BERGHAUS CHILD CARRIER CONCEPT

BERGHAUS CHILD CARRIER CONCEPT
STANDALOFT DESIGN
CONTENTS
1
3
BRIEF
5
INITIAL RESEARCH
36
CLIENT MEETINGS
48
RESEARCH AND DEVELOPMENT
72
CONCEPT OUTCOME
95
BIBLIOGRAPHY
2
BRIEF
Design for Berghaus
KEY POINTS
An outdoor child
carrier
THE DESIGN MUST BE BELIVABLE AND
MANUFACTURABLE
MUST FIT INTO THE BERGHAUS RANGE
OF OUTDOOR EQUIPMENT
Draw on the Berghaus
design direction
aesthetically
PERFORMANCE
ADVENTURE
INNOVATION
Include features and
functionality
Fully consider the
Berghaus target
consumer
Give the products a
story and a competive
advantage
Innovation or unique
selling point
THE QUALITY MUST MATCH BERGHAUS’
REPUTATION AS A MARKET LEADER
AND THE PRICE POINT SHOULD BE SET
ACCORDINGLY
INITIAL RESEARCH
berghaus history
THE BERGHAUS JOURNEY
(BERGHAUS 2015)
illustration of climber p1
photo of founders p2
1966 Peter Lockey and Gordon
Davison open LD Mountain
centre in Newcastle
A HISTORY OF INNOVATION
Nitro pack receives
GB Design Council
Millenium award
GORE-TEX® Dry socks
1986 Extrem range launched
20152010
Iconic ‘cut in half
man’ advert 1993
2005
2000
Berghaus introduce GORE-TEX® to
the european market in 1977
1995
AQ® fabric
launched
2009
1990
1971-2 First Berghaus
rucksacks followed a year
later by Cyclops, possibly
the worlds first internal
frame rucksack
1985
1980
1975
1970
‘One Glove’ Extrem
system developed
1987 Attak sole unit
Bioflex® back system
introduced winning
the ISPO award for
innovation
Berghaus aquired by
Pentland Group PLC
1988 Queens award for
export
Adventure trail range
launched 2004
2013 Leo Holding leads
an international team
on the first accent of
Mtn. Ulvetanna , the
‘harshest peak’
BERGHAUS VISUAL LANGUAGE
Products were found to represent the
Berghaus visual language.
ADVENTURE
the design should be exciting
aesthetically and not be too utilitarian
INNOVATION
attention should be drawn to the
innovative part of the product
PERFORMANCE
the performance aspect of the design
should not be understated or over
emphasised
ADVENTURE
INNOVATION
PERFORMANCE
FACEBOOK FOCUS GROUP
A FACEBOOK GROUP WAS FORMED WITH 25
RECENT PARENTS, TO GAIN INSIGHT INTO THEIR
IDEAS OF CHILD CARRIERS
SOME INTERSETING IDEAS WERE SUGGESTED
“As you may know I am in the second
year of my Product Design degree at
the moment and our latest module is
to design child carrier backpack for
a major outdoor company. I’ve invited
you all to this group to draw on your
experiences to help me design with the
product user in mind.
Solar panels to charge parents tech
Feel free to post any thing you feel
would be helpful such as:
What type of carrier you have used in
the past?
Why you may not have used this type of
product?
What you like about the product?
What was important to you in purchasing
a carrier?
How far you would usually walk wearing
the carrier?
Did your child enjoy using the product?
Thanks for your help!”
Colour ways should be less male
orientated
Expandable storage
There are 3 wheel prams to go
‘off-road’ on fairly rough terrian
Some people didn’t like the idea of the
steel frame around the baby
One person who walked a lot mentioned
that the childs legs are liable to get
cold before your own. Some kind of heat
sensor in the pack could be good.
Everyone who walked a lot said they
liked the space for a hydration system.
Some parents worried about falling with
the child.
