Great Gifts at Great Prices Brooches Penned as Hot Fashion

Transcription

December 2008
Great Gifts at
Great Prices
Brooches Penned
as Hot Fashion
We will close for Christmas Eve and Christmas Day
We
close for24th
Christmas
Eve and Christmas Day
onwill
December
and 25th.
on December 24th and December 25th.
Last Minute Treasures
Order as late as December 23rd
Say Yes to efficiency…
The award-winning Preform Sizing
System lets you size up a ring in 2 minutes;
no waste. Buy only what you need. Build
strong joints with seamless fit. Order
individual pieces in widths from 1mm
to 5mm, precut to size a ring up from
1/2 to 31/2 sizes. No minimum order. Also
available in kits and bulk stock. Stuller,
the beauty of it all.™
| the stuller standard | www.stuller.com DE CE M B ER
2008
CONTENTS
contents
DECEMBER 2008
Issue #800
Stuller & Industry News
6
tasty treats gingerbread snowflakes
7
hot styling sea life with diamonds & gemstones
7
vision awards call for entries
8/9 fiery holiday brillance antique diamond styling
10
what’s new silhouette bridal
features
11
last minute picks under $100
12-15savvy style selections price-pointed Christmas sellers
14 Sparkle Sparkle
Everywhere
18
Red Box Diamonds® holiday specials
19
Black Box Gemstones® holiday specials
20
diamond facets courting baby boomers
trends & fashion
21
alternative gold band lightweight luxecor™
22
stuller studio explore the benefits
23
platinum showoffs free PGI store signage
at the bench
2b
holiday package wrapping up Christmas
4b
more tasty treats worth waiting all year
6b
new lobster kit lightweight, durable, affordable
7b
custom designs your creative bench designs
7b
stocking up january repair season approaches
8b
luxury backing look good coming & going
On our cover: Rings 65589 and 62191,
Earrings 61225, and Bracelet 63555.
6b Lightweight Lobster
Clasps Now Available in Kits
DECEMBER 2008 Check out www.stuller.com
for pricing, information & 24/7 availability
We love our magazine, but stuller.com has today’s pricing. Please visit us online for the most current information.
w w w. s t u l l e r. c o m
| the stuller standard | Eliminate Holiday Stress with stuller.com
During your busiest season, stuller.com saves time and reduces stress. New products are added daily.
• Virtual Showroom. Check pricing & availability, 24/7.
• Place Orders accurately and completely with ease.
• Order Scheduling automatically submits your order before your
cutoff time.
• Package Consolidation. Multiple orders in one package with one
shipping charge.
• Stuller Studio™. Have us build custom jewelry to your customer’s
specs, delivered in 3-5 working days.
• Live, Text-based Chat available to help you Monday through
Friday, 9am to 6pm.
• FedEx and UPS tracking available.
| the stuller standard | www.stuller.com DE CE M B ER
2008
EDITORIAL
notes from Matt
J E W E L R Y c u s t o m er s wa n t
value this season. Now is the time that you
expect your suppliers to step up with ways to
support you during the holidays. We thought
what better way than to remind you of the ways
we make it easy for you to be profitable!
3-day memo on finished jewelry items:
Order a piece of finished jewelry and show
to the customer for days before your account
is charged.
Master Alloy Selling Systems: Display a wide
range of jewelry products without the risks
of karat gold. Order from our just-in-time
inventory, and your customer wears it home
the next day!
Online Virtual Showroom: Set up the virtual
showroom at stuller.com with your markups,
and you may guide your customer to create
their perfect piece of jewelry through Stuller
Studio™! Your customer can wear it home in
three to five working days.
Print & Television Marketing: Advertising
made fast, easy and affordable. TV and print ad
materials, available on the Marketing Services
tab at stuller.com, can be customized to your
needs at a lower price than it would cost you to
do it all yourself.
Clean Scrap: Our clean scrap return program
provides you with a vehicle to convert clean
scrap and outdated inventory into fresh
beautiful jewelry for your customer!
We want to be your supplier of choice, the one
who always has a way to help you to say yes
to your customer. Merry Christmas from the
Stuller team.
Red Box Diamond® Tradeup: You have the
opportunity to trade in a Red Box Diamond
for a more expensive one and get credit for the
one you return, protecting the value of your
investment.
matthew g. stuller, sr.
CHAIRMAN & CEO
CEO AND CHAIRMAN
Frank Centrilla, Sr. Photographer Maggie Hidalgo
Noelle White, Photographer
Marie Vest
production
editorial advisory board
president/coo
contact us
Dr. Chuck Lein
stullerstandard@ stuller.com
www.stuller.com
EXEC. VP, MERCHANDISING & Marketing
Harold Dupuy, G.G.
Stuller Standard Magazine
P.O. Box 87777
Lafayette, LA 70598-7777
800.877.7777
337.262.7785 fax
EXEC. director, marketing services
Kerry Hand
editor in chief
Miriam Werquin
[email protected]
staff contributing writers
Keri Barousse
Lori Carter, Mgr.
Leslie Dumatrait, D&G Asst. Marketing Manager
Ramona Gautreaux, D&G Marketing Director
Sarah Bradshaw
Susan Kiefer
design
Jacqui Cheramie, Director
stuller standard online
Trenton Bolfer, Mgr.
Kim Thibodeaux, Mgr.
Ron Domingue
[email protected]
product management contributors
Kathleen Blanchard, Diamond Fashion
Nathan Button, Findings
Chookie Diaz, Metal Fashion
Vanessa Calais Jones, Moissanite Finished Jewelry
Dottie Lukaszeski, Metals
Eleanor Lipps, G.G., Bridal
James Louviere, Symbolic
Mary Mouton, Mountings
Denise Quebedeaux, Color Fashion
Sandi Segura, Packaging & Display
Virginia Stuller, Stuller Pearls
Kelly Tauzin, Gemstones
Jim Wright, Findings
Jodi Venable, Tools
Xathena Carter, Diamonds
Matthew G. Stuller, Sr.
photography
Maureen Benjamin
Leslie Dumatrait
Missy Kruger
Yolanda Laviolette
Stephanie Pellerin
Lori Bouillion
Shannon Guidry, Mgr.
Brenda Landry, Mgr.
Robert Lawson
Kisha Thompson
contributing writers
Claudia Rose
Nancy Pier Sindt
Linus Cortez, EVP, Finance
Bob Cox, EVP, Sales
Jay Jackson, EVP, Logistics
Jack McKay, EVP, IT
Chuck Bowman, BVP, Mountings
Elizabeth Brehmer, BVP, Findings
Michael Clarke, BVP, Finished Jewelry
Joe Orlando, BVP, Gemstones
J.P. Walrond, BVP, Bridal Jewelry
Darrell Warren, BVP, Tools & Supplies/Metals
Stanley Zale, BVP, Diamonds
© 2008, Stuller, Inc. All rights reserved.
DECEMBER 2008 Stuller, Inc. is a Diamond Trading Company (DTC) Sightholder.
| the stuller standard | C ATA L O G R E S O U R C E S
Holiday Recipes
Reminiscent of yesteryear’s sweet tooth!
Each Christmas, you get a sneak peak at the recipes that Stuller
employees cook during the year (or maybe just during the holidays). This
year, we present you with delicious holiday recipes you are sure to enjoy.
The gingerbread recipe on this page was used by Yolanda Laviolette
to create the delectable cookies you see in the background of many of
our product pages in this issue.
You can see more recipes on page 4b of the bench side of this
month’s Stuller Standard magazine.
Happy holidays from the teams at Stuller.
