Pages 31 - Insurancewest Media Ltd.
Transcription
Pages 31 - Insurancewest Media Ltd.
insurer showcase 2012 RSA Canada R Demographics behind private client offering tion. That presents an obvious opporSA Canada is moving more tunity with customers who clearly have aggressively into the specialdifferent insurance needs. The transfer ized insurance market, of wealth involving secondary homes, offering personal lines cottages, accumulated wealth in terms of coverage, including private collections and other high-value items, client insurance, to meet the needs of certainly presents an opportunity for our higher-end clients. The company is also brokers to offer differentiated service. targeting a mature-customer segment That’s what’s really driving our strategy that places a high value on personal into this area.” security. He says high-value clients would tradiWith $2.5 billion nationally in annual tionally have homes valued at a minipremium volume, the insurer has been mum of $750,000, or $1 shifting its focus in Canada from being a generalistOne reason for the million in B.C. They’d fine art collections, only carrier in its personal change of focus is to have fine wine collections, lines business to broader participation in a niche compete with all the expensive jewelry items higher-end autos. market. direct writers. The and“Some of these are the Steve Yendall, VP Western region, says RSA has second reason is to toys or frills. Regardless, inventory of assets always had a personal capture the needs of their has grown to a specific specialty division within the organization that has an aging population. point where they need to ensure that they have the focused on non-tradiright suite of coverages in place. These tional products such as travel, credit card coverages obviously tend to be quite inclusions and hole-in-one insurance complex. Bringing together a packaged to diversify earnings and to compleoffering really puts us in the right place ment core products. The difference now, with our brokers in providing a compelhe says, is RSA recognizes that with ling product for the market.” demographic shifts and the ever-evolving Yendall says RSA’s private client insurneeds of its insurance base, there is an ance has already been introduced in opportunity to “stretch” into private cliAlberta and Ontario. It launches in B.C. ent services with high net worth product this month and will soon be in place offerings. across the rest of Canada, supported by a “This approach builds on our adviceprint marketing campaign called Savour based customer strategy which is aimed the Moment. at customers with more complex insur“The theme of the campaign is: it’s able needs and who value the expertise not just about the items you insure, it is only a broker can offer. It’s a tool that’s about the moments you spend savouring going to increase our share in this marthem.” ketplace.” He says the product, which was Yendall says RSA decided to change developed over a period of at least 18 its focus for a couple of reasons. One months, has required a dedicated team of is to compete with all the direct writspecialized underwriters, claims adjusters ers that have emerged in recent years to and appraisers with tenured expertise. In serve self-purchasing clients. The second some instances extra staff has been hired reason is to capture the needs of an aging to deliver the service. population. “This is a very specialized product we “We’re going to experience the largest can’t have diluted through our standard single transfer of wealth in our history, operating model. These are our brokers’ going down to the baby boomer generawww.insurancewest.ca premier clients and they demand the premier service one would expect with this type of offering.” Yendall says RSA also has a “new appetite” for auto insurance in Alberta. “We’ve done a whole-scale re-launch of the rating platform in Alberta. This basically works out to a – on average – five-point broad discount across the province. But we’re also looking at targeted discounts of up to 30 points for our ideal customers.” Yendall says private client insurance was developed through the suggestions and input of brokers, consumers and marketplace representatives. He says brokers are particularly pleased with the new product. “Brokers have been hugely supportive and positive. Our focus groups showed a gap for this product in our marketplace, and we’ve structured a product to address that gap and extend up through the high-value chain.” IW ABOUT STEVE YENDALL… H e has a background in management consulting, primarily in the U.S. He’s originally from Ottawa. He and wife Linda have a son, Jack, 7, and a daughter, Sarah, 5. He’s been with RSA Canada since 2006. The family