Advertising Rates - NC State Alumni Association

ADVERTISING RATE CARD
2016–2017
NC STATE
NC STATE ALUMNI ASSOCIAT
| SUMM ER 2015
nc state | autumn
2015
ION | Campus Box 7503
NC State University Raleigh,
NC 27695-7503
-7503
NC 27695
rsity Raleigh,
Unive
7503 NC State
N | Campus Box
NI ASSOCIATIO
Four Reasons to Advertise
in NC State
NC STATE ALUM
Summer 2015
ALU
• Average circulation of
30,000 NC State alumni—
published quarterly
E
MN I MAGA ZIN
ALUM NI MAG AZINE
Autumn 2015
• Large readership—more than 60,000
readers per issue—240,000 per year
• Dedicated readers—44% of readers
use this publication as main source
of NC State information
Think and Do
successful companies
— and make them better.
program — delivered
Our MBA
full time, in the evening
and online — gives you
corporate partners so
inside access to
you’ll analyze real problem
s and create innovative
our industry-tested faculty.
solutions with
Whether working in the
classroom or in the marketp
you will make an impact.
lace,
Paper
Putting Pen to
Goes Digital
om
ro
The Class
u
I.NCSU.EDU
NC State. Think and
do.
Learn more at mba.n
csu.edu
www.alum ni.ncsu.ed
WWW. ALUMN
• Our new digital edition of NC State
magazine includes all advertising
that appears in the print edition,
with live email and URL links.
eir
Tapping Into Th
n
Inner Musicia
At NC State, you’ll study
NC STATE | WINTER 2015
NC STATE ALUMNI ASSOCIATION | Campus Box 7503 NC State University Raleigh, NC 27695-7503
AUT15_COVER_80PG
.indd 1
ALUMNI MAGAZINE
Our NEW Living Room
Winter 2015
10/26/15 9:41 AM
Think and Do
At NC State, you’ll study successful companies — and make them better. Our MBA
program — delivered full time, in the evening and online — gives you inside access to
our industry-tested faculty. Whether working in the classroom or in the marketplace,
you will make an impact.
NC State. Think and do.
Learn more at mba.ncsu.edu
WWW.ALUMNI.NCSU.EDU
corporate partners so you’ll analyze real problems and create innovative solutions with
The Wolfpack’s
Newest Explorer
www.alumni.ncsu.edu
NC STATE READER PROFILE
AGE
• 27% over age 57
• 24% ages 47–56
• 28% ages 37–46
• 21% age 36 or younger
GENDER
• 36% female
• 64% male
EDUCATION
• 54% completed a bachelor’s degree
• 33% completed a master’s or
professional degree
• 10% completed a doctoral degree
RESIDENCE
• 64% live in NC
• 36% live outside NC
HOME OWNERSHIP
• 90% own a home
• 30% own a second home or
investment property
TRAVEL
• 97% take flights for business or pleasure
• 61% have traveled outside the US in last 5 years
• 86% travel within the US
INVOLVEMENT
•51% spend 30 minutes to 1 hour
reading magazine
•25% spend 1–2 hours reading magazine
ANNUAL INCOME
• 24% $75,000–$99,999
• 39% $100,000+
CONSUMER HABITS
• 45% attend a professional sporting event
• 85% attend cultural events
• 46% attend an NC State athletic event
051415
AD SPECIFICATIONS AND PRODUCTION REQUIREMENTS
• Ads should be provided as “PDF/X-1a” PDF format files.
• High-resolution (300dpi at final size) images and fonts
must be embedded.
• Files provided should be either: CMYK for color
or grayscale for black and white. No RGB or pms colors.
• Digital files should be made to the exact size and
specifications. We are not responsible for files that do not
adhere to these specs. Ads that do not conform to these
specs may be charged a design fee for corrections.
• Please provide high-quality color proofs if color
reproduction is important. NC State is not responsible
for the quality of ad reproduction if color proof is
substandard, or no proof is provided.
SUBMIT - email ads to: [email protected].
QUESTIONS and DEADLINE DATES Contact Tim O'Connell at 919-515-0519
AD SIZES Publication/Trim size: 8.75˝ x 10.25˝
Grey = bleed area
Black rule = page trim
Red area = Ad dimension
White rule = .50˝ margin - live area
reserved for postal info
PREMIUM
Full page ad
with bleed:
8.75˝ x 10.25˝
Full page ad with
NO bleed:
7.75˝ x 9.25˝
Back Cover
ad with bleed:
8.75˝ x 7.75˝
plus add .25˝ bleed to top,
bottom, and outside trim
plus add .25˝ bleed to
bottom and left trim
Keep all live content
inside .50˝ margin from trim
Keep all live content
inside .50˝ margin from trim
Half Horizontal
7.375˝ x 4.125˝
Half Vertical
4.75˝ x 6.375˝
One-Third Vertical
2.375˝ x 8.75˝
Two-Thirds Vertical
4.75˝ x 8.75˝
One-Third Horizontal
4.75˝ x 4.125˝
ADVERTISING WORKS!