Basic Gingerbread Cookies
INGREDIENTS
6 cups all-purpose flour
1 teaspoon baking soda
1
/2 teaspoon baking powder
1
/2 pound (2 sticks) unsalted butter, room temperature
1 cup dark-brown sugar, packed
4 teaspoons ground ginger
4 teaspoons ground cinnamon
11/2 teaspoons ground cloves
1 teaspoon finely ground black pepper
11/2 teaspoons salt
2 large eggs
1 cup unsulfured molasses
Icing
DIRECTIONS
In a large bowl, sift together flour, baking soda, and baking powder. Set
aside. In the bowl of an electric mixer fitted with the paddle attachment,
cream butter and sugar until fluffy. Mix in spices and salt, then eggs and
molasses. Add flour mixture; combine on low speed. Divide dough in
thirds, and wrap in plastic. Chill for at least 1 hour. Heat oven to 350°.
Line baking sheets with Silpats (a French nonstick baking mat). Set
aside. On a lightly floured work surface, roll dough 1/8-inch thick. Cut into
gingerbread shapes. Transfer to prepared baking sheets. Bake until crisp,
but not darkened for about 20 minutes. Let cookies cool on wire racks.
Decorate with your favorite icing. Makes about 48, 3” stars or snowflakes.
Adapted from Martha Stewart Living.
Catalog Resources • Catalog Resources
Holiday Operating
Hours Mark your calendar now
Saturday Shipping
delivery surcharges
We want to provide you with the most access to Stuller products
and services as we approach the busiest time of the year for most
jewelers. The following are our operating hours from Thanksgiving
through Christmas.
Rates remain unchanged from 2007
Saturdays
10am-3pm on 11/29, 12/6 and 12/13
10am-4pm on 12/20
Monday through Friday
Beginning 12/1 through 12/23, we will be available to take your
orders from 8am – 6:30pm Central Standard Time.
Closures
We will be closed on Christmas Eve (12/24) and Christmas Day
(12/25) to allow our employees to spend time with their families. We
will return to normal operating hours on 12/26, closing once more on
1/1/09 to observe the New Year’s Day holiday.
Each year between Thanksgiving and Christmas, UPS and
Federal Express attach package delivery surcharges on items
to be delivered on Saturdays.
Fedex’s surcharge will be $6.25, plus the regular shipping
charge.
UPS will charge the normal daily shipping charge, plus a
surcharge of $6.00 per package for Saturday deliveries.
Both carriers have waived the normal Saturday pick-up
charge for the Christmas season.
Please make a note of these charges.
| the stuller standard | www.stuller.comD E C E M B E R
2008
STULLER NEWS
Brooches In Vogue
Face of Fashion’s Forefront
No longer constrained by fashion strictly to the shoulder or
lapel, brooches help the owner express their personality, often
appearing together on the same outfit, attached to purses or
hanging from chains at the waistline.
For the accessory wearer who likes having versatility in their
jewelry fashion, these beautiful brooches convert easily to
pendants to catch the eye of fashion watchers everywhere.
For more information on these convertible brooch/pendants,
66565
66589
go to stuller.com or call 800.877.7777.
Scholarships Available
Enables JA Bench Jeweler Certification
Jewelers of America (JA) is encouraging jewelers in select southern
states to take advantage of the special JA Bench Jeweler Certification
scholarship fund established by wholesale supplier Southeastern
Findings Inc. in early 2008. The JA Bench Jeweler Certification
program – open to all bench jewelers – evaluates a bench jeweler’s
talent based on set industry standards.
While Jewelers of America has awarded three of the program’s
$750 scholarships, there are still seven scholarships available for
three levels of JA Bench Jeweler Certification: JA Certified Bench
Jeweler (CBJ), JA Certified Senior Bench Jeweler (CSBJ) and JA
Certified Master Bench Jeweler (CMBJ).
The Scholarship is available to jewelers located in Georgia, Florida,
Tennessee, North Carolina, Virginia and Kentucky; one additional
scholarship is open to a jeweler from any other state. Bench jewelers
in these states, who have yet to earn certification or are interested
in advancing their current JA Bench Jeweler Certification level,
should visit the Jewelers of America homepage (www.jewelers.org)
to download a scholarship application. The scholarships are awarded
in the order they are received; all scholarship applicants must meet
current JA Bench Jeweler Certification guidelines.
To inquire about partnering with JA in sponsorship opportunities,
or to learn more about the JA Bench Jeweler Certification program,
email Director of Education David Peters at davidpeters@jewelers.
org or call 310-287-1161. For more information about Jewelers of
America, visit www.jewelers.org.
2009 Vision
Awards Honor
Designers
Other award winners will receive up to $1,000 and will be honored
on March 8, 2009, at the annual MJSA Expo New York show. In
addition, winners will receive recognition in MJSA Journal, as well as
other trade publications, and on MJSA Online.
In addition to the overall Professional and Student Awards, all
eligible professional entries may qualify for Distinction Awards,
which include Enamel Distinction, sponsored by Rio Grande, Laser
Distinction, sponsored by Crafford–LaserStar Technologies Corp.,
Mokumé-gane Distinction, co-sponsored by Shining Wave Metals and
Reactive Metals Studio, Palladium Distinction, sponsored by Hoover
& Strong, and Platinum Distinction, sponsored by Platinum Guild
International.
Entries must be postmarked by Jan. 15, 2009. For submission
guidelines and further information, or to request an entry form, contact
MJSA Vision Awards at 1-800-444-6572, e-mail [email protected], or visit
Each year, Manufacturing
Jewelers & Suppliers of
America (MJSA) recognizes
the talent and innovation of
designers whose work will have
a profound influence on the
future of jewelry design through
its annual Vision Awards design
competition, for which it is now
accepting entries.
The 2009 awards will feature “The Reactive Metals Challenge,”
which will honor professional designs that incorporate the use of
reactive metals. The first 10 entrants will have their $50 competition
entry fees waived, courtesy of Reactive Metals Studio, if their design
submissions meet the challenge’s criteria. The winner will receive a
$500 cash prize.
Entries accepted
through Jan. 15
DECEMBER 2008 mjsa.org.
| the stuller standard | FA S H I O N
Creating
Holiday Magic
In the 2008 holiday season, there is
but one certainty...
dangling beauties.
(top) 63553 & 61552
DAZZLING style.
BAND 63965
DELICATE SWIRLS.
BROOCH 64157
Friends,
family and
tradition
will be the most important
concerns in most people’s
lives. After all the experts
have had their say,
consumers are still going
to go out and buy gifts
for the ones they love. If
some have less to spend
this time, so be it, but
Christmas is by far the
most important holiday of
the year for giving, sharing
and remembering. Market
professionals predict that
the strongest overall trend
for holiday purchases will
be items of tangible and
enduring value, such as
fine jewelry. Regardless of
what they have to spend,
people will be looking
for handcrafted jewelry
of a quality high enough
to become generational
jewelry. Don’t be surprised
to see gold and diamond
jewelry at the top of
the list, particularly
pavé diamond designs,
which continue to be
important. The pieces do
not necessarily have to
be large or multi-carated;
most will be moderate in
size and total weight. In
addition to the beauty and
sentiment implied by a gift
of diamond jewelry, critical
selling features include the
artisan skills that go into
producing the piece and
time it takes to set large
numbers of diamonds at a
high level of detail over a
large surface area. These
factors add tremendous
value to the jewelry, while
still keeping it affordable.
Be sure to encourage your
customers to look at the
backs of the pieces as well
in order to appreciate the
impeccable workmanship
and quality construction.
