folder GB 2 y ikatu
Transcription
folder GB 2 y ikatu
More than seeking inspiration in the Brazilian Indian legends to create its new Ipanema Collection, Grendene took up the cause of the Kisêdjê Indians by supporting the Y Ikatu Xingu Campaign -“Pure Xingu Water”. This campaign is aimed to preserve the headwaters of the Xingu River and the forests that protect the flow of its waters. Located in the State of Mato Grosso, Brazil, the Xingu River runs across 2,3 thousand km until flowing into the Amazon River in the Brazilian Amazon. The river is the basis for the traditional activities, rites and cultural interchange of 14 ethnic Indian groups living in the region. The Kisêdjê is one of the Indian tribes living in the Xingu Indian Park. They live in a large Indian settlement and stand themselves out by fighting to maintain the integrity of their territory, threatened by deforestation and by the continuing occupation of the headwaters of Xingu River. The exclusive graphic art - created by the Kisêdjê tribe - is on the insoles of Ipanema products and represents the culture and customs of its people. This magic of the waters, life and habits of the Kisêdjê people is present in the spirit of the new Ipanema Sandals Collection. Gisele Bündchen is supporting the Y Ikatu Xingu Campaign and both, Gisele Bündchen and Grendene are destining part of the income from the sales of these products to support the Y Ikatu Xingu Campaign. Its main purpose is to intensify efforts to preserve the Brazilian nature. A collection showing originality, environmental commitment and, above all, social commitment. GRENDENE S.A. - Av Pedro Grendene, 131 A 95180-000 - Farroupilha - RS - Brazil Tel (55) (54) 2109.9000 - Fax (55) (54) 2109.9960 www.grendene.com.br [email protected] Imagery of the Kisêdjê`s collective authorship. Its non-authorized reproduction is forbidden. folder GB 2 y ikatu 1 8/28/06, 4:33 PM pop colle c tion Ipanema Sandal Strap Gisele Bündchen Y Ikatu Xingu Fem - 15435 Ipanema Basic Y Ikatu Xingu Fem. - 36857 Ipanema Y Ikatu Xingu Banner height 90 cm width 45 cm Ipanema Y Ikatu Xingu Totem height 170 cm width 45 cm depht 45 cm Package folder GB 2 y ikatu 2 8/28/06, 4:33 PM