2016 Media Summary - GLBT Community Center of Colorado

Transcription

MEDIA SUMMARY
FESTIVAL ATTENDANCE: 380,000
PARADE ATTENDANCE: 120,000
GLBTCOLORADO.ORG/PRIDEFEST
THANK YOU
from May 1, 2016 - June 30, 2016
@COCenter
Transgender Progra...
@RainbowAlleyDen
Rainbow Alley - Of...
Sage of the Rockies
GLBT Community Cen...
Denver Pridefest
across all Twitter and Facebook accounts
Incoming Messages
33,644
Sent Messages
33,719 INTERACTIONS
1,701
New Twitter Followers
BY 24,922 UNIQUE USERS
163
New Facebook Fans
2,745,149 POTENTIAL REACH
3,927
across all Twitter accounts
FOLLOWER DEMOGRAPHICS
60%
40%
MALE FOLLOWERS
FEMALE FOLLOWERS
TWITTER STATS
163
New Twitter Followers in this time period
583
Link Clicks
18-20
96
Mentions
75
Retweets
21-24
25-34
35-44
45-54
55-64
65+
@MENTIONS 96
DAILY INTERACTIONS
RETWEETS 75
30
OUTBOUND TWEET CONTENT
166
Plain Text
484
Links to Pages
20
10
5
0
May 9
May 23
Jun 6
Jun 20
Photo Links
across all Facebook pages
My Facebook Pages
21.11k Total Likes, and 803 people talking about this
New Fans 3.9k
FAN GROWTH
750
Unliked your Page 298
500
250
0
0
10
20
May 9
May 16
May 23
May 30
Jun 6
Jun 13
Jun 20
Impressions 1.5m
PAGE IMPRESSIONS
200k
Jun 27
by 532,112 users
150k
100k
50k
0
May 9
May 16
May 23
May 30
Jun 6
Jun 13
IMPRESSIONS
Jun 20
BY DAY OF WEEK
Page Post 401.0k
Jun 27
AVG
TOTAL
Checkin 57.7k
Sun
38.1k
342.8k
Paid 8.8k
Fan 27.2k
Mon
26.0k
233.9k
Organic 1.0m
Other 8.1k
Tue
20.9k
188.4k
Viral 499.4k
Wed
18.7k
168.2k
Thu
20.6k
185.6k
Fri
22.5k
180.1k
Sat
28.3k
226.7k
Mention 5.4k
Question 0
User Post 0
Coupon 0
Event 0
IMPRESSION DEMOGRAPHICS
Here's a quick breakdown of people engaging with your Facebook Page
AGE & GENDER
TOP COUNTRIES
TOP CITIES
13-17
1.8k / 4.3k
United States
506.5k
Denver, CO
107.6k
18-24
34.8k / 60.9k
Mexico
3.6k
Aurora, CO
26.1k
25-34
71.2k / 120.4k
United Kingdom
2.8k
Colorado Springs, CO
14.4k
35-44
41.9k / 69.7k
Canada
2.7k
Lakewood, CO
14.2k
45-54
25.2k / 37.9k
Germany
1.2k
Fort Collins, CO
11.7k
55+
17.4k / 32.2k
37%
Male
63%
Female
FacebookPagesReport
May01,2016-Jun22,2016
TheFacebookReportgivesyouinsightonallsocialactivityacrossyourFacebookaccountsusingablendofFacebook
Insightsandproprietarymetricsofourown.
FacebookActivityOverview
1,450,704
26,566
3,242
IMPR ESSION S
POSTEN G AG EMEN TS
LIN KCLICKS
AudienceGrowth
LIKESB R EAKD OW N ,B Y D AY
OR G AN ICLIKES
PAID LIKES
U N LIKES
50 0
400
300
20 0
100
0
-1 0 0
1
MAY
3
5
7
9
11
AUDIE N CE G ROW T H M E T RICS
TotalFans
PaidLikes
13
15
17
19
21
23
25
27
29
31
T OTALS
20,924
38
2
JUN
4
6
8
10
12
14
16
18
20
22
Thenumberofnetlikes
increasedby
433.9%
sincepreviousdaterange
OrganicLikes
Unlikes
NetLikes
3,757
271
3,524
FacebookPagesReport|2of7
PublishingBehavior
POSTS,B Y D AY
POSTSSEN T
50
40
30
20
10
0
1
MAY
3
5
7
PUB LISH IN G M E T RICS
9
11
13
15
17
19
21
23
25
27
29
31
T OTALS
Photos
561
Videos
8
Posts
TotalPosts
297
2
JUN
4
6
8
10
12
14
16
18
20
22
Thenumberofpostsyousent
increasedby
77.8%
866
PageImpressions
PAG EIMPR ESSION S,B Y D AY
PAID
OR G AN IC
VIR AL
1 20 K
100K
80 K
60K
40K
20 K
0
1
MAY
3
5
7
9
11
13
15
17
19
21
23
25
27
29
31
IM PRE SSION SM E T RICS
T OTALS
OrganicImpressions
936,617
ViralImpressions
505,314
PaidImpressions
8,773
TotalImpressions
2
JUN
4
6
8
10
12
14
16
18
20
22
TotalImpressionsincreasedby
94.2%
1,450,704
VideoPerformance
VIEW METR ICS
VIEW IN G B R EAKD OW N
5.0k
OR G AN ICF U LL
26.7k
T O T AL V I E W S
21.6k
100%
OR G AN ICVIEW S
0%
PAID VIEW S
OR G AN ICPAR TIAL
5%
CLICKPLAY S
95%
AU TOPLAY S
AudienceEngagement
AU D IEN CEEN G AG EMEN T,B Y D AY
R EACTION S
COMMEN TS
SH AR ES
5K
4K
3K
2K
1K
0
1
MAY
3
5
7
9
ACT ION M E T RICS
11
13
15
17
19
21
23
25
27
29
31
T OTALS
Reactions
21,253
Comments
2,357
Shares
2,956
TotalEngagements
2
JUN
4
6
8
10
12
14
16
18
20
22
TotalEngagementsincreasedby
359.9%
26,566
Demographics
PAGE FANS
PE O PLE RE AC HE D
B Y AG E
13-17
PE O PLE E NGAGE D
B Y G EN D ER
64.4%
1.6%
18-24
18.6%
F EMALE
36%
25-34
35-44
35.6%
23.3%
45-54
13%
55-64
MALE
5.1%
65+
2.4%
Womenbetweentheagesof25-34appeartobetheleadingforceamongyourfans.
T OPCOUN T RIE S
UnitedStates
Brazil
T OPCIT IE S
19,955
125
Denver,CO
Aurora,CO
5,830
1,358
UnitedKingdom
69
Lakewood,CO
771
Canada
66
ColoradoSprings,CO
760
Mexico
56
FortCollins,CO
447
India
54
Thornton,CO
392
Australia
39
Boulder,CO
373
Germany
29
Westminster,CO
370
Spain
23
Arvada,CO
356
Italy
23
Englewood,CO
350
Philippines
22
Greeley,CO
216
Indonesia
20
Pueblo,CO
210
FacebookStatsbyPage
FacebookPage
DenverPridefest
GLBTCommunityC…
RainbowAlley-Offi…
SageoftheRockies
TransgenderProgra…
Total
Fans
Fan
Increase
Posts
Sent
Impressions
Impressions
perPost
Engagements
Engagements
perPost
Link
Clicks
9,512
41.13%
271
875,697
3,231
20,977
77.4
1,878
8,354
7.56%
290
463,003
1,597
4,337
15.0
747
1,790
3.71%
125
71,233
570
568
4.5
45
45
12.50%
67
5,276
79
141
2.1
10
1,223
4.00%
113
35,495
314
543
4.8
562