Overall, the best-selling
designs this season will
be fresh takes on familiar
themes. For example, there
will be a marked return to
tradition in both styling
and selection. The gentle
elegance of Victorian
times continues to strike
the right chord with
many shoppers. Look for
delicate earrings and rings
in white gold with graceful
scalloped, fluted, beaded
By Nancy Pier Sindt
| the stuller standard | www.stuller.comD E C E M B E R
2008
FA S H I O N
DIamOND hearts.
diaMOnd fashiOn
Band 63297
and lace-like motifs. One
of the most notable items
in the Victorian period
was the brooch, pinned on
dresses and coats– even
worn in the hair. This
season’s newest brooches
range from classic circles
and bars to more elaborate
designs with cutout and
openwork details. Sure to
please the discriminating
woman is jewelry with
whimsical elements such
as earrings or pendants
with shimmering diamond
drops, romantic motifs like
hearts, butterflies, flowers
and bows. If her taste runs
to classic designs, choose a
delicate white gold chain
dotted with stations of
tiny diamonds, or a link
bracelet in which each
link is accented with pavé.
Modified geometric shapes,
including soft-sided squares,
delicate ovals and teardrops
bring traditional elements
to contemporary designs.
Look for earrings, pendants
and rings with that feature
interlocking designs or
repeating motifs. For
many retailers, the holiday
season is a time when
decorative wedding bands
and anniversary rings are
dECEMBER 2008
in high demand. Christmas
and Valentine’s Day are the
most sentimental times of
the year and many couples
will be celebrating their
wedding anniversaries.
What better way to
commemorate a happy
marriage than renewing
vows or buying that special
anniversary ring? The
best styles this year are
shimmering all-diamond
designs that range from
allover diamond pavé to
wide bands with intricate
geometric and floral
patterns encrusted with
diamonds. Finally, this year,
it will be more important
than ever to set the right
festive, nostalgic mood for
the holidays. For most of
us, Christmas is a magic
time, filled with memories:
the sights and smells
and sounds remembered
from childhood. That’s
why we’ve selected the
reminders of ginger cookies,
candy canes and snowflakes
for these pages. If you really
want to get your customers
into the holiday spirit, be
sure to try a few of the
recipes in this issue– and
bring the delicious results
into the store!
DIamOND heaVeN.
ChandEliER EaRRinGs 64291.
tEaRdROP nECKlaCE 64976.
tEaRdROP EaRRinGs 64975.
rIBBONs aND BOws.
diaMOnd fashiOn
Band 63307
wrIst BlINg.
GEOMEtRiC BRaCElEt 64161
| thE stullER standaRd | 9
W H AT ’ S N E W & H O T
New
Silhouette Bridal
A
Silhouette by Stuller is a collection of highly-styled,
Silhouette
Engagements
two-tone patterned engagements and bands.
The two levels of the patterning are off-center,
B
with the pattern evident in yellow gold and the top
pattern showing off diamonds in white gold.
C
This unusual styling for engagement and wedding
bands is part of our quest to bring you some of
the most fashionable product available for your
customer. To order, go to stuller.com, or call
Engagements
A. 66696 Diamond Semi Set Engagement Ring, 1/3 ct tw, 14k two-tone, 30 $1,142.
(Shown with 1 ct Round center, sold separately.) 66696 Matching Diamond Band,
1
/6 ct tw, 14kt two-tone, 30 $624.
800.877.7777.
B. 66697 Diamond Semi Set Engagement Ring, 1/2 ct tw, 14kt two-tone, 30
$1,519. (Shown with 1/2 ct Round center, sold separately.)
C. 66698 Diamond Semi Set Engagement Ring, 1/2 ct tw, 14k white, 30 $1,452.
(Shown with 3/4 ct Princess center, sold separately.) 66698 Matching Band, 14tk
yellow, $205.
Silhouette Bridal Bands
E
G
D
F
Bands
D. 66712 Diamond Anniversary Band, 3/4 ct tw, 14k two-tone, 30 $2,672.
H
E. 66713 Diamond Anniversary Band, 1/3 ct tw, 14k two-tone, 30 $1,421.
F. 66714 Diamond Anniversary Band, 1/2 ct tw, 14k two-tone, 30 $1,828.
G. 66715 Diamond Anniversary Band, 1/4 ct tw, 14k two-tone, 30 $1,069.
H. 66716 Diamond Anniversary Band, 1/4 ct tw, 14k two-tone, 30 $1,220.
10 | THE STULLER STANDARD | www.stuller.com
DECEMBER 2008
FA S H I O N S P O T
Great Gifts
Under $100*!
R45120 My Beautiful Child™ Heart Pendant
Selectively chosen cubic zirconia’s in round and briolette shapes set in sterling silver
with Chain, 20.75mm x 20.25mm, sterling
reflect remarkable prices. 66478 Cubic Zirconia Necklace, sterling silver, 8, 16” $33 •
silver, $73.
66479 Cubic Zirconia Earrings, sterling silver,
8
$27 per pair.
These fashion-friendly
bracelets can be worn
individually or as stackables for
added fashionability. BRC376,
Bangle Bracelet, 1.75mm,
sterling silver $34 • BRC375,
sterling silver $34 • BRC382,
sterling silver, $30 • BRC258,
23080 Money Clip, 52.25mm x 19.5mm,
Fashion Bracelet, with 6.5mm
sterling silver $83 • 23067 Golf Key Ring,
Balls, sterling silver $73.
36.5mm x 37.5mm, sterling silver, $71.
66616 Freshwater Chocolate Cultured Pearl
Triple Strand Bracelet, 8-9mm, sterling
silver,
170,
7” $86 • 66628 Freshwater
Theses are great last-minute stocking stuffers for everyone on your Christmas list.
Chocolate Cultured Pearl Earrings, 9mm
66363 Freshwater Cultured Black Coin Pearl Necklace, 12mm - 13mm, sterling silver,
-9.5mm, 14kt yellow,
171,
$87 per pair.
DECEMBER 2008 170
71/2” $32,
171,
18”$58 • 66362 Freshwater Cultured Black Coin Pearl Earrings, 12mm
- 13mm, sterling silver,
171
$19 per pair.
* Suggested Retail Price at Triple Key
| the stuller standard | 11
Great Gifts Under $250❄
L.
M.
A.
J., K.
N.
P.
B.
GIFTS UNDER $250 AD
G.
F.
H.
C.
C.
A. 69156 Fleur-de-Lis Pendant on 18”, sterling silver,
Snake Chain, 28.25mm x 22mm, sterling silver/14kt
yellow, $216. Mounting # 84285
B. R45122 Butterfly Ballet® Pendant,
20mm x 19mm, 14kt yellow, $146.
(Shown with CH12, sold separately.)
E.
D.
F. 66560 Genuine Onyx and Mother of Pearl Cuff
Links, 13mm x 18mm, sterling silver, 59, 116 $175 per pair.
L. BRC366 Men’s Bracelet, titanium/rubber, 8.½”
$117.
G. 66557 Genuine Carnelian, Onyx and Mother of
Pearl Cuff Links, 13mm x 18mm, sterling silver,
179, 59, 116 $167 per pair.
M. 9764 Gents Fashion Ring, 10mm, sterling silver/
rubber, size 11 $154.
C. 65874 Genuine Onyx and CZ Ring, sterling silver,
59, 8 $123. (Matching earrings 65871)
H. 66561 Genuine Onyx and Mother of Pearl Cuff
Links, “Longevity” 16mm, sterling silver, 59, 116
$171 per pair.
D. 65869 Genuine Onyx and CZ Necklace, 59, 8 $126.
(Matching earrings 65871)
J. 64713 Freshwater Cultured White Pearl Rope,
8mm - 8.5mm, 39 72”, $240.
E. 50779 Fleur-de-Lis Ring, 17mm,
sterling silver/14kt yellow, $110.
K. 64714 Freshwater Cultured Black Pearl Rope,
8mm - 8.5mm, 40 72”, $240.
N. 84284 Fleur-de-Lis Earrings, sterling silver/14kt
yellow, $156 per pair.
P. 84141 Starfish Brooch, 62.25mm x 47.25mm,
sterling silver, $110.
