Press Release - Electrolux Newsroom

Electrolux Design Lab 2010 – ‘The 2nd
Space Age’ Semi-final Line Up
<Click and enter city name>, May 27, 2010
Introducing the Robotic Fish Dishwasher, the Snail Induction Cooker and
Sheep Vacuum Cleaner – 25 Electrolux Design Lab semi-finalists provide
innovative compact living solutions.
The 2010 edition of the Electrolux Design Lab competition received 1,300+
submissions from around the world (up 30% on 2009), with all manner of creative
solutions for compact living. The 2010 brief asked industrial design students to
consider how people will prepare and store food, wash clothes, and do dishes in the
homes of 2050, when 74%* of the global population are predicted to live in an urban
environment.
“Now in its eight year, Electrolux Design Lab offers the designers of tomorrow an
opportunity to test themselves and gain valuable insight in to the world of commercial
product design” says Henrik Otto, SVP of Global Design at Electrolux. “At this stage
of the contest, we present the 25 responses that offer the most interesting solutions
for future living and best consider efficient use of domestic space”.
25 Global Semi-finalists
From a field of 1,300, the top 25 concepts have been chosen from designers based
in 17 countries across the world. Romania and China are represented by three
entries each, the USA, India, Russia and Australia have two representatives and for
the first time ever, entries from Iran and India were received.
September finals in London
Eight finalists (announced by Electrolux week commencing 5th July) will be invited to
present their concept to a jury of expert designers. The jury will consider entries
based on intuitive design, innovation and consumer insight when awarding the first
prize of a six-month paid internship at an Electrolux global design centre and 5,000
Euros. A second prize of 3,000 Euros and third prize of 2,000 Euros are also on offer.
The 25 semi-finalists can be seen below (in random order) and on-line at
www.electrolux.com/designlab
Electrolux is a global leader in home appliances and appliances for professional use, selling more than 40
million products to customers in 150 countries every year. The company focuses on innovations that are
thoughtfully designed, based on extensive consumer insight, to meet the real needs of consumers and
professionals. Electrolux products include refrigerators, dishwashers, wa shing machines, vacuum
cleaners and cookers sold under esteemed brands such as Electrolux, AEG-Electrolux, Zanussi, Eureka
and Frigidaire. In 2005, Electrolux had sales of SEK 100 billion and 57,000 employees. For more
information, visit http://www.electrolux.com/press (*Source: UN).
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Electrolux Design Lab 2010 25 Semi-Finalist Descriptions:
1: The Kitchen Hideaway, Daniel Dobrogorsky, Australia
Virtual Reality Kitchen
The Kitchen Hideaway is a
virtual reality concept that allows
the inhabitants of a communal
building to imagine being in a
kitchen, preparing a particular
meal rather than having to
actually do this for themselves.
The thoughts of the user are
then transmitted to robotic chefs
within the building who then
prepare the visualised meal in a
real kitchen and with real
ingredients.
In effect, the
headset replaces the need for
kitchen appliances in individual
dwellings, saving space through
creative thinking.
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2: Community Fridge, Pedro Sanin Perez, Columbia
The ‘Community Fridge’ minimises space by acting as a grocery storage and ordering
facility. Designed for use in communal buildings, each resident is assigned a space
within the fridge to store their groceries. When time for a snack or refreshment a wall
mounted digital interface facilitates direct ordering of items using a dedicated delivery
shaft. This concept also replaces individual trips to the supermarket - stocks are
replenished by placing an order directly with the fridge from the comfort of your own
home, car or office.
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3: Bio Tank, Robotic ‘FishWasher’, Akifusa Nakazawa, Japan
The Bio Tank is a dishwasher, composter and pet in one. Plates are placed
in to the ‘dish tank’ so that robotic fish can clean plates and dirty objects –
effectively they ‘eat’ the plate clean before turning what they eat in to bio
fuel. The robotic fish also use filters to clean the water, meaning it doesn’t
need to be replaced. The Bio Tank provides a quirky, green way of cleaning
dishes whilst ensuring company for those in the growing number of single
households.
