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Shore to Shore
• What is Shore to Shore Power Buy?
A northern Michigan cooperative of regional newspapers and
free shopping guides providing businesses with exceptional
reach from Lake Michigan to Lake Huron and all the way to
Lake Superior.
• Why consider Shore to Shore Power Buy?
If you are looking to market your business in areas outside your
immediate market area, a ‘power buy’ lets you do so through
your local newspaper representative.
One sales rep, one buy, one invoice and up to 160,000+ readers
depending on the markets you select.
• What markets are available?
Charlevoix & Emmet counties –
Petoskey News-Review & Saturday Edition
Otsego & portions of Montmorency & Crawford counties –
Gaylord Herald Times & Marketplace South
Cheboygan & portions of Emmet & Presque Isle counties–
Cheboygan Daily Tribune & Shoppers’ Fair
Alpena & portions of Presque Isle, Montmorency & Alcona
counties –
Alpena News & Shoppers’ Express
Chippewa and portions of Luce & Mackinac counties –
The Evening News & Tri-County Buyers’ Guide
• Who do I contact to get started?
Work through your local representative for any of the news
papers listed. See reverse side for rates, readership and contact
Alpena News | Cheboygan Daily Tribune | The Evening News | Gaylord Herald Times | Petoskey News-Review
Shore to Shore
Alpena News
& Shoppers’ Express
Reach these cities: Hawks, Millersburg, Onaway,
Posen, Rogers City, Alpena, Herron, Hubbard Lake, Lachine,
Ossineke, Atlanta, Hillman, Barton City, Black River, Curran,
Greenbush, Harrisvill, Lincoln, Mikado, Spruce.
Alpena News – 10,700/26,750 (M-Sat.)
Shoppers’ Express – 22,000/33,000 (Sat.)
Cheboygan Tribune
& Shoppers’ Fair
Evening News
& Tri-County Buyers’ Guide
Reach these cities: Mackinaw City, Afton, Burt
Lake, Cheboygan, Indian River, Mullett Lake, Topinabee,
Tower, Wolverine, Millersburg, Onaway, Huron Beach,
Ocqueoc, Carp Lake, Levering, Pellston, Bois Blanc, Point
Aux Pins, St. Ignace.
Reach these cities: Sault Ste. Marie, Kinross,
Kincheloe, Rudyard, Pickford, Detour, Drummond
Island, Cedarville, St. Igance, Moran, Newbury,
Naubinway, Engadine.
Cheboygan Daily Tribune – 5,000/12,500 (M-Fri.)
Shoppers’ Fair – 14,600/21,900 (Sun.)
Evening News – 6,816/17,040 (Sun.-Fri.)
Tri-County Buyers’ Guide – 18,374/27,561 (Sun.)
Method of delivery: Carrier/vendor/mail
Deadline: 2 business days prior, Shopper Wed. 5pm
Method of delivery: Carrier/vendor/mail
Deadline: 2 business days prior, Shopper Wed. 5pm
989-354-3111 FAX: 989-354-2096
PO Box 367, 130 Park Place, Alpena, MI 49707-0367
[email protected] •
231-627-7144 FAX: 231-627-5331
308 N. Main, Cheboygan, MI 49721-0290
[email protected] •
906-632-2235 FAX: 906-632-1222
109 Arlington, Sault Ste. Marie, MI 49783-9987
[email protected] •
Gaylord Herald Times
& Marketplace
Petoskey News-Review
& Saturday Edition
Method of delivery: Carrier/vendor/mail
Deadline: 3 business days prior, Shopper Wed. 12 noon
Reach these cities: Gaylord, Vanderbilt, Johannesburg, Lewiston, Waters, Elmira, Frederic, Vienna.
Gaylord Herald Times – 5,200/13,000 (Wed. & Sat.)
Marketplace South – 12,100/18,150 (Sat.)
Method of delivery: Vendor/mail
Deadline: Fri. 2pm for Wed., Wed noon for Sat.
989-732-1111 FAX: 989-732-3490
2058 S. Otsego Ave., Gaylord, MI 49734-0598
[email protected] •
Reach these cities: Alanson, Brutus, Carp Lake,
Shore to shore coverage
with one power buy!
Lake Superior
Sault Ste. Marie
Conway, Cross Village, Goodhart, Harbor Springs, Levering,
Mackinaw City, Oden, Pellston, Petoskey, Bay Harbor, Bay
Shore, Boyne City, Boyne Falls, Charlevoix, East Jordan, Walloon Lake, Burt Lake, Indian River, Ellsworth.
Petoskey News-Review – 10,100/25,250 (M-Fri.)
Saturday Edition – 34,500/51,750 (Sat.)
Method of delivery: Carrier/vendor/mail
Deadline: 2 business days prior, Wed. 11am for Saturday
Lake Michigan
231-347-2544 FAX: 231-347-6833
319 State St., Petoskey, MI 49770
[email protected] •
Lake Huron
Select your POWER BUY! Choose the newspapers covering the areas you want to reach:
Two newspaper power buy:
Three newspaper power buy:
Four newspaper power buy:
Five newspaper power buy:
$18/column inch
$25/column inch
$32/column inch
$39/column inch
Increase the impact of your message with color!
Add spot color for $80 per ad per paper
Add process color for $150 per ad per paper

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