Does anyone have an opinion on a modular infant carrier system. The carrier could
have a very lightweight basic system but have the option to add extra storage/bladder/
changing mat/weather proofing. Would this give flexibility or would it be too fussy and
difficult to decide what to take when? If it could be incorporated without actually being
removable so nothing can be lost, say in a padded layer against the back that could be
cool. I agree with sams comment. Also I think two examples you have shown def look more
aimed at men and not really styled towards a woman using them Hi smile emoticonOk I’ve
never been attracted to those hiking steel based carriers as
to me, they
l o o k u n c o m f o r t a b l e f o r b o t h b a b y a n d a d u l t . I d o n ’t t h i n k
I would feel
confident in putting a six month old in something of
that type as
I c o u l d n ’t s e e o r f e e l m y b a b y . u s e b a b y w e a r i n g
wraps
as
I
feel they are the best way to carry and the most
comfortable.
They keep baby close to you and there are many
different ways
to carry (front, back, hip). I use the wraps for dog
walks and she
d o e s n ’t f e e l h e a v y e v e n a f t e r a l o n g w a l k . I t h i n k
it would be
important for a hiking type carrier to be ergonomic
and light weight. My baby
has always enjoyed being carried in a wrap as
she is close to me. I think
t h a t ’s a n i m p o r t a n t a s p e c t b u t t h a t ’s m y p e r s o n a l
opinion. I think you could
possibly get some great ideas by looking at Mei
Tai, Connecta or Tula baby
c a r r i e r s . H o p e t h a t ’s b e e n h e l p f u l e n o u g h a n d
good luck smile emoticon t
T h a n k s S a r a h t h a t ’s r e a l l y i n f o r m a t i v e , I ’ l l c h e c k
out your suggestions! Hi
James I’m not much good for advice because I
never really used one, I just
stuck to buggies. My dad bought this
huge bulky one
from mothercare but by that time the
boys were too
heavy for me to carry. Also when I
had a toddler
and a baby I had a double pram.
Good luck with
y o u r r e s e a r c h x C h e e r s J e n n y , i t ’s
useful to know
w h y p e o p l e d o n ’t u s e t h e m a s w e l l ,
so the fact you
describe the one your dad bought
as
bulky
is
interestin It was a backpack thing
and
it
was
massive. It had a big silver frame so
it would stand
on the floor. I used to walk the dogs everyday and
because prams are pretty off
road nowadays I bought a 3 wheel Phil & Teds
which would go round the
fields. Also if the baby falls asleep they can stay
asleep in the pram but if you
t a k e o f f t h e r u c k s a c k i t ’s l i k e l y t h e b a b y w i l l w a k e
u p . . . T h a n k s a l o t , t h a t ’s
really helpful, I’d not thought competition from
off road prams! Cheers! Hi
James, I carry Jess in a sling. We started out in
a stretchy fabric wrap when
she was a newborn. I also used a woven wrap
when she grew a little. I now
c a r r y h e r i n a T u l a E r g o n o m i c C a r r i e r a s s h e ’s
bigger and I find it much
quicker and easier to get her in it. My partner
does occasionally carry jess
but he prefers to use a baby bjorn carrier... I can
wear her for a few hours at
a t t i m e n o w j u s t c o z s h e ’s g e t t i n g m u c h h e a v i e r . . .
Happy to answer any more
questions if you have an Cheers Sarah. Why did
you choose these product
over others? Have you considered any of the
more outdoor/walking/hiking
style carriers that have extra features, storage
etc Cheers Sarah, this one
looks great. The one I’m designing is going to
be a little bit more rugged
looking just because of the brand we are working
with. I’m adding an extra bit
of frame around the child, sort of like a roll cage,
and having a super safe USP.
This was inspired by seeing some pics of people
using carriers while skiing!!?
I used to walk the dogs everyday and because
prams are pretty off road
BRITISH STANDARDS
BS EN 13209-1:2004
CHILD USE AND CARE ARTICLES — BABY
CARRIERS — SAFETY REQUIREMENTS AND
TEST METHODS —
PART 1: FRAMED BACK CARRIERS
BS EN 13209-2:2005
CHILD USE AND CARE ARTICLES — BABY
CARRIERS — SAFETY REQUIREMENTS AND
TEST METHODS —
PART 2: SOFT CARRIER
15
The standards include restrictions on
the chemical composition of materials,
the stability of the base and the
durability of folding and locking
mechanisms.
