Lavazza`s golden rules

trade information 2012
Lavazza’s golden rules
for the authentic Italian espresso
Lavazza A Modo Mio coffee machine range
The Authentic Italian Espresso
Lavazza A Modo Mio is the ideal espresso system that combines machine,
capsules and milk frother. Lavazza A Modo Mio will offer the perfect espresso
according to Lavazza’s golden rules for the authentic Italian coffee.
This is the Italian recipe that has defined the preparation of espresso for more
than a century:
Model
ELM5150G
ELM5150R
ELM5250K
ELM5250S
ELM5250A
Colour
Graphite Grey
Love Red
Piano Black
Silver
Frosted Almond
Dolce Crema Milk frother
•
•
•
•
•
Thermo block
•
•
•
•
•
15 bar
15 bar
15 bar
15 bar
15 bar
Removable water tank
1L
1L
1L
1L
1L
Used capsule container capacity
12
12
12
12
12
2 settings Espresso and Lungo
-
-
•
•
•
Cup illumination
-
-
•
•
•
Stainless steel Drip tray
-
-
•
•
•
Coffee spout adjustable height
•
•
•
•
•
Hot water and Steam functions
•
•
•
•
•
Energy saving / auto shut-off 30 min.
•
•
•
•
•
Pump pressure
Excellent blend in the optimal amount of pressed ground coffee
Hot water at 95°C at high pressure
25–30 seconds of extraction time
The result is an excellent espresso that is always full-bodied, creamy and at the
right temperature.

The 4 Ms that make the perfect authentic Italian espresso
Sales Pack PNC
900,272,531
900,272,529
900,271,836
900,272,533
900,272,535
Sales Pack EAN
7319590038151
7319590038137
731959003619 5
731959003817 5
731959003819 9
Master PNC
900,272,532
900,272,530
900,271,837
900,272,534
900,272,536
Master EAN
7319590038168
7319590038144
731959003620 1
731959003818 2
731959003820 5
2
2
2
2
2
220 x 300 x 250
220 x 300 x 250
220 x 300 x 250
220 x 300 x 250
220 x 300 x 250
Master box quantity
Dimension of product unit (mm)
THE BLEND
THE GRINDING
THE TOUCH
THE MACHINE
More than 100 years ago,
Luigi Lavazza created the
very concept of coffee
blends. The Lavazza A
Modo Mio blends have been
selected to satisfy varying
individual tastes. Espresso
blends are created by
selecting only some varieties
of coffee beans which are
particularly suitable for this
type of extraction.
For the grinding of the
Lavazza A Modo Mio
capsules, Lavazza uses
a process specifically
for espresso extraction,
where the correct grind is
essential. The quality of the
different grind is consistently
monitored by equipment
which measures the
dimensions of each particle
and guarantees consistent
grinding within the correct
specification.
The actual heart of the
system is you. This is why
Lavazza gives you an
espresso machine designed
to be easy to use and
without margin for error: it
only takes one touch and
the Lavazza A Modo Mio
ensures the perfect espresso
just the way you like it,
every time.
The Lavazza A Modo Mio
espresso machine has
been designed to prepare
the perfect espresso each
and every time. All the
rules for a professionally
prepared espresso have
been followed, covering the
parameters of temperature,
pressure, and coffee
extraction. These reasons
ensure the quality in the cup
is always guaranteed.
MACINATURA
Mano
MISCELA
MACCHINA
Dimensions of giftbox (mm)
288 x 484 x 338
288 x 484 x 338
288 x 484 x 338
288 x 484 x 338
288 x 484 x 338
Dimensions of master box (mm)
505 x 596 x 360
505 x 596 x 360
505 x 596 x 360
505 x 596 x 360
505 x 596 x 360
Weight of the appliance unit
4.15 Kg
4.15 Kg
4.15 Kg
4.15 Kg
4.15 Kg
Gross weight single pack
7.40 Kg
7.40 Kg
7.40 Kg
7.40 Kg
7.40 Kg
Gross weight master box
16 Kg
16 Kg
16 Kg
16 Kg
16 Kg
The Italian espresso expert
meets the thoughtful design innovator
For Italians, espresso can only be made “my way” – A MODO
MIO. And only Italy, with its reputation for quality and enjoyment
of life’s simplest and purest pleasures, can make you experience
such an evocative journey by drinking a cup of espresso.
A MODO MIO is the affectionate and enduring relationship that
bonds us to our cup of espresso, to that enjoyable and satisfying
moment that allows us to interrupt our thoughts and prepare a
real and authentic espresso, which is always perfect and just the
way we like it every time.
