THE MAGIC BEHIND KTM`S

MARKETINGUPDATE
THE MAGIC BEHIND KTM’S
READY TO RACE
Hannes DIRMAYER, Region Manager
Michael WILDLING, Business Development Manager
HISTORY
1984
Heinz Kinigadner
became World
Champion in
250cc Motocross
Foundation of
„KTM Kühler“
1953 - 2014
2001-2014
Rally Dakar, first of thirteen consecutive victories
1955
First engagement
in road racing
2004
First victory in the road racing GP:
Casey Stoner, GP 125, Sepang/Malaysia
1994
Entry street market
2014
More than 250 world
championship titles
New benchmark in the Naked bike
segment: 1290 SUPER DUKE R
New era of e-mobility: release of
serial production of FREERIDE E
models
1991
TAKE OVER BY
CROSS
1953
Start of industrial production of
motorcycles: Company name
„Kronreif, Trunkenpolz,
Mattighofen“
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1991
Restart under new ownership
(KTM Sportmotorcycle AG)
2007
Strategic alliance with
Bajaj Auto Ltd.
1998
Opening of the
new Factory
in Mattighofen
2008
Launch of the first KTM
Superbike - the 1190 RC8, serial
production of supersports
car X-Bow
2012
First world championship
in the road racing GP:
Sandro Cortese, Moto3
DEVELOPMENT OF SALES
1992 - 2014
180.000
Largest European motorcycle manufacturer
160.000
00
140.000
140.000
123.909
Strongest growing motorcycle manufacturer CAGR 20,3%
120.000
107.220
100.000
2053 employees
80.000
76.815
80.356
70.514
84.421
90.306 92.385
81.200
64.080 66.327
61.723
60.000
45.648
40.000
26.214 28.794
20.000
Units
6.976 8.488
14.177
17.257
34.097
20.554
92/93 93/94 94/95 95/96 96/97 97/98 98/99 99/00 00/01 01/02 02/03 03/04 04/05 05/06 06/07 07/08 08/09 2010
Offroad
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Street
India
2011
2012
2013
FC
2014
PPTMASTER
HEADLINE
Subheadline
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et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut
aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum
2014
2013
dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident,
sunt in culpa FC
qui officia
• Sold motorcycles • 123,859 • 140,000
deserunt mollit anim id est laborum.
• m. EUR turnover
• EBIT margin
Text