12 | the stuller standard | www.stuller.comDE CE M BER
2008
Great Gifts Under $500❄
A.
B.
C.
G.
F.
E.
D.
H.
N.
R.
M.
J.
P.
Q.
L.
S.
K.
T.
A. 66129 Diamond Heart Necklace, .04 ct tw, 14kt
yellow/rhodium plated, 33 $451.
G. 66659 Freshwater White Cultured Pearl Necklace,
10mm-11mm, sterling silver, 39,18”, $393.
N. 69157 Diamond Pendant on 18” Diamond-Cut
Cable Chain, .05 ct tw, 14kt white, 33 $373.
B. 67052 Cubic Zirconia Pendant on 18” Rope Chain,
sterling silver/14kt yellow, 9 $330. Mounting #83809
H. 66643 Genuine Onyx Earrings, 9mm x 7mm, 5mm,
14kt yellow/sterling silver, 59 $439 per pair.
(Matching necklace 66656 & matching cuff links 66594.)
P. 63931 Genuine Sapphire and Diamond Anniversary
Band, 2.5mm, .05 ct tw, 14kt white, 67, 30 $486
C. 66634 Genuine Madeira Citrine & Citrine Ring,
9mm x 7mm, 6mm x 4mm, 14kt yellow, 105, 48 $435.
D. 66366 Diamond Ring, .06 ct tw, 14kt yellow, 33 $395.
(Three shown as stackables. Matching bracelet 66367,
matching earring 66368.)
E. 66658 Freshwater Multi-Color Cultured Pearl
Necklace, 10mm-11mm, sterling silver, 39, 140 ,18”, $393.
F. 66660 Freshwater Black Cultured Pearl Necklace
10mm-11mm, sterling silver, 40, 18” $393.
DECEMBER 2008 J. 66641 Genuine Checkerboard Honey Citrine Ring,
18mm x 13mm, sterling silver, 181 $352.
K. 66747 Genuine Checkerboard Swiss Blue Topaz
Ring, 10mmx10mm, 14kt yellow/sterling silver, 77
$499.
L. 65411 Tahitian Cultured Pearl Bracelet, 10mm,
sterling silver/14kt yellow, 10mm,157 $438
M. R16890 Nativity Bracelet™, 7½ “, sterling silver,
$318.
❄ Suggested Retail Price at Triple Key.
Q. 65581 Diamond Anniversary Band, .50 ct tw, 14kt
white, 30 $320.
R. 66412 Diamond Necklace, .08 ct tw, 14kt white, 33
$457. Mounting # 84152
S. 64575 Genuine Swiss Blue Topaz and Diamond
Earrings, 10x7mm, .025 CT TW, 14kt white, 77, 33
$371 per pair (Matching pendant 64573)
T. 64629 Genuine Sapphire Anniversary Band, 2.3mm,
14kt white, 67,size 7 $387.
Great Gifts Under $750
❄
H.
A.
C.
G.
B.
E.
F.
D.
Q.
J.
P.
L.
K.
A. 69159 Paspaley South Sea Cultured Pearl, Genuine
Citrine and Mozambique Garnet Necklace, 12mm,
5mm, 8mm x 6mm, 14kt yellow, 14, 49, 58, 16” $735.
Mounting # 83821.
B. 66314 Genuine Checkerboard Smoky Quartz and
Diamond Ring, 12mm x 10mm, ¹/6 ct tw, 14kt yellow,
126, 33 $749.
C. 69160 Genuine Checkerboard Green Quartz and
Diamond Pendant on 18” Olive Green Leather Cord,
12mm x 12mm, .04 ct tw, sterling silver/14kt yellow,
180, 33, $672. Mounting # 84296.
D. 66638 Genuine Smoky Quartz and Mother of Pearl
Ring, 14kt yellow, 126, 116 $676.
E. 9601 Gents signet ring, 12mm, 14kt yellow, $717.
F. CH883 Marine Link Chain, 16 mm width, sterling
silver, 18”, $639.
N.
M.
R.
G. CH876 Bead Necklace, 16mm width, sterling silver,
20”, $640.
N. R42147D Diamond Cross Necklace, .085 ct tw,
14kt white, 30 16” $523.
H. CH647 Curb chain, 6.25mm width, 14kt yellow, 8”
$515.
P. 64632 Genuine Blue Sapphire & Diamond
Anniversary Band, ¹/10 ct tw, 14kt white 67, 30
size 7, $ 611.
J. 60214 Diamond Anniversary Band, ¹/6 ct tw, 14kt
yellow, 32 $573. Mounting # 4401.
K. 63015 Diamond Anniversary Band, ¹/5 ct tw, 14kt
yellow, 30 $ 678.
L. 69158 Journey Diamond Heart Pendant on 18”
Diamond-Cut Cable Chain, ¹/5 ct tw, 14kt yellow, 33
$718. Mounting # 83587
Q. 66361 Diamond Semi-Set Engagement Ring,
¹/5 ct tw, 14kt white, 30 $599. Mounting # 121513.
(5mm x 5mm princess center sold separately.)
R. 66370 Created Moissanite 3-Prong Earring , 5mm
(1 ct tw), 14kt white, 1 $709 per pair.
Component # 23578
M. 66368 Diamond Earrings, .08 ct tw, 14kt yellow, 33
$612 per pair. Matching bracelet 66367, (Matching
ring 66366.)
14 | the stuller standard | www.stuller.comDE
CE M BER
Suggested retail price based on $900 gold market.
2008
Great Gifts Under $1,000❄
F.
B.
A.
H.
E.
D.
G.
C.
J.
L.
M.
P.
Q.
K.
R.
S.
N.
A. 63264 Created Moissanite Pendant with 6.5mm
(1 ct) created moissanite, 14kt white, 1 $907.
Component # 330
G. 66572 Genuine Checkerboard Green Quartz and
Diamond Ring, 12mm x 12mm, ¹/10 ct tw, 180, 33 14kt
yellow/sterling silver, $803. Mounting # 71439.
N. 84266 Dolphin Brooch, 69.25mm x 17mm, 14kt
yellow, $878.
B. 64162 Diamond Necklace,¹/4 ct tw, 14kt white, 33 $875.
H. 66640 Genuine Checkerboard Amethyst Ring,
18mm x 13mm, sterling silver/14kt yellow, 43 $772.
P. 66733 Genuine Smoky Quartz and Diamond
Ring, 9mm, ¹/5 ct tw, 14kt white, 126, 33 $804.
Semi-set # 64559.
C. 63961 Diamond Anniversary Band, ¹/5 ct tw, 14kt
white, 30 $984.
J. 66731 Genuine Ametrine and Diamond Ring,
12mm x 10mm, ¹/6 ct tw, 14kt yellow, 178, 33 $988.
Semi-set # 66287.
Q. 65666 Genuine Amethyst & Diamond Heart
Ring, 12X12mm, 1/6 CT TW, 43, 33 14kt white, $840
K. 66777 Created Moissanite Ring, .95 ct tw,
sterling/14kt rose, 1 $973 Mounting # 121526
R. 66735 Genuine Onyx and Diamond Ring,
24.9mm x 12.19mm, ¹/5 ct tw, 14kt white, 59, 33 $993.
(Matching earrings 66737, Matching pendant 66736)
E. 66418 Diamond Earrings, 3/8 ct tw, 14kt white, 33
$940 per pair. (Also available in ¾ ct tw and 2 ct tw.)
Component # 24089
L. R45070 Tender Touch™ Pendant,
19.25mm x 21.25mm, 14kt tri-color, 110 $770.
F. 66574 Genuine Checkerboard Green Quartz and
Diamond Earrings, 10mm x 10mm, .06 ct tw,
sterling silver/14kt yellow, 180, 33 $855 per pair.
