manual - United Way of San Diego County
Transcription
manual - United Way of San Diego County
2014-2015 CAMPAIGN COORDINATOR MANUAL REACH OUT A HAND TO ONE AND INFLUENCE THE CONDITION OF ALL. First and foremost, we want to thank you. Thank you for taking an active role during the United Way campaign and joining one of the most important teams in San Diego. As a Campaign Coordinator or committee member, you are essential to the work we do. We’re grateful that this campaign season brings another opportunity for us to work together to improve lives all around the county. When it comes to educating all of San Diego’s children, helping families achieve financial self-sufficiency, keeping our communities healthy and housing more homeless, United Way doesn’t just make quick fixes; we work with local communities to figure out what a place needs to make real change. “Never doubt that a small group of thoughtful, committed people can change the world. Indeed, it is the only thing that ever has.” ~ Margaret Mead What this community really needs is more people like you. People willing to step up, help out and be part of that change. Because great things happen when we all LIVE UNITED. Thank YOU! Karen Hutchens Kevin Crawford President Hutchens PR Chair, 2014-2015 United Way Campaign Member, Board of Directors President & CEO United Way of San Diego County P.S. Don’t forget: you’re not in this alone. United Way staff is here to help you, whether it’s keeping you informed about our results, helping you get materials or answering questions. Let us know what we can do to help you have the best campaign season ever! www.uwsd.org | 1 “If your actions inspire others to dream more, learn more, do more and become more, you are a leader.” ~ John Quincy Adams 2| www.uwsd.org Thank You CORPORATE CAMPAIGN PARTNERS TABLE OF CONTENTS A special thanks goes to last year’s Corporate Campaign Partners who led the way in driving community change! We are recognizing companies that have committed to making an even BIGGER impact by encouraging investments directly in United Way’s community impact work. Their commitment to our collective work is driving incredible changes in our community, and they are setting the pace for us all. Opening Message......................................................................................1 Corporate Campaign Partners ..................................................................2 About United Way of San Diego County...................................................4-5 Our Partners...............................................................................................................6 How You Can Make an Impact...................................................................................7 Best Practices......................................................................................................8-11 Give.......................................................................................................8 Advocate................................................................................................9 Volunteer.............................................................................................11 Year-Round Engagement Plan......................................................... 12-13 Lead the Way ................................................................................................... 14-15 Tocqueville Society and Leadership Society.........................................14 Women’s Leadership Council................................................................14 Emerging Leaders................................................................................15 Partner Highlights..............................................................................16-17 Award Winners...................................................................................18-19 Graphic Standards.............................................................................20-21 FAQs........................................................................................................22 Your United Way Team..............................................................................23 “The best way to find yourself is to lose yourself in the service of others.” ~ Mahatma Gandhi Photo: Dana Neibert MISSION: About United Way of San Diego County TO SPARK BREAKTHROUGH COMMUNITY ACTION THAT ELEVATES EVERY CHILD AND FAMILY TOWARD A BRIGHTER FUTURE In the past 94 years, we’ve invested more than $800 million to help children and families right here in San Diego County. We create positive, long-term change by addressing underlying causes. We bring the right people to the table to create fundamental change. Together with our partners, we identify and implement cuttingedge strategies and tools that are proven to solve big problems. By bringing the right people and resources together, we accomplish what none of us could do alone. Our work is driven by data and measurable results. Here are some quick facts about what United Way donors have accomplished in our community: ADVANCING EDUCATION, INCOME AND HEALTH The approach we use is known as “collective impact” — when people share the same