smethport heritage communities program
Transcription
smethport heritage communities program
SMETHPORT BOROUGH HERITAGE COMMUNITY WORKPLAN TABLE OF CONTENTS CHAPTER/Subsection Page ACKNOWLEDGEMENTS Location Map ii iii BACKGROUND AND OVERVIEW 1 BACKGROUND ACTIVITIES DESCRIPTION Smethport Heritage Communities Program 2 3 COMMUNITY INVENTORIES Community and Area Themes and Sites Architecturally Significant Structures Historic Resources Map Inventory and Calendar of Community Events Inventory and Survey of Businesses Physical and Non-Physical Conditions Community Visual Conditions and Design Analysis 4 4 7 13 15 19 28 34 SYNTHESIS OF INFORMATION Public Input Initial Workshop-Attractions and Needs Second Workshop – Review and Comments Third Workshop – Draft Presentation and Comments Issues and Opportunities Statement Overview 42 42 42 48 53 54 IMPLEMENTATION Tourism and Economics Interpretive Planning Statement Marketing and Hospitality Planning Statement Wayfinding Planning Statement Development and Community Needs Planning Statement Development Program Overview Map Business District Conceptual Plan Gateway Signage Plan Implementation Matrix 56 56 60 66 69 72 73 76 80 83 i ACKNOWLEDGEMENTS This three-year planning effort represents a new approach to heritage planning, in fact it is was funded as a pilot project by the Pennsylvania Department of Conservation and Natural Resources (DCNR) who insisted that the Heritage Communities Program be premised on the engagement of the community. In short, DCNR wanted this to be ―grass roots‖ and not ―top down‖ planning requiring the establishment of the Smethport Heritage Community Stakeholders, a group of area residents who met throughout this process and even spearheaded several early action implementation actions. Members of the Stakeholders Group included Wayne Pearson (Chairman), Ted Gundlah (ViceChairman), Mary Lee Pearson (Secretary), Phyllis Barnhart, Bart Barton, Rose Bishop, Helen Cole, Diana Covert, Linda Devlin, Marianne Dougherty, Penny Eddy, Bob George, Joyce Green, Corky Hull, Les Jordan, Jr., Linda Lake, Harold Lindgren, Debbie Lunden, Eileen McKean, Jim Miller, Sean O'Day, Tina Ponikvar, Ross Porter, Jovanna Porter, Anne Potter, Connie Ronan, Jack Rosenswie, Jackie Taylor, George Tufts, Patty Witchen and Judy Wright. The actions, discussions and comments of this group were appreciated and invaluable. They were actively involved in the well-attended Community Workshops, Stakeholder meetings and engaged the consulting team in thoughtful, insightful and spirited discussion throughout the process. Special thanks goes to DCNR staff involved in the process, specifically through the State Heritage Areas Program, the funding source for this effort. DCNR grasped the importance of the small cities and towns along the Route 6 Corridor to this multi-county tourism destination and recognized the need to develop a special approach for these communities. The Pennsylvania Route 6 State Oversight Committee also worked with the Pennsylvania Route 6 Heritage Corporation and the Pennsylvania Route 6 Tourist Association in the refinement of the Heritage Communities Program concept and in its progress as planning activities proceeded. The Oversight Committee includes representation from various State agencies including DCNR, the Department of Transportation, the Department of Community and Economic Development, the Pennsylvania Historic and Museum Commission and the Pennsylvania Council of the Arts. The efforts of the Development Committee of the Pennsylvania Route 6 Heritage Corporation merit special mention, since it was through Committee efforts that the importance of the small cities and towns along the Corridor was first recognized and the Heritage Communities Program progressed from concept to program. Last but not least, a special thanks to the residents and business community of Smethport who not only embraced this program and participated, but more importantly showed a genuine love for the past, the present and the future of Smethport Pennsylvania. This community is truly a special place and a real asset to Pennsylvania Route 6 and its residents represent the best of the human element that is part of the Pennsylvania Route 6 experience. ii iii SMETHPORT HERITAGE COMMUNITIES PROGRAM Pennsylvania Route 6 Heritage Corridor COMMUNITY WORKPLAN Background A Community WorkPlan is a requirement of the Pennsylvania Route 6 Heritage Communities Program. It is intended to establish an action-oriented framework for local heritage and community planning and implementation in Heritage Communities along Route 6. This is the first attempt at heritage communities planning not only on Route 6 but within the Commonwealth of Pennsylvania. While the document is important in itself the process gone through to prepare it is probably more important. In this regard local engagement is not only important but is required. The process involved the engagement and discussion with a local Stakeholders Group that was involved throughout the planning period. The document attempts to aggregate and synthesize the input and recommendations of this Group, also taking into account public input received at three Community Workshops. The document and process also involves original and secondary research gathered by the Route 6 planning team. The WorkPlan is organized as follows: BACKGROUND ACTIVITIES – DESCRIPTION Smethport Heritage Communities Program Community Inventories - Themes and Sites, Heritage, Community Events, Businesses, Physical and Non-Physical Needs and Visual Conditions and design Analysis SYNTHESIS OF INFORMATION Public Input review and Issues and Opportunities Statement Overview Issues and Opportunities Statement IMPLEMENTATION - Planning Statements and Implementation Strategy Overview The Pennsylvania Route 6 Heritage Communities Program recognizes that the action-oriented framework requires attention to both physical and non-physical needs that address the Visitor’s Experience and the Community Context. Each has an impact on the other, and the latter frames and directly affects the former. Thus the Community WorkPlan must enhance Smethport as a destination and a stopover, without negatively affecting the quality of life and community characteristics that make it a great place reside. In essence then, this entire process is an attempt to address tourism in a context-sensitive manner. In this regard, we recommend a number of enhancements: 1 Visitor Experience Enhancement – ―things to see and do‖ Permanent Visitor’s Center – at one of several sites Local promotional effort – brochure Hospitality Training/Education – for business owners/employees (in process) Hamlin Lake Park Master Plan – multi-faceted master and improvement plan Wayfinding Signage – at critical attractions The Woodworking/Artisan’s Center – in the former Christmas Store Historic District – key mansions/structures Coordination with MCHS on Museum enhancements Trail/Walkway education, network and tie-ins with regional system The Community Context – addressing local needs An affiliate Main Street Program – downtown enhancements & revitalization o Façade and Streetscape o Anchor Building o New Multi-Use Building/Site Reuse o Recruitment/Financing Incentives Residential Reinvestment/Elm Street – minor exterior rehabilitation & streetscape Revisions - Zoning and related regulations Forestry School – sustainability & heritage Lakeside Preservation/Revitalization – follow-up to the Hamlin Lake Park Master Plan 2 BACKGROUND ACTIVITIES – DESCRIPTION The Heritage Communities Program is an initiative of the Pennsylvania Route 6 Heritage Corporation, focused on strengthening the many vibrant communities along the Route 6 Corridor in Pennsylvania. The Program was developed by local stakeholders involved in the development of the Pennsylvania Route 6: Our Heritage and a Destination for the Future – Framework for Action during 200103. These stakeholders have developed the Pennsylvania Route 6 Heritage Communities Program that requires communities – their leaders, business community and residents – to buy into the heritage tourism concept and process. The program provides assistance to Route 6 communities in first identifying and localizing heritage tourism sites, resources and themes; then developing ways to enhance and refine these resources; and finally a way to sustain local heritage tourism. This assumes a very inclusive grass-roots process involving local residents, that will have an important side-benefit of making the community a better place in which to live as well as visit. The key to the Program is to identify and capitalize on the unique qualities of select communities on the Corridor that reflect the themes of Route 6. These themes are as follows: Warrior’s Road honoring the epic stories of the warriors of many races, genders and times fought or lived along the Corridor; The many Natural Opportunities utilized and enjoyed by hunters, fishermen, oilmen, tanners and miners of the region, and the changes in the view of natural resources; The rough terrain required Engineer’s Challenge to be met by spectacular feats of civil engineering that made Northern Pennsylvania and its resources more accessible; The region has provided New Beginnings and Safe Havens for a diverse group including Connecticut Yankees, French Aristocrats and escaping slaves; Visionaries, Achievers and Social Entrepreneurs of the region whose ideas and achievements inspired and transformed the region and the country; and The region’s recognized position as an Outdoor Enthusiast’s Paradise offering active and passive recreational opportunities year-round. The Program is premised on providing technical assistance to the communities in interpreting and localizing these themes. Smethport Heritage Communities Program The unique qualities of the Pennsylvania US Route 6 Corridor are created and affected by the communities along its length. Descriptions of the Corridor often tout the unhurried, small-town ambiance that has not been traded for a ―brand 3 name drive-through identity‖. The Route 6 Community identity is authentic and individual and is not contrived. Route 6 heritage planning recognizes that this ―community identity‖ must be maintained and strengthened if heritage tourism is to prosper along the Corridor. Smethport was the successful applicant to be the first Heritage Community in the Corridor. A local visioning and participation process was carried out to establish the tenants of a local heritage tourism effort meeting the orientation of the Pennsylvania Route 6 tourism effort while addressing local issues, themes and resources. This approach is identified in this planning document – referred to as a Community WorkPlan. As such, it is an action-oriented document that builds on past tourism planning, as well as regional and local efforts. Community Inventories - Community and Area Themes and Sites The Smethport community includes a broad segment of rural central and eastern McKean County, inclusive of the Borough of Smethport and the surrounding townships. Smethport Borough is the County Seat and is approximately 20 miles southeast of the City of Bradford, which is the commercial center of the County and largest population base. Together with surrounding townships, the population of the Bradford area is approximately 18,500 persons. The approximate distances between Smethport and other Route 6 and nearby communities are summarized below: Port Allegany Warren Coudersport Emporium St. Marys Olean, NY Salamanca, NY - 10 miles 42 miles 27 miles 27 miles 43 miles 26 miles 37 miles In the general Smethport area, Keating Township is the largest with an estimated population of just over 3,000 people. Table 1 summarizes the population figures for area municipalities. The data show that Smethport sustained population losses of nearly 3% between 1990 and 2000 then again between 2000 and 2004. Population declines during 1990-2000 occurred in the Townships of Eldred, Hamlin and Liberty, and in the region as a whole. 4 TABLE 1 DEMOGRAPHIC PROFILE Smethport Area and McKean County Community 1990 Population 2000 Population Change 1990-00 # Annin Township Eldred Township Hamlin Township Keating Township Liberty Township Norwich Township Sergeant Township Smethport Borough Region McKean County % 2004 Population Estimate Change 2000-04 # % 805 835 +30 +3.7 831 -4 -0.5 1,768 1,696 -72 -4.1 1,662 -34 -2.0 822 819 -3 -0.4 790 -29 -3.5 3,070 3,087 +17 +0.6 3,047 -40 -1.3 1,764 1,726 -38 -2.1 1,710 -16 -0.9 593 633 +40 +6.7 607 -26 -4.1 154 176 +22 +14.3 169 -7 -4.0 1,734 1,684 -50 -2.9 1,636 -48 -2.9 10,710 10,656 -54 -0.5 10,452 -204 -2.3 47,131 45,936 -1,195 -2.5 44,708 -1,228 -2.7 Source: US Census Bureau According to the US Census estimate the population of McKean County in 2004 was 44,708, a decline of 1,228 people (-2.7%) since 2000. During the period 1990-04, it is estimated that the population declined from 47,131 to 44,708, representing a loss of 2,423 people or 5.1%. During this same period, Smethport Borough sustained population decline from 1,734 to 1,636, or a reduction of 98 people or 5.7%. Obviously, the declining trend is not common among the Smethport area communities, with several Townships experiencing increases between 1990 and 2000 as per actual Census figures. However, all are estimated to have experienced population declines between 2000 and 2004. By 2010 the population projection for McKean County is 44,830 (as per PSU Cooperative Extension; Center for Economic and Community Development). 5 During the planning associated with the Heritage Communities Program, a number of questions and comments were made by those local residents involved in getting a better understanding of the dynamics of change in Smethport itself, specifically, the change in population in relation to natural change (i.e. birth and death) and due to intra-county migration. Table 2 presents this information by analyzing birth and death statistics that allow an informed estimate on in- or outmigration patterns within the Borough. TABLE 2 NATURAL POPULATION CHANGE AND MIGRATION ESTIMATES: 1990-03 Smethport Borough Description Actual 1990 Population Residents’ Deaths 1990-99 Residents’ Births 1990-99 Natural Anticipated Population 2000 Actual 2000 Population Net Estimated Migration (+/-) Residents’ Deaths 2000-04 Residents’ Births 2000-04 Natural Anticipated Population 2004 Estimated 2004 Population Net Estimated Migration (+/-) Source US Census Bureau PA Health Dept. PA Health Dept. Inferred Number 1,734 -299 +236 1,671 US Census Bureau Inferred PA Health Dept. PA Health Dept. Inferred 1,684 US Census Bureau Inferred +13 -150 +85 1,619 1,636 +17 Simply stated, the above-simplified information suggests that if some net inmigration had not occurred between 1990 and 2004, the population of the Borough would be lower by at least 30 people. Of course it is highly likely that a number of residents moved out and others moved in, all becoming part of the net migration figure. Of course had the out-migration exceeded the in-migration the population in 2000 and 2004 would be have been expected to be lower. Interestingly, birth and death figures have varied considerably since 1990, with deaths of Borough residents always outnumbering births by Borough residents except during two years. In the 1990’s annual deaths averaged 30 while births averaged 24. In the 2000’s, deaths are still averaging 29 per year while births average 17 per year. 6 Community Inventories - Architecturally Significant Structures This subsection outlines existing and demolished structures and sites having some role in the heritage of Smethport and the surrounding area. National Register Sites/Properties The Pennsylvania Historic and Museum Commission (PHMC) records delineate twenty-seven (27) properties in McKean County eligible for listing on the National Register of Historic Places. It should be emphasized that this listing is not an exhaustive analysis of potentially significant historic structures and sites, but only those properties and sites that have been brought to the attention of PHMC by others (i.e. individuals, special local studies, properties identified due to federal/state permits or projects, etc.). Only nine (9) of the properties/structures are actually listed on the National Register, and include properties in Bradford (3 structures and the Downtown Historic District), Kane (4 structures) and one property in Foster Township, according to PHMC records. Two structures are identified as being eligible for listing in Smethport, the Mechanic Street Bridge and Old McKean County Jail, but neither is actually listed. Historic Markers PHMC records describe four markers in the vicinity, three in Smethport and one in nearby Mount Jewett, as described below: Marker Name: The Bucktails Date Dedicated: August 8,1949 Marker Type: Roadside Location: U.S. 6 at courthouse, Smethport Category: Military, Civil War Marker Text: At the call of Col. Thos. L. Kane, 100 Civil War volunteers assembled here on Apr. 24, 1861, to go to Harrisburg. Tails of buck deer, worn as distinctive insignia, provided the name of the famed 42d Regiment, of which they were the core. Marker Name: Kinzua Viaduct Date Dedicated: August 15, 1982 Marker Type: City Location: Kinzua Bridge State Park, off SR 3011, 3.5 miles NE of Mount Jewett Category: Business & Industry, Transportation Marker Text: Originally built 1882 for a branch of the Erie Railroad to ship coal northward. It was the world's highest and longest rail viaduct. Rebuilt 1900 to carry heavier loads, it was in service until 1959. Kinzua Bridge State Park was created here, 1963. 7 Marker Name: McKean County Date Dedicated: October 14, 1981 Marker Type: City Location: County Courthouse, U.S. 6 in Smethport Category: Government & Politics, Government & Politics 19th Century, Natural Gas, Oil Marker Text: Formed March 26, 1804 out of Lycoming County. Named for Gov. Thomas McKean. Smethport, the county seat, was incorporated 1853; here the "Bucktails," famed Civil War regiment, assembled in 1861. Oil, gas, and lumber spurred the county's early economic growth. Marker Name: Smethport Date Dedicated: August 8, 1949 Marker Type: Roadside Location: U.S. 6 at courthouse, Smethport Category: Cities & Towns Marker Text: County seat for McKean County since 1807, when land agent Francis King surveyed town lots. The first cabin was built in 1811 by Arnold Hunter; but permanent settlement was delayed until 1822. First courthouse built in 1827. Locally Significant Structures There are a number of structures (60) and sites (14 sites of former structures) of importance in Smethport as listed on Table 3. Most of the structures are residential structures, sometimes referred to as ―mansions‖, although a number are commercial or religious structures. At least nine (9) of the structures, or 15%, are considered to be structurally ―at risk‖ as of 2006. The Historic Resources Map on page 11 graphically summarizes locations and a recommended resulting historic district. In a related matter, local efforts in the Borough are underway for a voluntary registration of historic and/or architecturally significant structures. 