ad specs, sizes, and guidelines - California Association of Realtors

Transcription

Many items in this guide are clickable,
including all topics below. Come back
to this page anytime
by clicking this icon:
back to
r
01
table of
contents
print
california real estate magazine
8 display ads | 2-3
8 classified ads | 2-3
8 cover gatefold | 4-5
8 advertorial | 6-7
8 insert | 8-9
8 onsert | 10-11
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02
website
8car.org | 12-15
8zipForm 6 | 12-15
8 ca.realtor.com | 12-15
8 sucasa.net | 12-15
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®
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03
e-media
8email newsletter ads | 12-15
8tips of the trade e-blast | 16
8tools for success e-blast | 17
contact
8production contacts | 18
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04
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2016
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specs | guidelines
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print | California Real Estate magazine
2. mechanical information
1. dimensions
final trim | 8” wide x 10 1/2” high
non-bleed
bleed
live area
trim
spread
build as 2 pages
16 1/4” x 10 3/4”
15 1/2” x 10”
16” x 10 1/2”
full page
7 1/4” x 9 3/4”
8 1/4” x 10 3/4”
7 1/2” x 10”
8” x 10 1/2”
2/3 page vertical
4 3/4” x 9 3/4”
n/a
4 3/4” x 9 3/4”
n/a
1/2 page horizontal
7 1/4” x 4 3/4”
n/a
7 1/4” x 4 3/4”
n/a
1/3 pagevertical
2 1/4” x 9 3/4”
n/a
2 1/4” x 9 3/4”
n/a
1/3 page horizontal
4 3/4” x 4 3/4”
n/a
4 3/4” x 4 3/4”
n/a
1/6 page vertical
2 1/4” x 4 3/4”
n/a
2 1/4” x 4 3/4”
n/a
full page
see
sample
Printing Web offset (SWOP)
The word REALTOR® must always be capitalized, immediately followed by the registration symbol.
8
1/2 page
horizontal
1/3 page
horizontal
8 8
2/3 page
vertical
see
sample
see
sample
classified
width
depth
half-square
2 1/4”
1 3/16”
square
2 1/4”
2 3/16”
vertical box
2 1/4”
4 3/16”
horizontal box
4 3/4”
2 3/16”
large square
4 3/4”
4 3/8”
halfsquare
large
square
vertical
box
space
square
horizontal
box
8
see
sample
8" x 10 1/2”
3. digital requirements
Acceptable Formats ■ Press quality PDF
■ Exported from InDesign, Illustrator or Photoshop at 300 DPI; no compression
■ Include all printers marks
Acceptable Delivery
■ DVD, CD, email (PDFs only; 20 MB max)
see
sample
1/3 page
vertical
see
sample
1/6 page
vertical
8 8 8
see
sample
r
2
Computer-to-plate (CTP)
Trim Size space
spread
Pre-press 5. ad copy | proofing
Binding Saddle-stitch
display | width x depth
back to
table of
contents
(display | classified)
4. creative requirements
Color
■ CMYK only; RGB not accepted
■ Publisher is not responsible for color quality if highquality proof is not supplied by advertiser
Fonts
■ Supply all fonts used in Mac format only. Include
PostScript, screen, and printer fonts.
Scans and Images
■ PNG, TIFF, or EPS
■ All images used must be supplied at 300 DPI, no
compression
■ Maximum density 260%
■ Do not scale up or down more than 20%
■ Include and place all images
Full-Page Ads
■ Keep all copy at least 1/4” inside final trim
■ For bleed ads, include 1/8” bleed on all sides
Partial-Page Ads
■ Must be contained within a one-half or one-point
border
Spreads
■ Supply non-bleed spreads as two full pages. For
gutter bleeds, allow space in the gutter for crossover if necessary.
Publisher is not responsible for copy editing or for errors
or inaccuracies, typographical or otherwise, contained
in ad materials provided by advertiser or agency. It is
the advertiser’s sole responsibility to thoroughly review
and proof every ad prior to submission.
6. production charges
Improperly prepared materials will be subject to production
charges. Publisher cannot assume responsibility for
reproduction quality from materials furnished incomplete,
improper to specs, or in poor condition. Advertiser will
absorb all production charges associated with the
preparation of ad materials.