vision, the same goals and the same measurements for success. And we’re seeing results where they count most: more kids succeeding in school, more families working their way to economic stability and more chronically homeless leaving the streets. Children & Youth Succeeding in School n City Heights Partnership for Children is a collaboration of residents, nonprofits, philanthropies, businesses and government that share a common goal: to support youth from cradle to college and career. United Way has been entrusted with project management and measurement. Success so far includes vision screenings for 5,000 kids (resulting in 500 pairs of glasses), parents learning to screen their kids for developmental delays and hundreds of families using literacy toolkits to improve their children’s reading skills. Roy, formerly homeless n We are a partner in the Chula Vista Promise Neighborhood to help revitalize the Castle Park community and its schools. Funding from United Way and others helped secure a 5-year federal grant to support healthy child development for the neighborhood’s students. United Way funded a bilingual preschool, Escuelita del Futuro, which brought innovative learning to 40 students who will now be more school-ready. Teachers also conduct home visits to assess students and engage their parents. “Alone we can do so little; together we can do so much.” ~ Helen Keller n Diamond Educational Excellence Partnership (DEEP), a collaborative of community leaders and organizations, helps improve literacy skills among children in southeastern San Diego’s Diamond Community. Over the next two years, a dozen principals, 50 teachers and more than 1,000 students will benefit from resources such as training and workshops for 300 first graders, parents and support staff; home reading programs and coordination with UC San Diego literacy programs for teacher development. Helping More Families Reach Self-Sufficiency We are using a multipronged approach to help those San Diego families—nearly 40%—that struggle to make ends meet. Over 100 sites provide free tax preparation services and benefits screening. Over 500 adults and youth are enrolled in our self-sufficiency classes, learning money management and job skills. The Ways to Work® transportation initiative (funded with Leichtag Foundation) helps single parents secure low-interest car loans and receive financial coaching so they can improve their job prospects and take their kids to school and other appointments. Ending Chronic Homelessness We brought together the city, county, nonprofits, health organizations and the homeless service providers to implement a successful program known as Project 25. As we conclude this three-year pilot, which demonstrates the success of the Housing First model, we have shown that permanent supportive housing can save both lives and dollars. Project 25 saved 34 lives while sparing our community $1.5 million in taxpayer money. 4| www.uwsd.org www.uwsd.org | 5 “People have been known to achieve more as a result of working with others than against them.” ~ Dr. Allan Fromme Photo: Bob Ross Establishing healthy habits at Escuelita del Futura Leadership Donor Thank You Event at Hughes Marino OUR PARTNERS How you can make an impact HOW DO WE PARTNER? UWSD provides year-round opportunities for you to help create a better community for us all. Know that you’re making a difference when you Give, Advocate and Volunteer! Everything we do, we do with the help of our community partners, volunteers and supporters. Our collective efforts align the work of city and government officials, businesses, the public and the private sector toward a singular goal: making a better life for our neighbors and our neighborhoods, and for the next generation of San Diegans. SUPPORTING ORGANIZATIONS play a significant role Labor Participation provides emergency assistance to members of the community experiencing hardship. AFL-CIO services assist with food, security deposits, prescription drugs and many other needs. For more than 41 years, the National Football League—owners, coaches, players and staff—have been working with United Way to strengthen America’s communities. In 2011, United Way’s Volunteer Challenge launched to help cut the high school dropout rate by recruiting thousands of readers, tutors and mentors. Our friends at the NFL took the challenge to heart. So far, more than 38,000 people have joined United Way TEAM NFL as volunteers to help kids stay in class for future success. Combined Federal Campaign is an annual workplace fundraising effort for federal employees, including military, civilian and U.S. Postal Service personnel, working in San Diego County. California State Employee Charitable Campaign is an annual workplace fundraising effort that gives state employees the opportunity to raise money for nonprofit charitable organizations. GIVE n Run a great workplace campaign and give your team the chance to contribute. See pages 8-11 for Best Practices. “Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” ~ Aristotle n Encourage Leadership Giving. See details of our different leadership groups on page 14. n Consider a corporate gift or a corporate match of employee