8 Table 3 Historic Structures and Sites Smethport Borough Resource Structure America's First Christmas Store John Apple House Astor House Hotel X Ball House Bennett House X Judge Bouton House Ralph Burdick House Byron Hamlin Mansion Byron Hamlin Office X X X X Charles McKean House Chautauqua Imperial Hotel X Court House Delano R. Hamlin Route 6 Diner East Smethport United Christian Church Evangelical Lutheran Church Free Christian Evangelical Church Freeman Mansion Freeman Sanitarium Gallup\Partchey House F.D. Gallup Mansion Grand Central Hotel Grange National Bank X X X X Hamlin Mill Pond Hamlin Bank and Trust Henry Hamlin Mansion John Hamlin House Hilton Glass Co Robert King House John Forest House Kerr’s Theaterium Kittredge Opera House Lindgrens McCandless Mansion McKean County Jail (Old) Medberry House Pierce House Site X X X X Location/Significance 101 W. Main St. (1902); a/k/a Hamilton Building 802 W. King St. Large Hotel (Fire – 1868); site of several homes 707-13 W. Main St. 102 E. Main St. (1828) Col. Kane’s Headquarters in 1861; (Fire – 1882); Present Site - Courtyard Restaurant 707 W. Main St. (1905) 1001 W. Main St. (1901) 619 W. Main (1858) 607 W. Main St.; temporary home of Hamlin Bank after 1880 fire 101 W. Main St. (1904); Colonial Inn W. Main & Fulton Sts. (Fire – 1933); Present site of Quick Fill Main St. (1941); between Church & State Sts. 820 W. Main St. (1881); former Blackberry Inn 423 W. Main St. (1933) Route 6 in East Smethport (1891) N. Fulton St., Former St. Luke’s; Ansgarius Evangelical Lutheran (1881) (1894) X X X X X X X X X X X X X X X X X X X X X X 17 Rosehill Ave. 110 E. King 302 W. Green St. (1875) 306 W. Green St. (1902) W. Main and Fulton Sts. (Fire – 1899) Main St. (1907); presently Northwest Savings Bank 1823 Construction Date 333 W. Main St. (1887) 802 W. Main St. (1868) 904 W. Main St. (1879) 1899; only former office/house remains 110 W. Main St. (1860) 620 W. Main St. (1880) 221 Main St. Fire – 1898; Present site of America’s First Christmas Store 309 Main St. 905 W. Main St. (1891) Eligible for National Register (1875) 606 E. Main Street (1828); underground Railroad Station 500 Block of W. Water St. (demolition) 9 Table 3 (continued) Historic Structures and Sites Smethport Borough Resource Structure PS&NRR Station (Shawmut) Robert Rose Mansion S.A. Backus House Sartwell/Redfield SJ Gifford Saw Mill Smethport Cut glass X Smethport Specialty (Marvel) Smethport Wood Chemical Specht House St. Elizabeth Catholic Church St Luke's Episcopal The Smethport Bottling Works The Sweet Shop United Methodist Church Dewitt Clinton Young Hse. Wright House/Hull’s Hotel William McCoy House Richmond House J.C. Backus/Sartwell H. Sartwell Brownell Building X 2nd Hamlin Bank Charles Sartwell House X X William Haskell House Orlo Hamlin House McCoy House Dr. Minard Guy Mayo House Leonard B. Johnson Hse. David Sterrit Mansion C.D. Comes House. Upper Tavern A.N. Taylor House Cottage House X X X X X X X X X X X Site Water and Mechanic Sts. (only remaining RR depot) 916 W. Main St. (1889) 310 E. Main St. 703 W. Main St. (1900) X X X X X X X X X X X X X X X X X X X Location/Significance Original Building 1910; Present site of Backus Corp and Chef Specialties 304 N. Fulton St.; former site of Boy’s Own and The Boys Magazine East Smethport; large area 307 Mechanic St. (ca. 1865) W. Main and Franklin Sts. (1907) 602 W. Main St. (1892) Present site of Costa’s 119 W. Main St. (The Senior Center) Church and King Sts. (1838) 807 W. Main St. (1874) Fire – 1981; Present site of Hull’s restaurant 609 E. Main Street (Historic Births) 409 Franklin St. 415 Green St. 412 King St. 420 W. Main St. (Early Greek Renewal commercial) 436 W. Main St. (corner W. Main & State Sts.) 708 West Main St. (1849); a/k/a Solomon Sartwell House (architect) 713 W. Main St. 911 W. Main St. (1900) former Christmas Inn 1002 W. Main St. 1109 W. Main Street 1225 W. Main St. 1235 W. Main St.; Brynwood Estate 802 W. King St. (1872) 608 W. King St. (1900) 407 N. Church St. (ca. 1828); now a house 402 W. Green St. (ca.1870) 202 S. Franklin St. (1899) 10 Industries Smethport’s two major industries where both founded in the community and continue successfully to this day. The first of these is the Backus Company. Marking its 100th year in operation during 2006. This company invented the automatic bowling pinsetter, and novelty devices. The pinsetter is no longer in production. The company now includes Chef Specialties, the world leader in the manufacture of pepper mills for the restaurant industry. The second company, Smethport Specialties, manufactures the world famous Wooly Willy magnetic children’s game, one of the top 40 most popular games produced in the world. Smethport celebrated Wooly Willy’s 50th birthday party at the Smethport Summerfest sponsored by the Smethport Area Chamber of Commerce last summer. The magnetic dust drawing game invented by Jim Herzog began production in 1955. Tours of Smethport Specialty Co., where Wooly Willy is manufactured, are offered during Smethport’s Annual Summerfest held on the 3rd week of June each year. Wooly Willy T-shirts can be purchased from the Smethport Area Chamber of Commerce Visitor Center located at 119 West Main Street. T-shirts can be ordered by mail, you can download the order form below and send it in. Wooly Willy magnetic toys are available at most Smethport merchants and at the Smethport Visitor Center. Museum The McKean County Historical Society Museum is located in the former County Jail, behind the Court House, at 502 W. King Street. The Museum hosts various exhibits, courses and lectures. Permanent exhibits related to the Smethport heritage cover the oil, glass, lumber and rail industries as well as displays on the Bucktails, re-creations of typical rooms depicting how people lived in the early history of the County and information on the Jail history and some notable ―tenants‖. The Society is a membership organization and a modest fees cover admission to the museum and library usage. Operating days vary with the season with weekday hours in the summer months and Tuesdays and Thursdays in April/May and September/October. Overall, the museum operates between 1:00 and 4:00 when it is open. 11 The Bucktails Responding to President Lincoln’s call for volunteer troops to rise to the defense of the Union, following the Confederate bombing of Fort Sumter, in April, 1861, Thomas Leiper Kane, an influential businessman in McKean County, began recruiting men primarily from McKean and Elk Counties. Mr. Kane and his lieutenants were successful in recruiting enough young men to fill 7 companies (approximately 700 men). Many of these men were lumberjacks, raftsmen, and farmers accustomed to living in the rugged mountainous areas of the ―Wildcat‖ district (Elk, McKean, Tioga, and Cameron counties). It all started at the Bennet House in Smethport, site of the present day Courtyard Restaurant, on April 24, 1861. 12 13 Prior to leaving for Harrisburg, the men adopted the tail of a buck as their ―regimental badge of honor.‖ The deer tails were placed on each recruits cap and they became known as the Bucktails. En route to Camp Curtin, a Bucktail also adorned the top of the mast on one of the rafts the men built to travel to Lock Haven where they could pick up the railroad. Once at Camp Curtin, another company from northern Pennsylvania, a company from Chester County and a company from Perry County joined Kane’s group to complete the required 10 company regiment, and became the 13th regiment of the newly formed Pennsylvania Reserve Corps. As part of the federal army, they became the 42nd Pennsylvania Volunteer Infantry Regiment, also known as the Bucktail Regiment. In May, 1862, four companies of Bucktails—companies C, G, H, and I were detached from the regiment, under the command of Lt. Col. Thomas L. Kane, and sent to participate in the Valley Campaign against the renowned Stonewall Jackson. This detachment was engaged in the battles of Harrisonburg, Cross Keys, Catlett’s Station, 2nd Bull Run, and Chantilly. At Harrisonburg, the Bucktails were credited with killing confederate general Turner Ashby. The detached companies joined the regiment after the Battle of 2nd Bull Run. The Bucktails served with distinction in most of the major engagements of the Army of the Potomac until May 1864, when those who did not reenlist in the 190th Pennsylvania, were mustered out of service. The Bucktails were engaged at Dranesville; the Seven Days Battles of Mechanicsville, Gaines Mill, New Market Crossroads and Malvern Hill; Second Bull Run, South Mountain, Antietam, Fredericksburg, Gettysburg, the Wilderness and Spottsylvania (1864) and finally, Bethesda Church. The unit completed its service on May 31, 1864. Sources for the above Bucktail summary include The Bucktail Regiment (Rich Adams, Captain, 1st PA Rifles, Company B Bucktails Reenactment Unit), PA Historical Marker, and Timeless Home. 14 Community Inventories - Inventory and Calendar of Community Events This inventory of current local and regional events reflects opportunities to bring more travelers to Smethport. The information was compiled through responses at the first community workshop and the McKean County calendar of events as compiled by the Allegany National Forest Vacation Bureau. While not complete, it should serve as a basis for planning other events and coordinating efforts. During the planning effort, the Chamber created two new annual events that showcase Smethport’s history and are an example of coordinating efforts by many organizations – Victorian Weekend and the Wheel Around the Hub bike race. Event Location Stock Car Races McKean County Fairgrounds Kinzua Outdoor and Travel Show Eldred WWII Museum and Community Memorial Day Celebration Flickerfest Living History Day Bradford Mall Eldred WWII Museum Flickerwood Winery, Kane Allegheny Arms & Armor Museum Dates May - Sept. - Saturdays February – last weekend Sponsoring Body Comments/Relationship with Heritage McKean County Raceway Weekly car races. Draws large crowds from region. Smethport hosts a long-standing stock car tradition. Bradford Chamber Highlights the outdoor recreation and opportunities in the McKean County area. May – last Monday Eldred WWII Museum May – last weekend Flickerwood Winery June Allegheny Arms & Armor Museum Smethport Jun. - 3rd week Taste of Kane Kane June – 4th Saturday Smethport Chamber of Commerce Kane Area Community Center Pens Woods Jeep Jamboree UPB, Bradford June- Last weekend Jeep Jamboree USA Summer Fest Commemorates the area’s efforts during World War II. Smethport has a piece of that story to tell. Three-day music festival and wine festival. Celebration of locally made product and entrepreneurial spirit. Re-enactments of WWII and Vietnam battles, period soldier camps and special museum displays. Sidewalk sales, craft & food vendors, fireworks, contests, factory tours, street dance, motorcycle dice runs, historic walking tours, class reunions, car show, duck races and seminars Annual Alumni weekend Draws a large crowd, filling all local hotels. An off-pavement driving outing designed for Jeep owners to showcase vehicle capabilities in a fun, family-oriented, and authentic environment. 15 Event Allegheny Mountain Engine and Implement Assoc. Annual Demonstrations Bradford Summerfest National Zippo Day Zippo/Case International Swap Meet Kanefest D.A.V. Willow Creek Triathlon Festa Italiana McKean County Fair Swedish Festival Country Fair at Historic Crook Farm Location Dates Sponsoring Body Port Allegany Jul. - mid to late Bradford Jul – 3rd weekend Bradford July – 3rd weekend Allegheny Mountain Engine & Implement Assoc. Bradford Downtown Merchants Zippo Manufacturing and W.R. Case & Sons Cutlery Bradford July – 3rd weekend (evennumbered years) Zippo Manufacturing and W.R. Case & Sons Cutlery Jul – 3rd weekend Kane Chamber Kane Allegany State Park (NY) & Willow Creek (PA) Bradford McKean County Fairgrounds August – 2nd week Aug – second week Mt. Jewett Aug. - 2nd weekend Benefits Disabled American Veterans Downtown Bradford Revitalization Corp McKean County Fair Association Mt. Jewett Swedish Festival Committee Crook Farm Aug. - 2nd to last weekend Bradford Landmark Society August – 1st Saturday Comments/Relationship with Heritage Come see antique engines, tractors, cars and models. Homemade food. Free parking. Large flea market. Crafts galore Motorcycle show, dice run, craft vendors, food court, and entertainment. Gathering of fans and collectors of Zippo lighters and Case knives; large Swap Fest The Swap Meet is a biennial event for collectors of Zippo lighters and Case knives, providing a venue for the buying, selling, and trading of these products. Festival includes live music, 5k race and 3-on-3 basketball tournament, car show, crafter, and food. Swim, Bike, Run Authentic Italian dishes, music and games Rides, shows and exhibits. A premier old fashioned county fair. Amusements, parade, Swedish smorgasbord, fireworks and arts & crafts. Annual 2-day country fair. Craft demonstrations, over 75 exhibits, continuous entertainment, food, tour historic Crook Farm. 16 Event Heart of the Alleghenies Music Festival Autumn Daze Car Show Kinzua Bridge Festival Victorian Weekend Wheel Around the Hub Holiday Open House Home for the Holidays Home for the Holidays Parade Hometown Holidays Location Dates UPB, Bradford August – 2nd weekend Bradford Kinzua Bridge State Park Events around Smethport Court House, Smethport Sept. – 2nd weekend Sept. - 3rd weekend September – 4th weekend Sponsoring Body Comments/Relationship with Heritage UPB & BCPAC, PPAT & Ischua Valley Dulcimer Club Bradford Downtown Merchants Folk music festival, including old-time, bluegrass, dulcimer, French-Canadian, Irish, & World folk music. Smethport Chamber September - 4th Saturday Smethport Lion’s Club Kane Nov. – 4th Friday Nov. – 4th Friday thru Christmas Nov. – 4th Saturday Flickerwood Winery Bradford Downtown Merchants Kane Business Group Smethport Dec. - 1st weekend Smethport Chamber of Commerce Kane Bradford Classic car exhibition with music, crafts and food. Arts & crafts and food vendors. Live continuous musical entertainment & kids activities. Planned events around the town invoking the Victorian past, including bike race, tour of mansion district, afternoon tea parties, horse and surrey rides. 15-mile race and 53-mile bicycle race with cash prizes; builds on the Great Smethport Pennsylvania Bicycle races of 1892-99 (a/k/a Gold Watch Run) that offered a gold watch to the winner Wine tasting and specials for the Holiday Season Holiday Ball, special events, living window displays. Christmas caroling. Parade with Santa Claus Churches open their doors for meals, bazaars, and parties. Merchants offer specials sales. Home tours, dance, Christmas caroling and live nativity scene. Based on the dates of the above events, the early half of the year appears to have a dearth of activities and events. Program consideration of events associated with the winter sports theme and spring events (i.e. fishing, etc.) seems to be logical. 17 Other local and regional events mentioned include: Location Identification Local Crosby Dice Run Hamlin Park Festival Music festivals – various Local High School Sports Old Home Week Horse Show and Jamboree at the McKean County Fairgrounds Wing Nights – various restaurants Flea Markets Music festivals – various Italian Festival Black Cherry Festival Ethnic Festivals in Olean Wellsville Balloon Rally Bradford Leek Festival Zippo Days/swap meet Maple Festival (Coudersport) Ridgeway Chainsaw Rendezvous Apple Festival Herp Hunt Pfeiffer Portville Rock N Oldies Weekend Ellicottville, Pumpkinville Portville Hibernian Irish Festival (Olean) Art in the Park (Olean) Bike Rally in The Valley (Olean) Ellicottville Rodeo Strawberry Fest Western NY Maple Festival (Franklinville) Pow Wow (Salamanca) Professional sporting events in Buffalo, Erie and Pittsburgh Erie County Fair Cattaraugus County Fair Central Pennsylvania Festival of the Arts PSU Football Games Events/Series at Eisenhower Auditorium and Bryce Jordan Center (State College) Nearby Regional Distant Regional 18 Community Inventories - Inventory and Survey of Businesses Table 4 provides an inventory and profile of the Smethport business district, identifying not only the businesses but also the types of business in terms of typical market orientation. This differentiates between businesses that primarily serve local residents and those that may serve visitors in addition to local residents. It is a rather subjective differentiation at best, and one that understands that the line between the two types may be vague. It is an attempt to not treat all businesses as if they are a draw for tourists. Approximately 66% of the local businesses appear to primarily serve local residents, providing personal services and household goods that a consumer typically consumes or demands at home. Only 34% of the local businesses provide goods and services that may attract visitors, as well as local residents. Tourism planning theory suggests a rough rule of thumb that viable business districts that attract visitors need a minimum of ten (10) businesses that are visitor-retail, ten (10) businesses that are food-related and at least ten (10) businesses that are open after 5:00 PM. As is seen, there is a respectful number of visitor-related establishments but this is tempered by the fact that six (6) offer vehicle service, which is not really visitor-retail good, six (6) are eating establishments and two are manufacturing firms. This effectively reduces the visitor-retail to the very bare minimum of 10 visitor friendly businesses. There is a deficit of both visitor-retail and food related stores. Likewise, there is effectively little or nothing to do locally after 5:00 PM, although there are activities elsewhere such as Bradford, Warren and certain southern New York communities. In terms of tourism the limited number of eating establishments and accommodations is noteworthy. Additional information on local business conditions and trends is reviewed in this subsection. 19 Table 4 Smethport Business District Inventory/Profile Business Description Accommodations Appliances Attorneys Automotive/Automotive Supplies/Parts Automotive service/fuel Banks Beverage Distributor Building Supplies Business products/Services Clothing Store Coffee Shop Discount Store Eating establishments Educational Services Fraternal Organizations Fire Department Gift shops Hair styling Hardware Houses of Worship Insurance/Financial Services/Real Estate Liquor Store Laundromat Library Manufacturing Medical/Health Care Municipal/County Office Pharmacy Personal Services Post Office Retail – Miscellaneous Senior Center Social Organizations Social Services Storage Super Market Veterinarian Video Store TOTAL Vacant storefronts TYPE: Type V/L 1 Total L Only 1 3 3 6 2 1 1 1 1 1 1 6 1 3 1 2 2 1 7 3 1 1 1 2 2 2 1 2 1 2 1 1 2 1 1 1 1 24 47 NA NA 1 1 3 3 6 2 1 1 1 1 1 1 6 1 3 1 2 2 1 7 3 1 1 1 2 2 2 1 2 1 2 1 1 2 1 1 1 1 71 6 V/L – Visitor and/or Local Market Orientation L/O – Local Market Orientation Only 20 Business Survey A survey of businesses was conducted during the summer of 2005. The questionnaire was developed in consultation with the local Stakeholders Committee. The Smethport Area Chamber of Commerce supplied a listing of businesses and addresses and coordinated a local effort whereby the questionnaires were hand-delivered to businesses as a means of providing a ―personal touch‖, with completed questionnaires returned to the Consultant. A total of 38 completed questionnaires were received from a mailing to 97 businesses, representing a return of 39%. The major findings are summarized in this subsection. Respondents: There responses represented a diversity of business types, with a good number of retailers, professional service providers and financial service providers responding. Description Lodging: Motel, hotel, B&B, etc. Retailing: Gifts, convenience goods, hardware, etc. Eating/Drinking Establishments: Restaurants, taverns, etc. Food Products/Services: Food products, snacks, groceries, etc. Recreation services: Guide, outfitter, sporting equipment, etc. Medical/Dental Goods/Services: Doctor, Dentist, healthcare products, etc. Other Professional Services: Legal, accounting, etc. Automotive Goods/Services: Fuel, service, automobile parts, sales, etc. Financial Services: Banking, real estate, insurance, etc. Personal/Household Services: Plumbing, contracting, hairstyling, repair, etc. Storage and wholesaling Manufacturing and/or processing of goods Other TOTAL Number 1 6 Percent 2.6% 15.8% 2 5.3% 1 2.6% 1 2.6% 6 15.8% 3 7.9% 6 15.8% 6 15.8% 2 5.3% 1 2 1 38 2.6% 5.3% 2.6% 100% 21 Hours: Business hours varied greatly among the respondents. The ―typical business day‖ is difficult to generalize, due to the special needs and markets of the businesses. However, there is a ―9:00 – 5:00‖ orientation with many open on Saturdays and relatively few businesses open on Sundays. Description Number M-F Opening 7:00 AM 8:00 AM 9:00 AM 10:00 AM Other/Not Listed M-F Closing 4:00 PM 5:00 PM 6:00 PM Other Not Listed Open Saturday Open Sunday Seasonal Hours Variations Percent 3 8 10 3 14 7.9% 21.1% 26.3% 7.9% 36.8% 1 12 7 18 2.6% 31.6% 18.4% 47.4% 22 9 8 57.9% 23.7% 21.1% Busiest Season: Summer through the Christmas season are the busiest seasons among the respondents, with the anticipated drop-off in winter and spring. Description Summer (Memorial Day to Labor Day) Autumn (September through November) Christmas Season (Thanksgiving through New Years Day) Winter (January through March) Spring (April through May) Other None; all seasons are generally the same Number 11 11 9 Percent 28.9% 28.9% 23.7% 7 8 2 8 18.4% 21.1% 5.3% 21.1% Years in Business: There is an orientation towards longer-term businesses and relatively few businesses being established within the past 5 years. Term Number Percent 1 yr or less 0 0% 2 – 5 years 3 7.9% 6-10 years 6 15.8% 11-20 years 7 18.4% 20 + years 22 57.9% 22 Annual Gross Sales: Reflect moderate to large sized businesses, with 55% grossing in excess of $100,000 per year. Description Under $25,000 per year $25,000 - $50,000 per year $50,001 - $100,000 per year $100,001 - $250,000 per year Over $250,000 per year No Answer