7. closing dates
2016
issue
ad closing
date
ad materials
due
issue
mails
Jan/Feb
Nov 10 ‘15
Dec 2 ‘15
Jan 15
March/April
Jan 15
Feb 10
Mar 11
May
Mar 2
Mar 29
April 29
June/July
April 14
May 9
June 10
August
June 3
June 28
July 29
Sept/EXPO
July 5
July 29
Sept 2
October
August 3
Aug 30
Sept 30
Nov/Dec
Sept 15
Oct 12
Nov 11
Jan/Feb ‘17
Nov 10
Dec 5
Jan 17
8. production contact
Direct all print production questions and send ad
materials to:
Melissa Hanson-O’Hare, Production Manager
California Real Estate magazine
525 S. Virgil Ave | Los Angeles, CA 90020
213.739.8320 | [email protected]
specs | guidelines
1. outside flap
(cover gatefold)
5. policies
bleed
trim
live area*
3 1/4” x 8 1/8”
3” x 8”
2 1/2” x 7 1/2”
■ An accurate facsimile of cover gatefold (both inside and
outside flaps) must be submitted to C.A.R. for review by
due date listed here.
■ The word “Advertisement” will be added to the outside flap
by C.A.R. as shown below. Account for, but do not include in your design.
■ All cover gatefolds are subject to final copy and creative
approval by C.A.R. and must adhere to C.A.R. style formats and editorial standards.
■ Publisher is not responsible for copy editing or for errors or
inaccuracies, typographical or otherwise, contained in
ad materials provided by advertiser or agency. It is the
advertiser’s sole responsibility to thoroughly review and
proof every ad prior to submission.
* Starting at bottom right trim mark, keep 1 1/4” x 1 1/4” square
clear for “Open Here” graphic
■ ”Open Here” graphic will be created by C.A.R..
Account for space, but do not include in your design.
■ To comply with U.S. Postal Regulations, flap will
affix to cover with a minimal amount of gummy glue.
2. inside flap
bleed
trim
live area
3 1/4” x 10 3/4”
3” x 10 1/2”
2 1/2” x 10”
6. due
dates
materials
final
issue
due for review
materials due
mails
Jan/Feb
Nov 17, ‘15
Nov 20, ‘15
Jan 15
March/April
Jan 26
Feb 5
Mar 11
May
Mar 10
Mar 18
April 29
June/July
April 22
May 4
June 10
August
June 10
June 21
July 29
Sept/Expo
July 12
July 21
Sept 2
October
Aug 11
Aug 22
Sept 30
Nov/Dec
Sept 22
Oct 7
Nov 11
2016 issue
7. production
contact
Direct all print production questions
and send ad materials to:
Melissa Hanson-O’Hare
Production Manager
525 S. Virgil Ave
Los Angeles, CA 90020
Real
RealEstate
Estate
advertisement
www.car.org • http://ca.realtor.com
www.car.org
http://ca.realtor.com
WooingGen
Gen X
X&Y
Wooing
Wooing Gen X & Y
How can agents help first-time buyers overcome the barriers to homeownership?
3” wide
How
can
agents
first-time
buyers
overcomethe
thebarriers
barriersto
to homeownership?
homeownership?
How can agents trim
helphelp
first-time
buyers
overcome
4. creative requirements
3” wide trim area
2 1/2” wide
live area
Color
■ CMYK only; RBG not accepted
44
1 1/4” tab
August 2011
$3.00
August 2011
$3.00
1/8” bleed
1/8” bleed
10” high live area
10 1/2” Trim
7 1/2” high live area
o
he pen
re
Ad Copy
■ The word REALTOR® must always be capitalized,
immediately followed by the registration symbol.
1 1/4” tab
outside flap
re
He
l b
ee ta
August 2011
$3.00
r
Safety/Bleed
■ Keep all copy at least 1/4” inside final trim
■ For bleed ads, add 1/8” bleed on all sides
8 ” Trim
Scans and Images
■ PNG, TIFF, or EPS
■ Supply at 300 DPI, no compression
■ Maximum density 260%
■ Do not scale up or down more than 20%
■ Include and place all images
fold
2.5” wide live area
Fonts
■ Supply all fonts used in Mac format only. Include
PostScript, screen, and printer fonts.
www.car.org • http://ca.realtor.com
official magazine of the california association of realtors®
trim line
official magazine
of the california
association
of realtors®
official magazine
of the california
association
of realtors®
official magazine of the california association of realtors®
2 1/2” wide
live area
8” deep live area
Acceptable Formats
■ PDF (preferred), InDesign, Illustrator, Photoshop
Acceptable Delivery
■ DVD, CD, email (20 MB limit)
■ PDFs only via email to [email protected]
3” wide
trim
10.5” trim area
Mac-formatted advertisements with all fonts and images
included ensure seamless entry into our workflow.
CALIFORNIA
Real Estate
Real
CALIFORNIA
CALIFORNIA
CALIFORNIA
1/8” bleed
back to
table of
contents
p
inside flap
8
see
sample
November/December 2011
$3.00
Versions shown are at final trim. Add 1/8” bleed to all outside edges.
specs | guidelines
California Real Estate magazine has established the following
guidelines to maintain the consistency, believability, accuracy,
and good taste of advertorials. They will help to ensure the
success of your advertorial and assist you in creating an
editorial feel for your advertising. Your advertorial pages are
layed out and designed by California Real Estate magazine
as part of the service.