contributions and be known as a company that cares about this community. ADVOCATE n What issues do your employees care about? Hold a Community Conversation, led by one of our trained facilitators, to find out! n Share what your team does for the community on social media. n Follow us on Twitter @liveunitedsd or like us on Facebook to stay updated on how your donations are creating change. VOLUNTEER n See the work you’re supporting up close by volunteering with your team! n Tutor or mentor a child, help with the annual homeless count, serve meals at a shelter or volunteer as a tax preparer. We have volunteer opportunities to match your interests; contact your United Way rep to learn more. n Can’t leave the office? We can come to you! Our micro-volunteer events help connect you to our work, even if you can’t get away. 6| www.uwsd.org www.uwsd.org | 7 Photo: Alice Gerschler Suzie, United Way Volunteer “I am of the opinion that my life belongs to the whole community and as long as I live, it is my privilege to do for it whatever I can.” ~ George Bernard Shaw BEST PRACTICES GETTING STARTED Get to know United Way n Learn about our work in the community by scheduling a face-to-face meeting with your United Way rep. n Learn what has worked for other companies by attending a coordinator training hosted by United Way or have your United Way rep come to train your team at your office. Get to know YOUR organization n Contact your company’s previous coordinators. Don’t reinvent the wheel— just trick it out! n What do your co-workers care about? Why do they give? Host a Community Conversation, led by one of our trained facilitators, to find out. Have a Year-Round Engagement Plan HERE’S AN IDEA: In addition to fundraising through special events, you can incentivize your employees by making event admissions their donation receipt! Jesse, AT&T n Your United Way rep can help you plan community engagement all year, including volunteering, return on investment presentations, thank you events and other activities that make sense for your team. See page 13 for ideas. n Your plan should include how you will Ask, Thank and Inform your team, balanced by how you will Give, Advocate and Volunteer in your community. n Be sure to include your communications or marketing team in the planning. Give Promote Leadership Giving n Leadership givers come in all shapes and sizes, and they make a huge difference in our community. n Invite your United Way rep to discuss the importance of leadership giving with your management team. n Spread the word about the benefits of joining our Women’s Leadership Council or Leadership Society — rub elbows with leading philanthropists in the county! See pages 14-15 for information on our leadership networks. “The value of a man resides in what he gives and not in what he is capable of receiving.” ~Albert Einstein Knowledge is Power! n Make sure that every employee knows about the impact that they can have. n Invite your United Way rep to staff meetings to explain our work and answer questions. n Distribute information in a way that makes sense for your team. Does printed information or email work best for you? We have both! Advocate REPORT RESULTS n Spread the word about your campaign’s success. Make sure everyone in the company knows how much you raise and the difference you’ve made in our community. n Debrief after the campaign and makes notes to improve next year. GET SUPPORt n Have the right people at the table. Who are the decision makers at your company? Who can help you spread the word about the campaign and United Way’s important work? Ask your CEO to be honorary chair. n Bring your CEO, Communications Manager and Marketing Manager to meetings with your United Way rep. Say Thank You n Thank your donors right after the campaign as well as all year round Let them know that they’re making a difference in the community. n These two simple words are so important. Turn the page for some ideas! n Request a letter of support from your CEO or top-level management. Invite them to all campaign events and activities. 8| www.uwsd.org n Find out if your employer will match employee donations. www.uwsd.org | 9 Photo: Limelife Photography “Service to others is the payment you make for your space here on earth.” ~ Muhammad Ali BEST PRACTICES (CONT.) n Thank everyone at once by having a potluck lunch, morning coffee break, or donuts at the next staff meeting. n Send an email or write a note to all who contributed. n A simple, verbal “thank you” is very powerful. n Don’t forget to thank your top-level management and your campaign team for their hard work and to celebrate your success! Year-Round Updates TIP: To make your employees feel more involved, invite them to join the conversation. We value their opinions! Janine, PCL Construction Volunteer Why Volunteer? “We cannot accomplish all that we need to do without working together.” n Engaged employees are happier employees. n Your team is making a huge difference. See the faces of the people whose lives you have touched. n Help your employees develop leadership and other skills through volunteering. n Remind your co-workers that their contributions are at work 365 days a year. n Invite