Mounting # 84295.
M. R45091 Journey of Marriage™ Pendant,
28mm x 13mm, 14kt two tone, 110, $878
S. 66732 Genuine Checkerboard Smoky Quartz,
Peridot, Citrine and Diamond Ring, 6mm x 6mm,
¹/6 ct tw, 14kt white, 126, 61, 48, 33 $999.
Semi-set # 66287.
D. 64758 Diamond Semi-Set Engagement Ring,
¼ ct tw, 14kt white, 30 $ 907.
(¾ ct center sold separately)
DECEMBER 2008 ❄ Suggested Retail Price at Triple Key.
D.
A.
C.
B.
J.
E.
L.
P.
H.
N.
G.
K.
M.
F.
A. 66541 Genuine Lemon Quartz & Diamond Ring,
10mm x 10mm, ½ ct tw, 14kt white, $2,996.
Mounting # 71434.
F. 66709 Diamond Engagement Ring, ½ ct tw,
14kt white, 34 $1,785.
G. 69161 Journey Diamond Pendant on 18”
Diamond-Cut Cable Chain, ½ ct tw, 14kt white, 33
$1,391. Also available in 14kt yellow.
B. 66603 Double-Sided Checkerboard Genuine
Amethyst, Swiss Blue Topaz, Citrine, Rhodolite
Garnet and Peridot, 38” Necklace, sterling silver/
14kt yellow, 43, 77, 48, 63, 61 $1,194.
(Matching earrings 66529.)
H. 66414 Diamond Necklace, ¼ ct tw, 14kt white, 33
$1,097. Mounting # 84157
C. 9763 Gent’s Signet Ring, 16.5mm, 14kt yellow,
$1,137.
J. 69131 Created Moissanite earrings, 17/8 ct tw,
14ky white $1,605
D. 84126 Fleur-de-Lis Cuff Links, 16.25mm x
14.75mm, 14kt yellow, $1,142 per pair.
K. 63021 Diamond Semi-Set Engagement Base, ½
ct tw, 14kt white, 30 $2,100.
(Shown with 1 ct head #321, sold separately.)
E. 69072 Chain Slide on 18” Omega Chain,
14kt two tone, 1,691.
L. 65295 Near Round Tahitian Pearl, Cultured Pearl
and Diamond Earrings, 10mm, ¹/8 ct tw, 14kt white,
143, 110 $2,276 per pair. (Also available semi-set 65026.)
M. 65133 Round/Near Round Tahitian Cultured
Pearl and Diamond Ring, 14kt white, 9mm,⁵/8 ct tw,
143, 110 $2,222.
P. 65775 Circlé Pearl and Diamond Necklace,
11mm, ¾ ct tw, 14kt white, 113, 33, 21 $2,422.
N. 65774 Circlé Pearl and Diamond Earring,
11mm, ¹/3 ct tw, 14kt white, 113, 33, 21 $1,509 per
pair.
16 | the stuller standard | www.stuller.comDE CE M BER
2008
A.
F.
G.
D.
E.
J.
B.
C.
H.
M.
K.
L.
N.
P.
A. 64954 Diamond Necklace, 1½ ct tw, 14kt white,
33 $4,155.
B. 64049 Diamond Anniversary Band, 1 ct tw, 14kt
white, 30,21 $3,002.
C. 22072 Diamond Earrings, 1 ¾ ct tw, 18kt white,
30 $5,664 per pair.
(Also available in 1¹/6 ct tw and 1 ½ ct tw.)
D. 61233 Diamond Bangle Bracelet, 1½ ct tw, 14kt
white, 33 $3,940.
E. 61326 Diamond Semi-Set Engagement Base,
7/8 ct tw, 14kt white, 30,34, $2,779 (Shown with 2 ct.
#321 head sold separately)
G. 66516 Created Moisanite and Diamond Necklace
with 8mm x 6mm (1 ½ ct) created moissanite and
¼ ct tw diamonds, 14kt white, 1, 110 $3,127.
Mounting # 83077.
L. R41601P Genuine Cab Garnet, Diamond and
Cultured Pearl Cross Pendant on 18” Rope Chain,
8mm x 6mm, ½ ct tw, 6.5mm, 14kt yellow, 58, 30, 16
$2,743.
H. 65589 Diamond Anniversary Band, 11/3 ct tw,
14kt white, 30 $3,815.
M. CH588 Handmade Fancy Link Chain, 15.75mm,
14kt yellow, 7½” $2,775.
J. 65792 Created Moissanite Bracelet with 2.5mm
(3 ¹/8 ct tw) created moissanite, 14kt white, 1
$3,322.
N. CH846 Fancy Link Chain, 14.5mm, 14kt yellow,
7” $2,857.
K. 66595 Genuine Madeira Citrine, Amethyst,
Peridot and Pink Tourmaline, Necklace, 14kt yellow,
105, 48, 43, 61, 83 17” $4,575.
(Matching earrings 66596)
P. 66298 Paspaley South Sea Cultured Circlé Pearls
and Genuine Peridot, Amethyst, Citrine, Coral and
Turquoise Charm Bracelet, 11mm, 6mm, 7mm x
5mm, 5mm, 14kt yellow, 14, 62, 44, 49, 119, 137 $2,807.
F. 63054 Diamond Three-Stone Engagement Ring,
1 ¹/5 ct tw, 14kt white, 30 $4,933.
DECEMBER 2008 ❄ Suggested Retail Price at Triple Key.
ABOUT DIAMONDS
trust, confidence & security
d
Essentials during the Holiday Season!
uring this hectic time of year,
having a trusted source for
your diamond and gemstone
needs is essential. Here are a
few of our favorite reasons to Say Yes to loose
diamonds and gemstones from Stuller this
holiday season:
• By using Stuller as your just-in-time diamond
and gemstone supplier you minimize your
inventory investment, which means you make
gemstone information as though it were your
– all delivered with the speed, accuracy and
more money.
own. Your customers will be impressed with
level of service you have come to expect.
• With 24/7 access to Stuller.com you have
the breadth and depth of inventory you have
immediate entrée into a “virtual vault” of Red
to offer.
Box Diamonds® and Black Box Gemstones®.
• We work hard to have what you need when
the trust, confidence and security you can
By utilizing the Showcase feature, you can
you need it. Our selection of loose diamonds
count on when you buy loose diamonds and
add your markup and display diamond and
and gemstones gives you the products you need
gemstones from Stuller.
The Beauty of it all this holiday season is
Red Box Diamonds® at Tremendous Savings!
Sale/CT
Serial
Shape
Clarity
Color
Wgt.
% off RAP
Serial
Shape
Clarity
Color
Wgt.
