ns is the premier luxury lifestyle magazine of Chicago`s exclusive

ns is the premier luxury lifestyle magazine of Chicago’s exclusive north shore suburbs, acting as the local authority
on topics ranging from high-end retail to dining hot spots, design trends to the north shore’s top tastemakers and
personalities. as part of the award-winning Modern luxury network of regional publications, ns is able to
deliver cutting-edge fashion spreads, international travel features and revealing celebrity profiles, ensuring its content
consistently engages the cultured reader. Plus, thanks to a renowned team on the ground with its pulse on the market,
interactive digital brand extensions and unrivaled events, ns excels in capturing the sophisticated lifestyle, making it
a valuable partner for companies wishing to reach the north shore’s most influential and affluent consumers.
ALSO FROm THE PUBLiSHERS OF NS:
Cs | F ront d es K Ch iCago | M od ern l uxury int eriors Ch iCago
Men ’s b ooK Ch iCago | M od ern l uxury brid es Ch iCago s oCial | Ch arit y & s o C i a l d ate b o o K
200 w hubbard st
8th Floor
ChiCago, il 60654
312.274.2525
the basics
Male/Female...................................................................33%/67%
Average age..............................................................................41
59%
who is
of our readers
prefer to buy
luxury brands
reading Ns?
Appealing
to the Most
Active Luxury
Consumer
College grad......................................................................... 92%
Postgrad degree................................................................... 39%
Own their own home......................................................... 90%
Married/partnered................................................................54%
engagement
Readers per copy.....................................................................3.6
Median time spent with an issue.................................. 69 min.
Have read 3 out of 4 copies................................................ 87%
affluence
Avg. household income.............................................$330,500
Avg. net worth.......................................................... $1,900,900
87%
of our
readers visited or
contacted an
advertiser after
reading about
them in NS.
Avg. home value........................................................ .$1,268,300
Avg. investment portfolio....................................... $1,073,800
taking action
As a result of reading NS
Visited a specific restaurant............................................... 69%
Visited a featured home design store............................... 36%
Attended an advertised event............................................28%
Researched local real estate.............................................. 21%
Visited an advertiser’s website............................................ 39%
Source: 2011 GfK MRI CS Reader Profile Study, Audience: North Shore Mailed Copies.
CS is ABC Audited; NS is ABC Audit Applied.
LIBERTYVILLE
30,000
LAKE BLUFF
LAKE FOREST
94
HIGHLAND PARK
BARRINGTON
DEERFIELD
circulation
GLENCOE
NORTHBROOK
WINNETKA
NORTHFIELD
WILMETTE
90
GLENVIEW
our model
distribution
targeting the
most affluent
readers on
Chicago’s
North shore
and beyond
294
NS circulation is designed to support our
editorial mission by pinpointing the most
affluent households on the North Shore.
Using direct mail, exclusive commercial
delivery and targeted distribution lists,
NS puts its magazines in the hands of
qualified local consumers. A custom survey of
Modern Luxury’s Chicago publication CS
conducted by MRI in 2011 reveals a reader
profile that retailers describe as “the perfect
luxury demographic”—a highly engaged
audience with a strong interest in fashion,
lifestyle stories and luxury goods that earns
more and spends more than the readers of
any other regional magazine.
180,000
readership
KENILWORTH
EVANSTON
SKOKIE
94
LINCOLNWOOD
355
LAKEVIEW
ROSCOE VILLAGE
LINCOLN PARK
select mailings to the
BUCKTOWN
North shore’s most prestigIous zip codes
290
Barrington............................................................................60010
Deerfield..............................................................................60015
Evanston.................................................................. 60201, 60202
Glencoe...............................................................................60022
Glenview.............................................................................60025
Highland Park......................................................................60035
Kenilworth............................................................................60043
Lake Bluff.............................................................................60044
Lake Forest...........................................................................60045
Lincolnwood.........................................................................60712
Northbrook.............................................................. 60062, 60065
Northfield............................................................................60093
Skokie.......................................................... 60076, 60077, 60203
Winnetka.............................................................................60093
Wilmette..............................................................................60091
SOURCE: 2011 GfK MRI CS magazine Reader Profile Study, Audience $150K. AAM Audited.
