2015 PromaxBDa LocaL Award winners

The annual PromaxBDA Local Awards celebrates and honors the best in local media, marketing and
design, driving excellence, creativity and innovation from the local market. The Local Awards are
presented at Station Summit 2015, the yearly gathering of networks, station groups, syndicators and
local broadcasters where we discuss, dialogue and debate the issues, trends and emerging business
opportunities driving success in local television.
2015 PromaxBDA Industry Icon Award
Presented to…
Leslie Lyndon
Veteran Fox TV Stations advertising and promotions executive; recognized
for her 18 years of distinguished service to local station creative directors,
network colleagues, and syndication partners.
2015 PromaxBDA Local Award Winners
GENERAL BRANDING/IMAGE:
NEWS STATION IMAGE – LARGE MARKET
GENERAL BRANDING/IMAGE:
NEWS STATION IMAGE – MEDIUM MARKET
GOld
News10 Oscars - Red Carpet
Real Stars
News10 KXTV
GOld
George Knapp “Some Stories” Now You Know Launch Campaign
KLAS-TV / “8 News NOW”
Silver
PEACE
WPIX-TV/ PIX11
Silver
Winter Is Not A Season;
It’s An Occupation.
WTNH
BRONZE
Your Morning Rebooted
KXAS NBC 5, Planet 365,
HotHaus Creative
BRONZE
On Your Side Defined
WGRZ
GENERAL BRANDING/IMAGE: NEWS
STATION IMAGE – SMALL MARKET
GENERAL BRANDING/IMAGE CAMPAIGN –
LARGE MARKET
GOld
Weather Screens
WTVA
GOld
NBC4 Image Campaign
KNBC
Silver
Your Best Morning - Jay Galle
WDSU Creative Services
Silver
“Why Turn to News 4?”
WNBC - NBC 4 New York
BRONZE
WKBN History Image
WKBN
BRONZE
Behind the Scenes
Bell Media Agency
GENERAL BRANDING/IMAGE: STATION
IMAGE (NON-NEWS STATION)
GENERAL BRANDING/IMAGE CAMPAIGN –
MEDIUM MARKET
GOld
“What A Game” - CSN Image
Commercial
Comcast Sportsnet Chicago &
11 Dollar Bill
GOld
CTV MORNING LIVE EDMONTON REAL PERSONALITIES
Bell Media Agency
Silver
WOTV Image
WOTV
Silver
The Hands That Built Connecticut
WTNH
BRONZE
TVA - Lancement artisans
Groupe TVA
BRONZE
CTV News Edmonton Your News Now
Bell Media Agency
TOTAL PACKAGE DESIGN – STATION/
CHANNEL: ON-AIR
GENERAL BRANDING/IMAGE CAMPAIGN –
SMALL MARKET
GOld
WMLW: THE M
WMLW
Silver
WGN-TV New Look
WGN-TV
GOld
WGNO-TV God Bless Louisiana
Campaign
WGNO-TV
BRONZE
SEASON OF SHARING
Tribune Creative West
Silver
WHY WE INVESTIGATE
Waterman Broadcasting
BRONZE
WPTA Your Story. Made Here
WPTA 21Alive
HOLIDAY/SPECIAL EVENT PROMOTION
IMAGE PROMO
GOld
Good Day Christmas
CW31/KMAX
GOld
The U’z Toons: Sketch Comedy
WCIU
Silver
For Dad
America CV Network
Silver
100% Chance of Eubank
KSL TV
BRONZE
TVO Holidays 2014
TVO
BRONZE
Donate To TVO
TVO
PROGRAM PROMOTIONAL SPOT
SPECIAL EVENTS PROMO
GOld
Get Flashed
WSFL-TV
GOld
Bank of America Chicago Marathon
WMAQ
Silver
White Coat Man
KSL TV
Silver
Good Day Comic Con