* If the advertorial will not include a photo, you may opt to
include a short pull quote instead of extending the body
text slightly.
Advertorial text must be submitted via e-mail (as a Word
or other text file) by the published deadline.
Note that trademarks (™), register marks (®), etc. will
be utilized only in their first instance in an advertorial.
California Real Estate magazine will not incorporate graphic
elements such as banners, starbursts, etc. in the advertorial
or underline words or product names, or use all caps or
callouts. No logos, branding, prices, or other evidence of
advertising accepted within copy. Advertorial copy cannot
imply product endorsement by the magazine or C.A.R.
1. copy requirements
Advertorial copy may be written and submitted by the
advertiser. If preferred, the advertiser may alternatively work
with the Publisher to create the advertorial copy together.
After booking your advertorial, our production manager
will be in touch to find out how you would like to proceed.
two-page
Body Text: About 300 words
Headline: Up to 7 words
Pull Quote*: 10 words
Body Text: About 500 words
Headline: Up to 15 words
Pull Quote*: 17 words
Are You A Seniors Real
Estate Specialist®?
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This is the first designation
that I feel serves me on a
daily basis. Great job!
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nosto duipsum augue et amet nulput alisissis adit, quat,
conum veriusci tinciliquat nim zzrit verilisi tisci bla feu
- Dorothy Zimmerman, CRS, GRI, SRES
Weichert REALTORS®, Moorestown, NJ
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et at. Duipit vulla faciduis nit pratin enim il ing ea at.
Ed magnisi.
While your advertorial should accurately reflect your own
views, it also must maintain the following standards set by
California Real Estate magazine for this special advertising
format.
8
see
sample
r
66
The Publisher will discuss any recommended changes
with the advertiser prior to final proof to ensure the product
meets the advertorial guidelines stated here.
3. terminology
The word REALTOR® must always be capitalized, immediately followed by the registration symbol.
Advertisement
m.
I gained wisdo
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I gained a frie
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I built my busi
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I became a he
ork.
I grew my netw
Are You A Seniors Real
Estate Specialist®?
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® quamet, ver sum
do commy nit atet adipsuscipit niscin hendre molorSeniors Real Estate Specialists gain access to a network of over 16,000 per sequati niametum nosto
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designees, customizable marketing materials, social networking, powerful
78 million
Visit
us at booth
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What will you gain by becoming an SRES ?
# 818
business partners, and so much more. The largest and wealthiest group of
Boomers
are California
during the
core tomobuyers in the country is over 50. Understand their maturing motivationsvolorpe rciduipit,
ready
talk ® Expo
REALTOR
dolesto dolum dunt
dit in utat
and build your business by earning the SRES® Designation.
aliquis dolortisse real
dipit estate.
laor ilisis nulputpat.
Gain a competitive advantage by taking the SRES® course.
For more information, visit seniorsrealestate.com/REALTOR.
REBAC is a proud partner in NAR’s REALTOR Benefits® Program. NAR members
receive a 10% discount on REALTOR® University online courses owned by REBAC.
back to
table of
contents
a. Write from a third-person perspective.
b. Quote outside sources for authoritative copy and to
support your viewpoint.
c. Neither the title nor the logo of the magazine may be
used in your copy.
d. Present ideas and solutions clearly and simply using
no advertising language.
e. Do not include logos, branding, prices, or other evidence
of advertising.
f. Identify the writer with a byline, including name and title.
g. Include a brief biography of the writer, if appropriate.
All photos or graphics must be of professional digital quality
for print reproduction. C.A.R. reserves the right to reject
poor quality photos and substitute a pull quote instead.
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exeriusto dolobor sequis nis autpat. Ut landit adiam,
COmPAnY PrOFiLe
copywriting tips
4. photos/graphics/images
What will you gain by becoming an sres®?
Advertisement
What will you gain by becoming an sres®?
2. writing your copy
one-page
(advertorial)
October 6-8, 2009.
Boomers represent the largest and
wealthiest group of buyers in the
country. Understand what motivates
this growing market and know how
to address their mature needs by
earning an SRES® designation.
Visit sres.org or call 800.500.4564 to
learn more about this prestigious NAR
designation. For course dates and more,
visit CourseCalendar.com
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estrud minci eugiamet lluptat
laoreetuer alis nulla.
Through NAR’s REALTOR BenefitsSM
Program, NAR members receive special
savings on the SRES® designation.