your United Way rep to give monthly or quarterly updates on our work to update your team on the work they heard about during the campaign. n Send periodic emails about how our work is progressing and how their donations are helping people. SOCIAL MEDIA We are proud to be partnered with an enthusiastic, engaging group of donors and volunteers. Now we want the world to know it! n Check out our website, Facebook page and Twitter feed. n Post how you Live United on our Facebook page. n Join us at events and tag yourself and coworkers on Facebook or tweet live about all the great things you learn. ~ Bill Richardson TAKE THE VOLUNTEER CHALLENGE! n Join United Way and your fellow community members as a reader, tutor or mentor as we look to reach 10,000 volunteers by 2015. Individual Volunteerism DID YOU KNOW: In the state of California, one volunteer hour is equal to $26 in wages? What an impact just an hour can make! n For individual volunteer information, contact Adina Veen at 858.636.4163 or [email protected]. n Visit our website (uwsd.org) and select “Volunteer.” Group Opportunities n If your team wants to see the work that they’re supporting up close, let your United Way rep know! We’ll match you with the volunteer opportunity that best fits your needs and makes the biggest difference in our community. Day of Action n Participate in our biggest volunteer event of the year! Day of Action is held on June 21 with volunteer opportunities leading up to it; contact your United Way rep to get involved. n Build your brand and change this community as a sponsor. Talk to your UWSD rep about our sponsorship levels and benefits. We will make sure that the community knows that your company is driving important work in the county. 10 | www.uwsd.org www.uwsd.org | 11 Photo: Doug Gates Photo: Doug Gates Ryan, San Diego Regional Airport Authority United Way Volunteers Bob and Virginia YEAR-ROUND ENGAGEMENT PLAN Your dollars are hard at work in this community all year long, and you can be involved all year, too! We are here to support your company’s community engagement needs. Here are a few ways that your team can stay connected to the community all year: n Volunteer! Our community needs you all year. See page 11 for information on volunteer opportunities. n No time to volunteer? Micro-events are all the rage! Ask your UWSD rep about a micro-volunteer opportunity that you can do at a staff meeting or during lunch breaks. n We want your voice to guide our work. Hold a Community Conversation, led by one of our facilitators, to find out what your team cares about and give us feedback on the needs in our community. n Invite us back to give an ROI report after your campaign. Everyone wants to know the impact of their investments! n Encourage the women in your workplace to attend our Women’s Leadership Council events. They’ll network with business leaders across industries and learn about WLC’s work to support women and children. n We have events for everyone: families, young professionals — even groups. Employees have many opportunities to get involved. With 100% education, 100% of your employees can make the best decisions for themselves and their families. We know that you have taken on this role in addition to your normal job duties. THANK YOU. We’re here to help! Please use your UWSD rep as much as you can. We are here to make this a rewarding and fun experience for you and your team. 12 | www.uwsd.org www.uwsd.org | 13 “The power of one, if fearless and focused, is formidable, but the power of many working together is better.” ~ Gloria Macapagal Arroyo Photo: Limelife Photography Leaning in! WLC members and guests at the annual Estancia “Mix & Mingle” in La Jolla. Members Sunni Farkas, Lynn Eldred, Lulu Hsu, Linda Katz and Charlene Dackerman at a WLC event. lead the way Encourage leadership giving The Leadership Society includes over 1,200 Leadership Givers who commit to giving $1,000 a year or more. Each year, members contribute over $2 million to the United Way Campaign. We encourage you to participate too! Alexis De Tocqueville Society The Tocqueville Society was created in 1984 by United Way Worldwide to recognize the premier level of leadership donors who give a minimum of $10,000 annually. Alexis de Tocqueville, a French aristocrat and author of Democracy in America, visited America in 1831 and was profoundly moved by the spirit in which Americans helped each other in times of need. For more information contact Holly Baughman, Vice President, Resource Development, at 858.636.4157 or [email protected]. Women’s Leadership Council The Women’s Leadership Council provides San Diego women with a meaningful philanthropic opportunity to learn, lead and advocate on behalf of women and children. Members pledge to: n Make an annual undesignated commitment of $1,000 or more to United Way of San Diego County. n Advocate for United Way’s work in the community. n Donate gifts of any amount to the Women United Fund, dedicated to improving the lives of San Diego’s women and children. Benefits of membership n Participate in important funding decisions for programs that impact women and children. n Receive exclusive invitations to celebratory and