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

2016







WEB TRAFFIC
2015
EMAIL MARKETING
TV ADVERTISING
General distribution
through Denver Metro

Colfax Avenue Parade
Route

Cherry Creek

Lower Downtown

Capitol Hill

South Broadway to
Evans

South Pearl Street

Old South Gaylord

Lowry

Stapleton

Highlands (32nd & Lowell
to 44th & Tennyson)

CU Boulder Campus

Auraria Campus

University of Denver

Regis University

Denver Tech Center
(Belleview to Dry Creek)

Additional distribution
points in Lakewood,
Arvada and Golden
RACK CARD

Quantity: 5,000

Distribution to visitors and groups at The Center

Distribution to guests at special events in May and
June by The Center volunteer Street Team
PRINT ADVERTISING

Out Front Colorado

Westword
PRINT COLLATERAL
POSTER
NEWSPAPER INSERT

Westword

Out Front Colorado

Festival Distribution
MAY 30, 2016—JUNE 24, 2016
TOTAL MENTIONS: 155
POTENTIAL REACH: 54.8 M
ESTIMATED AVE: $56.3K
MEDIA EXPOSURE
MAY 30, 2016—JUNE 24, 2016
MEDIA COVERAGE
DENVER PRIDEFEST
BY THE NUMBERS
TOP SOURCES
MAY 30, 2016—JUNE 24, 2016
TRENDING THEMES
JUNE 12, 2016—JUNE 24, 2016






MEDIA COVERAGE: WEEKS PRIOR TO JUNE 6
MEDIA COVERAGE: WEEK OFJUNE 6
MEDIA COVERAGE: WEEK OFJUNE 13
MEDIA COVERAGE: DAYS OF THE EVENT
MEDIA COVERAGE: AFTER PRIDE FEST

2016 Media Summary - GLBT Community Center of Colorado

Transcription

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