COmPAnY PrOFiLe
Final Size:
Resolution:
Colors:
Format:
Minimum 2.75" wide by 3.25" deep
300 dots per inch (dpi) at 100% size
CMYK process
PNG, TIFF or EPS
5. review/approval process
Advertorial approval forms, which only include images and
copy, will be sent to the Client for approval. Client should
carefully check all body copy and, if time permits, make any
revisions directly on the approval form and send the signed
form back to C.A.R. by the assigned deadline. By signing
the approval form, the client is agreeing that it is solely
responsible for any content provided by or developed on
behalf of the client. Client will not see or approve a layout
at any stage including the final layout.
Due dates will be indicated on the approval form. If C.A.R.
does not receive final sign-off from the client by the date
indicated on the approval form, the advertorial will be
considered approved by the client for C.A.R. to run and
place in the magazine as worded and shown on the
approval form, and the client agrees to all stipulations
on the form.
C.A.R. reserves the right to edit or reformat any material
in order to maintain proper word count, grammar, and
tense usage in compliance with standard copywriting and
magazine guidelines. C.A.R. reserves the right to reject
articles that are poorly written, contain inappropriate
content, do not meet other requirements, or for any
reason at any time. No advertorial will be accepted that
is misleading, deceitful, fraudulent, unlawful, or reflects
unfavorably on an individual, race, religion, gender,
occupation, or institution or maligns the products and/or
services of another company inside or outside the real
estate industry.
6. deadlines
Display ads within advertorials are due at the same
time as regular ad materials for that issue. Please see
page 3 for display ad due dates.
2016 issue
closing
date
advertorial
copy due
issue
mails
Jan/Feb
Nov 10 ‘15
Nov 17 ‘15
Jan 15
March/April
Jan 15
Jan 22
Mar 11
May
March 2
March 10
April 29
June/July
April 14
April 22
June 10
August
June 3
June 10
July 29
Sept/Expo
July 5
July 12
Sept 2
October
Aug 3
Aug 10
Sept 30
Nov/Dec
Sept 15
Sept 22
Nov 11
Direct all print production questions and send ad
materials to:
Melissa Hanson-O’Hare, Production Manager
525 S. Virgil Ave | Los Angeles, CA 90020
specs | guidelines
■■ Paper stock sample
■■ Blueline or accurate hard copy of creative,
folded and trimmed exactly to final size
2. ad copy | proofing
a. The word REALTOR® must always be capitalized, immediately followed by the registration symbol.
b. Publisher is not responsible for copy editing, or for
errors or inaccuracies, typographical or otherwise,
contained in ad materials provided by advertiser or
agency. It is the advertiser’s sole responsibility to thoroughly review and proof every ad prior to submission.
3. policies
a. Publisher accepts no liability for inserts manufactured
incorrectly to specs prior to approval.
b. Supplements that do not meet proper size, paper
weight, and packaging specifications may be subject
to additional charges, which will be passed on to advertiser or agency.
printing
4. printing guidelines
Paper stock weight
■■ 70# minimum
■■ 120# maximum
Quantity
■■ You will be asked to supply 4% MORE than your net
print run to allow for bindery spoilage; confirm final
number with Production Manager
Folding
■■ Deliver pieces scored and folded
81
Final Furnished Size when FLAT (including trims)
■■ 11 5/8” wide x 10 3/4” high
Final FOLDED Furnished Size (including trims)
■■ 8 1/8” wide x 10 3/4” high (creative pages)
■■ 3 1/2” wide x 10 3/4” high (blank hanger)
Creative Space
■■ Final Trim: 8” wide x 10 1/2 “ high
■■ Live Area: 7 1/2” wide x 10 1/4” high
■■ Keep all copy minimum 1/4” inside head/foot/face trim
■■ If ad bleeds, extend bleed into full head/foot/face trim
Hanger
■■ No creative on hanger; leave blank
■■ 3 1/2” wide (to left of full page on front, and to the
right of full page on reverse)
Trims to supply
■■ 1/8” head
■■ 1/8” foot
■■ 1/8” face
delivery
6. packaging requirements
a. All product must be accompanied by a detailed
packing list and bill of lading
b. Quad Graphics job number must appear on all pallets and bill of lading.
c. Package all products to avoid curling and shifting
d. Mark each skid and/or carton clearly on all four
sides with the following:
■■ Count per carton
■■ Cartons per skid (1 of 20, 2 of 20, etc.)
■■ Total count per skid
■■ Advertiser name
■■ Description of piece (insert)
■■ CRE magazine, Issue ___________
■■ Job#: __________ (see item 8 below)
Quad Graphics Receiving Dock Hours
Monday-Friday: 24/7
■■ Opens 7 a.m. Monday
■■ Closes 5 p.m. Friday
Saturday/Sunday: 7 a.m. - 5 p.m.