There are also references to other
BS standards within the text for more
specific things such as the size of small
parts that the child may have access to
and the shape of the end points of any
wire components (folded or rolled to
prevent piercing)
16
ANATOMY OF A BACKPACK KID CARRIER:
Sun shade
COMMON FEATURES
Hood/raincover storage
Child support/padding
Child harness/straps
Grab handle
Toy storage
Padded shoulder straps
Suspension adjustment
Padded waist belt
Storage
Support frame
Kickstand
BRAND ANALYSIS
The 6 brands that the Derghaus
design team consider to be
the market leaders in child
carriers were analysed. The
top of the range product
from each brand was chosen
for comparison. Using
the technical matrix and
presentations by the project
group, USP(s) were found for
each of the brands. This
helped to identify where
the gaps are in the child
carrier market. From the
anaylisis it became clear
that none of the brands
were clearly promoting the
concept of full safety for
the child which is one of
the key concerns for parents
when buying a carrier. None
of the brands offer a
seperate adjustment for the
height of the child in the
carrier.
MACPAC
DEUTER
VAMOOSE £250
KID COMFORT III £230
Ballistic nylon
Very high head rest which provides extra
child protection and space for the rain/
sun cover.
Small separable backpack 10L
Largest overall storage 35L
Utilitarian styling
Good use of stretchy ‘stuff’ pockets for
kids toys etc
Amusing range names (Koala,Possum)
3 point adjustable shoulder straps
Heavyest max load at 25kg
LITTLE LIFE
KELTY
VAUDE
OSPREY
VOYAGER S3
PATHFINDER 3.0 £200
SHUTTLE PREMIUM £220
POCO PREMIUM £200
The Original outdoor child carrier
backpack designers
Unique child seat secure system with one
strap pull tighten (accessed through the
bag)
Hydration resovoir included behind the
back system
£170
Less ‘outdoorsy’ look
Cartoon dribble pad
Foot stabliser compartment on base
Cheapest and lightest in the range
analysed
Largest separable day pack 21L
Hold several patents such as auto deploy
kickstand
Only carrier to adjust the back system
size from the waist
Frame doubles as a handle at the back
Frog character dribble pad creates an
emotional attachment to the product
‘Tergolight’ suspension system
Large removable day pack 16L
Fit on the flyTM hip belt for quick
adjustability
OTHER BRANDS
HIKING BAG PANEL ANALYSIS
There are several other notable brands
besides the 6 that were studied in
depth. Here a couple are shown that
have interesting USPs.
Card modelling was used to replicate a
Berghaus bags fabric panel constuction.
This bag had 45 panels to replicate.
Salewa - Koala II
£160
Modular waist
pocket
higher seating
position
MEC - Happy trails
Modular backpack stored underneath
Very minimal design and colour way
Very cheap at £75
1
24
COMPARATIVE REVIEWS
WWW.BABYGEARLAB.COM WAS USED FOR THE EXTENSIVE PRODUCT COMPARISON
REVIEW. A RANGE OF 6 PRODUCTS WERE TESTED BY THE SAME COUPLE FOR 3 WEEKS
EACH. WHILE SOME ASPECTS OF THE REVIEWS ARE QUITE SPECIFIC TO THE COUPLE,
CLEAR PROS AND CONS FOR DIFFERENT PRODUCTS WERE ESTABLISHED.
The padding covering the
frame was not as thick
on this model making
it uncomfortable for
the child to sleep. The
sun cover also became
ineffective here aswell
compared to other shades
that went around the side.
ALL INFO - (STEVENSON 2014)
This clearly labelled
back adjustment was
really appriciated. Other
packs were described as
very hard to adjust this
setting making them far
less comfortable.
This picture shows a
redirected strap versus
a regular waist strap.
The redirected waist
strap allows the wearer
to pull the bag directly
towards them for
easier fitting.
The wider child seat on
the left was considered
more comfortable for the
child because it allowed
for a more ergonomically
correct seating position.
There are several different
systems for adjusting
the back length. Here
one system uses shoulder
adjustment and the other
uses waistband adjustment.
The waist band style is
preferred as it allows the
carrier part to remain the
same level.
