us retail strategy 2016

US RETAIL
STRATEGY 2016
US RETAIL STRATEGY
To develop a classic Smurfs program in the US marketplace in 2016 to
build brand engagement and nostalgia through a three-tiered strategy:
»» Designer Collaborations
»» Legacy Program
»» Fan-Driven Initiatives
Create buzz and excitement with young adults, millennials, and
collectors who grew up with the classic cartoon
Build a gap program that leads to placement of the merchandise
program to support the new film in Spring 2017
DESIGNER
COLLABORATIONS
PERSONALIZATION & DESIGN
“WHICH SMURF ARE YOU?”
»» Apparel & accessories for Juniors & Young Men’s
»» Highlight character personalities & relate to today’s consumers
»» Partner with an “up & coming” artist or designer to create collection
»» Retail focus on global retailers like Forever 21 and Uniqlo
ALEC MONOPOLY x FOREVER 21
RICHIE RICH COLLECTION
Dreamwords taps Street Artist Alec Monopoly to design a capsule collection of apparel inspired by the
original Richie Rich cartoon. Collection was sold exclusively at US retailer Forever 21.
SUPERHEROES x FOREVER 21
THE MARVEL COLLECTION
Marvel partnered with apparel expert Mighty Fine to develop an exclusive collection of apparel leveraging
oriignal comic book artwork and graphics feared toward the “female fan.”
DC COMICS x FOREVER 21
BATS & CATS
Marvel partnered with apparel expert Mighty Fine to develop an exclusive collection of apparel leveraging
oriignal comic book artwork and graphics feared toward the “female fan.”
LEGACY
PROGRAM
LEGACY PROGRAM
SUSTAINABILITY
»» Develop a collection of specialty housewares and bedding inspired by the original series.
»» Creative high quality home furnishings and housewares that can be used for years to come.
»» Product would feature exclusive prints and patterns with vintage/
retro appeal.
»» Partnership with best in class Home retailers Pottery Barn Kids and Ikea.
DR. SEUSS x POTTERY BARN KIDS
EXCLUSIVE DR. SEUSS COLLECTION
Best selling home collection of classic stories by famed Author Dr. Seuss exclusively sold at Pottery Barn Kids.
Home décor and bedding inspired by iconic characters such as Cat in the Hat.
STAR WARS x POTTERY BARN KIDS
EXCLUSIVE STAR WARS COLLECTION
Best selling home collection of classic stories by famed Author Dr. Seuss exclusively sold at Pottery Barn Kids.
Home décor and bedding inspired by iconic characters such as Cat in the Hat.
FAN-DRIVEN
INITIATIVES
FAN-DRIVEN INITIATIVES
CUSTOMIZATION & GIFT-GIVING
»» Partner with design-driven websites and companies to develop and sell crowd-sourced fan-driven product.
»» Create “limited edition” products
»» Drive excitement and buzz within the artist and fan community
FAN-DRIVEN INITIATIVES
UNIQUE ARTIST-DESIGNED PRODUCTS
»» Work with LA-based gallery/studio Toy Art Gallery to curate a collection of “artist-designed vinyls
»» Other product like t-shirts and headwear could also be created and sold leveraging this unique artwork
»» Toys can be auctioned off for charity, or go towards future events for the brand
NEXT STEPS
ACTION STEPS
TIMING
Retail Strategy Presentation to Lafig
September 2015
Reach out & Present to possible retailers
October 2015
Seek out & secure appropriate vendor partners
October 2015
Development of new collaborations/product range
November/December 2015
Product approvals by retailer
January/February 2016
Product in production
March-April 2016
Product ships to retailer
May-June 2016
Program hits the floor
Fall/Holiday 2016
DANKJE,
THANK YOU!