■■ Or by appointment
Holidays: Varies
■■ Please inquire if applicable
8. job number
no printing or
creative on
hanger;
Each shipment must be clearly marked
with the job number below when shipping
to bindery.
2016 issue
job
number
Jan/Feb
B607L00
March/April
B607L20
May
B607L30
June/July
B607L40
August
B607L50
Sept/EXPO
B607L60
October
B607L70
Nov/Dec
B607L80
leave blank
8” Wide Final Trim Size
full page side a
hanger side a
1/8” Foot Trim
deadlines
Only you know how long your printer will need to produce
and ship your piece, so please don’t hesitate to submit your
piece PRIOR to the deadlines below!
contact
Please submit blueline and final creative for approval
and direct any questions regarding production to:
525 S. Virgil Ave, Los Angeles, CA 90020
213.739.8320
[email protected]
10 1/4” High Live Area
c. The following must be submitted via regular mail (digital submissions not accepted) to production manager
and approved in writing prior to final printing of insert.
Trim
■■ Pieces will be trimmed after bound into magazine
■■ Supply pieces folded with all trims intact
7 1/2” Wide Live Area
3 1/2” Wide
Hanger
Final Trim
10 1/2” High Final Trim Size
b. To avoid last minute problems, talk to us early about
the copy and visuals you are planning for your insert.
Binding method
■■ Saddle stitch
1/8” Head Trim
Deliver insert skids to bindery:
Quad Graphics
Attn: Francine Martinez
RE: CRE Issue ____________
Job #: ____________
2201 Cooper Avenue
Merced, CA 95348
209-354-5105
fold
a. All inserts are subject to final copy, creative, and mechanical approval by C.A.R. prior to printing.
5. mechanicals
11 5/8” (Furnished width when flat)
10 3/4” (Furnished Height)
1. pre-approval
7. shipping instructions
1/8” Face Trim
general info
■■ IMPORTANT: Hanger folds OVER full page for standard bind or UNDER full page for reverse bind
■■ Additional charges may apply for reverse bind
■■ Check with Production Manager to determine folding instructions for each issue
r
Inserts are separately produced pieces, printed by the advertiser,
and bound (stapled) into California Real Estate magazine.
(inserts)
back to
table of
contents
2016
issue
due to
C.A.R. for
review
inserts
due to
bindery
issue
mails
Jan/Feb
Dec 10, ‘15
Dec 28
Jan 15
March/April
Feb 12
Feb 25
Mar 11
May
Mar 31
April 13
April 29
June/July
May 12
May 25
June 10
August
June 28
July 13
July 29
Sept/Expo
Aug 3
Aug 15
Sept 2
October
Aug 31
Sept 14
Sept 30
Nov/Dec
Oct 12
Oct 26
Nov 11
2
specs | guidelines
general info
1. pre-approval
a. All onserts are subject to final copy, creative, and
mechanical approval by C.A.R. prior to printing.
b. To avoid last minute problems, talk to us early
about the copy and visuals you are planning for
your onsert.
c. The following must be submitted via regular mail
(digital submissions not accepted) to production
manager and approved in writing prior to final
printing of onsert.
■■ Paper stock sample
■■ Blueline or accurate hard copy of creative
to final trim size
a. The word REALTOR® must always be capital-
ized, immediately followed by the registration
symbol.
b. Publisher is not responsible for copy editing, or
for errors or inaccuracies, typographical or otherwise, contained in ad materials provided by
advertiser or agency. It is the advertiser’s sole
responsibility to thoroughly review and proof
every ad prior to submission.
printing
4. mechanicals
Size
■■ Magazine trim size: 8” wide x 10 1/2 “ high
■■ Maximum final paper size: 8” wide x 10 1/2 “
high
■■ Supply pieces trimmed to final size
■■ Minimum final paper size: 4” wide x 4 1/2 “ high
5. printing guidelines
Paper stock weight
■■ 70# minimum
■■ 120# maximum
a. Publisher accepts no liability for onserts manu-
factured incorrectly to specs prior to approval.
b. Supplements that do not meet proper size, pa-
per weight, and packaging specifications may
be subject to additional charges, which will be
passed on to advertiser or agency.
101
Each shipment must be clearly marked with the
job number below when shipping to bindery.
2016 issue
job
number
Jan/Feb
B607L00
March/April
B607L20
May
B607L30
June/July
B607L40
August
■■ You will be asked to supply 4% MORE than
your net print run to allow for bindery spoilage;
confirm final quantity with Production Manager
delivery
6. packaging requirements
a. All product must be accompanied by a detailed
packing list and bill of lading.
c. Package all products to avoid curling and shift-
ing.
sides with the following:
■■ Count per carton
■■ Cartons per skid (1 of 20, 2 of 20, etc.)