SAS SURVIVAL KIT
FAMILY DAY OUT EDITION
We have consulted real parents to create
this great guide to every thing you
need to pack for little Jimmy or Jemima
on your trip into the wilderness
(or the local park).
Along with the items shown to the right
you may wish to add extra items for
yourself such as:A Map and compass
Thermals
Waterproofs
A hat and gloves
Food and drink
Camera
Phone
YOU WILL NEED TO PACK ALL THESE ITEMS
INTO YOUR BABY CARRIER UNLESS YOU ARE
WITH SOMEONE ELSE WHO HAS A BACKPACK.
27
LOADING A HIKING PACK
MEN
WOMEN
From studying the product reviews of
existing backpacks something that is
mentioned continually is the lack of
comfort for smaller people especially
women. While there is usually adequate
suspension system adjustment none of
the carriers address the problem of
weight distribution when the fitting
system is at its limits.
The diagrams on the opposite page show
how it is generally regarded internal
frame hiking backpacks should be
loaded. The heavy weight should
generally be distributed higher in
the pack for men because they have
narrower hips and broader shoulders.
More weight can be distributed lower
for women as they generally have
wider hips and narrower shoulders.
(Princeton University 2014)
Above the difference in loading for the
wearer can clearly be be seen with the
weight distribution opposite to what is
suggested.
CHILDS HEAD HEIGHT
SHOULDER STRAP HEIGHT
WAIST BELT HEIGHT
HEAVY
LIGHT
MEDIUM
SLEEPING BAG
USER PROFILE
BERGHAUS HAVE A RANGE OF 5
CONSUMER PROFILES
EVERYDAY
Casual Stroll
TRAIL - MID TO LOW INTENSITY
Weekend walking
TRAIL - HIGH INTENSITY
Hiking holiday
MOUNTAIN
Serious trekking
EXTREM
Professional expeditions
MEET JOE
It was suggested by the the client
that the target consumer should be the
Mid to Low Intensity or Everyday. The
client also suggested that the carrier
should be of an equal if not better
quality than any other brand.
Some people in the focus group mentioned
trips to Mtn Snowdon and also skiing
using their carriers. This puts them
possibly into the High Intensity
consumer group.
It seems reasonable to aim the product
at this higher level consumer using high
quality materials and innovative design
but take into consideration the needs
of the Low Intensity consumer. Even if
these consumers are not skiing or hiking
with their child they would still look
for the high performance products that
they are used to.
AGE - 39
OCCUPATION - Web designer
CHILDREN - Oscar 5, Holly 6 months
ACORN USER SEGMENTATION 24, comfortably off families in modern
housing
HOBBIES - skiing, hiking, chess, DIY
“We sold our old carrier on Ebay as we
weren’t planning to have any more kids.
Now we have Holly I am keen to keep our
regular skiing holidays going so Oscar
can keep improving!”
This consumer target is also
aspirational for the less intense
consumers and reflects well on the
Berghaus brand in terms of
market competion.
31
32
RATIONALE
U.S.P. - will be a system to prevent the
adult from crushing the child if they fall
backwards.
Styling - should reflect the adventure,
innovation, performance visual language
and appeal to both level of trail consumer.
Back system - will be developed to
accomadate a wide size range of users
from both sexes.
Price - £200 to reflect the top of the
range, fully featured product.
Must rival competitor products in terms
of function and value
CLIENT MEETINGS
CLIENT
MEETING
1
Initial sketch ideas and
concepts were brought to
the table.
MODULAR SYSTEM
INSIDE OUT DESIGN
DOUBLE BACK ADJUSTMENT
Research techniques such
as the Facebook Focus
Group were discussed for
their findings and validity
LOOK AT TENT POLE
SYSTEMS
LIKE THE
MODULAR IDEA
MAKE A TEST RIGS FOR
THE BACK SYSTEM
USE ANTHROPOMETRIC DATA
FOR THE SIZE RANGE
CLIENT
MEETING
2
Ideas discussed were
SAFETY ‘ROLL’ CAGE
USING THE BEGHAUS LOGO
COLOURS FOR THE PACK
CHILD WARMING/EXERCISE
STIRRUPS
The back system test
rig was used to discuss
the idea of the double
adjustment/child
positioning.