TOTAL Number Percent 3 0 10 5 16 4 38 7.9% 0% 26.3% 13.1% 42.1% 10.5% 100% Full-Time and Part-time Profile: Responding businesses have a full-time orientation, reflected by the fact that 92% consider themselves to be ―full-time‖ in fact, and that 56% of the employees of these businesses are considered fulltime. The 38 responding businesses together employ 388 persons in the Smethport area. Businesses Number Full-time Part-time Total 35 3 38 Employees Full-time Part-time Total 218 170 388 Business Location: While Main Street is the most popular of the business locations, over one-half of the responding businesses where located elsewhere. Taken together nearly 2/3 of the businesses are either on Water or Main Streets. The median distance of the five businesses outside of town to Smethport is two miles. Location Main Street Water Street Elsewhere Downtown Elsewhere Smethport Outside Smethport TOTAL Number 18 7 1 7 5 38 Percent 47.4% 18.4% 2.6% 18.4% 13.2% 100% 23 Market Profiles: Respondents were asked to estimate their respective markets in terms of local residents, regular visitors/tourists and casual visitors. The responses reflect certain characteristics related to each business type, as summarized below. Portion of Market as a Range 91 – 100% 81 – 90% 71 – 80% 61 – 70% 51 – 60% 41 – 50% 31 – 40% 21 – 30% 10 - 20% Under 10% No Answer TOTAL Local Residents # % 8 11 5 2 1 1 0 3 2 3 2 38 21.1% 28.9% 13.2% 5.3% 2.6% 2.6% 0% 7.9% 5.3% 7.9% 5.3% 100% Regular Visitors # % 0 1 0 1 1 0 1 5 7 19 3 38 0% 2.6% 0% 2.6% 2.6% 0% 2.6% 13.2% 18.4% 50.0% 7.9% 100% Casual Visitors # % 0 0 0 0 0 1 0 1 6 26 4 38 0% 0% 0% 0% 0% 2.6% 0% 2.6% 15.8% 68.4% 10.5% 100% Local Residents: A large portion of the customer base comprised of ―local‖ residents, with 24 businesses (63%) noting that locals account for over 70% of their respective markets. Those in the high percentage ranges include personal services, convenience retail and medical related, while lower percentage ranges include hospitality, financial services, specialty retail and manufacturing. Regular Visitors/Tourists: This a is a customer base comprised of people seen a number of times over the years, either as visiting relatives, hunting/fishing or other ―regular‖ visitors seen more than once. Overall, onehalf of the businesses suggest that this group accounts for under 10% of their respective markets. Those in the lowest percentage range includes professional services, manufacturing, personal services and medical related, while those in the low/moderate percentage ranges include financial, comparison/specialty retail, hospitality and automotive establishments. Casual Visitors: This is a customer base comprised of people passing through that may only be seen once. No less than 26 businesses (68%) note that casual visitors account for less than 10% of their respective markets, while 6 businesses (16%) note that this group accounts for 10%-20% of their markets. The relatively low/moderate percents (above 10%) includes hospitality, specialty retail and automotive establishments, while the very low includes convenience retail, professional services, financial and the remaining responding groups. 24 Importance of Route 6: Perceptions present a varied profile with 47% noting it as somewhat to very important, and 50% characterizing it as minimally or not important. Overall, there is a greater importance among specialty retail, hospitality and most other retail and a lower importance for services and certain convenience retail establishments. Description Number Very Important Somewhat Important Minimally Important Not Important Other No Answer TOTAL Percent 12 6 10 9 0 1 38 31.6% 15.8% 26.3% 23.7% 0% 2.6% 100% Tourism and Business: Responding businesses have a varied outlook on how tourism has been affecting their business over recent years, with identical numbers seeing increases and decreases in tourist traffic. Over one-fifth discern no change in tourist traffic while nearly 37% note no tourism traffic in their respective businesses. Trend Tourist traffic has increased Tourist traffic has decreased No change in tourist traffic No tourist traffic in this business No Answer TOTAL Number Percent 6 6 8 14 4 38 15.8% 15.8% 21.1% 36.8% 10.5% 100% Most popular improvements: There are popular structural and non-structural improvements, including new businesses (via recruitment, filling up vacant stores, etc.), storefront/façade improvements and to a lesser extent additional special events and festivals. Description New types of businesses Improvements to storefronts/facades in the business district More events and festivals Improved property maintenance Coordinated advertising/promotion Improved street maintenance Better signage to businesses and destinations Streetscape improvements (i.e. benches, lighting, landscaping, etc. A local visitors information center Streamlining of ordinances and regulations Hospitality training for business employees Rehabilitating and maintaining of the large older homes Other Number 23 22 10 7 7 5 5 4 2 2 2 1 4 Percent 60.5% 57.9% 26.3% 18.4% 18.4% 13.2% 13.2% 10.5% 5.3% 5.3% 5.3% 2.6% 10.5% 25 Business needed: Building on the most popular improvement above, the new businesses desired include specialty retail and to a lesser extent recreational establishments. Description Number 21 Percent 55.3% 12 31.6% 10 26.3% 8 21.1% 4 10.5% Convenience stores 3 7.9% Personal services 1 2.6% Other 9 23.7% Smaller specialty stores (i.e. antique, gifts, crafts, etc. Recreation and entertainment services Eating and drinking establishments Larger retail stores (i.e. appliance, auto, etc) Professional services Comments Antiques, sporting, skiing, bookstore, gift, crafts Spa. Theatre/movie, boating on lake, jet skis, paddle boats, ATV rental, horse rental, cross-country skiing, snowmobile rental Accounting, investments Lodging, industry, better governmental offices for borough and county Business Planning: Responding businesses were asked to divulge their present planning, allowing for multiple responses by businesses to reflect all potential changes under consideration. The percentages refer to the percent each response comprises of the total of 38 responses. Nearly three-quarters of the businesses are contemplating no changes in their respective businesses, a sign of some stability. Unfortunately, only one is considering a physical expansion and an equal number are considering expanding the line of goods/services offered and closing or selling their businesses. Business Plans Physical expansion Expansion of goods/services New hiring Selling/closing business No changes Number 1 5 2 5 28 Percent 2.6% 13.2% 5.3% 13.2% 73.7% 26 Other Comments: Respondents were afforded the opportunity to make any comments on the business district, the community or this planning effort. The following summarizes these comments: Tourism development is important for Smethport; Smethport needs a unified look and Main Street must be visually improved; and tourism should focus on the natural beauty of area and the many architecturally significant structures Promotions and marketing efforts must be developed and coordinated Property maintenance is a critical part of the visual quality There should be consistent hours for restaurants Beautification is important for image and business Reuse of the burned out structure on Main Street is critical as is the recruitment of new retail businesses and a local shopping promotion Improved parking regulations on Main Street with time limits to avert abuse The community needs family sustaining jobs in an overall economic development effort. High rents and high electricity rates discourage business Recreation and tourism business development should be associated with miniature golf, canoe rental, hiking trails, snowmobiling, ATV trails Activities and attractions for younger community (dances, entertainment, community projects) Update: Subsequent to the Business Survey and Community Meetings, the local Stakeholders Group made available information suggesting some serious issues facing the Smethport business community. In many ways the impacts of the closing of The Christmas Store, competitive forces and other factors are being felt, as reflected in the following: Five businesses closed or one is on the edge; One business was recently sold and one is for sale; and One long-term local business has seen a decline in business. The above reinforces the need for a concerted downtown effort as will be discussed in the implementation phase. 27 Community Inventories - Physical and Non-Physical Conditions This subsection provides an overview of various physical characteristics, facilities and services available in Smethport, with attention emphasized on those most affecting the traveling public. Public Safety and Municipal Services Residents of the Borough of Smethport receive a wide array of community, municipal and utility services for Borough residents. The Borough Office is located at 201 West Main Street and offers numerous public services including public water and sanitary sewer service, 24-hour police protection by full- and part-time officers, electricity distribution of electric service, recreational facilities in Hamlin Park, street/highway maintenance, other public works, and building/zoning permits. As is the case with many older communities the water distribution system was noted as having leaks that result in some water loss. The all-volunteer Smethport Fire Department is located on Nelson Street in the Borough and is equipped with efficient apparatus and equipment. Finally, the locally based Priority Care Ambulance Service staffs paramedics for ambulance runs to nearby and regional medical centers in Bradford and Coudersport. They also act as the first responder personnel as emergency helicopter flights are in route from regional emergency centers in Pittsburgh, Erie, Buffalo, and Danville. As the County Seat for McKean County, Smethport is home for the County Court House, which takes up an entire block on West Main Street as well as offices just west of town on Route 6. The County operates via various row offices and agencies, including the County Commissioners, Assessment Office, Recorder of Deeds, Treasurer, Sheriff and other row offices, as well as the County Court system, and agencies such as Children and Youth Services, Elections/Voter’s Registration, Veterans Services, Planning, Housing and Redevelopment Authority and Administration. The 911 Emergency Center is equipped with the latest communication equipment to coordinate emergency activities in McKean County. Other public/quasi-public agencies in Smethport include the McKean County Cooperative Extension Office, the Smethport Family Center, the Smethport Senior Center and the Guidance Center/Project Rapport. Health and Education Various health care facilities are located locally or in the region, providing a relatively wide range of services. Regional hospitals include the Bradford 28 Regional Medical Center, Kane Community Hospital and the Charles Cole Memorial Hospital (Coudersport). More local providers include the Bowman Health Center (17129 Route 6), Smethport Family Practice (406 Franklin St.), Smethport Rural Health Center (Satellite of Charles Cole Memorial Hospital; 83 S. Marvin St), the Smethport Wellness Center, the Lakeview Senior Care and Living Center and Sena-Kean Manor. Smethport’s high school and elementary school are adjacent to each other on the southern hillside with a commanding view of the Borough and surrounding area. The sports teams are the Hubbers, named after Smethport, being ―the hub‖ of McKean County. The Seneca Highland Area Vocational-Technical School in near-by Port Allegany offers an option for students to attend a technically based educational system. Current enrollment at SASD for the 2006-07 academic year is noted below along with historic data and projections from the Pennsylvania Department of Education. Level Kindergarten Elementary Grades 1-6 Secondary Grades 7-12 Total Enrollment 2000-01 actual 79 485 2004-05 actual 75 430 2006-07* Actual 76 420 2010-11 projected 66 279 2014-15 projected 60 253 557 484 483 422 314 1,121 989 979 767 627 Sources: 2006-07* SASD; all others PDE, 2006. Between 2000-01 and 2006-06 the SASD has seen a reduction of 142 students or a decline of 12.7%. However, the projected levels of decline may be in question given the fact that SASD’s 2006-07 enrollment was above the projected enrollment by PDE of 916. This 7% under-projection by PDE may place the projections for subsequent years in question. Churches The spiritual needs of local and area residents are met via a number of houses of worship in Smethport representing numerous denominations and independent churches. A brief summary and location of each follows: United Methodist Church – early meetings in 1820 with first church in 1838; changes over the years to steeple and façade Baptist Church – formed in 1836; church built in 1847 that was replaced in 1899 and 1970 29 St. Elizabeth of Hungary Roman Catholic Church – set up in 1868 with church finished in 1876; original church destroyed by fire in 1904, replaced in 1907 St. Luke’s Episcopal Church – started in 1842 with parish established in 1879; first church in 1881 (existing as Trinity Lutheran Church) replaced by present structure in 1892 Trinity Evangelical Lutheran Church – started in 1891 by Swedish Lutherans and purchased the former St. Luke’s in 1892; Ansgarius Evangelical Lutheran became Trinity in 1950’s Free Christian Evangelical Church – started in the early 1890’s with the present church built in 1894 on Pine Street Christian and Missionary Alliance Church – founded in 1944 as the Gospel Tabernacle, becoming the C&MA in 1959; present church built in over a number of years starting in 1949 East Smethport United Christian Church – started in 1891 as the Evangelical United Brethren Church and changed affiliations and names on several occasions; church is in original structure that has been modified over the years Smethport Bible Fellowship of the Assemblies of God Church, P.O. Box 193 Building Conditions Route 6 traverses the very heart of Smethport and the surrounding area, with the SASD complex being perhaps the only major community facility or landmark not located on it. Route 6 enters Smethport on the east forming Main Street, which is divided east/west at Mechanic Street, then follows Marvin Street southwesterly toward Mt. Jewett. Route 6 bisects the compact business district, comprised of approximately six (6) blocks on the south side of Main Street and three on the north (excluding the Court House block). Given this central path the Route 6 traveler goes through a commercial core between Mechanic and Church Streets and residential areas on the fringes. Exterior property conditions are very apparent to the local or regional traveler. Fortunately most of the structures along this corridor are in good or fair condition, with a few scattered areas of poor exterior conditions. There are no concentrated areas of blight, although at least nine of the ―mansions‖ noted earlier are clearly at risk due to exterior conditions, ranging from deferred maintenance to obvious exterior structural problems. By and large the commercial structures are being maintained in fair to good structural condition, although at least one of the oldest commercial structures in the business district is seen as being at risk. No exhaustive exterior analyses were completed borough-wide given the nature of this study, although it appears 30 that an estimate of deteriorated exterior conditions would exist in no more than 10% of the properties in the Borough. Façade conditions in the business district range from good to poor, with more in the former category. There are a number of historically sensitive façade treatments, some ―modernization‖ of older building facades, and new modern construction. There is very little in the way of ―franchise commercial‖ storefronts or architectural, perhaps reflecting the lack of big box/national retailers. The business district has retained a local ―mom and pop‖ style of architecture with various vernacular and revival styles. Windshield surveys estimate anywhere from 12 – 15 facades in need of minor to major rehabilitation. On the negative side, several of the occupied storefronts now house service rather than retail establishments, a factor indicative of commercial problems being felt by small and large business districts alike. There is a small commercial strip on the western edge of town that does not share the historic pedestrian scale ambiance of the Main Street business district. Nonetheless, this strip does contain critical retail and service establishments including the only accommodations and a discount store. Building conditions here are good, although the area lacks sidewalks and has a definite highway commercial orientation. Transportation System Transportation is a key for any community, especially one that is a ―hub‖ as Smethport prides itself. At one time it was the hub of rail service in the area, being served by no less than four railroads. Today nothing remains of this form of transportation except for some visible abandoned roadbed and a former depot on Water Street. However, highways remain as critical means of access for resident and visitor. Highways Smethport is located at the junction formed by three highways, Pennsylvania Routes 46 and 59 and of course US Route 6. Route 6 traverses the entire northern tier of Pennsylvania linking nearby communities, such as Port Allegany, Coudersport, Mt. Jewett, Kane and Warren, as well as more distant communities such as Corry, Union City and Meadville to the west, and Wellsboro, Mansfield, Towanda, the Scranton area and Honesdale to the east. Route 46 is a north/south road connecting Smethport with Emporium and central Pennsylvania to the south and southeast and Eldred and southern New York State to the north. Route 59 connects Smethport with the Allegheny National Forest, the Allegheny Reservoir, the Kinzua Dam and Warren to the west. 31 The following summarizes daily traffic volumes on these roads and segments. Segment Average Annual Daily Traffic Volume East- E. Smethport/Rt 46 South Between Rt. 46S & 46N Between Rt. 46 N & Marvin St. Marvin St. west to Mt. Jewett Between Crosby & E. Smethport Northward to Farmers Valley West of Smethport toward Bradford 2,700 4,700 5,700 2,100 1,400 4,000 2,800 Route US Route 6 PA 46 PA 59 Locally, traffic volumes peaks are along Route 6/Main Street where an average of 5,700 vehicles travel it every day and drops off east and especially west of the Borough. Even though this relatively high locally, the volumes along Route 6 in several nearby communities are higher as follows: Port Allegany Coudersport Kane Clarendon Warren - 7,000 8,400 – 13,000 8,000 6,300 – 8,700 11,000 – 14,000 The volume in Smethport is higher than that for Mt. Jewett (4,000) and Sheffield (2,400). Traffic volume is somewhat surprisingly high on Route 46 north of Smethport at 4,000 vehicles per day, with much of that traffic ultimately traveling Rt. 446 to Eldred, where the daily volume is 3,900 on this route within the business district. There is a moderate volume along Route 59 west of Smethport, although it appears that up to three-quarters of this volume represents travel between Bradford and Smethport via Rt. 646. Rt 59 traffic volume falls off considerably west of Ormsby but gradually picks up to 2,100 vehicle near the Warren County boundary in ANF and near the reservoir. This may reflect travel between the recreational area and Bradford on Rt. 770 where 1,900 vehicles travel daily. Taken together, the above suggests rather moderate ―background regional traffic‖ on Route 6 east and west of Smethport, with some leakage due to Rt. 59 traffic although not as substantial as initially believed. The relatively high traffic volume spike in Smethport reflects traffic feeding to/from Routes 46 and 59, as well as local traffic within Smethport. Attendees at the December 2006 Community Workshop expressed a combined pedestrian/vehicle and parking problem along Main Street, with on-street parkers having difficulties when crossing the Street due to high automobile and especially truck traffic. 