relocated to B.C. from Ontario last year and love calling B.C. their new home. “RSA is recognized and trusted,” he says. “It’s a strong brand. It’s a financially stable, well-respected international player, let alone Canadian player. People respect the fact it can deliver continuous underwriting results. Most importantly, its people, service and products are respected.” IW Insurancewest January 2012 31 insurer showcase 2012 Portage Mutual Insurance Company The man who would be Kirk G reg Kirk has been with Portage Mutual for 35 years. But it seems to him like only yesterday when he was hired by the company, which has its head office in Portage la Prairie, Man. and traces its roots back to 1884. The man who likes to be known as Captain Kirk – “It means an awful lot to me to be addressed that way” – is the insurer’s corporate marketing manager. He grew up on a mixed grain and cattle farm near Hamiota, in southwest Manitoba, graduating high school in 1974. His first job was with the construction division of the former Manitoba Telephone System. A year later it was on to Manitoba Pool Elevators in Hamiota, where he was an assistant to the local grain buyer. “One day the local insurance broker came over and said to me, ‘You know, Portage Mutual is looking for underwriters,’” recalls Kirk, 57. “I looked at him and said, ‘Well, I couldn’t sell insurance,’ and we left it at that. But later that day an acquaintance explained to me what insurance was all about. She suggested I should go for it. So I sent in a resumé, and Tom McCartney, who would later become a president at Portage, agreed to meet me. I knew from that meeting I’d be hired.” So off he went to Portage la Prairie to start work as an underwriter. Right from the start, Kirk says, he knew insurance was for him and that Portage Mutual was the place to be. “I always felt I was a key member of the company, and that Portage Mutual was like working for a family. We all really care about each other and we’re always there to help each other.” He spent about a year in Portage la Prairie before being transferred to the company’s Edmonton branch, where he 32 January 2012 Insurancewest soon became a marketing rep. He really enjoyed marketing; it became his niche. “I fit right in. I really enjoy people and am not afraid to talk to them, and that helps. Sometimes it’s not how much you know, but how comfortable you make people feel about supporting Portage Mutual.” In 1980 he moved to Regina. He remained there for five years. “I was given a list of brokers and told, ‘Go find some business.’ We didn’t have anybody travelling Saskatchewan, and volumes had slipped badly.” It was in Saskatchewan that he picked up the moniker Captain Kirk, after the character Captain James Kirk of the TV series Star Trek. It was bestowed upon him by a marketing rep for Saskatchewan Mutual. “Most people in the industry know me as Captain Kirk. Often, when I go to insurance functions, someone will ask my name. My reply is, ‘I’m Captain Kirk from the starship Portage Mutual.’ I’m proud of it. I think when someone calls you by your nickname, you have their full respect.” Over the years Kirk has made many friends in the industry, people like Dale Rempel of Rempel Insurance in Rempel Morris, Man., the current president of the Insurance Brokers Association of Canada. “Greg is very well regarded by industry people,” Rempel says. “He really has a passion for the industry and for trying to initiate sensible change. As for his personality, he’ll never take a back seat. You always see him up front. He’s a joy to be with.” Those sentiments are shared by Dave Schioler, CEO of the Insurance Brokers Association of Manitoba. “Greg is wellSchioler liked,” Schioler says. “He’s a very good face for the company, and I’m sure he’s delivered what Portage Mutual has asked him to deliver over the years. He’s kind and humble about his accomplishments.” After completing his Saskatchewan assignment in 1985, Kirk returned to Manitoba, working in Brandon and Winnipeg. Then it was back to head office in Portage la Prairie, where, in 2000, he was promoted to his current position. Kirk is single. In his spare time he enjoys curling, golfing and travelling He also acts in amateur musicals. Retirement is looming. He’s not sure how he’ll adjust. Maybe more travelling. But one thing is sure: retirement or not, he’ll always be known as Captain Kirk, and that suits him just fine. IW www.insurancewest.ca Moveover fire. Moveover fire. There’s There’s aa new peril in town. Most people think of insurance as protection against fire and theft. Times are changing. Our experience has found that one of the biggest losses we help customers with now is water damage. Did you know water damage : • accounts for the majority of losses that are being reported • • has been increasing in frequency and severity over the past 10 years • • is estimated to cost approx. $140million/year from basement flooding alone • At Intact Insurance, we’re developing a number of ways to tackle this issue. From prevention and preparation to providing coverage that reflects customers as individuals, we’re being proactive in helping to face water issues head on. To learn more about how Intact Insurance can help you and your customers, talk to your Intact representative or visit us on the Intact broker portal today. HOME CAR NEESSSS B U SSIIN The a registered trademark of the Brokers Association of Canada (IBAC). All other trade-marks are property of property Intact Financial Corporation under license. The BIP BIPlogo logoisis a registered trademark of Insurance the Insurance Brokers Association of Canada (IBAC). All other trade-marks are of Intact Financialused Corporation used under license. © 2009, Company. © 2009,Intact IntactInsurance Insurance Company. insurer showcase 2012 Wawanesa Insurance Oil and gas product aimed at suppliers W ©iStockphoto.com/shotbydave tools, machinery and equipment and awanesa Insurance specialized coverage for laptops, GPS is launching a new systems and satellite radios, things that a commercial prodtypical oilfield contractor may possess. uct Feb. 1 aimed at Achtnig says Oilfield Select can be cusWestern Canada’s oil tomized to apply to specific situations. and gas industry – Oilfield Select. Based “The broker can expand the property on a full year of research, it’s targeting coverage suite by whatever is desirable, small- to medium-sized contractors and including building, additional contents consultants servicing the industry. and cargo coverage.” The minimum The company’s senior specialist in the premium for the new commercial division, offering is $1,000, Rob Achtnig, says but the price can this is the first time increase, depending Wawanesa is really on the exposure. getting into the oil Achtnig says broand gas sector. kers are pleased Wa“We’re targeting wanesa has entered companies with sales the market. under $1 million,” he “There are 500,000 says. “It essentially people in this indusapplies to contractry, and brokers had tors involved in the been looking for anup-stream sector. other market to place That would be operathese risks with. We tions from the initial think we fit a niche exploratory end, the The insurer’s Oilfield Select in that marketplace.” initial search for oil product is aimed at companies To support the and gas, all the way with sales under $1 million. product, Wawanesa up to the closing is also offering insurance for long-haul and abandonment of the well. That transport drivers. Shanda Warman, sencan include land men and surveyors, ior specialist on the automobile side, says contractors who service the actual well, the coverage is for drivers all the way through to remediation and in Alberta and the Yukon reclamation contractors.” who exceed a distance of The base product of the Oilfield Select 80 kms from their home offering is liability. Achtnig says the terminal. entire package is very competitive, and “We felt it was a great Wawanesa is looking for good results in opportunity to expand its first foray into the business. Warman into that market,” she says. “It offers a lot of at“For example, in 2004 in Alberta there tractive coverages. There’s were 98,500 individuals in the translimited pollution cover port and warehouse industry. Currently and crane liability. We we only have 656 insured out of our offer towing endorsement Edmonton office, so there’s ample opand coverage for forest portunity for us to grow. Over a period and Prairie firefighting exAchtnig of time we should be able to get about 10 penses. We have predeterper cent of the total market.” mined limits, but brokers have an option of buying up those limits.” Oilfield Select targets the Yukon, The enhancement package available B.C., Alberta, Saskatchewan and Maniwith the insurance includes coverage of toba. IW 34 January 2012 Insurancewest www.insurancewest.ca insurer showcase 2012 Sovereign General Insurance Company Pro liability cover expands T he Sovereign General has expanded its professional liability division by turning it into a specialty portfolio with three new offerings. David Alexander, the company’s national manager, professional liability, says it was decided some time ago to be more flexible with its liability insurance products and more accessible to brokers. An expert in professional liability insurance, Alexander joined the Sovereign last May after working at a number of national companies. “We’ve been directed Alexander to guide a well-respected