networking events. n Access educational forums and seminars to learn about issues facing women and children in our community. n Enjoy hands-on engagement through volunteer opportunities. WINGS for younger women n Members age 30 or under can join for $500 the first year, $750 in the second year and step up to the full $1,000 fee in the third year. For more information about leadership giving or the WLC, contact Katie Sawyer, Senior Development Executive, at 858.636.4162 or [email protected]. Planned Giving: United Way of San Diego County’s Legacy Society Legacy gifts include all planned gifts and outright gifts of $100,000 or more to endowment, which are critical to forging a future of possibilities for San Diego. These gifts offer income tax deductions, and many reduce the size of your estate and estate taxes. Some employers also match employee gifts, which can lower your cost. For more information contact Holly Baughman, Vice President, Resource Development, at 858.636.4157 or [email protected]. EMERGING LEADERS We are launching a new group to help us lead the way in San Diego County. Emerging leaders are individuals who are 40 or younger and who represent the values and beliefs of United Way. Emerging leaders are committed to learning and development, strategic thinking, networking and maintaining effective relationships. Contact Holly Baughman, Vice President, Resource Development, at 858.636.4157 or [email protected]. 14 | www.uwsd.org www.uwsd.org | 15 Kathy, Mia and Evelyn, Symitar Photo: Limelife Photography Bridgepoint Education Future Leaders “Wherever there is a human being, there is an opportunity for a kindness.” PARTNER highlights San Diego County Credit Union knows how to scare their employees into a great time! Their Halloween “Spooktacular” event has it all: a costume contest, baked goods and a chance to dunk senior leadership in a dunk booth. What a fun way to give back! The San Diego County of Education kicked off their campaign with a fun Halloween event that included whole departments in costume and a pumpkin orange Lamborghini Gallardo convertible illegally parked in their quad area. Don’t worry: no Lambos were harmed (or towed) in the making of this event. ~ Seneca “Those who bring sunshine to the lives of others cannot keep it from themselves.” ~ James Matthew Barrie Encina Wastewater has really embraced year-round engagement: United Way reps have given ROI reports and progress updates at quarterly meetings to let staff know that their dollars are still hard at work improving lives in our community. They hosted a thank-you presentation, and they have worked with our Volunteer Engagement Manager to organize year-round volunteer opportunities. Something amazing happens when we talk about our work with Enterprise RentA-Car staff: someone in the room will go off-script to ask their colleagues to join them in giving at the leadership level. It’s truly inspiring, and we appreciate the coordinators and supporters who create such a generous, engaged corporate culture. We have also welcomed many female Leadership Givers from Enterprise to our Women’s Leadership Council this year. We’ve been thrilled to welcome several Nordstrom associates to our Women’s Leadership Council this year, and their voices have been a valuable addition as we move our work forward. The staff leadership at every Nordstrom store has done an incredible job encouraging their associates to “give until it feels good.” AT&T coordinators make sure that every employee knows the impact that their gift can have: their campaign committee helped us cover over 100 presentations during the campaign! The team attended our training to make sure they had the most up-todate information about our work and the needs of our community. What’s the best way to describe a Rick Engineering United Way campaign skit? Hilarious hijinks! The Rick Engineering teams brought their “A” game for campaign skits, preparing for months to perfect their dramatic flair. Costco not only sells great rum, they also step it up when it comes to RUM (Resources Under Management) in their United Way efforts. A big thank you to the Costco store managers, who work with us to make sure that every employee hears about our work and knows the importance of investing directly with United Way. 16 | www.uwsd.org www.uwsd.org | 17 Water Authority employees with United Way staff “Individual commitment to a group effort: that is what makes a team work, a company work, a society work, a civilization work.” ~ Vince Lombardi Solar Turbines employees with United Way staff award wINNERS Bloomingdale’s doesn’t mess around when it comes to special events. Every manager, including Campaign Coordinator Alex Cross, sat on the hot seat of their dunk tank, giving staff the once-in-a-lifetime chance to submerge their boss for a good cause. And at their “Talent-less Show,” we saw such greats as Sonny & Cher and Aretha Franklin perform. (Best Special Event) Eli Lilly goes above and beyond for the community. Coordinators Tom Cujec and Mike Sauder rally and inspire their colleagues to give at the leadership level, and they held a Community Conversation to lend their voices to our work. Eli Lilly sets a standard of