CW31/KMAX
BRONZE
Lip Dub 2015
FOX 50/WRAZ
BRONZE
Florida Supercon Contest
SFL-TV
PROGRAM PROMOTIONAL CAMPAIGN
Design: ID
GOld
Darby Douglas Returns to KHOU
KHOU-TV
GOld
SFL-TV Holiday IDs
SFL-TV
Silver
METS ON PIX11
WPIX-TV/ PIX11
Silver
Holiday IDs
WPIX
BRONZE
Silvi Knows
KING 5
BRONZE
TeleXitos Network ID
Telemundo Station Group
BRONZE
koin 6 Watching out for you ids
koin-tv
GENERAL ENTERTAINMENT:
PROGRAM PACKAGE
GOld
Elements of Comedy
KPLR/Tribune
Silver
LIVE FROM THE RED CARPET:
OSCARS, CCMA, EMMYS
Tribune Creative West
BRONZE
The Valley Show Open
WBDT-TV/ Media General
IMAGE PROMO – NEWS
GOld
NBC 5 Investigates “Because” +
Reporter Interviews
WMAQ
Silver
Morning Mix
Fox 17
BRONZE
KOIN 6 News This Morning Relaunch
KOIN-TV
INFORMATIONAL GRAPHICS – NEWS
NEWS/INFORMATION PROGRAM SPOT
GOld
I’m a Ten
Fox 17
Silver
CTV News Toronto - Reporters:
“Michelle” “Colin” “Ashley”
and “Pat”
Bell Media Agency
BRONZE
Global BC - News Hour
image campaign
Global BC
GOld
KOIN 6 Graphics
KOIN 6 and Media General
Silver
Orion Launch & Recovery
Global News - Shaw Media
BRONZE
Tracking the Tropics:
Flood Driving
WRAL-TV
NEWS: OPEN/TITLES/BUMPERS
PROGRAM SPECIFIC PROMO – NEWS
GOld
CTV News: “The Big Picture”
Bell Media Agency
GOld
CCTV Global Business
Phoenix Media Group
Silver
CTV News: “Lifetime”
Bell Media Agency
Silver
CTV NEWS - CTV NEWS
TORONTO REBRAND
Bell Media Agency
BRONZE
22News Bishop Rozanski Open
WWLP
BRONZE
Global News Believes in a
Greater Toronto
Global News - Shaw Media
SPECIAL NEWS REPORT OR EVENT
PROGRAMMING
GOld
CTV News Toronto - “Podium”
“Issues” “Transportation”
Bell Media Agency
Silver
Target 12: Where’s the Chief?
WPRI
BRONZE
Good Witness?
ABC22/Sinclair Broadcast Group
SPORTS: OPEN/TITLES/BUMPERS
GOld
Spurs Final Trejo
Spurs Sports & Entertainment
Silver
LA KISS Football on KCAL9
Show Open
KCAL9 TV Los Angeles
BRONZE
NFL Matchup Bumper
WRC Washington D.C.
LIVE EVENT SPOT
SPORTS PROGRAM SPOT
GOld
House of Fans
SNY
Silver
WGN-TV Crosstown Cup
WGN-TV
GOld
WBZ-Boston Marathon 2014
WBZ-TV
Silver
Bank of America Chicago Marathon
WMAQ
BRONZE
Get Ready
WDSU Creative Services
BRONZE
TVS Match d’ouverture Montreal vs Toronto
Groupe TVA
PROMO – SPORTS
ENTERTAINMENT PROGRAM SPOT
GOld
Friday Night Frenzy
WLFI/Media General
GOld
Phantom Gourmet: Food Fight
WSBK-TV
Silver
Houston Dynamo “Tribal”
Telemundo Houston
Silver
“24” Returns and We’re out of
Coffee
KSAZ FOX 10 Phoenix
BRONZE
Minito Brasil
Telemundo Station Group:
“Minuto Brasil”
BRONZE
The Flash on CW31
CW31/KMAX
HOLIDAY/SEASONAL/SPECIAL EVENT
PROGRAM SPOT
GOld
CTV News Toronto - “Podium”
“Issues” “Transportation”
Bell Media Agency
Silver
CTV Calgary: Stampede
Bell Media Agency
BRONZE
Olympic Dreams
KARE 11
UNSCRIPTED/NON-FICTION/REALITY
