Brand Identity

Researching the Competition
Gannon Ridge Taxidermy, Minnesota
Colors: red, black, white, navy blue
Images: animal mounts only, no people
Design: images and illustrations, borders on images
Target Market: Men ages 40-65
Kleinschmidt Whitetail Taxidermy, Wisconsin
Colors: green, brown, black
Images: men, animal mounts
Design: frames
Target Market: Men ages 40-65
Larry’s Taxidermy, Minnesota
Colors: brown, cream, black, brown
Images: men, women, kids, animal mounts
Design: barn wood background, textures, illustrations
Target Market: Families that hunt ages 30-55
Morse Taxidermy, Louisiana
Colors: brown, black
Images: men, animal mounts
Design: wood, fence, metal frames
Target Market: Men ages 30-55
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Pete’s Taxidermy, South Dakota
Colors: white, black, orange/gold
Images: animal mounts, product
Design: gradients, textures, images
Target Market: Men ages 30-40
Riverland Taxidermy Studio, Wisconsin
Colors: brown, cream, burgundy
Images: men, boys, few women, animal mounts
Design: images with white frames, no logo, passport theme
in background
Target Market: Men ages 30-55
S.R. Jennings Taxidermy, California
Colors: white, black, red
Images: animal mounts only, no people
Design: images on images, boxes
Target Market: Men ages 30-55
Willow Taxidermy, Minnesota
Colors: black, white, purple
Images: men, animal mounts
Design: logo, images, primary colors
Target Market: Men ages 30-55
Branding
Brand
Peterson’s Big Game Taxidermy is a place for hunters to “preserve the hunt forever.” Travis
Peterson is an artist who captures the memory of the hunt in a taxidermy mount. All animals are
mounted on gorgeous stained wood platforms in life-like form.
Tagline: Do Something Wild
Target Market
Generation X
Sex: Male
Ages: 30-45
Characteristics: Fiercely independent. Technology savvy, skeptical of advertising and marketing,
believe in personal style rather than designer products, many are entrepreneurs, and they easily
transition from job to job. Detest incompetence. Don’t insult one’s intelligence―just tell it like it is,
don’t play games. Don’t explain―just tell them the bottom line.
Lifestyle Demographics
1. Total U.S. Population of Target Market....................................................................65,658,915
2. Racial Make Up of Target Market
White..........................................................................................................................45,166,745
Hispanic/Latino.........................................................................................................8,254,211
Black/African American...........................................................................................8,145,381
American Indian/Alaska Native................................................................................577,286
Asian.............................................................................................................................2,704,975
Native Hawaiian/Pacific Islander................................................................................94,920
Other.............................................................................................................................3,644,495
3. Median Annual Income of Target Market.....................................................................$56,785
4. Percentage of Target Market that are Home Owners....................................................... 69%
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Brainstorming
Benefits
˚ Preserves memories
˚ Displays beauty of animal
˚ Quality work
Potential Target Market
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Men ages 30-45
Married
Like to hunt
Own a home
Upper level income
Negatives
˚ Expensive
˚ Large, takes up a lot of space
˚ Many wives will not approve
Feelings and Emotions
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Happiness & Satisfaction - hunters
Anger - Animal Rights Activists
Sadness - animals have to die
Frustration - against personal beliefs
Sight
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Masculine
Professional
Tasteful
Outdoors
Possible Creative Directions
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Rams
Bear print
Horns
Texture
Logo Design
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Brand Identity
Primary Logo
Brandmark
Tagline
DO SOMETHING
WILD
Black & White Logo
Brand Colors
c0 m1 y7 k0
r255 g53 b34
c24 m82 y100 k15
c48 m73 y85 k50
Reversed Logo
#fffaec
r170 g72 b37
r87 g53 b34
#aa4825
#573522
black
Staging
PETERSON’S
BIG GAME TAXIDERMY
“A”
All elements must stay a minimum of the “A”
height away from the logo.
Typeface
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5
Book Antiqua
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSs
TtUuVvWwXxYyZz
Available Weights: Bold
Clarendon BT
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOo
PpQqRrSsTtUuVvWwXxYyZz
Available Weights: Light Heavy Black
Brand Identity
Photography, Design Elements, and Color Scheme
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Brochure Concepts
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Brochure Final
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Business Card
Front
Back
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Website
PETERSON’S
BIG GAME TAXIDERMY
Home
About Me
Showroom
Services
Preserve the hunt forever
A self-taught artist, Travis Peterson has been a fulltime
wildlife artist for seventeen years specializing in big
game animals from all over North America.
Take the first step in preserving your big game
memories forever, call us today or come see our quality
workmanship at Peterson’s Big Game Taximdermy
showroom!
DO SOMETHING
WILD
Owner: Travis Peterson
809 Stoddard Street, Houston MN 55943
(507) 896-3129 ~ [email protected]
Home
About Me
Showroom
Services
10 10
DO SOMETHING
WILD