Giuseppe Lavazza
Vice President at Lavazza S.p.a
Premium models
As Sweden is one of the world’s largest coffee drinking nations,
it was natural for Electrolux to expect a coffee machine to offer the
best quality possible, both aesthetically but functionally as well!
The Scandinavian design heritage of Electrolux has 90 years of
history, where creating a superior experience will always be a
priority, in the same way as you want to enjoy a perfect espresso!
We know Australians will also love our Electrolux Lavazza A
Modo Mio coffee machines and the superb coffees they make
- Enjoy!
Henrik Otto
Head of Global Design at Electrolux
Electrolux Small Appliances Australia
retail (stock and delivery queries)
telephone: 1300 366 366
fax:
1800 673 326
customer care (product queries)
telephone: 1300 365 305
email:
[email protected]
web:www.electrolux.com.au
† product information: The descriptors and illustrations in this publication apply to the specific
products and models described as at the date of issue. Under our policy of continuous product
development, product specifications may change without notice. Prospective purchasers should
therefore check with their retailer to ensure this publication correctly describes the products that
are being offered for sale. All information supplied is to be used for general reference purposes
only and is on the understanding that Electrolux Small Appliances Pty Ltd will not be liable for
any loss, liability or damage of whatever kind arising as a result of reliance on such information.
Colours of products illustrated are as close as printing limitations allow.
Electrolux. Thinking of you.
Share more of our thinking at www.electrolux.com.au
warranty: Electrolux Small Appliances Pty Ltd warrants that for domestic applications, the
Electrolux products featured in this brochure are free from defects in materials and workmanship
for 2 years from date of first purchase subject to the conditions set out in the warranty card
accompanying the product when purchased (3 months for commercial applications).
Part number PMDR428
Lavazza, which has been synonymous with the highest quality
Italian coffee for over a century, is the undisputed leader in Italy with
a 48% market share*. Over the course of the last 20 years Lavazza
has developed a leadership position in Italy in the closed espresso
system market with Lavazza Espresso Point and Lavazza BLUE,
with 2,500,000 machines operating world-wide.
*Source: Nielsen, value, total for Italy, MAT Dec 2011
Electrolux is a global leader in home appliances and appliances
for professional use, selling more than 40 million products to
customers in 150 countries every year. The company focuses on
innovations that are thoughtfully designed, based on extensive
consumer insight, to meet the real needs of consumers and
professionals.
trade information 2012
Lavazza’s golden rules
for the authentic Italian espresso
Lavazza A Modo Mio coffee machine range
The Authentic Italian Espresso
Lavazza A Modo Mio is the ideal espresso system that combines machine,
capsules and milk frother. Lavazza A Modo Mio will offer the perfect espresso
according to Lavazza’s golden rules for the authentic Italian coffee.
This is the Italian recipe that has defined the preparation of espresso for more
than a century:
Model
ELM5150G
ELM5150R
ELM5250K
ELM5250S
ELM5250A
Colour
Graphite Grey
Love Red
Piano Black
Silver
Frosted Almond
Dolce Crema Milk frother
•
•
•
•
•
Thermo block
•
•
•
•
•
15 bar
15 bar
15 bar
15 bar
15 bar
Removable water tank
1L
1L
1L
1L
1L
Used capsule container capacity
12
12
12
12
12
2 settings Espresso and Lungo
-
-
•
•
•
Cup illumination
-
-
•
•
•
Stainless steel Drip tray
-
-
•
•
•
Coffee spout adjustable height
•
•
•
•
•
Hot water and Steam functions
•
•
•
•
•
Energy saving / auto shut-off 30 min.
•
•
•
•
•
Pump pressure
Excellent blend in the optimal amount of pressed ground coffee
Hot water at 95°C at high pressure
25–30 seconds of extraction time
The result is an excellent espresso that is always full-bodied, creamy and at the
right temperature.

The 4 Ms that make the perfect authentic Italian espresso
Sales Pack PNC
900,272,531
900,272,529
900,271,836
900,272,533
900,272,535
Sales Pack EAN
7319590038151
7319590038137
731959003619 5
731959003817 5
731959003819 9
Master PNC
900,272,532
900,272,530
900,271,837
900,272,534
900,272,536
Master EAN
7319590038168
7319590038144
731959003620 1
731959003818 2
731959003820 5
2
2
2
2
2
220 x 300 x 250
220 x 300 x 250
220 x 300 x 250
220 x 300 x 250
220 x 300 x 250
Master box quantity
Dimension of product unit (mm)
THE BLEND
THE GRINDING
THE TOUCH
THE MACHINE
More than 100 years ago,
Luigi Lavazza created the
very concept of coffee
blends. The Lavazza A
Modo Mio blends have been
selected to satisfy varying
individual tastes. Espresso
blends are created by
selecting only some varieties
of coffee beans which are
particularly suitable for this
type of extraction.