32 Bicycle/Hiking Trails US Route 6 is Bicycle Route Y in northern Pennsylvania. In recent years PennDOT has widened and paved shoulders along Route 6 in a number of the eleven counties that form the corridor. State tourism information identifies the corridor, attractions and even supportive businesses. State websites identify no nearby bicycle shops but do identify shops in Clarion, Mansfield, Ridgway and Warren. In addition to Route Y, the follow are nearby regional trails: Trail Description Warren to North Warren Bike Trail Mill Creek Trail Length - 3.5 miles Surface - Paved Length - 5.6 miles Surface - Not available Twin Lakes Trail Length - 1.5 miles Surface - Not available Tidioute Riverside Rec Trek Trail Richard E. McDowell Community Trail Length -5 miles Surface - cinder Length – 1.5 miles Surface – Paved (2 mi. addition in 2007) Length – 1 mile Surface – crushed limestone Length – 3.6 miles Surface – chips/stabilized Length – 7.4 miles Surface – stabilized Marilla Bridges Trail Marilla Springs Trail Indian Pipe Trail Crook Farm Trail South Trail Length – 1.3 miles Surface – Crushed limestone In design phase Length – 3.0 miles Surface – crushed limestone Source: PennDOT and ANF Vacation Bureau, 2006. Westline Trail Location Along Route 62 just north of the City of Warren. South of Kane in ANF; 4.5 miles are on railroad bed, connects to another 18 miles of trail and loops and to the Twin Lakes Trail at Route 138 South of Kane in ANF; connects to Mill Creek Trail and 15 miles of walking trails SW Warren County, southwest of Warren on ANF border/ Rt. 62 Onofrio St. – Clarks Ln. in Bradford, includes benches, wetlands and creek Route 346 west of Bradford, features covered bridge and fishing access Rustic mountain biking connecting Marilla Bridges Trail with ANF Rt. 346 west of Bradford, connects with Allegany State Park (NY), good for X-Country Skiing Along Seward Avenue north of Bradford, 1.3 extension being planned Will ling Custer City and Bradford near Rt. 219 From Westline trailhead (west of US Rt. 219) to Whiting Run), good for X-Country Skiing 33 Community Inventories - Community Visual Conditions and Design Analysis Smethport is a pleasant town that appears to be viewed positively by people traveling through it, according to anecdotal evidence obtained during this planning effort as well as the Route 6 Heritage planning activities in general. The visitor is greeted by a relatively ―bustling‖ downtown, aided by the activity usually surrounding a County Court House and traffic along the three major highway corridors. The downtown streetscape is enhanced by a recent improvement project where period era street light reproductions were installed and overhead utility wires are absent due to relocation. Both of these characteristics are typically part of a community’s streetscape effort, so Smethport has made some headway in this regard. That is not to say that everything visual that can be done has been done, however. The remainder of this subsection identifies these other needs. Streetscape Conditions The table on the following page identifies the streetscape conditions along Main Street by block. Overall, there is little in the way of tree landscaping in the Business District, other than some evergreens in a block on the north side of West Main Street, small landscaped ―boxes‖ on a block on the south side, and a narrow landscaped strip on a portion of again on south side. Overall, the downtown is somewhat stark. Trees are critical components of a streetscape, adding to the pedestrian scale, providing for a ―warmth‖ as a counter point to generic commercial development and even serving as a traffic-calming device. Sidewalks are rather wide in many blocks, especially on the south side of Main Street that houses many of the shops. This provides a location for future landscaping efforts, where trees and other greenery can be provided without interfering with pedestrian traffic, negatively impacting the storefronts or blocking perpendicular signage. There are two traffic light locations on Main Street at the Mechanic and State Streets intersections. Both involve the generic galvanized masts and arms that do not complement the dark green period lighting. Streetscape conditions in the strip commercial area along Marvin Street (Route 6 west) are quite different being of a highway-commercial orientation with no walkways, little in the way of defined access ways and many driveways. 34 SUMMARY OF STREETSCAPE CONDITIONS Main Street, Smethport, Pennsylvania Block Side Sidewalk Visual Comments Mechanic - Union North 5 foot sidewalk and 5 foot grass strip 16 feet Evergreens on grass strip Some furniture Union – Franklin North 5 foot sidewalk in front of RC Church 5 foot grass strip 25 feet interrupted by landscaping strips reducing walkway to 11 feet Well-kept with period replica clock on Church property Very wide concrete area Visual/aesthetic issues with tattoo/tanning parlor No driveway definition at Kwik Fill Low pedestrian area Elevation change Elevation changes (handrail/wall) Some downspouts on sidewalk Low pedestrian area Elevation change South South Franklin – Fulton North South 14 foot sidewalk + 3 foot concrete strip at lower elevation 16 ½ foot narrows to 5 foot then widens to 16 ½ ft Fulton – State North 11 ½ feet South 16 ½ feet State – Church North 12 ½ foot South 19 foot sidewalk interrupted at Law Office and Courtyard restaurant Very wide Overall Narrow (5 foot) sidewalk in front of B&T office (w/grass strip) Very wide concrete area Very wide concrete area Some furniture Very wide concrete area Recent street lighting Generic traffic light masts Small ―plaza‖ areas; Some façade issues (i.e. railing/deck pulling from wall) ADA issues at high step at intersection at Franklin St. Sidewalk between Bank entrance and other businesses is narrow but shows high pedestrian use No landscaping No landscaping Court House frontage, landscaping obscures Court House Narrow landscape area Very little landscaping Parking On-street parking is available on both sides of Main Street in the downtown business district. Parking is unmetered free and largely unregulated. Occupancy is relatively high during the business day and especially around the courthouse. On-street parking is also available on most of the side streets and behind buildings for employees and/er residents. Given the current mix of businesses, there appears to be no shortage of parking spaces at most times, although several respondents to the business survey expressed the need for time limits, 35 and attendees at the December 2006 Community Workshop expressed the possible need for off-street parking. Signage There are examples of good, acceptable and inappropriate signage among businesses in Smethport. While signage is an intensely personal matter to most businesses they have a role in the overall visual attractiveness of the business district and the general shopping experience, factors which should temper the ―individual‖ concept. Several key factors should be kept in mind when discussing signage. Past studies and theory has shown that on-site signage is the most costeffective means of advertising, costing as low as $0.06 per thousand readers (and potential customers), when compared to other media; Perpendicular signage (i.e. projecting signs over a sidewalk) attract both vehicular and pedestrian traffic, while front wall signage is more difficult to see by both; Signage should promote the product or experience offered rather than just the name of the establishment or organization for maximum curb appeal. In other words, signage should answer the question ―why stop‖ and must do it in approximately four seconds to attract motorists. Obviously, pedestrians have a longer time to study signage; and Attractive, informative and professionally done signage says something about a business, as does hand written, uninformative, temporary and/or unattractive signage. Many communities have separate signage regulations apart from zoning, while others address them in zoning. There are arguments on both sides, but many communities like the enforcement flexibility offered by a freestanding ordinance. Smethport was drafting a new freestanding sign ordinance concurrent with this planning effort. The major signage requirements of this ordinance appears on the following page, which provide for many types of permitted signage including the projecting signage important for the pedestrian scale downtown. 36 SIGN REQUIREMENTS FOR ALL NONRESIDENTIAL USES Sign Types (a) and Placement Permitted Number and Location Awning & Canopy– B (e) 1 per building frontage at public entrance Billboard - F 1 billboard structure at any point; may have 2 surfaces 1 per zone lot or 1 per 200 ft of property frontage 1 per building frontage Canopy – F Home Occupation Pedestal – F Roof – B 1 per bldg frontage or 1 per 200 ft of property frontage 1 per bldg frontage or 1 per 200 ft. of property frontage 1 per building frontage with a public entrance 1 per building Suspended – B 1 per public entrance Suspended – F 2 per canopy Wall – B 1 per bldg occupancy plus 4 per bldg elevation Window – B 1 per bldg occupancy on a fixed window adjacent to public entrance Pole- F Projecting – B Area (b) Height (b, c) Setback (b) 32 sq. ft. 9 ft. MC 100 sq. ft. 25 sq. ft. 30 sq. ft. 32 sq. ft. 10 ft. 2 sq. ft. 18 ft. MH, 9 ft. MC 6 ft. 32 sq. ft. 8 ft. MH 50 sq. ft. 18 ft. MH, 9 ft. MC 18 ft. MH, 9 ft. MC 20 ft. MH 15 sq. ft. Same permitted area as wall sign 2 sq. ft. 2 sq. ft. 10 ft. 10 ft. 15 ft. MH, 8 ft. MC 15 ft. MH, 8 ft. MC 10 ft. One story – 15% Two story – 10% Three story – 5% 40 % of glazing area Source: Borough Council Committee; 2005. a) Definitions for sign types and location descriptions are set forth in Chapter 4 B – Building Sign F – Freestanding Sign b) Computations methods for area, height, and setback are set forth in Chapter 10 c) MH – Maximum Height, MC – Minimum vertical clearance d) Signs shall comply with all other provisions of the Sign Ordinance. Section provides additional detail. e) Marquee signs are included in the attached canopy sign designation. f) Pedestal sign includes ―ground‖, ―low profile‖, ―pylon‖, ―monument‖, ―post and panel‖, and ―blade‖ sign designations. g) Wall sign includes the ―fascia on roof-like projections‖ sign designations 37 Zoning Land use within Smethport Borough is governed by a zoning ordinance (Ordinance #230 of 3/11/74 as amended) within the framework of land use powers as enabled to municipal governments under the Pennsylvania Municipalities Planning Code (MPC). The present ordinance provides for three (3) Districts - Residential ®; Commercial-Residential (CR) and AgriculturalConservation (A-C) with uses and dimensional requirements summarized on the following page. The districts are graphically depicted on the Zoning Map below: Much of Main Street, including the Business District, east of Church Street is in the CR District that is largely a mixed-use district allowing numerous residential, institutional and commercial uses. The commercial strip along Route 6 in the western section of the Borough is also in this District. The R District includes much of the residential areas, including the ―Mansion District‖. This provides for residential uses and a few nonresidential and non-commercial uses as Conditional Uses (approval by Council). The A-C District encompasses much of the remainder of the Borough including the floodplain and SASD complex. 38 Factor R Permitted Uses Dwelling Conditional Uses Church Community Bldg. Funeral Home Gov’t Use Nursing Home Mobile Home Park School Utilities Parks/Playground Setbacks Front Side Rear Minimum Lot Area 20’ 10’ 15’ 8,000 sq. ft. Minimum Lot Width 60’ Maximum Height Comments 35’ Mobile homes are not considered ―dwellings‖ as per definition CR Permitted and Conditional uses as per R District Retail/Wholesale Repair/Maint Svcs Office Personal/Bus. Svcs Eating/Drinking est. Financial Inst. Amusement est. Parks/Playgrounds Light Manufacturing None listed 8,000 sq. ft. for res.; none for others except* 60’ for res.; none for others except* 35’ *Dimensional requirements for conditional uses determined by Planning Commission A-C Dwelling General farming Growing/harvesting trees Hospital/Nurs Home Kennel/An. Hospital Utilities Communication towers/station Com/Frat Bldg. Church Open Recreation Cemetery Mobile Home Park Parks/Playground For dwellings* 20’ 10’ 15’ 8,000 sq. ft. for res.; none for others except* 60’ for res.; none for others except* None listed *Dimensional requirements for conditional uses determined by Planning Commission There is also an unmapped Overlay Floodplain Conservation District. A revised zoning ordinance was being discussed at the time of this planning effort. Several comments are in order when thinking about future zoning refinements and changes: 39 There have been many changes to Pennsylvania MPC in recent years, rendering sections outdated: Forestry is permitted in all districts No-impact Home Business are permitted in all residential districts Administrative changes (i.e. timeframes, procedures, etc.) with hearings, etc. Home occupation requirements are rather vague and may be subject to abuse. Special reviews and uses require refinements Confusing language on Conditional Uses with references to Planning Commission and Borough Council. No provisions for Special Exceptions except for certain public uses in the Floodplain Conservation District. There are a number of critical undefined terms (i.e. Light manufacturing, general farming, open recreation, etc.) The CR District is a mixed-use district with few requirements for potentially conflicting uses. There are no signage regulations but a freestanding sign ordinance is being developed to handle this matter. Non-residential reuse of ―mansions‖ (i.e. offices, B&B, etc.) is not specifically permitted even as a conditional use in the Ordinance. (NOTE: A proposed draft of a refined ordinance under discussion does provide for certain minimally intrusive uses) 40 Gateways There are three critical gateways to Smethport greeting the traveler, including the eastern gateway seen by westbound travelers along Route 6 that may include traffic from Route 46 north; eastbound travelers along Route 6 entering the Borough via Marvin Street and eastbound travelers along Route 59 entering the Borough via West Main Street. These are good locations for welcoming signage. Existing conditions of the gateways on Route 6 are summarized below: Location Route 6 – eastern edge of town Route 6 – western edge of town Image Conditions Comments Bridge area near sewer pump station Constrained and confined location with little room for signage. Corner lot at the intersection of East Main and East Streets on Rt. 6 Very visible and stark open and conspicuous place Borough maintenance building area. Non-descript with some basic greeting signage; public space Highway-commercial strip; No curbs, sidewalks or defined access drives Numerous freestanding signs (generic and individual) 41 SYNTHESIS OF INFORMATION Information from various sources was gathered and reviewed, summaries of which appear in the inventories. The interpretation, application and use of this information is critical in this localized heritage tourism planning effort. This phase starts with a review at public comments at the two Community Workshops, then proceeds to the determination of issues and opportunities. Public Input Input was received at two important junctures in the planning process, at the initiation and the review stages. Each was reviewed in detail with the Smethport Stakeholders Group are is summarized here. Initial Workshop – Attractions and Needs The community of Smethport actively participated in a workshop designed to solicit ideas on how to improve Smethport as a tourist destination. Over 70 people attended the workshop held on September 16, 2004 in the Smethport Fire Hall. The goal was to identify reasonable and attainable objectives. (1) Things to see and do - The first question was “What do you take visitors to see or do in the Smethport area?” There were a number of responses as summarized below Type of Local Sites/Resources Identification Commercial Sites Christmas Inn (since sold) Lindgrens 5&10 Route 6 Diner First Christmas Store (since closed) Cottage House Industries - Smethport Specialty Company and Backus and Chef's Specialties Myra's Costa's Court of Angels Hull’s restaurant The Hub The County Porch Gift & Gourmet Coffee Shoppe The Secret Garden Florist (since closed) Tastee Freeze Corner Bar Various restaurants Smethport Drive-In 42 Community Sites and Resources Recreational Sites and Resources Victorian homes/Mansions High School Scenic Overlook Cemetery Enjoying ―Small town atmosphere‖ Smethport Area School District complex Local churches McKean County Courthouse Historical Society Museum and Genealogy Room Hamlin Memorial Library Lakeview Independent Living Facility The Wellness Center Keystone Tall Tree Girls Scouts Council Shop Smethport Family Center Hamlin Lake, Pool and Park Bowling alley Senior Center Historic Golf Course Prospect Hill Potato Creek Marvin Creek McKean County Raceway - weekly auto races McKean County Fairgrounds - Monthly 4H Events/Annual Fair Local Bars and Fraternal organizations Miles Of Surrounding Trails In The Woods 43 There were a number of more regional attractions noted as well, as summarized below: Type of Site/Resource Identification Commercial Recreational/Entertainment Area wineries Area dining establishments Area franchise/chain businesses Niagara Falls/Buffalo attractions Erie attractions Antique Shops Holgate Toys Seneca-Allegany Casino Straub Brewery Scenic areas/passive recreational sites Allegheny National Forest State Parks Kinzua Dam Kinzua Viaduct Cook Forest Scenic Byways – Longhouse & Kinzua Dark Sky - Cherry Springs State Park Elk County (Elk viewing) Rock City Park Pfeiffer Nature Center Cultural Sites Chautauqua Institute UPB concerts/events – Blaisdell Hall/Bromeley Family Theatre/Spectrum Series Bloomquist Art Studio (Kane) Elk County Arts Council Gallery/Shop Ski resorts Summer’s End Festival (Ridgway) Entertainment/Active recreation Amish Community Pumpkinville Kinzua Wolf Run Marina (dining/boat rentals Sprint Speedway (Sprint cars) Ellicottville Shopping College Athletics (UPB/St. Bonaventure) BCPAC plays/concerts/entertainment Cabala’s Walleye Tournament YMCA (Bradford and Olean) Theatres, speedways & other entertainment venues in northern PA and southern New York 44 Tourism Institutional (2) Oil Heritage Region sites Lumber Heritage regional sites Zippo/Case Museum Various other museums – PA and NY Regional universities University of Pitt- Bradford St. Bonaventure University Chautauqua Institute Destination Needs - The second question was “What is needed to make Smethport a more attractive destination?” Participants were divided into seven (7) groups and encouraged to brainstorm without worrying about money constraints. The following summarizes the most popular responses by the groups: FREQUENCY OF RESPONSE BY GROUPS Idea/Concept Develop a visitor’s center in Smethport Eliminate the burnt building along Main Street Build more overnight accommodations Add more specialty shops – antiques, bookstores, co-ops, etc. Gateway “Welcome to Smethport” signage Add more appropriate interpretive and wayfinding signage Façade improvements to Downtown storefronts Sidewalk improvements Alleviate geese problem in the Park # Groups Responding 5 5 5 5 4 4 4 4 4 While the above is instructive, a tally of actual individual responses across the groups presents a different perspective of local heritage tourism related needs. 