THE FRAME SYSTEM COULD
BE RENDERED IN CAD FOR
PRESENTATION
LOOK AT METHODS
OF EXTENSION FOR
THE FRAME
GOOD ‘PROBORTUNITY’
SPOTTED WITH THE
BERGHAUS LOGO COLOURS
THE STIRRUPS ARE
INTERESTING BUT MAY
PRODUCE MORE PROBLEMS
THAN THEY SOLVE
CLIENT
DROP IN
Discussion points
CARBON FIBRE
USP
NEED TO CONSOLIDATE THE
USP. BRING THE 2 IDEAS
TOGETHER
BRAND COLLABORATION
LOOK AT FREEFLOW
BACKPACK FOR CARBON
FIBRE USEAGE
COULD HAVE THE
CHILD SECTION
ADJUSTABILITY
WHILE THE PARENT
IS WEARING
41
COULD
COLLABORATE WITH
OTHER BRANDS TO
ADD VALUE
LOOK AT DELRIN, EASTON,
DAC AND BANPO. BRAND
MATERIAL MANUFACTURERS
42
CLIENT
MEETING
4
DISCUSSION POINTS
Use of carbon fibre in the
safety frame
Grab handles
The opening/closing
mechanism
USE THE BABY DOLLS TO
WORK OUT HOW MUCH
SPACE IS NEEDED
STUDY CARBON FIBRE
FURTHER TO DISCOVER
ANY OTHER PROPERTIES
THAT WOULD MAKE IT
APPROPRIATE TO USE
GRAB HANDLES
WORK WELL . THE
ONE INCORPARATED
INTO THE FRAME IS
INTERESTING
THE FRAME
EXTENSION SYSTEM
NEEDS TO BE TIDIED
UP FOR THE USER
USE SEMANTICS TO IDENTIFY
WHICH CLIPS JOIN TOGETHER
CLIENT
MEETING
5
Details
Special addition version
Frame collapse method
Colour options
LOOK AT REAL THINGS/
PRODUCTS FOR COLOURS AS
WELL AS TREND FORECASTS
INTERACTION COLOURS
COULD BE SWOPPED FOR
ADULT AND CHILD
THE FRAME COLLAPSE
METHOD COULD BE
INCORPARATED INTO THE
BACK SYSTEM CHANNEL
TO USE THE
STRUCTURE TWICE
CONCENTRATE ON THE
MAIN VERSION BEFORE
DEVELOPING THE
‘SPECIAL EDITION’
R&D
TEST RIG 1
A rig was made to test
the range and increments
of adjustment needed for
different sized users.
Antropomorphic data from
the book A Measure of
Man and Woman by Alvin
Tilley was used initially
in conjuntion with
information from rucksack
fitting videos, to set the
range and increments.
These seemed ok for Joe
6’4” but extra increments
were added for the rig to
fit Mona 5’1”.
The principles for
enabling the adult to
adjust the pack to the
required seating height
for the child were
also tested.
TESTING THE ARTICULATION OF
THE WAIST
TEST RIG 2
This worked well as the
waist belt was able to
stay in position as the
shoulders moved
The Macpac vamoose was used as a rough
size estimate for the frame. Adjustment
was built into the rig to allow for the
possibility of improvements.
1
ADJUSTABLITY
2
FRAME WIDTH
Using card models and baby
manikins the width of the
carrier was tested and
adjusted to fit the range
of sizes from 6 month old
to 3 years old.
1. GRAB HANDLE
2. TOP OF BACK FRAME
3
4
3. SIDE FRAME/ROLL CAGE
4. SHOULDER STRAPS
5. WAIST BELT
6. BOTTOM OF FRAME
5
6
GRAB HANDLE AND BACK
ADJUSTMENT
Again using card models
and baby manikins the back
grab handle was adjusted
to give clearance above
the childs head.
The back system was again
tested with the carrier
frame to check for any
problems.
TEST RIG 3
Aluminium tube was used to get a more
accurate shape for the frame. This was
essential as it was noticed that the
bottom of the frame and kick stand
needed to flare out more to create a
stable base.