For the grinding of the
Lavazza A Modo Mio
capsules, Lavazza uses
a process specifically
for espresso extraction,
where the correct grind is
essential. The quality of the
different grind is consistently
monitored by equipment
which measures the
dimensions of each particle
and guarantees consistent
grinding within the correct
specification.
The actual heart of the
system is you. This is why
Lavazza gives you an
espresso machine designed
to be easy to use and
without margin for error: it
only takes one touch and
the Lavazza A Modo Mio
ensures the perfect espresso
just the way you like it,
every time.
The Lavazza A Modo Mio
espresso machine has
been designed to prepare
the perfect espresso each
and every time. All the
rules for a professionally
prepared espresso have
been followed, covering the
parameters of temperature,
pressure, and coffee
extraction. These reasons
ensure the quality in the cup
is always guaranteed.
MACINATURA
Mano
MISCELA
MACCHINA
Dimensions of giftbox (mm)
288 x 484 x 338
288 x 484 x 338
288 x 484 x 338
288 x 484 x 338
288 x 484 x 338
Dimensions of master box (mm)
505 x 596 x 360
505 x 596 x 360
505 x 596 x 360
505 x 596 x 360
505 x 596 x 360
Weight of the appliance unit
4.15 Kg
4.15 Kg
4.15 Kg
4.15 Kg
4.15 Kg
Gross weight single pack
7.40 Kg
7.40 Kg
7.40 Kg
7.40 Kg
7.40 Kg
Gross weight master box
16 Kg
16 Kg
16 Kg
16 Kg
16 Kg
The Italian espresso expert
meets the thoughtful design innovator
For Italians, espresso can only be made “my way” – A MODO
MIO. And only Italy, with its reputation for quality and enjoyment
of life’s simplest and purest pleasures, can make you experience
such an evocative journey by drinking a cup of espresso.
A MODO MIO is the affectionate and enduring relationship that
bonds us to our cup of espresso, to that enjoyable and satisfying
moment that allows us to interrupt our thoughts and prepare a
real and authentic espresso, which is always perfect and just the
way we like it every time.
Giuseppe Lavazza
Vice President at Lavazza S.p.a
Premium models
As Sweden is one of the world’s largest coffee drinking nations,
it was natural for Electrolux to expect a coffee machine to offer the
best quality possible, both aesthetically but functionally as well!
The Scandinavian design heritage of Electrolux has 90 years of
history, where creating a superior experience will always be a
priority, in the same way as you want to enjoy a perfect espresso!
We know Australians will also love our Electrolux Lavazza A
Modo Mio coffee machines and the superb coffees they make
- Enjoy!
Henrik Otto
Head of Global Design at Electrolux
Electrolux Small Appliances Australia
retail (stock and delivery queries)
telephone: 1300 366 366
fax:
1800 673 326
customer care (product queries)
telephone: 1300 365 305
email:
[email protected]
web:www.electrolux.com.au
† product information: The descriptors and illustrations in this publication apply to the specific
products and models described as at the date of issue. Under our policy of continuous product
development, product specifications may change without notice. Prospective purchasers should
therefore check with their retailer to ensure this publication correctly describes the products that
are being offered for sale. All information supplied is to be used for general reference purposes
only and is on the understanding that Electrolux Small Appliances Pty Ltd will not be liable for
any loss, liability or damage of whatever kind arising as a result of reliance on such information.
Colours of products illustrated are as close as printing limitations allow.
Electrolux. Thinking of you.
Share more of our thinking at www.electrolux.com.au
warranty: Electrolux Small Appliances Pty Ltd warrants that for domestic applications, the
Electrolux products featured in this brochure are free from defects in materials and workmanship
for 2 years from date of first purchase subject to the conditions set out in the warranty card
accompanying the product when purchased (3 months for commercial applications).
Part number PMDR428
Lavazza, which has been synonymous with the highest quality
Italian coffee for over a century, is the undisputed leader in Italy with
a 48% market share*. Over the course of the last 20 years Lavazza
has developed a leadership position in Italy in the closed espresso
system market with Lavazza Espresso Point and Lavazza BLUE,
with 2,500,000 machines operating world-wide.
