mitigating the cumulative regional traffic impacts of all construction projects except public buildings. Housing aimed at lower-income
buyers will get a 50% fee discount.
The RTMF is intended to provide additional local funding used in combination with Measure C and state revenues
to deliver the Regional Transportation
component of Measure C. Depending
on the RTMF option approved by Fresno COG and the Fresno County Transportation Authority Policy Boards, the
fee will provide funding for six Measure
C Tier 1 projects and seven projects
identified in the Freeway Interchange
Deficiency Study. It will cover the
20-year period of Measure C and must
be adopted by each city and the County
by January 1, 2009.
The Measure C plan states the fee "will
provide an anticipated 20% of Urban
Seniors 70 years of age and older now save
75% on Taxi Rides by purchasing Taxi
for your taxi ride using your Taxi Scrip!
Rules for participation:
•
You must live in Fresno County
•
You must be at least 70 years of age
•
You must show proof of eligibility with
either a California Driver’s License,
Card, or a Medicare Card.
•
and Rural Measure C funds needed to
deliver Tier 1 Projects" and that the total
anticipated funds would be "approximately $102 million." However, due to a
rise in project costs, the proposal adopted
by Fresno COG's Policy Board calls for a
fee that would raise approximately $283
million over its 20-year lifetime. This figure falls far short of the 20% requirement
projected for Measure C projects, but
more than the $102 million identified in
the plan. The Fresno County Transportation Authority will have the final say on
the fee amount when they vote on the
issue at their September Board Meeting.
Taxi Scrip
The new Measure C Senior Taxi Scrip
Program kicked-off July 1, 2008. During
the first month and a half of sales, 316
people signing up for User Identification
Cards and bought $23,000 worth of Taxi
Scrip. Participants may purchase up to
$100 of Taxi Scrip per month.
Detailed information on the Measure C
Taxi Scrip program is posted to the
homepage of Fresno COG's website at
application and submit it with their
www.fresnocog.org or available via
phone at 559-233-4148.
Commuter & Farmworker Vanpool Programs
Measure C provides funds for two vanpools programs that provide subsidies
and reimbursements for commuters. It
is designed to help commuters get to
their destinations safely, improve air
quality and provide a cost-effective
alternative to driving alone. Its creators
hoped to spark the development of new
vanpools and offer financial assistance
to existing vanpools to ensure they stay
on the road.
To date, 18 new commuter vanpools
are receiving Measure C funds to get
them on the road and keep them going
for one year. There are 15 existing commuter vanpools that were awarded support funding for eligible reimbursements and subsidies, while 346 Farmworkers are receiving vanpool vouchers
giving them up to $40 per month
towards a cost effective, safe commute.
COG Outlook
7
COUNCIL OF
FRESNO COUNTY
GOVERNMENTS
Council of Fresno County Governments
2035 Tulare Street, Suite 201
Fresno, California 93721
PRESORTED
STANDARD
US POSTAGE PAID
FRESNO, CA
PERMIT #1369
Board of Directors:
City of Clovis
Mayor Bob Whalen
City of Coalinga
Mayor Patricia Hill
City of Firebaugh
Mayor Craig Knight
City of Fowler
Councilmember Rico Aguayo
City of Fresno
Mayor Alan Autry
City of Huron
Mayor Ramon Dominguez
City of Kerman
Mayor Trinidad M. Rodriguez,
Chairman
City of Kingsburg
Mayor Leland Bergstrom
City of Mendota
Mayor Robert Silva
City of Orange Cove
Mayor Victor Lopez
City of Parlier
Mayor Armando Lopez
City of Reedley
Councilmember Scott Brockett
MEETING CALENDAR
September 2008
City of Sanger
Mayor Mike Montelongo
Friday, September 5 - 9:00 a.m.
Farmland Conservation Model Program
Steering Committee
City of San Joaquin
Mayor Amarpreet Dhaliwal
Friday, September 5 - 10:30 a.m.
Land Buffer Task Force
City of Selma
Mayor Dennis Lujan
Vice-Chairman
Wednesday, September 10 - 1:30 p.m.
Freeway Deficiency Study
County of Fresno
Supervisor Henry Perea
Thursday, September 11 - 1:30 p.m.
One Voice Kick-Off
Executive Staff:
Friday, September 12 - 10:00 a.m.
Joint Transportation Technical Committee and
Policy Advisiory Committee
Executive Director
Tony Boren
Deputy Director
Barbara Steck
Thursday, September 18 - 5:30 p.m.
Fresno COG Policy Board/FCRTA Board
COG OUTLOOK
Friday, September 19 - 2:00 p.m.
Association for the Beautification of
Highway 99
Council of Fresno
County Governments
Wednesday, September 24 - 9:30 a.m.
Blueprint Roundtable
Editor: Brenda Lauchner
Planner III
October 2008
A quarterly publication of the
2035 Tulare Street, Suite 201
Fresno, California 93721
Telephone: 559.233.4148
FAX: 559.233.9645
Internet Homepage Address:
www.fresnocog.org
COG Outlook
Wednesday, October 8 - 8:30 a.m.
Transportation Technical Committee
Thursday, October 9 - 9:00 a.m.
Model Farmland Conservation Program
Advisory Committee
All Fresno COG committee meetings are
open to the public. Citizens are encouraged
to attend.
October 2008 continued...
Thursday, October 9 - 10:30 a.m.
Land Buffer Task Force
Friday, October 17, 10:00 a.m.
Policy Advisory Committee
Friday, October 17 - 1:30 p.m.
Fresno COG Rail Committee
Wednesday, October 22 - 9:30 a.m.
Blueprint Roundtable
Thursday, October 30 - 5:30 p.m.
Fresno COG Policy Board/FCRTA Board
November 2008
Wednesday, November 5 - 8:30 a.m.
Transportation Technical Committee
Friday, November 14, 10:00 a.m.
Policy Advisory Committee
Friday, November 14 - 2:00 p.m.
Association for the Beautification of
Highway 99
Tuesday, November 18 - 1:30 p.m.
Social Services Technical Advisory Committee
Thursday, November 20 - 5:30 p.m.
Fresno COG Policy Board/FCRTA Board
Wednesday, November 26 - 9:30 a.m.
Blueprint Roundtable
For information or agendas please call (559) 233-4148 or visit our website at www.fresnocog.org.