The taper needed for the child seat was
adjusted to allow for a wider seat for
younger children and a narrower seat for
older children.
The grab handles incorparated into the
frame were tested by putting the carrier
(model) on in a role play style with the
manakin in the seat. This proved that
the system worked.
TAPER
FLARING
FRAME MATERIALS
As the products main USP is safety for
the child and adult this provides a
different challenge for the backpack
frame to a regular hiking backpack.
It would be a reassurance to the user
to have the frame technology developed
by a brand such as Easton cycling.
Easton make high perfomance wheels,
handlebars and stems using their own
specialy developed alloys.
The products are tested to breaking
point with impact and fatigue rigs (as
shown to the right)
Easton also make carbon fibre products
but this could prove to be too costly.
A suitible alloy could be Eastons
popular EA70 Aluminium which is light
strong and affordable. The Havoc EA70
riser obviously uses this alloy.
55
CARBON FIBRE
Carbon fibre would be an ideal material
for the frame (without having to
consider cost) as it is very light and
strong.
The example shown to
the right is a hunting
backpack by Tenzing. Here
the CF frame is used on
the outside of the main
backpack as a removable
structure. This gives the
product a very aggressive
look that would not be
appropriate for the child
carrier.
The $899.99 price tag also
pushes this material, used
in this amount, out of the
equation for this project.
56
EXTENDABLE ROLL CAGE
EXTENSION METHODS
WALKING POLES
Tapered screw clamp or locking pin
ROLLER HANDLE EXTENSION
Tapered screw clamp
BIKES SEAT POLES
Adjustable Cam clamp
TELESCOPIC LADDERS
Sprung locking pins
CAMERA TRIPOD
tapered screw clamp with winding
adjustment
The method needs to be strong enough
to withstand the weight of the adult
falling on to it, be as light as
possible and easy to adjust. A clamping
system will give the maximum adjustment
but may not be as strong as a locking
system.
RETRO HIKING AESTHETIC
A recent trend in fashion backpacks has
been towards retro hiking style with
leather straps and details and classic
60/40 material being used. The problem
with this style for the child carrier
may be that it won’t look technical
enough to reassure the user of its
safety or functionality. It could
however work well if the functionality
is displayed in another way (through
symbols for example).
THIS PAGE
Wilderness Experience - vintage backpack
THAT PAGE
Mt Rainier Design - vintage style
climbing pack
OUTDOOR EXTREME
THE ‘OUTDOOR EXTREME’ SECTOR WAS
EXPLORED TO LOOK FOR IDEAS USED IN
EXISTING PRODUCTS THAT COULD CROSS OVER
INTO THE CHILD CARRIER DESIGN
CLOCKWISE FROM TOP LEFT
AQUA LUNG - Dimension i3 Buoyancy
Compensator
This diving equipment has a control on
the waist harness to inflate or decease
the amount of air in the back.
NASCAR - Go Kart harness
This harness uses a similar 5 point
system to what most child carriers use
for the child seat. The problem can be
that some parents find them confusing or
difficult to arrange around the child.
PETZL - Pandion climbing harness
Detachable leg loops are colour coded to
help user put on.
UNION - Flight snowboard bindings
The straps have a ratchet fixing that
gives a firm fastening that cannot become
loose through movement as fabric straps
can.
GIN - Yeti paragliding harness
The leg system on this harness is
interesting as it gives more support
underneath the legs but still in a
suspended system.
EMBRACE THE MADNESS
This idea aims to combat the problem
of the childs legs becoming cold
on long walks. There are several
problems with the design.
1 potential for injury to the child
2 it may be annoying for the adult
3 the solid pedals will add weight
SPECIAL EDITION
SPECIAL LIMITED EDITIONS ARE A GREAT WAY
TO PROMOTE A PRODUCT AND CREATE A
BUZZ. THEY ARE OFTEN LIKELY TO FEATURE IN
MAGAZINES AS ASPIRATIONAL ITEMS THAT CAN
GET THE CONSUMER INTERESTED IN A BRAND
S.E. CONCEPT 1 RRP £500
Use ventile waterproof cotton for the
paneling and leather for the straps.
this could be a collaboration with Welsh
organic cotton clothing brand Howies.