4: Bx7 Preparation Unit, Losif Mihailo, Romania
Food on the Go
Losif Mihailo’s vision of the future
includes the Bx7, a concept that
can be used to mix capsules of
zinc, calcium, magnesium, or
carbohydrates with water to
create a tasty nutritious juice. With
less time, the Bx7 allows the user
to prepare and consume meals on
the go. The Bx7 is also equipped
with internet connectivity to
facilitate reordering of ‘food’
capsules.
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5: ‘In-home’ Clothing Printer, Joshua Harris, USA
Print & Wear
The In-home clothing printer knits, unravels and stores threads
on demand, allowing users to print and recycle their own
clothing. The interface allows the user to pick their outfit and
have it printed to their size based on measurements taken by a
camera. Joshua Harris, also predicts that fashion designers will
release designs to be downloaded to the device and printed with
materials stored in replaceable cartridges, depending on the
desired fabric. As well as revolutionising the fashion industry, the
In-home removes the need for space-wasting closets.
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6: Freedge, Matthew McNaughton, Australia
The Inside-Out Fridge
The Freedge brings innovation to an
appliance that has seen little
modification since its first inception.
Matthew McNaughton’s concept
maximises the spatial capacity of a
home by placing the bulky storage
compartment of the fridge beyond
an exterior wall, until it is actually
needed, at which point a draw in the
wall is utilised to bring the fridge and
its contents to the user. This
solution also requires less energy –
during cold external temperatures
the fridge does not need so much
energy to keep food cold.
.
7 The Snail, Peter Alwin, India - Micro Induction Heating
The Snail is a portable heating and cooking device based on magnetic induction processes. Such
is the size and versatility of the Snail, it can be stuck directly on to a pot, a pan, a mug etc. to heat
the contents. This reduces the amount of space required for conventional cooking whilst adding
portability to the process. Powered by a high density sugar crystal battery, the Snail converts the
energy from the sugar, heating up a coil to conduct the magnetic induction process to the utensil.
Inbuilt sensors detect the food type being heated so as to automatically adjust the time and
temperature. A simple touch sensitive display with interface helps to monitor the process.
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8: GAIA, Anit Kumar, India Wall Mounted Air Purification
The GAIA Root concept is a self
sustaining, wall mounted ‘personal
ecosystem’ that creates energy from a
living wall of plants providing air
circulation,
air
purification
and
temperature control abilities. Envisaged as
a personal touch of green, the wall units
are modular so can be fitted in to homes
and apartments of different sizes as
required to provide individualised clean air
whilst taking a minimum of space.
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9: Elements Modular Kitchen, Mathew Gilbride, USA
All-In-One Kitchen Shelving
Mathew Gilbride’s modular, wall-mounted appliance provides flexible modes of cooking,
refrigeration, air conditioning, lighting, and environmental design whilst reducing space. The
appliance draws power wirelessly through ‘powermat’ technology applied to the wall, which is
supplemented through solar energy as required. Multiple units and surfaces automatically work
together through wireless smart networking, whilst customisation is offered by being able to install
the units as the user prefers.
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10: Instinct Vacuum Cleaner, Berty Bhuruth, Australia
The Sheep-like Cleaner
Berty Bhuruth’s robotic vacuum
cleaner concept is a response to a
future where people will have less
time and less space to store things,
making efficient cleaning a problem.
The Instinct Vacuum cleaner, a
robotic, four-legged device that
adapts to its environment, allows it
to clean in even the messiest of
places. The Instinct chooses the
path of less cleaning resistance by
consulting 3d models of the room it
creates before tackling its task.
11: Lupe, Hand Held Washing Machine, Il-seop So, Korea,
Washing, Ironing & Drying in
the Palm of Your Hand
Taking its inspiration from the
humble steam iron, the Lupe is a
hand held waterless ‘washing
machine’. At the same time as it
cleans clothing, the Lupe also
dries and irons, removing the
need
for
individual
space
intensive
appliances.
A
translucent body magnifies dust,
bacteria and other impurities on
the textiles, to confirm if such
unwanted elements have been
removed.
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12: A- Laundry, Kai Wai Lee, Taiwan.
Community Laundry Concept
The A-Laundry portable washing machine resembles a coin dispenser, albeit with
space designed for laundry baskets rather than coins. Kai Wai Lee’s design adapts
the laundrette for shared building and communal use. Individually owned laundry
baskets are kept by users in their own residence until laundry time. The basket is
then placed in the communal machine, removing the need for individual washing
machines.