Canadian insurer in a move away from a commodity-based insurance company toward a more specialty player. We want to look at more specialty risks. That is one of the drivers that led me to Sovereign General, to participate and help in that process.” Alexander says the future looks very promising for the company, which he says is now well positioned due to an A-minus rating from A.M. Best, the international rating agency. As a result, it will be “bulking up” on its products and adding to its underwriting knowledge. Continuing education will be an ongoing process. He says products the Sovereign had available before were effective, but standard. It was time for something new. “We’ve now created three new wordings: an architects’ and engineers’ wording; an educators’ liability wording, which is hybrid coverage for private schools and adult vocational schools and such; and a media liability wording for things like magazines and newspapers.” Full details of the new offerings are available on the Sovereign website at www.sovereigngeneral.com. The company is currently in the process of taking submissions and underwriting risks in the three new professional liability areas. Marketing to spread the word about the changes is being done in person, with a lot of corporate people visiting brokers across the country. www.insurancewest.ca “For the professional liability unit, we’ve got some flash drives, one gigabyte memory sticks, containing all the information, including copies of our wordings. It’s a handy informational tool, especially for our key brokers. We’re get- As As aa broker, broker, you’re you’re the the best. best. And Andthat’s that’swhere wherePeace PeaceHills Hillscomes comesin in with withsomething somethingmore morethan thanaafull fullline lineof of insurance insuranceproducts. products.Great Greatpeople. people.Real Real people peoplewho whooffer offerstrong strongsupport supportand and fast fastresponse responseto tohelp helpyou youprovide providebetter better ting good feedback. A lot of our brokers like what we’re doing.” The Sovereign General Insurance Company, a member of The Co-operators group of companies, has more than 200 brokers across Canada. IW But But you you want want to to be be even even better. better. insurance insurancesolutions. solutions.At AtPeace PeaceHills Hillswe’re we’re dedicated dedicatedto todoing doingeverything everythingwe wecan can to toput putaafamiliar, familiar,trusted trustedand andcaring caringface face in infront frontof ofyour yourcustomers. customers.ItItmakes makesaa difference differencethat thatreally reallyshows. shows. PPEEAC ACEHILLSINSURANCE.COM EHILLSINSURANCE.COM OUR OUR POLICY POLICY IS IS WORKING WORKING FOR FOR YOU YOU Insurancewest January 2012 35 insurer showcase 2012 Aviva Canada Emphasis on service sees submissions jump in West 36 January 2012 Insurancewest the pricing of commercial property insurance. Mark Rouleau, VP underwriting for Western Canada, says it’s an industrywide problem that has to be fixed. “At Aviva, for every dollar we take in, we pay out $1.04. To be profitable we should be paying out no more than 95 cents on the dollar. We’re going to have to stop the losses and look for a higher rate. It’s not just Aviva, it’s the entire industry. The results are just not impressive. Industry performance is poor and we need to charge more for our commercial property product.” Rouleau says competition has depressed rates to the extent that there’s no profit anymore. And rates continue to drop. In B.C. the problem is compounded by earthquake reinsurance costs. “There’s a huge demand in B.C. for earthquake insurance, since it’s one of the vulnerable areas in North America. But the premiums charged are completely inadequate.” Aviva managers visit brokers as often as possible Rouleau says Aviva, if need to discuss issues and promote products and services. be, is prepared to increase commercial property rates on its own ers looking after our claimants. We will and is looking to brokers to partner with always need third-party adjusters, but it to help resolve the issue. our thinking is to have more of our own “Brokers have a role in people handling files. So we’ve hired new educating their clients, and staff – we now have half a dozen new we’re looking to them to road adjusters – and we’re providing help us out. Nobody wants them with precise training to get the job to hear of rate increases done. On the underwriting side, we want without knowing the our service levels to reach new heights. background. People don’t We’ve hired about 40 new commercial Rouleau want surprises. But, if it’s underwriters in the last 12 months. They explained in the context of other coverhelp the existing staff deliver quicker ages