charitable giving in our community and, by example, sets the course for others. (Best Leadership Campaign) Solar Turbines is a powerhouse in community giving. This year, they heard the call of our critical community needs and made a big push for RUM (Resources Under Management: dollars that are directly invested in United Way) to meet those needs. Wendy Swanson led the implementation of a fine-tuned communication strategy that had great results. Year after year, Solar blows us away with their commitment to this community. (Best RUM Award) To make sure that San Diego Regional Airport Authority employees could have the greatest impact possible, Jon Graves planned a “Give a Day” campaign, in which airport employees could donate a PTO (Paid Time Off) day to United Way. This event was a huge success that significantly increased the impact of the campaign. (Rookie of the Year) Jaime Rosales has coordinated the UPS Store’s campaign since 2007, and he brings an awesome energy and enthusiasm to the role. He motivates his team to give back through engaging special events, which hit an all-time high this year, and by emphasizing the incredible impact that they have collectively. (Lifetime Achievement Award) Rod Greek and the San Diego County Water Authority Campaign Committee ran a campaign full of best practices: employees gave feedback that guided campaign efforts, the Board was informed and encouraged to participate and lots of fun events helped make the campaign a huge success. United Way reps were invited to inform all departments on our work in the community, so every employee knows the good that they’re doing. (Coordinator/Committee of the Year) Karen Gilbert has run the United Way campaign at California Bank and Trust for the past 17 years, and her enthusiasm for giving back hasn’t faded one bit. Karen contributes so much to the campaign and the community, and we’re so lucky to have her sharing the message. (Honorary United Way Employee) 18 | www.uwsd.org www.uwsd.org | 19 The consistent and correct application of the United Way of San Diego County brandmark is essential. THE STANDARDS BELOW MUST BE FOLLOWED BY EVERYONE. Joe, Wells Fargo Bank Yulia, Mail Boxes, Etc. BRANDMARK PLACEMENT: The brandmark is always placed atSTANDARDS a distance of a half of the UNITED GRAPHIC UNITED WAY WAY OF OF SAN SAN DIEGO DIEGO COUNTY COUNTY GRAPHIC STANDARDS symbol square from the right edge of any page The consistent and correct application of the United Way of San Diego County brandmark is essential. illustration at right). Logo should never be The consistent and correct application of the United Way (see of San Diego County brandmark is essential. THE STANDARDS BELOW MUST BE FOLLOWED BY EVERYONE. on the left or center of any page. THE STANDARDS BELOW MUST BE FOLLOWED BY EVERYONE. 2.75” x 2.875” BRANDMARK PLACEMENT: The brandmark is BRANDMARK PLACEMENT: The brandmark is always placed at a distance of a half of the always placed at a distance of a half of the from the right edge of any page symbol square symbol square from the right edge of any page (see illustration at right). Logo should never be (see illustration at right). Logo should never be on the left or center of any page. on the left or center of any page. Photo: Doug Gates BRANDMARK UNEXCEPTABLE USES: BRANDMARK UNEXCEPTABLE USES: BRANDMARK UNEXCEPTABLE USES: BRANDMARK UNEXCEPTABLE USES: 8.87” x 1.52” EE SHIRT POSITION: EE SHIRT POSITION: ® United Way of San Diego County 8.87” x 1.52” 8.87” x 1.52” Photo: Limelife Photography TEE SHIRT POSITION: Never substitute type in the brandmark Day of Caring Day of Caring Never alter the colors in the brandmark Day of Caring Never Never substitute separate the type symbol in thefrom brandmark the Never Never putalter other thewords colors orinphrases the brandmark Never Never s extr United Way name inside the brandmark UnitedW “United Never alter the colors in the brandmark Never substitute Never separate type in the symbol brandmark from the Never Never alter the putcolors other in words the brandmark or phrases NeverNever separate the symbol from the Never put other words or ph extract the words United Way name inside the brandmark United“United Way name Way” from the brandmark inside the brandmark BRANDMARK UNACCEPTABLE USAGE BRANDMARK UNEXCEPTABLE USES:UNEXCEPTABLE WAYDIEGO OF SAN DIEGO COUNTY GRAPHIC STANDARDS UNITED WAYUNITED OF SAN COUNTY GRAPHIC STANDARDS BRANDMARK USES: uwsd.org 2.75” x 2.875” 2.75” x 2.875” Never substitute® type in the brandmark Symbol 1/2 The consistent and correct application of United the United of San Diego County brandmarkisisessential. essential. 