Could also use Scottish Bowmont wool
(the British merino) for a ‘Best of
British marketing strategy
S.E. CONCEPT 2 RRP £700
Carbon fibre frame and gore-tex panelling
for ultra high performance. Easton
would be an ideal match again here for a
collaboration.
63
64
COLOUR
THE DARK
SIDE
ISPO COLOUR CARD
FALL/WINTER 2016/17
The palette below is the main and best
selling predictions from outdoor sports
trend forecast site ispo.com
FROSTED
The opposite page shows 4 satellite
palettes that could be used for a adding
distictive look to a range.
(Smith 2014)
ACTIVE
INSTINCT
SYNTHESISED
ARTIFICIAL
INTELLIGENCE
65
66
COLOUR + STYLE
ISPO TREND
FORECAST COLOURS
BERGHAUS LOGO
COLOUR
The ISPO trend forecast
colours were tested on the
back profile of the
bag along with 3 different
panel styles that draw on
different elements of the
Berghaus visual language.
To mitigate against the
problem of having to
design around the logo,
the blues and red in the
logo have been used in
these colour tests. This
is reminisant of the
Berghaus heritage range
and would be a good safe
option for the bag as it
is a neutral colour mix
which is unisex and would
not scare off potential
buyers. It does however
lack the wow factor that
Berhaus reps would like,
to sell the product.
It doesn’t ‘scream’
innovation or adventure.
The ‘dark side’ colour
way is the standout
combination here in terms
of a performance and
adventure aesthetic but
the ‘active instinct’
has more of an
innovative feel.
The style of the ‘frosted’
bag is the most immediatly
Berghaus. This sketch
prompted the idea of using
the top lid of the bag as
storage for the sun and
rain covers.
FURTHER DEVELOPMENT
The sketches below, especially
the storage bag,were
actually more dynamic and
innovative looking but
the style in the sketches
on the page opposite was
chosen as this worked
better with the frame
overall. A solution would
be to rework the frame in
a more angular style to
match. The grey used in
this sketch also does not
feel innovative and makes
the design seem dated.
A further analysis of some
newer innovative Berghaus
products was carried out
while sketching. This
directly inspired some of
the details on the final
design and the colour way.
71
72
CONCEPT
FEATURES
Frame integrated
back grab handle
Child safety harness
Padded wipeable child area
Frame integrated
front grab handle
Air mesh lined padding
Fleece lined
removable dribble pad
Duofit size guide
Foam padded safety bar
Duofit Strap
Padded wipeable
child sling seat
Duofit locking mechanism
under velcro pad
Hydration pocket
Redirected waist strap
Belt pocket
77
78
FEATURES
Extruded aluminium guide
rail for duofit system
and collapsibility
with polyurethane (PU)
coating to prevent ripping
the material
Sun hood and rain
cover storage
Zip pocket
Stong and self
lubricating acetal plastic
fastening handles for
locking mechanisms
Stretch mesh stuff pockets
15L storage ‘bag’
(non-removable)
Safety flap to hide
kickstand mechanism
15L storage area
Auto lock out kickstand
12mm round 1mm wall Easton
EA70 alloy frame
Draw bent, polished finish
Acetal joints with riveted
stainless axels
MATERIALS
MAIN PANELS
210D DURAMAX NYLON TASLAN
THICK PU COATING
STRENGTHENING PANELS
420D CORDURA LITE PLUS
BALLISTIC NYLON
PU COATING
STRAPS
NYLON WEBBING
SUSPENSION PADDING
NYLON AIRMESH
POLYESTER FILLING
CHILD AREA
100D CORDURA TWILL
PU COATING
DRIBBLE PAD
POLYESTER MICROFLEECE
DIMENSIONS
The dimensions were resolved
through a mixture of rig
testing, CAD modelling and
sketching. The pack is
slightly taller than any
other pack because of the
way the frame is used as
protection for the
child’s head.