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13: Mesh Cooker, Lucian Cucu, Romania
The Expandable Oven & Hob
The Mesh Cooker is a true space saving device taking up room
only when in use. The portable device uses retractable aluminium
and expandable Teflon to accommodate different food types and
sizes. The Mesh Cooker can be placed on a table or anywhere
near a socket to plug it in. The cooker is not only small, but
flexible, providing the benefits of an oven with a cooking plate –
heating food within or on top depending on user preference. When
not in use the Mesh Cooker folds away in to a 30 x 10 cm space.
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14 MESO, Bogdan, Ionita. Romania
Food Injection!
The MESO is a food
supplement injection device
that removes the need for
cooking, food preparation
and associated cleaning by
simply
injecting
the
nutrients found in food
directly in to the blood
stream
from
different
capsules. The device also
carries out blood samples to
determine what the best
nutritional elements are
required by the person
receiving the ‘meal’.
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15: The Drum Washing Machine, Andras Suto, Hungary,
Communal Laundry System
Andras Suto’s design allows a community to share a washing machine more easily and
efficiently. Assuming further population growth and the development of a more eco friendly
mentality, more apartment complexes will have communal washing machines. The design is
basically an extractable washing machine drum. Each apartment block would have its own
individual drum that also doubles as a laundry basket. The portable drum is then connected to
the community machine as and when required.
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16: Modular Kitchen Appliance, Shin Woosup, UK.
Space Saving Kitchen Range
Shin Woosup addresses a concern he
had when looking around his own
kitchen – that in the main, appliances
are designed independently of one
another, limiting spatial considerations to
the single appliance itself and not the
environment that they sit in. In response,
Modular Kitchen Appliances provide an
interchangeable base that can be used
to operate a toaster, a kettle and even
an induction hob. By considering the
bigger picture, this conceptual range
saves space.
17: Preserved Egg Sweep Robot, Kai
Dung, China
Robotic Cleaning
Automated cleaning makes a further
appearance in the guise of four little
robots that will clean your living
space whilst you are away or indeed
whilst you relax. The robots are
charged at a base station where
they empty the dust and debris they
have collected from your home. This
means no more manual cleaning –
freeing up time and space – the
robots take up little more room than
a tennis ball.
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18: Qumi, Ilia Vostrov, Russia
The Flexible Cooking Unit
Qumi is a fold out universal kitchen set. It can be used to heat, fry and steam a wide variety of
food types (including water based meals such as soup). When in storage the Qumi takes up little
space (no more than a dinner plate) and is designed to be hung on an induction charging hook,
making it wireless and portable. The concept features no display or control panel, rather all
instructions are processed via mobile devices in the network ready home of the future.
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19: Zephyr, Dulyawat Wongnawa, Thailand
Integrated Laundry System
Dulyawat Wongnawa (an Electrolux Design Lab finalist from 2009) has conceived a storage unit
that cleans clothes using ‘Airwash’ technology (with ozone being created to remove bacteria
and odours, as currently found in industrial cleaning) and steam to remove wrinkles. The
Zephyr integrates a number of laundry processes in to one whilst freeing up space.
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20: Eco Cleaner, Ahi Andy Mohsen, Iran
The Portable, Compact Dishwasher
The Eco cleaner is a portable dishwasher and composter that uses
ultrasonic waves to ionise food and turn it in to reusable waste. Ahi Andy
Mohsen’s concept is designed for use within the increasing numbers of
single households and specifically meeting dual predictions: that future
food will be supplied in capsule form (thus reducing the required size of
vessels to prepare and eat from); and that there will be reduced time for
household chores. The Eco cleaner is simultaneously green and space
efficient.
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21: Inflower Clothes Cleaner, Jianjiang Yin
Small Laundry Cleaning Units
The Inflower Clothes cleaner completely rethinks the laundry process, drawing
influence (in name at least) from a literal combination of insects and flowers.