where insurance rates have gone turnaround times, resulting in better down, they might be more willing to service to the broker and the client.” accept an increase.” Reid says broker satisfaction surveys All in all, it’s been a great year for Aviva conducted by Aviva show they’re quite in the Western region. Reid and his team pleased with the new emphasis the comare committed to listening to brokers and pany is placing on products and services. providing great service so that the strong Brokers are helping promote the initiapace of growth continues through 2012 tives to customers. and beyond. IW One area that still concerns Aviva is annual broker councils in those cities and recently completed our 2011 broker road show. We are truly committed to our broker channel. Broker input is a significant part of what makes Aviva a great underwriting company.” Aviva is also placing more attention on service. The service infrastructure in the West is being strengthened with new people coming on board. “We want to have more staff adjust- ©iStockphoto.com/Squaredpixels A viva Canada has been careful to cultivate a strong bond with its brokers and has dedicated itself to providing customers with superior service. It’s what makes it one of the most prominent insurers in the country. Tom Reid, the company’s SVP for broker distribution in Western Canada, says the close attention to brokers and customer service is really paying off in the West, where business is up. “Submissions from brokers have jumped considerably, allowing the region to grow about six per cent from August through to the end of November 2011,” he says. “Our brokers are seeing we have increased opportunities available and that our ability to quote and bind business has improved tremendously.” Reid says Aviva is committed to the broker channel – it has a broker force of 1,700 across the country, with about 800 in the West – and is continually making improvements to products and services to help them stay on top of business. “Aviva has a strong, deep appetite for commercial business, and our brokers know that. To give them Reid more opportunities, we’re offering enhanced products such as an oil and gas product we’re introducing, primarily for Saskatchewan and Alberta. This is a clear opportunity for our brokers to write new business. In the months ahead there will be enhancements to other products aimed at stimulating business.” Reid and his management colleagues in the West stay close to the broker force by making as many personal visits as they can to discuss issues and promote products and services. “In the first half of the year we spent about 10 weeks in a row on the road and held over 30 meetings across the Western region, talking with at least 15 brokers in each of the four major cities where we have an office. We also hold semi- www.insurancewest.ca XL Group Insurance Reinsurance Properties, transport, energy, art, manufacturing, insurance, aerospace, contracts or people. Whatever your world is made of, we’re here to help your business move forward. MAKE YOUR WORLD GO xlgroup.com GrAiN iNsurANCe & GuArANtee We have been all about TRUST since 1920. WORK WITH PEOPLE YOU TRUST. We have been all about TRUST since 1920. graininsurance.com Churches, Optometrists/Opticians, Amusement Industry, Concerts, Commercial, Retail, Small Business, Hairstylists, Funeral Directors, Special Events, Rodeos, Grain Handling, Custom Designed Programs graininsurance.com Corporate Office Toll Free 1240 One Lombard Place, Winnipeg, MB R3B 0V9 1-800-665-3351 Ontario Regional Office Toll Free 1750 Ernest Avenue, Second Floor, London, Ontario N6E 3H3 1-800-373-2224 Atlantic Regional Office Toll Free 1505 Barrington Street, Suite 1206, Halifax, Nova Scotia B3J 3K5 1-877-483-7033 Saskatchewan Regional Office Toll Free C A C H S G C 2150 Scarth Street, Regina, Saskatchewan S4P 2H7 1-866-223-3318 C 1 W T insurer showcase 2012 XL Insurance Managing recall risks product tracking systems and engage in increased record-keeping activities. A few carriers have extended their product-recall coverage to specifically address mandatory government regulator recall risks. XL Insurance now provides the only coverage that specifically and expressly addresses the risks companies By John Turner now face from the FSMA as well as nonU.S. government-driven recalls. iller Cantaloupe. Fatal The XL government recall endorseFenugreek. Tainted Turkey. ment is alone in addressing both mandaThey may sound like vil- tory recall risk and voluntary recalls lains in a 1950s-era horror where the Canadian Food Inspection flick, but cantaloupe, Agency, FDA or the U.S. Department fenugreek seeds and ground turkey of Agriculture have made a Class represent some of the foods