■■ Total count per skid
■■ Advertiser name
■■ Description of piece (onsert)
■■ CRE magazine, Issue ___________
■■ Job#: __________ (see item 7 below)
9. due dates
Only you know how long your printer will need
to produce and ship your piece, so please don’t
hesitate to submit your piece PRIOR to the deadlines below!
B607L50
due to
C.A.R. for
review
inserts
due to
bindery
issue
mails
Sept/EXPO
B607L60
Jan/Feb
Dec 10, ‘15
Dec 28
Jan 15
October
B607L70
March/April
Feb 12
Feb 25
Mar 11
Nov/Dec
B607L80
May
Mar 31
April 13
April 29
June/July
May 12
May 25
June 10
August
June 28
July 13
July 29
Sept/Expo
Aug 3
Aug 15
Sept 2
October
Aug 31
Sept 14
Sept 30
Nov/Dec
Oct 12
Oct 26
Nov 11
8. shipping instructions
Deliver onsert skids to bindery:
Quad Graphics
Attn: Francine Martinez
RE: CRE Issue ____________
Job #: ____________
2201 Cooper Avenue
Merced, CA 95348
209-354-5105
b. Quad Graphics job number must appear on all
pallets and bill of lading.
deadlines
2016
issue
Quantity
d. Mark each skid and/or carton clearly on all four
3. policies
7. job number
Quad Graphics Receiving Dock Hours
Monday-Friday: 24/7
■■ Opens 7 a.m. Monday
■■ Closes 5 p.m. Friday
Saturday/Sunday: 7 a.m. - 5 p.m.
■■ Or by appointment
Holidays: Varies
■■ Please inquire if applicable
contact
10. production manager
Please submit blueline / final creative for approval and direct any questions regarding production
to:
525 S. Virgil Ave, Los Angeles, CA 90020
213.739.8320
[email protected]
r
Onserts are separately produced pieces, printed by the
advertiser, for placement in a polybag with California Real
Estate magazine.
(onserts)
back to
table of
contents
2
specs | guidelines
digital
(websites | e-news)
car.org
Pixels
File Types
Max File Size
Animation Length
Animation Speed
Skyscraper
160 x 600
jpg, gif, png, Flash
100k
15 seconds, 4 loops max
3.5 seconds min per image
Banner
468 x 60
100k
Half Page
720 x 300
100k
car.org
|
text ads
car.org
hyperlinked title - 45 characters incl spaces
body copy - 100 characters incl spaces
call to action - 15 characters incl spaces
®
|
sample text ad
leaderboard 728 x 90
banner 468 x 60
car.org
text ad
You need more out-of-town buyers!
Connect with REALTORS® throughout CA and grow your
referral business. Make sure they think of you first!
Get More Buyers >>
zipForm Plus
Ad Unit
Pixels
File Types
Max File Size
Animation Length
Animation Speed
Leaderboard
728 x 90
100k
ca.realtor.com | sucasa.net
Ad Unit
Pixels
File Types
Max File Size
Animation Length
Animation Speed
Skyscraper
160 x 600
100k
Leaderboard
728 x 90
100k
Rectangle
300 x 250
100k
8
160
characters
rectangle
300 x 250
e-news
text ad
Ad Unit
Pixels
File Types
Max File Size
Animation Length
Animation Speed
Rectangle
300 x 250
jpg, gif, png
40k
no animation
no animation
8
8
see
sample
see
sample
8
e-news | text ad
see
sample
Lines
per ad
Standard
characters per line
Bold and/or Capped
Characters per line
Bold and/or Capped
Characters per ad
Hyperlink
URL
5 max
50 max
including spaces
40 max
including spaces
40 max
including spaces
one per ad; appears bolded
in bronze color
send with ad for
hyperlink
sample text ad
You need more out-of-town buyers!
Connect with REALTORS® throughout CA and grow your
referral business. Make sure they think of you first!
Get More Buyers >>
12
12
see page 14 for guidelines
and requirements
r
|
see
sample
5 lines
50 characters per line
e-news | display ad
e-news
8
see
sample
skyscraper
160 x 600
Ad Unit
back to
table of
contents
half page
720 x 300
8
see
sample
specs | guidelines
digital
(websites | e-news)
e-newsletter ads
1. due dates
All website and e-newsletter ads due 3 business days
prior to flight date.