*Source: Nielsen, value, total for Italy, MAT Dec 2011
Electrolux is a global leader in home appliances and appliances
for professional use, selling more than 40 million products to
customers in 150 countries every year. The company focuses on
innovations that are thoughtfully designed, based on extensive
consumer insight, to meet the real needs of consumers and
professionals.
trade information 2012
Lavazza’s golden rules
for the authentic Italian espresso
Lavazza A Modo Mio coffee machine range
The Authentic Italian Espresso
Lavazza A Modo Mio is the ideal espresso system that combines machine,
capsules and milk frother. Lavazza A Modo Mio will offer the perfect espresso
according to Lavazza’s golden rules for the authentic Italian coffee.
This is the Italian recipe that has defined the preparation of espresso for more
than a century:
Model
ELM5150G
ELM5150R
ELM5250K
ELM5250S
ELM5250A
Colour
Graphite Grey
Love Red
Piano Black
Silver
Frosted Almond
Dolce Crema Milk frother
•
•
•
•
•
Thermo block
•
•
•
•
•
15 bar
15 bar
15 bar
15 bar
15 bar
Removable water tank
1L
1L
1L
1L
1L
Used capsule container capacity
12
12
12
12
12
2 settings Espresso and Lungo
-
-
•
•
•
Cup illumination
-
-
•
•
•
Stainless steel Drip tray
-
-
•
•
•
Coffee spout adjustable height
•
•
•
•
•
Hot water and Steam functions
•
•
•
•
•
Energy saving / auto shut-off 30 min.
•
•
•
•
•
Pump pressure
Excellent blend in the optimal amount of pressed ground coffee
Hot water at 95°C at high pressure
25–30 seconds of extraction time
The result is an excellent espresso that is always full-bodied, creamy and at the
right temperature.

The 4 Ms that make the perfect authentic Italian espresso
Sales Pack PNC
900,272,531
900,272,529
900,271,836
900,272,533
900,272,535
Sales Pack EAN
7319590038151
7319590038137
731959003619 5
731959003817 5
731959003819 9
Master PNC
900,272,532
900,272,530
900,271,837
900,272,534
900,272,536
Master EAN
7319590038168
7319590038144
731959003620 1
731959003818 2
731959003820 5
2
2
2
2
2
220 x 300 x 250
220 x 300 x 250
220 x 300 x 250
220 x 300 x 250
220 x 300 x 250
Master box quantity
Dimension of product unit (mm)
THE BLEND
THE GRINDING
THE TOUCH
THE MACHINE
More than 100 years ago,
Luigi Lavazza created the
very concept of coffee
blends. The Lavazza A
Modo Mio blends have been
selected to satisfy varying
individual tastes. Espresso
blends are created by
selecting only some varieties
of coffee beans which are
particularly suitable for this
type of extraction.
For the grinding of the
Lavazza A Modo Mio
capsules, Lavazza uses
a process specifically
for espresso extraction,
where the correct grind is
essential. The quality of the
different grind is consistently
monitored by equipment
which measures the
dimensions of each particle
and guarantees consistent
grinding within the correct
specification.
The actual heart of the
system is you. This is why
Lavazza gives you an
espresso machine designed
to be easy to use and
without margin for error: it
only takes one touch and
the Lavazza A Modo Mio
ensures the perfect espresso
just the way you like it,
every time.
The Lavazza A Modo Mio
espresso machine has
been designed to prepare
the perfect espresso each
and every time. All the
rules for a professionally
prepared espresso have
been followed, covering the
parameters of temperature,
pressure, and coffee
extraction. These reasons
ensure the quality in the cup
is always guaranteed.
MACINATURA
Mano
MISCELA
MACCHINA
Dimensions of giftbox (mm)
288 x 484 x 338
288 x 484 x 338
288 x 484 x 338
288 x 484 x 338
288 x 484 x 338
Dimensions of master box (mm)
505 x 596 x 360
505 x 596 x 360
505 x 596 x 360
505 x 596 x 360
505 x 596 x 360
Weight of the appliance unit
4.15 Kg
4.15 Kg
4.15 Kg
4.15 Kg
4.15 Kg
Gross weight single pack
7.40 Kg
7.40 Kg
7.40 Kg
7.40 Kg
7.40 Kg
Gross weight master box
16 Kg
16 Kg
16 Kg
16 Kg
16 Kg
The Italian espresso expert
meets the thoughtful design innovator
For Italians, espresso can only be made “my way” – A MODO
MIO. And only Italy, with its reputation for quality and enjoyment
of life’s simplest and purest pleasures, can make you experience
such an evocative journey by drinking a cup of espresso.
A MODO MIO is the affectionate and enduring relationship that
bonds us to our cup of espresso, to that enjoyable and satisfying
moment that allows us to interrupt our thoughts and prepare a
real and authentic espresso, which is always perfect and just the
way we like it every time.