45 FREQUENCY OF RESPONSE BY INDIVIDUALS Idea/Concept Eliminate burnt building Increase entertainment: venue for local crafts, night clubs, comedy, dances, concerts plays Add more specialty shops – antiques, bookstores Physical improvements, including building/home repairs throughout town, streetscape improvements and street lighting More variety of stores and extended hours Alleviate geese problem in the Park More appropriate interpretive and wayfinding signage Develop visitor center # Individuals Responding 17 14 13 13 12 11 11 10 For sake of analysis, the responses can be divided into broader categories, as summarized below: Business Development - ranging from building on the wood and oil heritage of the area to building an amusement park. The major developmental ideas chosen by the most participants were to develop more specialty shops (i.e. antiques, bookstore, consignment, etc.) having extended hours, and to enhance local accommodations offerings by seeing the development of a full size motel with pool/restaurant and bar. The location of the vacant lot (then rubble pile) was noted as one location for new business development. Cultural Development and Events – there were various ways of stating the overall objective offering diverse entertainment opportunities, including venues for crafts, nightclubs, comedy, dances, concerts and plays. Several ideas were given on types of events to develop, premised on achieving year-round activities. Education - a few responses addressed the need for building local awareness and hospitality training for the residents who will be in contact with tourists and visitors to the community. Infrastructure and Community Development - zoning and other regulatory issues were discussed, and participants especially noted the need for housing improvements throughout town as well as streetscape enhancements including benches, landscaping and streetlights. Main Street Improvements - the burnt building on Main Street was a big issue with most of the groups. In addition, façade improvements, parking areas, attracting businesses to vacant storefronts and adding sidewalks were other issues that were noted by many. 46 Park Improvements – there is concern over increasing the facilities and activities within the park by adding a gazebo/performance venue, walking trails, and/or an outdoor amphitheatre. The main maintenance concern is the on-going problem with geese. Recreation - several ideas focused on increasing seasonal recreation opportunities and creating links from the community to existing recreational trails. Signage - two signage issues were of concern, gateway welcoming signage at entrance of town and improving wayfinding signage for attractions, businesses and other resources. Tourism Development - ideas ranging from developing a theme for the town to creating packages were discussed, with the most popular tourism project noted as being the need for a Visitor Center. Tourism Promotion – help is needed in determining what should be promoted and what brochures should be produced. Subsequent to the Community Workshop, local comments have been received on specific types of developmental efforts or activities, including: Conference capabilities – one commenter characterized conference/banquet facilities in the area as being ―very limited‖ noting the need for combined accommodations/restaurant/pool facilities. This was noted by another commenter as a constraint in attracting the business traveler. Another categorized a hotel/motel as a ―desperate need‖. Coordinating recreation/business development – one commenter suggested certain recreational/seasonal opportunities, including a bicycle shop building on the recent emphasis on cycling along Route 6, and possible additional usage of the Fairgrounds for trade shows for recreational vehicles/camping supplies, garden and landscaping, etc. Recreation and Tourism - The interplay of recreation and tourism involves the development and maintenance of trails, and the development of a local trail effort that takes the concepts of the NCPRPDC Transportation Plan (2002) a step further, taking into account and helping resolve the potential for conflict between timbering and trail interests. Both are critical for the future of the area. In this regard, the Smethport-St. Mary’s snowmobile trail already exists, although many rail/trails are in private ownership. For the area to reap the full benefit of trails, there must be linkages and connections. 47 Second Workshop - Review and Comments A second Community Workshop was held on February 21, 2006 for the purpose of reviewing the planning process and findings to date, present the vision statement that represents a consensus of the Stakeholders Group, outline preliminary recommendations and receive local input. (1) Overview of Findings – The following were reviewed: Demographics/Economics: Slight population decline since 1990 but signs of a small in-migration that lessened the decline Natural decrease lessened – small local decline partially offset by inmigration By 2020, one in five McKean County residents expected to be 65+ Income gap with State and National figures Unemployment rate and employment increases mirrored statewide increases Top five business sectors in employment: Health services, Educational services, Fabricated Metal Products, Eating and Drinking Establishments and Lumber and Wood Products Top 5 businesses adding jobs during the 1991-01: Social services, Health services, Fabricated Metal Products, Eating and Drinking Establishments, Lumber and Wood Products Local Contributors to community life: Rich and diverse offerings: Hamlin Lake Park is a major community asset Numerous community, civic, fraternal and historical groups and organizations Commercial – stores, industries and eating establishments Community – Victorian homes, houses of worship, overlooks Recreational - outdoor and indoor recreation, County Fair, trails & creeks Wide assortment of regional attractions, events and activities: Commercial – shopping, dining, wineries, nearby metro areas Recreational – Summer & Winter active & passive, ANF and Kinzua, sporting, professional sports Tourism – heritage, gaming, PA Wilds, nature Events – festivals, races, commemorative days, ethnic gatherings Major aspects of recreational heritage Hamlin Park/Lake ANF PA Wilds Trails State Parks/Forests 48 Major heritage resources include: Ghost towns MCHS Museum America’s First Christmas Store heritage Kinzua Bridge Mansion District – 55+ structures Lumber Heritage Area Cultural/Historical Significance Window Glass center Wooly Willy and other toys Automatic Pinsetter 50+ historic structures – homes, churches and commercial Many historically significant sites The Bucktail Legacy Industrial heritage Glass (natural gas & silica) Toys (resilience) Wood Products (cutting, milling, processing & by-products) Banking (the modern financial segment) Household and specialty products (creative) Railroads (The Hub) Coal, Fire Clay & Oil Business District Small but varied downtown business base and a few vacant storefronts Small highway-commercial strip on western edge of town Business survey results Summer, Fall & Winter seasons are busy Dependence on local residents for most of business Route 6 is at least important for one-half of the businesses Favored improvements – new businesses (specialty retail, entertainment, restaurants), storefront improvements & more festivals/events Streetscape Conditions - varied Sidewalks – 16’-25’(South) 5’-14’ (North) Small ―plaza‖ area in 200 block of West Main Street Some intrusions and elevation changes Scattered street furniture New ―period‖ lighting and underground utilities 49 Gateways – need a little work East – non-descript West – varied; edge of Park is good Commercial strip – generic Opportunities and Strengths Rich industrial and commercial heritage Hamlin Park as a recreation destination and respite for traveler, in addition to a community center for residents Vibrant existing industries and products Creativity and entrepreneurial spirit The Bucktail story Intact downtown and Victorian-era residential area Natural setting and little ―generic‖ quality – shared with other Rt. 6 communities Major Issues or Obstacles Limited retail choices and tourism-oriented businesses Demographic changes (i.e. limited in-migration, income gap, maturing base) Little emphasis on younger people/travelers ―Disconnects‖ between Main Street, Hamlin Park and Water Street Defining Smethport’s role in relation to resources of larger region (ANF, Bradford, Oil Region, Lumber Region, etc.) Interpretation - Lost links with industrial past and making the connection Stabilization/Reuse - Preservation of 55+/- historic structures Aesthetic needs at gateways and downtown Limited development standards guiding construction/development Local Themes Natural Continuity – The Outdoors, the Leaves, the Forest, Wood Products and Wood-working Continuing ingenuity – Past and present products, technologies, workers and artisans Local charm and enchantment – experience small town friendliness, enjoy outdoor/recreational opportunities, learn and share in local products and services and understand the ―movers and shakers‖ of the past Local interpretation of LHR’s Stories of Transformation: Changing Industries, Changing Communities and Kinzua Bridge Itineraries 50 (2) The Vision Statement – The Stakeholders reviewed all input, data, findings and thoroughly discussed them at numerous meetings. Based on this they developed a Vision Statement guiding local heritage and community activities: Smethport, in the year 2015, is thriving economically, as a new generation of entrepreneurs, building on Smethport’s heritage and rich natural resources are making it a hub of innovation, driven by new technologies. A vibrant, pedestrian-friendly business district has shops, lodging, restaurants, and places of worship. A promenade, dwellings and restaurants surround the town’s centerpiece, Hamlin Lake. Visitors and residents enjoy the year-round recreational opportunities of Hamlin Lake and the surrounding mountains and forests. Residents have a high quality of life, created by merging the town’s rich heritage with its traditional values. (3) Proposed Local heritage Activities – These recommendations were seen as ways to achieve the Vision and were reviewed with the public: The ―Mansion District‖ - Preservation/interpretation/reuse (as needed) of ―mansions‖ and historic commercial structures and a Mansion District Walking Tour Work with McKean County Historical Society Museum in the interpretation of the industrial and cultural past and consider a permanent Visitors Center and a Discovery Center Complimentary development/Community aesthetics and design, comprised of: o Coordinated storefront/façade program for businesses (Main Street) and residences (Elm Street) o Streetscape enhancements – benches, furniture, crosswalks, arboretum initiative, etc. o Updated Sign and Zoning regulations o Gateways – signage, congruent message and other improvements to critical entranceways Coordinated business recruitment and marketing efforts, comprised of: o New business recruitment initiative (incentives, funding, etc.) o Marketing/outreach to businesses on the benefits of and capitalizing on tourism 51 Enhanced recognition of local resources, including o Hamlin Park – park master planning and enhancement o Former Railroad Station reuse o diversify recreational opportunities to be multi-seasonal and border seasons (i.e. cross country skiing, greenways, hiking trails, etc.) Wood products incubator/relocation/attraction program o Continuation and enhancement of wood products industry o Hub for education, woodworking crafts and products, including incubator space People-to-People o Hospitality training - a method of continuity and a program introducing customer service in the high school o Development of a local ambassador program to instill an understanding of heritage and tourism by local officials and residents o Calendar of festivals, events, celebrations throughout year and method of communicating and coordinating these events Support of/Linkage with major attractions o Kinzua Bridge o Allegheny National Forest o Lumber Heritage Region (i.e. Lost Town Tour, WWII Remembered, Lumber Heritage Region itineraries) (4) Public Comment and Input – The following summarizes the public comments: Cooperation - There is a need for cooperation among programs of McKean County Museum, Chamber of Commerce and other agencies, including a maintained calendar of events; Hamlin Park - Perimeter trail around lake, signage to lake/park and facilities and programs for fishing that builds demand for other businesses Activities – develop Springtime activities to fill the gap and consider a seasonal outdoor ice skating rink Marketing issues o Expand the marketing beyond the Philadelphia area (focus of State efforts in 2005) o Coordinate with/build off of the diverse 3.5 million visitors to ANF, which has been focusing on Cleveland, Rochester and Pittsburgh o Website marketing emphasis with linkages on allied/appropriate sites (i.e. motorcycle club, snowmobiling, cross-country ski clubs, cycling, etc.) Economic development – broad approach embracing sustainable tourism, visitors ultimately becoming local business people and enhancement of accommodations offerings 52 Development of an Historic District protecting houses from conflicting uses via zoning and other land use/development controls Keying on a few niche outdoor activities and multi-utilization: o Mountain biking for 3 seasons will require local trails on former RR grades that may have cross-country skiing use o There is a network of snowmobile trails and a very active Seneca Highlands Snowmobile Club; trails connect Smethport with St. Mary’s, Keating Summit, Duke Center, the Hebron/Colesburg area and soon Lantz Corners and Olean, NY o There are over 100 miles of snowmobile trails that can be used for biking; permit to cross ANF would be helpful in this regard o Ski slope behind school facing north o Hospitality training is required and can be related to culinary arts program at Vo-Tech o Year-round use of County Fairgrounds for camping and recreational vehicles since hook-ups are available Promote a ―Green infrastructure‖ embracing trees and landscaping in streetscape efforts as well as the development of an arboretum Third Community Workshop – Draft Presentation and Comments A third Community Workshop was held on December 6, 2006 to present the proposed plan and recommendations and to receive comments. The public input was positive in terms of the Community WorkPlan presented, with the following offered as comments: McKean County Redevelopment Authority has long and varied experience in revitalization and grantsmanship. The Authority is available to help in seeking funds. Promotion efforts should be ―regional‖ and not confined to the Borough alone. Location for gateway signing should be moved further out of town There is a web of traffic/parking issues along Main Street o Truck traffic is believed to damage Main Street o On-Street parking can be difficult due to a high curb and traffic congestion o There is a need for off-street parking and additional ADAaccessible spaces Expanding, linking and coordinating local marketing efforts with those for PA Wilds, Lumber Heritage Region and other agencies 53 Issues and Opportunities Statement Overview Based on the inventories, the review of input, the discussions involving the Stakeholders, a succinct statement of issues (i.e. challenges) and opportunities (i.e. strengths to build on) is difficult to do and subject to being general. Nonetheless, the following summarizes these: ISSUES Declining and maturing less affluent population base OPPORTUNITIES Critical location in relation to outdoor opportunities, recognized attractions and nearby population centers Limited retail choice Economic diversification in the County Decline in historic economic anchors and local signature businesses in general Disconnect with downtown and need for better linkage and master planning Good local recreation facilities Proximity of ANF, many State Parks and other regional resources Numerous public activities and events Lack of linkage between Main Street Mansion District, Hamlin Park and Water Street Limited number of tourist-oriented businesses and evening activities Lack of consistent business days and hours Business gaps in accommodations, dining and specialty retail businesses Connecting local and regional attractions and resources into itineraries Activities and events are oriented towards more mature travelers with little for younger people ―Mansion district‖ requires signage, tour and linkage with industrial/business past Remarkably intact ―mansion district‖ that is very visible as a local icon Unique attractions and businesses including the Fair Grounds, Raceway, Backus Co./Chef Specialties, Smethport Specialties (―Wooly Willy‖) and Hamlin Park A rich industrial heritage embracing varied extant and existing industries and businesses The existing forest land and forest industries as a reminder of the importance of wood/wood products to local history A heightened and charged local identity and community spirit The attraction of ―native sons and daughters‖ and retirees into the community No centrally located public restrooms 54 The quality of life The lack of regulations and standards retaining the ―mansions‖ and other significant commercial buildings Defining Smethport in relation to the larger region’s resources and attractions embracing those in Bradford, Allegheny National Forest, the Lumber Region, the Oil Region and attractions in southern New York State Developing linkages with elements of the industrial past that may be nonexistent or barely existent Preservation of nearly 55 historically and/or architecturally significant structures, nearly all under private ownership, among which are a handful identified as being ―at risk‖; Community aesthetics including stark downtown streetscape, gateways and façade conditions A prominent vacant commercial building Potential for pedestrian/vehicle conflicts and periodic parking issues on Main Street An intact central business district The role of the County Seat along with the economic benefits Connecting a varied economic heritage embracing many large basic industries (i.e. glass, oil, minerals, lumber, railroads, etc.) and smaller products (i.e. novelty toys, pinsetter, convenience ―gadgets‖, etc.) Rich community cultural resources in the form of a local Library and Museum Active civic and community organizations A reuse potential for a well-located anchor commercial building A network of snowmobile trails radiating out of Smethport and an active Seneca Highlands Snowmobile Club to spearhead trail development Experienced funding partner in the McKean County Redevelopment Authority 55 IMPLEMENTATION The planning process has identified a number of localized implementation measures aimed to enhancing Smethport, both as a destination and as a community. It is often easy to overlook the latter, but one major goal of heritagetourism is to stabilize and enhance the community’s economy. Tourism and Economics A recognized source for economic/tourism thought and strategies is The 25 Immutable Rules of Successful Tourism (Roger A. Brooks and Maury Forman; Kendall/Hunt Publishing Co., 2003), which coincides very well with the Pennsylvania Route 6 Heritage Communities Program. This referenced work begins with a simple statement that earning money in a given town and spending it elsewhere is ―leakage‖. Tourism as a part of an economic development strategy that seeks to avoid leakage, since it should accomplish the following: Diversifies local economy helping avoid over dependence on a few businesses; Creates multipliers on all local businesses; Brings in ―new money‖ to the community; Helps tax base that in turn pays for community services and facilities; Creates jobs and opportunities at the entry level; Promotes business development especially when a visitor becomes an investor or future business person; and Enhances community aesthetics. Successful tourism is premised on getting visitors to stop and keep them in town longer, especially overnight. ―Visitors‖ may include tourist and business travelers. A few ―rules of thumb‖ help understand the tourist-visitor a little better: State estimates suggest that 44% of all visitors stay with relatives, thus a large part of tourism occurs literally at the ―kitchen table‖; The visitor experience is shaped by destinations or ―lures‖ that in turn create a potential visitor market for attractions or ―diversions‖ (i.e. those amenities that may depend on the lure); There are a number of shifts occurring in the tourism industry due in large part to the maturization of the ―baby boomer‖ generation: o the prime season is expanding from the June-August period to a longer April – October period; o ―boomers‖ generally do not prefer motor coach/packaged tours but prefer to be in greater control; and o gasoline crisis or not, the RV industry appears to be healthy (RV’s are premised on ―control‖) 56 Visitors spend only a portion of their time at ―typical‖ tourist lures: o nationally, people spend 20-40 minutes in a museum o the typical lure captures people for no more than 4-6 hours per day, leaving 8-10 hours for other attractions and diversions, and 80% of tourist spending occurs at these attractions and diversions o the ―scenic vista‖ experience usually lasts no more than 15 minutes Brooks and Forman often site the ―4-Times Rule‖ in their discussion on tourism, in that travelers subconsciously must be kept busy at a destination for a period 4 times the travel time to get there. Simply stated, one would probably not travel to Europe or Hawaii for a weekend stay, due to the travel time involved. To localize this to Smethport, driving time suggests that a visitor from Philadelphia would need to justify a trip to Smethport with 20 hours of activities, while the Pittsburgher would need 12 hours and the Buffalo resident only 8 hours. Obviously, experiences from an area larger than Smethport (i.e. Route 6, PaWilds, Lumber Region, etc.) can be ―bundled‖ into the visitor experiences. Finally, this latter bundling issue is reflected in the fact that people generally travel for experiences and not geography. An edited summary of their following 25 rules help assure success and are critical in the Route 6 tourism effort: A good plan that takes into account local resources and likely visitors who may be attracted by various features: o Natural resources (i.e. forests, recreation, etc.) o Cultural resources (i.e. history, ethnic heritage, etc.) o Human resources (i.e. performing arts, crafts, etc.) o Capital resources (transportation, hotels, etc.) The above are part of the heritage Community Planning effort. Partnerships among visitor, development, business and other organizations, representing the private and public sectors, much like the Smethport Stakeholders Group; Billboards and signage that ―tease‖ and tempt or give a reason for visitors to stop, avoiding over used words and phrases (i.e. gateway, something for everyone, etc.). Signage should use the right words, be brief, have a simple design and be maintained. Adequate, clean and conveniently located comfort facilities that may include a visitor information kiosk. On the commercial side, national chains have found that restrooms actually attract customers, with approximately one-half of those purchasing something there doing it out of convenience and the other half out of guilt. In short, since everybody ―has to go‖ why not take advantage of it as business decision? 