RIVER NO
SOUTH L
marketing
A 360-degree
plAtforM for
brAnding
iMpAct
full-serVice custom publishing
• Custom print and digital ad design services
• Custom print and digital advertorial layout design, photography and creation
• Print and digital high impact unit concept and creation
• Photography for special events and advertorials
digital adVertising
• online advertising on Modernluxury.CoM and through custom–designed microsites and videos
• digital editions with interactive links and enhanced advertising options
• email marketing via weekly e-newsletter or dedicated e-mails deployed to our curated subscriber list
• Mobile apps with customized in-app interactivity
• social media campaigns reaching our dedicated Facebook fans and twitter followers
eVents & promotion
• event creation—exclusively tailored events for highly targeted local influencers—by our in-house marketing team
• signature events presented throughout the year, designed to generate sales, build brand awareness and create strategic alliances
among leading upscale brands
• event sponsorships that leverage our high-profile local and national partnerships. ns offers advertisers affiliations
with complementary organizations and generates additional brand exposure to a broader, more involved audience.
winter | the arts & Culture issue
AD CLOSE: DEC 1, 2013 | mATERiALS DUE: DEC 1, 2013 | On SALE: JAn 1
special section: Premier & Private dining
special double issue
spring | hoMe design & sPring Fasion + Modern luXurY Brides nortH sHore
AD CLOSE: FEB 25 | mATERiALS DUE: mAR 1 | On SALE: APR 1
special sections: north shore inside & out; top Health & Beauty experts; top luxury real estate
Professionals
summer | the restaurant issue
AD CLOSE: mAY 25 | mATERiALS DUE: JUn 1 | On SALE: JUL 1
special sections: Premier & Private dining; the luxury Boutique Collection
editorial calendar
in-the-KnoW
ultiMAte Access
to A luxury
lifestyle
fall | Fabulous north shore woMen oF style & Fall Fashion
AD CLOSE: AUG 25 | mATERiALS DUE: SEP 1 | On SALE: OCT 1
special sections: north shore inside & out; top Health & Beauty experts; top luxury real estate
Professionals
special issue
holiday | holidays on the north shore
AD CLOSE: SEP 25 | mATERiALS DUE: OCT 1 | On SALE: nOV 1
special sections: the luxury Boutique Collection; top Health & Beauty experts
ns’ discriminating editorial team leads readers through the best of the north shore. in each
issue we deliver award-winning local coverage of the most exciting and relevant aspects of
life in the ns luxury community.
dining From the trendiest new restaurants to classic staples, ns presents insider knowledge
on the area’s premier chefs and where to experience the best dining on the north shore.
shopping uncover chic local boutiques and enjoy tips from our in-the-know fashion editors.
the scene discover the who’s who behind and inside the hottest galas. gain access to the
north shore’s most exclusive events in these oversized, glossy pages.
lake effect intimate glimpses into the north shore’s finest homes. insights into the region’s
residents and their success stories. resource guides to the best shops and restaurants. the
latest looks for the chic north shore reader. road maps to in and out-of-town excursions.
they’re all in lake effect each issue.
adVertisers
NS’
distinguished
brAnd
pArtners
baird & warner
trump hotel
westfield old orchard
Coldwell banker
northbrook Court
@Properties
neiman Marcus
room & board
advanced dermatology
Fashion outlets of Chicago
arlington design Center
Midtown athletic Club
burdeen’s
Mario tricoci
razny
Prudential rubloff
C.d. Peacock
Jameson sotheby’s
Cy Fredrics
rockit ranch Productions
diPescara
teddie Kossof salon & spa
saranello’s
Perlis wellness Center
e+o
harris bank
e street denim
iQ Matics
elizabeth arden red door spa
loeber Motors
eve J alfille
Mariano’s
spex
walter e smith
edrop-off
sawbridge studios
oska
sunset Food
“we are in
love with ns
magazine! aside
from being a part
of a beautifully
curated lifestyle
magazine, the
added benefits
and exposure we
receive is second
to none. everyone from our wonderful,
hands-on rep to the art department cares
about building a relationship and giving
us much more than just printed space on
paper. ns has put us in front of discerning
clients who understand the products and
services we offer. we are delighted to be a
part of such a wonderful magazine!”
mARY ROSEmYER
ECLECTiC DESiGn SOURCE
“ns magazine is
an upscale, trend
setting magazine
that reaches our
shopper and
effectively drives traffic to our business,
website and social media outlets. My
sales rep has been an excellent source for
customizing programs that best serve the
individual needs of the business.”
REGinA C VERDiCO
DEER PARK TOWn CEnTER
the
modern luxury
network
national
Reach,
community
Expertise
Modern Luxury is the preeminent luxury lifestyle publisher in the US with 45 titles spanning the top markets in America.
Whether it’s a revealing celebrity profile, a special feature on the chicest trends in design, cutting-edge fashion spreads or an
in-depth review of city hot spots, Modern Luxury excels in capturing the urbane metropolitan lifestyle. Modern Luxury
benefits from the management services of Cumulus Media. As the nation’s second-largest broadcaster, Cumulus Media operates
more than 500 radio stations in 120 US cities, reaching 200 million listeners each week.