subject to I or II recall declaration. XL sees the world’s largest and costliest food this difference as critical, since the contamination incidents in 2011. vast majority of recalls will remain Most companies in the food indus“voluntary” rather than governmenttry already have solid systems in place regulator mandated. The XL cover and make these activities part of their also addresses the supply chain risk day-to-day risk management efforts. of mass-ingredient adulteration. This For those that don’t, updates to food means that a company will be asked to safety regulations should prompt recall because they received and used more businesses involved in the an adulterated ingredient from one of growth, production or preparation of their suppliers even though tests may food to reinforce their quality and risk management strategies to avoid any For businesses involved in the growth, production show that the batch received and used by that company was never actually food safety issues. or preparation of food, having appropriate recall contaminated. and crisis plans in place is critical. Recall costs, both financial and Today’s available coverage also reputational, can be enormous if not includes free pre-loss consulting, crisis contained and handled correctly. It’s offer upfront guidance on both risk and management services and coverage for vital that a food company be equipped to crisis management. related expenses with no applicable swiftly provide the right data and credible Because of today’s global marketplace, self-insured retention. Insurers are not support to isolate and segregate contamithe U.S.’s Food Safety Modernization Act only providing insurance coverage but nation or show there is no danger to pub(FSMA) should be of interest to Canadiloss prevention and mitigation assistance lic health and limit a recall’s scope. Having an businesses, especially those exporting from recall, crisis, legal and PR specialists an appropriate recall plan plus a specific food and other products to the U.S. The to expert microbiologists and laboracrisis plan in place is therefore critical. law marks the first major reform of food tory services to help manage and limit oversight at the Food and Drug AdminFor instance, companies need to be financial losses, business interruption istration (FDA) since 1938. It allows the equipped with solid, documented data to and reputational damage. FDA to issue mandatory recalls of prodestablish clear-cut off-dates in production, Going forward, product contaminaucts and order the detention of products use of adulterated raw material, batches tion insurance and related risk manageas well as refuse admission of imported and sanitizations. While companies can ment services, including quality control food. Given the wide-ranging increase be very confident in their own qualityand advance crisis management planin monitoring embedded in it, there is assurance efforts, they must be equally ning, will be more standard in the food likely to be an increased demand for food confident in their suppliers’ efforts as well. industry’s risk management plans to help safety-related testing, including for prodPro-active supplier approval and riskkeep their operations, their reputations ucts exported to the U.S. from Canada. based supplier risk management systems and the public healthy. IW Likewise, Canadian exporters will have and protocols will help manage risks comto register, provide the FDA ability to acing from the upstream supply chain. F F F cess company records, undertake hazard While broad and specialist product John Turner is North America product recall analysis, implement preventive controls contamination insurance is available to manager at the XL Group plc. More information and performance standards, put in place address the financial costs involved in the about XL is available at www.xlgroup.com. ©iStockphoto.com/pidjoe K recall of food products, it is important to look at how specialist insurers respond to addressing the expense and implementation of crisis management and to providing pre-loss consulting services. By way of example, effective crisis management must now be able to urgently address the wildfire spread of information, accurate or otherwise, generated by social media. Product contamination insurers see value in not only providing their clients with coverage to pay for a range of retained specialist crisis consultants, but often www.insurancewest.ca Insurancewest January 2012 39 insurer showcase 2012 Optimum West Insurance Company I Broker relations key to success Adding icing to the cake in 2011 was n October 2011 the Insurance BCBusiness magazine naming Optimum Brokers Association of B.C. pubWest as one of the top five companies to