2. general requirements
a. Submit active click URL with creative files.
b. Ads cannot link directly to recruitment and/or
employment solicitation; such messaging must be
atleast 2 clicks away.
c. Audio is not permitted.
d. Expanding or auto expanding ads are not permitted.
f Ads that resemble website navigation or components will not be accepted.
g. All landing pages will open in a new browser
window.
h. All functionality visually indicated within ads must be
working and not designed to deceive.
i. All display ad creative with white or light-colored
backgrounds must be surrounded by a minimum 1
pixel colored frame to clearly identify ad borders.
j. Scripts or technology enabling the ad or browser to
“shake” may not be used.
k. C.A.R. reserves the right to refuse any ad and the
right to de-activate any ad that is not rendering, is
rendering slowly, is in violation of our ad specs, and/
or results in customer complaints.
b. Publisher is not responsible for copy editing or for
errors or inaccuracies, typographical or otherwise,
contained in ad materials provided by advertiser or
agency. It is the advertiser’s sole responsibility to
thoroughly review and proof every ad prior to submission.
Direct all online production questions and send website and e-newsletter ads to:
Online Production Coordinator
14
14
a. Rectangle ad size
i. 320 pixels wide x 250 pixels high.
ii. 40k maximum file size.
b. Acceptable formats
i. JPG, GIF, PNG.
ii. No animation, Flash, Rich Media, or Javascript.
c. Links
i. One hyperlink per ad.
d. Text ad size
i. Regular (standard) text:
250 characters, including spaces.
ii. Bold and/or capped text:
40 characters, including spaces.
website ads
a. Acceptable formats
i. JPG, GIF, PNG, Flash (not recommended)
b. File size
i. 100k maximum file size
c. Animation length
i. 15 seconds max
ii. 4 complete rotations max
d. Animation speed
i. 3.5 seconds minimum per image
7. size requirements
a. Half page ad
i. 720 pixels wide x 300 pixels high
b. Skyscraper ad
c. Banner ad
d. Leaderboard ad
e. Text ad
i. Hyperlinked title: 45 characters, including spaces.
ii. Body: 100 characters, including spaces.
iii. Call to action: 15 characters, including spaces.
8. third party / internal
redirect tags
a. Ensure creative is active prior to requested start
date for testing.
b. 3rd party ad server networks must support https
connections.
c. Please indicate the ad server company hosting your
creative (i.e. Atlas, DoubleClick, etc.).
d. Publisher reserves the right to modify the ad invocation code in order to properly serve and track third
party ads.
9. flash ad information
Flash ads are not compatible with many browsers,
platforms, and technologies, including many mobile and
tablet devices. In order to maximize your advertising
reach, we recommend staying away from Flash
technology if at all possible.
10. flash requirements
a. General Flash Requirements
i. Flash ads are accepted only as .swf files with a
mandatory “click-through” tag in the file (see section d below for details.)
ii. Do not hard-code the click URL within the Flash
ad itself.
iii. Please use ActionScript 2.0.
iv. Must be compatible with Flash version 9.
b. Please ensure your Flash ad is fully functional prior to
submission.
c. Backup Images
i. Click-through URL, original Flash files, and static
gif or jpeg images MUST be provided with submission of Flash ads. These files are used as a
fallback feature when user technologoy does not
support Flash.
d. Click Tags
Problems with Flash creative may result from
incorrect clickTAG implementation. To troubleshoot,
please ensure:
i. The clickTAG variable is properly
implemented in the action of the button.
ii.
iii.
iv.
The ActionScript with clickTAG is associated with the button that the user clicks, and not with any other button.
In the getURL() function of the action, specify the click-through URL as ‘clickTAG’ and the target window as “_blank”.
The button associated with the ActionScript containing the clickTAG should be:
■■ on the topmost layer through the timeline
■■ extended throughout the entire frame
■■ applied to all existing frames
e. Scripts
i. Minimize script whenever possible to avoid a potential slowdown in delivery.
ii. The following ActionScript is MANDATORY; it
allows C.A.R. to easily update the URL if necessary and enables our ad server to track clicks more accurately.
iii. Create an invisible button covering the entire area
of the creative and assign the action script to the
button.
iv. Please use this exact script:
on (release) {
if (clickTAG.substr(0,5) == “http:” | | clickTAG.
substr(0,6) == “https:”) {
getURL(clickTAG, “_blank”);
}
}
f. Help
For more information and help with clickTAGs, please visit:
i. http://flashclicktag.com
ii. http://www.adobe.com/resources/richmedia/
tracking/designers_guide
r
all digital ads
back to
table of
contents
specs | guidelines
“tips of the trade” e-blast
general info
1. e-blast format
The success of our e-blast program is due, in large part, to
our “Tips” format. The more useful and compelling the information, the more readers will be enticed to open the email,
stay engaged, and show interest in your ad messaging.