PROGRAM SPOT
GOld
The Polar Sea
TVO
Silver
Out Of Mind, Out Of Sight
TVO
BRONZE
CTV News Toronto - “Podium”
“Issues” “Transportation”
Bell Media Agency
DAYTIME PROGRAM SPOT
GOld
Odd Squad Teaser Campaign
TVO
Silver
CTV MORNING LIVE EDMONTON REAL PERSONALITIES
Bell Media Agency
BRONZE
MILWAUKEE MOVES ELLEN FALL LAUNCH
WISN TV
DAYPART/BLOCK OF PROGRAMS SPOT
GOld
Elements of Comedy
KPLR/Tribune
Silver
Family Guy Simpsons Combo
WSFL-TV
BRONZE
The Manly / Molly Power Hour
FOX 50/WRAZ
“BEHIND THE SCENES” PROMOTION:
LONG/SHORT FORMAT
GOld
CP24 - Behind The Scenes “George”
“Bill” “Steph” “Pooja” “Lindsey”
Bell Media Agency
Silver
CTV Vancouver - Behind the Scenes
Bell Media Agency
BRONZE
Hard Rock Medical Read Through
TVO
STUNT PROMOTION: ON-AIR ONLY
GOld
CP24 - Buskerfest
Bell Media Agency
Silver
CP24 - 2014 Toronto Mayoral Election
“RACE FOR MAYOR” Campaign
Bell Media Agency
BRONZE
Summer Of Fun 2014
MOR
ON-AIR CONSUMER TIE-IN PROMO
ON-AIR COMMERCIAL ADVERTISEMENT
GOld
Jack FM Loves CBS 11!
KTVT CBS 11
GOld
CTV VANCOUVER - VANCOUVER
JAZZ FESTIVAL
Bell Media Agency
Silver
Ticket Resale
Spurs Sports & Entertainment
BRONZE
“Detroit Proud” Campaign
WKBD-TV (CW50)
PUBLIC SERVICE ANNOUNCEMENT
GOld
CTV Calgary: Friends Helping
Friends
Bell Media Agency
Silver
WNCN #Brake4Buses
WNCN
BRONZE
CTV VANCOUVER - HOPE STARTS HERE
Bell Media Agency
PUBLIC SERVICE ANNOUNCEMENT
CAMPAIGN
GOld
Alberta Children Hospital
Foundation Brain Health
Global Calgary
Silver
Hispanic Heritage Month
KNBC TV
BRONZE
eNOughNC
WRAL-TV
Silver
VISIT FLORIDA: “Mi Sol Es Tu Sol”
NBCUniversal Skycastle
BRONZE
Family Fest Duck Race
FOX 50/WRAZ
PROGRAM PROMOTION SPOT OR
CAMPAIGN: ENTERTAINMENT
GOld
Talk Show 101
WCIU
Silver
TWO AND A HALF MEN “CHARLIE’S
GREATEST HITS” CAMPAIGN
Tribune Creative West
BRONZE
Judge Mathis: Chicago’s Judge
WCIU
GENERAL BRANDING/IMAGE
GOld
NBC 5 / Dallas Morning News
Partnership Promo
KXAS NBC 5
Silver
CW Image Spot
KNVA
BRONZE
We Love TV Image
FOX 50/WRAZ
MARKETING VIDEO/PRESENTATION
BEST WORK NEVER SEEN
GOld
Univision Chicago Market
Presentation
Univision
GOld
Today In New England
WHDH TV
Silver
KARE 11 - Gannett Station Showcase
KARE 11
BRONZE
2014 Bell Media Upfront - News
Pack
Bell Media Agency
SALES/DEMO REEL
GOld
winning is a habit
TODAY’S TMJ4
Silver
Stefan Holt “Raps”
WMAQ
BRONZE
WCIU: Grooveline
WCIU
GOld
KTLA/FOX5 MARKETING REEL
(Power of 5 Reel)
Tribune Creative West
FUNNIEST PROMO
Silver
1331Creative Demo Reel
CBS13/KOVR and CW31/KMAX
Silver
Phantom Gourmet: Food Fight
WBZ-TV
BRONZE
The Portal to Texas History (Sizzle)
KXAS NBC 5
GOld
WPTA Spring Snowman
WPTA 21Alive
BRONZE
Playoff Beards
WRC/NBC4
SOMETHING FOR NOTHING
EDITING
GOld
Winter Is Not A Season; It’s An
Occupation.