Giuseppe Lavazza
Vice President at Lavazza S.p.a
Premium models
As Sweden is one of the world’s largest coffee drinking nations,
it was natural for Electrolux to expect a coffee machine to offer the
best quality possible, both aesthetically but functionally as well!
The Scandinavian design heritage of Electrolux has 90 years of
history, where creating a superior experience will always be a
priority, in the same way as you want to enjoy a perfect espresso!
We know Australians will also love our Electrolux Lavazza A
Modo Mio coffee machines and the superb coffees they make
- Enjoy!
Henrik Otto
Head of Global Design at Electrolux
Electrolux Small Appliances Australia
retail (stock and delivery queries)
telephone: 1300 366 366
fax:
1800 673 326
customer care (product queries)
telephone: 1300 365 305
email:
[email protected]
web:www.electrolux.com.au
† product information: The descriptors and illustrations in this publication apply to the specific
products and models described as at the date of issue. Under our policy of continuous product
development, product specifications may change without notice. Prospective purchasers should
therefore check with their retailer to ensure this publication correctly describes the products that
are being offered for sale. All information supplied is to be used for general reference purposes
only and is on the understanding that Electrolux Small Appliances Pty Ltd will not be liable for
any loss, liability or damage of whatever kind arising as a result of reliance on such information.
Colours of products illustrated are as close as printing limitations allow.
Electrolux. Thinking of you.
Share more of our thinking at www.electrolux.com.au
warranty: Electrolux Small Appliances Pty Ltd warrants that for domestic applications, the
Electrolux products featured in this brochure are free from defects in materials and workmanship
for 2 years from date of first purchase subject to the conditions set out in the warranty card
accompanying the product when purchased (3 months for commercial applications).
Part number PMDR428
Lavazza, which has been synonymous with the highest quality
Italian coffee for over a century, is the undisputed leader in Italy with
a 48% market share*. Over the course of the last 20 years Lavazza
has developed a leadership position in Italy in the closed espresso
system market with Lavazza Espresso Point and Lavazza BLUE,
with 2,500,000 machines operating world-wide.
*Source: Nielsen, value, total for Italy, MAT Dec 2011
Electrolux is a global leader in home appliances and appliances
for professional use, selling more than 40 million products to
customers in 150 countries every year. The company focuses on
innovations that are thoughtfully designed, based on extensive
consumer insight, to meet the real needs of consumers and
professionals.
The machine. Scandinavian design meets Italian passion
Features and benefits
What is in the box?
Consumer insights
Evolution of the coffee machine market in Australia
Sales in AUD
Die cast handle
Capsule insertion slot
1L removable water tank
Thermoblock
Thermoblock technology
and electronic control ensures
optimal temperature
=
User friendly
Controls on the front of the
machine for easy access
+
Milk frother
Welcome kit
assorted free capsules
starter pack
Hot water / Steam
indicator
Cup illumination*
Coffee spout
Adjustable height
Capsule coffee machines are the No. 1 category in the
coffee machines market in Australia; it accounted for more
than 45% of the total sales in 2011.
Source: GFK Australia - MAT Dec 2011
Coffee machine
Espresso* or Lungo buttons
Automatic and programmable
+
Hot water / Steam
knob
Adjustable coffee spout
Adjustable height of
the coffee spout
Automatic and programmable
Automatic and programmable
coffee quantity*
8 delicious blends to discover
Lavazza’s A Modo Mio capsules are made exclusively for the Lavazza A Modo
Mio machine; they contain a selection of unique coffee blends which are vacuum
sealed, perfectly preserving the qualities and flavours of the coffee until it is made.
Every blend comes with the Lavazza guarantee of quality and authenticity.
Container for 12 used capsules
Hot water / Steam
outlet
On/Off switch
Auto shut-off 30 min.
Cup illumination*
Highlights the results and
enhances the experience
Multi function milk frother
Hot or cold functions for
cappuccino, flat white, latte,
babyccino and frappe preparations
Why capsule coffee is so popular ?
A capsule coffee machine meets key consumer expectations when preparing coffee at home.
CREMOSAMENTE DEK
Smooth and balanced decaffeinated coffee
INTENSAMENTE
Full-flavoured, rich and well rounded
Create ‘Coffee shop’
coffee at home
CAFFE CREMA LUNGO DOLCEMENTE
Well rounded, smooth and creamy
TIERRA INTENSO
Intense, dark with hints of chocolate
“
Stainless steel grid*
Removable drip tray
With water level indicator
Steam wand
For milk frothing and hot water
for tea and long black
Energy saving
Auto shut-off after
30 minutes of inactivity
DELIZIOSAMENTE
Well rounded, smooth and aromatic
APPASSIONATAMENTE
Dark, velvety and full-bodied
* Premium models only
* Premium models only
Guarantee of a good
coffee with each cup
Easy cleaning
No mess
Electrolux for Lavazza A Modo Mio offers the guarantee of an authentic barista coffee with the push of a button.