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If you have questions,BELOW please contact your United Way Page placement ® Day of Caring ® Right edge of application LOGOS TEE SHIRT POSITION: United Way of San Diego County Way of San Diego County BRANDMARK PLACEMENT: The brandmark is always placed at aNever a half of® the distance substituteoftype in the brandmark Never alter thesubstitute colors intype the in brandmark Never the symbol Never put other orofphrases Never the brandmark Never alter the colors from in thethe brandmark Never separate the symbol Nevertilt putthe other words orthe phrases Never extract the words Never extract the words Never distort thewords shape the from the Never alter the brandmark shape of Never Never add distort elements the shape inside of the Never a Never tilt separate the brandmark ® United Way name inside the brandmark “United Way” from the brandmark United Way name inside the brandmark “United Way” fromway the brandmark brandmark brandmark in any thebrandmark brandmark brandm of any page symbol square from the right edge 1/2 Symbol 1/2 Never tilt the brandmark Never distort the shape of the Never tiltNever the brandmark alter the shape of the Never Never distortadd theelements shape of inside the Never alter the shape of the Never add elements inside Symbol squarenever Square (see illustration at right). Logo should be square Square brandmark brandmark in any way brandmark the brandmark brandmark in any way the brandmark on the left or center of any page. Page placement United uwsd.org uwsd.org Only download our logo from uwsd.org. BRANDMARK MINIMUM SIZE: Logos and other campaign materials 8.87” x 1.52” Page placement can be found at : Print Screen uwsd.org > running a campaign > campaign center 2.75” x 2.875” 90 pixels or 1.25" wide .75" wide BRANDMARK MINIMUM SIZE: BRANDMARK MINIMUM SIZE: Right edge of application Right edge of application Spec ial usage ® .75" wide Never tilt the brandmark United Way of San Diego County uwsd.org Screen Screen Print Print 90 90 pixels pixels or or 1.25" wide 1.25" wide .75" .75" wide wide ® Day of Caring Spec Spec ial ial usage usage Page placement ® Never tilt the brandmark of Anytown UNITEDof Anytown WAY OF SAN DIEGO COUNTY GRAPHIC STANDARDS Never distort the shape of the Never the shape brandmark Never addalter elements over of thethe brandmark of Anytown Never alter the shape of the Never add elements inside of Anytown Never distort the shape of the Never add aelements inside brandmark in any way the brandmark Never add local name Never add rearrange elements the over elements the brandmark of the Never Never reverse add athe local brandmark name Never re Never extr brandmark brandmark in any way the brandmark inside the brandmark brandmark to inside white the brandmark brandmc elements Never add elements over the elements brandmark add a reverse local name the brandmark Never Never rearrange theany elements the Never reverse the to brandmar Never add elements over the brandmark Never add a local name Never rearrange of the Never Never extract of the of graphic use sep ® insideto the white brandmark brandmark to white inside the brandmark brandmark elements contained in the brandmark to use separately 1/2 Symbol square Square The consistent and correct application of the United Way of San Diego County brandmark is e THE STANDARDS BELOW MUST BE FOLLOWED BY EVERYONE. 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Neveriadd a local name in the middle Never rearrange the elements of the reverse brandmark Never extract any of the below graphic to use separately Trade Gothic Bold Condensed No. 20: To be used Trade primary Gothic in all Bold headlines Condensed and No. subheads. 20: To be used prim inside the brandmark brandmark to white elements contained in the brandmark BRANDMARK MINIMUM SIZE: (see illustration at right). Logo should never b to use separately NEVER PULL A LOGO FROM ANY WEBSITE OTHER THAN UWSD, (SUCH AS GOOGLE). Trade Gothic Bold Condensed No. 20: To be used Trade primary Gothic Bold in all Condensed headlines No. and 20: subheads. To be used primary in all headlines and subhea or primary center ofinany page. Meta: To be used primary in body text. Meta:on Tothe be left used body text. Never add elements over the brandmark ® ® ® ® TYPOGRAPHY: Four standardized 8.87” x 1.52” typefaces have been chosen for United Way’s identity. 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Typeface should only beused Black or United Way Blue Times New Roman: May be only in corespondence, Times New Roman: but Meta May orbe Arial used is preferred. only in cores for United Way’s identity. .75" wide .75" wide Company logo goes (Blue as i ndicated theTrade middle swatch below incentered the blue column). TimesinNew Roman: May used only in Times corespondence, Roman: May Meta be or used Arial only is preferred. in corespondence, but Meta or Arial is p Gothic Boldbe Condensed No. 20: To be used primarybut in all headlines and subheads. onNew the NEVER PULL A LOGO FROM ANY WEBSITE OTHER THAN UWSD, (SUCH AS GOOGLE). NEVER PULL A LOGO FROM ANY WEBSITE OTHER THAN UWSD, (SUCH AS GOOGLE). STATIONERY, LABELS, FORMS, ETC.: Can STATIONERY, be found on our LABELS, intranet. FORMS, Please ETC.: only Can use th b Trade Gothic Bold Condensed No. 20 blades of Meta: To primary body text. Trade CENTER Gothic BoldSTATIONERY, Condensed No. 20: To be beused usedtemplates. primaryinshoulder in all headlines and subheads. LOGOS CAN BE FOUND ON UWSD.ORG: RUNNING A CAMPAIGN>CAMPAIGN Do notofbe make upLABELS, your own. See templates. Carolyn with Doquestions. notfound makeon Log upour your onintranet. to own. the See intrane Ca LABELS, FORMS, ETC.: STATIONERY, Can on our intranet. FORMS, Please ETC.:only Can use be these Please LOGOS CAN BE FOUND ON UWSD.ORG: RUNNING A CAMPAIGN>CAMPAIGN CENTER the back tee.found Meta Arial: A substitute for Meta only when Meta is unavailable. Live Unitedup T-shirts Meta: To be used primary inDo body Tools Forms. and templates. nottext. make upTools your and own.Support>Forms>Organizational See templates. 