75924*
75924*
67595**
67505**
AS
AS
AS
AS
VVS1
VVS1
VS2
VVS1
E
E
D
G
.42
.42
.52
.70
$1,780
$1,780
$2,100
$2,695
46.06%
46.06%
40.00%
46.01%
112696*
112694*
112695*
85907**
OV
OV
OV
OV
VS1
VS1
VS1
VS1
G
G
G
I
.40
.42
.44
.48
$1,385
$1,385
$1,385
$1,130
Sale/CT
% off RAP
42.92%
42.29%
42.92%
40.53%
67513**
59985*
59994*
54332**
59984*
67529*
105684*
54339*
54340*
105685*
75683*
75595**
76033**
76026**
76007**
121129**
102899**
70519***
95932***
95966***
111335***
121246*
123404*
125880**
68162**
71476**
10711*
62363**
AS
AS
AS
AS
AS
AS
AS
AS
AS
AS
AS
AS
AS
AS
AS
AS
CU
CU
CU
CU
CU
EC
EC
EC
EC
EC
EC
EC
VVS1
VVS2
VS1
VVS1
VS1
VS1
VS1
VS1
VS2
VS1
VS1
VVS2
SI1
VS2
SI1
VS1
VS2
VS1
VS2
SI2
VS1
VVS2
SI2
VS1
VVS1
VVS1
VVS1
VS1
G
K
J
G
H
J
K
K
K
K
I
D
F
D
E
E
J
H
G
G
K
J
L
I
G
D
G
G
.70
.70
.72
.72
.73
.73
.74
.74
.76
.80
.90
.90
1.00
1.01
2.03
4.02
3.01
3.02
3.12
4.01
5.68
.39
.52
.67
.77
.94
1.01
1.55
$3,000
$1,345
$1,510
$3,000
$2,400
$1,680
$1,400
$1,200
$1,240
$1,400
$2,320
$4,020
$3,360
$4,200
$6,600
$21,815
$5,382
$7,205
$10,380
$7,650
$6,740
$860
$525
$1,400
$3,000
$3,775
$3,925
$5,160
40.00%
46.20%
46.07%
40.00%
40.00%
40.00%
41.67%
46.25%
46.09%
41.67%
46.05%
40.00%
40.00%
40.00%
40.00%
46.00%
40.86%
55.52%
40.00%
41.15%
53.19%
49.41%
59.62%
41.67%
40.00%
46.07%
47.67%
40.00%
85631**
115790*
65482***
123391*
86651**
85741**
86046**
94951*
65447*
84137*
118235*
79382*
124792**
124791**
89565*
83527*
81678*
124782**
88642***
123238**
123298*
91288*
97504*
123292*
123131*
58343*
116402*
57592*
OV
OV
OV
PS
PS
PS
PS
PS
PS
RA
RA
RA
RA
RA
RA
RA
RA
RA
RA
RD
RD
RD
RD
RD
RD
RD
RD
RD
VS1
VS1
SI2
SI3
VS2
VVS2
VS1
I2
SI2
SI1
I1
SI3
SI1
VS2
VS2
SI1
I2
SI2
SI1
SI1
SI2
VS1
SI1
SI1
SI2
VS2
VVS2
SI2
J
K
H
J
D
H
G
E
F
K
D
G
I
I
J
K
F
I
H
H
I
I
F
H
H
H
G
D
.65
1.50
2.02
.38
.70
.70
.71
1.51
1.52
.70
.72
.91
1.01
1.01
1.03
1.04
1.06
1.11
2.06
.38
.38
.38
.39
.39
.39
.39
.40
.54
$1,080
$2,265
$3,710
$645
$2,940
$2,320
$2,480
$1,445
$3,505
$1,250
$1,510
$2,100
$2,400
$2,700
$2,320
$1,870
$1,130
$2,100
$4,320
$1,175
$940
$1,185
$1,320
$1,160
$1,015
$1,320
$1,810
$1,740
46.00%
46.07%
43.79%
41.36%
40.00%
46.05%
42.33%
42.20%
46.08%
40.48%
41.92%
40.00%
40.00%
40.00%
40.51%
41.56%
46.19%
40.00%
46.00%
41.25%
41.25%
46.14%
40.00%
42.00%
40.29%
40.00%
41.61%
40.00%
Reports: *Stuller, **GIA, ***All others. Pricing is jeweler cost and subject to change without notice. Information on availability and pricing is valid as of 10/1/08. If a diamond
listed is no longer available, please visit www.stuller.com or contact your Diamond Sales Specialist at 800.877.7777, and press 5.
18 | the stuller standard | www.stuller.com DECEMBER 2008
ABOUT GEMSTONES
Serial
Shape
Clarity
Color
Wgt.
RD
RD
RD
RD
RD
RD
RD
RD
RD
RD
RD
RD
RD
RD
RD
RD
RD
RD
SQ
SQ
SQ
SI1
SI3
SI3
VS2
I1
SI2
I1
SI2
I1
SI2
VS2
VS1
I1
VS1
SI2
SI2
SI2
SI2
SI1
SI1
VS1
E
E
F
E
F
E
F
F
E
E
J
I
G
G
D
D
D
H
F
F
H
.56
.56
.56
.57
.58
.70
.71
.71
1.01
1.04
1.07
1.13
1.22
1.50
2.00
2.03
2.21
3.24
.38
.38
.38
48787**
68865*
76259*
57514**
75216*
69933*
76577*
54405*
119218***
119134***
93555***
98154*
75203*
124738***
64299***
69317*
78761***
124832***
123389*
123388*
121448*
Sale/CT
$1,980
$1,295
$1,320
$2,340
$1,025
$2,460
$1,620
$2,280
$1,920
$3,080
$2,750
$3,720
$2,220
$6,380
$6,480
$6,480
$6,480
$6,050
$965
$965
$1,025
% off RAP
Serial
Shape
Clarity
Color
Wgt.
40.00%
46.04%
40.00%
40.00%
46.05%
40.00%
40.00%
40.00%
52.00%
47.80%
46.08%
40.00%
40.00%
45.00%
40.00%
40.00%
40.00%
45.00%
51.75%
51.75%
53.41%
121498*
121442*
122942
123519*
121428*
121453*
123387*
121496*
121507*
121504*
76875*
95685**
50039*
49200*
89499*
77575*
89465*
92435**
79366*
95609*
SQ
SQ
SQ
SQ
SQ
SQ
SQ
SQ
SQ
SQ
SQ
SQ
SQ
SQ
SQ
SQ
SQ
SQ
SQ
TR
VS2
VS2
SI1
SI2
VS1
VS1
VS2
VS2
VS2
VS2
VVS1
VS1
VS1
VVS1
VS1
VS1
VVS1
VVS2
SI2
SI1
G
H
G
G
H
I
G
H
H
H
G
E
E
G
H
J
K
F
K
G
.38
.38
.39
.39
.39
.39
.39
.39
.39
.39
.40
.41
.41
.43
.45
.50
.51
1.03
2.22
2.02
Sale/CT
$1,120
$1,045
$1,125
$875
$1,025
$1,010
$1,075
$1,110
$1,045
$1,045
$1,510
$1,680
$1,680
$1,680
$1,320
$1,100
$915
$4,560
$2,760
$5,130
% off RAP
49.09%
47.75%
40.79%
45.31%
53.41%
46.84%
51.14%
44.50%
47.75%
47.75%
46.07%
40.00%
40.00%
40.00%
40.00%
40.00%
46.18%
40.00%
40.00%
46.00%
Reports: *Stuller, **GIA, ***All others. Pricing is jeweler cost and subject to change without notice. Information on availability and pricing is valid as of 10/1/08. If a diamond
listed is no longer available, please visit www.stuller.com or contact your Diamond Sales Specialist at 800.877.7777, and press 5.