WTNH
GOld
Special Report: The Secret Cost Of
Bus Accidents
WTNH
Silver
Dr. Oz - Getting Healthy Back on
Track
KDFW FOX 4
BRONZE
CP24 - BTS “George”
Bell Media Agency
Silver
Digital promo
Dallas/fort worth cities
Telemundo39
BRONZE
TVA - Lancement automne 2
Groupe TVA
COPYWRITING
USE OF ORIGINAL MUSIC IN A PROMO
GOld
News10 Oscars - Red Carpet Real
Stars
News10 KXTV
GOld
Get Your Kicks on TV36
Warner/Chappell Production Music
Silver
‘Twas Cowboys vs Bears!
KTVT CBS 11
BRONZE
If you could...
KOMO 4
DIRECTING
GOld
CP24 - 2014 Toronto Mayoral
Election “RACE FOR MAYOR”
Bell Media Agency
Silver
It’s christmas time
KDFW FOX 4
BRONZE
News4: Up to the Minute the Minute
You’re Up
WRC/NBC4
MUSIC OR INSTRUMENTAL THEME WITH OR
WITHOUT VOCALS
GOld
Snow Day
WOOD TV
GOld
CP24 - Twitter “Don’t Get Left
Behind”
Bell Media Agency
Silver
News4: Up to the Minute the Minute
You’re Up
WRC/NBC4
Silver
This is Home Summer
WGRZ
BRONZE
The Valley Opening Theme
WBDT-TV / Media General
BRONZE
Fox News First Kids
KABB-TV
SOUND DESIGN
BEST USE OF DESIGN
GOld
CTV Montreal Spirit of Giving
Bell Media Agency
Silver
TVA - Lancement Vol 920
Groupe TVA
BRONZE
SFL-TV Family Tree Spot
SFL-TV
GOld
TVA Tueur à gages
Groupe TVA
Silver
Special Report: The Secret Cost Of
Bus Accidents
WTNH
BRONZE
A Rose I Give To You
WTTO CW21
BEST VOICE OVER PERFORMANCE
OFF AIR DESIGN
GOld
Safe Passage PSA - Kiko Elsworth
KCBS KCAL TV Los Angeles
GOld
WGN-TV Chicago’s Best Composite
WGN-TV
Silver
CP24 - 2014 Toronto Mayoral
Election “RACE FOR MAYOR”
Bell Media Agency
Silver
The Valley Show Poster
WBDT-TV / Media General
BRONZE
Our Community
WLFI/Media General
CONSUMER PRINT AD
GOld
News10 Print Campaign
News10 KXTV
Silver
The Valley - Key Art
WBDT-TV / Media General
BRONZE
WGN-TV Weekend Workbench
WGN-TV
OUTDOOR/ENVIRONMENTAL/TRANSIT AD
GOld
Today in LA Outdoor
KNBC
Silver
WGN-TV Celebrity Name Game
Solar Kiosks
WGN-TV
BRONZE
FOX 10 News/Modern Family Train
KSAZ FOX 10 Phoenix
BRONZE
Tysons Takeover
WRC/NBC4
SET DESIGN
GOld
FOX 5 Atlanta WAGA
Devlin Design Group
Silver
The WRAL Sand Desk
WRAL-TV
BRONZE
Studio 512 Set Design
KXAN
2015 PromaxBDA Local Award Judges
KEVIN ADLER
KRON, MEDIA GENERAL
DAVID JOHNSON
BELL MEDIA
LAUREN RIDGLEY
WISN, HEARST TELEVISION INC.
SCOTT ALTUS
KOMO, SINCLAIR BROADCAST
GROUP, INC.
MARK KAMMERICH
KMIZ/KQFX, NEWS-PRESS &
GAZETTE COMPANY
JERREESE ROCKWELL
WKPT, GLENWOOD
COMMUNICATIONS CORPORATION
STEVE BAILEY
WDTN/WBDT, MEDIA GENERAL
MICHAEL KARMANOS
WCTV, GRAY TELEVISION INC.
PAM BAUMANN
WKBD, CBS TELEVISION STATIONS
GROUP
NOAH KOZINKO
WBRZ, MANSHIP FAMILY
SYDNEY RUBIN
KOAA, CORDILLERA
COMMUNICATIONS, INC.
YARON BLANC
BELL MEDIA
MARY BORGER
WBOC, DRAPER
COMMUNICATIONS, INC.