Text
Text
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Text
Text
 Text
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• 716.4
• 7,7%
• 850
• 9%
VISION
We want to become the
worlds biggest
manucaturer of
sportmotorcycles in the
next 5 years.”
Stefan Pierer, CEO
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PPTMASTER
HEADLINE
Subheadline
100.000
X-Bow
ATV
Sportminicycles
Street from BY 00/01: inkl. Dual Sport/Adv.
Offroad/Fullsize from BY 00/01: only SX and EXC
90.306
92.385
84.421
80.356
80.000
76.815
70.514
65.942 66.125
64.080
61.723
60.000
45.648
40.000
34.097
28.794
26.214
20.554
20.000
17.257
14.177
6.976
8.488
92/93
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93/94
94/95
95/96
96/97
97/98
98/99
99/00
00/01
01/02
02/03
03/04
04/05
05/06
06/07
07/08
08/09
09/10
FC 09/10
“Ready to Race es
mucho más que un
eslogan, es nuestra
Hubert Trunkenpolz, CSO
VIDA!
PPTMASTER
HEADLINE
Subheadline
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ut labore et dolore magna aliqua. Ut enim ad
minim veniam, quis nostrud exercitation ullamco
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GLOBALISATION
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PPTMASTER
INTERNATIONAL
COMPANY
HEADLINE
Subheadline
Page 11
Importers:
37
Subsidiaries: 3
PPTMASTER
MULTINATIONAL
COMPANY
HEADLINE
Subheadline
Importers:
80
Subsidiaries: 30
Dealers:
2,000
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NORTH AMERICA
EUROPE
45.000
90.000
40.000
80.000
ASIA (w/o India,
Pakistan & China)
CHINA
45.000
12.000
40.000
80.000
40.000
35.000
70.000
35.000
30.000
60.000
24.953
58.213
50.000
25.000
20.000
40.000
20.000
15.000
30.000
15.000
10.000
20.000
10.000
5.000
10.000
5.000
0
2014
2020
LATIN AMERICA
35.000
30.000
30.000
8.000
6.000
12.467
4.000
2.000
0
2014
2020
INDIA
12.000
30.000
2020
8.000
20.000
6.000
15.000
17.500
9.190
4.273
4.000
10.000
5.000
2.000
5.000
0
0
0
10.000
14.000
11.718
10.000
20.000
15.000
15.000
16.000
25.000
25.000
2020
OCEANIA
10.000
10.000
2014
12.000
25.000
1.250
0
2014
AFRICA / MIDDLE EAST
10.000
10.000
30.000
25.000
0
40.000
8.000
6.000
4.000
2014
2020
2014
2020
2.000
0
2014
2020
2014
2020
KTM IN COLOMBIA
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KTM IN COLOMBIA
KTM with the support of AUTECO
1st Assembly plant in the Andean region
1st KTM CKD Factory in Latin America
2nd Assembly line in Cartagena
AUTECO strong local player – market leader
Innnovation is a core value of AUTECO
Nr.1 Market for KTM in LATAM
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KTM IN COLOMBIA
KTM with the support of AUTECO
Flag ship stores KTM
High level technical support
Brand building events
Regional Participation: local sourcing,.etc.
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PPTMASTER
HEADLINE
Subheadline
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adipisicing elit, sed do eiusmod tempor incididunt
ut labore et dolore magna aliqua. Ut enim ad
minim veniam, quis nostrud exercitation ullamco
laboris nisi ut aliquip ex ea commodo consequat.
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INNOVATION
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FREERIDE E
Standard Innovation Process
Innovation Steering Committee ISK
IDEA
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IDEA
Sharing
IDEA
Prioritisation
Innovation
Project
Result
Sharing
Innovation
Realisation
INNOVATION PROCESS
Triggers
External:




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Automotive mega trend “e-mobility”
Grant from Austrian Research Fund
Key technology in collaboration with AIT
Identified market niche
INNOVATION PROCESS
Triggers
Internal:




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Vision
Racing
Technology leadership
Light-weight know-how in KTM group – X-Bow
INNOVATION PROCESS
Target
Ecological Motivation