On the Blog
Rewarding you for
being a NC State alum.
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Be swept
1978
Left to right: Banks C. Talley Jr.
talks with Chancellor Randy
Woodson; Michael Hesterberg ’05
at work designing golf shoes;
Justin Miller ’03 found success
in the wedding industry.
1979
1980
1981
still.
>> Banks C. Talley Jr. retired in 1983
as vice chancellor for student
affairs, but he continued to maintain an office in the student center
building named for him, working
closely with arts programs. Check
out our blog to read more about
the man behind the name on NC
State’s student union and the
mark he made on the university.
keywords: Banks Talley
see article p. 30
WORTH A LOOK
>> When professional golfer Jason
Day went on a roll this year, eventually rising to the top spot in the
world rankings, he had a bit of
help from Michael Hesterberg ’05.
Hesterberg is a senior footwear
designer for TaylorMade-adidas
Golf in Carlsbad, Calif., where he
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popular 12 Bones Smokehouse
restaurants in Asheville, N.C.
Others may have heard of it after
President Obama dropped in
for some barbecue during two
separate visits to the area. This
summer, owner Bryan King ’98
published 12 Bones Smokehouse:
A Mountain BBQ Cookbook to
spread the word even more.
We talked with King about the
cookbook and the ups and
downs of running a restaurant.
keywords: Bryan King
SHARE
>> Student organizations have
found a home in the new Talley
Student Union. If you were involved
in student government, the
Technician, WKNC, or clubs and
organizations, you may have spent
time in the old Talley Student
Center. We’d love to hear your
memories of student involvement
and the student centers—including
the original one near D.H. Hill.
Send us your stories, and we’ll
publish the best of them in the
next issue of NC State.
Write us at [email protected].
Don’t forget to include your name
and class year.
1985
THE FINE PRINT
tastic.
in NC State has been fan
“The response to our ad
for ward
work with, and we look
The people are great to
ship for future issues.”
to continuing our relation
Relocation Systems
—Tom Larkins, Atlantic
PAYMENT
First time advertisers reserving space in NC State magazine must prepay for their ad space. Other advertisers may be required to pre-pay at
the discretion of the publisher. All charges are due within 30 days of the
billing date. Overdue accounts are subject to a finance charge of 1.5%
per month (18% per year).
POLICIES
A signed NC State display advertising contract or a signed insertion order
from a recognized advertising agency is required prior to the publication
of display advertising.
All advertisements are subject to approval. The publisher reserves the
right to reject or cancel any advertising for any reason at any time.
Advertising that simulates editorial copy will not be accepted.
All advertisements are accepted and published entirely on the written
representation that the advertiser and/or advertising agency is authorized to publish the entire contents and subject matter thereof. In consideration of the publication of advertisements, the advertiser and agency will
fully indemnify and hold harmless the publisher from and against any loss, cost
and expense resulting from any claims, demands, suits, actions, proceedings,
recoveries or expenses of any nature whatsoever arising out of publication of
such advertisements, including, without limitation, those resulting from claims or
suits of libel, violation of right of privacy, plagiarism or copyright infringement.
The positioning of advertising in NC State is at the discretion of the publisher,
except for inside covers and page 1, which can be guaranteed by written contract.
>> Justin Miller ’03 never planned
to be in the wedding business.
The photo-sharing app his
Raleigh startup, Deja Mi Inc.,
created was supposed to be an
alternative to the disposable
cameras that were once ubiquitous at live music events.
Though it never struck a chord
with concert-goers, Miller was
confident it would catch on if he
could find the right market.
And, then, Miller says,
“we stumbled on weddings,”
a $51 billion-a-year industry in
the U.S. WedPics, the product
they launched a little over
three years ago, is the world’s
largest and fastest-growing
wedding photo-sharing app.
“When the odds were really
stacked against us, we just
spent every single day listening to our audience, testing,
testing, testing, and shifting
this idea that we had until we
could catch fire,” he says.
WedPics hosts more than
10,000 weddings every weekend
and gets 1 million photo uploads
every week. To read more about
Miller and WedPics, visit
redandwhiteforlife.com
keywords: Justin Miller
talley and woodson photograph by roger winstead ’87, nc state; hesterberg photograph courtesy ofmichael hesterberg ’05; miller photograph courtesy of justin miller ’03
Because you are a member of the NC State Alumni
Association, Nationwide® is offering you exclusive
insurance discounts on:
The car you drive
The motorcycle you ride to feel free
The RV you take cross-country
Since college, you’ve worked hard to get to where
you are today. Let Nationwide protect what makes
up your life, so you can focus on the things that
really matter.