57 Take community design into account especially at entranceways focused on places that will make the best first impressions, keeping signage uncluttered and professionally done. Much is being done in Smethport on this including local signage initiatives, the planning in this study and the revised signage ordinance. As a corollary, communities need adequate and user-friendly wayfinding signage; Consider perpendicular signage with appropriate sized letter fonts for ease of reading by drivers and pedestrians, advertising the type of store not just the name that may be unfamiliar and meaningless for visitors. Address parking issues with special ―forgiveness‖ for parkers/shoppers, providing facilities (with signage) for RV parking and other local incentives. While this is not a major issue in Smethport, there may be issues about regarding lengthy parking by employees. Most visitors need up to 4 hours of parking at a given location. Make the ―frontline‖ employees (i.e. retail clerks, waiters/waitresses, etc.) part of the sales and attraction effort. This requires hospitality training, ―adoption‖ of resources (―while you’re in town you need to see Smethport Specialties‖, etc), cross-promotions or other local efforts. Hospitality training is part of this Heritage Community planning process. Visitor information availability 24-hours a day, 7 days a week, with informational kiosks augmenting staffed visitor centers, all of which should be conveniently located and well maintained. Create a conveniently located cluster of visitor oriented retail shopping opportunities that in turn attract a critical mass of shoppers that benefit the clustered businesses. Creatively convert any negative characteristics into positives, such as being a haven ―in the middle of nowhere‖. Develop a unique idea or concept that sets your community apart and becomes intrinsic in its theme. This may be one of the most critical and difficult elements, since many communities can claim to be a friendly small town, close to outdoor recreation. Gather third-party endorsements that reinforce the local pitch to visitors. This can be as simple as welcoming comments at visitor’s register at the Visitor’s Center. 58 Pursue business attraction and retention that complements the local tourism resources and helps attract visitors and keep them longer. Simply stated, focus on businesses that fit in with community image, goals and context and avoid those that may disrupt the setting or context. The most successful museums and the ones most remembered tell stories and give a context and do not merely show artifacts. Keep people interested and occupied so that they are busy four times longer than it took them to get there as noted earlier, so that they can say that ―… it was worth the drive‖. This requires an understanding of the potential visitor market, the concept of bundling and the relationship between accommodations and other hospitality resources. Understand the importance of ―product development‖ not just marketing in terms of the local economic impacts of tourism. This may require a community to address certain issues such as attractions, business development, visual quality and the development of other diversions. Visitors need ―something to do‖, especially after 5:00. Promote activities not just the place, perhaps in an ―activities guide‖ where the experience is addressed. This can be on the State Tourism website, local websites, niche markets, etc. Brand the community reflecting what is that sets it apart or is unique. Again, the uniqueness sells the community. When one hears of Salem, MA or Williamsburg, VA one has an image. While these communities may be the extreme, they do illustrate the need to have a recognizable brand. Photographs should show the activities not just the resources or attractions. Again, sell the experience and not the location. Promotional items should create a positive image and provide a simple way to respond or call for more information. Perhaps the most recognizable ―Smethport item‖ is the Wooly Willey, certainly a part of the local positive image. Carry out a public relations effort in various types of media, since it is usually more effective than advertising alone. Use the Internet to attract visitors with a quality and user-friendly website; and Advertising should be frequent and consistent. The above include obvious and not so obvious concepts, not all of which is directly related to Smethport. However, they help form the foundation of a local tourism effort. Taken together they reinforce two critical components of any local 59 heritage community effort, simply stated what is unique about Smethport and how does the community setting (i.e. visual quality, retailing, attractions, diversions, etc.) interface with Smethport as a destination. Interpretive Planning Statement – What Makes Smethport Unique? The final step of the Heritage Communities Planning effort is the development of Planning Statements that (1) embody the local heritage tourism effort and (2) relate this heritage to the identified six themes of the Pennsylvania Route 6 Corridor, which are summarized below: Route 6 Theme The Warrior’s Road Natural Opportunities The Engineer’s Challenge New Beginnings and Safe Havens Visionaries, Achievers and Social Entrepreneurs Outdoor Enthusiast’s Paradise Local Relevance/Expression The Bucktails, Eldred WWII Museum, the Vietnam Veterans Moving Wall, settlement of Revolutionary War veterans Exploitation of natural resources (i.e. timber, silica, coal, natural gas, oil) and resulting chemical, glass, railroad and wood products industries Kinzua Bridge (Mt. Jewett); the competition to extend and maintain rail service to the area in the late-1800’s; early focus of the wood chemical and oil industries DeSmeth (Dutch banker for French aristocrats), Underground Railroad, the Hamlin family, the Kane Family, company towns that became ―ghost towns‖, a growing business district feeding off of the industrial boom The Hamlin involvement in banking (Henry) and railroad (Byron) both influencing the industrial boom in the 1800’s; the Backus Corporation (Robert & John Hilton and J.C. Backus) and numerous novelty/household products; Ralph Herzog and William Kerr and the Smethport Specialty Co. with the iconic Wooly Willy toy; the ―mansions‖ their designers (i.e. William Halsey Wood, Solomon Sartwell, etc.) and their owners (i.e. Hamlin’s, Sartwell’s, Burdick, McCoy, McKean, etc.); Leonard Brynolf Johnson and the development of America’s First Christmas Store in 1932. Trails and abandoned rail ROW’s for multiple use, golf courses, water sports/recreation, centrally located Hamlin Lake for water activities and gatherings, hunting and fishing; ANF and nearby State Parks and Gamelands 60 The above generalized listing is still quite long for a small community. Historically, Smethport it seems was at the middle of virtually everything that was going on in the gilded age, ranging from major manufacturing industries, to pragmatic but cutting edge products, to modern-day banking. It is no wonder that it became known as ―The Hub‖. It was in fact at the Hub for many things: The railroad transportation network; The oil, glass and wood products industries, in the latter case the presentday Hamlin Lake was a mill pond for the lumber mills along Mechanic Street; Various manufacturers of small domestic, household and toy products; Northern pro-Union patriotic sentiment during the Civil War; A wealth of forest land; The pristine streams, hills and valleys; and Government and commercial activities for residents of company towns and villages and the rural countryside. All too often communities involved in tourism attempt to become something they are not. Recent experience is literally full of bad examples of communities adopting some contrived visual branding (i.e. Alpine motif, Main Street pedestrian malls, non-authentic canopies or signage, knock-off copies of another community’s branding, etc.), becoming a ―gateway‖ to somewhere (else!) or advertising that they have ―…something for everyone‖. In the rush to become ―something else‖ they forget that their strength is what they are. This is what makes them unique. This gives the experience to the visitor that he or she cannot get somewhere else. Smethport is truly The Hub, figuratively and literally. It is the Hub of industrial and business creativity; it is an activity oasis in a strikingly beautiful yet remote section of the State; it is the location of a substantial concentration of stately and architecturally significant houses, mansions and commercial structures; it is centrally located in relation to the heavily visited Allegheny National Forest to the west and a multitude of State Parks including the Dark Skies ―capital‖ in nearby Potter County; and it is certainly a visitation venue on the unique Pennsylvania Route 6 Heritage Corridor. 61 The fact that it was the hub of the railroad network made it the logical choice for the location of the McKean County Fairgrounds and County Fair in 1905, a major attraction and event that continues today, The railroad hub of yesteryear yields the potential trail hub of the present, whereby Smethport is in a unique strategic location to capture the snowmobile traffic (i.e. traveler) from the historically popular snowmobile destinations of the Allegheny National Forest to the west and Potter County to the east. There should be multi-use of the trails to attain year-round benefits for nature tourism. In short, the historic Hub remains a Hub. Now we need to build on that strength and resolve any issues or problems that detract from it. Location Pennsylvania Local/County Other Northcentral Southeastern Southwestern Southcentral Northwestern Northeastern New York Ohio New Jersey Florida Ontario Virginia Arizona Texas Maryland North Carolina Indiana Washington Michigan Missouri Minnesota Delaware Arkansas Oregon # Visitors 382 139 47 57 47 49 33 10 65 47 27 15 13 12 10 10 10 7 6 6 5 4 3 3 3 3 Location Nevada California West Virginia Vermont Georgia Maine New Mexico Colorado Massachusetts Tennessee Illinois Iowa South Carolina Hawaii Kansas Kentucky New Hampshire Alabama Oklahoma Switzerland Australia Italy Mexico Germany TOTAL # Visitors 3 3 2 2 2 2 2 2 2 2 2 1 1 1 1 1 1 1 1 1 1 1 1 1 668 During 2005 the Commonwealth of Pennsylvania heavily promoted Pennsylvania Route 6 as a tourism destination, especially in the Philadelphia area. The Smethport Visitor’s Center maintained a register where visitors would sign in. 62 During the period between May 27th and October 9th 2005, 57% of the registered visitors were from Pennsylvania, with 21% being ―local‖ (i.e. Smethport or elsewhere in McKean County. Visitation from the Philadelphia area was rather high (9%) followed closely by residents of Southcentral, Northcentral and Southwestern PA (each 7%). New York residents accounted for nearly 10% of those registering, with the vast majority of them from the Upstate and Southern Tier regions. Ohio residents accounted for 7% of the visitors and New Jersey residents for 4%. The numbers thereafter are rather dispersed although there were a modest number of visitors from Florida, Ontario, Virginia, Maryland and the southwest. There was little in the way of numbers of residents from the midand far-west, the Plains or New England. Starting in November 2005 and continuing through early-2006, the Smethport Stakeholders group actively discussed and developed a Vision Statement (reviewed earlier) and theme and sub-themes that are supportive and interpretive of this Vision. The ways the community hopes to realize the Vision finds expression through the following: Many and varied recreational opportunities for all seasons Giving visitors a reason to spend time in Smethport - A vibrant, pedestrian friendly and aesthetically pleasing business district, offering destination businesses for the visitor and a focus of technology businesses for the year-round resident. Maximum use of resources, assets and talents Fully restored, interpreted and functional mansions, older commercial buildings and houses of worship A hub for woodworking crafts and wood products A year-round local heritage and discovery center depicting and interpreting Smethport’s heritage, ingenuity and practicality Full recognition of the local heritage and relevance for the future by residents, the business community and local officials A blend of the celebration of the “old economy” and the development and reinforcement of the “new economy” Festivals, events and celebrations throughout the year 63 The themes collectively and consciously or unconsciously reinforce a few attributes, namely Smethport embodying the concepts of being a central and important place; a place that has invented, adapted and reinvented ―things‖ and itself; and a place that understands its history and legacy but is not satisfied to sit on its proverbial laurels. Themes should be related to and supportive of the vision for the community. In the local case, a succinct overriding theme is premised on Smethport’s Heritage, Imagination and Enchanted Charm. This simple collection of words speaks to the industrial heritage (i.e. wood, oil, railroad, glass, etc.), the innovative thinking that resulted in numerous locally produced products and the setting and quality of life that is broad enough to capture the mansions, the lake and the great outdoors in general. Other underlying and unifying themes are described in relation to other interpretive issues. 64 Theme Thematic Context Interpretive Opportunities Comments, Opportunities and “Spokes” Continuity and stability The forests and its products, developing new products and ways of looking at things and living with nature Allegheny National Forest Sproul State Forest Moshannon State Forest Proposed School of Forestry Campus The Hub The center of social events, government, communication, business, community life and transportation today mirrored Smethport’s heritage as The Hub of the rail system, industry and industrial product development, commerce and culture A Community of Firsts Imagination and Adaptability This is reflected in the rich legacy of an entrepreneurial spirit; first industries, business and ideas; and the ability to reinvent itself in face of changing times and hardships Where nature and imagination meet The abundance of resources, open space, dark skies, stream, mountains and valleys, people, coming together with an outpost of innovation Community events – County Fair, Hometown Holidays, Summerfest, Hamlin Park Festival, Old Home Week, Victorian Weekend, A Wheel Around the Hub Sporting and related – McKean County Raceway, High School athletics Government Center Military Heritage Identification of sites depicting the locations of glass, wood products, railroad, unique retail and related industries Replacement and replenishing the economic base Tours of existing industries – Backus, Smethport Specialty and Holgate Toys Allegheny National Forest Sproul State Forest and Moshannon State Forest State Parks – Kinzua Bridge, Chapman, Elk, Bendigo, Sizerville, Sinnemahoning, Ole Bull, Cherry Springs, Prouty Place, Patterson, Lyman Run, Denton Hill, Long Point and Allegany State Game Lands (8) Scenic Byways Hamlin Lake Park Itineraries involving passive and active recreation in the Forests; points of reference provided by Museum, Visitor’s Center and Planet Smethport Linkage between wood and wood technology by School of Forestry Community calendar of events and ―kitchen table‖ tourism for local events Museum, School and Court House as principal places Permanent Visitor’s Center is required with internet access to facilitate accessing Planet Smethport WWII Museum The Bucktail Story Museum, Visitor’s center and Planet Smethport Signage depicting locations Coordination with businesses providing tours reciprocating with sales of products Community Historically a self-sufficient and self-assured community with a varied commercial center, stately homes and creative business and community leaders Itineraries involving nature tourism and active/passive recreation over 4 seasons Visitor’s Center as point of information Sporting – hunting/fishing/water use Motorized/non-motorized trail use – 4 seasons Shopping and dining Business development activities a requisite – specialty Historic District – the homes, stores and mansions retail and hospitality Business ―Hall of Fame‖ depicting important historic Walking tour guided/described by signage linking community leaders and context homes with past community leaders and architects, Arts and education interfacing with Planet Smethport Featured biographies of noteworthy residents of the month at the Museum Reuse and revitalization of ―at risk‖ homes and businesses Museum classes and lectures Arts courses in conjunction with post-secondary providers and/or artisans incubator Maintaining/enhancing Planet Smethport at SASD 65 Marketing and Hospitality Planning Statement Smethport needs to focus on what it’s draw or lure is to the traveling public. While outdoor adventure/ recreation is abundant and the small town quaintness is a reality, the question still begs, ―What can a traveler get in Smethport that they can not find in their own backyard?‖ Once identified this overarching theme and Smethport’s attractions/resources needs to be on the tips of every townsperson’s tongue. Identified early on in the planning process was the need to provide information on local and regional attractions in a consistent location. Information should be easily available on how to get to a given attraction or activity, the best way to experience it, and the history or story related to the attraction. Wayfinding signage should be incorporated into the plan and be part of the informational system; it should be easy to read and congruent throughout community. The theme and its coordinated message should be center to a localized marketing and promotion effort; that is at the same time coordinated with other regional efforts and those of neighboring communities, such as: the Allegheny National Forest Vacation Bureau, PA Route 6, the Pennsylvania Wilds, and the Lumber Heritage Region. Cross promotion of events and attractions should be both community-wide and regionally based. Recognizing the trend toward marketing to the roadtripper and shunpiker, which is targeted at the traveler who likes to visit unique and off-the-beaten path places, Smethport has the opportunity to develop itineraries which places the community in the center, or ―hub‖ of several day trips to places all ready being marketed heavily by the state’s efforts through the Pennsylvania Wilds. Review of Local Discussion and Consensus Through community workshops and subsequent Stakeholders meetings, Smethport has been identified as a ―Hub‖ for several natural resources, nature tourism assets, cultural resource and entertainment resources. It is ―Hub‖ for regional heritage efforts through Route 6 and the Lumber Heritage Region. Several areas have been identified as a focus for tourism development: Hamlin Park, the Mansion District, Wood Artisan Incubator, and trail and connectors for outdoor recreation. Some unique characteristics from Smethport entrepreneurial heritage include the past industries that helped build America: oil, wood, window glass, chemical, household and consumer products. Several businesses in the commercial center reflect hometown America with the America’s First Christmas Store (since closed), Smethport Diner, Hamlin Bank and Lindgren’s 5&10. One opportunity identified was the need to connect local and regional resources into a well thought out thematic relationships and itineraries. Itineraries are 66 increasingly becoming the way to sell an area. Most regional and state tourism efforts are focusing on ―roadtrippers‖ and ―shunpikers‖. An attractive Main Street and downtown center is dependent on filling the vacant buildings. Participants in the community workshops and Stakeholders meetings expressed interest in a diversified shopping experience including some entertainment. Efforts will be needed to market to the appropriate businesses that will build on the Smethport story and theme. Identified early on in the planning project was the need to provide information on local and regional attractions in a consistent location. The senior center was converted into a Visitors Center. Senior Center staff coordinated and arranged hospitality training for the volunteers. Several front-line staff personnel attended the PA Prides training. A second training, specifically for business owners and managers, has been rescheduled several times. Recommendations - Alternative ways to resolve the issues, suggested local sponsor, potential outside/local resources, etc. Review of Alternatives Recommendations, Resources and Timeframes 1. Conduct feasibility study on the location and structure for a permanent Visitor Center with staffing. Study should address the interpretation of Smethport’s history within the center. Study should include the determination of location for a standalone information kiosk. Funding from the PA Heritage Areas program and local contributions. 