Black Box Gemstones® in Matched Sets
Serial
53890
53889
113113
113114
57301
57302
100346
100347
112104
112103
59835
59824
109644
109641
60465
60466
104677
104679
93242
86894
80778
80779
114273
104206
42396
42400
123099
123100
42494
37267
104721
104720
86983
86984
82492
82493
82491
GEMSTONE
COLOR
AC Alexandrite
AC Alexandrite
Round Alexandrite
Round Alexandrite
Square Alexandrite
Square Alexandrite
Trillion Alexandrite
Trillion Alexandrite
EC Aquamarine
EC Aquamarine
Oval Aquamarine
Oval Aquamarine
Oval Emerald
Oval Emerald
Pear Emerald
Pear Emerald
Pear Emerald
Pear Emerald
Trillion Emerald
Trillion Emerald
Oval Ruby
Oval Ruby
Oval Ruby
Oval Ruby
AC Sapphire
AC Sapphire
AC Sapphire
AC Sapphire
EC Sapphire
EC Sapphire
EC Sapphire
EC Sapphire
Oval Sapphire
Oval Sapphire
Round Sapphire
Round Sapphire
Round Sapphire
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
Blue
Blue
Blue
Blue
Blue
Blue
Blue
Blue
Yellow
Yellow
Blue
Blue
Blue
clar. Wgt. enh. $ per/CT
ECLN
ECLN
ECLN
SLYI
SLYI
MODI
ECLN
ECLN
ECLN
ECLN
ECLN
ECLN
SLYI
SLYI
SLYI
SLYI
SLYI
ECLN
SLYI
MODI
MODI
MODI
ECLN
SLYI
ECLN
ECLN
ECLN
ECLN
ECLN
SLYI
ECLN
ECLN
ECLN
ECLN
ECLN
ECLN
ECLN
0.77
0.84
0.97
0.75
0.43
0.42
1.03
0.91
4.91
4.58
2.42
2.56
1.51
1.58
2.43
2.48
1.18
1.25
0.73
0.75
0.84
0.87
1.18
1.04
2.28
2.04
2.85
2.91
2.24
2.43
1.52
1.57
0.95
0.97
3.13
3.10
4.01
N
N
N
N
N
N
N
N
H
H
H
H
O
O
O
O
O
O
O
O
N
N
H
H
H
H
H
H
H
H
H
H
N
N
H
H
H
$2,900
$2,900
$4,000
$4,000
$2,575
$2,575
$8,000
$8,000
$275
$275
$125
$125
$1,700
$1,700
$2,300
$2,300
$550
$550
$725
$725
$1,000
$1,000
$1,500
$1,500
$1,075
$1,075
$1,250
$1,250
$1,100
$1,100
$845
$845
$365
$365
$1,500
$1,500
$1,575
net $
$2,233.00
$2,436.00
$3,880.00
$3,000.00
$1,107.25
$1,081.50
$8,240.00
$7,280.00
$1,350.25
$1,259.50
$302.50
$320.00
$2,567.00
$2,686.00
$5,589.00
$5,704.00
$649.00
$687.50
$529.25
$543.75
$840.00
$870.00
$1,770.00
$1,560.00
$2,451.00
$2,193.00
$3,562.50
$3,637.50
$2,464.00
$2,673.00
$1,284.40
$1,326.65
$346.75
$354.05
$4,695.00
$4,650.00
$6,315.75
Black Box Gemstones® in Matched Sets
Serial
79645
79650
46128
46127
120346
120345
120326
120327
120425
120424
120404
120403
120383
120382
120436
120437
70042
42421
45835
43487
105079
105078
112551
112552
112516
112517
79827
79825
112144
112143
112141
112140
120460
120459
120523
120524
GEMSTONE
Trillion Sapphire
Trillion Sapphire
Trillion Sapphire
Trillion Sapphire
Oval Spinel
Oval Spinel
Oval Spinel
Oval Spinel
Oval Spinel
Oval Spinel
Oval Spinel
Oval Spinel
Pear Spinel
Pear Spinel
Pear Spinel
Pear Spinel
EC Tanzanite
EC Tanzanite
Oval Tanzanite
Oval Tanzanite
Pear Tanzanite
Pear Tanzanite
AC Tourmaline AC Tourmaline
AC Tourmaline
AC Tourmaline
EC Tourmaline
EC Tourmaline
Oval Tourmaline
Oval Tourmaline
Oval Tourmaline
Oval Tourmaline Oval Tourmaline Oval Tourmaline
Round Tourmaline
Round Tourmaline
COLOR
Blue
Blue
Orange
Orange
Pink
Pink
Pink
Pink
Purple
Purple
Purple
Purple
Pink
Pink
Pink
Pink
NA
NA
NA
NA
NA
NA
Brownish Red
Brownish Red
Golden
Golden
Blue (indicolite)
Blue (indicolite)
Green (chrome)
Green (chrome)
Green (chrome)
Green (chrome)
Olive
Olive
Golden
Golden
clar. Wgt. enh. $ per/CT
SLYI
SLYI
SLYI
MODI
ECLN
ECLN
ECLN
ECLN
ECLN
ECLN
ECLN
ECLN
ECLN
ECLN
ECLN
ECLN
ECLN
ECLN
ECLN
ECLN
ECLN
ECLN
ECLN
ECLN
ECLN
ECLN
ECLN
ECLN
ECLN
ECLN
ECLN
ECLN
SLYI
SLYI
ECLN
ECLN
2.01
2.14
1.19
1.03
0.88
0.84
1.13
1.13
2.02
1.92
1.41
1.67
0.71
0.74
1.17
1.50
1.06
1.04
1.26
1.42
0.93
1.00
4.41
4.02
2.32
2.45
8.76
8.54
1.23
1.20
1.47
1.30
1.67
1.89
1.17
1.19
H
H
N
N
N
N
N
N
N
N
N
N
N
N
N
N
H
H
H
H
H
H
N
N
N
N
N
N
N
N
N
N
N
N
N
N
$385
$385
$450
$450
$300
$300
$340
$340
$235
$235
$115
$115
$260
$260
$115
$115
$355
$355
$425
$425
$450
$450
$200
$200
$150
$150
$980
$980
$300
$300
$425
$425
$75
$75
$65
$65
net $
$773.85
$823.90
$535.50
$463.50
$264.00
$252.00
$384.20
$384.20
$474.70
$451.20
$162.15
$192.05
$184.60
$192.40
$134.55
$172.50
$376.30
$369.20
$535.50
$603.50
$418.50
$450.00
$882.00
$804.00
$348.00
$367.50
$8,584.80
$8,369.20
$369.00
$360.00
$624.75
$552.50
$125.25
$141.75
$76.05
$77.35
All gemstones in the December issue have Stuller report and are sold only as sets. Pricing is jeweler cost. ECLN (eyeclean);
SLYI (slightly included); MODI (moderately included); HVYI (heavily included); DCLS (déclassé).
DECEMBER 2008 We love our magazine, but stuller.com has today’s pricing. Please visit us online for the most current information.
DPS COLUMN
DPS diam nd facets
w
Huge Baby Boomer Opportunity
for Your Store
e at the DPS have been studying the
to surprise their mom with a significant diamond pendant for her
impact of Baby Boomers on our industry
75th birthday. Women are treating female friends to diamond fashion
for years. Recently, we’ve worked with
rings for professional achievements or retirement. Others are buying
demographic consultants in our San
diamond studs for a graduating niece, a favorite bat-mitzvah girl or a
Francisco office to get the latest news
grand-daughter’s sweet sixteen.
about this pivotal generation. Our
colleague Mary Brown at JWT-Boom
Selling to Boomers
San Francisco literally “wrote the book” on marketing to this group in
Last year, Baby Boomers purchased over 8 million pieces of
2006 (it’s called Boom, and we recommend it highly). Here are some
diamond jewelry, worth $6.4B. That’s especially impressive because
thoughts on this mega-opportunity, based on our data and Mary’s.
their contribution to the value of the market grew over 20% in one
year. They are increasing the value of the market, not just because
About the Boomer Generation
of the sheer size of the cohort, but also because they are typically
You may know that Boomers are the largest generation in US history,
spending more in your store than younger shoppers. On average,
numbering about 78 million born between 1946 and 1964. What you
people over 50 spent 12% more (national average price= $783) than
may not know is that 54% earn over $100K per year – far higher than
18-49’s, who only spent $702. Since their earning power is at its
the percentage of affluents in younger and older generations. Many
height, it may even be time for them to upgrade an engagement ring
Boomers are over 50, the age group that accounts for over 75% of
or mark a milestone anniversary.