These solar powered miniature cleaners (each no larger than the palm of a
hand) use nano technology to clean clothing without water and take a minimum
of space. Jianjiang Yin’s invention also doubles as an air purifier and can be
used on clothes that are either in use or in storage with the cleaners placed on
the spot that needs cleaning.
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22: Bio Robot Refrigerator, Yuriy
Dmitriev, Russia
Cool, Green, Food Preservation
Four times smaller than a conventional
refrigerator, the Bio Robot cools biopolymer
gel through luminescence. Rather than
shelves, the non sticky, odourless gel
morphs around products to create a
separate pod that suspends items for easy
access. Without doors, draws and a motor
90% of the appliance is solely given over to
its intended purpose. At the same time, all
food, drink and cooled products are readily
available, odours are contained, and items
are kept individually at their optimal
temperature by bio robots. The fridge is
adaptable – it can be hung vertically,
horizontally, and even on the ceiling.
Different sizes and dimensions allow it to
perfectly fit the accordant dwelling.
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23 Clean Closet,
Michael Edenius, Sweden
All in One Laundry Concept
The Clean Closet is essentially a closet that
washes clothing. Textiles are scanned for
impurities and cleaned accordingly with
molecular technology that removes dirt and
odours. The concept replaces the laundry
basket, the washing machine, and drying
cabinet to save space and, as no water is
used in the process, is kinder to the
environment.
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24 Dismount Washer,
Lichen Guo, China.
Wash & Go Laundry
Lichen Guo identifies the conventional
washing machine as an unnecessary
occupier of space. The Dismount Washer
addresses this by combining the cleaning
vessel and laundry basket in one. The
dirty laundry capsule is placed on a wall
mountable motor (or ‘energy stick’) which
takes up very little space. The energy stick
also dispenses steam to provide thorough
cleaning.
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25 External Refrigerator, Nicolas Hubert, France
External Chilling
Two years in China provided the inspiration for Nicolas Hubert’s external refrigerator. Fixed
directly on the outside wall of
residential
buildings,
the
concept is an elaboration on a
way of life in northern China
where food is kept on
balconies in the winter to save
space and energy. During
cold seasons and at night, the
low external temperatures are
used to provide the right
climate for items in the fridge.
During warmer weather, the
sun is used to transform light
into energy through solar
Nicolas
reflects
panels.
Electrolux design values: the
shape and finish are kept
pure and simple so as to
ensure easy integration with
the
external
urban
environment, whilst a range of
colours and ambient lighting
further facilitate this.
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ELECTROLUX DESIGN LAB 2010 - The 2nd Space Age Fact Sheet
(as presented in Electrolux Thinking Ahead Global Trend Report 2009)
In 2010 the global urban population is predicted to be 3.5billion by 2050 it is expected that this will
be 6.4billion people (74% of the world population) Source: UN
The majority of urbanisation until 2025 will likely be concentrated to the developing world. The
number of urban dwellers in the developing world will increase by 50.5% between 2007 & 2025
Megacities have 10m+ inhabitants in 2007 there were 19 Megacities. By 2025 it is predicted there
will be 27 Megacities (Asia = 16, Africa =3, Europe = 2, North America = 2, Latin America = 4)
The world's largest city by 2025 is expected to be Tokyo with 36m inhabitants.
If, as now predicted, the global pop. grows to 9bn+ by 2050 and if we want to leave a buffer for
the preservation of biodiversity, we need to find ways for the average person to live well on less
that half the current > global average footprint.
Worldwide 30-40% of all primary energy is taken up by buildings (source UNEP). As an example
of the need to change way of life in the city to create a sustainable future, people living in
Stockholm, Sweden need to decrease their energy consumption by 60% between 200 & 2050
(Source: Mattias Höijer, Royal Institute of Technology in Stockholm)
As cities become more heavily populated the need to find interior design solutions that decrease
people's living space.
Urban sprawl (unplanned urban development) creates negative social & environmental impact
e.g. increased energy consumption, segregation and increased infrastructure costs. To manage
this, the car will be de-emphasised, more will be made of building projects (making the most of
space, keeping housing closer together and offering a variety of size/cost options to diversify
communities)
Cities may create problems they also contain solutions. According to the UNFPA the potential
benefits of urbanization outweigh the disadvantages but the challenge lies in exploiting the
possibilities.
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