Market-at-a-glance - Smart Business Magazine

market at a glance
HOUSTON
Print Circulation: 5,500
Print Readership: 20,350
Counties covered: Fort Bend, Harris, Montgomery
Digital Circulation: 5,000
Decision-maker audience
Smart Business Houston saturates senior
management of organizations with 100 or
more employees. These businesses account
for 85% of all buying power in the local
market.
22%
3,563
101%
2,685
792
2,676
Total Impressions per Month: 25,350
176%
580
Market saturation:
Reaching the RIGHT COMPANIES
Saturation increases as company size increases because we
understand that there are multiple decision-makers in larger
organizations.
331
50-99
100-499
500+
Number of employees
Smart Business
circulation
U.S. Census
Bureau data
91%
Targeting senior decision-makers:
Reaching the RIGHT PEOPLE
Corporate and financial managers make up 91% of our audience.
This gives Smart Business Houston the highest penetration
of qualified decision-makers in the market. The quality of our
controlled-circulation audience is validated by BPA Worldwide,
the leading auditing organization for business publications.
Source: December 2011
Smart Business BPA statement
1%
Corporate
Mgmt.
Advertiser Services: (800) 777-9383
Operating
Mgmt.
4%
4%
Prof.
Other
www.sbnonline.com
editorial content
Past Houston Cover Story Subjects
ALSO
CITGO
Drayton McLane Jr.
Million Air
Houston Astros owner
Drayton McLane Jr.
shares his views on
what it means to be a
successful business
leader
How Roger Woolsey
reinvented Million Air’s
image and steered
theh company in a new
direction
Felix Rodriguez, CEO
St. Luke’s Episcopal
Health System
David Fine, CEO
David Weekley Homes
John Johnson, CEO
Production Services
Network
Zeffrey Lucas,
U.S. operations director
Adminstaff
Verizon
How Paul J. Sarvadi
created a culture at
Adminstaff that empowers
his employees
How Kay Henze gathers
information from
employees and customers
to build a better Verizon
BMC Software
Bob Beauchamp, CEO
Reliant Energy
Joel Staff, CEO
The University
of Texas
Medical Branch
Karen Sexton, CEO
KB Home – Houston
Sun Coast Resources
Farouk Systems
Inc.
How Farouk Shami
gets people to take
responsibility at Farouk
Systems
How Kathy Lehne uses
delegation to fuel growth
at Sun Coast Resources
Inc.
Joe Zimmerman, president
Energy Alloys LLC
Dave Warren, CEO
Camden Property
Trust
Ric Campo and
Keith Oden, co-founders
Amegy Bank
Paul Murphy, CEO
Men’s Wearhouse
Imperial Sugar Co.
How Douglas Ewert uses
culture to keep The Men’s
Wearhouse no. 1
How John Sheptor built
a team to take Imperial
Sugar Co. past a crisis
and into the future
U.S. Concrete
Eugene Martineau, CEO
NCI Building
Systems
Norman Chambers, president
SelectCare
of Texas
Theodore Carpenter Jr., CEO
Advertiser Services: (800) 777-9383
www.sbnonline.com