US assets. These are clearly the consumers to court – in any economy
This generation has no guilt when it comes to treating themselves to
-- because of their higher disposable income. In contrast to mature
the finer things in life. Many moneyed Boomer women say “I’ve worked
adults of previous generations, this group has always demanded luxury
hard and can buy myself diamonds when I want to.”
products and has loved to treat themselves well. They will be the last
group to eliminate luxury purchases from their lives.
Given their strong influence in our society, their affluence, their
huge jewelry purchasing habits and their high average ticket one
Each generation in our culture shares certain common experiences
would imagine that our industry has done a great job of marketing to
in their formative years that shape their attitudes, their aspirations
this group. Astonishingly, very few jewelers have courted this group
and their purchasing patterns. Boomers grew up in the Viet Nam era
effectively or consciously.
when the Beatles and Dylan were new. They came of age when society’s
Imagine what you could do for your business if you became their
values were changing quickly. Shopping malls were just appearing,
go-to source for diamond jewelry. This is the group that is most likely
consumer product choices were exploding, television was in its heyday
to include the “crown jewels” of consumers: Heavy Owners! Heavy
and the economy was in a growth spurt.
Owners (who have acquired 8+ pieces of diamond jewelry) purchase
Now that the bulk of this generation is in their 50’s and early 60’s,
more frequently than other consumers and spend more each time. So
they are experiencing profound changes in their lives. Many of these
think about all the ways that you can make your store more inviting
transitions call for diamond jewelry purchases! From becoming mother
to Boomers – and look for opportunities to target them in your
of the bride to commemorating the birth of a grandchild to honoring a
marketing efforts.
big accomplishment at the office, Boomers have many new reasons to
celebrate with diamonds. Diamond jewelry is one of the few things that
Editor’s Note: This is part of a running series from Claudia Rose, Director of Industry
have enduring value in a world of economic chaos and confusion. Every
Strategy, at the Diamond Promotion Service.
purchase means there is something to pass on as an heirloom to future
generations – a comforting rationale for buying.
Gift Purchases
In addition to being enthusiastic recipients of diamond jewelry,
Baby Boomer women are also giving diamond gifts to others in
unprecedented numbers. Fifty-something sisters are getting together
Luxecor™
The exciting, revolutionary new gold
wedding bands for today’s bridal consumer!
Luxecor™ patent pending technology offers:
•
•
•
•
•
Same width, same thickness but 25% lighter *
Lifetime warranty **
Custom laser engraving
Free six-slot ring display with the purchase of six Luxecor™ bands
All available in 4mm – 8mm widths.
LCMGR11
14kt Yellow
LCIR11
14kt White
LCIR11
14kt Yellow
Engraved Band
Six-slot ring display 61-8206
with Luxecor™ rings.
For more information on Luxecor™, visit www.stuller.com or call 1· 800 · 877 · 7777.
* 25% is the average weight reduction. Actual amount varies by width and finger size.
** Free from manufacturing defects
STULLER STUDIO
Explore the Benefits
of Stuller Studio
Are you aware of all the benefits that Stuller
Studio has to offer? Stuller Studio offers high-quality, oneof-a-kind product how and when you want it. Experience
the many benefits Stuller Studio has to offer:
• Largest inventory of mountings, diamonds
and gemstones. Stuller’s extensive inventory offers
you the largest possible selection of mountings and
gemstones in the industry.
• Effective inventory management. What could
be better than selling the jewelry and paying for it
after the sale? That’s putting the money in the bank
and not in your showcase!
• Reduce overhead costs and increase sales.
Stuller Studio will set, size, and assemble your
jewelry, allowing you to spend more time on the sales
floor and less time at the bench.
• Rapid delivery. Stuller Studio guarantees delivery
of your order within three to five business days.
• Customer satisfaction. Stuller Studio provides
you with the opportunity to work directly with your
customers to design a piece that meets their specific
needs.
• Customizable, high-quality product. With
Stuller Studio, you can customize product from a
variety of product categories, from diamond and
color fashion to religious and family jewelry. We
guarantee that each piece is of utmost quality and
consistently reliable.
Best of all, placing your Stuller Studio order is simple.
First, choose the mounting and gemstones you want to set,
decide on stone shape and size, gold color and ring size.
You can place your order by going to stuller.com or by
calling 800.877.7777, and we will complete and ship your
custom jewelry within five working days. That’s a lot of
benefits to explore!
71452 Stuller Curve Entourage Mounting,
14kt white, $453. Shown set with 14mm x
9mm AA pear-shape Swiss Blue Topaz, and
~0.19 ct tw GH, I1 Diamonds, $1,272.
Mountings: Pricing is suggested retail
in U.S. Dollars at a $900 gold market; $2,000 platinum; $20 silver, and subject to change
without notice. Sold by DWT, plus labor and invoiced by exact DWT shipped, blank, without stones. Most items available set Stuller
Studio with your choice of stones from our exclusive inventory within five days and are non returnable, non cancelable.
Photography: Most products enlarged to show beauty of detail.
Finished Jewelry: Pricing is suggested retail
in U.S. Dollars at a $900 gold market; $2,000 platinum; and subject to change
without notice. Sold by piece, not weight, with stones featured. Product stone code descriptions can be found on pages 499-502
of The Finished Jewelry Collection, Vol. 67. Many styles are exclusive copyright of Stuller, Inc. and strictly enforced.
S T U L L E R PA RT N E R
platinum opportunities
y
Sell more platinum
with PGI’s
free in-store signage!
our customers have begun their holiday
“It’s an exciting program because measurable results can be seen
shopping and jewelry is at the top of many
immediately,” Reilly added. “Historically, we know that when properly
wish lists! One of the most important things
displayed, identified and differentiated from other precious metals,
you can do is to make sure your customers
platinum sells better.”
know you carry the products they want. With
Darlene Miller, owner of M.J. Christensen in Las Vegas, Nevada, has
the high desire for platinum as the metal of
already seen amazing results. “We ordered several duratrans to place in
choice among brides-to-be, what better way
our stores and customers have had a positive reaction seeing platinum
than in-store signage such as posters, light-
prominently advertised and featured in the showcases.”
boxes and counter-top signs to let them know
you carry the highly sought-after platinum products they yearn for?
“Our Best Practices research has shown how important it is to
To incorporate the 3-Platinum-Ring signage support materials for
Stuller platinum product in your store, the ordering process is fast and
easy. Here’s how you get started:
distinguish platinum in showcases located in a prominent area of the
1) Visit www.duratranorders.com/platinumguild
store. Many times customers leave the store or “trade down” to something
2) Order the desired quantity and size featuring the
else, simply because they couldn’t find platinum among the sea of white
Stuller products
metals,” states Kevin Reilly, Manager of Industry Relations at PGI. “This
3) Wait to receive email confirmation letting you
becomes a missed opportunity to capitalize on the heightened product
know your order has been received. This will allow
awareness, and the increased sales and profits platinum brings.”
you to check your shipping status. Orders will ship
In a proactive move to address these missed opportunities, PGI is
within three to four business days.
presenting retailers with an offer that’s simply too difficult to refuse.
Effective immediately, PGI is picking up the tab for in-store 3-
Please act quickly as supplies are limited and the offer is available on
Platinum-Ring signage featuring select platinum product from Stuller
a first-come, first-served basis. Hardware costs, including light boxes,
Settings. The program offers 3 different layouts on 6 different types of
frames, poster stands, etc., are not included.
posters and light-boxes. You also have the opportunity to customize the
layout to feature your logo.
For more information, visit www.duratranorders.com/platinumguild
and order your free Stuller platinum signage today!
PGI’S
PLATINUM
SIGNAGE
POSTER
PGI’S PLATINUM
SIGNAGE ON LIGHTBOX
DECEMBER 2008 We love our magazine, but stuller.com has today’s pricing. Please visit us online for the most current information.

Great Gifts at Great Prices Brooches Penned as Hot Fashion

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