lished the results of its biennial work for in the financial sector. Another p&c Insurer Performance Survey, highlight was B.C.’s insurance industry in which Optimum West earned Salute committee naming the insurer’s the top spot. Green as the recipient of its Rising Star “These results reflect the goal of our award, an annual and coveted accolade corporate mission, which recognizing a young leader whose profesis to offer consistently high sional contributions and dedication to standards of service to our excellence have already made him a role brokers and their custommodel in the insurance industry. ers,” said Martin Carrier, “It’s been quite a year,” Green said. “We president and COO of truly owe this success to the support of Optimum West Insurance Carrier our brokers and employees.” Company, Optimum The company also Insurance Company and Optimum Farm Insur- The corporate mission had a successful year in Alberta. ance. “The results are also “Securing a strong, an accurate reflection of is to offer consistently viable broker force in the skills, knowledge and high standards of province has been involvement of each and service to brokers and the a priority for Optievery one of our emmum West for the last ployees.” their customers few years,” said Derri Over the past few years Thomas, Alberta region VP. “We’ve apthe Vancouver-based insurer has increaspointed 18 brokers in two years. The key ingly and successfully built excellent to our success is matching brokers’ needs relationships with its broker network. with what Optimum West IBABC’s 2007 and 2009 surveys had can provide. We’re doing a Optimum West placing third and fourth much better job working respectively. with independent brokers “Our broker-centric approach really to ensure we meet their makes a difference in developing partneeds. nerships with our brokers,” said Jeremy “Service remains a priGreen, the insurer’s regional VP for B.C. Thomas ority for our brokers. We “We recognize that each have worked hard to ensure our service broker provides unique remains at a high level. We will also convalue to their customer tinue to work with them to enhance our base. It’s our job to respect product lines. Last year we launched our this fact and to do what new residential product, a stand-alone we can to support brokers watercraft offering, and we continued through their various Green promoting our OptiPak retail commerstrategies.” cial package.” IBABC’s most recent survey results Added Thomas: “In 2012 we will strive suggest that philosophy has resonated to continue meeting the needs of our with brokers, who gave Optimum West brokers. Excellent service will remain top marks in commercial lines, claims paramount. Our brokers can also expect handling and general management. In new auto rates that will allow us to be the areas of building relationships and more competitive. Look for our new communication with brokers, the insurer hobby farm product and the launch of a was ranked first, as much as 12 points special risk program in commercial lines. ahead of its closest competitor. 40 January 2012 Insurancewest “Optimum West remains committed to the independent broker distribution network. We rely upon and appreciate the support we receive from our brokers. It’s the key to our success.” IW THE OPTIMUM GROUP O ptimum West Insurance Company, one of three p&c insurance subsidiaries of Optimum General, is part of the larger Optimum Group, a Canadian-owned, private international financial group founded in 1969. The Group is active in many different areas besides p&c insurance in Canada. It has life reinsurance operations in the U.S and Canada, life insurance in France and actuarial consulting interests in Canada. The Group also includes an asset management division with more than $3.7 billion worth of assets under management in Canada. The Optimum Group’s real estate division owns and manages properties in North America, France and the Caribbean. Special rental rates on its Caribbean villas are available for Optimum West brokers. “The Optimum Group is guided by its mission and is sustained by a vision that is clear and in line with the corporate values which have been steering its objecLagarde tives of growth for more than 40 years,” says J.-Sebastien Lagarde, VP corporate strategy and business development. “Rigorousness and risk management – two of our fundamental principles – have been at the core of our operations and our business culture from the beginning. “In the pursuit of the operations and development of all the member companies, financial security remains one of the top priorities in order to contribute to the success of our clients and partners, and to continue our organization’s development.” IW www.insurancewest.ca