Receive your exclusive NC State
alumni offer and learn more about
our partnership.
nationwide.com/NCState
|
Local Agent
|
1-888-231-4870
Nationwide Insurance has made a financial contribution to this organization in return for the opportunity to market products and
services to its members or customers.
Products underwritten by Nationwide Mutual Insurance Company and Affiliated Companies. Home Office: Columbus, OH 43215.
Subject to underwriting guidelines, review, and approval. Products and discounts not available to all persons in all states. Nationwide
and the Nationwide N and Eagle are service marks of Nationwide Mutual Insurance. © 2016 Nationwide. AFR-0219AO (12/15)
“If you want to market to NC State
alumni, the alumni magazine
is the way to go. It’s a great way to
reach out to the NC State
network and has given us visibility
at a great value.”
—Jennifer Arthur, Assistant Director
, MBA Program,
NC State University
Space that has been reserved may not be canceled after the “Space
Reservation” deadline.
Digitally formatted ads are required by “Ad File Due” deadline. The delivery dates are estimates and are not guaranteed.
If advertising materials are not received by the ad file due date for an issue in which space has been reserved, the publisher reserves the right to
run a previous ad or, in the event no advertisement is on file, a house ad.
In such cases, the advertiser remains responsible for all space charges.
The publisher will retain advertising material for one year or will return
to client only upon request. The publisher is not responsible for retaining
advertising material beyond one year.
The publisher is not responsible for errors in key numbers. No
conditions, printed or otherwise, appearing on contracts, insertion
orders or copy instruction that conflict with publisher’s policies will be
binding on the publisher.
AGENCY DISCOUNT Recognized advertising agencies responsible for reserving space are
eligible for a 10% discount on quoted rates. (In-house agencies are not
available for commission.)
NC STATE UNIVERSITY CAMPUS DISCOUNT All campus advertisers are eligible for a 10% discount on rates.
2016—2017 Advertising Contract
Prices*
Per Issue
Back Cover, Inside Covers
Page 1
Full Page 2
⁄3 Two-Thirds Page 1
⁄2 Half Page
1
⁄3 One-Third Page 1
⁄6 One-Sixth Page
Business Card Ad
$2400
$2350
$2200
$1900
$1600
$1200
$800
$250
Color Color Color Color
Color
Color Color
Color
[
[
[
[
[
[
[
[
]
]
]
]
]
]
]
]
2–3 Issues
4 Issues (1 year)
$2200
$2150
$2000
$1700
$1300
$900
$500
$225
$2100
$2050
$1900
$1600
$1150
$750
$400
$200
[ ] Per Issue
[ ]
[ ]
[ ]
[ ]
[ ]
[ ]
[ ]
[
[
[
[
[
[
[
[
] Per Issue
]
]
]
]
]
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]
*Ad agencies and campus advertisers are eligible for a 10% discount.
Publication Schedule and Deadlines
Space Reservation ‡ Ad File Due
Estimated Delivery Date ±
[
[
[
[
[
[
February 10
May 11
August 10
November 9
February 8, 2017
May 10, 2017
March 16
June 15
September 14
December 14
March 15, 2017
June 14, 2017
May 4
August 3
November 2
February 1, 2017
May 3, 2017
August 2, 2017
] Spring Issue 2016
] Summer Issue 2016
] Autumn Issue 2016
] Winter Issue 2016-17
] Spring Issue 2017
] Summer Issue 2017
‡ Ads will not be accepted beyond the “Space Reservation” deadline. ± Delivery date is estimated and not guaranteed.
Note: All advertisements are subject to approval. The publisher reserves the right to reject or cancel any advertising for any reason at any time. Advertising that
simulates editorial copy will not be accepted. The positioning of advertising in NC State is at the discretion of the publisher, except for the back cover, inside covers
and page 1, which can be guaranteed by written contract.
With this agreement,_______________________________________has contracted for advertising space in NC State magazine. The contract is subject to all terms
and conditions outlined in “The Fine Print.” Ad must be supplied in digital format as an Adobe Acrobat PDF file according to production specifications.
BILL TO: Company [ ] Ad Agency [ ]
Company/Organization
Primary Contact
Mailing Address
Telephone: Office
Mobile
Fax
Email
Ad Agency (if applicable) Primary Contact
Mailing Address
Telephone: Office
Mobile
Fax
SignatureDate
CAMPUS ADVERTISERS ONLY
Name (person responsible in billing dept.)
Telephone Email address
Project ID to be billed internally
Return signed contract to: NC State Alumni magazine | Attention: Tim O'Connell, NC State Alumni Association,
Campus Box 7503, Raleigh, NC 27695-7503. Questions? Call 919-515-0519 or email [email protected].
030816