250
250
10
200
20
400
20
820
350
820
300
250
250
250
81
450
580
82
THE COCKPIT PT1 - REVEAL AND BUCKLE
THE COCKPIT PT2 - ADJUST SEAT LENGTH
THE COCKPIT PT3 - TIGHTEN STRAPS
THE COCKPIT PT4 - RELEASE TO FOLD
DUOFIT PT1
Start with the Duofit waist
locking mechanism loose,
so both shoulder strap and
waist belt can move up or
down freely
Set the back length with
the duofit strap
Lock the waist belt ready
to test with the child
87
88
DUOFIT PT2
Check height of child’s
head in relation to adults
shoulders.
If the child is too
high loosen the locking
mechanism and move both
the shoulder strap and
waist belt together up to
the required height
Now lock the the mechanism
again and the carrier is
ready to use
BUCKLES
Manufacturer YKK supply plastic hardware
to Berghaus already therefore were a
good choice to reduce cost on
the product.
The LB -LDV fastener buckles are really
lightweight acetal and ideal for outdoor
gear. (YKK corparation 2005)
The 2 colourways on the right are the
final choices as they provide a good
contrast to the materials around them
and from each other making them easier
to find.
LOGOS
SALUS pro
Salus is the latin word for safety and
the name of the Roman Goddess for safety
(shown right)
Pro was added for the top of the range
model sub name and it is foreseeable
that other models with gradually fewer
features could be added to the range.
A simple font of Avenir Black Oblique
was chosen for the clean style that
compliments the Berghaus logo
The intersecting curves of this
DUOFIT logo represent the back length
demarcation.
The font is a modified version of
Dai-Atlas by Pixel Saga which is a
modified version of the original 80’s
Hasbro T.V. version of Transformers’
logo.
DUOFIT
92
This was not developed in time to add to
the renders but would be a good addition
to the end of the Duofit strap.
2
IMAGE LIST
10
11
12
72
http://www.amazon.com/Oakley-Non-polarized-Iridium-Rectangular-Sunglasses/
dp/B00I9Q2N4S
http://www.jeepworld.com/merchandise/jeepstrollers/libertystroller.htm
http://www.movestore.com.au/brand/yurbuds-sports
http://www.giant-bicycles.com/en-us/
http://www.ansgear.com/JT_Impulse_s/4129.htm
http://www.gerbergear.co.uk/Survival/Knives/Ultimate-Fine-Edge
Knife_31-001063
http://uk.novationmusic.com/midi-controllers-digital-dj/launch-control-xl
http://www.boschtools.com/Products/Tools/Pages/BoschProductDetail.
aspx?pid=PS32-02
http://www.foxint.com/catalogues-productsphp?section=87&catalogue=1&produ
ct=2626
http://www.the-house.com/snbd-burton-mystery-snowboards.html
http://mutsy.nl/ilen/evo/
http://store.apple.com/uk/accessories/all-accessories
http://www.camping.org/sharper-image-sportline-hydracoach-intelligent-waterbottle-sl705-77/
http://www.yamaha-motor.eu/eu/products/scooters/new-mobility/tricity.aspx
http://www.fc-moto.de/Berghaus-Kangchenjunga-II-Pro-Gore-Tex-Jacket
https://www.surfdome.com/berghaus_backpacks_-_berghaus_f.light_20_
backpack_-_berlin_blue/kiwi-116893
https://www.surfdome.com/berghaus_backpacks_-_berghaus_octans_25_
litres_backpack_-_jet_black-51699
BIBLIOGRAPHY
BERGHAUS (2015). berghaus-history. [online]. Last updated 2015
march. http://www.berghaus.com/berghaus-history.html
PRINCETON UNIVERSITY (2014). Outdoor Action Backpacking Trip
Personal Equipment List. [online]. Last accessed 10 september.
https://www.princeton.edu/~oa/ft/equipment.shtml
SMITH, Louisa (2014). ISPO textrends 2016-17. [online]. Last
accessed 15 december. ispo.com
STEVENSON, Jessica (2014). Best baby backpack review. [online].
Last updated 07 december. http://www.babygearlab.com/Baby-BackpackReviews
TILLEY, Alvin R (2002). The Measure of Man and Woman: Human factors
in design. vol.1. Chichester, Wiley.
YKK CORPARATION (2005). Lightweight fasteners. [online].
Last accessed 1 january. https://www.ykkfastening.com/app/
catalog?assetid=6705