MAIA BRUSSEAU
KDVR/KWGN, TRIBUNE MEDIA
COMPANY
BILL BUTLER
SINCLAIR BROADCAST GROUP, INC.
JIM BYRNE
WDCW, TRIBUNE MEDIA COMPANY
KRISTEN BYRUM
WCBD, MEDIA GENERAL
DAN CLARK
WLNS, MEDIA GENERAL
TRAVIS DENT
WVLA, WHITE KNIGHT
BROADCASTING, INC
WGMB/WBRL, NEXSTAR
BROADCASTING GROUP, INC.
SHAWN DICKERMAN
WGEM, QUINCY NEWSPAPERS, INC.
JASON DOYLE
WDTN/WBDT, MEDIA GENERAL
JAIME ELIZALDE
UNIVISION
RICHARD ELLER
WTVF, E.W. SCRIPPS COMPANY
DENNIS ELSBURY
WFTS, E.W. SCRIPPS COMPANY
DREW FOWLER
KXTV, GANNETT COMPANY, INC.
MIKE GUERRIERI
KPRC, GRAHAM HOLDINGS
COMPANY
RHONDA HALAREWICH
GLOBAL NEWS
DIANE HANNES
WMAQ, NBC OWNED TELEVISION
STATIONS
TIM HOWICK
KNBC, NBC OWNED TELEVISION
STATIONS
JOHN KUKLA
KDFW, FOX TELEVISION STATIONS
INCORPORATED
CHRISTINA KUNZMAN
WBNG, QUINCY NEWSPAPERS, INC.
DAVE LAWRENCE
WMOR, HEARST TELEVISION INC.
TRACY LETIZE
WFOR/WBFS, CBS TELEVISION
STATIONS GROUP
SUZI MAHE
KTVI/KPLR, TRIBUNE MEDIA
COMPANY
STACEY MARKS BRONNER
WHDH/WLVI, SUNBEAM
TELEVISION CORP.
MIKE MARSHALL
WCSH, GANNETT COMPANY, INC.
PETER MASUCCI
WBZ, CBS TELEVISION STATIONS
GROUP
BUFFY MCGAW
GLOBAL NEWS / SHAW MEDIA
DANIEL MCGRANE
KY3, INC.
MARC MORRISTON
WNCT, MEDIA GENERAL
KIM PARKER
WLUC, SINCLAIR BROADCAST
GROUP, INC.
OTTO PETERSEN
KCAL, CBS TELEVISION STATIONS
GROUP
CHRIS PHOENIX
PHOENIX MEDIA GROUP
DAVID SHEARER
WTHI, MEDIA GENERAL
GREG SLEEPER
KLAS, NEXTAR BROADCASTING
GROUP, INC.
PAUL SLOAN
KSAZ/KUTP, FOX TELEVISION
STATIONS INCORPORATED
DON SMITH
KOVR/KMAX, CBS TELEVISION
STATIONS GROUP
ALLAN SNYDER
KATV, SINCLAIR BROADCAST
GROUP, INC.
DANIEL SPANGLER
WLUK/WCWF, SINCLAIR
BROADCAST GROUP, INC.
PAUL SPINGOLA
WTNH, MEDIA GENERAL
BOB ST. CHARLES
WXIN/WTTV, TRIBUNE MEDIA
COMPANY
ROBBY THOMAS
WNCN, MEDIA GENERAL
HENRY VAZQUEZ
KLAS, NEXTAR BROADCASTING
GROUP, INC.
TINA VEON
KDKA, CBS TELEVISION STATIONS
GROUP
TOM VODICK
WGN, TRIBUNE MEDIA COMPANY
LARRY WATZMAN
WXIA, GANNETT COMPANY, INC.
DANIEL WEIG
KREM, GANNETT COMPANY, INC.
ARI PITCHENIK
WARNER BROS.
DONNA WESTON
WRC, NBC OWNED TELEVISION
STATIONS
JEFF PITNER
KLBK/KAMC, NEXTAR
BROADCASTING GROUP, INC.
LORI WUCHERER
WITI, TRIBUNE MEDIA COMPANY
WES POLLARD
WREG, TRIBUNE MEDIA COMPANY
LAURA REPREZA
KTLM, TELEMUNDO STATION
GROUP