2. Work within the Main Street program of DCED, possibly as part of a regional effort, a. To attract more businesses to the downtown district, effectively marketing the downtown. b. 3. Coordinating hours for shops, stores and attractions. A plan for local promotional efforts should be established. A local group must commit to implementing the plan. a. Smethport should be active in the promotions of the Allegany National Forest Vacation Bureau (ANFVB) with possible representation on ANFVB’s Board of Directors. Through ANFVB, Smethport will have the opportunity to participate in other state, regional and local efforts. b. Create a multi-day itinerary using Smethport as the ―hub‖ for activity and visits to the area. Post the itinerary on the website as a PDF and provide to all local and regional marketing affiliates. Create a small 4x9 brochure with the itineraries and suggestions for other visits. Brochure costs: design and printing of limited copies - $5,000. Timeframe: have available for next tourism season. 67 4. Build on local awareness of Smethport’s heritage and the importance of tourism to the local economy: a. Continue to offer the PA Prides training at least once a year. Incorporate a follow up visit to analyze the successfulness of the program. b. Incorporate National Tourism Week (2nd week of May) into the school curriculum by inviting business owners, Allegany National Forest staff, and local tourism experts to speak about the importance of tourism to high school students. c. Possibly use the front-line model of the PA Prides program as a training session for a local history course. d. Highlight successful businesses through an awards/ recognition program. 5. Businesses should be encouraged to cross promote their products, services and offerings: a. Local motels and attractions should agree on joint packaging, even cooperatively advertising their product. Attractions should not be limited to physical places. Guide services, artisans and other specialists can offer their services or learning experiences to lodging guests. b. All businesses should complete template for the PA Prides Program and have their information binders available for quick referral. c. Certain events and attractions draw sizable crowds, Smethport has an opportunity to connect to those events and attractions and offer something downtown to attract the visitor. For example, dinner specials at all restaurants on race night. 6. An interactive, electronic community event calendar needs to be developed so that organizations can properly plan their own events. This calendar should not be limited to just events to attract people from outside the community, but instead should serve as a one-stop shop to see what is happening in the Smethport area. Submitting an event should be user-friendly. Anyone should be able to submit an event including school sporting events, historical society programs, and local church group meetings. Event submitters should have the option of also alerting other promotional organizations, media and the Allegany National Forest Vacation Bureau, of their events. Information gathered on events should be in similar format: event name, location, time & date, cost/fee, and description. 7. Event planners should first determine their goal, their purpose and their market. Carefully analyze events in the surrounding region to see logical connections or possible conflicts. 68 Wayfinding Planning Statement The Pennsylvania Tourism Office’s Plan 2010: A Strategic Approach for Tourism in Pennsylvania (May 2006) notes the importance of installing tourist-friendly signage as part of a tourism development and promotion effort. A new approach is being developed that will replace the Tourism-Oriented Directional Signage on State highways. It appears that the State signage will let people know where they are (i.e. identify regions, local communities and attractions). Wayfinding signing at a local level is a way to provide a systematic network of directional signs to guide the traveling public from major highway gateways to key civic, cultural, regional and commercial destinations using the minimum number of signs. It is designed to coincide with regional tourism marketing. A few guiding principles: Wayfinding needs are best resolved during initial planning stages through a collaborative effort by all design professionals, architects, designers and sign makers, to address a project's total environmental communication. Graphics, such as signs, color-coding, maps, banners, brochures and Websites, provide orientation, direction, identification and regulatory information. Provide standardized "you are here" maps of the project that include an overall map of the complex and more detailed maps of specific areas. Local tourism resources should be designated by directional signage that includes a common logo, directional arrow and distance. The challenges to current resource signing in general include lack of uniformity, message overload, sign redundancy, poor image for tourists, lack of effectiveness/prioritization, lack of background context, and lack of maintenance. General Eligibility Eligible attractions typically included in wayfinding efforts are summarized as follows: commercial attractions such as racetracks, roadside markets and specialty shopping; 69 cultural/Institutional attractions such as, business districts, courthouses, fairgrounds, libraries, museums, schools and theaters; historical/architectural attractions such as historic sites and historic districts; recreational attractions such as campgrounds, golf courses, hiking & biking trails, horseback riding areas, ski areas, sports facilities, water sports areas and recreational facilities; tourist services such as bed & breakfasts, country inns, hospitals, restaurants, visitor information centers; and transportation facilities such as bus stations, heritage roads and scenic routes. Other more general requirements may include that the attraction shall be open to all persons regardless of race, color, religion, ancestry, sex, age or handicap; be clean and pleasing in appearance, maintained in good repair; and comply with all applicable code regulations and statutes for public accommodations; be open to the general public a minimum of 30 days per calendar year; and provide sufficient parking and an on-premise sign readily visible from the highway. Signage efforts should consider a signage partnership with attractions benefiting to meet installation, design and maintenance costs. Prospective Local Attractions and Resources This can be a delicate matter because one may view a certain establishment as ―an attraction‖ but another similar one may not be in relation to local interpretive orientation and factors. Clearly then local wayfinding should be limited to those key critical attractions that make Smethport Unique. A summary of these include: commercial attractions: the business district, key or signature businesses such as Smethport Specialty, Backus, Lindgren’s 5&10, Smethport Diner, etc., and the McKean Raceway; cultural/Institutional attractions such as, McKean County Courthouse, the County Fairgrounds, Hamlin Memorial Library, McKean County Historical Society Museums, the Smethport Area School Complex and architecturally significant houses of worships; 70 historical/architectural attractions such as the proposed historic district with its large houses/mansions, and key non-residential structures (i.e. Byron Hamlin Office, Brownell Building, PS&NRR Station, Hamlin Bank, etc. regional and local recreational attractions including Hamlin Lake Park, Smethport Country Club, proposed trail/walking tour network, proposed snowmobile trail, and generalized directions for State Parks and ANF; tourist services including local eating establishments, Smethport Motel and the Smethport Visitor Centers; and transportation facilities including scenic routes and byways such as PA Routes 59, 46 and the Kinzua Bridge Byway (SR 3011). 71 Development and Community Needs Planning Statement Physical improvements alone will not assure success in Smethport becoming a larger tourist destination, however their role in establishing and reinforcing the community context should not be underestimated. This Plan proposes a number of community and developmental initiatives that not only make Smethport a better place to visit but a better place in which to live. These strategic enhancements attempt to improve the visual quality and ―hub‖ concept by concentrating activities that reinforce the unique qualities of the community. Based on the review of input, discussion and field conditions, the development and community recommendations focus on the following: A downtown revitalization effort in the form of a Main Street Program accompanied by design, promotion, economic restructuring and organizational efforts; A companion residential revitalization effort in the form of an Elm Street Program focused on corridors into the downtown and immediately surrounding areas; Gateway signage at three strategic locations leading into the ―hub‖ area; Reuse of empty stores, sites and other structures, focusing on filling the former Christmas Store and in-fill development on the vacant lot at West Main and Fulton Streets Establishment of a centrally located Visitor’s Center at one of three locations, and the establishment of restrooms accessible in terms of utilization, after-hours and location within the Center or another central location; A Lakeside Preservation and Revitalization effort for Hamlin Lake Park, focused on developing a Master Plan with developmental, interpretive and recreational enhancements as per that Plan in the short-term and compatible non-intrusive mixed-use development in the area surrounding the Lake; and Development of a trail and walking tour connecting significant community attractions with interpretive opportunities adjacent to the Lake placing it in historic context in relation to the lumber industrial heritage of the community. The Map on the following page graphically depicts the proposed development program. 72 73 Main Street Approach Main Street is a comprehensive, community-based revitalization approach, developed by the National Trust for Historic Preservation in 1980. Communities across the U.S. apply its four key components with great success: Design means getting Main Street into top physical shape. Capitalizing on its best assets such as historic buildings and the traditional downtown layout is just part of the story. An inviting atmosphere can be created through window displays, parking areas, signs, sidewalks, street lights, and landscaping; good design conveys a visual message about what Main Street is and what it has to offer. Promotion means selling the image and promise of Main Street to all prospects. By marketing the district's unique characteristics through advertising, retail promotional activities, special events, and marketing campaigns an effective promotion strategy forges a positive image to shoppers, investors, new businesses and visitors. Organization means getting everyone working towards common goals. The common-sense formula of a volunteer-driven program and an organizational structure of board and committees assisting professional management can ease the difficult work of building consensus and cooperation among the varied groups that have a stake in the district. Economic Restructuring means finding new or better purposes for Main Street enterprises. Helping existing downtown businesses expand and recruiting new ones, a successful Main Street converts unused space into productive property and sharpens the competitiveness of its businesses. Many communities focus on the design phase that is understandable (and important) but there is more to the process. The Main Street Approach is predicated on the following: Emphasis on Multi-Functional Uses: Downtowns have always housed a wide variety of functions. Where else can one find shopping, services, professional offices, hotels, churches, housing, entertainment, the arts, libraries, dining, government offices, and more, all within walking distance of each other? Different functions bring different types of people downtown at different times of the day and week, thereby increasing the volume and distribution of downtown activity levels. Enhancement of Sense of Place: Most downtown development efforts now recognize the value of possessing a strong sense of place. A sense of place serves to create an inviting downtown that encourages people to 74 linger and is distinctive from other settings that suffer from ―placelessness‖ (i.e., shopping malls, big box retailers, strip malls). Use of Private/Public Partnerships: The partnering of private and public interests and resources has become a dominant feature of successful downtown development. An active and well-organized downtown association can help downtown businesses and property owners work together towards their mutual benefit, serve as a unified voice representing downtown interests, and engage in marketing, promotions, business recruitment, and event coordination. Attention to Promotional Activities: The promotion of downtown attractions, businesses, and events has become a major dimension of downtown development today. Promotions are usually spearheaded by the downtown organization. Locally, a Main Street approach is focused on the segment of Main Street between Mechanic and Washington Streets, encompassed of the activities of completion of streetscape enhancements (i.e. sidewalks as needed, landscaping and trees, benches, etc.), façade restoration, Anchor Building reuse (The Christmas Store), developing a Visitor’s Center, new business recruitment activities and in-fill development. A County sponsored study of a multi-use structure at the intersection of Main and Fulton Streets is scheduled. The Forest - Heritage and Future Downtown revitalization, economic development and tourism come together in two related but distinct types of development, both centered downtown. These include a School of Forestry Campus and a Woodworking Artisans Center. Forestry School: This is a truly local effort, concurrent with but separate from this planning effort, in locating a School of Forestry Campus associated with Penn State University. The concept presently includes a school dedicated to Forestry Studies building on the unique forest resources and heritage of the region. As being planned now, the program would include a 2-year program for upper-class college students (Junior/Senior/Graduate Students) tied to a 4-year program at PSU, as well as conferencing. As envisioned the program would offer research, field and graduate studies. Additional planning is in process including forming a task force, developing a business plan and garnering partnerships and local support. Several potential sites have been mentioned including a proposed multi-use building at Main and Fulton Streets presently under study as well as one of the unoccupied mansions. 75 76 Woodworking and Allied Artisans Center: The Center would be a central working/retail center for artisans making local wood glass and pottery products as well as an educational extension opportunity. A potential location is the Hamilton Building (former Christmas Store). Planning would be required to advance the concept and identify potential private or semi-public developers and partners. In the latter case, partnering with the Wood Technology program of the Seneca Highlands Area Vocational-Technical School and Smethport Area School District classes present an interesting opportunity where arts and education meet. Elm Street Approach Elm Street is relatively new DCED program, primarily involved in Residential revitalization, with the following goals: Revitalization of residential corridors that approach the downtown commercial districts by improving exterior appearance of buildings and streetscape; Formalize the connection between the residential neighborhoods and downtown revitalization; Prevent neighborhood decline by developing a plan that includes a sustainable community organization that will implement the 5-year strategy; and Assist municipalities in preparing and implementing a revitalization strategy in proximity to a Main Street Program/commercial district; The reasoning behind the program is that our restored downtown commercial areas will be far more attractive to visitors and customers if the neighborhoods adjacent to them are just as appealing. Elm Street follows a five-point approach (i.e. organization, promotion, design, clean/green/safe activities and neighborhood restructuring) similar to the Main Street four-point approach. In the case of Smethport, the existence of a concentration of older houses sometimes referred to as ―the Mansion District‖ and the potential for an historic district focused on these houses poses an opportunity for a concerted Elm Street approach that offers financial incentives for minor exterior revitalization and associated streetscape enhancements. The Program provides Residential Reinvestment Grants that may be used to carry out physical improvements within an established residential neighborhood that is characterized as follows: 77 within ½ mile from a commercial district pedestrian-oriented and dominated by traditional older buildings, preferably within a local historic district or National Registered Historic District which has existed as a residential neighborhood since before 1961 in need of revitalization there is a connection between the planned activity and the downtown or the Main Street revitalization the community must have an acceptable Comprehensive Strategic Plan in place that includes the proposed project as a priority Typical grant sizes are in the range from $50,000 to $250,000 but could be higher depending on the project and other factors. Leveraging with other funds makes the project more competitive. Overall, eligible activities are projects that help eliminate decline within the community's traditional residential district and may include Infrastructure and structural improvements including but not limited to streets, street lights, trees, exteriors of buildings and sidewalks or other pedestrian oriented features. Structural improvements of buildings for mixed use; Acquisition of properties that could have historical significance through a subsidized loan program in conjunction with local financial institutions to encourage increased home ownership; Facade improvement grants for exteriors, such as painting, siding, coverings, design assistance, and historically accurate improvements, limited to $5,000 per property. Façade improvements are possible for non-residential buildings and rental properties but must be matched. There are some matching requirements for homeowners whose income is 115% of the median income for the community. Other activities including acquisition, demolition, code violation, corrections and improvements, emergency housing repairs, ADA ramps, passive ―pocket parks‖ and others. 