Company Presentation (PDF 2.5mb)

Core Values:
• Community:
Providing local
employment for rural
Irish community for 30
years.
• Openness:
Thinking outside the
box, 1st producers of
farmhouse blue cheese
in Ireland.
• Personable:
Driven by people with
passion and
commitment.
• Excellence:
Consistently
recognised.
Our Background:
• J&L Grubb Ltd was
established by a husband
(Louis) and wife (Jane) team.
• Jane Grubb was driven by a
love of food.
• Louis Grubb by a desire to
build a future for the family farm:
Beechmount.
• J&L Grubb Ltd is owned by two
generations of family: Jane and
Louis and their daughter and sonin-law (Sarah and Sergio
Furno.)
• In 2012 J&L Grubb Ltd started
trading as Cashel
Farmhouse
Cheesemakers.
Our Focus:
Production of Quality Farmhouse Cheese with capability in:
Maturation, Supply Chain and Marketing
• Branded sales to:
 The speciality market both at
home and abroad
 Multiple retailers
 Foodservice looking to offer
a product with provenance.
• Volume capacity:
 Cashel Blue® (100 %
cow’s milk) 300+ tonnes
 Crozier Blue (100%
sheep’s milk) 15 tonnes
 Cashel Cream
Cheese (100% natural
cream cheese with blue
cheese notes) 30 tonnes
Inside Our Cheese House:
A Fusion of Tradition and Technology. Total Capacity 500+ tonnes
Cashel Blue®:
“A Subtle Creamy Blue Handmade in Co. Tipperary”
• Handmade in 2200
litre (500 gallon) open
vats exclusively on
Beechmount Farm.
• Each batch is
individually
tasted, matured
and selected
according to specific
requirements.
• A good introductory blue,
subtle, creamy and
easy to eat.
Cashel Blue®:
Usage ideas
Created in 1984 by an ex-chef (Jane Grubb) Cashel Blue® has always lent itself to
multiple usage possibilities.
Above examples (left to right) include:
• As part of a cheeseboard;
• An addition to your favourite soup;
• Used as an element within a salad;
• As part of a caramelised onion and blue cheese pizza.
Crozier Blue:
“Distinct, Creamy, Full Flavoured Sheep’s Milk Blue”
• Ireland’s only
sheep’s milk
blue cheese.
• All the milk comes
from a single
•
flock of 350 sheep.
A full flavoured
cheese balanced by a
pleasant
creaminess with
a hint of spice.
NEW
Cashel Cream Cheese:
A Speciality Spread Made From 100% Natural Ingredients
Mature Cashel Blue®, Cream Cheese, Fresh Cream, a Splash of Water & Nothing Else
USP:
• Convenience with
farmhouse provenance
• Multiple Applications:
• Appeals to a younger
demographic. (Buffalo
Wings with Blue Cheese
Dip).
• No waste.
• Re-sealable format.
• Mild & creamy.
• Easy to use.
• An introduction to blue
cheese.
Formats:
•
•
500g tub: Shelf life 60 days
200g tub: Shelf life 60 days
Logistics:
• Experience in direct
sales to
Australia, including regulatory paperwork.
• In-house labelling and barcoding expertise.
• All product released subject to positive
release.
• Capability of delivery up to 3
times per
week to the UK.
• Capability of weekly delivery direct to
Mainland Europe.
• Working partnership with distributor
in France with capability of delivery
throughout France, the Benelux and
•
Scandinavia
Stock consolidation centre
“Oakland” near Dublin with access to wider
range of farmhouse cheese.
Product Support:
•
•
•
•
•
•
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Training
Point of sales material
Sampling stock
Price promotion
Consumer & Trade
events
Tastings
Virtual media presence
(8000 virtual
community members)
Sales personnel
present in France,
Benelux, Germany and
USA
Dual language website
(French and English)
Launch May 2015
Thank you for your time.
For further information on Cashel Farmhouse Cheesemakers
go to www.cashelblue.com or contact us on +353 (0)52 613151
or [email protected]
Louis Clifton Brown
QMS Manager
[email protected]
Sarah Furno
General Manager & Director
[email protected]
Sergio Furno
Marketing Director
[email protected]