Source: Consumer Insight Research –Sydney August 2011
MAGICAMENTE
Fragrant, highly aromatic and velvety
DIVINAMENTE
Distinctive character, full-bodied
with hints of chocolate
Quick and easy
Lavazza A Modo Mio creates higher value at the point-of-sale
by offering both machines and capsules
The capsule coffee category offers greater opportunities; for each machine sold, the sale of the
capsules may generate up to 3 x more income over 4 years.
”
The machine. Scandinavian design meets Italian passion
Features and benefits
What is in the box?
Consumer insights
Evolution of the coffee machine market in Australia
Sales in AUD
Die cast handle
Capsule insertion slot
1L removable water tank
Thermoblock
Thermoblock technology
and electronic control ensures
optimal temperature
=
User friendly
Controls on the front of the
machine for easy access
+
Milk frother
Welcome kit
assorted free capsules
starter pack
Hot water / Steam
indicator
Cup illumination*
Coffee spout
Adjustable height
Capsule coffee machines are the No. 1 category in the
coffee machines market in Australia; it accounted for more
than 45% of the total sales in 2011.
Source: GFK Australia - MAT Dec 2011
Coffee machine
Espresso* or Lungo buttons
Automatic and programmable
+
Hot water / Steam
knob
Adjustable coffee spout
Adjustable height of
the coffee spout
Automatic and programmable
Automatic and programmable
coffee quantity*
8 delicious blends to discover
Lavazza’s A Modo Mio capsules are made exclusively for the Lavazza A Modo
Mio machine; they contain a selection of unique coffee blends which are vacuum
sealed, perfectly preserving the qualities and flavours of the coffee until it is made.
Every blend comes with the Lavazza guarantee of quality and authenticity.
Container for 12 used capsules
Hot water / Steam
outlet
On/Off switch
Auto shut-off 30 min.
Cup illumination*
Highlights the results and
enhances the experience
Multi function milk frother
Hot or cold functions for
cappuccino, flat white, latte,
babyccino and frappe preparations
Why capsule coffee is so popular ?
A capsule coffee machine meets key consumer expectations when preparing coffee at home.
CREMOSAMENTE DEK
Smooth and balanced decaffeinated coffee
INTENSAMENTE
Full-flavoured, rich and well rounded
Create ‘Coffee shop’
coffee at home
CAFFE CREMA LUNGO DOLCEMENTE
Well rounded, smooth and creamy
TIERRA INTENSO
Intense, dark with hints of chocolate
“
Stainless steel grid*
Removable drip tray
With water level indicator
Steam wand
For milk frothing and hot water
for tea and long black
Energy saving
Auto shut-off after
30 minutes of inactivity
DELIZIOSAMENTE
Well rounded, smooth and aromatic
APPASSIONATAMENTE
Dark, velvety and full-bodied
* Premium models only
* Premium models only
Guarantee of a good
coffee with each cup
Easy cleaning
No mess
Electrolux for Lavazza A Modo Mio offers the guarantee of an authentic barista coffee with the push of a button.
Source: Consumer Insight Research –Sydney August 2011
MAGICAMENTE
Fragrant, highly aromatic and velvety
DIVINAMENTE
Distinctive character, full-bodied
with hints of chocolate
Quick and easy
Lavazza A Modo Mio creates higher value at the point-of-sale
by offering both machines and capsules
The capsule coffee category offers greater opportunities; for each machine sold, the sale of the
capsules may generate up to 3 x more income over 4 years.
”
The machine. Scandinavian design meets Italian passion
Features and benefits
What is in the box?
Consumer insights
Evolution of the coffee machine market in Australia
Sales in AUD
Die cast handle
Capsule insertion slot
1L removable water tank
Thermoblock
Thermoblock technology
and electronic control ensures
optimal temperature
=
User friendly
Controls on the front of the
machine for easy access
+
Milk frother
Welcome kit
assorted free capsules
starter pack
Hot water / Steam
indicator
Cup illumination*
Coffee spout
Adjustable height
Capsule coffee machines are the No. 1 category in the
coffee machines market in Australia; it accounted for more
than 45% of the total sales in 2011.
