2014 Media Kit - International Builders` Show

2014 Media Kit
audience demographic profile
AU D I E N C E
CO M P %
2014
AU D I E N C E
CO M P %
H O U S E H O L D S TAT U S
C I R C U L AT I O N
Ratebase
1,100,000
Married
3,225,000
67.0 %
Frequency
10x/year
Children in HH
1,665,000
34.6 %
Own Home
3,906,000
81.2 %
Home Value $300,000 +
829,000
17.2 %
Median Home Value
$183,234
AU D I E N C E
Total
4,811,000
Men
3,437,000
71.4 %
Women
1,374,000
28.6 %
AG E
E D U C AT I O N
Graduated College +
1,295,000
26.9 %
Attended/Graduated College +
2,640,000
54.9 %
25-49
2,044,000
42.5%
35-54
2,079,000
43.2 %
O CC U PAT I O N
30+
4,488,000
93.3 %
Employed Full Time
2,539,000
52.8 %
Median Age
52.4
Professional/Managerial
1,188,000
24.7%
Construction/Trades
435,000
9.0 %
H O U S E H O L D I N CO M E
$60,000 +
2,597,000
54.0 %
D I Y is N O T J ust a H o b by, I t ’ s T hei r I dentity
$75,000 +
2,038,000
42.4 %
Did remodeling or home improvements
2,237,000
46.5%
$100,000 +
1,310,000
27.2 %
Plan home remodel within 12 months
1,467,000
30.5%
Median HHI
$65,137
Home remodeling influencers
711,000
14.8 %
Knowledge/experience in home remodeling 1,679,000
34.9 %
Reach an E n g ag ed Audience
50 minutes spent reading an issue
59.3% read 3-4 of 4 issues
57% take action after reading about a product or service advertised
in the magazine
Rank in top 25 of all 193 measured magazines for very good/one
of my favorites; #1 rank in competitive set
Source : MRI spring 2013
09.27.13
editorial calendar
ISSUE
2014
E D I T O R I A L F E AT U R E
AD CLOSE
M AT E R I A L S
DUE
ON SALE
9.17.13
9.24.13
11.19.13
11.19.13 11.26.13
1.14.14
12.17.13 12.24.13
2.11.14
1.21.14
1.28.14
3.11.14
2.18.14
2.25.14
4.15.14
3.18.14
3.25.14
5.13.14
Woodworking
dec/jan
2014
• How to Finish a Tabletop
• Organize Your Entryway
• Home Tech
• How to Use a Snow Blower
• W hat if You Lost Heat?
• Special Section: All-American Products
• Home Care & Repair:
• Top 10 Tips:
• Pro Tips:
• Car & Garage:
Storage Solutions
FEB
• Triple Your Closet Space
• Problem-Solving Products
• Secret Hiding Places
• Guide to Sump Pumps
• Emergency Readyness
•H
ome Care & Repair: Replacing
Sink Baskets
•T
op 10 Tips: Leveling
•P
ro Tips: PEX
•C
ar & Garage: Buying Tires
★ INTERNATIONAL BUILDERS’ SHOW, KBIS
Lawn & Garden Tips
MARCH
• Best in DIY: Buying a Faucet
• Tips: Lush Lawn: Fertilizer,
Great Trim, Dealing with a
Home Emergency
• Tub Surround in a Day
• Home Care & Repair: Repairing
Underground Cable
• Top 10 Tips: Unclogging Drains
• Pro Tips: Roofing
• Car & Garage: Motorcycle Maintenance
• Go to the Pro!: Curb Appeal: Easy
Outdoor Projects
Rescue a Patio
APRIL
• Best in DIY: Garage Door Openers
• How to Install a New Shingle Roof
• Home Tech
• Patios: Pavers, Walkways,
Masonry
• Home Care & Repair: Grill Maintenance Getting Ready for BBQ Season
• Top 10 Tips: Painting a Ceiling
• Pro Tips:
• Car & Garage: Bolt/Road Test
•G
o to the Pro!: Safe Haven: Home &
Garage Security
Annual Decking Issue
MAY
• Storage Locker for the Back
of Garage
• New Deck Products
• Roof for Under a Deck
• Building the Perfect BBQ Area
• Outdoor Rooms
• Landscaping
•C
lassic Backyard Bench
•H
ome Care & Repair: Deck Restoration
•T
op 10 Tips: Kitchen Cleaning
•P
ro Tips:
•C
ar & Garage: Flat Tire!