No emissions
Minimal noise pollution
Economical Motivation


Lower cost per km
Reduced maintenance cost
More Freedom and Maximum Enjoyment


Racing in urban area
Use in new areas
Lifestyle




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Innovative
Modern
Green
Stylish
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STANDARD DEVELOPMENT PLAN
Flow Chart
R&D-Responsibility
QA-Responsibility
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M4
M5
M6
M7
Production
Project-End
Serialproduction
R&D
M3
Serialproductiontransition
P3
M2
Trial
Phase
Tooling
M1
Supplier
Prototype v1
Project Start
Prototype 0
Feasibilty study-Start
M0
Developm.
Phase
Prototype v2
M(-1)
Concept
Phase
Concept
Feasibility
Study
Product Steering Committee
Prototype v3
Product Managment Committee
STANDARD DEVELOPMENT PLAN
Flow Chart
M3
M4
Serialproductiontransition
Serialproduction
M5
M6
M7
Project-End
M2
Trial
Phase
Prototype v3
Prototype v2
Concept
Prototype v1
RS
IP
IP
IS
IDEA
Prototype 0
Project Start
IR
IR
RS
IP
IP
IS
IDEA
Project-Start
M1
M0
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Developm.
Phase
Production
M(-1)
Concept
Phase
R&D
Feasibilitystudy
STANDARD DEVELOPMENT PLAN
Flow Chart
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M4
Serialproduction
M5
M6
M7
Project-End
M3
Serialproductiontransition
Production
M2
Prototype v3
M1
Trial
Phase
R&D
Developm.
Phase
Concept
IR
RS
IP
IS
IDEA
Prototype v1
Project Start
IR
IP
IP
IS
IDEA
Prototype 0
RS
RS
IP
IP
IS
IDEA
Project-Start
IR
M0
IP
M(-1)
Concept
Phase
Prototype v2
Feasibilitystudy
TIMELINE
Freeride E
abc
2011
Page 32
2012
2013
2014
2015
2016
2017
Oct
TIMELINE
E-Speed Scooter
abc
2011
Page 33
2012
2013
2014
2015
2016
2017
Oct
TIMELINE
Freeride 350 and 250R
abc
2011
Page 34
2012
2013
2014
2015
2016
2017
Oct
TIMELINE
Electric Drive Train
abc
2011
Functional Safety for
Automotive
ISO 26262
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2012
2013
2014
2015
2016
2017
Oct
INNOVATION PROCESS
Project Team
KTM
#
External Partner
#
Project Management
2
Power Pack Development
n/a
Engine Development
3
ECU by AB Microelectronic
n/a
Power Pack Development
8
Battery Safety by Techn. University Graz
n/a
Chassis Development
3
Battery (300pcs.) by numerious international Partners
n/a
Dealer Development
2
Charging System Development
n/a
Product Management
1
Crash Test by FFG & Techn. University Graz
n/a
Safety Engineer
1
Battery Recycling and Reuse
n/a
Total
20
etc.
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FREERIDE E
Model Line-up
FREERIDE E-SX
Pure closed course bike
No homologation features
Low seat
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FREERIDE E-XC
Homologated, can be used
on the road
A1 driving license
11 kW, 110 kg, top speed 72
Fitted with lights,
speedometer, steering lock,
ignition lock, etc.
FREERIDE E-SM
Same features as the E-XC
ADDITIONAL:
Smaller wheels with good
grip, almost without tread
Longer gear ratio for higher
speeds
KTM FREERIDE E
Technical Data
Peak Power
16.3 kW (22 hp) / 4.500 rpm
Nominal Power
11 kW (15 hp) / 5.500 rpm
Max. Torque
42 Nm @ 0 rpm
Battery
259.2 V nom.; 302.4V max.
Capacity
2.6 kWh
Speed
72 Km/h E-XC; 85 Km/h E-SM
Fixed Gearbox
10,5
Charging Time
80% in 50min; 100% in 90min
Vehicle Weight
106 kg; 110 kg homologated
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NEXT DEVELOPMENT STEPS
Priority List
Expand the product range for Urban Mobility vehicles
 Based on Freeride E component platform
 Lower cost electric vehicles (e.g. L1e category – Moped)
Higher capacity of the battery pack
 Intensive cooperation with cell manufacturer Samsung
 Efficient BMS algorithms for DOD/SOC/SOH
Cost efficiency
 Efficient pack design
 Standardization (e.g. charger, connectors, etc.)
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COOPORATIVE PROJECTS
Next Steps
SelECt
– Title: Sichere Integration von elektrischen Energiespeichern im
Motorrad beim Crash und im täglichen Gebrauch
– Project partner: TU Graz, Institute for Vehicle Safety
– End: November 2014
RE²BA
–
–
–
–
Title: Recycling and Reuse of Lithium-Ion Batteries
Electric Mobility Flagship Project
Project partners: Saubermacher, AVL, MU Leoben, MaxSolar
End: June 2016
Kore
– Title: Kostenoptimierungspotential bei elektrischen
Motorradenergiespeichern durch Zulassen von Verformungen in
Crashlastfällen
– Project partner: TU Graz, Institut für Fahrzeugsicherheit
– End: October 2016
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VIDEO
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MARKETINGUPDATE