Source: GFK Australia - MAT Dec 2011
Coffee machine
Espresso* or Lungo buttons
Automatic and programmable
+
Hot water / Steam
knob
Adjustable coffee spout
Adjustable height of
the coffee spout
Automatic and programmable
Automatic and programmable
coffee quantity*
8 delicious blends to discover
Lavazza’s A Modo Mio capsules are made exclusively for the Lavazza A Modo
Mio machine; they contain a selection of unique coffee blends which are vacuum
sealed, perfectly preserving the qualities and flavours of the coffee until it is made.
Every blend comes with the Lavazza guarantee of quality and authenticity.
Container for 12 used capsules
Hot water / Steam
outlet
On/Off switch
Auto shut-off 30 min.
Cup illumination*
Highlights the results and
enhances the experience
Multi function milk frother
Hot or cold functions for
cappuccino, flat white, latte,
babyccino and frappe preparations
Why capsule coffee is so popular ?
A capsule coffee machine meets key consumer expectations when preparing coffee at home.
CREMOSAMENTE DEK
Smooth and balanced decaffeinated coffee
INTENSAMENTE
Full-flavoured, rich and well rounded
Create ‘Coffee shop’
coffee at home
CAFFE CREMA LUNGO DOLCEMENTE
Well rounded, smooth and creamy
TIERRA INTENSO
Intense, dark with hints of chocolate
“
Stainless steel grid*
Removable drip tray
With water level indicator
Steam wand
For milk frothing and hot water
for tea and long black
Energy saving
Auto shut-off after
30 minutes of inactivity
DELIZIOSAMENTE
Well rounded, smooth and aromatic
APPASSIONATAMENTE
Dark, velvety and full-bodied
* Premium models only
* Premium models only
Guarantee of a good
coffee with each cup
Easy cleaning
No mess
Electrolux for Lavazza A Modo Mio offers the guarantee of an authentic barista coffee with the push of a button.
Source: Consumer Insight Research –Sydney August 2011
MAGICAMENTE
Fragrant, highly aromatic and velvety
DIVINAMENTE
Distinctive character, full-bodied
with hints of chocolate
Quick and easy
Lavazza A Modo Mio creates higher value at the point-of-sale
by offering both machines and capsules
The capsule coffee category offers greater opportunities; for each machine sold, the sale of the
capsules may generate up to 3 x more income over 4 years.
”
trade information 2012
Lavazza’s golden rules
for the authentic Italian espresso
Lavazza A Modo Mio coffee machine range
The Authentic Italian Espresso
Lavazza A Modo Mio is the ideal espresso system that combines machine,
capsules and milk frother. Lavazza A Modo Mio will offer the perfect espresso
according to Lavazza’s golden rules for the authentic Italian coffee.
This is the Italian recipe that has defined the preparation of espresso for more
than a century:
Model
ELM5150G
ELM5150R
ELM5250K
ELM5250S
ELM5250A
Colour
Graphite Grey
Love Red
Piano Black
Silver
Frosted Almond
Dolce Crema Milk frother
•
•
•
•
•
Thermo block
•
•
•
•
•
15 bar
15 bar
15 bar
15 bar
15 bar
Removable water tank
1L
1L
1L
1L
1L
Used capsule container capacity
12
12
12
12
12
2 settings Espresso and Lungo
-
-
•
•
•
Cup illumination
-
-
•
•
•
Stainless steel Drip tray
-
-
•
•
•
Coffee spout adjustable height
•
•
•
•
•
Hot water and Steam functions
•
•
•
•
•
Energy saving / auto shut-off 30 min.
•
•
•
•
•
Pump pressure
Excellent blend in the optimal amount of pressed ground coffee
Hot water at 95°C at high pressure
25–30 seconds of extraction time
The result is an excellent espresso that is always full-bodied, creamy and at the
right temperature.

The 4 Ms that make the perfect authentic Italian espresso
Sales Pack PNC
900,272,531
900,272,529
900,271,836
900,272,533
900,272,535
Sales Pack EAN
7319590038151
7319590038137
731959003619 5
731959003817 5
731959003819 9
Master PNC
900,272,532
900,272,530
900,271,837
900,272,534
900,272,536
Master EAN
7319590038168
7319590038144
731959003620 1
731959003818 2
731959003820 5
2
2
2
2
2
220 x 300 x 250
220 x 300 x 250
220 x 300 x 250
220 x 300 x 250
220 x 300 x 250
Master box quantity
Dimension of product unit (mm)
THE BLEND
THE GRINDING
THE TOUCH
THE MACHINE
More than 100 years ago,
Luigi Lavazza created the
very concept of coffee
blends. The Lavazza A
Modo Mio blends have been
selected to satisfy varying
individual tastes. Espresso
blends are created by
selecting only some varieties
of coffee beans which are
particularly suitable for this
type of extraction.