2. policies
All subject matter, content and copy is subject to C.A.R. review
and approval. Factors include deliverability, obtaining optimum
open rates, and avoiding placement of our domain on spam
lists. All e-blasts will adhere to C.A.R. format, style, editorial
standards, and privacy policies. C.A.R. does not sell, rent or
release email addresses, user information, or lists.
“tools for success” e-blast
4. send all materials to:
Stacey Katzin | [email protected]
213.739.8321
left side | “tips”
5. “tips” editorial component
The left side of the template is reserved for editorial “tips” to
be written by C.A.R. Please discuss potential topics with your
ad rep to establish a mutually agreed upon subject matter. As
this content will be presented as C.A.R. editorial, the general
subject matter may be indirectly related to your product or
service, but will not mention your company name.
a. The word REALTOR must always be capitalized, immedi-
right side | your ad
b. Publisher is not responsible for copy editing, or for errors or
®
ately followed by the registration symbol.
inaccuracies, typographical or otherwise, contained in ad
materials provided by advertiser or agency. It is the advertiser’s sole responsibility to thoroughly review and proof
every ad prior to submission.
a. Acceptable Formats
i. JPG, GIF, PNG.
b. Size
i. 300 pixels wide x 1,500 pixels high (maximum).
ii. 150k maximum file size.
c. Links
i. Provide link URL to your image.
ii. No links directly to recruitment and/or employment general info
your ad
1. policies
All subject matter, content and copy is subject to C.A.R. review
and approval. Factors include deliverability, obtaining optimum
open rates, and avoiding placement of our domain on spam
lists. All e-blasts will adhere to C.A.R. format, style, editorial
standards, and privacy policies. C.A.R. does not sell, rent or
release email addresses, user information, or lists.
b. Publisher is not responsible for copy editing, or for errors
or inaccuracies, typographical or otherwise, contained in
ad materials provided by advertiser or agency. It is the
advertiser’s sole responsibility to thoroughly review and
proof every ad prior to submission.
3. send all materials to:
Stacey Katzin | [email protected]
213.739.8321
a. Acceptable Formats
i. JPG, GIF, PNG.
b. Size
i. 700 pixels wide.
ii. 700 pixels high (maximum).
iii. 200k maximum file size.
c. Links
i. Provide link URL for your image.
ii. No links directly to recruitment and/or employment solicitation.
5. additional copy needed
a. Headline
i. 35 characters max, including spaces.
ii. Notate which words you would like to appear in color.
b. Subject Line for email
i. Unless otherwise specified, the subject line will mirror
the headline.
ii. 35 characters max, including spaces.
iii. Don’t underestimate the importance of the subject line!
iv. This will largely determine how many users OPEN your
email, so the subject line is arguably your most vital
component. Wording should be strong enough to provoke curiosity and compell busy professionals to want
to know more.
6. due dates
solicitation.
d. Logo
i. Send high quality logo
Materials not submitted in time will be sent out at the discretion
of C.A.R.
7. due dates
2016 issue
materials
due
distribution
date
January
Dec 29, ‘15
Jan 5
February
Jan 26
Feb 2
Materials not submitted in time will be sent out at the discretion
of C.A.R.
16
16
determine
topic
materials
due
distribution
date
March
Mar 15
Mar 22
January
Dec 14, ‘15
Jan 5
Jan 19
April
Mar 29
April 5
February
Jan 19
Feb 2
Feb 16
May
April 26
May 3
March
Feb 16
Mar 8
Mar 22
June
April 31
June 7
April
Mar 22
April 5
April 19
July
June 28
July 5
May
April 19
May 3
May 17
August
July 26
Aug 2
June
May 24
June 7
June 21
September
Aug 30
Sept 6
July
June 21
July 5
July 19
October
Sept 27
Oct 4
August
July 19
Aug 2
Aug 16
November
Oct 25
Nov 1
September
Aug 23
Sept 6
Sept 20
December
Nov 29
Dec 6
October
Sept 20
Oct 4
Oct 18
November
Oct 18
Nov 1
Nov 15
December
Nov 18
Dec 6
Dec 20
8
see
sample
r
8
see
sample
2016 issue
back to
table of
contents
specs | guidelines
display ad sales
stacey katzin | director of ad sales
213-739-8321 | [email protected]
pamela scott | account executive
ad production | print
ad production | online
CALIFORNIA ASSOCIATION OF REALTORS®
525 south virgil ave | los angeles, ca 90020
www.car.org
for our most up-to-date information along with
all ad specs, sizes, and guidelines visit:
on.car.org/CARmediakit
r
back to
table of
contents
2016
specs | guidelines
classified ad sales | print

ad specs, sizes, and guidelines - California Association of Realtors

Transcription

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