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Please only use these Log on to the go to: Tools and Log Support>Marketing on to intranet and go form to: and Reque Su If you need design help, please Ifayintranet ou needand submit marketing design request help, form o please to Roberto submit ata the rgarcia@uwsd marketing . Forms>Marketing request .org. o Tools to Roberto templates. notgomake up your own. See with questions. Log on the intranet and go to: Page Log on to the intranetDo and to: Tools Log and on Support>Marketing to theCarolyn intranet and Forms>Marketing go to: Tools andtoplacement Request Support>Marketing Form. Forms>Mark Right edge of appli STATIONERY, LABELS, FORMS, ETC.: Can be found our intranet. Please only use these NEVER PULL A LOGO FROM ANY WEBSITE OTHER THAN UWSD, (SUCH AS GOOGLE). Tools and Support>Forms>Organizational Forms. Backon of T-shirt 20 | www.uwsd.org www.uwsd.org | 21 templates. Do not make up your own. See Carolyn questions. on to the intranet and go to: LOGOS CAN BE FOUND ON UWSD.ORG: RUNNING A CAMPAIGN>CAMPAIGN CENTER COLOR with PALETTE: UsingLog colors consistently COLOR in all communications PALETTE: Using will colors strengthen consistently brand re If you need designForms. help, please submit a marketing request form o to Roberto at rgarcia@uwsd . .org. Tools and Support>Forms>Organizational Theand United Way color palette is comprised The colors United used Way inall the color brandmark palette is and comprised complime of COLOR PALETTE: Using colors consistently in and all PALETTE: communications Using colors will of strengthen consistently brand in recognition. communications will streng The preferred brandmark is full-color. One-color black brandmark One-color blue brandmark Log on to the intranet go to:COLOR Tools Support>Marketing Forms>Marketing Request Form. 90 pixels or 1.25" wide ® United Way of San Diego County uwsd.org ® ® ® ® ® ® ® ® ® “The wise person understands that his own happiness must include the happiness of others.” ~ Dennis Weaver FAQs Why should I invest in United Way of San Diego County if I don’t benefit from any of the services? We all benefit from a thriving community. Children who can read by third grade are more likely to graduate from high school and move on to college or career. Financially stable families keep San Diego’s economy healthy and reduce debt and crime. And everyone deserves good health to live a productive, happy life. Is my United Way donation tax-deductible? Your gift is tax-deductible if you itemize on your tax return, subject to IRS restrictions. How much of my gift goes for services versus administrative costs? United Way takes pride in operating with maximum efficiency and effectiveness. We are proud to say that for the 2014-2015 campaign year, our overhead is 10.8% percent. why should my donation be undesignated? An undesignated gift is an investment directly to United Way of San Diego County or one of our strategic areas of focus (including the Women United Fund). Undesignated gifts allow us to do more with your donation because we bring the right players— including your own voice—to the table to create a “quilt” of change in our community. Investing in United Way is the “backing” to a quilt; it holds many pieces together and creates a fully functioning quilt that both covers and protects. YOUR UNITED WAY TEAM Jini Archibald Donor Engagement Coodinator [email protected] 858.636.4186 Vincent Delgado Development Associate [email protected] 858.636.4146 Katie Sawyer Major Gifts Officer [email protected] 858.636.4162 Holly Baughman Vice President, Resource Development [email protected] 858.636.4157 Silvana DelPiccolo Development Executive [email protected] 858.636.4158 Becca Sonnenklar Development Associate [email protected] 858.636.4147 Stephanie “Sam” Kanaski Development Associate [email protected] 858.636.4151 James Woods Development Associate [email protected] 858.636.4145 Allison Reed Development Associate [email protected] 858.636.4133 Tiffany Yarling Senior Development Executive [email protected] 858.636.4175 Valin Brown Senior Vice President, Chief Development Officer [email protected] 858.636.4157 Christopher Browning Operations Specialist [email protected] 858.636.4191 Our job is to help you be successful as a Campaign Coordinator as you champion our mission. Call us anytime for additional support on your campaign journey. Additional resources — such as this guide, pledge forms, posters, campaign videos and letter templates — can also be found online. Downloading is free, easy and just a click away at uwsd.org/content/campaign-coordinator-tools. 22 | www.uwsd.org www.uwsd.org | 23 STAY CONNECTED Like us on facebook facebook.com/unitedwaysd Follow us on twitter @liveunitedsd United Way of San Diego County 4699 Murphy Canyon Road • San Diego, CA 92123 858.492.2000 • fax: 858.492.2015 www.uwsd.org