For the grinding of the
Lavazza A Modo Mio
capsules, Lavazza uses
a process specifically
for espresso extraction,
where the correct grind is
essential. The quality of the
different grind is consistently
monitored by equipment
which measures the
dimensions of each particle
and guarantees consistent
grinding within the correct
specification.
The actual heart of the
system is you. This is why
Lavazza gives you an
espresso machine designed
to be easy to use and
without margin for error: it
only takes one touch and
the Lavazza A Modo Mio
ensures the perfect espresso
just the way you like it,
every time.
The Lavazza A Modo Mio
espresso machine has
been designed to prepare
the perfect espresso each
and every time. All the
rules for a professionally
prepared espresso have
been followed, covering the
parameters of temperature,
pressure, and coffee
extraction. These reasons
ensure the quality in the cup
is always guaranteed.
MACINATURA
Mano
MISCELA
MACCHINA
Dimensions of giftbox (mm)
288 x 484 x 338
288 x 484 x 338
288 x 484 x 338
288 x 484 x 338
288 x 484 x 338
Dimensions of master box (mm)
505 x 596 x 360
505 x 596 x 360
505 x 596 x 360
505 x 596 x 360
505 x 596 x 360
Weight of the appliance unit
4.15 Kg
4.15 Kg
4.15 Kg
4.15 Kg
4.15 Kg
Gross weight single pack
7.40 Kg
7.40 Kg
7.40 Kg
7.40 Kg
7.40 Kg
Gross weight master box
16 Kg
16 Kg
16 Kg
16 Kg
16 Kg
The Italian espresso expert
meets the thoughtful design innovator
For Italians, espresso can only be made “my way” – A MODO
MIO. And only Italy, with its reputation for quality and enjoyment
of life’s simplest and purest pleasures, can make you experience
such an evocative journey by drinking a cup of espresso.
A MODO MIO is the affectionate and enduring relationship that
bonds us to our cup of espresso, to that enjoyable and satisfying
moment that allows us to interrupt our thoughts and prepare a
real and authentic espresso, which is always perfect and just the
way we like it every time.
Giuseppe Lavazza
Vice President at Lavazza S.p.a
Premium models
As Sweden is one of the world’s largest coffee drinking nations,
it was natural for Electrolux to expect a coffee machine to offer the
best quality possible, both aesthetically but functionally as well!
The Scandinavian design heritage of Electrolux has 90 years of
history, where creating a superior experience will always be a
priority, in the same way as you want to enjoy a perfect espresso!
We know Australians will also love our Electrolux Lavazza A
Modo Mio coffee machines and the superb coffees they make
- Enjoy!
Henrik Otto
Head of Global Design at Electrolux
Electrolux Small Appliances Australia
retail (stock and delivery queries)
telephone: 1300 366 366
fax:
1800 673 326
customer care (product queries)
telephone: 1300 365 305
email:
[email protected]
web:www.electrolux.com.au
† product information: The descriptors and illustrations in this publication apply to the specific
products and models described as at the date of issue. Under our policy of continuous product
development, product specifications may change without notice. Prospective purchasers should
therefore check with their retailer to ensure this publication correctly describes the products that
are being offered for sale. All information supplied is to be used for general reference purposes
only and is on the understanding that Electrolux Small Appliances Pty Ltd will not be liable for
any loss, liability or damage of whatever kind arising as a result of reliance on such information.
Colours of products illustrated are as close as printing limitations allow.
Electrolux. Thinking of you.
Share more of our thinking at www.electrolux.com.au
warranty: Electrolux Small Appliances Pty Ltd warrants that for domestic applications, the
Electrolux products featured in this brochure are free from defects in materials and workmanship
for 2 years from date of first purchase subject to the conditions set out in the warranty card
accompanying the product when purchased (3 months for commercial applications).
Part number PMDR428
Lavazza, which has been synonymous with the highest quality
Italian coffee for over a century, is the undisputed leader in Italy with
a 48% market share*. Over the course of the last 20 years Lavazza
has developed a leadership position in Italy in the closed espresso
system market with Lavazza Espresso Point and Lavazza BLUE,
with 2,500,000 machines operating world-wide.
*Source: Nielsen, value, total for Italy, MAT Dec 2011
Electrolux is a global leader in home appliances and appliances
for professional use, selling more than 40 million products to
customers in 150 countries every year. The company focuses on
innovations that are thoughtfully designed, based on extensive
consumer insight, to meet the real needs of consumers and
professionals.