•G
o to the Pro!: Low Maintenance
& Maintenance-Free Homes
★ NATIONAL HARDWARE SHOW
Annual Paint Issue
JUNE
• Best in DIY: Hammers
• Avoid Top 20 Painting Mistakes
• Home Tech
• Get Rid of Irritating Home Noises
• AC Repair and Maintenance
★ BONUS DISTRIBUTION
• Home Care & Repair: Masonry
Repair Work
• Top 10 Tips: Furniture Fixes
• Pro Tips: Safe Scaffolding
• Car & Garage: ATV’s
• Go to the Pro!: Paint & Stain
NOTE: DATES AND EDITORIAL SUBJECT TO CHANGE.
ALL ISSUES STARCH MEASURE
09.06.13
editorial calendar
ISSUE
2014
AD CLOSE
M AT E R I A L S
DUE
ON SALE
4.21.14
4.29.14
6.10.14
6.17.14
6.24.14
8.5.14
• Home Care & Repair: Removing Popcorn
Texture from Ceilings
• Top 10 Tips: Patching Wall Holes
• Pro Tips:
• Car & Garage: Motorcycle Maintenance
• Go to the Pro!: Home Office
7.22.14
7.29.14
9.9.14
• Home Care & Repair: Sharpening Drill Bits
• Top 10 Tips:
• Pro Tips: Compressors and Hoses
• Car & Garage: Garage Storage Solutions
• Go to the Pro!: Tools You Can Use
8.17.14
8.26.14
10.13.14
9.16.14
9.23.14
11.18.14
E D I T O R I A L F E AT U R E
Annual Shed Issue
JULY/AUG
• Great Garden Shed
• Shed Tips and Techniques
• Gas for Small Engines
• DIY Home Security
•H
ome Care & Repair: Recaulk a Shower
•T
op 10 Tips:
•P
ro Tips: Sawzall Tips
•C
ar & Garage: Gasoline
•G
o to the Pro!: Weekend Room Makeover:
Kitchen, Bathroom, Laundry Room
Annual Garage Issue
SEPT
• Ultimate Garage Storage System
• Tool Storage Project
• Get Rid of Mice
• Home Care & Repair: Advanced Garage
Door Fixes
• Top 10 Tips: Cutting In
•P
ro Tips: Our Favorite Wiring Tips
•C
ar & Garage: Oil, Filters, Lubes
•G
o to the Pro!: Cut Utility Bills - Live &
Love Your Green
Annual Kitchen & Bath Issue
OCT
• Spray Kitchen Cabinets
• Advanced Drywall
• Home Tech
• Bath Lighting Around Mirror
• Make Your Home More Energy
Efficient
• Replacement Windows & Doors
Annual Tools Issue
NOV
• Best in DIY: Circular Saws
• Secret Tools of the Pros
• Master Pocket Screws
★ SEMA
Woodworking Issue
dec/jan
2015
• Bookcase with Hidden Room
• Get Out of Plumbing Jams
• Workshop Tips
• Floating Shelves
★ BONUS DISTRIBUTION
•H
ome Care & Repair: Roofing Repair
•T
op 10 Tips:
•P
ro Tips: Demolition
•C
ar & Garage: Improve Your Garage Floor
NOTE: DATES AND EDITORIAL SUBJECT TO CHANGE.
ALL ISSUES STARCH MEASURE
09.06.13
producTion specs & raTes
2014
Mechanical Specs
Digital Files Only
All files must be supplied as PDF/X-1a (refer to
www.prepressure.com/pdf/basics/pdfx-1a for
reference on creating a proper pdf). You must
include trim box data when creating layout
document. It’s your responsibility to download
and review the preflight report and approve
your uploaded file.