78 Lakeside Preservation and Revitalization Hamlin Lake Park is an environmentally and recreationally critical piece of Smethport’s ―uniqueness‖. Not many communities have a resource like this Park. It simply has to have some attention to make it a more critical tourism resource and diversion. This requires a visionary twopronged approach, comprised of a more short-term plan for enhancements to the recreational facilities and a long-range Master Plan focusing on low-density and non-intrusive residential, seasonal and commercial development or revitalization along the perimeter of the Lake. This may take the form of new/renovated houses, appropriately scaled accommodations, eating establishments, recreational products and services and open space. The Borough is presently involved in the shorter-term recreational facility planning effort and is encouraged to seek additional funding for the longer ranged planning effort. Trail and Walking Tour Smethport is a compact and walkable community. A combined sidewalk and off-sidewalk trail system is proposed as a component of the Smethport development Program. The trail portion would key on connecting Hamlin Lake Park and the SASD Complex with the Downtown, with a sidewalk connection through the proposed historic district and immediately surrounding areas. The combined trail/walking tour would traverse open space, skirt around the Lake providing its ―mill pond‖ heritage and providing the means for touring the Mansion District, all while keeping focused on downtown and its businesses. This builds on the idea of keeping visitors busy doing a number of things, and relates the trail experience with scenic and thematic themes. In addition, tie-ins with other trail segments and network would reinforce nature-tourism activities as well as the ―hub‖ concept underpinning all tourism efforts in Smethport. Gateway Signage Entrances into and exits from Smethport are rather non-descript as noted in the inventory section of this Plan. The signage should be simple and help provide a consistent message. The sample provided includes a design and color scheme that seeks to express the charm and ambiance of the community keying off of the logo of the Timeless Home effort associated with the recent Sesquicentennial. 79 80 Tourism Infrastructure Fieldwork, public input and Stakeholder discussion all note the very limited number of accommodations available in the Smethport area. While reliance on such facilities in Bradford, Warren, Olean and other locations serves the shortterm and may encourage some cross-promotion with those areas, locals would like to see some local alternatives. Issues associated with ―critical mass‖ may preclude thoughts of the typical hotel/motel development, although increases in tourism and the development of the Forestry School may enhance this type of development. Entrepreneurial development in the form of rental cabins, recreational vehicle park/parking areas, Bed and Breakfast Inns are similar lower density and appropriate accommodations is critical in the eyes of the Smethport Stakeholders. Other Developmental Considerations The heritage tourism orientation of the Heritage Communities Program is understood by the Smethport Stakeholders, however larger issues arose during this planning process that have implications on the community. Prime among them is the need to enhance the economic sustainability of the Smethport community. In essence a forward-looking economic strategy is critical to create and reinforce the type community that will be a destination for residents and visitors. Entrepreneurial creativity and development are not only a part of Smethport’s past but also an important part of the future. These characteristics should be nourished not only for the recruitment and retention of conventional retail and service industries but in terms of the new digital and cyber economy as well. Many ―baby boomers‖ are just the ―mature‖ travelers that are attracted to Route 6 and may have both the material resources and business savvy to begin ―second careers‖ in Smethport. These same ―boomers‖ may be attracted by the small town atmosphere that provides a welcome counterpoint to the urban pace of life in Philadelphia, New York, Pittsburgh or Cleveland. Appropriate second/seasonal home/condo development can convert these people from visitors to residents. The Internet can be a ―window‖ whereby the proposed Visitor’s Center provides the requisite information, itineraries, links, etc. that first attracts visitors who then may become residents and entrepreneurs. In essence, the Internet is the means where Smethport’s relative isolation and lack of interstate-quality highways no longer inhibits development. 81 The above requires an economic development efforts that is wide-ranging and unique, comprised of the standard financial incentives (i.e. business development technical assistance, low interest loans and other financial incentives, business recruitment, physical enhancements, etc.) as well as novel incentives (i.e. creatively linked Visitor’s Center, incentives for second home development, coordination with higher education institutions, etc.) in addition to developing and maintaining visitor/destination resources that keep people ―busy‖. Central to these activities is the need to encourage regional trail development by private and/or public groups. Likely locations are along former railroad right-ofways and stream banks, both of which will likely involve privately owned land. The Smethport Stakeholders believe that trail assembly will therefore involve an educational effort that addresses the concerns of the trail users and the property owners. 82 Implementation Matrix The various recommendations are interrelated and all oriented towards addressing and reinforcing those two critical elements underlying this planning effort, namely focusing on unique qualities and enhancing the community setting. The following matrix summarizes and relates the recommendations. Central to the implementation is a local responsible party assuming the role initiated by the Smethport Stakeholders Group, namely a local body involved in developing and promoting local heritage tourism. Pragmatics should rule here, in that as is the case with smaller communities, there are only so many people to go around. A local decision, and a critical one at that, is if this role is to be by a separate individual body or a part of another, such as the Chamber of Commerce, Borough, etc. In addition, as noted earlier, maximum utilization of the McKean County Redevelopment Authority (MCRA) is encouraged especially in relation to recommended physical projects, given its long and varied history with community and economic development funding. The implementation process is complex and interrelated, and depends on applying for and receiving a certain amount of public funding. The final plan will be placed before the State Oversight Committee in an effort to see that this occurs. Central themes are carried forward as an attempt to reinforce Smethport as a Hub. Continuing technical and coordination assistance from the Pennsylvania Route 6 Heritage Corporation is needed for Smethport and other Route 6 Heritage Communities. 83 Short-term (first 12 months after adoption) Recommendation/Action Visitor Center Main Street Program Implementation Category Interpretation Marketing Wayfinding Marketing Development Development of a local promotional effort Marketing Interpretation Hospitality Training and Education Hospitality Marketing Residential Reinvestment/Elm Street Development Interpretation Hamlin Lake Park - recreational and developmental Development Interpretation Marketing Wayfinding Wayfinding Marketing Interpretation Development Development Interpretation New Multi-purpose building Regional Trails Overall Overall Description Comments Feasibility study on location of permanent visitors Center among present center, new planned multi-use building, Museum or Mansion Local low/no cost item by Stakeholders Determine interest in the Main Street Program, join the PA Downtown Center and submit application to DCED. Implementation may be in the form of an individual affiliate status or regional program. Seek representation on ANFVB’s Board of Directors. Create a multi-day itinerary reinforcing Smethport as the ―hub‖ for activity and visits to the area. Post the itinerary on the website as a PDF and provide to all local and regional marketing affiliates. Create a small 4x9 brochure with the itineraries and suggestions for other visits. Interrelated education & training Continue to offer the PA Prides training annually. Incorporate National Tourism Week into the school curriculum and use the PA Prides program as a training session for a local history course. Develop an awards/recognition program for business. Determine interest in the Elm Street Program, or Residential reinvestment only; join the PA Downtown Center and submit application to DCED. Elm Street addresses residential issues comprehensively. Completion of planning required by DCNR for recreational and developmental enhancements. Master Plan should include portion of trail/walking tour in the Park as per this Plan and address revitalization and heritage as well as recreation. Arrive at consensus on the commercial, institutional, public and other attractions to be signed and logo, as outlined in this Plan. This is a major focus of the developmental recommendations. Stakeholders, Boro, MCRA , Pa Downtown Center and Rt. 6 Heritage Corp. involvement. Local funding under $1,000 (includes PDC membership). Brochure costs: design and printing of limited copies - $5,000 with availability for next tourism season. Efforts should tie in with theme and thematic context on page 62. Complete feasibility analysis for new structure at Main & Fulton Educational outreach and planning involving trail users and private property owners. Funding of study via MCRA is under consideration. Scenic and thematic relationship of trails; coordination with user groups (i.e. ANF, Kinzua Valley, Tuna Valley, snowmobilers, etc.) and private owners; low/no-cost Group coordinates all local tourism efforts. Stakeholders Group is made permanent or part of existing agency (i.e. Chamber of Commerce). Coordination through Chamber of Commerce, SASD, Educational Council and Rt. 6 Heritage Corp. This is a major focus of the developmental recommendations. Costs included in Main Street Program. Coordination among Stakeholders, Boro, MCRA Pa Downtown Center and Rt. 6 Heritage Corp. Boro has secured funding for required planning. Follow-up applications to DCNR for implementation funds as defined in plan under DCNR’s Recreation & Conservation Program. Stakeholders to develop partnerships with local attractions for local matching for first signs ($12,000 +/-) and possible funding under State Heritage Areas Program (Rt. 6 Heritage Corp.) 84 Mid-term (1-3 years) Recommendation/Action Regulatory Implementation Category Development Description Zoning and related ordinances are updated addressing the ―community context‖ issues identified in this Plan including providing mixed-use opportunities for Mansions. Main Street Program Marketing Development Based on the success of the individual or regional Main Street application, complete planning and begin implementation of Main Street Program, focusing on facades, recruitment and streetscape. A phased project involving completion of Main Street streetscape (i.e. landscaping, textured cross-walks, ADA improvements, gateway signage); will require funding from multiple sources. Efforts should include incentives for businesses remaining open after 5:00 PM and on weekends. Also, a special planning effort focusing on traffic calming and parking issues/trends/alternatives should be included in Main Street planning and implementation. Elm Street/Residential Reinvestment Marketing Development Based on the success of the Elm Street or Residential Reinvestment Program complete planning and begin implementation of Program, focusing on facades and streetscape improvements in Mansion District and other residential areas. If Elm Street approach is adopted also address Route 6 West Commercial Strip (i.e. period lighting, landscaping, etc) Maintenance of a local promotional effort Marketing Interpretation Hospitality Wood Products Development Interpretation Marketing Local hospitality establishments and attractions develop joint packaging. Interactive, electronic community event calendar needs to be developed Businesses complete template for the PA Prides Program and have their information binders available for referral. Designation of an ―Anchor Building‖ (i.e. former Christmas Store) that will create jobs and enhance local tax base to provide space for the Woodworking and Allied Artisans Center (i.e. wood, glass, pottery and other local arts/crafts).. Comments Boro to update zoning, signage and other ordinances. Local no/low cost item. Signage regulations to require pedestrianscale and appropriate signs downtown and well designed highway-commercial signs on Route 6 west; zoning ordinance revisions should include and overlay historic district and refined mixed commercial & residential requirements appropriate areas; and consideration of design guidelines at least as recommendations/guidance for new development and renovations. DCED planning funds (up to $10,000 estimated) to provide detailed program. Coordination among Stakeholders, Boro, MCRA, PA Downtown Center and Rt. 6 Heritage Corp. Matching façade assistance $ 65,000 Streetscape program $125,000 Promotion $10,000 Potential sources include Downtown Reinvestment Grants (DCED) Hometown Streets Program and Transportation Enhancements (PennDOT) State Heritage Area funding (Rt6HC); $200,000+/- in each of two phases DCED planning funds (up to $10,000 estimated) to provide detailed program. Coordination among Stakeholders, Boro, MCRA, PA Downtown Center and Rt. 6 Heritage Corp. Matching façade assistance $ 75,000 Streetscape program (est. 1,100’ sidewalk) $58,000; Potential sources include Residential Reinvestment Grants (DCED) Hometown Streets Program and Transportation Enhancements (PennDOT) State Heritage Area funding (Rt6HC) This is a local effort keyed to cooperation and cross-promotion as coordinated by Stakeholders. Private funding/advertising augmented by State and regional tourism marketing assistance and promotional efforts via Main Street Program. Anchor Building Grants Program (DCED) to cover up to 30% of costs ($500,000 max) with loan repaid by developer to local revolving fund for future loans for revitalization/recruitment. 85 Mid-term (1-3 years) Historic District Forestry School Hamlin Lake Park Interpretation Development Identification/PHMC review & determination of eligible ―mansions‖ other commercial structures and/or District for listing on the National Register. Development Interpretation Marketing Development Interpretation Marketing Complete planning and coordination necessary for the proposed School of Forestry. Development of recreational enhancements identified in the Master Plan carried out as short-term recommendation. This should include that portion of the trail (stabilized limestone base with sub-base) within the park as well as interpretive panels, estimated to cost in the range of $150,000-$170,000. Trail segment should connect with existing/proposed trail network. Construction of new multi-use structure on recently cleared vacant lot Infill development Development Marketing Gateway Signage Development Marketing Wayfinding Construction of welcoming signage at three locations in the community. Reinforcement and enhancement of Museum Interpretation Development Wayfinding Marketing Development Interpretive Coordination with the McKean County Historical Society for additional assistance that would provide additional staffing and operational hours, Lakeside Preservation/Revitalization Initiation of a multi-phased project involving peripheral development along Hamlin Lake. Project first involves a strategic and feasibility plan identifying uses and potential partners. Pending the outcome of the plan, implementation phases will be developed. Use Historic Property Registry to complete forms for submission to PHMC; PHMC’s Historic Preservation Grants can provide planning/technical assistance. Follows results of new multi-use building study and/or Elm Street for Mansion Reuse. Enhancements/improvements as Development Projects under the Community Conservation Partnerships Program (DCNR – 50/50 except projects under $60,000 - 80/20), and/or the Land and Water Conservation Fund (Federal funds via DCNR – 50/50). Costs/Types of recreational facilities TBD. Can provide a site for a Visitor’s Center, Forestry School classrooms, residential and retail space. Funding from Downtown Reinvestment Grants, Housing and Redevelopment Assistance Local Low-interest loans (funded via Anchor Building repayment) and the Community Revitalization Program, all of DCED. Provision of landscaped signage areas at the east and west gateways along Route 6 as well as on Rt. 59 at an estimated cost of $2,500 per location. Potential sources include Downtown Reinvestment Grants (DCED),Transportation Enhancements (PennDOT) and State Heritage Area funding (Rt6HC); Stakeholder/Society coordination for operating Support assistance programs and Local History Grants of PHMC and State Heritage Areas programs. Likely developmental opportunities include low-density nonintrusive mixed uses, including residential, seasonal, commercial and recreational development. Planning coordinated between Stakeholders/Boro accessing DCED funding via the Community Revitalization Program and/or Housing & Redevelopment Assistance program. Implementation activities may be funded by same two sources. 86 Long- term (4-10 years) Recommendation/Action Main Street Program Implementation Category Marketing Development Description Completion of implementation of Main Street Program, focusing on facades, recruitment and streetscape. A phased project involving completion of Main Street streetscape (i.e. landscaping, textured cross-walks, ADA improvements), focused retail recruitment effort and the recruitment and development of appropriate accommodations facilities and eating establishments. Elm Street/Residential Reinvestment Marketing Development Completion of implementation of the Elm Street or Residential Reinvestment Program, focusing on facades and streetscape improvements in Mansion District and other residential areas. If Elm Street approach is adopted also address Route 6 West Commercial Strip (i.e. period lighting, landscaping, etc) Trail/Walking Tour Development Interpretation Wayfinding Completion of segments of the proposed trail/walkway, with a two-fold emphasis including the mansion/heritage educational walking tour and the environmental educational components associated with the trail segment in Hamlin Park. Lakeside Preservation/Revitalization Development Interpretive Completion of the multi-phased project involving peripheral development along Hamlin Lake, implementing the strategic and feasibility plan and likely involving private and public funded projects. . Comments Coordination among Stakeholders, Boro, MCRA, PA Downtown Center and Rt. 6 Heritage Corp. Matching façade assistance $ 65,000 Streetscape program $125,000 Local Low-interest loans (funded via Anchor Building repayment) Promotion $10,000 Potential sources include Downtown Reinvestment Grants (DCED) Hometown Streets Program and Transportation Enhancements (PennDOT) State Heritage Area funding (Rt6HC); $200,000+/- in each of two phases Coordination among Stakeholders, Boro, MCRA, PA Downtown Center and Rt. 6 Heritage Corp. Matching façade assistance $ 75,000 Streetscape program (est. 1,100’ sidewalk) $58,000; Potential sources include Residential Reinvestment Grants (DCED) Hometown Streets Program and Transportation Enhancements (PennDOT) State Heritage Area funding (Rt6HC) Segments not completed in the sidewalk enhancements of the Elm Street program, including improvements to sidewalk links with SASD and Water Street and off-site stabilized trail at SASD ($155,000-$175,000). Potential sources include Safe Routes to School (PennDOT), Community Conservation Partnerships Program (DCNR) and local funds. Likely developmental opportunities include low-density nonintrusive mixed uses, including residential, seasonal, commercial and recreational development. Planning coordinated between Stakeholders/Boro accessing DCED funding via the Community Revitalization Program and/or Housing & Redevelopment Assistance program. Implementation activities may be funded by same two sources. 87