bLEED SIZE
LIVE ArEA
TrIM SIZE
SPrEAD
15.75 x 10.75
15.00 x 10.00
15.50 x 10.50
FULL PAgE
8.00 x 10.75
7.25 x 10.00
7.75 x 10.50
1/2 HOrIZONTAL
8.00 x 5.50
7.25 x 4.75
7.75 x 5.25
4.125 x 10.75
3.375 x 10.00
3.875 x 10.50
—
4.625 x 7.50
4.625 x 7.50
2.875 x 10.75
2.125 x 10.00
2.625 x 10.50
Submitting Material
1/3 SQUArE
—
4.625 x 4.875
4.625 x 4.875
All ads must be uploaded via our ad portal:
readersdigest.sendmyad.com
1/6 VErTICAL
—
2.25 x 4.875
2.25 x 4.875
2/3 VErTICAL
5.25 x 10.75
4.5 x 10.00
5.00 x 10.50
1/2 VErTICAL
1/2 ISLAND
1/3 VErTICAL
NOTE: FOR BLEED SIZES, KEEP ALL NON-BLEED MATERIAL 1/4” FROM TRIM
Advertising rates (gross)
1 PAg E
2 / 3 PAg E
1 / 2 PAg E
1 / 3 PAg E
1 /6 PAg E
4-COLOr
$120,750
$95,025
$76,650
$60,270
$34,335
2-COLOr
$96,495
$70,140
$53,550
$38,535
$21,105
bLACK
& WHITE
$83,265
$63,000
$49,980
$34,650
$18,795
Covers (4-Color)
Cover 2: $144,795
Cover 3: $138,180
Cover 4: $156,870
Frequency Discount
3x: 2%
6x: 4%
Rate Base: 1,100,000
10x: 7%
15x: 11%
Contract Color Proofs
Provide two (2) SWOP approved color proofs
Production Questions and
Submitting Hard Copy Proofs,
Please Contact:
Amy Tuller, Production Manager
The Family Handyman
750 Third Avenue, New York, NY 10017
646-293-6143, [email protected]
Ship Inserts To:
RR Donnelley/Glasgow Plant, Attn: Jackie Jones
120 Donnelley Drive, Glasgow, KY 42141
270-678-0274
Note: All rates are gross. Split runs: Closing is one week prior to normal
close dates. (Additional mechanical charge incurred depending on
specifications of the copy split.) Area Copy Splits, Copy Tests, Dealer
Listings and Regional rates are available upon request. Commission:
Agency commission, 15%. Net 30 days. Changes in rates: Announcement
of any change in rates will be made at least 30 days prior to the publication
date of the first issue to be affected by such new rates. general
Conditions: All orders are accepted subject to the Publisher’s general
conditions. Rates and dates subject to change.
For more information, please contact Russ Ellis, Publisher,
at 646.293.6207 or [email protected].
09.27.13
digiTal opporTuniTies
2014
A New Haven for
Home-Proud Consumers
A top-ranked portfolio of premium sites covering
DIY/Home Improvement and Home Design & Décor.
Size, Scale, Market Coverage
• 13+mm monthly unique visitors
• 70+ premium sites: DIY, home improvement and home design
& décor
• Covering over 25% of all home category site visitors monthly
• direct access to qualified prospects interested in learning
more about your brand
Untapped and Unduplicated Audience
• Less than 11% duplication with competitive web destinations
Custom, Turn-Key Marketing Solutions
• Content marketing, high-impact ad units, authentic
integrations and sponsorships
SOURCE: COMSCORE , MARCH 2013
For more information, please contact Russ Ellis, Publisher,
at 646.293.6207 or [email protected].
10.9.13
digital opportunities
2014
A Profile of 70+ Sites
5 Targeted Categories
Home Improvement/DIY
Home Design & Décor
Outdoor Lawn & Garden
familyhandyman.com
aconcordcarpenter.com
ana-white.com
bobvila.com
builderssquare.com
builtbykids.com
charlesandhudson.com
diychatroom.com
diydiva.net
finehomebuilding.com
homeconstructionimprovement.com
hometime.com
hometips.com
lovetoknow.com
lumberjocks.com
manmadediy.com
moneypit.com
oldhouseweb.com
oneprojectcloser.com
remodelingguy.net
repair-home.com
ronhazelton.com
designconfidential.com
diyshowoff.com
toolboxbuzz.com
wonderhowto.com
younghouselove.com
bluecricketdesign.net
bowerpowerblog.com
centsationalgirl.com
curbly.com
domesticadventure.com
homeportfolio.com
hookedonhouses.net
howtonestforless.com
infarrantlycreative.net
itssoverycheri.com
knockoffdecor.com
livingpod.com
makingahouseahome.com
remodelaholic.com
tatertotsandjello.com
thecsiproject.com
thediyclub.com
theidearoom.net
theletteredcottage.com
thenester.com
thriftydecorchick.com
allaboutlawns.com
birdsandblooms.com
countrywomanmagazine.com
farmandranchliving.com
betweennapsontheporch.net
front-porch-ideas-and-more.com
gardendesignonline.com
gardeningknowhow.com
gardentenders.com
plantswap.net
Eco/Green & Healthy Homes
dornob.com
ecohuddle.com
ecorenovator.org
greenbuilding.com
greenlivingideas.com
inhabitat.com
jetsongreen.com
lowimpactliving.com
todaysgreenconstruction.com
Construction Pro-Zone
cleaningtalk.com
contractortalk.com
drywalltalk.com
electriciantalk.com
finehomebuilding.com
homerefurbers.com
hvacsite.com
painttalk.com
plumbingzone.com
preservationtalk.com
roofingtalk.com
woodworkingtalk.com
10.9.13